Bold! Daring! Shocking! True: A History of Exploitation Films, 1919-1959

Eric Schaefer

Language: English

Published: Jan 1, 1999

Description:

Unashamed nudists, high-flying hopheads, brazen strippers, vicious vice lords, and high school girls who find themselves “in trouble” comprise the population of exploitation films. In the first full-scale history of these low-budget movies of decades past, Eric Schaefer reveals how this pioneering form of “trash film” purveyed the forbidden thrills of explicit sexual behavior, drug use, and vice that the mainstream movie industry could not show.
Bold! Daring! Shocking! True! is a meticulously researched, interdisciplinary study that is informed by a wide range of sources—including both mainstream and industry newspapers and periodicals, archival accounts, personal interviews, and the films themselves. Schaefer begins by exploring the unique mode of production of exploitation movies, their distribution, and the outrageous exhibition practices that were rooted in the traditions of sideshows and carnivals. His close analysis of dozens of films, such as The Road to Ruin , Modern Motherhood , One Way Ticket to Hell , and The Wages of Sin demonstrates that these films were more than simply “bad” movies. By situating exploitation films in a historical context and organizing them according to the social problems they addressed, Schaefer shows how they evolved during a period of forty years and how, during that time, they shaped public policies and attitudes. Finally, he focuses on the changes in the postwar American film industry that led to the decline of the classical exploitation film and set the stage for the rise of “sexploitation” in the 1960s.
Engagingly written, illustrated with rare photographs, posters, production stills, and ad slicks, and offering a full filmography, Bold! Daring! Shocking! True! reveals a forgotten side of film history and American culture. It will delight and inform those interested in film history, cultural studies, American studies and history, and the many fans of exploitation films.

Amazon.com Review

Eric Schaefer's readable history of exploitation movies begins with a description of what the genre ain't--the rabid "nudie pics" of Russ Meyer ( Faster, Pussycat, Kill! Kill! ) and the drecky, knowing arthouse flicks made by Andy Warhol and Paul Morrissey ( Andy Warhol's Dracula ). Though these camp movies are sometimes labeled "exploitation," they do not exactly fit Schaefer's definition. For him, exploitation is the brand of movie that puts nudity and antisocial behavior up on the screen in the name of civic-mindedness and healthy social conscience--and with a wink. Between 1919 and 1959, sexual hygiene and antidrug movies with kicky, lascivious titles such as No Greater Sin (1939), Call Girls (1959), Nudist Land (1937), and Paroled from the Big House (1938) traveled through the country outside regular theater chains, advertising themselves as "shocking" yet educational. The posters didn't slouch either. No Greater Sin promised viewers, "You'll gasp, you'll wince, you'll shudder... so powerful, many will faint!" Schaefer argues that studying the films tells us cartloads about the way Puritanical America grappled with complex issues like premarital sex, drugs, infidelity, and alternative lifestyles. And he may be right: by 1959, audiences had begun turning to European films like And God Created Woman , films that treated exploitation movie subjects legitimately. The story of a lost culture, Bold! Daring! Shocking! True! is finally an archaeology of the immediate past that throws our present incoherence about sex, public-mindedness, virtue, and immediate gratification into high and sometimes hilarious relief. With priceless historical black-and-white photographs. --Lyall Bush

From Library Journal

The "classic" exploitation film of the silent to postwar eras was made cheaply with glaringly poor production values by a small independent firm, was independently distributed and usually shown in theaters not affiliated with the majors, and generally featured a forbidden topic. The genre was created when the major studios began to realize the economic advantages of some sort of self-censorship; what Hollywood would no longer put on the screenAsex, drug use, venereal disease, prostitution, and nudityAthe exploitation filmmakers would. With minuscule budgets and no identifiable stars, the exploitation film maker only had the lure of the forbidden to get people into the theater. The first half of this book looks at the mechanics of the films; production, distribution, advertising, and exhibition differed greatly from Hollywood norms. The second half examines the major catagories of exploitation films. A good look at a neglected topic; for academic and larger public libraries.AMarianne Cawley, Charleston Cty. Lib., SC
Copyright 1999 Reed Business Information, Inc.

Review

“An astonishing scholarly achievement, one of the most impressive books I’ve read in a decade. Schaefer’s research is broad and profound. This is not only the reference work on the subject; it is a model of elegant argument.”—Matthew Bernstein, author of Walter Wanger, Hollywood Independent

“The exploitation film has enjoyed a cult following as ‘turkey cinema,’ ‘trash,’ midnight movie camp, psychotronic cinema, and the object of ridicule on Mystery Science Theater 3000. Yet Schaefer’s book shows us that it must be central to any understanding of the way Hollywood cinema operates. This groundbreaking work will open up an entirely new field of film history.”—Henry Jenkins, author of Science Fiction Audiences: Watching Doctor Who and Star Trek

“When I was in the business I billed myself as ‘The Expert Exponent of Exploitation.’ I hereby bestow that shibboleth to the genuine, absolute, factual Expert Exponent, Eric Schaefer. Nothing more need ever be told about this subject.”—David F. Friedman, who was there when a lot of it happened, producer of Daughter of the Sun , Blood Feast , and other exploitation classics

From the Back Cover

"The exploitation film has enjoyed a cult following as 'turkey cinema, ' 'trash, ' midnight movie camp, psychotronic cinema, and the object of ridicule on "Mystery Science Theater 3000." Yet Schaefer's book shows us that it must be central to any understanding of the way Hollywood cinema operates. This groundbreaking work will open up an entirely new field of film history."--Henry Jenkins, author of "Science Fiction Audiences: Watching "Doctor Who" and "Star Trek

About the Author

Eric Schaefer is Assistant Professor of Visual and Media Arts at Emerson College in Boston.

Unashamed nudists, high-flying hopheads, brazen strippers, vicious vice lords, and high school girls who find themselves “in trouble” comprise the population of exploitation films. In the first full-scale history of these low-budget movies of decades past, Eric Schaefer reveals how this pioneering form of “trash film” purveyed the forbidden thrills of explicit sexual behavior, drug use, and vice that the mainstream movie industry could not show.
Bold! Daring! Shocking! True! is a meticulously researched, interdisciplinary study that is informed by a wide range of sources—including both mainstream and industry newspapers and periodicals, archival accounts, personal interviews, and the films themselves. Schaefer begins by exploring the unique mode of production of exploitation movies, their distribution, and the outrageous exhibition practices that were rooted in the traditions of sideshows and carnivals. His close analysis of dozens of films, such as The Road to Ruin , Modern Motherhood , One Way Ticket to Hell , and The Wages of Sin demonstrates that these films were more than simply “bad” movies. By situating exploitation films in a historical context and organizing them according to the social problems they addressed, Schaefer shows how they evolved during a period of forty years and how, during that time, they shaped public policies and attitudes. Finally, he focuses on the changes in the postwar American film industry that led to the decline of the classical exploitation film and set the stage for the rise of “sexploitation” in the 1960s.
Engagingly written, illustrated with rare photographs, posters, production stills, and ad slicks, and offering a full filmography, Bold! Daring! Shocking! True! reveals a forgotten side of film history and American culture. It will delight and inform those interested in film history, cultural studies, American studies and history, and the many fans of exploitation films.

**

Amazon.com Review

Eric Schaefer's readable history of exploitation movies begins with a description of what the genre ain't--the rabid "nudie pics" of Russ Meyer ( Faster, Pussycat, Kill! Kill! ) and the drecky, knowing arthouse flicks made by Andy Warhol and Paul Morrissey ( Andy Warhol's Dracula ). Though these camp movies are sometimes labeled "exploitation," they do not exactly fit Schaefer's definition. For him, exploitation is the brand of movie that puts nudity and antisocial behavior up on the screen in the name of civic-mindedness and healthy social conscience--and with a wink. Between 1919 and 1959, sexual hygiene and antidrug movies with kicky, lascivious titles such as No Greater Sin (1939), Call Girls (1959), Nudist Land (1937), and Paroled from the Big House (1938) traveled through the country outside regular theater chains, advertising themselves as "shocking" yet educational. The posters didn't slouch either. No Greater Sin promised viewers, "You'll gasp, you'll wince, you'll shudder... so powerful, many will faint!" Schaefer argues that studying the films tells us cartloads about the way Puritanical America grappled with complex issues like premarital sex, drugs, infidelity, and alternative lifestyles. And he may be right: by 1959, audiences had begun turning to European films like And God Created Woman , films that treated exploitation movie subjects legitimately. The story of a lost culture, Bold! Daring! Shocking! True! is finally an archaeology of the immediate past that throws our present incoherence about sex, public-mindedness, virtue, and immediate gratification into high and sometimes hilarious relief. With priceless historical black-and-white photographs. --Lyall Bush

From Library Journal

The "classic" exploitation film of the silent to postwar eras was made cheaply with glaringly poor production values by a small independent firm, was independently distributed and usually shown in theaters not affiliated with the majors, and generally featured a forbidden topic. The genre was created when the major studios began to realize the economic advantages of some sort of self-censorship; what Hollywood would no longer put on the screenAsex, drug use, venereal disease, prostitution, and nudityAthe exploitation filmmakers would. With minuscule budgets and no identifiable stars, the exploitation film maker only had the lure of the forbidden to get people into the theater. The first half of this book looks at the mechanics of the films; production, distribution, advertising, and exhibition differed greatly from Hollywood norms. The second half examines the major catagories of exploitation films. A good look at a neglected topic; for academic and larger public libraries.AMarianne Cawley, Charleston Cty. Lib., SC
Copyright 1999 Reed Business Information, Inc.