The Oxford Handbook of Japanese Cinema
Author: Daisuke Miyao; Aaron Gerow
Date: 2013-10-01 07:00:00+00:00
Keywords: Reference
Description: The reality of transnational innovation and dissemination of new technologies, including digital media, has yet to make a dent in the deep-seated culturalism that insists on reinscribing a divide between the West and Japan. The Oxford Handbook of Japanese Cinema aims to counter this trend toward dichotomizing the West and Japan and to challenge the pervasive culturalism of today's film and media studies. Featuring twenty essays, each authored by a leading researcher in the field, this volume addresses productive debates about where Japanese cinema is and where Japanese cinema is going at the p
Publisher: Oxford University Press

t h e ox f o r d h a n d b o o k o f
ja pa n e se c i n e m a

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the oxford handbook of

JAPANESE

CINEMA

Edited by

DAISUKE MIYAO

1

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3

Oxford University Press is a department of the University of Oxford.

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Library of Congress Cataloging-in-Publication Data

Th
e Oxford handbook of Japanese cinema / edited by Daisuke Miyao.

p. cm.

Includes bibliographical references and index.

ISBN 978–0–19–973166–4

1. Motion pictures—Japan. 2. Motion picture industry—Japan. 3. Japan—In motion pictures.

I. Miyao, Daisuke, editor of compilation.

PN1993.5.J3O97 2013

791.430952—dc23

2013010511

1 3 5 7 9 8 6 4 2

Printed in the United States of America
on acid-free paper

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Contents

List of Contributors
ix

Introduction

1

Daisuke Miyao

PA RT I W HAT I S JA PA N E S E C I N E M A

S T U D I E S ? : JA PA N E S E C I N E M A A N D

C I N E M A S T U D I E S

1. Japanese Film without Japan: Toward a Nondisciplined

Film Studies

13

Eric Cazdyn

2. Triangulating Japanese Film Style

33

Ben Singer

3. Critical Reception: Historical Conceptions of Japanese Film

Criticism

61

Aaron Gerow

4. Creating the Audience: Cinema as Popular Recreation and

Social Education in Modern Japan

79

Hideaki Fujiki

PA RT I I W HAT I S JA PA N E S E C I N E M A ? :

JA PA N E S E C I N E M A A N D T H E

T R A N S NAT I O NA L N E T WO R K

5 . Adaptation as “Transcultural Mimesis” in Japanese Cinema

101

Michael Raine

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vi contents

6 . The Edge of Montage: A Case of Modernism/ Modanizumu in

Japanese Cinema

124

Chika Kinoshita

7 . Nationalizing Madame Butterfly: The Formation of Female Stars in

Japanese Cinema

152

Daisuke Miyao

8 . Performing Colonial Identity: Byeonsa, Colonial Film Spectatorship,
and the Formation of National Cinema in Korea under Japanese

Colonial Rule

172

Dong Hoon Kim

9 . Outpost of Hybridity: Paramount’s Campaign in Japan, 1952–1962

188

Hiroshi Kitamura

10 . Erasing China in Japan’s “Hong Kong Films”

209

Kwai-Cheung Lo

11 . The Emergence of the Asian Film Festival: Cold War Asia and Japan’s

Reentrance to the Regional Film Industry in the 1950s

226

Sangjoon Lee

12 . Yamagata–Asia–Europe: The International Film Festival

Short Circuit

245

Abé Mark Nornes

PA RT I I I W HAT JA PA N E S E C I N E M A I S ! :

JA PA N E S E C I N E M A A N D T H E

I N T E R M E D IA L P R AC T I C E S

13 . Nitrate Film Production in Japan: A Historical Background of the

Early Days

265

Hidenori Okada (Translated by Ayako Saito and

Daisuke Miyao)

14 . Sketches of Silent Film Sound in Japan: Theatrical Functions of

Ballyhoo, Orchestras and Kabuki Ensembles

288

Shuhei Hosokawa

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contents vii

15 . The Jidaigeki Film: Twilight Samurai —A Salaryman–Producer’s

Point of View

306

Ichiro Yamamoto (Translated by Diane Wei Lewis)

16 . Occupation and Memory: The Representation of Woman's Body in

Postwar Japanese Cinema

327

Ayako Saito

17 . Reading Nishijin (1961) as Cinematic Memory

363

Mitsuyo Wada-Marciano

18 . By Other Hands: Environment and Apparatus in 1960s Intermedia

383

Miryam Sas

19 . Viral Contagion in the Ringu Intertext

416

Carlos Rojas

20 . Media Mix and the Metaphoric Economy of World

438

Alexander Zahlten

Index

457

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List of Contributors

Eric Cazdyn is professor of cultural and critical theory at the University of Toronto. He is the author of the following books: Th
e Already Dead: Th
e New Time of Politics, Culture
and Illness (Duke University Press, 2012), Aft er Globalization (with Imre Szeman, Wiley-Blackwell, 2011), Th
e Flash of Capital: Film and Geopolitics in Japan (Duke University Press, 2002); and editor of Trespasses: Selected Writings of Masao Miyoshi (Duke University Press, 2010) and Disastrous Consequences ( SAQ, 2007).

Hideaki Fujiki is professor in cinema and Asian studies at Nagoya University, Japan. He is the author of Making Personas: Transnational Film Stardom in Modern Japan (Harvard University Asia Center, 2013). He is currently completing a book on cinema audience as social subjects in Japan from a global perspective.

Aaron Gerow is professor in Japanese cinema at Yale University. His publications include Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925 (University of California Press, 2010), A Page of Madness: Cinema and Modernity in 1920s Japan (Center for Japanese Studies at the University of Michigan, 2008), and Kitano Takeshi (British Film Institute, 2008). With Abé Mark Nornes he also wrote Research Guide to Japanese Film Studies (University of Michigan Center for Japanese Studies Publication Program, 2009). He also manages the KineJapan mailing list and runs his own Japanese fi lm website Tangemania (www.aarongerow.com). He is currently writing about the history of Japanese fi lm theory and about Japanese cinema of the 1990s.

Shuhei Hosokawa is professor at the International Research Center for Japanese Studies (Kyoto). His principal research fi elds are music history in modern Japan and Japanese-Brazilian culture. His publications in Japanese include A Long Journey of Japanese Language: Th
e Literature of Japanese-Brazilian Immigrants, 2 volumes (Misuzu Shobo, 2012–13) and Longing for Home Afar (Misuzu Shobo, 2008). He has co-edited Karaoke around the World: Global Technology, Local Singing with Toru Mitsui (Routledge, 1998) and published articles in Cultural Studies, Popular Music, Perfect Beat and other journals.

Dong Hoon Kim is assistant professor of Korean fi lm and literature at the University of Oregon. His research and teaching interests include visual culture, early cinema, fi lm and media spectatorship, and East Asian fi lm, media, and popular culture.

Chika Kinoshita is associate professor of fi lm studies at Tokyo Metropolitan University.

Her essays have appeared in Cinema Journal, Camera Obscura, and many edited collections both in English and in Japanese. She is completing a book titled Women on the Edge: Th
e Cinema of Mizoguchi Kenji and Japanese Modernity (Hosei University Press).

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x list of contributors

Hiroshi Kitamura is associate professor of history at the College of William and Mary. He is the author of Screening Enlightenment: Hollywood and the Cultural Reconstruction of Defeated Japan (Cornell University Press, 2010), which won the Shimizu Hiroshi Award from the Japanese Association for American Studies and the Southeast Conference of the Association for Asian Studies Book Prize. He is currently writing a transnational history of Japanese, Hong Kong, and Hollywood Cinema during the 1950s and 1960s.

Th
e Japanese-language version of Screening Enlightenment will appear from Nagoya University Press.

Sangjoon Lee is assistant professor in the Department of Screen Arts and Cultures and Asian Languages and Cultures at the University of Michigan, Ann Arbor.

Articles he has written on the Asian Film Festival, transnational horror fi lms, South Korean martial arts fi lms and literatures in the 1960s, and contemporary Pan-Asian epic cinemas have appeared in such anthologies and journals as

Transnational

Cinemas, Coming Soon to a Film Festival Near You, East Asian Cinema and Cultural Heritage, Transnational Horror, and Contemporary Film Studies . He is co-editor, with Abé Mark Nornes, of Hallyu 2.0: Korean Wave in the Age of Social Media (University of Michigan, forthcoming)

Diane Wei Lewis is assistant professor of fi lm and media studies at Washington University in St. Louis. Her research focuses on Japanese cinema and popular culture, gender and sexuality, and performance. She is completing a book on cinema and sensational media aft er the 1923 Great Kanto Earthquake and developing a project on fi lm in theater and avant-garde practice in prewar Japan.

Kwai-Cheung Lo, professor in the Department of Humanities and Creative Writing, and director of the Creative and Professional Writing Program at Hong Kong Baptist University, is the author of Excess and Masculinity in Asian Cultural Productions (SUNY

Press, 2011) and Chinese Face/Off : Th
e Transnational Popular Culture of Hong Kong

(University of Illinois Press, 2005). Currently he is working on a book manuscript of ethnic minority cinema in China.

Daisuke Miyao is associate professor of Japanese fi lm and cinema studies at the University of Oregon. He is the author of Th
e Aesthetics of Shadow: Lighting and Japanese

Cinema (Duke University Press, 2013), Cinema Is a Cat: Introduction to Cinema Studies (in Japanese, Heibonsha, 2011), and Sessue Hayakawa: Silent Cinema and Transnational Stardom (Duke University Press, 2007).

Abé Mark Nornes is professor of Asian cinema at the University of Michigan, Ann Arbor. He worked in various roles for the Yamagata International Documentary Film Festival for over two decades. His books include Japanese Documentary Film: Th e Meiji

Era through Hiroshima (University of Minnesota Press, 2003), Forest of Pressure: Ogawa Shinsuke and Postwar Japanese Documentary (University of Minnesota Press, 2007), Cinema Babel: Translating Global Cinema (University of Minnesota Press, 2008), and A Research Guide to Japanese Cinema (University of Michigan Center for Japanese Studies Publication Program, 2009).

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list of contributors xi

Hidenori Okada is curator of the National Film Center (NFC), the National Museum of Modern Art, Tokyo. He is involved at NFC in fi lm preservation, programming, education, archiving of nonfi lm material, and exhibitions. Okada has contributed essays to numerous books, mainly in Japanese, including Cinema and Greater East Asia Co-Prosperity Sphere (edited by Kenji Iwamoto, Shinwasha, 2004), Documentary Cinema Speaks (edited by Yamagata International Documentary Film Festival, Miraisha, 2006), Th
e Encyclopedia of Indonesia in the Pacifi c War (edited by William H. Frederick, Iris Heidebrink, and Shigeru Sato, Brill, 2010), Reviving Somai Shinji (edited by Tatsuya Kimura, Jinshi Fujii, and Hideyuki Nakamura, Insukuriputo, 2011), and Images of Postwar Japan: Th
e Documentary Films of Iwanami Productions (edited by Yoshiyuki Niwa and Shunya Yoshimi, University of Tokyo Press, 2012). He has also edited a Japanese anthology, Paris in Cinema (Kashiwa Shobo, 2010).

Michael Raine has taught fi lm studies and Japanese studies at Yale University and the University of Chicago. He is currently assistant professor of fi lm studies at Western University, Canada. He is fi nishing a manuscript Modernism, Materiality, and ranscultural Mimesis: New Japanese Cinemas, 1955-1964 and has also written on the “culture of the sound image” in 1930s Japan and on wartime cinema in Japan and its territories.

Carlos Rojas is associate professor of Chinese cultural studies, women’s studies, and arts of the moving image at Duke University. He is the author of Th e Naked Gaze: Refl ections
on Chinese Modernity (Harvard University Asia Center, 2008), Th e Great Wall: A Cultural

History (Harvard University Press, 2010). He is the co-editor, with David Der-wei Wang, of Writing Taiwan: A New Literary History (Duke University Press, 2007) and, with Eileen Cheng-yin Chow, of both Rethinking Chinese Popular Culture: Cannibalizations of the Canon (Routledge, 2009) and Th
e Oxford Handbook of Chinese Cinemas (Oxford

University Press, 2013).

Ayako Saito is professor in the Department of Art Studies at Meiji Gakuin University.

She has written articles on fi lm theory from psychoanalytic and feminist perspectives, melodrama, and postwar Japanese cinema. Her publications include “Hitchcock’s Trilogy: A Logic of Mise-en-Scène” ( Endless Night: Cinema and Psychoanalysis, Parallel Histories, edited by Janet Bergstrom, University of California Press, 1999), “Reading as a Woman: Th
e Collaboration of Ayako Wakao and Yasuzo Masumura” ( Reclaiming the Archive: Feminism and Film History, edited by Vicki Callahan, Wayne State University Press, 2010), “Women and Fantasy: Yoshida Kiju and Okada Mariko” ( Yoshida Kiju: 50

Years of Avant-garde Filmmaking in Postwar Japan, edited by Dick Stegewerns, Norwegian Film Institute, 2010). She has also edited a Japanese anthology, Film and Body/Sexuality (Shinwasha, 2006) and co-authored books in Japanese, including Actress Wakao Ayako (Misuzu Shobo, 2003) , Male Bonding: East Asian Cinema and Homosociality (Heibonsha, 2004), and Fighting Women: Female Action in Japanese Cinema (Sakuhinsha, 2009).

Miryam Sas is professor of fi lm and media and comparative literature at the University of California, Berkeley. Her most recent book is

Experimental Arts in Postwar

Japan: Moments of Encounter, Engagement, and Imagined Return (Harvard University Asia Center, 2010). Earlier work has explored models for thinking about avant-garde 00_Miy

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xii list of contributors
movements cross-culturally ( Fault Lines: Cultural Memory and Japanese Surrealism, Stanford University Press, 2001), buto dance (in Butos, edited by Odette Aslan and Béatrice Picon-Vallin, CNRS, 2002), and technology and corporeality (in Histories of the Future, edited by Daniel Rosenberg and Susan Harding, Duke University Press, 2005).

She recently contributed an article on intermedia to the catalogue Tokyo: A New Avant-Garde (Th
e Museum of Modern Art, New York, 2012) and has forthcoming writings on experimental animation and Pink fi lm. Her next project focuses on contemporary art from the 1960s to the present with a focus on transcultural media theory.

Ben Singer is professor of fi lm in the Department of Communication Arts at the University of Wisconsin–Madison. He is the author of Melodrama and Modernity: Early Sensational Cinema and Its Contexts (Columbia University Press, 2001) and is currently completing a book on cultural and universal dimensions of melodrama in global fi lmmaking traditions. His interest in Japanese cinema was enhanced by a semester teaching in the Associated Kyoto Program at Doshisha University.

Mitsuyo Wada-Marciano is associate professor of fi lm studies at Carleton University (Canada). Her research interests are Japanese cinema, especially its relationship to Japanese modernity, the impact of digital technology on cinema, and East Asian cinema in global culture. She is the author of Nippon Modern: Japanese Cinema of the 1920s and 1930s (University of Hawai’i Press, 2008); the Japanese translation was published by Nagoya University Press in 2009. She is also the co-editor of Horror to the Extreme: Changing Boundaries in Asian Cinema (Hong Kong University Press, 2009).

Her latest publications are Japanese Cinema in the Digital Age (University of Hawai’i Press, 2012; in Japanese, Nagoya UP, 2010) and the edited book Viewing “Postwar” in the 1950s Japanese Cinema (in Japanese, Seikyusha, 2012). She recently conducted research at Kyoto University for books on the cinema in postoccupation Japan 1952–1960, and on the cinema in colonized Taiwan, 1895–1945.

Ichiro Yamamoto is producer at Shochiku Co., Ltd. He is currently at Shochiku Eizo Center and works on licensing. He was a visiting scholar at the UCLA School of Th eater,

Film, and Television from 2006 to 2008. Th
e fi lms that he produced include Kyoto Story

(Kyoto Uzumasa monogatari, 2010) , About Her Brother (Ototo, 2010) , Love and Honor (Bushi no ichibun, 2006, also as a co-screenwriter), Quill: Th e Life of a Guide Dog (2004),

Café Lumière (2004), and Twilight Samurai ( Tasogare Seibei, 2002).

Alexander Zahlten is assistant professor in the Department of East Asian Languages and Civilizations, Harvard University. His dissertation mapped the structural equivalence of systems of production and dissemination and textual meaning for popular fi lm genres in Japan, such as Pink Film, Kadokawa Film, and V-Cinema. Recent publications have examined the role of postcolonial fantasy in Korean “remakes” of Japanese fi lms, the question of categories in a media mix environment, and the history of German sexploitation cinema. He has curated fi lm programs for institutions such as the German Film Museum and the Athene Francais Cultural Center, Tokyo, and was program director for the Nippon Connection Film Festival, the largest festival for fi lm from Japan, from 2002 to 2010.

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i n t ro d u c t i o n
daisuke miyao

Japanese cinema has historically and theoretically been one of the world’s important national cinemas. First, while Japanese cinema enjoyed its golden age in the domestic market in the 1950s, it obtained a signifi cant international status in the art cinema movement and greatly contributed to the rise of auteurism in fi lm criticism. Th en, in
the 1960s–1970s, while the Japanese fi lm industry rapidly declined because of the popularity of TV, an academic fi eld that could be called Japanese fi lm studies fl ourished during the emergence of fi lm studies as a legitimate academic discipline. As Mitsuhiro Yoshimoto and Abé Mark Nornes pointed out, “fi lm studies deployed ‘Japanese fi lm’ to consolidate itself into an institutionalized fi eld of study.” 1

Currently, with the Japanese government’s institutionalization of new measures to promote Japanese fi lms as content, Japanese fi lm appears to be booming again in the domestic market as well as in international fi lm festivals. 2 However, Japanese fi lm studies seem to be triply marginalized: marginalized in fi lm and media studies as one regional cinema (Yoshimoto and Nornes even stated that the fi eld of Japanese fi lm studies had disappeared by 1999); marginalized in area studies as one area of cultural studies; and marginalized by the Japanese governmental policies as nonuseful for commodifi cation of cinema. In addition, even though numerous fi lmmakers and regular fi lmgoers/fi lm critics/cinema scholars in Japan had substantial conversations on practices and theories of fi lmmaking in the early period (1910s–1930s, and 1960s–1980s to some degree), the gap between theories/criticisms and practices has grown deeper. Yoshimoto and Nornes asked already in 1999,

Exactly what “use value” does Japanese “fi lm” now have for area studies, literature, and other segments of the academy? . . . [I] s it possible for us, scholars of Japanese cinema, to “use” Film Studies and area studies for our agendas?

Th
e Oxford Handbook of Japanese Cinema tries to go further than their outcry.

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2 daisuke miyao

Th
e aim of Th
e Oxford Handbook of Japanese Cinema is to provide the reader with a multifaceted single-volume account of Japanese cinema. Th
is volume addresses pro-
ductive debates about what Japanese cinema is, where Japanese cinema is, as well as what and where Japanese cinema studies is, at the so-called period of crisis of national boundary under globalization and the so-called period of crisis of cinema under digitalization. By doing so, this collection responds to a number of developments in the rapidly changing fi eld of cinema and media studies. It also challenges a number of underdeveloped areas in the discipline. Our ambition has been to build bridges and foster dialogue among Japanese scholars of Japanese cinema, fi lm scholars of Japanese cinema based in Anglo-American and European countries, fi lm scholars of non-Japanese cinema, nonfi lm scholars, fi lm archivists, and fi lm producers who are familiar with fi lm scholarship.

Th
ere is an urgent need for a comprehensive but up-to-date volume that grasps Japanese cinema under the rubric of the global, which fi lls the gap between Japanese and non-Japanese fi lm studies and between theories and practices, and eventually challenges the deep-rooted culturalism of Japanese cinema. 3 Th
e reality of transnational innovation
and dissemination of new technologies has yet to make a dent in the deep-seated culturalism that insists on reinscribing a divide between the West and Japan, even in realms of technological activity that are quite evidently dispersed across cultures. Cinema and media studies are not immune to this trend, and they continue to fret over the

“Westernness” of fi lm technologies vis-à-vis the apparently self-evident “Japaneseness”

of other modes of cultural production. One of the main goals of this volume is to counter this trend toward dichotomizing the West and Japan and to challenge the unwitting yet nonetheless pervasive culturalism of today’s cinema and media studies.

Th
ese goals orient the volume’s division into three parts. Th
e four chapters in Part 1
reevaluate the position of Japanese cinema within the discipline of cinema and media studies and beyond. Questioning profoundly the ways Japanese national cinema has been studied hitherto, each chapter proposes theoretical and historical methodologies that would overcome the tendency of culturalism that Japanese cinema studies has embraced. Th
e focus of all four chapters in this part is on how to examine the complexity of the concept of a nation and the contradictions of a national cinema. Such methodologies cover psychology, politics, aesthetics, religion, spectatorship, and social education.

In Chapter 1, Eric Cazdyn challenges the dominant ways of theorizing the relation between globalization and fi lm. He performs an alternative analysis by examining Japanese cinema without the usual ballast of Japan, or of the nation more generally.

Following a close reading of Tanaka Hiroyuki’s (Sabu’s) 2005 fi lm Monday , based on how the fi lm mobilizes the social relationships of its characters in terms of number and how each number (including zero) implies crucial psychological, political, aesthetic, and religious meaning, Cazdyn’s chapter then moves to a more general examination of contemporary Japanese fi lm and the world. Focusing on the problem of amnesia, the second part of the essay places the work of contemporary Japanese directors (Kurosawa Kiyoshi, Tsukamoto Shinya, and Miike Takashi) in relation to a series of global directors and problems.

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introduction 3

In Chapter 2, Ben Singer closely reviews the discussions about the styles of Japanese cinema in the fi eld of cinema studies. Th
e literature on Japanese fi lm style has been
shaped especially by the work of three scholars: Donald Richie, Noël Burch, and David Bordwell. According to Singer, Richie and Burch have promoted a paradigm of Japanese exceptionalism, stressing the salience of traditional cultural aesthetics, while Bordwell has rejected that “ nihonjinron (theory of Japaneseness)” premise. Underlying the principle disagreement about the alterity of Japanese aesthetics, however, Singer argues, their positions are complex and paradoxical. Th
e notions of Japanese traditionalism
advanced by Richie and Burch, although fundamentally aligned, are basically incompatible; whereas Bordwell, their most forceful critic, is also the most persuasive expositor of Japanese stylistic diff erence. Singer analyzes the debate, particularly with respect to the proposition that Japanese national fi lm style may be distinguished by an accentuation on overt stylization and the prominence of stylistic “fl ourishes.”

In Chapter 3, Aaron Gerow traces the historical role of fi lm criticism in Japan, specifi cally focusing on its relation to fi lm theory and spectatorship. Starting from the pure fi lm movement in the 1910s and continuing to the post millennium fi lm world, he narrates the development of two dominant tendencies, impressionist and ideological criticism, as well as the alternatives to them explored before and aft er the New Wave by fi gures such as Tsurumi Shunsuke, Ogawa Toru, and Hasumi Shigehiko. In this history, according to Gerow, fi lm criticism has functioned less to represent fi lm reception than to serve as a site for struggle over the nature of spectatorship. But it is its inadequate relation to theory, especially its lack of self-critical awareness of its own role, he argues, that has left it ineff ective in responding to the decline of criticism in the age of new media.

In Chapter 4, Hideaki Fujiki discusses how the movie audience was imagined in relation to the fashionable term, minshu (“the people”), from the Taisho democracy in the 1920s until the total war regime in the 1940s. According to Fujiki, the word was predominantly used in the discourse surrounding, as well as the policies impacting, social education and popular recreation as articulated by the bureaucrats and associated intellectuals of the Japanese Ministry of Education. Th
ese authority fi gures regarded the peo-
ple who typically fl ocked to movie theaters as immature. But they also thought that if the people could come to appreciate educational movies, this would lead them to develop willingly into the ideal subjects of a harmonious society that would uphold the imperial state. At this juncture, Fujiki argues, movie audiences were constructed as “the people,”

and this view remained dominant in the fi lm policy of the total war regime in the 1930s and early 1940s.

Th
e eight chapters in Part 2 situate Japanese cinema within the broader fi elds of transnational fi lm history. Aaron Gerow claims in his illustrious monograph, Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925, Japanese fi lm studies have focused increased attention on the issue of “national cinema,” but even those that recognize that motion pictures are not the manifestation of some age-old national essence, and that they in fact participate in the modern construction of national identity, seem to be compelled to reduce fi lms to the singular 00_Miy

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4 daisuke miyao
nation, even if that nation is constructed or inherently engaged in transnational systems of diff erence. By making the national the central category, even supposedly to deconstruct it, many studies have nonetheless made the cinema revolve around the question of the nation, eff ectively homogenizing it. 4

As a handbook of Japanese cinema, this volume also engages in the potential “homogenizing” project of a nation. Yet, the contributors of this volume share a concern that the study of Japanese cinema should focus more on “the fi ssures and contradictions within Japanese fi lm history itself—by considering categories such as class, subjectivity, and modernity that may not be conterminous with the category of the nation.” 5

Technological and artistic maneuvers of fi lm and media do not presuppose any cultural or national confl ict in nature. Filmmaking should be located within the transnational discursive and practical network of a preoccupation with and representation of technological modernity. At the same time, however, in Japanese reality, the practices of fi lmmaking have historically been stabilized and exhibited in close relation to Japan’s cultural, national, and colonial politics. Japanese fi lmmaking has been an international aff air, to say the least. Th
ere has historically been an unequal geopolitical relationship,
or an imbalance of power, between Japan and the United States, in particular. Th ere is
no doubt that Hollywood has played a ubiquitous role in the development of lighting technology in Japan. Yet, the relationship between Hollywood and Japanese cinema has not simply been a binary opposition between the production and distribution center and periphery, between cultural dominance and resistance, or between global and local.

Bearing in mind such tension in the geopolitical perspective between transnationality and a nationality, each chapter describes the historical process of how Japanese cinema has been formulated in the discourse of modernity in Japan.

In Chapter 5, Michael Raine focuses on the topic of adaptation to argue that Japanese cinema has been less bound by traditional culture than by low culture in general, and Hollywood fi lm in particular. Focusing on the 1930s, Raine’s chapter shows Japanese studios shamelessly imitating Hollywood technologies and Japanese fi lmmakers (most prominently Ozu Yasujiro) shamelessly appropriating Hollywood genres as part of an ambivalent project of “transcultural mimesis.” As the geopolitical incline between the United States and the rest of the world levels out, transcultural mimesis, the concept that Raine insightfully proposes, draws more broadly on contemporary critical discourse than Miriam Hansen’s text-based “vernacular modernism,” to remind us that cinema, on the margins of the world fi lm system, has always been a form of adaptation, from something closely identifi ed with the West into something more ambiguous that could split the diff erence between homage and parody, and sometimes even become an instrument of refl exive understanding.

In Chapter 6, Chika Kinoshita investigates the seemingly self-evident, and yet contested relations among modernization, modernism, modernity, and cinema in interwar Japan. Her focuses are on the Tokyo March ( Tokyo koshinkyoku ) phenomena constituted of the well-known 1929 popular song and its accompanying media texts, particularly the fi lm adaptation directed by Mizoguchi Kenji. Made at the time of multidimensional 00_Miy

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introduction 5
crisis—class struggle, political polarization, and culture war—in modern Japanese history, according to Kinoshita, the Tokyo March texts went beyond mere emblems of

“ modan ” (modern) or “ modanizmumu ” (modernism), surface inscriptions of changing social mores in a big city. By closely examining the contemporary discourse, her chapter reveals that, in the realm of mass culture, the Tokyo March texts articulated sensorial alienation caused by industrial capitalism by politicizing the city symphony format through montage, an idiom of Soviet avant-garde, and, thereby, condensed the possibilities and limitations of Japanese modernity itself.

In Chapter 7, I examine how female stars emerged in Japanese cinema from a transnational perspective. In Japan, female motion picture actors did not exist until arguably as late as 1918 when Hanayagi Harumi starred in Sei no kagayaki ( Radiance of Life ), a product of the fi lm modernization movement. Before this fi lm, the majority of female characters in motion pictures were played by onnagata, female impersonators in kabuki.

Even in 1919, only three fi lms out of about 150 fi lms released in Japan during that year used female actors for female roles. Under such circumstances, how was a Japanese version of female actors/stars born? In conjunction with the Japanese reception of the star image of Aoki Tsuruko (1891–1961), a female Japanese actor/star in early Hollywood, as well as that of fi lm production technologies that created her stardom, I argue that female stars were born in Japan as a result of a tension-ridden process of translation of stardom in Hollywood and Aoki’s embodiment of Madame Butterfl y . I also examine how Hollywood technologies of lighting and make-up were skillfully incorporated in the composition and lighting of a kabuki convention.

In Chapter 8, Dong Hoon Kim deals with the complexity of colonialism and Japanese cinema. He examines byeonsa, a voice performer/narrator who provided live narration for silent fi lms, and its role in the development of fi lm culture in Korea under Japanese colonial rule. Th
rough the discussion of this fi lm practice, which originated from

Japanese benshi, Kim interrogates questions and problems in historicizing both Korean and Japanese national cinemas in the colonial context. In particular, he explores the ways in which modes of exhibition were inextricably tied to the construction of national cinema, nationalism, and national identity. By investigating Korean fi lm spectators’

attempts to decode and re-signify the meanings of fi lm texts and the byeonsa ’s role as a mediator between those texts and Korean audiences, Kim’s argument elucidates the physical and discursive formations of colonial and national cinema at the sites of fi lm exhibition and consumption.

In Chapter 9, Hiroshi Kitamura tackles the notion of “global Hollywood” and its relationship to Japanese cinema. In particular, he examines Paramount’s business campaign in Japan during the decade following the Allied occupation. Focusing on the studio’s subsidiary offi
ce run by Metori Nobuo in Tokyo, Kitamura explores the diverse ways in which the company constructed and disseminated a widespread entertainment culture across the island nation. Key to this eff ort, according to Kitamura, was the presentation of Paramount culture as “respectable” and “modern” entertainment. Kitamura argues that looking at this cross-cultural process not only reveals “Hollywood entertainment” as a hybrid creation formed by Japanese bridge fi gures, but also illustrates the 00_Miy

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6 daisuke miyao
role U.S. studios played in enlivening Japan’s cinematic culture in an era of robust local fi lmmaking. His case study helps us understand Hollywood’s hegemonic but contested impact upon postwar Japan.

In Chapter 10, Kwai Cheung Lo turns to the issues of international co-productions.

He examines Japan-Hong Kong fi lm productions in light of historical developments and analyzes the ideologies behind these fi lms. He focuses on a number of Japanese-Hong Kong co-productions and investigates how various fi lm genres, under the shadow of the nation’s faded economic supremacy, manifest Japan’s fantasy of Hong Kong in order to express the nostalgia for its former glory as well as its anxiety over a looming China.

Japan’s cinematic co-productions and their imaginary depictions of foreign Asians are discussed in connection with its imperialist era, when cinema was used as a propaganda tool to promote its empire, and when Japanese Asianism was an ideology in the service of its nationalist aggression. Lo suggests that the incorporation of Asian foreignness in these fi lms may invite further refl ections on Japan’s situation and test its willingness to recognize the presence of China in reconfi guring its self-identity in a new era.

Th
e last two chapters of Part 2 examine arguably the most impactful phenomenon in the recent history of Japanese cinema, in terms of transnationalism and globalization, namely, fi lm festivals. In Chapter 11, Sangjoon Lee examines the transnational signifi -
cance of the Asian Film Festival that began in the early 1950s. As the fi rst inter-Asian fi lm organization in the region, the Federation of Motion Picture Producer’s Association of Asia (FPA) began in 1953 under the passionate leadership of Nagata Masaichi, president of Daiei studio in Japan. A year later, FPA’s annual event, the Asian Film Festival was held in Tokyo. According to Lee, the festival was not a conventional fi lm festival but a regional alliance summit for fi lm executives of “free Asia” that accompanied the screenings of each participant’s annual outputs, a series of forums, and fi lm equipment fairs and exhibitions. Lee’s chapter delineates the cultural, economic, and political logic(s) that gave rise to and modifi ed the Asian Film Festival by arguing that the history of the festival, at least the fi rst fi ve years, resulted from the U.S.-driven Cold War politics that enunciated the new map of “free Asia,” an anti-communist bloc that was controlled by a new hegemonic regime, America.

In Chapter 12, Abé Mark Nornes charts the history of the international fi lm festival circuit’s relationship to Asian cinema, using Japanese cinema to explore the circuit’s ideological underpinnings. It concludes with a short history of the Yamagata International Documentary Film Festival to assert the importance of smaller, regional festivals that hold the potential for creating extremely productive short circuits in the system.

It is signifi cant to note that since the end of the twentieth century, new digitalized multimedia technologies and commodities (Internet, cable television, DVD, cellular phone, etc.) have rapidly developed into a dispersed phenomenon. In a world full of multiple and multilateral moving images, the relationship, or physical and psychological distance, between visual images and spectators has drastically changed, as such terms as access, interface, and interactivity have been used in daily conversations. In particular, as a result of the high mobility of digital videos and easy accessibility to editing soft ware and online exhibition and communication, new possibilities of fi lmmaking operations 00_Miy

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are being discussed among both fi lmmakers and spectators. In other words, the strict line between producers and recipients of visual images has been rapidly blurring.

Simultaneously, however, in recent years, fi lm and media studies have largely rejected theories of cinema that imply technological determinism, in the manner of Jean Louis Baudry or Jean Louis Comolli who saw the monocular lens of the movie camera as the key to understanding the history and impact of fi lm. It is now more common to see the eff ects of cinema as almost continuous with the general structure of modern environments, and as intertwined with other media and technological devices.

Th
e eight chapters in Part 3 examine the materiality of Japanese cinema, scrutinize cinema’s relationship to other media, and identify the specifi c practices of fi lm production and reception. In Chapter 13, Hidenori Okada an archivist at the National Film Center of the National Museum of Modern Art in Tokyo, reveals the history of fi lm in Japan, the essential material of fi lmmaking before the digital era. In 2012, there are only two countries that still produce raw fi lm for motion pictures: the United States and Japan. Production of raw fi lm for motion pictures needs extremely sophisticated technology so that it is not surprising to see such a situation of oligopoly. However, Okada asks, why Japan, in addition to the United States? In order to answer this question, Okada goes back to the period when the fi rst nitrate fi lm was produced in Japan and examines the complicated relationship between the raw-fi lm industry and the fi lmmaking industry. Okada depicts the fl uid environment around Japanese cinema of the 1930s in detail from a materialist and technological viewpoint.

In Chapter 14, responding to Rick Altman’s work on fi lm sound, musicologist Shuhei Hosokawa explores how the practices of sound making and fi lmmaking were historically intertwined. In the early period of fi lmmaking, according to Hosokawa, a brass band, a sonic symbol for Western civilization, played on the street in front of the theater uninterruptedly (“ballyhoo”) to call attention to the passersby and to arouse a certain mood in the theater. With the development of the art of benshi, synchronized (in diverse senses) sound making was regarded as an effi
cient and artful device for the perception
of the audience. Yet during the 1910s, Hosokawa argues, the sound practice became gradually fi xed with the formalization and industrialization of spectacle.

In Chapter 15, focusing on Yamada Yoji’s 2002 fi lm, Twilight Samurai ( Tasogare Seibei ), Ichiro Yamamoto, a producer at Shochiku, one of the major fi lm companies in Japan, describes the actual practices of production, distribution, and exhibition of fi lms in contemporary Japan. Th
e current statuses of major fi lm studios, major directors,
actual fi lmmaking practices (scripts, location shootings, postproductions), distribution network, and domestic and international fi lm festivals, among others are meticulously analyzed based on the fi rsthand experience of the author.

In Chapter 16, Ayako Saito, examines symptomatic discourses of the body valorized in the postwar popular cultural imagination, including literature, stage performance, and cinema. She discusses the contradictory representation of liberated women on screen as one of the most illuminating visual icons of the reformed postwar Japan, including Kinoshita Keisuke’s 1951 Karumen kokyo ni kaeru ( Carmen Comes Home ) and 1952’s Karumen junjo su ( Carmen Falls in Love ), as well as some other fi lms by Suzuki Seijun, 00_Miy

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8 daisuke miyao
demonstrating that the female body as privileged signifi er of postwar liberation and defeat continues to haunt the cinematic imagination and memory in the years to come.

Th
e connection between the materiality of cinema and memory in the postwar popular cultural imagination is further explored in Chapter 17. Mitsuyo Wada-Marciano addresses how Matsumoto Toshio’s documentary fi lm, Nishijin (1961), encapsulated memories of the postoccupation period in Japan. As historian John W. Dower revealed, Wada-Marciano claims, the Japanese people remarkably embraced their defeat along with the United States’ support (1999). But, according to Wada-Marciano, further questions remain: whether the Japanese were so accepting, in a unilateral sense, of the new alignment of power, and how they managed the recovering process as cultural subjects.

She argues that the postwar period’s culture was constituted by a diverse population, shaped by diff erences in locale and class, especially in the postoccupation period (1952–

1960), when the United States had offi
cially ceded control and the Japanese government
was desperately seeking a way forward. Viewed in that context, Wada-Marciano argues, Nishijin ’s depiction of a craft smen’s forced life in the traditional textile trade of Kyoto, Japan, discloses the multiplicity of the Japanese as well as off ering an instance to contemplate the role of cinema as the most popular culture at that time. She concludes that the fi lm encapsulates various peoples’ multiple memories of cultural center and locale, tradition and modernity, art and craft , and the Japanese and the West. Such memories reveal the dialogue of multiple subjects.

In Chapter 18, examining Matsumoto Toshio’s work as well, Miryam Sas shift s gears to the intermedial practices of cinema. Her chapter traces the development of intermedia art in Japan from early proto-intermedial work by Matsumoto, Yamaguchi Katsuhiro, and Jikken kobo (Experimental Workshop) in the 1950s through the rise of intermedia with the exhibition From Space to Environment in 1966, experiments in multipro-jection, and expanded cinema in the late 1960s, and the transnational event known as

“CROSS TALK Intermedia” in 1969. In an era of rapid technological and media change, Sas argues, intermedia art attempts to contend with the situation of the subject’s failure in the face of larger systems and structures beyond any individual’s grasp. Sas’s chapter reveals that art works and theoretical writings by Tono Yoshiaki, collaborations with sound engineer Okuyama Junosuke, and elements of infrastructure “behind the scenes”

take on a key role in understanding intermedia artists’ response to the overwhelming environment of images and information in 1960s Japan.

In Chapter 19, Carlos Rojas examines the intermedial, or even transmedial, perspective that Nakata Hideo’s 1998 fi lm Ringu presents. Together with the broader genre of J-Horror within which the fi lm is positioned, Rojas argues, Ringu both thematizes and exemplifi es a phenomenon of cultural contagion. Like the fi lm’s haunted videotape (which kills its viewers unless they help the tape reproduce by making a copy of it), Ringu is very much a product of its own infectious self-reproduction. Suzuki Koji’s original 1991 novel has inspired a wide range of adaptations, sequels, sequels of adaptations, and adaptations of sequels in media ranging from literature to radio, television, fi lm, manga, and even video games. A key element in the original novel, and one that recurs either explicitly or implicitly in all of its adaptations and sequels, is that of the virus, and 00_Miy

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this article uses the fi gure of the virus as its entry point into an analysis of Nakata’s fi lm and the broader cultural context within which it is embedded.

Th
e close attention to the intermedial expansion of cinematic practices by Sas and Rojas is the central theme of the closing chapter of this volume by Alexander Zahlten.

In Chapter 20, Zahlten traces the media mix system in Japan by focusing primarily on examples from anime and manga. For this, he utilizes a metaphoric approach to analyze the eff ects of underlying and structuring metaphors such as single and multiple worlds or liquidity. Taking theories on the media mix from Japan into account, he, on the one hand, connects them to specifi c practices and discourses in law, policy, economy, and consumption that the media mix is tied to. On the other hand, Zahlten examines how these practices and discourses are related to certain textual strategies that become increasingly prominent in media mix texts. Finally, he proposes that the media mix encourages a potentially problematic perception of history and possible futures.

Notes

1 . Mitsuhiro Yoshimoto and Abé Mark Nornes , “Kinema Club Workshop: Japanese Cinema Studies in the Rear View Mirror: Re-Viewing the Discipline” ( 1999 ). http://pears.lib.

ohio-state.edu/Markus/workshop/wconclusion.html . Th is book has preserved Japanese
name order, which places the family name fi rst (e.g., Tanaka Hiroyuki), except for the authors of the chapters of this book and famous persons and scholars who are commonly referred to by their given names fi rst (e.g., Mitsuhiro Yoshimoto). In principle, this book does not use macrons for Japanese transliterated texts, except when authors think it would be more appropriate to use them.

2 . Aaron Gerow , “Recent Film Policy and the Fate of Film Criticism in Japan” (July 11, 2006 ).

http://www.midnighteye.com/features/recent-fi lm-policy.shtml

3 . Th
ere have been only a few single-volume account of Japanese cinema and its history in English language: the works of Donald Richie and Joseph L. Anderson in the 1950s–1960s ( Th
e Japanese Film: Art and Industry, 1959, Princeton: Princeton University Press, 1982, to begin with) and Noël Burch in the 1970s ( To the Distant Observer: Form and Meaning in the Japanese Cinema, Berkeley: University of California Press, 1979) are still regarded as the essentials. Even though there have been large numbers of scholarly works, critical essays, and substantial reviews on Japanese cinema, they focus on more specifi c and specialized topics, areas, and personnel. As for a single-volume account of Japanese cinema, only Isolde Standish’s A New History of Japanese Cinema: A Century of Narrative Cinema, New York: Continuum, 2006 has been added recently to the small list. Even though there are other recently published survey-type monographs and anthologies, including Reframing Japanese Cinema: Authorship, Genre, History, edited by Arthur Nolletti, Jr. and David Desser, Bloomington: Indiana University Press, 1992; Word and Image in Japanese Cinema, edited by Dennis Washburn and Carole Cavanaugh, Cambridge and New York: Cambridge University Press, 2001; Japanese Cinema: Texts and Contexts, edited by Alastair Phillips and Julian Stringer, London and New York: Routledge, 2007; and Keiko I. McDonald’s Reading a Japanese Film: Cinema in Contex, Honolulu: University of Hawai’i Press, 2006, they tend to be compilations of essays that focus on analyses of individual texts, whether canonical ones or not, even 00_Miy

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10 daisuke miyao
though this volume does not intend to downplay the singularity of the fi lm but explore how the fi lm text itself could be located in the network of global fi lm culture historically, theoretically, and practically.

4 . Aaron Gerow ,

Visions of Japanese Modernity: Articulations of Cinema Nation, and Spectatorship, 1895–1925 ( Berkeley: University of California Press, 2010 ), 13 .

5 . Ibid., 14.

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p a r t i

W HAT I S

JA PA N E S E C I N E M A

S T U D I E S ? : JA PA N E S E

C I N E M A A N D

C I N E M A S T U D I E S

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chapter 1
ja pa n e se f i l m w i t h o u t
ja pa n : towa rd a
n o n d i s c i pl i n e d f i l m
s t u d i e s
eric cazdyn

Over the past several years, many scholars and critics working on Japanese fi lm have been arguing over the role of the nation. How do we think about East Asian studies without dividing up the discipline into Chinese, Korean, and Japanese studies? How do we think about fi lm studies without comparing national fi lm canons? And from the other direction, how do we reconfi gure these disciplines without completely disintegrating their respective objects of study (namely, the particular national histories of China, Korea, and Japan as well as the specifi city of fi lm)? My own position is that both East Asian and fi lm studies as presently confi gured are no longer suitable for our contemporary moment and that it is a mistake to build a fi eld called “Japanese fi lm studies.”

Th
is is not an argument against East Asian and fi lm studies in particular but against the contemporary form of the university system in which they exist. We should resist the temptation to claim academic turf and strive to retain the rigorous study of Japanese fi lm as an activity without discipline, one that shakes up Japanese studies, not to mention the humanities and the social sciences more generally. What it might mean to be rigorous and not academically disciplined is an ideal that harks back to what was once radical about fi lm studies. For those scholars who wanted to pursue structuralism or poststructuralism but could not do so in philosophy departments, fi lm studies represented a liberated zone for such work. For those who wanted to pursue a psychoanalytic critique but could not do so in psychology departments; a feminist critique but not in English; non-Western textuality but not in literature; or for those who just wanted to politicize their work but could not do so in political science, fi lm studies lit up academia like a beacon in the night.

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14 eric cazdyn

To be rigorous and not academically disciplined is a diffi
cult circle to square these
days because contemporary scholarship militates against such work. Th e university usually produces three types of knowledge. First is what we might call a disciplined rigor.

Th
is is the very straight and solid scholarship within the disciplines, the work that we need and depend upon and that must continue in any vibrant intellectual culture. But this scholarly heavy lift ing is contained by each discipline’s respective canon, so that an intellectual problem can only be pursued by way of an agreed upon trajectory. Second is an unrigorous discipline: a weak scholarship that coasts on an already established disciplinary tradition. Th
is makes up the bulk of the work conducted in the contemporary
university, scholarship that substitutes proper names and buzzwords for thinking and that gains legitimacy by way of mutually interested academics policing an inside track to institutional resources. Th
e third type of knowledge is an unrigorous nondiscipline

(the worst kind of academic amateurism that oft en hides behind the moniker “inter-disciplinary”). Th
ese three types of knowledge production are driven by the growth of the corporate form of the university (in which academic “excellence” is measured by the number of articles published, students placed, and dollars raised) as well as the ideology of academic neutrality and the celebration of ever-narrowing specialties.

To challenge these limits we cannot simply turn to a mode that ignores the mediation of the nation or that of the university. Rather we must try to organize a diff erent type of inquiry, a rigorous nondisciplined activity that stands on diff erent theoretical ground—
one that is not driven by a certain national or academically disciplined epistemology.

Even when scholars are celebrating the global and are weary of a nation-based study, they tend to smuggle in (however unconsciously) a way of thinking that is organized by national categories. To criticize the “national” is to suggest not that the nation does not matter anymore (this claim has always been absurd and more of a red herring within the globalization debate) but that the national, as such, coordinates with a historical moment of modernity that is no longer dominant. Likewise, even when scholars are celebrating the more capacious fi elds of visual studies or cultural studies, they are still at risk of employing discipline-based assumptions. Th
ere is a formal component to think-
ing, in other words, that continues to rely on national and disciplinary modes of scholarship. Th
is has more to do with how we organize knowledge than in what our objects of study actually are—an anachronism that also penetrates much of the work coming out of the one fi eld that was supposed to be immune to such parochialisms, namely globalization studies itself.

Rather than occupying ourselves with a metadiscussion about how globalization processes might transform East Asian and fi lm studies, I want to present a model of what type of questions and answers—what type of readings—can be generated by an alternative vision. Th
is model will be inspired by the following challenge: Is there a way of thinking about the relationship between globalization and fi lm that is neither a study of the globalization of fi lm nor a study of the fi lms of globalization — the two usual ways through which this relationship is thought. Th
e former (the globalization of fi lm)

consists of studies that track how fi lm production and distribution circulates around the world (this work is usually driven by more social scientifi c concerns and methods), 01_Miy

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japanese film without japan 15
while the latter (the fi lms of globalization) consists of studies that examine particular fi lms about globalization (studies usually coming from the humanities and that focus on the representational strategies of content-based themes, such as diasporic fl ows, multilingual relationships, transnational fi nance, or geopolitical intrigue). Th ere is
a tremendous amount of social knowledge that can be acquired by asking the question in these two ways, but I want to argue that the most generative theorization of globalization and fi lm today—and for the study of Japanese fi lm more specifi cally—
must produce an alternative way of thinking about this relationship. Th e following is
an attempt to perform this alternative and will begin with a close reading of a single Japanese fi lm (not in terms of globalization themes) before moving to a more general examination of contemporary Japanese fi lm and the world (not in terms of production or distribution matters).

Counting by Laughter

Let’s start with Tanaka Hiroyuki’s 2005 fi lm Monday . Waking to the Monday morning weather report, salaryman Takagi Koichi fi nds himself in an empty hotel room. He cannot remember where he has been or how he got there and he is suff ering from an intense hangover. Reaching into his pocket, he begins to remove items that trigger his memory, slowly unraveling the events of the past few nights: an explosion at a bizarre funeral, a hysterically dull conversation with his girlfriend, accidentally falling in with the yakuza .

Th
e more he recalls, the more sinister his circumstances prove to be. Bouncing back and forth across moments in time in order to make sense of the present, director Tanaka (who prefers to go by the single name Sabu) playfully confuses reality, emphasizing the instability and rewritability of history. Monday , above all else, is about laughter (the laughter of the characters and the laughter of the audience) and inspires us to examine the political, cultural, and psychological stakes of laughter. We can identify fi ve key moments of laughter in Monday , each of which corresponds to a diff erent number and to a diff erent mode of social relations and that opens up to an argument about contemporary fi lm, Japan, and the world.

Let’s begin with the “Number One”: the salaryman laughing by himself when meeting for drinks with his girlfriend. Earlier that day, Takagi attends an open-casket funeral of a friend. In the middle of the ceremony, a doctor calls to inform the mourners that the corpse still contains a working pacemaker that must be immediately disabled. Takagi is chosen for this task. Not quite sure which wire to cut (he is supposed to cut the white one, but both are stained with blood), Takagi carefully snaps a wire and everyone seems relieved. But suddenly the corpse’s eyes open and the body explodes. Later that evening we see the traumatized Takagi with his girlfriend at a bar. She rattles on about her life without listening to him. He fi nally erupts with the information about his unbelievable day and begins to laugh hysterically. She leaves the restaurant in disgust, leaving Takagi alone and still laughing.

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16 eric cazdyn

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japanese film without japan 17
figures 1.1, 1.2, 1.3, and 1.4

( Source: Tanaka Hiroyuki’s Monday , 2005).

Th
is is the laugher of the One. Separate, isolated, alienated. Apoplectic laughter.

Laughter that distances and does not communicate. Th
e laughter of the loner. Th
e mad-
man. Th
e hysteric. Th
e crackpot who (no longer capable of relating to others) cracks up, freefalls irretrievably down into his own schizoid fantasy world. In the case of Monday it is how the salaryman expresses the trauma he just witnessed (the exploding corpse) when faced with his narcissistic girlfriend, who demands repression, distraction, and forgetfulness (however, she herself can remember—impressively so—all twenty-three wards of Tokyo). Th
e trauma of the corpse is the trauma of the unbelievable or, even
more so, the incommunicable. It is the literalization of that “you’re not going to believe this” moment; yes, you are quite literarily not going to be able to believe this and I am quite literally not going to be able to communicate this—this gap, this lack (that laughter fl ashes) is built right into our beings and is terrifying precisely because it makes us only too aware of something, not that something’s missing but that nothing’s missing and we are still living at a loss. Th
is is not simply an existential horror but a political one—for
if one cannot communicate and represent and thus join with others then one cannot challenge injustice and produce social change. Th
e exploding corpse, therefore, is not
just the trauma that cannot be communicated, but it also alludes to the fi lm’s genre—

Monday is a horror fi lm, if by horror we understand (as Kurtz did in Conrad’s Heart of Darkness ) that horror has a face and we must make a friend of horror, or at least we must laugh at it. And we must fi nd someone to laugh with, and in the salaryman Takagi’s case it is not his girlfriend, but a new friend, an amateur palm reader he meets at a diff erent bar later that evening. And this takes us to the “Number Two.”

Th
e laughter of Takagi and the palm reader at the bar is coupled, obsessive, convul-sive, infectious, unstoppable. Th
is is a laughing spell that builds for nearly six minutes
of cinematic time. Th
e bodies are joined. By the hand and by the prophetic future. Th
ere

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18 eric cazdyn

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japanese film without japan 19
figures 1.5, 1.6, 1.7, and 1.8

( Source: Tanaka Hiroyuki’s Monday , 2005).

is something sensual and private about the two. A pact against the world. A Th elma and

Louise embrace. Double suicide. Th
e laughter of the two must be cut off from others; it is
a secret that is betrayed the moment it is shared with anyone else. Th e partner in this pair
is a lover or sometimes—as in the case of Monday —a stranger, and together they must protect against the incursions of the world. Th
e boisterous, obnoxious, garrulous laughter in
the bar acts as a fortress against a world that must be held at bay. For like the One, the Two is (are) also alone, separate, and lacking . . . and in Monday , this Two is interrupted by a woman in white, by heterosexual desire, by the third—which takes us to the “Number Th ree.”

At the bar Takagi meets a beautiful woman and her man, a yakuza boss. One thing leads to another, and Takagi fi nds himself holding a shotgun and aiming it at two yakuza .

So as not to be killed, each yakuza must laugh. When one of the yakuza begins to laugh, 01_Miy

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figures 1.9, 1.10, 1.11, and 1.12

( Source: Tanaka Hiroyuki’s Monday , 2005).

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Takagi takes aim at the other. Th
en the other yakuza begins to laugh and Takagi aims at
the fi rst. Th
is goes back and forth for a while.

In this case one laughs in order to save one’s own life. Th
is is at-the-end-of-a-gun
laughter. Murderous laughter. Oppositional, extortionist, vengeful, hair-triggeringly dangerous. Th
is is the logic of the Th
ree, in which the One is against the Two, the Two
against the One, with the One, the Two, and the Th
ree playing each position in turn.

In this mode, and despite the circularity, the third is always sacrifi ced. Sometimes by self-defense. Sometimes by jealousy. Or sometimes by a big gun going off accidently.

Something always manages to kick the Th
ree back into its most basic elements, the

Two and then the One. In Monday ’s case, it is the killing of the yakuza boss. Sometimes, however, the dissolution of the Th
ree moves in the other direction, as is also the case in

Monday when the Th
ree turns into the Four, which takes us to the extraordinary scene
of group laughter near the end of the fi lm.

Aft er holing up in the hotel room all day and fi nally realizing that he is the target of a national manhunt, Takagi fi nds himself standing outside facing a huge crowd composed of police, members of the media, city workers, and a dense assortment of curious onlookers. Every gun is trained on Takagi, and the situation is tense. He proceeds to make a speech, a kind of Rodney King moment in which he implores everyone to “just get along.” A sniper throws down his gun. Th
en another. And another until the entire
crowd erupts into a euphoric party of collective laughter.

Th
is is the laughter of the collective, of “the Four.” Th
e unifi cation of the One, the

Two, and the Th
ree. All diff erent groups. Contradictory. Antinomal. Structurally
opposed terms (media, politicians, yakuza , workers, police, innocent bystanders).

Th
is is a utopian moment. Everyone drops their weapons or their microphones or brooms and enters into a hat-fl inging, shoulder-slapping, bellyaching, group-hugging slow motion celebration. But, no one who knows the history of Japan can fully smile at such a scene, especially when remembering Japan’s militarist past (in which a similar 01_Miy

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figures 1.13, 1.14, 1.15, and 1.16

( Source: Tanaka Hiroyuki’s Monday , 2005).

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unanimity formed while dissent was snuff ed out)—diff erence sacrifi ced in the name of the emperor. And so the Four takes us back to the One, not the isolated individual but the fascist collective. At least as it is indelibly imprinted on the history of modern Japan.

Up until this point we have established quite a sad and pathetic mathematics.

Everything adds up to nothing. But there is one more number that we need to explore.

And this number is wild, so much so that it reverses the value of everything. Now “the One” is about freedom, “the Two” about love, “the Th
ree” about experimentation, and

“the Four” about inclusivity.

Th
is fi ft h number, however, is not Five, but Zero, that number that is not quite a number, but not quite nothing either. Th
e Zero in Monday is us, the spectators: our laughter
that breaks open Monday ’s narrative and pulls apart the various ideologies and formal conventions that suture cinematic narrative more generally. In a diff erent place and a diff erent time than the places and times in Monday itself, our laughter is inextricably tied to Monday , without which the movie would not exist. Only with the introduction of Zero can a structure be constituted, and only with the introduction of a structure can we imagine (however impossibly) a more radical form of social relations that exceeds this very structure—a form that trumps the others as represented by the One, the Two, the Th
ree, and the Four.

In his Transcritique , Karatani Kojin reminds us that zero was invented in India and was originally the name for not moving a bead on an abacus. If it were not for zero, the numbers 205 and 25 would be indistinguishable. Zero in Sanskrit is the same as the word for the Buddhist concept of emptiness ( sunyata ). But the Buddhist nothing, or ma in Japanese aesthetics (the gap, the diff erence, the negative space, the structuring absence, the interstitial), is not nothing, but neither is it something. It is precisely when we reach this paradoxical nothing/something that things get interesting, even laughable. It is Hotei, the Laughing Buddha, who is regarded as an incarnation of the bod-hisattva who will be Maitreya (or the Future Buddha) once the teachings of the current Gautama Buddha are completely forgotten. Laughter, in this legend, therefore, proph-esizes a future event that marks radical change and is linked to forgetting—not too far away from the stuff of Monday .

Th
is nothing/something is not unlike what we sometimes call a relation —it is the structuring absence that gives meaning to all of the positive elements that make up our lives and when pushed to its limit deconstructs meaning itself, slapping us with the unbearable truth that meaning itself only exists insofar as we desire it. Th is emptiness—this relation—is a fl oating signifi er that structures being and that keeps open the possibility for a revolution of being. When we move from Buddhist philosophy to fi lm art, relation turns into the concept and practice of editing and narrative transition, the cinematic techniques that mediate one shot with the next and one scene with the next.

We can think about these edits and transitions with an eye on how Sabu takes us from number to number.

Th
e fi rst cut to the funeral comes aft er Takagi reaches into his suit pocket for a pack of cigarettes and fi nds some purifi cation salts that remind him of the exploding corpse.

Th
e cut to the One (laughing alone with his girlfriend) comes when he accidently sees 01_Miy

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a picture of himself and his girlfriend when opening his datebook. Th e transition to the

Two, the bar scene with the palm reader, comes aft er the scene with his girlfriend and some sounds unintentionally escape his mouth (small whines); he then looks up and this takes us to the next bar and to Takagi’s new friend, who also emits faint sounds ( dame da , dame da ta , or “it’s hopeless, hopeless”). Th e following cut to the woman in
white and to the yakuza boss, the Th
ree, comes by way of what has to be one of the great
moments in the history of cinema, the extended peeing scene in the bar’s beat-up toilet (a tour de force of rhythm and control in which Takagi, liberated and happy, uri-nates to the beat of Captain Funk’s “I Wanna Get Down”). And it is the name card of the yakuza attached to the bottom of Takagi’s shoe (and later the discovery of shotgun shells as he unknowingly turns them around in his hand before pulling them out of his jacket pocket) that takes us to the Four, the killing spree and the group laughter scene. Each transition, therefore, comes by way of the body: signs that fall off of the body, that slip from it, that stick to it, that are discovered on it, and that fl ow out of it. It is the body that triggers the mind, the remembering.

Another way to think about Monday ’s transitions is to think about them in terms of emptiness. Th
e space that separates each number is held open so that the fi lm can be viewed as a series of gags, separate skits edited together only by the laughter (the characters and our own) that jumps the space between the episodes. In this case it is the laughter that holds the fi lm together, that produces a logic of relation based less on meaning and more on bodily intensities.

Here we might want to remember that Japanese fi lm editing was most interestingly theorized in the 1930s by Kamei Fumio, who aft er studying in the Soviet Union with Sergei Eisenstein returned to Japan to make fi lm inspired not only by his foreign teacher but also by haiku—that for Kamei presented the exemplary model for fi lm editing. In haiku, the listener (or reader) moves back and forth between the abstract and the concrete, through time and space, by way of the emptiness between the stanzas (gaps that function like short circuits, rather than rational pathways). Kamei, who is most famous for his documentaries about colonialism and war, made fi lm in which the space between the shots would be left open so that instead of chasing aft er the fi lm and only thinking about it aft er it was fi nished, the viewer would enter into the fi lm and transform it. Th
is technique is most directly evident in Kamei’s 1941 fi lm about the great haiku poet, Kobayashi Issa. Kamei tried to produce what he called the ma (or empty space) between two shots—that gap that activates critical thinking. Sabu does something similar, but less on the level of the space between the shots and more on the space between the scenes.

Or we could move to another cultural tradition, that of the Japanese theater, and think about kyogen (the comedic theatrical form that is performed in between the longer and more solemn acts of Noh). Kyogen , in contrast to Noh, is less symbolic and formal; its main goal is to produce laughter. In this case we can understand the kyogen as an edit between two Noh episodes—an edit that functions by way of laughter. Th e autonomy
of the play or poem is broken the moment there is room for the audience to maneuver.

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But this room is established precisely by breaking down the reason that sutures the plot together and ultimately pacifi es the audience.

But if we want to read Monday in terms of rational pathways and linear progression (and not in terms of laughter), all we need to do is stress the heavy-handed and tired forays into alcoholism and gun control—those social issues, stoked by an eff ete Japanese media, that seem to drive the fi lm. On his hotel television, Takagi fl ips from channel to channel, watching a recognizable crew of critics analyze his behavior. But to focus on the moral issues at stake, as these critics do, leads us down a dead-end—one populated not just by the megalomaniacal Japanese celebrities themselves (so wonderfully parodied by Sabu) but also by paralyzing narratives of meaning (ideologies) that return us right to the most dystopian aspects of the four numbers established earlier, a futile cartoon about how evil, desperation, violence, and chaos prevail over the good and the harmonious (or the equally futile cartoon of how good prevails over evil). Even Takagi himself seems to be struggling with his desire to understand things in such narrow terms. “If only I didn’t drink too much,” “If only I didn’t have that gun,” and then, “Th at couldn’t
have happened,” “It wasn’t me.”

But we must resist this temptation to moralize, for when we do Monday ends up as tedious and conservative as the media blowhards themselves. Rather, a return to Zero (and to laugher) is in order. But this time, to the time of Zero, the time of laughter.

Monday is already a temporal category, one that straddles the week before and the week to come. Takagi wakes up Monday morning with not so much a hangover as an amnesic spell. Th
e fi rst part of the fi lm is told in fl ashback (triggers that take us to the funeral, the café, and the bar) while the middle of the fi lm catches up with itself by way of the media—the newspaper and TV indicate the exact time and day of the week (by the time we get to this point in the fi lm the triggers work in reverse, so the shotgun shells take us back to the hotel room). Unlike most fi lms in which the real-time moment comes at the end, Monday saves the last third of the fi lm for the future. Now we have fl ash-forwards that do not signal what is to come but our desire and fear of what can come—presenting simultaneous (if not contradictory) endings leaving us truly stumped as to whether or not Takagi makes it out alive. But this last section also presents a diff erent temporality (a diff erent logic of time)—aft er the fi lm catches up with itself it proceeds to move ahead of itself. Monday rushes ahead of history. Th
is diff erent temporality does not understand
past, present, and future as discrete moments, one leading to the other like so many days on a calendar. Rather, this is the time of Zero.

Zero is not real time, but unreal time. It is like the moment aft er the electrical surge when the digital clocks blink “00:00:00.” Not a specifi c instant in time or a specifi c mode of time, but Time, capital T. In this sense, Zero is not outside of time, it is time. But if Zero is also our laughter (as argued earlier), then by extension our laughter is not outside of the fi lm; it is fi lm. For Monday ’s math to add up to something we must make this case for how our laughter is fi lm before delineating what type of social relations our laughter represents and speculating on what this might teach us about the present state of Japan and the world.

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Monday positions the audience to laugh at the characters’ laughing. We are laughing at laughing. Laughter makes us laugh. Of course, there are fi lms in which we cry at character’s crying or get scared at characters that are scared, but there is something unique about our laughter in Monday . And this is because when we cry or get scared in the theater, we usually do so because we are invested in and tied to the plot. But in the case of Monday , we are laughing at the characters’ laughter precisely because this laughter is severed from the plot of the fi lm. We are not laughing at the story (or the acting in the story) as much as at the singular act of laughter.

Th
ere is a looking-into-the-sun quality about laughing at laughter. It is a closed circuit. An identity of equal terms that calls into question the way value is produced.

Modern value systems (from cinema to economics to politics) work by way of dif-ference—one term is represented (granted value) by way of its diff erential relation to another term. A bowl of noodles equals that of a pack of cigarettes. Each costs the same amount of money. A bowl of noodles cannot be equal to the same bowl of noodles. It cannot be equal to itself. Th
e same goes for fi lm. Films attain value by way of their rela-
tion to diff erent fi lms within a larger system of fi lm. Genres, actors, and directors are understood in terms of other genres, actors, and directors. And the same goes for politics. A national politician stands in for (or represents) a citizen. Th e political value of
the citizen is mediated by way of his or her political representative. And the value of the representative is mediated by way of the support she garners from her constituency. Th is
is the fundamental logic of representative democracy, however much the history of this logic is overwhelmed by failure.

But this breaks down today on the global level as representative democracy itself breaks down; global representatives do not adequately represent the majority of citizens because transnational corporate executives and decision makers are not elected.

Even though there is something called globalization (a transformed geopolitical system in which nations are not the primary units of analysis), there is still not an available way by which global social relations can form that is not defi ned and contained by the nation. Even though the economy of the world is thoroughly integrated in ways that exceed individual nations (as we have come to experience with a vengeance in the latest fi nancial meltdown), the social relations are not integrated. Japan is still understood in terms of its diff erence to other nation and “the Japanese” are still understood in terms of their diff erence from non-Japanese (the great ideological mantra that prefaces and modifi es most sentences in present-day Japan continues to be ware ware no nihonjin

[“we Japanese are” . . . like this, or embarrassed about that]).

How to break open the nation and build new global collectives is the great challenge of our time. But for this to occur new identities are required for which we have no available social models. We do, however, have cinematic models. And one of these is Monday : a fi lm that produces a new identity organized around the laugh, in which our laugh (or Zero) comes back to mark itself as missing—as the lack inherent in the One, the Two, the Th
ree, and the Four. But this “something’s missing” quality also indicates

“something that can become.” And this is how I choose to view and experience Monday, as the insurgent laughter coming from a radically diff erent future: think time machine 01_Miy

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slapstick or Chris Marker comedy. Th
is is somewhat of a stretch, to read revolutionary
political possibilities into the formal intricacies of a marginally popular Japanese fi lm.

Not to mention pinning to this fi lm everything from a mathematical theory of number to Buddhist philosophy, from Lacanian psychoanalysis and the phenomenology of fi lm experience to Marxist political economy and a dialectical theory of history. Put this way, of course, this argument is laughable. And I have not even begun to delve into some of the great philosophies of laughter (from Bergson to Baudelaire, from Soseki to Karatani). What I have quite intentionally excluded from this argument are the various cultural anthropologies of laughter. For example, the essentialisms that explain Japanese laughter as so many unique traits of “the Japanese” (Ruth Benedict). Not that these are wholly wrong or even uninteresting, but like Sabu’s portrayal of alcoholism, if we go down that road we will only fi nd what we expect to fi nd. To get to the unexpected, if not to the future, rather, requires a cracking up—the beginnings of which we can sense in Monday and its visionary brand of revolutionary comedy.

Forgetting Japan

We can develop this argument about the relation between globalization and fi lm by moving from the formal details of Monday to the more general qualities of the cinematic subgenre to which it belongs, that of the amnesia fi lm. In Kurosawa Kiyoshi’s fi lm Cure , for instance, a rash of murders has occurred in which the unlikely murderers have killed in the same way and have no memory of the recent past. We learn that there is a hypnotic spell circulated by a young psychology student who cannot remember his past or his name. He spreads the killing suggestion by way of a form of questioning. When someone asks him who he is, he responds by asking the question back to his interlocutor.

When they answer, he insists on asking again. “Who are you?” is his maddening mantra.

Anyone who takes the question seriously is susceptible to a radical identity transformation. Th
e detective who is assigned to the case must risk his own self if he wants to solve the crime. By the end of the fi lm, the detective kills the young amnesiac, but this act changes nothing, for the worm of forgetting is spreading and cannot be stopped.

Th
is fi lm, and others like them in Japan, cannot but be read in terms of the national postwar project of forgetting the Japanese colonial project. And, more important, these fi lms can be read in terms of the Aum Shinrikyo event that occurred in 1995 (Aum Shinrikyo was the quasi-Buddhist cult that released poison gas in the Tokyo subway system). Many were stunned to learn that several of the cult members were just your average next-door neighbors—well-intentioned, bright people who seemed to forget themselves and their pasts. Th
ese fi lms are trying to come to terms with these events
and the dystopia of Aum and Cure is random, inexplicable murder. But there is also a utopian dimension, a suggestion that we can radically transform ourselves and build collectives that are organized neither on the nation nor on exclusive group formations.

Th
e cure of Cure is not a remembering but a sustained forgetting of the fear and guilt 01_Miy

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28 eric cazdyn
that keeps us in line, as well as a refusal to return to moralizing arguments about right and wrong that eff ectively lock us into a capitalist box. If morality is the site of a desire for a clean conscience, then these times seem to require a nonmoralizing account of global capitalism and a rejection of the desire to “be good.” Th
is conclusion is not a call
for amorality or a lack of ethics but for an analysis of global capitalism that centers on a more objective questioning of its logic and eff ects—one in which we begin by questioning our very incredulity over so much inequality and corruption.

Today, some of the most compelling Japanese fi lms perfectly coordinate with this conclusion by seeming more interested—in the most banal and immanent ways—in the present condition itself and, more specifi cally, in the present body itself. At a moment when so many people use the Internet to stare at naked bodies (not necessarily for the fantasy of the pornographic professional, but for the banal realism of the amateur), some of the most interesting Japanese fi lmmakers are asking us to stare at the body (and the world) in similarly clinical ways.

In Tsukamoto Shinya’s fi lm Vital (2004), for example, there is neither a cyborg in sight nor any of the postapocalyptic landscapes we might usually associate with Tsukamoto.

Rather, there is an amnesic, Hiroshi, who goes to medical school and ends up dissecting the body of his lover, who recently died in the same car crash that stole Hiroshi’s memory. Th
e long takes of the dissection scenes are in stark contrast to the frenetic camera movement and quick editing that mark Tsukamoto’s earlier fi lms, most notably his fi rst Tetsuo fi lm from 1989. Vital ’s protagonist studies medical drawings by Leonardo da Vinci. He probes the meaning of his past and the world at the same time he probes the dead body of the woman he was to marry.

Th
is new “clinicalness” is also the hallmark of Kurosawa Kiyoshi and Miike Takashi.

Kurosawa, as we saw in Cure , is famous for bending the horror and detective genres into a cold, detached meditation on human relations and alienation. Without a single close-up and using a signature slow-moving camera reminiscent of Tarkovsky, Kurosawa upends the usual plot lines of gruesome murders, mutilated bodies, and impending danger, leading both his fi lm’s characters and viewers into calm intensity, rather than agitated panic. Less a formalist play with a genre than an opening up of new ways of responding to the visible, Kurosawa’s fi lms reveal diff erent (and what might be politically radical) ways of responding to crisis. In Cure , for example, no one is too terri-fi ed, and no one responds to the fear by yelling, screaming, or retreating into the nearest closet. Rather, there is a fl at acceptance, a leading-with-the-chin caution, followed by measured interest and matter-of-fact plans. And this goes for the criminals as well as the detectives, for the victims as well as the victimizers, for the director as well as the viewer.

Indeed, this might be one reason why the Hollywood remakes of contemporary Japanese horror and amnesia fi lms rarely deliver the same intensity. Th is is not because
the narratives do not translate to the West or that the production values are lower or that the acting is not as compelling, but that the “clinicalness” of the Japanese directors is lost on Hollywood’s spectacular mode of shooting the genre. All of Hollywood’s close-ups and nondiegetic music and special eff ects betray the banality and everydayness of horror that the Japanese fi lms so perfectly express. Th
is is less an argument about cultural

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diff erence than about generic diff erence. Since D. W. Griffi
th on, Hollywood is better
understood as an address-less mode than as a symptom of national identity. It only takes a quick glance at the majority of Japanese fi lms produced in the late 1920s and 1930s to see the dominance of the classical Hollywood cinematic conventions, conventions that persist to this day throughout Japanese mainstream cinema. It is for this reason that we can argue that Tsukamoto and Kurosawa should not be contrasted with their Hollywood counterparts but compared to the global emergence of fi lmmakers who, despite national diff erences, pursue a similar aff ect in the face of the current world system (from Claire Denis to Tsai Ming-Liang, from Apichatpong Weerasethakul to Gus Van Sant).

Counterintuitively, we might also want to include Miike into this supranational group of clinical fi lmmakers. Miike, the reigning bad boy of Japanese cinema, is probably most famous for stuffi
ng his fi lms full of more violence and death than any director working today. If you can think it, Miike has fi lmed it. But the enormous popularity of Miike’s fi lms the world over is not necessarily due to the prurient desires of his young audience.

If that success were attributable only to such schoolboy voyeurism, then any number of contemporary directors would easily fi ll the bill. Rather, Miike shoots all the gore, all the decapitations, all the sadistic shredding and stretching and spraying of the body, with a desire not to shock or disgust, I think, but simply to see all of this on fi lm.

Th
is approach might account for Miike’s phenomenal productivity, his making nearly sixty-fi ve fi lms over the past fi ft een years. Miike makes each fi lm without the micro-management of an Ozu Yasujiro or the emperor-like control of a Kurosawa Akira (not to mention without the artistic seriousness of many of Miike’s peers). Rather, each fi lm seems to be made on the fl y, with the next one in mind. And this is also the model for his viewers and fans; they watch a Miike fi lm and before they can canonize and fetishize it, they have already moved to the next one. Th
is disposable culture does not provoke what
usually goes by the name “critical thinking” and fi ts ever too neatly into a consumerist ethos. Th
e point is, however, that the fi lms do not immediately point to anything outside themselves. In other words, representation is not as central as the thing itself. Th e
existence of the fi lm and one’s engagement with it (as producer and consumer) are more important than what the fi lm means.

Most signifi cant in the current work of these three directors is how their fi lms, and in particular the portrayal of the body in their fi lms, do not primarily function as a metaphor, an allegory, or something through which one understands the world. Rather, the fi lm and the body are the world; they are the past, present, and future. Th e body of
the fi lms (and the fi lming of the body) provokes an experience in which one looks and responds fi rst and foremost to the fi lm itself, rather than to something outside the fi lm, something that transcends the fi lm. One cannot help but think, in contrast, about the student movement and the New Left in Japan when watching Oshima Nagisa’s fi lms of the 1960s. Likewise, one cannot help but think about the corporatization of Japan when watching Imamura Shohei’s fi lms of the 1960s and 1970s. But the political import of these younger fi lmmakers is that the fi lms are not that precious—before you know it, the next one has come along.

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Today, the body not only produces capital through its labor, but it is capital itself through its very commodifi cation (the commodifi cation of its diseased state through pharmaceuticals or the commodifi cation of its genetic information or its parts through transplantation). Th
erefore, bodies today become not representations of capital as a
system—they are already the system, and the system can be observed when we simply observe the body, as Tsukamoto, Kurosawa, and Miike ask us to do. As it does for wheat, rice, or any other capitalist commodity, the logic of the market requires a withholding—
or even a destruction—of any surplus goods (in the case of the body, life-saving medica-tions, which can be as basic as antidiarrheal drugs) so as not to push prices so low that they jeopardize the integrity of the system itself. Bodies are not excepted from this logic.

How else can we explain the economic eugenics occurring in southern Africa and other parts of the global south?

People the world over are forming a similar understanding of global capitalism—one in which all ideals are at the mercy of the larger economic logic. Such recognition has existed since capitalism’s inception. It is only aft er the Cold War and aft er the well-nigh total dominance of neoliberal economics, however, that such a global understanding can fl ourish. My temptation is to understand this more candid, objective, and clinical assessment of how things work—this real economic —in relation to cultural and ideological shift s that themselves are more candid, objective, and clinical.

Th
ese ideologies will necessarily express themselves diff erently in diff erent locations.

Culturally, I have focused on new trends in Japanese cinema. It is not a coincidence that the most interesting Japanese fi lms today move away from a science fi ction body, with its fantastic posthumanness and its merging with machines, a depiction in which the liberation is other, to focus on the thing itself , on the everyday, banal body. Th is move
is centrally engaged with the main political questions that many are facing today: How does one imagine a radically diff erent form of power, a new constitution, a new state structure emerging out of the present structure? Th
ese fi lmmakers present a way into
these questions, a way of posing them cinematically before they can be adequately articulated in everyday political life. From environmental to anticapitalist, new political movements are facing the same challenge: even though they have a better understanding of how the world works (no longer surprised when economic bubbles burst, environmental damage occurs, or learning that a handful of billionaires controls more wealth than most of humanity combined), this understanding does not bring them any closer to knowing how to change the world itself.

More specifi cally, it is not an end in itself to understand that the perpetual crises and disasters that shake up the political-economic structures, physical infrastructures, and individual subjectivities are not exceptional signs that capitalism is failing and needs to be fi xed but normal signs that the system is functioning precisely as it is designed to function and cannot be fi xed. Th
is understanding, rather, produces a
special kind of political, intellectual, aesthetic, and psychological challenge, one that must accept the hard fact that just knowing about how something works (the world, the university, art, the self) does not necessarily bring us any closer to changing it—in fact, this very knowledge can sometimes be the key element that keeps us trapped.

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Indeed, this does challenge the central principle of the university, that knowledge and truth will set us free. Knowledge and truth are indispensable and must be rigorously pursued, but their limits must also be respected and factored into our ways of acting in the world. Th
e ultimate challenge is to accept these limits while not giv-
ing ourselves over to the inevitability of the present system itself and, thus, losing an awareness of its contingency and the possibility of a radically diff erent system coming into being.

Th
is challenge brings us back to the fi lms and to Monday , in which there is a calm and sustained fi xation on the body (the body coming undone either by laughter or by the most brutal and ridiculous instruments of torture), without the need of long-distance allegories, redemption, or the smuggling in of a heavy-handed position about what is being portrayed. Th
is is precisely the point at which the clinical seer becomes one
with the laughing actor. Th
e clinical seer (represented by the characters in Kurosawa’s,

Tsukamoto’s, and Miike’s fi lms as well as by our own now more lucid and candid subjectivities) coincides with the laughing actor (Sabu’s innocent and guilty salaryman as well as our own postcynical cheerfulness). And this new assemblage, devoid of the reactionary dimensions of both the wishful thinking of the liberal and the sad militancy of the fundamentalist, faces the current brutal and absurd capitalist logic with a new vigor, something on the order of a scientifi c artist or artistic scientist or even one of those spiritual automatons that Gilles Deleuze so admired. We might assume that clinicalness is wholly opposed to laughter, just as we might assume that the objective is opposed to the subjective, the mind to the body, or theory to practice. But this is when a rethinking of these cold binaries is required, a rethinking that most productively begins by foregrounding the problem of praxis itself.

In today’s intellectual culture the use and the misuse of the concept of praxis is conspicuous. Praxis is repeatedly employed as a synonym for practice, for action-oriented work, and therefore as opposed to theory. Fair enough; there are diff erent traditions of this term, and Aristotle put it in relation to poesis and theoria. But in a more generative mode we might want to understand praxis as meaning something else: the problem of the relation between theory and practice. When theory hits its limit only world-changing practice can make it through the brick wall of history; likewise, when practice hits its limit only theoretical rigor can open up the situation. Most important, there is no solution to the theory/practice problem—not even the clever recognition that theory is a practice just as practice is a theoretical event. Praxis is the name for the desire to unite theory and practice, however utopian such a project is fated to be. Praxis is the name for the ceaseless movement between thinking, understanding, experimenting, acting, and changing. None of these categories exists autonomously, but each is always supplemented by the other.

Th
is fascinating knot of theory and practice, however, has been regrettably underval-ued. When theory and practice are discretely confi gured it is impossible to understand practice as a theoretical act, or theory as a practice; indeed, it is impossible to mobilize the full force of praxis as requiring the perpetual reconfi guration of body and mind, the artist and the scientist, the activist and the theorist, the clinician and the laugher.

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32 eric cazdyn

Instead of understanding clinicalness as theoretical, cerebral, and distant and by extension laughter as practical, bodily, and immediate, much more is enabled when combining clinicalness and laughter so as to fl ash the utopian (im)possibility of overcoming the problem of praxis itself.

In this sense, this engagement with the problem of praxis and with the impossible stimulates creativity and provokes newness into our world, a world that must be liberated from the double fantasy that radical change cannot happen or that radical change can only happen by some asocial force from the outside, like a meteor or a madman.

Moreover, this engagement with praxis is opposed to the “revelation” of the hidden crisis or conspiracy, the moment of extrinsic rescue or redemption, the moral lesson, etc. Such ideological conventions belong to a previous moment of capitalism and to a previous moment of analyzing capitalism. Th
ese conventions also belong to a previous
moment of the university and to a mode of analyzing fi lm that seems wholly exhausted and in need of some nondisciplined rigor or rigorous nondiscipline to energize a fatigu-ing moment of scholarship and criticism. Th
ose interested in Japan are now inspired to
consider Japanese fi lm without the dominant discourses of Japan or Japanese studies, while those interested in fi lm are now inspired to consider Japanese fi lm without the dominant discourses of fi lm or fi lm studies. Impossible? Yes. But sometimes the confrontation with the impossible (both the intellectual and the political impossible) transforms the very realm of the possible and, therefore, the limits of the impossible itself.

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chapter 2
t ria n g u l at i n g ja pa n e se
f i l m s t y l e
ben singer

It would be ludicrous to hold up just one brief sequence in a fi lm as somehow capable of encapsulating the aesthetic essence of an entire national cinema. Th ere obviously are
too many diff erent types of scene, in too many diff erent fi lms, made in too many dif-ferent directorial styles, period styles, and genre styles, for any one instance to somehow illustrate or stand in for the unimaginably vast array of cinematic materializations constituting any national tradition—let alone an unusually prolifi c and sustained major tradition like Japan’s. And yet, there are certain moments in Japanese fi lms that strike one as stylistically so distinctive, so seemingly emblematic, and so hard to imagine having been created elsewhere, that one fi nds oneself drawn toward an expository position that comes dangerously close to the one just discounted. At least, to rephrase with slight hedging, one is prompted to insist that any viable encapsulation of the aesthetics of Japanese fi lm would need to encompass or account for the cinematic specimen in question.

A case in point is a remarkable two-and-a-half minute sequence in Teruo Ishii’s 1969
fi lm Orgies of Edo (Zankoku ijo gyakuai monogatari: Genroku onna keizu). From an aerial perspective, we see an ingénue and her suitor walking alone through what ostensibly represents some sort of enormous Tokugawa-era outdoor factory showroom displaying newly dyed kimono fabrics. Dozens of yard-wide bolts of fabric, in vibrant and intricate patterns as well as some solids, lie unspooled in contiguous rows on the ground, running the entire length of the widescreen frame and continuing off screen. Other bolts run above their heads perpendicular to the ground-level swaths, suspended across the space at regular intervals to create a kind of textile lattice that intermittently occludes and reveals the protagonists. Th
e entire surface of the screen is covered by a dazzling
array of confl icting lines, colors, and spots that form an all-over fi eld that is at once both geometrically composed and riotously busy. Th
is visual paradox of orderly anarchy is
created by a macro pattern of parallel and crisscrossing bands that is energized not only 02_Miy

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34 ben singer
by the multiplicity of those elements but also by the crazy uncoordination of their hues and decorative details. Myriad shades of red, purple, green, blue, and gray-black off set disparate fl oral and geometric designs, and each design presents repeated rows of medallions and accents that constitute a kind of particulate, micro level of highly complex yet highly regular patterning that echoes and interacts with the image’s macro confi guration.

Th
e fi rst shot presents a diagonal crisscross composition that reads like an abstract painting or patchwork, with an uncanny two-dimensional quality. [Fig. 2.1] Th ere are
no depth cues in this pictorial fi eld, aside from the bodily foreshortening of the distant characters, which is vitiated as their kimonos seem to merge with the kimono explosion surrounding them. A sense of fl atness is amplifi ed by the use of a long lens, giving the impression that the perpendicular bolts of fabric are not suspended overhead but rather lying on the ground directly on top of the others. Aft er this stunning establishing shot, we cut to a laterally tracking medium-long two shot of the protagonists strolling under the canopy. [Fig. 2.2] Th
e exterior background is purely abstract—just a hazy spectrum
figure 2.1
figure 2.2

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triangulating japanese film style 35
figure 2.3
figure 2.4
of pastel color from deep orange-red to medium blue on a theatrical fl at intimating a sunset. As a delicate, possibly incidental, visual nuance, the pastel tones of the nominal sky echo the soft er, milky hues of the fabric’s underside, which we see in the kimono bolts hanging overhead and draping down in vertical columns, while at the same time the suspended fabric sags enough to aff ord a glimpse of its bolder, more saturated, printed face. A series of shot-reverse-shots that follows highlights the striking compositional payoff s granted by this mise-en-scène of forceful skeletal verticals and horizontals on the wide screen. [Figs. 2.3 and 2.4]

Th
e suitor, we learn in the last shot of the series, turns out to be a rake. When he tries to force himself on the young woman, she tears free and runs away, and a chase ensues.

Th
e camera returns to an aerial crane shot, this time straight on rather than diagonal, and rapidly tracks right to left to follow as the two run across the screen. [Fig. 2.5] Th e divided
space once again activates a game of intermittent visibility and occlusion. Th e game of
vision is intensifi ed, and rendered radically more challenging, in a twenty-fi ve-second fl urry of shots that presents the chase. Its sixteen shots, averaging 1.5 seconds each, alternate 02_Miy

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36 ben singer
between the two characters, using a rapidly panning telephoto lens that blurs the fabric and fi gures into a turbulent stream of bright, boxy, sometimes beautifully abstract compositions. [Figs. 2.6–2.10] Perceptual complexity and arousal results not only from the kinetic distortion, the staccato brevity of the shots, and the inherent graphic discontinuity of rapid alternating editing, but also from random sudden changes in shot scale (ranging from medium long shot to close-up); framing (as the fi gures are truncated in unpredictable ways due to the compositional imprecision of the agitated telephoto lens); and focus (as fabric and fi gures randomly and fl eetingly move into and out of the lens’s minuscule depth of fi eld). Over and above all these challenges, the mobilized overhead kimono bolts, which in medium close-ups occlude over half the frame, function like a giant shutter, intermittently hiding and revealing the fi gures, and in eff ect creating a secondary form of disjunctive editing that interacts in complex and confounding ways with the primary montage.

figure 2.5
figure 2.6

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triangulating japanese film style 37
figure 2.7
figure 2.8
figure 2.9

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38 ben singer
figure 2.10

Th
e ingénue’s capture and erotic acquiescence are shown in a third distant aerial shot from an angle midway between those of the fi rst two, yielding elegant swoops of fabric that parallel the lovers’ bodies as they recline on the quilted ground. [Fig. 2.11] Th e camera gradually zooms in, cuts to a closer view of the lovemaking, and then, as if granting privacy or affi
rming the fait accompli, zooms back out to the distant aerial perspective as the shot fades to black.

It is diffi
cult to think of any scene in a Hollywood or mainstream European fi lm that is remotely comparable in the sheer exuberance, self-consciousness, and unabashed-ness of its stylization. Even throwing European art cinema into the comparison set, the scene strikes one as extraordinary in its stylistic excess. Th
e narrative objectives are rela-
tively straightforward: to convey the man’s rakishness; show the chase and capture; and display the transition from shame to ecstasy expressed in the woman’s face—all easy enough to accomplish with basic decoupage in a stock setting. Instead, Ishii exploited figure 2.11

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triangulating japanese film style 39
the scene as an opportunity to generate a dazzling exercise in sensory stimulation, perceptual challenge, and formal-pictorial novelty of a baroque modernist sort. If ever a scene illustrated what David Bordwell, borrowing from the art historian’s lexicon, has referred to as a decorative “fl ourish”—a perceptually arresting and engaging fl ashy interlude surpassing denotational, expressive, or thematic directorial objectives—it would be this one.

What makes the sequence all the more remarkable is not only that Orgies of Edo was produced by a major studio (Toei), but that it was also an unsavory genre fi lm—an off ering in the “ ero-guro ” genre combining sexploitation and Grand Guignol (and, true to form, the fi lm’s grotesquerie, not to mention sexual politics, is disturbing indeed). It is fair to say that no American sexploitation fi lm would ever expend so much eff ort on such a lavish fl ourish utterly incidental to the genre’s pertinent business of purveying sex and violence.

Something about the Japanese fi lmmaking tradition, however, appears to encourage such eff ort. In this case, given the genre’s dubious prestige potential, it seems unlikely that the work’s overheated artistry was motivated by a bid for highbrow acclaim or international festival awards. We will need to look elsewhere to comprehend the causes.

I have introduced this sequence, which I off er as a random (albeit especially vivid) example, as being emblematic of Japanese fi lm style in general. My reference to heightened stylization and “the fl ourish” gives some indication of what I will underscore as the essence of that style. However, in order to advance, and properly qualify, the idea that Japanese fi lm style is best characterized in terms of assertive stylization, it will be useful to map out the scholarly story so far. My aim will be to clarify three competing arguments about the nature of Japanese style that have largely structured scholarly criticism of Japanese fi lm aesthetics, namely, those articulated by Donald Richie, Noël Burch, and David Bordwell. Although the gists of their arguments may be more or less familiar to area specialists, it will be helpful to triangulate their positions in order to bring into relief a number of contrasts, commonalities, and paradoxes that tend to be overlooked, and that warrant fuller recognition and evaluation.

Th
e debate about Japanese fi lm style is oft en thought of as if it were a microcosm of the larger nihonjinron debate of which it forms a part, with both boiling down to opposing assertions of Japanese diff erence and cultural exceptionalism, on the one hand, versus Japanese similarity and cosmopolitan assimilationism, on the other. In fact, I will emphasize, the fi lm debate is intriguingly more complex, even as that basic dichotomy remains operative on a rhetorical level. For example, not one but two platforms of Japanese exceptionalism emerged—those of Richie and Burch—and, while united in posing Japanese cinema as an outgrowth of deep-rooted Japanese traditions spawning fi lms that are fundamentally diff erent from those of the West, they are basically at odds with each other, strikingly incompatible regarding just what makes Japanese fi lms so diff erent. In a similar paradox, one fi nds that the most vocal adversary of Japanese exceptionalism—Bordwell—
is also the most persuasive expositor calling for recognition of Japanese fi lms as stylistically eccentric and inventive to a degree that is, if one may use the term, exceptional. Th e
punchy point/counterpoint of the primary nihonjinron debate has defl ected attention away from a number of important nodes of agreement and disagreement crisscrossing the 02_Miy

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40 ben singer
literature. My aim will be to highlight some of them and see if it might be possible to glean something like a consensus position. I will argue that, for all their many very signifi cant diff erences in emphasis and interpretation, Burch and Bordwell, and possibly even Richie, ultimately converge on a similar commonsense understanding of the synthetic basis of Japanese fi lm style as a hybrid of nativist and cosmopolitan infl uences.

* * *

In a 1968 symposium address endeavoring to encapsulate the core features of Japanese aesthetics, Donald Keene commenced by expressing reservations about the viability of such an undertaking:

Almost any general statement made about Japanese aesthetics can easily be disputed and even disproved by citing well-known contrary examples. Shibui, the one term of Japanese aesthetics that seems to have found its way into the English language, evokes the understatement and refi nement typical of much Japanese artistic expression; but how should this ideal be reconciled with the fl amboyance of a performance of Kabuki or with the garish, polychromed temples at Nikkō, long considered by the Japanese themselves as a summit of beauty? It goes without saying that Japanese taste did not stay frozen throughout the centuries, nor were aesthetic preferences unaff ected by social class and education, and in making general remarks about Japanese aesthetics these cautions must be remembered. 1

Th
e caveat in place, Keene proceeds to propose four ideals—suggestion; irregularity; simplicity; and perishability—as the most typical and fundamental in Japanese aesthetic expression. While still open to contestation (are these four qualities really the most typical?) and prone to dubious extrapolations (he suggests, for example, there is a prevailing preference in Japanese aesthetics for monochrome over bright colors), Keene’s approach eff ectively, and prudently, allowed for the recognition of multiple diff erent aesthetic traditions.

For our purposes, the interesting point is that Keene, in noting separate traditions of shibui and fl amboyant stylization, accentuated the basic division that would play out within the exceptionalist approach to Japanese fi lm studies in the work of Richie and Burch. Richie adopted a model of Japanese aesthetics predicated on the premise that, as Keene put it, “much of what is considered most typical in Japanese aesthetics stems from Zen.” In Richie’s 1961 book Japanese Movies (commissioned by the Japan Travel Bureau as part of its Tourist Library series), and in a somewhat revised and expanded, and much more prominent, edition published in 1971 as Japanese Cinema: Film Style and National Character, the issue of fl amboyant stylization does not really surface. 2 In fact, Richie went out of his way to deny that kabuki (Keene’s epitome of fl amboyant stylization) had any infl uence on Japanese fi lmmaking. Contrariwise, in his 1979 book To the Distant Observer and related essays, Burch more or less downplayed the aesthetic consequentiality of Zen Buddhism and stressed a direct genealogical link between Japanese cinema and kabuki, along with other traditional arts demonstrating overt artifi ce and 02_Miy

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triangulating japanese film style 41
heightened stylization. 3 Th
e operative binary in this dichotomy is not easy to label with
a succinct couplet. Perhaps “restraint vs. fl amboyance” will suffi ce—but in any case, one
can apprehend two quite diff erent registers of aestheticism, one involving subtlety and a quasi-mystical sense of intimacy and repose, and the other emphasizing spectacle, dynamism, and self-conscious artistry.

In the 1961 book, Richie invoked the concept of shibui explicitly, promoting it as a key aesthetic descriptor for identifying what is unique about Japanese fi lm: Th

[is] quality of the traditional, palpable in the fi lms of Ozu and Naruse, noticeable even in the ordinary haha-mono is, eventually, the creation of that faintly elegiac serenity which the Japanese himself creates with but a hanging scroll and a few fl owers, and which the Japanese motion picture likewise creates, using only the simplest of means. Th
is quality has a name. It is called shibui, the austerity which becomes elegance simply through its honesty and hence its supreme assurance. . . . Th
e elliptical quality of so many Japanese fi lms, their unwillingness to defi ne, their extreme genius for the allusive, is attributable to the shibui principle. 4

Richie found shibui in the “extreme restraint,” “elegant economy,” and refreshingly

“astringent” qualities of various pictorial, performative, and thematic elements in fi lms by Mizoguchi, Ozu, Naruse, Toyada, Kinugasa, and others. Interestingly, however, for some reason Richie omitted specifi c usage of the term “ shibui ” in the 1971 edition, although much of the relevant prose remained, and Zen-derived aesthetic qualities continued to be at the heart of his conception of Japanese fi lm style.

For Richie, Japanese cinema expressed a religious-cultural-aesthetic tradition of contemplative quietude; simplicity; closeness to nature; acceptance of life in all its irregularity and imperfection; austerity; mono no aware, and other such expressions of Japaneseness. I think it is fair to characterize this general heuristic as an outgrowth of what one might call “mainstream
nihonjinron,

” greatly indebted to prevailing
ideas about the spiritual and socio-psychological peculiarities of the Japanese mind expounded by Ruth Benedict, Daisetz T. Suzuki, Hajime Nakamura, and many others during the postwar heyday of nihonjinron punditry. 5

Arguably the most daring and innovative, if rather attenuated, critical maneuver that Richie attempted in Japanese Movies and Japanese Cinema was to align these religious-cultural-aesthetic traits with a Bazinian ethic of realism. Doing so enabled Richie to make the work doubly au courant and rich in cultural capital. In a nihonjinron vein, it purveyed specialized understanding of the cultural and aesthetic mysteries of the East, while at the same time it positioned Japanese cinema as pertinent to the reigning movement in serious fi lm criticism. For critics at Cahiers du Cinema, Movie, and other hubs of intellectual cinephilia, as Bordwell notes, “ mise-en-scène became the almost mystical precondition for cinematic art.” 6 Richie argued that Japanese fi lmmakers were already in the know, sensitized to the revelation of mise-en-scène thanks to their unique cultural inheritance.

Realism, Richie argued, was “the principal ingredient of the national fi lm style,” yielding fi lms displaying “an intimacy and a concern for detail which [makes] them unusual.”

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42 ben singer

Implying more than just verisimilitude in settings, props, and actions per se, realism in the sense that Richie had in mind involved a certain phenomenological ethos. It issued from, and fostered, a heightened sensitivity to the surface of the world, to nature, and to all the nuanced details making up the environments and activities of ordinary, quotidian existence. Conveying and enhancing an appreciation of “life as it is,” Japanese fi lms, Richie suggested, were uniquely invested in fl eshing out the milieux of human existence, or what he called “atmosphere.” Focusing on fi lms “about the everyday lives of people,” Ozu and others “accomplished . . . the formation of a national cinematic style; it was a style based upon the ability of the camera to refl ect perfectly things as they are.” Directors like Murata and Mizoguchi “excelled in the creation of atmosphere, the almost palpable feeling of reality.” Th
ose fi lmmakers, “like all the major Japanese
directors to follow them, insisted upon the physical environment, upon people in their own context, characters in their own surroundings; and that insistence has become the salient and distinguishing quality of the Japanese fi lm.” Th
is predisposition derived,

Richie maintained, from the cultural absorption of Buddhist patterns of thought, and especially from a specifi cally Japanese “oneness with nature.” In its sensitivity to naturalistic mise-en-scène, Japanese cinema “refl ects that feeling for nature, so utterly Japanese, which sees the natural world as an extension of man himself.” “Th
e Japanese regards
his surroundings as an extension of himself, and it is this attitude that creates the atmosphere of the Japanese fi lm at its best.” In a particularly unchary articulation of Japanese exceptionalism, Richie asserted that “the Japanese, having a high opinion of reality, are literally much better able to appreciate a realistic rendering of their lives.” 7

Hollywood is the foil. American fi lms, Richie griped, are essentially anti-contemplative, eclipsing sensitive realist rumination with fast-paced causal action advancing toward defi nitive closure. Infused with the Western ideology of individualism, they showcase heroes who, far from comprehending a oneness with nature, see nature as an adversary that must be conquered and controlled. Just as its characters lack the complexity and ambiguity of reality, its mise-en-scène is similarly false to life, either idealized via Hollywood glamour (not “things as they are” but “things are as they should be”) or impoverished as mere utilitarian backdrop for the action. Unlike Japanese fi lms, American fi lms discourage sustained intimate observation of reality as such. 8

As already noted, conspicuous stylization was not part of Richie’s early conception of Japanese fi lm style. Although he framed Japanese cinema as an outgrowth of traditional Japanese culture, he cordoned off traditional Japanese theatrical arts like noh, kabuki, and bunraku. A punchy 1958 essay in Film Quarterly titled “Traditional Th eater
and the Film in Japan” lures the reader in with a titular subheading, “Th e Infl uence of
the Kabuki, Noh, and Other Forms on Film Content and Style,” and then immediately delivers a startling riposte: “Well, to be brief, there isn’t any.” Th e early books reiterate
the pronouncement. 9 Richie also disparaged Japanese fi lms of the 1910s and 1920s—in which benshi exposition dominated the moviegoing experience, oyama (female imper-sonaters) were employed, and the camera was typically static, frontal, and distant—as a cinematic dark age blighted by an “early and total infl uence of the stage.” 10 Richie did not appear mindful of the contradiction (how could traditional Japanese theatrical forms 02_Miy

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triangulating japanese film style 43
have had “no infl uence” if the fi lms were burdened by a “total infl uence of the stage”?

Presumably, he meant infl uence on fi lms made in the sound era). In any case, the logic of his stance is apparent: associating cinema with intrinsically stylized, anti-mimetic art forms like kabuki and noh clearly would not have jibed with his core proposition about Japanese cinema’s deep-rooted realist sensibility.

* * *

Th

e stunning intervention executed by Burch in To the Distant Observer turned Richie’s model on its head. Japanese cinema represented not the ne plus ultra of realism, but on the contrary, the acme of anti -realism (or anti-illusionism, to be more precise). 11 Correspondingly, the problem with Hollywood was not that it was an anti-realist wasteland, tone deaf to the Bazinian-Buddhistic virtues of naturalistic mise-en-scène and atmospheric absorption, but on the contrary, that it was the headquarters of diegetic absorption at its most powerful and pernicious. And whereas Richie rejected the relevance of traditional theatrical forms, and repudiated early anti-mimetic and putatively uncinematic fi xtures like the benshi, oyama, and “theatrical” static frontality, Burch celebrated them all as major factors contributing to the stylistic derivation, aesthetic richness, and theoretical import of Japanese fi lm at its peak.

Burch drove the discussion in a direction 180 degrees opposite from the one Richie took. And yet, on a more basic level, it must be underscored that the two scholars were fellow travelers along the same exegetic avenue, both pursuing versions of Japanese exceptionalism informed by the premise that the nation’s cinema is best understood as a unique outgrowth of long-preserved, deep-rooted aspects of traditional culture and identity. Like Richie, Burch stressed “the profound uniqueness, the profound otherness ” of Japanese cinema. “It is beyond doubt,” he argued, “that Japan’s singular history, informed by a unique combination of forces and circumstances, has produced a cinema which is in essence unlike that of any other nation.” 12 Both also embraced a partisan rhetoric of opposition, prizing Japanese fi lm style as a felicitous alternative to a putatively pernicious Hollywood prototype. In a similar vein, both marveled at the prescience with which Japanese fi lms appeared to anticipate vanguard trends in European art cinema emerging in opposition to dominant narrative and stylistic norms. Th
eir encapsulations of Japanese otherness, classical Hollywood, and
counter-cinema may have been totally at odds, but their expositions were built on the same heuristic chassis.

Th
at said, the design and implementation of Burch’s argument represented an entirely diff erent order of elaboration. It was structured around the juxtaposition of three well-integrated strands of evidence and exposition: textual (i.e., observing particular fi lms and directorial techniques illustrating deviation from Western norms); intertextual (evincing analogous techniques in Japanese art, drama, and literature in order to demonstrate that Japanese fi lm style refl ected and carried on a deep-rooted cultural-aesthetic tradition); and contextual (proff ering historical-materialist explanations for 02_Miy

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44 ben singer
why that cultural-aesthetic tradition should have prevailed over the competing stylistic codes disseminated by Hollywood).

Th
e sound-bite version of Burch’s argument is familiar: prewar Japanese cinema “kept alive . . . systems of representation and an aesthetics which had remained remarkably unifi ed and remarkably unchanged for over a thousand years.” 13 Until directors capitulated to the dominant Western model during postwar reconstruction, Japanese fi lms instantiated and perpetuated the same “presentational” aesthetic that for centuries had been characteristic of traditional Japanese artistic practices in general. Th
e culture’s fundamental conception of artistry emphasized overt stylization, frank artifi ce, medium-awareness, and “inscription of the signifying process in the

‘text,’ ” in contrast to the essentially Western “representational” mode that aimed to eff ace the process of signifi cation and achieve mimetic transparency. Burch ventured that the unique nature of the Japanese language—distinct by virtue of the coexistence of both ideographic and phonetic writing systems and four diff erent scripts (kanji, hiragana, katakana, and romaji)—may have attuned the Japanese to the relativity and materiality of signifi cation per se and predisposed artists to “expose the work of the signifi er.” 14 Heian poetry favored polysemic constructions, homonymic wordplay, and methods of formalist patterning that accentuated “the signifi er at work.” Noh and kabuki presented highly stylized and codifi ed conventions of costume, makeup, gesture, and pose ( kata ) having little to do with natural movement or verisimilar personifi cation. Th
eir narratives and stagecraft were skeletal and abstract; performers and spectators occupied the same theatrical ambience; and musicians, chanters, and stagehands remained visible, all militating against diegetic absorption and making for a “decentered” art of disjoined attractions. Bunraku, with its four performance tracks (marionettes; manipulators; vocalizers; and musicians) similarly entailed a “radical disjunction between signifi ers.” As for the graphic arts, emakimono employed an eccentric non-naturalistic perspectival system, and ukiyo-e, while adhering to linear perspective, nevertheless vitiated illusionism through an “acknowledgement of surface” and through truncation that accentuated “the frame-line as disruptive edge.”

Traditional architectural interiors, dominated by rectilinear modules of various size and dimension created by the frames and ribbing of shoji partitions, posts and lintels, balustrades, and lattice-work, yielded fl at-looking visual fi elds resembling compositions by Mondrian. 15 In short, an amalgam of traditional Japanese arts, all tending to “focus awareness on graphic and textual surface,” formed the intertextual matrix molding Japanese fi lms of the late twenties and thirties. Once the basic traits of the Japanese aesthetic congealed, “almost entirely between the ninth and twelft h centuries,” they carried forward as a steady and unbroken continuum, like a chain or “frozen stream,” across the centuries. 16 Japanese cinema was but the latest iteration.

Lest the millennial scope of this claim be dismissed as simply too much of a stretch, Burch marshaled a wide array of historical rationales for the longevity and coherence of the Japanese aesthetic tradition. In most rudimentary terms, the tradition persisted across centuries because of the momentum of cultural inertia—that is, owing to a historically distinctive absence of countervailing forces attributable to the exceptional social 02_Miy

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integration and insularity of Japanese society. Th
ree hundred years of seclusion and sta-
bility during the Tokugawa Shogunate; freedom from colonial subjugation; the absence of massive revolutionary disruption; and the putatively gradual and controlled social transition during the Meiji Restoration all fostered an exceptional “uniformity of habits, beliefs, and tastes among all classes.” 17 Venturing socio-psychological rationales, Burch also pointed to the culture’s tendency to “keep things” (a retentiveness for which Burch hypothesized a geographical explanation) and to the relative insignifi cance of individual originality and novelty as preconditions for artistic accomplishment. 18 Modern institutional and political factors also helped buff er Japanese artists and audiences against the spread of Western norms. Th
e Japanese fi lm industry’s vertical integration and putative
technical self-suffi
ciency staved off foreign control; while the reactionary political and social climate engendered by the militarist regime during the Fift een Years War promoted indigenous artistic principles and forms. 19

Ultimately, this juggernaut of intertextual antecedents and contextual factors could only serve as supporting evidence. Burch had to put fl esh on the bones by elucidating cinematic manifestations or analogues of aesthetic traditionalism. He cast a wide net, hauling in anything that could be identifi ed as an instance of presentationalism, conven-tionalized artifi ce, eschewal of immersive illusionism, or eccentric stylization eff ecting some sort of rejection or transmutation of classical Western codes. As for a coherent narrative of stylistic development, Burch never really summarized one in a nutshell, but the reader discerns a scenario involving two main phases before the occupation and supposed total contamination by Hollywood: A period spanning the 1910s and 1920s in which a “primitive” tableau style lingered well beyond its disappearance in the West; and then a period of creative effl
orescence, evident in the work of Mizoguchi, Ozu, Ishida,

Naruse, Shimizu, Yamanaka, and many unsung others, beginning in the early 1930s and fl ourishing for most of the decade, perhaps even reverberating into the 1940s (in a somewhat diff erent mode of stylistic austerity) up until surrender to the Allied powers.

In Japan, Burch suggested, the classical system never really took root, and the tableau-based primitive “system was to remain dominant through the 1920s, and important traces of it were to subsist until at least the end of the Second World War.” 20 Whereas Richie (like virtually all period critics, as Aaron Gerow’s research has shown) regarded the lag behind Hollywood as a developmental delay, a sign of backwardness, Burch proclaimed that, on the contrary, Japanese fi lmmakers did not neglect Western codes out of ignorance or ineptitude. 21 Th
ey were “perfectly familiar with the development of editing
in the fi lms of the West,” but on the whole they “were simply not interested in making use of it.” 22 Hollywood decoupage also failed to take root, Burch claimed (in passages conspicuously bereft of documentary substantiation) because moviegoers “overwhelmingly preferred” the primitive style, since it matched their culturally ingrained predisposition toward aesthetic non-transparency. 23 Th
e lag was also partly attributable,

Burch conceded, to the fact that Japanese directors were not impelled to deploy Western decoupage, since they could rely on benshi, rather than the fi lm itself, to convey basic spatio-temporal and narrative information. But for Burch, the extended presence of the 02_Miy

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benshi did not explain away the persistence of the primitive mode; on the contrary, it further proved that Japanese audiences preferred the presentational aesthetic.

If audiences and fi lmmakers were content, then what drove the burst of stylistic innovation in the early 1930s, assuming there was indeed such a qualitative shift at that time? 24 Burch’s answer fl uctuated in emphasis, vacillating among nativist and international-interactionist explanations. With respect to the former, Burch off ered a rather imprecise organic rationale suggesting that the creative ferment of the 1930s emerged naturally, in due course, out of the long cultural tradition from which it descended. More proximately within that tradition, the primitive phase that immediately preceded it provided fertile ground that made the new phase possible. Burch asserted:

It was [a] stubborn refusal to “grow up” [that] provided the conditions for the remarkable preservation through the 1920s of several of the basic elements of the

“primitive” attitude, which ultimately made possible the remarkable developments of the 1930s. . . . I do not consider the [pre-1930] period as a desert at all, but rather as a time of incubation. . . . Th
e supreme achievements . . . [of] the nineteen thirties
were to a large extent the direct consequence of this period of “conservational”

incubation. . . . [Th
e] “primitivism” of the twenties and before may be seen to have
served as an incubator for a specifi cally Japanese mode of representation that burgeoned forth in so many fi lms of the thirties. 25

With this organic metaphor of incubation, Burch connoted that the 1930s phenomenon was like an effl
orescence of native fl ora that grew from plant embryos whose ability to break through and bloom depended on a bed of soil (1920s primitive-traditionalism) that had not yet been overrun by invasive weeds (Hollywood).

Th
e question remains, however: What triggered the effl
orescence just then? Th
e
notion of conservational incubation may point to a necessary precondition (that the dilatory 1920s style had protected the fi eld), but it does not explain the nature or timing of the phenomenon itself. One answer has already been mentioned: the shift refl ected the increasingly insular sociopolitical environment associated with Japan’s transition toward aggressive ultranationalism. “Japan’s ‘withdrawal into herself ’ aft er her annexation of Manchuria,” Burch contended, “was a determining factor in the maturation of a specifi cally Japanese cinema.” 26 Ostensibly, directors became more self-consciously aware of the desirability of rejecting Western infl uences and accentuating markers of cultural exceptionalism.

But if that was their aim, then why not just maintain the existing “primitive” style, with its affi
nity to kabuki and requisite presentationalism? Burch sidestepped that problem, but he did augment his nativist explanations (conservational incubation and the political climate) with explanations acknowledging external forces. Th
e global industrial shift
to sound cinema (experienced considerably later in Japan than anywhere else) may have had something to do with the burgeoning of aesthetic innovation, Burch hypothesized in a vague way. In Europe, he noted, the transition had created a brief phase of creative 02_Miy

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ferment before classical conventions re-entrenched themselves. Perhaps the technical upheaval had a similar stimulatory eff ect in Japan, as well. 27

Burch’s fi nal explanation comes as something of a surprise. It underscores the decisive eff ect of contact and cross-fertilization with cinemas of the West.

Neo-traditionalism bore . . . spectacular fruit, especially when it was fertilized . . . by experience of the Western system. . . . By around 1928, a number of directors . . . acquired a credible mastery of the Western system. And it was soon aft erward that there took place the decisive encounter between the frozen Japanese tradition and a Western model of representation. . . . Th
e encounter was to produce, in Japan, a creative
revolution. . . . True, a few directors active aft er 1930 . . . immediately opted in favor of a thoroughly Western approach to fi lm “language.” . . . Others, however—oft en the same men who had precociously introduced the Western approach into Japan (Ozu, Shimizu, Naruse, Mizoguchi)—began to take increasingly crucial liberties with the Western norms. And these would ultimately come to constitute at once a carry-over and a renewal of Japanese “primitivism” rather than a mere stylistic variant on the Western system. 28

At fi rst glance, this causal narrative strikes one as curiously out of synch with Burch’s overarching rhetoric about “the deep gulf that separated the cinema of Japan from that of the West.” 29 Aft er such emphatic stress on the “profound otherness ” of Japanese cinema, one does not expect the thesis that “complex fi liation with the Western mode”

played a crucial role in shaping Japanese cinema. 30

Burch immediately reins in the irony, however, by insisting that the fi liation actually served to prove his point that Japanese fi lmmakers think diff erent. Th ey may have
incorporated Western devices, but most did so in a random, superfi cial, or piecemeal way, without reading the manual, so to speak, or perhaps reading it but then deliberately disregarding the instructions. In their hands, Hollywood codes were “transformed, displaced, [and] truncated” in ways that drew attention to and “deconstructed” the processes of narration, signifi cation, and illusionism. 31 In doing so, they perpetuated the medium self-consciousness and presentationalist artifi ce at the heart of Japanese aesthetics.

* * *

David Bordwell has been the most vigorous critic of claims about the alterity of Japanese cinema. 32 His dissatisfaction with cultural generalizations about the Zen-infused nature of the Japanese character has been informed not only by anti-essentialist challenges to nihonjinron emerging from within the fi eld of Japanese studies, but also by an earlier repudiation of “historical holism” issuing from the fi eld of art history, especially in E. H. Gombrich’s critique of neo-Hegelian Geistesgeschichte (i.e., the postulate that art expresses a unifi ed cultural mentality, “the spirit of the race” or “the spirit of the age”).

“In no area of fi lm studies,” Bordwell complained in a 1979 essay, “do generalizations about national temperament circulate so blithely as in this one. We constantly encounter 02_Miy

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claims about what the Japanese are . . . and what they like.” A mild concession sets up a stinging zinger: “Although the intent—to embed cinema within society—is laudable, national types as an explanatory model went out of historical research with the bustle and the straw boater.” 33

Bordwell repeatedly has disputed the validity of boiling down Japanese fi lm style, let alone Japanese art as a whole, to a single cultural-aesthetic current or mentality encapsulated under the label “Japanese tradition.” Th
e invocation of Japanese tradition
is problematic not only because it implicitly denotes a homogeneous single entity coter-minous with the label, but also because it overlooks the degree to which it represents a social construction of more or less contemporary provenance. Far from embodying a straightforward cultural inheritance passed down over the centuries, much of what is conjured up by notions of Japanese tradition has been strategically reinvented and rede-ployed in the modern era. Customs, ideas, and motifs fostering a sense of cultural coherence and national identity oft en have been rarefi ed to serve political objectives—most pertinently, the promotion of nationalism, cultural pride, and social compliance. What’s more, artists working in traditional modes do not simply replicate traditional motifs and techniques unrefl ectively as if they were a kind of genetic inheritance. Rather, they utilize them self-consciously as ready-at-hand thematic and iconographic raw materials out of which to craft artworks calculated to have contemporary cultural salience, nostalgic appeal, foreign marketability, emotive force, or formal rightness. Artworks evoking traditional aesthetic idioms represent deliberate citations and reworkings of past forms rather than naive expressions of an essential and perennial psychic and/or aesthetic condition of Japaneseness.

Th
e corollary of Bordwell’s critique of traditionalism has been his stress on Japanese cosmopolitanism. Traditionalist discourses portraying Japan as an exotic and insular culture underestimate Japan’s intense engagement with Western culture and industry. In fi lm studies, Bordwell was decidedly ahead of the curve regarding the currently ascen-dant historical paradigm of “Nippon modern” in discussions of Japanese mass culture before the Pacifi c War. 34 Bordwell has been particularly concerned with refuting Burch’s characterization of prewar Japanese fi lm as constituting a “uniquely non-Western”

mode of narration based on “the absence of an imposed Western model.” “By 1925 at the latest,” he has argued, “the norms of staging and cutting in Japanese cinema were very close to those of mainstream Western fi lmmaking.” 35 Burch never denied that Japanese directors were generally familiar with the classical continuity system and that some (“a few”) directors adopted it wholesale, but he did claim that most directors either chose to disregard it or, in the 1930s, transfi gured it to such an extent that it could no longer aptly be called classical, nor even a classical variant. Bordwell’s refutation is directly oppositional: No, most Japanese directors did not disregard classical methods, and the innovations of the 1930s are indeed most accurately classifi ed as variants of the classical system.

Th
e disagreement stems largely from diff erences in classifi catory criteria. For Burch, any divergence from representational transparency or diegetic illusionism automatically yields a fundamental qualitative shift , a quantum switch from classical cinema to 02_Miy

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a quasi-Brechtian mode of presentational counter-cinema. For example, even though, Burch acknowledged, “it is patent that Ozu, when he developed his system . . . absorbed elements of Western editing, in particular shot-reverse-shot,” Ozu putatively short-circuited classical diegetic immersion because “at the same time, [he] began systematically to use the ‘incorrect’ eyeline match, denaturalizing that standard procedure which, in the classical system, ensured the biological and imaginary centering of the spectator-as-individual.” 36 Stymieing a sense of presence within an enveloping diegetic space, Ozu, Burch asserted, favored a “ topological ” perception of space “which we may call ‘typically Japanese.’ ” 37 Bordwell counters that the classical system is much more elastic and tolerant of idiosyncratic technical approaches and departures from transparency (as one sees, for example, in Hollywood montage sequences). Deviations from some prototypical classical norm do not automatically derail or incapacitate the classical system; it is too broad, redundant, and fl exible to be so easily scuttled. For Bordwell, the relevant criterion for classifying a director’s decoupage as classical has to do with whether the director employs some combination (among myriad diff erent possible combinations) of a dozen or so conventional decoupage techniques (which themselves typically allow varied approaches). 38 More generally, a fi lm is classical insofar as its primary aim is to relay the narrative in a more or less comprehensible way—a criterion that sets a decidedly low bar for inclusion. All but the most stagnant primitivism or most aggressive avant-garde mayhem would seem to qualify as classical by that criterion. 39

While this debate about whether the classical system is easily foiled or virtually impregnable is substantive, there does not seem to be much at stake currently, since the fl awed Althusserian-Brechtian critique of mystifi catory illusionism that motivated Burch to uphold Japanese cinema as a blueprint for radical counter-cinema has fallen by the wayside. 40 I am inclined to think that the most interesting aspect of the debate is the fact that Bordwell and Burch are basically in agreement about the idiosyncratic nature of Japanese fi lm style, and surprisingly also, for the most part, about what accounts for it.

Bordwell’s argument is not that Japanese fi lms are no diff erent from those of Hollywood.

He concurs with Burch that 1930s Japanese cinema exhibited a particular penchant for conspicuous stylization. Filmmakers were considerably more prone than Hollywood directors to incorporate “fl ashy” shots and sequences displaying unusual devices such as concealment and revelation of key fi gures; fastidious internal framing; eccentric angles; fast-motion handheld camera work; whip pans; lenticular perspectival distortions; graphic-match dissolves; poetic cutaways; animated and superimposed intertitles; idiosyncratic selective focus; rack focus; canted framing; punctuative cutting; pixilation; conspicuously patterned camera movements and montage; and so on. Figures 2.12–2.28
provide a characteristic example of a stylistic fl ourish . Ozu’s parametric systemics and Mizoguchi’s distant de-dramatization, as well as the geometric “compositionality” of both those directors, further illustrate a Japanese tendency toward a higher degree of stylistic-narrational self-consciousness than typically found in Western mainstream cinemas. Kurosawa is another touchstone. Bordwell cites him as one of the few directors to exemplify the decorative tendency throughout the stylistically more refrained 1940s. (Burch concurred, using language that echoed Bordwell’s conception of classical 02_Miy

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figures 2.12–2.28 Japanese Girls at the Harbor,
dir. Hiroshi Shimizu, 1933.

An arresting
fl ourish serving to punctuate a scene in which the protagonist discovers her best friend’s romantic treachery and shoots her dead in a church. In a series of fourteen jump cuts, the camera approaches and then withdraws from the shocking act using a metric montage of

“stepped” or “accordion” shot scales. Each image shows a diff erent shot. Th ree intertitles
reading “Dear God!” also escalate in size using jump cuts, expressively amplifying a sense of alarm.

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variance.) 41 Th
e emergence of widescreen cinema further highlighted the prominence of stylization as an earmark of the Japanese aesthetic. Bordwell describes the prototypical Japanese use of anamorphic widescreen as “tend[ing] to be more varied and fl ashy than that elsewhere in Asia, or indeed in Western countries.” 42 In the 1960s, the Japanese New Wave and adjacent genre-based pop modernism also stand out as evidence of unsurpassed stylistic vivacity.

Th
e pressing question obviously is, what explains Japanese cinema’s propensity toward pumped-up stylization? Burch’s explanation is tantamount to his core thesis: medium self-consciousness and stylization were woven into the very fabric of Japanese tradition; a symbiosis of artistic practice and popular taste perpetuated an aesthetic preference for

“a certain mode of presentation which was the central artistic ideology” of the nation. 43

In short, the stylization of Japanese cinema refl ected a cultural conception, putatively shared by artists and audiences alike, about the nature of artistry per se. Bordwell does not discuss the issue of popular taste in this regard, but he does point to traditional conceptions of artistry as a signifi cant factor. Japanese poetry, theater, music, and the visual arts all placed a premium on demonstrations of technical skill and innovative fl air in “submitting [formal] rules to fresh and virtuoso treatment.” Bordwell underscores that “decorative emphases are encouraged by many Japanese aesthetic traditions,” and assents to the conclusion that “the decorative impulse in Japanese [art] would be a plausible forerunner of this attitude toward cinema.” 44 Th
is position is basically in agree-
ment with Burch’s eff ort to trace 1930s Japanese cinema back to cultural antecedents (as Bordwell acknowledges explicitly in the fi rst iteration of the essay “A Cinema of Flourishes”). Quick on the heels of that acknowledgment, however, come several provisos reiterating the disagreements sketched above. Most important, Bordwell insists that Japanese cinema, like all Japanese arts in the post-Meiji era, must be recognized as a synthesis of traditional and Western inputs.

As for Burch, despite the thrust of his core thesis, he also embraced, if only rather furtively, a synthetic model of Japanese fi lm style, specifi cally in his discussion of 1930s cross-fertilization and “complex fi liation.” To be sure, Burch persistently minimized the extent of Hollywood’s impact on Japanese fi lmmakers and audiences, and was all too quick to invoke a conceit of qualitative conversion or metamorphosis, whereby assimilation of Western conventions invariably transformed them into something altogether diff erent, something peculiarly Japanese. Nevertheless, if one can overlook how he sought to contain the idea, it is clear that Burch did comprehend Japanese cinema as a hybrid of nativist and cosmopolitan infl uences.

Although a somewhat bland, uncontroversial-sounding compromise, the synthetic model of Japanese cinema is undoubtedly the most reasonable and commonsense formulation, especially given Japan’s distinctive cultural history of isolationism and hyper-modernization. One might sum up the dialectic along the lines of “Japanese fi lm style is what results when (contemporized) Japanese aesthetic traditions meet Hollywood norms.” However, while such a formulation seems generally apt, one must be careful not to default to an oversimplifi ed gloss that in this synthesis, Japanese fi lmmakers drew upon Hollywood to hang the prosaic backdrop of classical decoupage, 02_Miy

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while they drew upon indigenous aesthetic traditions to add moments of decorative fl air. Th
at assumption is not altogether off -target, and in fact is reinforced by Bordwell’s observation that “in accepting Hollywood norms, Japanese fi lmmakers largely relegated decorative treatments to inserted or hyperstylized moments—themselves marked as

‘Japanese’ touches.” 45 But such a gloss continues to binarize Hollywood and Japan too starkly, perpetuating the misconception that stylization is normally alien to the classical system and so must necessarily derive from the Japanese contribution to the synthesis, while also neglecting ways in which the decorative stylization may be built out of formal raw materials provided by classical decoupage (for example, as in the fl ourish illustrated from Japanese Girls at the Harbor —a crystallization of the practice of analytic editing fundamental to the classical system).

Th
at gloss also risks oversimplifying the sources of the impetus toward stylization by assuming that it derives solely from Japanese traditionalism, ignoring ways in which the competitive dynamics of Japanese modernity also motivated heightened emphasis on style. A context of competition and “one-upmanship” is basic to the artistic situation in general (in the modern era, at least), as artists vie for attention, recognition, and status through formal ingenuity and stylistic panache. Gombrich dubbed this situational logic “Vanity Fair,” positing it as the prime engine of stylistic change. 46 Over and above this base level of ego-driven competition, the Japanese situation undoubtedly added a layer of cultural competition as fi lmmakers measured their creations against those of the preeminent American fi lm industry. Japanese fi lmmakers encountering the overwhelming dominance of Hollywood could be expected to harbor a drive to surpass or outdo “the master.” Th
at drive may well have been
nourished by a broader social consciousness that, according to virtually every cultural history of modern Japan (penned by Japanese and Western scholars alike), typifi ed cultural elites throughout the Meiji era and most of the twentieth century. Commonly described as an inferiority complex vis-à-vis the West (oscillating with overcompen-satory self-assurances of superiority), that consciousness impelled an anxious drive to secure cultural self-esteem and geopolitical status by emulating and, ultimately, surpassing the Western powers. 47 Hence, the challenge for Japanese fi lmmakers was not just assimilate the Hollywood mode, but to diff erentiate themselves from it and ultimately best it. 48 Stylistic verve represented a clear “value added” feature instrumental in achiev-ing that end. While the penchant for stylization in Japanese cinema was encouraged by a long cultural tradition of aestheticism, it was also reinforced by the competitive intercultural dynamics of Japanese modernity.

* * *

At the beginning of this chapter, I suggested that it might be possible to fi nd something approaching a consensus about the nature of Japanese fi lm style. I have argued that Burch and Bordwell, for all their diff erences, both regard heightened stylization as the national cinema’s distinguishing feature, and both recognize its foundation in cultural-aesthetic precedents. But how would Richie fi t in? Aft er all, as discussed 02_Miy

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earlier, his realist paradigm appears to be incompatible with a critical stress on stylistic artifi ce. For the most part, the problem is made moot by the fact that in his later books, Richie more or less abandoned his original formulation and adopted Burch’s presentational-representational heuristic wholesale. He ultimately affi rmed that, “ ‘realism’. . . is not . . . traditionally privileged in the East,” and highlighted the “presentational ethos” as “a basic assumption governing the shape of the Japanese fi lm.” 49 Discussing the infl uence of expressionism in early Japanese cinema, Richie attributed its salience to the fact that it “meshed so satisfyingly with the Japanese assumption of presentation as a dominant mode. . . . Expressionism did not pretend to be representation, it was not ‘realistic’—it was pure presentation, and this was something the Japanese knew all about.” 50 In a discussion of manga and anime, Richie succinctly reversed his original trope regarding Japanese cinema’s attunement to “things as they are,” in contrast to Hollywood’s fancy for “things as they should be.” Manga and anime convey Japan’s

“general apathy to realism as a style” and indicate a “concern for the way things should be rather than the way they are, [which] is in itself a tradition—and not only in Japan, though perhaps, as so oft en, it is more visibly so there.” 51

All the same, Richie continued to appreciate that realism remains a salient critical category for certain directors, and in places he aimed toward a hybrid formulation allowing realism and stylization to coexist. “Th
e postwar fi lms of Ozu and Naruse,”

he wrote, “are examples of the ways in which infl uences both traditional and modern were blended and the means by which ‘realism’ retained its Japanese accent.” 52 Th is
compromise is actually something that Burch, ironically, had also attempted, although only tenuously, owing to the diffi
culties it posed in relation to his main argument.

Burch suggested that the shomin-geki genre focusing on the everyday lives of common people, while “undoubtedly informed by a Western ideology of realism,” was also in some respect distinctly Japanese in its extraordinary “quotidian banality and radical under-dramatization.” Th
e
shomin - geki of Ozu, Naruse, Shimazu, Gosho, and others oft en involved a degree of “quotidian naturalism that would have thoroughly bored the vast majority of Western audiences.” Th
eir “naturalistic intimism spurn[ed] Western
narrative models.” Burch went so far as to proclaim that “even the most run-of-the-mill shômin-geki [would] appear avant-garde in the West.” 53 Th is attempt to bring a signifi -
cant strain of Japanese realism into the exceptionalist fold remains sketchy at best. It is perhaps most interesting to the degree that it suggests that Richie’s original intuition about what made Japanese fi lms special was not entirely off the mark, aft er all, for at least some fi lms. Bordwell also has used language reminiscent of Richie’s initial emphasis, noting that 1930s Japanese cinema could be “subtle in its atmospheres . . . [and convey a]

blend of humor, melancholy, and a vivid sense of lived reality in ways that we associate with Jean Renoir or the neorealists.” 54

Th
e issue of whether or not this mode of realism frustrates the primary thesis that heightened stylization lies at the heart of Japanese fi lm style could be handled in two ways. First, one could argue that realism and stylization are not necessarily incompatible and can coexist happily within the same works, or perhaps even become inextricably 02_Miy

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interfused. Ozu would be the prime example, and, indeed, this is how he is sometimes discussed. Jonathan Rosenbaum, for example, writes:

A debate has persisted about Ozu for years: is he a realist or a formalist? What seems lamentable about this debate is that it fails to perceive that cinematic forms and social forms are not alternatives in the world of Ozu but opposite sides of the same coin, so that it should be impossible to speak about one without speaking about the other. 55

Exactly how such a fusion of realism and formalism operates in Ozu remains to be fl eshed out, however, and Ozu is such a special case that it is questionable how much one could extrapolate to Japanese fi lmmaking in general. A second approach to the issue is much more pragmatic. It is simply to underscore (as Keene did regarding the shibui /
fl amboyance opposition) that arguments about the nature of a national style can do no more than to point to tendencies, not universals. No statement about Japanese fi lm style will apply to all works. Th
e proposition that Japanese fi lms gravitate toward heightened
stylization is not invalidated by the fact that a great many fi lms do not behave that way, either because of their investment in contemplative realism of the sort Richie originally identifi ed, or, more likely, because of an utterly prosaic implementation of classical conventions.

By the same token, few if any fi lms will exhibit full-throttle stylization throughout.

As Bordwell points out, moments of stylistic fl ourish normally stand out against a backdrop of classical business-as-usual. Th
is is certainly the case with the set-piece from

Orgies of Edo with which I began this inquiry. Let me close by returning to that sequence in light of concepts I have discussed. My argument is that the sequence is emblematic of Japanese cinema’s tendency toward conspicuous stylization. In no sense, even with the fanciest of footwork, could one describe it as realist (beyond the rudimentary fact of photographic registration). Although produced in the postwar period that Burch wrote off as hopelessly contaminated by Hollywood codes, it unquestionably accords with his conception of an aesthetic of artifi ce animating Japan’s prewar cinema. Were he willing to accept the affi
nity, Burch no doubt would contextualize it as a manifesta-
tion of dyed-in-the-wool Japanese presentationalism. Th
e sequence also provides a text-
book example of a decorative fl ourish, and thus accords with Bordwell’s conception of Japanese cinema’s bent toward stylization. Bordwell, like Burch, would be amenable to seeing such stylization as an instantiation of aesthetic tendencies evident in and encouraged by other Japanese arts, but (unlike Burch) only with the proviso that the stylization did not issue forth naturally, unrefl ectively, or ineluctably from a cultural wellspring or

“frozen stream” of aesthetic expression. Rather, it involved a high degree of deliberate agency whereby the director, Ishii, drew upon elements of aesthetic tradition as a form of quotation or allusion. Most directly, the use of high-angle perspectives and strong diagonals evokes emakimono picture scrolls. More generally, the fact that the image is constituted almost entirely out of kimono fabric, a quintessential emblem of Japan’s unique aesthetic heritage, marks the sequence as a self-conscious eff ort to symbolize 02_Miy

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Japaneseness. It is a savvy and strategic work of semiotic engineering, not a natural cultural expression of an aesthetic that exists “in the blood.”

With respect to the question of whether or not the sequence conforms to classical norms, one’s answer will depend upon what classifi catory criteria one employs. Despite the fact that Orgies of Edo generally follows mainstream decoupage conventions, Burch undoubtedly would view the fi lm’s idiosyncratic moments as torpedoes sinking the whole classical battleship. Bordwell, on the other hand, sees the classical system as much more resilient and accommodating of such ornamental embellishment. As for the inclination or motivation to execute such showy artistry, I have suggested that, in addition to the overall tendency attributable to Japanese aesthetic tradition in general, the competitive logic of “Vanity Fair” pertains, both on an interpersonal level (the director seeking recognition, affi
rmation, and status as a virtuoso) and, perhaps more nebulously, on an intercultural level. It is probably too attenuated to suggest that a drive to beat Hollywood played much of a role in motivating the kimono-market set piece, but it is not too much of a stretch to argue that Ishii’s consciousness of European modernist art cinema (along with the Japanese New Wave) likely fueled a competitive impetus to create such a bra-vura experiment in visual arousal.

Finally, it is important to infl ect the question slightly and ask not what motivated such stylization (aesthetic traditions, strategic allusion, egocentric competition, etc.), but what permitted it in the fi rst place. Did Toei management allow the bonfi re of stylization to rage because it didn’t care what directors did, just as long as they delivered the requisite ero-guro sex and violence? Alternately, did the studio actively facilitate stylization—providing ample budgeting and resources for lavish, arty set pieces—as a means to disavow or compensate for its descent into smut? Or, despite the unsavory genre, did studio management continue to bank on colorful exoticism as an asset for export marketability? Th
is level of analysis, dealing with particularities of produc-
tion and exhibition rather than the broad sweep of cultural aesthetics, must be a central part of any attempt to understand the confi guration of Japanese, or any national, fi lm style.

Notes

1 . Donald Keene , “Japanese Aesthetics,” Philosophy East and West 19 , no. 3 (July 1969 ): 293–

306 , quotation on 293 .

2 . Donald Richie , Japanese Movies ( Tokyo : Japan Travel Bureau , 1961 ) ; Richie , Japanese Cinema: Film Style and National Character ( Garden City, NY : Doubleday , 1971 ) . Unless otherwise indicated, I will cite page numbers from the latter book.

3 . Noël Burch ,

To the Distant Observer: Form and Meaning in the Japanese Cinema ( Berkeley : University of California Press , 1979 ) . Citations below will abbreviate the title as TDO . Th
ree essays digest the book’s argument. Th
e third is a retrospective synopsis
written in 1987. Th
e essays sometimes provide pithier quotations. I treat them on an
equal footing with the book as articulations of Burch’s positions. Burch , “To the Distant 02_Miy

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triangulating japanese film style 57

Observer: Towards a Th
eory of Japanese Film,” October 1 (Spring 1976 ): 32–46 ; Burch ,

“Approaching Japanese Film,” in Cinema and Language , ed. Stephen Heath and Patricia Mellencamp ( Frederick, MD : University Publications of America , 1993 ), 79–95 ; Burch , “A Dissentient Cinema?” in his collections of essays In and Out of Synch: Th e Awakening of a

Cine-Dreamer ( Aldershot, UK : Scolar Press , 1991 ), 187–202 .

4 . Richie , Japanese Movies , 99 .

5 . Ruth Benedict , Th
e Chrysanthemum and the Sword: Patterns of Japanese Culture

( New York : Houghton Miffl
in , 1946 ) ; Daisetz T. Suzuki , Zen Buddhism, Selected Writings ( New York : Doubleday , 1956 ) ; Suzuki , Zen and Japanese Buddhism ( Tokyo : Japan Travel Bureau , 1958 ) [a book in the same series as Japanese Movies ]; and Suzuki , Zen and Japanese Culture ( New York : Pantheon Books , 1959 ) . Hajime Nakamura , Ways of Th inking of Eastern

Peoples ( Honolulu : University of Hawaii Press , 1964 ) . Th is book was fi rst published in 1947
in Japanese and fi rst came out in an English translation in 1960, published by the Tokyo offi
ce of UNESCO. Sections of the book had already been translated in the early 1950s under the auspices of the Rockefeller Foundation, and Nakamura digested key ideas in English-language journals that Richie likely followed, such as Monumenta Nipponica and Philosophy East and West .

6 . David Bordwell , On the History of Film Style ( Cambridge, MA : Harvard University Press , 1997 ), 78 .

7 . Quotations in this paragraph are from Richie, Japanese Cinema, except one quotation from Japanese Movies indicated below by asterisk. In order of quotation: pp. 58; 13; 20; 36; 37; 13; 37–38*; xxiv (cf. p. 14); xxiii–xxiv; xx; 22.

8 . Richie , Japanese Cinema , xxii–xxiii and 15 . Th is paragraph also draws heavily from Richie ,

“Notes for a Defi nition of the Japanese Film,” Performance 1 , no. 2 (April 1972 ): 21–30 ; reprinted as “A Defi nition of the Japanese Film” in Richie , A Lateral View: Essays on Culture and Style in Contemporary Japan ( Berkeley, CA : Stone Bridge Press , 1987 ), 170–184 , wherein a writing date of 1970 is indicated. Th
e trope polarizing things as they are vs. should be is on
pp. 170–171 of the reprint.

9 . Donald Richie and Joseph L. Anderson , “Traditional Th eater and the Film in Japan,” Film

Quarterly 12 , no. 1 (Autumn 1958 ): 2–9 , quotation on p. 2. Similar passages are in Anderson and Richie , Th
e Japanese Film: Art and Industry , expanded ed. ( Princeton, NJ : Princeton University Press , 1982 ), 327 [as well as in the original 1965 ed.] and in Richie , Japanese Cinema , xxi and 7 .

10 . Richie , Japanese Cinema , 7 .

11 . Th
e distinction underlines the fact that a given mise-en-scène, for example in a fantasy fi lm, might be illusionistic without necessarily being realistic. Diegetic immersion, whether or not realistic, was Burch’s target of attack. He touches on the distinction in TDO, 19.

12 . Burch , “Approaching,” 80 , and TDO, 11.

13 . Burch , “Dissentient,” 188 . Th
ere are a number of helpful synopses of Burch’s book in the
literature. See, for example, Bordwell , On the History of Film Style , 108–111 ; and Abé Mark Nornes , “Notes for NÖel Burch’s To the Distant Observer, ” http://pears.lib.ohio-state.edu/

Markus/1995/Burch.notes.html .

14 . Th
is hypothesis, unsatisfyingly abstruse and sketchy in Burch’s articulation, is the focus of chapter 2 of TDO .

15 . On poetry, see Burch, TDO chap. 3, pp. 42–54 and p. 72; on dramatic arts, chap. 6, pp. 67–74; on graphic arts, p. 71, pp. 91–92, and p. 99; on architecture, chap. 18.

16 . Burch, TDO, 72, 117, and 25.

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17 . Ibid., 25–26; Burch, “Approaching,” 84; Burch, “Dissentient,” 188; Burch, TDO, 126; ibid., 26–27 and 29.

18 . On colonialism, insularity, etc., see Burch, TDO, chap. 1; Burch, “Approaching,” 81; Burch,

“Dissentient,” 188. On cultural fi xity and unconcern for originality, Burch, TDO, 31–33 and 53, and “Approaching,” 89.

19 . Burch, “Approaching,” 81–82; TDO, 27–28, and Dissentient, 198–199.

20 . Burch, “Dissentient,” 189; cf. TDO, 76.

21 . Richie, Japanese Cinema, 5–7. Aaron Gerow , Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925

( Berkeley : University of California

Press , 2010 ) .

22 . Burch, “Approaching,” 87; cf. TDO, 81.

23 . Burch, TDO, 96; cf. “Dissentient,” 191.

24 . It is diffi
cult to know for sure how signifi cant a shift actually occurred. Due to the tragically small number of surviving fi lms, Burch had precious little fi lmic evidence with which to make generalizations about fi lm style in the 1920s—only about fi ft een fi lms (plus sundry fragments) from that period, several of which represented counter-exemplary experiments in Western decoupage. Burch, TDO, appendix 2.

25 . Ibid., 76 (to fi rst ellipses); Burch, “Approaching,” 85–86, and (for last sentence) 89.

26 . Burch, TDO, 262; see also 143–144.

27 . Ibid., 147.

28 . Burch, “Dissentient,” 193–195. I have rearranged the text: the fi rst sentence appears on p. 195; cf. “Approaching,” 91.

29 . Burch, TDO, 148.

30 . Burch, “Approaching,” 91.

31 . Burch, TDO, 90.

32 . My discussion of Bordwell’s critique draws primarily from two important essays: David Bordwell , “A Cinema of Flourishes: Decorative Style in 1920s and 1930s Japanese Film,”

in Poetics of Cinema , 375–393—a slightly revised version of an essay originally published (with the subtitle, “Japanese Decorative Classicism in the Prewar Era”) in Arthur Nolletti Jr. and David Desser, eds., Reframing Japanese Cinema: Authorship—Genre—History (Bloomington: Indiana University Press, 1992 ), 328–346; and Bordwell, “Visual Style in Japanese Cinema,” in Poetics of Cinema , 337–475—a revised and expanded version of an essay originally published in Film History 7, no. 1 (Spring 1995): 5–31 .

33 . David Bordwell , “Our Dream Cinema: Western Historiography and the Japanese Film,”

Film Reader 4 ( 1979 ): 45–62 , quotations on 58.

34 . Gerow, Visions of Japanese Modernity ; Mitsuyo Wada-Marciano , Nippon Modern: Japanese Cinema of the 1920s and 1930s ( Honolulu : University of Hawaii Press , 2008 ) ; Catherine Russell , Th
e Cinema of Naruse Mikio: Women and Japanese Modernity ( Durham, NC : Duke University Press , 2008 ) ; Miriam Silverberg , Erotic Grotesque Nonsense: Th e Mass Culture of

Japanese Modern Times ( Berkeley : University of California Press , 2006 ) ; Isolde Standish , A New History of Japanese Cinema: A Century of Narrative Film ( New York : Continuum , 2006 ) , chap. titled “Refl ections”; Hideaki Fujiki , Making Personas: Transnational Film Stardom in Modern Japan ( Cambridge, MA : Harvard University Asia Center , 2012 ) .

35 . Burch quotations from “Approaching,” 82; Bordwell, “Visual Style,” 339.

36 . Burch, “Dissentient,” 195.

37 . Burch, “Approaching,” 93.

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triangulating japanese film style 59

38 . Analytic editing to guide attention; establishing shots to clarify spatial positions and interrelationships; 180-degree rule to maintain consistent screen directions from shot to shot; eyeline matching to reinforce spatial coherence; shot-reverse-shot structures of various sorts (straight, over-the-shoulder, or point-of-view) to maximize concentration in dialogue sequences and “envelope” the spectator within narrative space; avoidance of jarring jump cuts by adequately diff erentiating perspectival angles and shot scales from shot to shot; spatio-temporal matching of action from one shot to the next in order to maximize fl uidity and render cuts less obtrusive; contiguity matching of screen directions from shot to shot when a fi gure moves from one locale to another; various other conventions to facilitate easy perception of fi gures and actions, such as ample lighting; minimization of occlusion or fi gural overlapping; centered compositions; forward-facing positioning of fi gures, and so on.

39 . Th
is broader sense is intimated in Bordwell, “Flourishes,” 380.

40 . Bordwell provides a pithy encapsulation of the theoretical fl aw that led to its demise.

“Burch’s couplet ‘full sign’ (= realism, transparency, ideological mystifi cation) / ‘empty sign’ (= transgression, critique, ideological subversion) is questionable, committed as it is to a static, acontextual notion of meaning. . . . It underwrites a criticism that mutely points at how the empty sign, with monotonous regularity, sends this or that ideologically complicit code crashing to earth.” Bordwell , Ozu and the Poetics of Cinema ( Princeton, NJ, and London : Princeton University Press and British Film Institute , 1988 ), 139 .

41 . Burch stated, “Within the framework of the ‘classical language,’ [Kurosawa] developed a system which was extraordinarily Japanese in its ‘artifi ciality,’ in the way in which it took on board, unabashed, a certain stylistic visibility. ” Burch, “Dissentient,” 200. One is surprised how well this description, especially the fi rst clause, sits with Bordwell’s characterization of Japanese cinema as a classical variant. Burch does not explain why Kurosawa should be subsumed within the classical system but not pre-war Ozu and others, beyond the dubious assertion that everything changed as a result of the occupation and the postwar cultural dynamics of Japanese acquiescence and American imperialism.

42 . David Bordwell , “Another Shaw Production: Anamorphic Adventures in Hong Kong,” in Widescreen Worldwide , ed. John Belton , Sheldon Hall , and Steve Neale ( John Libbey , 2010 ), 198–224 , quotation on 205 .

43 . Burch, TDO, 77.

44 . Bordwell, “Flourishes,” 389–390.

45 . Ibid., 390.

46 . E. H. Gombrich , “Th
e Logic of Vanity Fair: Alternatives to Historicism in the Study of Fashions, Style, and Taste,” in Th
e Logic of Karl Popper , vol. 2, ed. Paul Schilpp ( La Salle, IL : Open Court , 1974 ), 925–957 ; reprinted in Gombrich , Ideals and Idols: Essays on Value in History and Art ( Oxford : Phaidon , 1979 ), 60–92 .

47 . Th
is theme is so pervasive in scholarship on Japan that citing particular examples would be arbitrary. An example from the domain of fi lm studies serves as a representative instance.

“When Japan opened its doors to the outside world, breaking the shackles of isolation in the mid-nineteenth century, it was shocked to fi nd that most of Asia had been colonized by the West and Japan lagged far behind in terms of scientifi c achievement. Th is gave birth to a
deep sense of inferiority.” Tadao Sato, “Akira Kurosawa: Tradition in a Time of Transition,”

in Asian Film Journeys: Selections from Cinemaya, ed. Latika Padgaonkar and Rashmi Doraiswamy (New Delhi: Wisdom Tree, 2010), 242.

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60 ben singer

48 . Cf. Bordwell, “Visual Style,” 355. Th
e rebuilding and modernization of the Japanese industry
following the 1923 Kanto earthquake “posed a problem: How to avoid becoming simply a copy of the West? How to infuse a modern cinema with a sense of Japaneseness?”

49 . Donald Richie , A Hundred Years of Japanese Film , rev. ed. ( Tokyo : Kodansha International , 2005 ), 11–12 .

50 . Ibid, 84.

51 . Ibid, 258.

52 . Ibid, 119.

53 . Burch, TDO, 258, and “Dissentient,” 196 and 199.

54 . Bordwell, “Visual Style” 338.

55 . Jonathan Rosenbaum , “Is Ozu Slow?” in Essential Cinema: On the Necessity of Film Canons ( Baltimore : Johns Hopkins University Press ), 146 .

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chapter 3
c ri t i c a l
re c e p t i o n : h i s to ri c a l
c o n c e p t i o n s o f ja pa n e se
f i l m c ri t i c i sm
aaron gerow

Criticism as Reception

Japanese fi lm criticism has sometimes provided an important opportunity for foreign scholars of Japanese cinema. 1 Worried that their own readings of a work may impose an external perspective on a fi lm, or miss signs that Japanese spectators would easily catch, they have occasionally cited Japanese critics, ranging from Sato Tadao to Hasumi Shigehiko, to bolster their perceptions or provide a Japanese perspective. Especially as fi lm studies has increasingly focused on reception, particularly the processes by which audiences do not just receive but actively create meaning as they watch a fi lm, criticism can provide one of the few written accounts for how some Japanese spectators understood a historical text. Film critics themselves have indeed sometimes off ered themselves as the exemplary instance of fi lm reception, as if their reaction to a work is the standard one. Claims equating critical evaluation to reception, however, have oft en been made without understanding either the history of Japanese fi lm criticism or conceptualizations of its relationships to spectatorship. How does the critic compare to other viewers, or criticism to other forms of reception? Is the critical mode in fact a model for other forms of reception? And have these relationships changed over time?

Japan has enjoyed a long and vibrant history of fi lm criticism, one so rich Japanese critics themselves could proclaim their work as some of the best fi lm criticism in the world. 2 Yet in contrast to this proliferation of writing, there has been little written about the history or theory of this critical tradition. 3 Th
is, unfortunately, refl ects the lack of

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62 aaron gerow
theorization in criticism itself, 4 as well as the absence of critical self-examination by students and scholars who use fi lm criticism. An understanding of the historical trends in fi lm criticism and how critics have conceived their own roles not only can help us frame the conceptual basis for the evaluations critics have off ered but also can off er a window onto how spectatorship and fi lm production have been framed and debated within Japan. Th
rough this, criticism can tell us about cinematic reception not just by off ering examples of what individuals thought of a fi lm but also by showing us a history of expectations about how viewers should react to a fi lm—what they can or cannot do when viewing—as well as of the ideologies involved in such assumptions about cinema and spectatorship, all of which are also part of the reception of any movie. Th e ultimately
ambivalent place of fi lm criticism in the motion picture industry can also reveal its complex role mediating studio and spectator. Th
at these histories, as I will show, are fraught
with confl icts and contradictions regarding both criticism and reception can tell us much about cinematic culture in Japan as well as, perhaps, the problems fi lm criticism has been encountering entering the twenty-fi rst century. In this article I will review this history, less by off ering a comprehensive chronology of important names, trends, and magazines than by outlining the conceptual issues that have been central to criticism in Japan over time.

The Pure Film Movement and the

Impressionist Paradigm

Many accounts of Japanese fi lm criticism tie its commencement with the beginnings of Japanese cinema in the reforms of the 1910s and 1920s, loosely called the Pure Film Movement. Given that some of the reformers began as critics before becoming fi lmmakers themselves, one can see here the fi rst of many occasions in Japanese fi lm history where writing on cinema intimately intersected with fi lmmaking. Arguments about what cinema should be, which were applied to criticisms of individual fi lms, would eventually be manifested in fi lm practice. Th
e connection between fi lm reform and
criticism also existed on the conceptual level. Togawa Naoki, himself a prominent critic from the 1930s, could begin his historical survey of Japanese criticism with Yoshiyama Kyokko, whom Iwamoto Kenji terms Japan’s “fi rst professional fi lm journalist,” 5 but Togawa declares that “there is no record of him [Yoshiyama] writing fi lm criticism.” 6

Yoshiyama penned fi lm introductions for magazines such as Kabuki and newspapers like Miyako shinbun around 1910, but Togawa considered these mere journalistic accounts, ones insuffi
ciently aware of the essence of fi lm. Kaeriyama Norimasa, who
began submitting criticism to Katsudo shashinkai (Moving Picture World) in the early 1910s, becomes the “pioneer of Japanese fi lm critics” to Togawa because “he contributed to the spread of fi lm knowledge” by “introducing and critiquing fi lms on the basis of thorough readings of foreign sources and clear knowledge of the scientifi c conditions of 03_Miy

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critical reception 63
cinema.” 7 Film criticism then begins in this narrative, not just with a critical perspective but also with a knowledge of fi lm. Th
is defi nition underlines the long-standing, yet not
always acknowledged, links between fi lm criticism and fi lm theory.

Th
e question is how this conception of cinema—this theory—is formulated in Japan.

Writing under one of his pseudonyms, Kaeriyama defi ned “a good fi lm” as “the value when looked at from the pure standpoint of the moving pictures.” 8 Th e pillar of the
new criticism was to judge a fi lm as a fi lm and emphasize whatever cinematic modes of signifi cation were used to transmit that narrative. Th
is was the critical position of the

Pure Film Movement, the eff ort by young critics in the 1910s and early 1920s to reform Japanese cinema by eliminating what were seen as its noncinematic elements. Perhaps thinking of the kabuki-infl uenced Yoshiyama, Tachibana Takahiro, who was both a critic and a censorship offi
cial, urged critics “to cut all relationships with the stage and
see photoplays as photoplays.” 9 Th
is opposition between cinema and theater informed
the Pure Film Movement’s call for reforming Japanese cinema. Th
ey urged the elimina-
tion of onnagata (male actors specializing in female roles), the introduction of analytical editing, and the restriction of the benshi. Asserting the rights of fi lm critics necessitated usurping the benshi not only in order to present criticism as the rightful authority to speak about cinema but also to prevent the text from changing each time it was shown, which could happen depending on the skill of the benshi. Criticism demanded a text, universal and unchanging, that critics could lay judgment on. To many who envisioned fi lm criticism as an engine of change, the problem of who made the fi lm was central.

Th
e space of production, not exhibition, should defi ne the text, and thus criticism foregrounded an authorial subjectivity, one fi rst centered in the screenplay, that would be responsible for the fi lm. 10 A version of auteurism was thus prevalent in fi lm criticism from its fi rst decades. One goal of criticism was then to change not the text but those who made it. “Th
e function of fi lm criticism,” said one critic, “lies in both judging the value of produced fi lms as well as in correcting and aiding fi lmmakers, off ering the driving force for reconstruction.” 11

In this sense, criticism here was more about fi lm production than about reception, aiming to alter the future course of fi lmmaking rather than how spectators constructed the given text. Film viewing was certainly important to the young fi lm reformers: theirs, in a sense, was a movement of amateur spectators who started their own magazines such as Kinema Record and Kinema junpo (Movie Times) in the 1910s, the latter of which continues to this day as Japan’s most important fi lm magazine. One crucial aspect of the history of fi lm criticism in Japan are the coterie magazines ( dojinshi ) and the amateur fi lm review sections in major magazines that off ered a training ground and an entry point for budding critics well into the 1980s, as well as lending a democratic air to Japanese fi lm culture. Yet the writings of pioneering fi lm critics were not meant to change the existing, completed fi lms themselves; the text produced by an author was sacrosanct. Th
e potential for fi lms to be altered in reception was instead part of the problem. Rather than championing the powers of spectatorship, they endeavored to regulate it through criticism. Kinema junpo declared that one of the “most important missions” of fi lm critics was to “explain the impressions given to them by the fi lm and 03_Miy

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64 aaron gerow
prompt self-examination on the part of all those involved in that fi lm: the producers, exhibitors, and spectators.” 12 Critics were also spectators, but, as Tachibana Takahiro asserted, they were “people who lead; they cannot be led.” 13 Th
eir mode of viewing was
by defi nition elevated and their writing pedagogical. Kinema junpo declared that one of the primary tasks of fi lm critics was to direct modes of viewing: “Th ey should improve
their own position and teach audiences approaching the fi lm for the fi rst time what to look at.” 14 Th
e fi rst critics thus took an antagonistic stance toward the industry, attack-ing its vulgar practices on the behalf of cinema and its proper spectators. One saw few fi gures like the American pioneer critic Frank E. Woods, who praised the cinema in part out of self-interest, hoping to sell his own scripts to the industry. 15 Yet the young reformers still conceived of themselves as engaged with the industry, as both Kinema Record and Kinema junpo termed themselves trade journals. Th eir stance was pedagogical, however, standing above both producers and spectators and teaching them how to properly work with cinema. When Kaeriyama went on to direct fi lms, or the critic Midorigawa Harunosuke joined a studio and became Noda Kogo, Ozu Yasujiro’s primary scriptwriter, it was less to join forces with those they had been ingratiating than to ostensibly put into practice cinematic ideas that transcended the economic.

Th
is elevated stance set the pattern for what would be the dominant form of fi lm criticism in twentieth-century Japan: impressionist criticism. Narrating the impressions received during viewing became the centerpiece for evaluating the quality of a fi lm. Th e
experience was individual: as the poet and fi lm critic Kitagawa Fuyuhiko wrote in the 1940s, “Film criticism must be a self-confession born of the confrontation with cinema.” 16 Despite its democratic origins, the assumption of impressionist criticism was always that the critic’s impressions were superior to those of the average viewer because they were more attuned and knowledgeable about cinema; it was such a hierarchy of culture ( kyoyo ), one authorized by a universal cinematic standard, that presumably prevented criticism from descending into mere relativism.

Th
ree issues intersect here with the history of impressionist fi lm criticism. Th e fi rst
is that this hierarchy of sensibility oft en overlapped with the class dynamics endemic to the Pure Film Movement. As I have argued elsewhere, fi lm reform in the 1910s and 1920s was not simply an eff ort to render Japanese fi lm more cinematic; it was also a cultural politics deeply concerned with the rise of the urban masses, one that sought out novel modes of cinema in order to control the social production of meaning and shape new forms of subjectivity in line with the creation of the modern nation. 17 Not only was fi lm criticism aligned with the eff ort to corral the potentially chaotic production of meaning in reception, but it also embodied new subjectivities wherein modern discernment ruled over crass pleasure, an order Hatano Tetsuro has called in his historical analysis of Japanese fi lm criticism “the aristocracy of sensibility.” 18 Impressionist critics long maintained a sense of their elite status, oft en looking down on popular modes of fi lm criticism such as newspaper fi lm reviews (which came to prominence from the late 1920s) and establishing a hierarchical distinction between professional fi lm criticism and outsider fi lm criticism ( kyokugai hihyo ), the latter of which could include fi lm criticism by novelists or literary critics. Th
ese distinctions were not always clear—one

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critical reception 65
of the great critics from the 1930s on, Tsumura Hideo was initially the reviewer for the Asahi newspaper—but in general by the postwar, “specialist critics” were the select few in the “eiga rondan” (the fi lm critical equivalent of literature’s bundan coterie) centered on Kinema junpo , and they made their superiority known by criticizing the cinematic ignorance of “outsider” critics.

Th
is elite status in part derived from the reformist critic’s special relationship to the foreign. Kinema Record ’s Shigeno Yukiyoshi rejected Yoshiyama Kyokko’s claim that Japanese fi lms should be evaluated separately as Japanese fi lms:

Judging “Japanese pictures as Japanese pictures,” as Yoshiyama urges, may be appropriate for discussing drama, but when speaking of moving pictures, only comparing them to good foreign works is profi table. 19

Th
ere are several reasons pure fi lm reformers like Shigeno could not allow for a separate standard of criticism. It could, for instance, allow for the existence of Japanese fi lms that embodied the cultural and class values that disturbed reformers. Film reform, bolstered by critical standards of good and bad, was a winner-take-all engagement. More importantly, there was no conception of a Japanese diff erence to cinema; cinema was universal, but as the quote shows, the benchmark resided in the foreign. Criticism was dependent upon European and American standards, a fact that underlines how much cinema itself was defi ned positively from the 1910s on as a product of the West.

Th
is placed the impressionist critic in a complex position. On the one hand, the “aristocracy of sensibility” was bolstered by its association with a dominant global power, at least culturally. If Japanese fi lms were in fact to be judged by Western standards, the critic in eff ect assumed the eye, if not the sensibility, of the supposedly culturally advanced foreigner. 20 Th
is is one reason the majority of Japanese fi lm critics praised foreign fi lms over the domestic fare up until at least the 1950s, and why some of the more famous critics in the popular press or on television, such as Yodogawa Nagaharu (who edited Eiga no tomo , the major foreign fi lm magazine), Futaba Juzaburo, or Ogi Masahiro, rarely wrote about Japanese movies. Th
ere was an inherent problem in the Japanese critic play-
ing the foreign spectator, however. Th
e West defi ned its own centrality and superiority, if
not its modernity, through marginalizing the non-West. Even someone as sympathetic to Japanese cinema as Noël Burch, in one of his more orientalist moments, denied the possibility of theory in Japan, asserting that “the very notion of theory is alien to Japan; it is considered a property of Europe and the West,” in a move that, while intended as a critique of Eurocentrism, ironically reasserted the dominance of Western theorists over those from the non-West. 21

Unable to completely assume the Western gaze, some Japanese perhaps used criticism as an imperfect response to this dominance. It was a practice less defi ned by theory and thus freer of monopolization by the West; talking about individual fi lms, it did not assert as much command of the universal “capacity” of fi lm, which the West always seemed to claim. When Kitagawa Fuyuhiko celebrated in the early 1950s the world-class level of Japanese fi lm criticism, he interestingly did so by relating that to “Japan’s cultural 03_Miy

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66 aaron gerow
position in the world.” His declared reasoning was that, unlike the biased criticism found in other countries, Japan’s critics could collate the best of world criticism and off er a “fair appreciation of cinematic art.” 22 Kitagawa thus saw Japan as being able to assume through criticism what could be called a nonaligned position, one that becomes signifi -
cant against the backdrop of the Cold War’s division between East and West. 23 It seemingly could not assume that position in fi lm theory, however. Kitagawa never spells it out, but the implication is that it is because theory to him cannot be unaligned. He claims that an established, programmatic fi lm theory is necessary for good cinema practice and for a Japanese fi lm that makes the best of tradition. Yet this is not a cinema backed by a unique Japanese fi lm theory grounded in a long-standing aesthetics but rather a cinema that “draws on the particularities of traditional art from the standpoint of the modern spirit.” 24 Th
eory in Kitagawa’s worldview is this spirit on the side of the modern, standing over and above Japan in judgment, seemingly universal yet also analogous to the position of the West in the world system. Both adopting and distancing himself from theory, Kitagawa here embodies many of the contradictions of the Japanese fi lm intellectual, one who is conscious of theory’s place in the West yet feels its necessity in local practice, desiring the foreign gaze while seeking alternative forms of theory in fi lm criticism or in modes of creative practice.

Film criticism may have been to some in Japan a diff erent kind of theorizing resisting the West’s seeming monopoly over theory, but it was one that was oft en achieved, in the case of impressionist criticism, at the cost of refusing to theorize itself. When the left ist critic Iwasaki Akira attacked impressionist critics for their lack of self-introspection concerning their role during the war, Kitagawa simply declared that “in the postwar I prepared myself by establishing an unmovable self that cannot be moved by left or right. I earnestly tried to investigate humanity in the arts—a position of humanism.” 25

Th
is may have been Kitagawa’s attempt at establishing his nonaligned subjectivity (at a time when many were debating how to establish the individual subjectivity/ shutaisei needed in postwar democratic Japan), but this was an “unmovable self ” only because it refused any form of self-examination that may threaten the self as given. Hatano sees this as a fundamental problem in impressionist criticism. Th
ere, “the fi lm expe-
rience may have been the basis for uttering words, but the critical objectifi cation of that foundation was avoided.” Such criticism “did not allow for the intervention of any sort of social scientifi c logic in terms of the self ’s sensibility or intellect; it instead fi nished things off without confl ict.” 26 Th
e eff ect was to naturalize and authorize the critic’s
impressions: they were to be the reasonable result of the privileged encounter between the text and a cultured eye, not the contingent product of sociopolitical conditions.

Th
e nature of reception, as well as the politics of criticism, was never theorized. Th e
dominant form of criticism in Japan, then, essentially denied the power of reception for anyone except the elite critic. Th
eory in most cases became an absence necessary
to legitimize the impressionistic subject in terms of its authority. Th e more criticism
became a central mode of thinking about cinema, the more theory was forgotten within the history of such thinking, and criticism distanced itself from the larger question of fi lm reception.

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critical reception 67

Ideological Criticism

One could consider the long history of orthodox left ist fi lm criticism as one counter to this structuring of fi lm, critic, and theory. Beginning with the proletarian fi lm movement in the late 1920s, suff ering repression from the militarizing state from the mid-1930s, but reviving aft er the war, criticism by Marxist infl uenced critics such as Iwasaki Akira, Uryu Tadao, and Yamada Kazuo was an eff ort to question the ideological and sociopolitical underpinnings of fi lm production and criticism. While it eventually suff ered censure by New Left critics in the 1960s, at the beginning it asked some of the questions impressionist critics did not. If impressionist criticism treated the encounter with the text as an almost intimate aff air, with little to mediate the relationship between the given fi lm and critic (the social could at best only appear aft erward, as part of the associations the reviewer imagined from the text), ideological critics focused on the social conditions of that encounter. Not only could the fi lm be criticized for refl ecting bourgeois ideology or furthering capitalist interests, but the critic could also be blamed for hiding this ideology through valorizing art over all. Ideological critics consciously foregrounded theory as a means of understanding these relationships between cinema, criticism, and socioeconomic conditions, with Iwasaki in particular acting as the conceptual watchdog of the fi lm critical world for many years.

Ideological criticism was thus an eff ort to deal with one of the primary facets of fi lm: the fact that it was a commercial and mass medium. Literary criticism could avoid the problem of mass culture by focusing on junbungaku or “pure literature,” but fi lm criticism could not. Some impressionist critics attempted that through ignoring Japanese or Hollywood fi lms and specializing in European cinema. But even then, fi lm was an industry. Th
e question of economics always reared its ugly head, if only as the villain in a narrative in which the individual artist battled against the studio. Ideological criticism attempted to turn these issues on their head: cinema’s mass quality was now its political strength, its industrial nature a sign of its modernity.

Left ist critics were not always successful in conceptualizing these issues, however. In fact, ideological criticism shared more with impressionist criticism than it may have preferred. Especially in the late 1920s and early 1930s, journals were full of debates over the standards for Marxist fi lm criticism, at a time when left ist “tendency” (keiko) fi lms were in vogue. Were bourgeois fi lms completely worthless or could aspects be recuper-ated? Should criticism focus on story and content (i.e., accurate descriptions of social conditions), or was there an appropriate proletarian fi lm form? Iwasaki again oft en served as the adjudicator of these discussions, warning, for instance, of the simplistic dualism of art and industry that some left ist critics proposed in an eff ort to criticize capitalist fi lmmaking; the real challenge, he stressed, was confronting their unity. 27 But left ists still had a hard time determining what this art should be. Th e critic Ikeda Toshio
confessed in a guide to Marxist fi lm criticism written in 1930 that “we have still not seen the establishment of a clear proletarian fi lm aesthetics. As a result, it is inevitable that the proletarian standards for fi lm beauty are somewhat abstract.” 28 Montage was supposed 03_Miy

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68 aaron gerow
to be one such aesthetic, as was socialist realism, but if the former became subject to charges of formalism, the latter ironically underlined that, at least in terms of sensibility, communist critics were generally products of the Pure Film Movement tradition and its valorization of a transparent Hollywood style. Th
e main diff erence was if the “absolute
other” (to borrow Karatani Kojin’s term) of pure fi lm critics was America, for left ists it was Marxism; both were functionally foreign. 29 It was in part this aesthetic conservatism that put orthodox left ists in opposition with the New Wave and its avant-garde aesthetic politics in the 1960s.

Ironically, Marxist fi lm critics also failed to escape the hierarchies of criticism.

Ideological criticism was supposed to be transformative. To Ikeda, “Th e duty of criticism is in fact to determine the sociological value of a given fi lm. To determine that value is to correct art, making it a means of transforming human society.” 30 Yet impressionist criticism, born of a reform movement, was also transformative. Left ist criticism supposedly diff ered in its aims and class character, but it was the same in its pedagogical approach: teaching less knowledgeable spectators what fi lm should be. Th e problem is that Marxist critics were unsure of how to treat the object of its pedagogy: the masses and popular cinema. 31 In a 1933 debate, some, like Ueno Kozo, declared that if a fi lm was a commercial success, it was because it must have connected with the reality of the masses. Iwasaki argued the situation was more complex than that, since multiple historical conditions determine the popularity of cultural products. At the same time, however, he expressed little confi dence in the masses’ current ability to understand art. Present conditions, he argued, diff ered little from those of aristocratic cultures like ancient Greece, where “the masses could never posses the desire or sensibility for art.” In modern society, “the majority of them do not understand art. Or rather, they are trained not to understand art by the cultural policies of the ruling classes.” 32 In the end, Iwasaki’s discussion not only pictures the masses as helpless victims—a trope that would be repeated by the postwar left —but also conceives of art as a given object that is either understood or not. Art was an issue of “correct critical power and sensibility,” of whether the masses “could distinguish between pearls and pebbles.” 33 Unlike earlier left ist theorists such as Gonda Yasunosuke, 34 ideological critics from the 1930s on mostly did not envision lower class spectators producing culture through their reception or use of cinema, or proletarian masses fundamentally changing—not just understanding—what art is.

Ideological criticism’s eff orts to conceptualize the ideological aspects of fi lm art were thus severely hampered. Th
e left also suff ered through bouts of orthodoxy that margin-
alized such important left ist theorists as Imamura Taihei, who suff ered through blis-tering debates with Iwasaki and other communist critics over the issue of realism, just when the independent left ist fi lm movement was gathering steam in the 1950s. Like impressionist critics, left ists had a diffi
cult time relinquishing their power of under-
standing over the cinema: fi lm was mostly what they understood it to be, not what they learned from working-class viewers. It was a top-down conception of culture with the critic (the vanguard intellectual) at the top, one that mirrored the pedagogical stance of many 1950s left ist fi lms. Ideological critics were skilled at analyzing political problems 03_Miy

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critical reception 69
in dominant cinema, but like their opponents, they rarely turned their gaze upon themselves. Th
is was painfully apparent aft er the war, as Marxist writers criticized the reigning fi lm critics for their wartime actions without doing the same to themselves, despite their own collaborations. Th
e theorization of the critical subject was as absent as it was
before.

Another New Wave

Th
is system, in which two broad modes of fi lm criticism ostensibly opposed each other but at their base shared unrefl ective assumptions about cinema, criticism, and the critic, continued well into the mid-1950s, despite the suppression of the left in the 1930s, the mobilization of the fi lm world during the war, and postwar recriminations. Th e postwar
institution of fi lm criticism mirrored the fi lm world during the Golden Age of the 1950s.

Just as the major studios had established an oligarchic structure that largely squeezed out or absorbed the independents, Kinema junpo forged “a salon-like circle of fi lm critics,” in the words of Shirai Yoshio, who later edited the magazine, 35 that excluded other forms of criticism while including established left ists like Iwasaki. Dominant and alternative were not that diff erent at this stage.

It was also at this time when criticism had its closest relationship with the industry.

Th
e early era of critical yet still paternal opposition to the industry lingered on in the occasional high-cultured lambasting of popular Japanese cinema, but aft er the 1920s critics were more oft en than not employed by fi lm companies, especially in the publicity sections of those specializing in foreign fi lm. Yodogawa Nagaharu worked for United Artists and Toho; Hazumi Tsuneo and Shimizu Akira for Towa; Nanbu Keinosuke for Paramount; and Mizuno Haruo for 20th Century Fox. Mori Iwao even rose to become vice-president of Toho. Th
e institutional relation between criticism and publicity
solidifi ed in theater pamphlets and advertisements, which could underline the degree criticism was important to the fi lm world. While some of the fi rst high-class theater pamphlets in the 1910s were edited by aspiring critics who were given considerable lee-way by the theaters that published them, pamphlets aft er the 1950s increasingly originated from the distributor’s publicity arm and could feature a commentary requested of the critic by the company, one that was rarely critical. 36 As in the United States, published advertisements for more artistic fi lms could feature quotations from critics, ones either requested by the company or taken from published reviews. 37 Advertising fl yers ( chi-rashi ) could also sport quotations that were made on demand. Finally, with the spread of television, the most prominent critics became those like Yodogawa and Ogi Masahiro, who introduced fi lm broadcasts during primetime and who found a way to say something positive about even the low-budget American fi lms that sometimes were the only movies networks could aff ord. While not all critics were in eff ect bought by the industry, and even those who did work for companies could oft en remain outstanding writers, the relationship between critics and industry mirrored that between impressionist and 03_Miy

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70 aaron gerow
ideological criticism: an ostensible opposition that was oft en embedded in a larger set of institutional unities.

Several factors were central in prompting transformations in this critical system.

One, as Shinada Yukichi and others argue, is the 1955 dismissal of Shimizu Chiyota as editor of Kinema junpo , an incident that helped break up the “eiga rondan” when many writers left the magazine in protest. 38 It became easier for other fi gures to enter the scene.

Important was the work of Tsurumi Shunsuke and the Shiso no kagaku (Science of Th
ought) study group, which was infl uential in reconceiving the popular—and thus the notion of the masses—by seeking out the thought (shiso) emerging bottom-up from popular phenomena. Th
is helped reconceptualize another hierarchy, that between Japan
and the West. Th
e victory of Kurosawa Akira’s Rashomon at Venice in 1951, along with the propagandistic rejection of foreign cinema during the war, had already prompted a reconsideration of the long-standing critical privileging of foreign over Japanese fi lm.

Th
e elite status of the former would not end, but critics such as Sato Tadao, who came out of Shiso no kagaku and later became editor of Eiga hyoron (Film Criticism), moved away from a perpetual reliance on the “universal” standard of cinema and attempted to see how Japanese cinema may have emerged from more local conditions. Evidence that had been hitherto ignored in impressionist criticism’s almost myopic focus on the text was also increasingly available for the critic’s use. Th
is new mode of argumenta-
tion was accelerated by Tsurumi’s championing of “the right to misunderstand.” 39 Elitist standards of proper discernment and correct understanding were relaxed in a strategy that prompted bold new attempts to garner meaning from fi lms.

One who possibly best manifested this trend was Ogawa Toru. As editor of Eiga geijutsu (Film Art), he took advantage of the breakup of the eiga rondan to promote “outsider fi lm criticism” in the 1960s and publish the critiques of those before and behind the camera and of cultural fi gures from many fi elds, ranging from novelists and playwrights to screenwriters and cinematographers. 40 Th
e result was an eclectic mixture of percep-
tions and “misunderstandings” that, because they oft en strayed from the text, might have disappointed some looking for close analysis yet excited others desiring release from the strictures of established fi lm criticism. Ogawa’s own criticism, oft en called

“urameyomi” or “reverse reading” criticism, might seem to resonate with ideological criticism in its citation of political conditions, but his audacious exposure of various aspects “behind” the text avoided the political and hermeneutic orthodoxy of the old left . His writing was seen as fresh because it took the “reverse” view of the fi lm, boldly arguing the opposite of what was taken as the common sense interpretation.

Ogawa warned about the “will for power” endemic to criticism and attempted to counter it by emphasizing the “incompleteness” of cinema.

I do not think that the fi rst duty of critics is to judge whether a fi lm is good or bad.

I neither believe that you can fully determine a single standard of value for cinema, which is a more “incomplete art” than literature in particular, nor tolerate that kind of political or pseudoauthoritative position in criticism. 41

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critical reception 71

Cinema’s incompleteness facilitated multiple approaches to fi lm, but a political and economic society that Ogawa saw as increasingly “brainwashing” the populace made it such that criticism had to resist at the most basic psychic levels, fi ghting even criticism’s own will for power. One of the “battles” of criticism is thus to “beat back the attempts by political forces to target the subconscious of critics and authors.” 42 Using metaphors of violence, Ogawa argued that “critics must stab the hearts of their opponents through their writings” 43 and that such direct action was necessary if society was to change.

Th
is spirit of opposition to not just the institutional but also the conceptual status quo is not diffi
cult to connect to the Japanese New Wave, and it underlines how much the New Wave, if not 1960s Japanese fi lm culture in general, was defi ned by such a multiplication of perspectives and a resistance to restrictive categories. Of course the New Wave itself was initially part of a critical movement, as artists such as Oshima Nagisa, Yoshida Kiju, and Matsumoto Toshio attacked the established Japanese cinema fi rst in writing. Matsumoto in particular, in part under the infl uence of the culture critic Hanada Kiyoteru, can be seen as pursuing the project orthodox left ist fi lm thinkers had left incomplete in the prewar: conceptualizing not just what should be shown but also the aesthetics of how it should be shown (his model being a form of avant-garde documentary).44 Much of their writing focused on the issue of subjectivity ( shutai , shutaisei ), particularly the conception that postwar Japanese cinema failed not only to depict modern subjects—ones who did not just passively resign themselves to misfortune but acted in history—but also to enable creative subjects who could express themselves beyond the policy of the studio or a political party. Indebted to Jean-Paul Sartre and others, 45
their focus on establishing the self through self-negation (negating the selves given by external institutions, if not narrative itself) refl ects their consciousness of how diffi cult
the problem of the subject was.

Abé Mark Nornes has complained of the absence of theory in these debates: Th
e fact that various writers and artists did not share a common language and conceptual framework meant the shutaiseiron would inevitably splinter into many directions at once. . . . Without the substantial buttressing from an external body of theory, there was no need or pressure to engage in pointed arguments to advance a common line of thought. 46

Nornes’s argument should be qualifi ed with a recognition that the seeming lack of a conceptual framework could itself be a theoretical stance, one that stemmed from resistance to certain kinds of categorical thinking. Matsuda Masao was one radical critic, for instance, who brought up the problem of intellectualization when he pursued the relationship between criticism and the masses. He argued, “Th
e problem comes down
to whether or not, when making the non-literate consciousness ( mojinaki ishiki ) of the lower classes the object of academic thought, one can maintain, in one’s academic subjectivity, an ‘introspection’ that can correspond with the object, one that cannot be called anything other than non-literate consciousness.” 47 Th e question for not

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72 aaron gerow
a few radicals in the 1960s was how to theorize without abandoning nontheoretical thought and thus to keep theory in the everyday world. Few, however, were able to meet Matsuda’s challenge.

Th
e problem with 1960s fi lm criticism is that it rarely went that far, primarily because it seldom theorized its own subjectivity. As Hatano argues, those inspired by Tsurumi to write on popular cinema rarely conceptualized their relationship to the masses: “Th ey
possessed less the perspective of the masses than what should be called their own mass consciousness. At times, this even became the axis for critically approaching a fi lm.” 48

While Tsurumi also wrote about his own impressions, it was always as an individual distinct from the masses; the relationship with the masses was always self-conscious.

Many others, however, simply treated themselves as the representative of the masses, without theorizing their own status. One can argue that while Tsurumi’s “right to misunderstand” opened up the doors to creative and individual forms of criticism, it also served as an excuse for criticism with little responsibility to the text, the audience, or even the project of criticism. Sometimes this was due to a willful belligerence toward intellectual criticism, but there was oft en little “self-negation” in this proliferation of displays of “misunderstanding.”

At the beginning of the 1970s, writing in the “kaisetsu” for the important anthology of postwar fi lm writing, Systems of Contemporary Japanese Film Th ought (Gendai Nihon
eigaron taikei), Yamane Sadao pondered whether “there was a ‘Nouvelle Vague’ for fi lm directors, but not one for fi lm critics.” Although the New Wave directors quite forcefully put their subjectivity to the fore, “Th
ere was no logical grounding of a criticism that
could itself correspond to the assertions of the director.” Criticism paled in comparison to the authority of the fi lmmaker. Yamane blamed this on a lack of theorization of reception: “When the issue of the director and the viewer was being debated, people never expounded a theory of spectatorship, one that covered the problem of the reception of cinematic expression and the act of watching cinema. Rather, the subjectivity making the fi lm work came to so monopolize the debate that it could practically be called one-sided.” 49 Th
e subjectivities of the critic and the audience, as well as the complex relationship between them and the text, were never fully conceptualized. Th is is one reason
the culture around New Wave cinema was so auteur focused, but it also provides a key for understanding the problematic relationships between artist, movement, and reception in the politically charged 1960s and early 1970s.

Surface Criticism and a Return
to Viewing

One gets a sense, reading the introductions written by Hatano and Yamane in Systems of Contemporary Japanese Film Th
ought, that they were attempting to confront the prob-
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critical reception 73

New Wave in criticism. Th
e commentaries can seem to serve as arguments for what they
were actually pursuing at that moment in Shinema 69 (later Shinema 70 and Shinema 71 ), one of three infl uential, but short-lived critical journals that appeared at the end of the 1960s. One can discern in the founding of these magazines both a renewed detachment from the industry and a common dissatisfaction with the state of fi lm criticism, one that may be summarized by Hatano’s feeling that there was no “thought” embodied in the criticism of the time. 50 Th
e projects of these magazines were diff erent, how-
ever. Kikan fi rumu (Quarterly of Film), centered on Matsumoto Toshio and featuring avant-garde artists and new critics like Yamada Kōichi, concentrated on experimental cinema; Eiga hihyo (Film Criticism), edited by Matsuda Masao, pursued a committed radical politics that Matsuda himself willingly called “partisan criticism” ( goyo hyoron ) 51 ; and the Shinema magazines, featuring new critics such as Hasumi Shigehiko, argued for a criticism that focused on discussing fi lm as fi lm. Each were infl uential in its own way, as Kikan fi rumu stimulated the experimental fi lm movement and Eiga hihyo promoted the work of Wakamatsu Koji and Adachi Masao. But it was Shinema ’s infl uence that lasted longest, as especially Hasumi’s criticism came to dominate the fi lm critical world well into the 1990s.

Th
e focus on fi lm as fi lm can be seen as upholding “la politique des auteurs” of the 1950s Cahiers du Cinéma in France, 52 and certainly these critics’ predilection for studio directors like Howard Hawks and Makino Masahiro was a strategy to foreground cinematic technique and avoid the narrative content—which was oft en supplied by the studio—that consumed ideological criticism. It was also an attempt to correct the excess

“misunderstandings” of contemporary critics who sometimes seemed to be discours-ing about everything but the fi lm. As Yamane Sadao has stressed, Shinema was also an eff ort to see cinema from the viewer’s eye; what was outside that perspective, such as the auteur’s biography, was irrelevant. 53 In a sense this was a return to impressionist criticism, especially as embodied by such text-centered critics as Iijima Tadashi. 54 At times, Hasumi’s thematic criticism does read like a series of impressions, as he notes elements across the text seemingly unrelated to the narrative and comments how we spectators receive such moments.

Where he diff ers from impressionist criticism is in his conceptualization of the fi lm experience, one that especially stresses the diffi
culty of writing.

Words should, before anything else, not take the existence of cinema as a given, but must be released towards the path where cinema might exist, and at the moment they manage to illuminate to a certain degree the shell of that point, they must be prepared for their own death. 55

Criticism, to Hasumi, was a tragic impossibility; he even went so far as to say that

“criticism does not exist, because criticism is an experience that can only live as an incident.” 56 It only subsists in the ever-changing (revolutionary) present, as a singular

“incident/event” ( jiken ) that cannot be repeated, one that even exists before the categories of subject and object. Th
e critic, as Ryan Cook summarizes Hasumi’s radical

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74 aaron gerow
use of the Deleuzian concept of “stupidity,” “abandons subjectivity and knowledge and submits to cruel stupidity in order to encounter cinema as change and movement.” 57

Th
e problem is that the critic writing about this present cinematic event can only bring it into the past. Hasumi conceived of his criticism as a form of fi lm viewing, a special one distinct from both regular fi lm viewing and most forms of fi lm criticism, both of which focused on narrative. Narrative, however, could not be totally avoided: “Criticism is a labor that bears a fated burden: that its victory against narrative is complete only through its defeat at the hands of narrative.” 58 Th e best it can do
is perpetually battle that “movement of thought” that “robs the quality of transformation from ‘culture,’ eliminates incident, and expels movement, all the while ultimately building a fl at horizon without those moments that expose the present. In other words, it installs before thought a universal and abstract space that will never disturb

‘knowledge.’ ” 59 It was not uncommon to criticize Hasumi’s “surface criticism” ( hyoso hihyo ) as a retreat from, if not exclusion of politics in textual reading, but strictly, it was actually a diff erent politics, one that, stemming in part from a disillusionment with orthodoxies of 1960s radical politics and their claims of authority, struggled against universal abstractions, metanarratives, and other forms of categorical meaning that restricted the inherent creativity of criticism and fi lm viewing. In that sense, it shared in Ogawa’s fear of the oppression of politics and Matsuda’s search for a nontheoretical theory.

In other ways, however, “surface criticism” was a return to impressionist criticism.

While being written from the perspective of fi lm viewing, it rarely exhibited a conception of the historical spectator. Th
e viewer was oft en ideal, one who was pictured

(through Hasumi’s use of such imperatives as “must” [ nakereba naranu ]) as compelled to react to cinema in a certain fashion and seemingly not free to react otherwise. Spectators were not divided by diff erent historical circumstances, so Hasumi’s frequent use of the pronoun “we” ( wareware ) ended up creating a unitary, exclusive group privileged in its access to the ineff able qualities of cinema. If impressionist criticism formulated a hierarchy of critic over audience as a reaction to the rise of mass society, surface criticism fashioned a cinephilic hierarchy that defended the citadel cinema against the onslaught of postindustrial media capitalism. It was more astute than impressionist criticism in theorizing the fi lm experience and the moment of criticism, but it, like its predecessor, did not theorize its own historicity or its own politics. Hasumi could combat the strictures of meaning and narrative by imagining a space “freed of the control of intellectual refl ection,” 60 but that, perhaps unintentionally, bred a band of followers in the 1980s and 1990s who fetishized cinema and their own approach to it freed of the control of intellectual refl ection. Th
e exclusivity of his followers, feeding off a hierarchy of cinephilic knowledge (a history of cultured viewing), progressively rendered them as fi gures as closed off as the cinematic text they were idealizing and made them and their criticism ill prepared for a diff erent media world that, with the rise of television, video, and then the digital in a more globalized mediascape, increasingly seemed to need neither cinema nor criticism.

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critical reception 75

Conclusion

Film criticism in Japan has enjoyed a rich and varied history, featuring a pantheon of astute eyes and sharp minds who have not simply provided evaluations of what is good or bad about a myriad of fi lms but also ventured into the realms of analysis (especially in auteurist terms), political critique, fi lm theory, and even introspection on the nature of criticism. As such, it off ers a wealth of knowledge and information about the discursive context of Japanese cinema and how fi lms were received, if not also insight into how they functioned. Yet criticism has historically less refl ected fi lm reception than functioned as a site of struggle over the role of reception in fi lm culture, serving as both a force in regulating spectatorship and a vanguard in advancing new modes of viewing that evade or resist existing systems that corral meaning. Th
e problems Japanese fi lm critics have had
in conceptualizing their own relationship to reception and other forms of spectatorship actually tell us as much about fi lm culture in Japan as the actual impressions they have registered about certain fi lms or directors.

It is these diffi
culties that can in fact help us consider not just how much criticism refl ects reception but also the historical fate and role of criticism itself. Film criticism has since the 1970s progressively disappeared from public discourse in Japan. Critical magazines such as Eiga hyoron and Cahiers du cinema Japon have gone under, while new magazines such as Nihon eiga magazine , which appeared with the box offi ce boom
for Japanese fi lms in the 2000s, completely shun criticism. Th
e number of newspaper
reviews has declined while advertisements for movies quote not fi lm critics but television personalities to convince consumers what the representative reception of a fi lm is.

Th
e critics who lingered longer in the public mind were those, like Osugi or Komori Kazuko, who themselves became media “talent” ( tarento ), whose value, as Mitsuhiro Yoshimoto has argued in discussing television, lay largely in serving as the currency of television, to be recognized and exchanged, not in their inherent critical skills. 61 While fi lm criticism has not completely lost its value as publicity, its importance for the industry has clearly declined, and its own status as an industry is in danger. Th e Internet has
broadened opportunities for expressing opinions about fi lms, ones reminiscent of the explosion in coterie magazines in the 1920s, but in Japan it has not yet suffi ciently sustained forms other than user ratings and brief comments or provided an economic model to support professional critics.

Reviewing the history of fi lm criticism can help less by providing fodder for nostalgic lamentations about how good criticism used to be than by off ering clues as to how criticism has functioned (i.e., why it was necessary), how it established or lost its importance, as well as how transformations in the political economy of Japanese culture and media may have rendered criticism relevant or irrelevant to the question of reception.

Perhaps the decline in criticism stems in part from the lack of self-theorization about its cinematic and social valences and its inability to reconceive or resist its situation.

By reviewing its own history of success and failure, and rethinking its function and its 03_Miy

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76 aaron gerow
relation to moving image reception, criticism may itself be able to reassert its role as a crucial facet in how viewers critically negotiate with cinema and media.

Notes

1 . It is diffi
cult to defi ne fi lm criticism, although many have tried. For convenience, I will follow Dudley Andrew’s distinction between fi lm theory, whose goal “is to formulate a schematic notion of the capacity of fi lm,” and criticism, which is “an appreciation of the value of individual works of cinema, not a comprehension of the cinematic capability” ( Th e

Major Film Th
eories [ London : Oxford University Press , 1976 ], 5 ). Th is means I will avoid
academic fi lm studies. I will also not make a signifi cant distinction between eiga hihyo and eiga hyoron .

2 . See, for instance, Wada Norie , “ Nihon eiga ronsōshi ,” Kinema junpo 156 ( September 15 , 1956 ): 103 ; or Kitagawa Fuyuhiko , “ Nihon ni okeru eiga riron ,” Eiga hyoron 9 . 5 (May 1952 ): 32–36 .

3 . Th
e best examples are the kaisetsu of the Gendai Nihon eigaron taikei (Tojusha, 1970–1971); Iwamoto Kenji’s “ Film Criticism and the Study of Cinema in Japan ,” Iconics 1 (1987): 129–146 ; and a series of articles published in Kinema junpo between May and August 1996.

4 . For more on the problematic lack of fi lm theory in Japanese fi lm writing, see my “ Nihon/
eiga/riron ,” eds. Yomota Inuhuko et al., Nihon eiga wa ikite iru 1: Nihon eiga wa ikite iru , trans. Tsunoda Takuya ( Tokyo : Iwanami Shobo , 2010 ), 159–199 ; and my “ Introduction ,”

Review of Japanese Culture and Society 22 ( December 2010 ): 1–13 .

5 . Iwamoto , “ Film Criticism and the Study of Cinema in Japan : A Historical Survey,” 129 .

6 . Togawa Naoki , “ Nihon eiga hihyo hattatsushi 1: Dai ikki, sairento eiga jidai ,” Kinema junpo 1191 ( May 1 , 1996 ): 127 .

7 . Ibid .

8 . Mizusawa Takehiko , “ Yoi shashin to wa ikan ?” Kinema Record 50 ( October 1917 ): 31 .

9 . Tachibana Takahiro , “ Eiga hyoron no hyoron ,” Kage’e no kuni ( Tokyo : Shuhokaku , 1925 ), 114–115 .

10 . For more on the Pure Film Movement and the screenplay, see Joanne Bernardi , Writing in Light: Th
e Silent Scenario and the Japanese Pure Film Movement ( Detroit : Wayne State University Press , 2001 ).

11 . Izumi Haruki , “ Eiga hihyo no hyojun: ichi ,” Katsudo kurabu 4 . 6 (June 1921): 20–21 .

12 . “ Eiga hihyo to iu koto ,” Kinema junpo 5 ( August 21 , 1919 ): 1 .

13 . Tachibana , “ Eiga hyoron no hyoron ,” 119 .

14 . “ Eiga hihyo to iu koto ,” 1 .

15 . See Jerry Roberts , Th
e Complete History of American Film Criticism ( Santa Monica, CA : Santa Monica Press , 2010 ), 17–20.

16 . Kitagawa Fuyuhiko , “ Eiga hihyo no hihyo ,” Eiga hyoron (February 1948 ), reprinted in Gendai Nihon eigaron taikei ( Tokyo : Tojusha , 1971), 1: 242 .

17 . See Aaron Gerow , Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925 ( Berkeley : University of California Press , 2010 ).

18 . Hatano Tetsuro , “ Kaisetsu ,” eds. Ogawa Toru , et al.,

Gendai Nihon eigaron taikei

( Tokyo : Tojusha , 1971 ), 1: 577 .

19 . Shigeno Yukiyoshi , “ Nihon shashin o hyosuru koto ,” Kinema Record 14 ( August 1914 ): 2 .

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critical reception 77

20 . I have argued elsewhere that the “myth of export”—the dream of sending Japanese fi lms abroad—helped fuel reform by imagining the standards used by the Western gaze that should be imposed on domestic cinema. See my “ Narrating the Nation-ality of a Cinema: Th
e Case of Japanese Prewar Film ,” in Th
e Culture of Japanese Fascism , ed. Alan

Tansman ( Durham, NC : Duke University Press , 2009 ), 185–211 .

21 . Noël Burch ,

To the Distant Observer: Form and Meaning in the Japanese Cinema ( Berkeley : University of California Press , 1978 ), 13.

22 . Kitagawa , “ Nihon ni okeru eiga riron ,” 33 .

23 . Kitagawa, one should note, was a persistent critic of fi lm writers associated with the Japanese Communist Party.

24 . Kitagawa , “ Nihon ni okeru eiga riron ,” 36 .

25 . Kitagawa , “ Eiga hihyo no hihyo ,” 240 .

26 . Hatano , “ Kaisetsu ,” 576, 577.

27 . Iwasaki Akira , “ Niritsusei to iu koto ,” Kinema junpo 485 ( October 11 , 1933 ): 50 .

28 . Ikeda Toshio , “ Marukusu shugi eiga hihyo no kijun ,” Eiga kagaku kenkyu 6 ( October 1930 ): 239–240 .

29 . Karatani Kojin , “ Kindai Nihon no hihyo: Showa zenki 2 ,” in Kindai Nihon no hihyo 1 , ed.

Karatani Kojin ( Tokyo : Kodansha , 1997 ), 157 .

30 . Ikeda , “ Marukusu shugi eiga hihyo no kijun ,” 230 .

31 . Hatano found that even aft er the war, “the word mass ( taishuteki ) roamed through various meanings in concrete cases of criticism, varying from ‘the masses as they should be’ to the

‘the mass in numbers.’ ” Hatano , “ Kaisetsu ,” 581 .

32 . Iwasaki Akira , “ Awanai kagi ,” Kinema junpo 488 ( November 11 , 1933 ): 51 .

33 . Iwasaki Akira , “ Eiga hihyo wa dare ga suru ,” Kinema junpo 489 ( November 21 , 1933 ): 58 .

34 . Gonda in the 1910s argued that with the cinema, the masses became the true subject of entertainment through their viewing practices. See his “ Th
e Principles and Applications
of the Motion Pictures (excerpts) ,” trans. Aaron Gerow , Review of Japanese Culture and Society 22 ( December 2010 ): 24–36 .

35 . Shirai Yoshio , “ Nihon eiga hihyo hattatsushi 6: Nuveru Vagu, ATG no taito ,” Kinema junpo 1198 ( August 1 , 1996 ): 100 . Shirai was editor of the magazine in the late 1960s and early 1970s.

36 . For a brief history of the theater pamphlet, see Hidenori Okada , “ Kita, mita, kata—eiga panfuretto shoron ,” NFC Newsletter 97 ( June–July 2011 ): 7–9 .

37 . Shyon Baumann’s survey of the use of critical quotations in fi lm advertising discovered that such usage signifi cantly increased at the end of the 1960s in conjunction with the rise of art cinema: “ Marketing, Cultural Hierarchy, and the Relevance of Critics: Film in the United States, 1935–1980 ,” Poetics 30 (2002): 243–262 . My cursory survey of advertisements in the Asahi shinbun supports the view that quotations tended to be used for foreign or art fi lms in Japan, but unlike in the United States, the use of quotations from critics declined starting in the 1970s.

38 . Shinada Yukichi , “ Nihon eiga hihyo hattatsushi 5: Sengo no eiga hihyokai chokan 2 ,”

Kinema junpo 1197 ( July 15 , 1996 ): 89–90 .

39 . Tsurumi Shunsuke , Gokaisuru kenri ( Tokyo : Iwanami Shobo , 1959 ).

40 . Even today, Eiga geijutsu , which is now a quarterly, continues to publish criticism by nonprofessional critics, especially by personnel behind the camera, such as screenwriters, cinematographers, and editors.

41 . Ogawa Toru , “ Hihyo no naimen ,” Eiga hyoron 21 . 20 (October 1964 ): 22 .

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78 aaron gerow

42 . Ibid ., 26 .

43 . Ibid ., 25 .

44 . See Matsumoto Toshio, “A Th
eory of Avant-Garde Documentary,” Cinema Journal 51.4

(Summer 2012): Ibid ., 148–154 .

45 . For an analysis of the resonances between Sartre and Yoshida Kiju, see Isolde Standish , Politics, Porn and Protest ( New York : Continuum , 2011 ).

46 . Abé Mark Nornes , “ Th
e Postwar Documentary Trace ,” Positions 10 . 1 (2002): 50 .

47 . Matsuda quotes his own article in the October 5, 1968 Tosho shinbun : “ Hihyo no fuzai o megutte ,” Bara to mumeisha ( Tokyo : Haga Shoten , 1970 ), 277 .

48 . Hatano , “ Kaisetsu ,” 590.

49 . Yamane Sadao , “ Kaisetsu ,” eds. Ogawa Toru , et al.,

Gendai Nihon eigaron taikei

( Tokyo : Tojusha , 1970 ), 3: 550 .

50 . Interview with Hatano Tetsuro, April 20, 2010.

51 . Matsuda Masao , “ Hihyo no rikkyakuten wa nanika ,” Bara to mumeisha ( Tokyo : Haga Shoten , 1970 ), 188–196 .

52 . Iwamoto “ Film Criticism and the Study of Cinema in Japan ,” 141 .

53 . Interview with Yamane Sadao, April 22, 2010.

54 . “It is interesting drawing everything out of the fi lm work, so I rather do not want to know the intentions of the producer or director, or the circumstances of production.” Iijima Tadashi , “ Boku no hihyoshi ,” Eiga hyoron 15 . 6 (June 1958 ): 19 .

55 . Hasumi Shigehiko , Eiga no shinwagaku ( Tokyo : Chikuma Shobo , 1996 ), 51.

56 . Hasumi Shigehiko , “ Eiga to hihyo ,” Eiga: Yuwaku no ekurichuru ( Tokyo : Chikuma Shobo , 1990 ), 353 .

57 . Ryan Cook , “ An Impaired Eye: Hasumi Shigehiko on Cinema as Stupidity ,” Review of Japanese Culture and Society 22 ( December 2010 ): 137 .

58 . Hasumi , “ Eiga to hihyo ,” 357 .

59 . Ibid ., 358 .

60 . Hasumi Shigehiko , Kantoku Ozu Yasujiro ( Tokyo : Chikuma Shobo , 1992 ), 138.

61 . Mitsuhiro Yoshimoto , “ Image, Information, Commodity ,” in In Pursuit of Contemporary East Asian Culture , eds. Xiaobing Tang and Stephen Snyder ( Boulder, CO : Westview , 1996 ): 123–138 .

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chapter 4
c re at i n g t h e
au d i e n c e : c i n e m a as
p o p u l a r re c re at i o n
a n d s o c ia l e d u c at i o n i n
m o d e rn ja pa n
hideaki fujiki

In the 1920s, while Siegfried Kracauer was discussing movie audiences in terms of “ die Masse ” or “the masses,” Gonda Yasunosuke was engaged in a similar discussion, in terms of “ minshu ” or “the people.” Gonda was a prominent social researcher displaying a broad range of scholarship, including on industrial arts, Marxism, and European institutional practices in the media sphere, while serving as an advisor on social education for Japan’s Ministry of Education from 1920 through 1943 (with a gap from May 1923 to September 1927). Both “the masses” for Kracauer and “the people” for Gonda referred to a new class that was being generated by the growth of capitalism. Th
ey characterized this class as
made up of social subjects who worked in factories and fl ocked to such modern entertainment as revues or the cinema. Both thinkers also criticized other intellectuals of the time for not properly understanding the “social reality” of the masses or the everyday practices of the people. Kracauer felt that, despite the fact that the reality of mass audiences lay in their inclination to “pure externality,” in that they simply enjoyed a series of impressions and attractions provided by theaters, intellectuals ignored or condemned this tendency while sticking to seeking the aesthetic “truth” in “personality, inwardness, and tragedy.” 1 Similarly, for Gonda, the creation of popular culture (or the culture of the people) resided in the very process whereby they would take pleasure in appropriating the products supplied by a capitalist industry, but those whom he called “the culturalists”

did not appreciate this process and instead wrongly conceptualized popular culture as something better taught by intellectuals. 2 Despite these similarities, however, these two 04_Miy

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80 hideaki fujiki
thinkers of modernity in Germany and Japan diff er from one another on two signifi -
cant points. First, while Kracauer equated the masses going to the theaters with the automated functions of workers in a factory assembly line, Gonda characterized the people’s moviegoing as a learning process through which they unintentionally trained themselves as social subjects conforming to the current regime. Th
is leads to the second point.

Toward the late 1930s, Kracauer had gradually detected the vulnerability of the masses to totalitarianism—a realization shared by Adorno and Holkheimer. 3 However, Gonda increasingly advocated popular recreation as a vital means for educating the people as national subjects serving imperial Japan, as I shall discuss in more detail.

Gonda was not alone in linking movie audiences with the concept of the people or minshu , a fashionable term during the so-called Taisho democracy, which lasted from 1905 to 1931. 4 Bureaucrats from the Ministry of Education (including such fi gures as Norisugi Kaju, Ehata Kiju, and Nakata Shunzo) and advocates of “popular recreation”

or “ minshu goraku ron ” (they included Tachibana Takahiro, Obayashi Soshi, and Gonda himself) shared this confl ation of audiences with the people. 5 Obviously, the term is not neutral. Rather, it is historically contingent and has changed, depending on who used it and how it was used. Indeed, their “people” diff ers from the same term as used in “the people’s history” or “ minshu-shi ,” a term that experienced a boom in the academic fi eld of modern Japanese history in the 1960s and 1970s. As the historian Carol Gluck argues, what the minshu-shi historians (such as Irokawa Daikichi, Kano Masanao, and Yasumaru Yoshio) called minshu was usually farmers and peasants living in rural areas. Th
e scholars portrayed the people as the protagonists in their stories of Japanese history—countering the dominant elite-and-ruler-centered history. 6 By contrast, “the people” the bureaucrats and intellectuals of the 1920s discussed usually designated those who conspicuously aligned themselves with rising capitalism, which was fuelled by a series of wars (the Sino-Japanese War of 1894, the Russo-Japanese War of 1904, and World War I from 1914 to 1918). Th
ey were also thought of as urban residents.

Moreover, the word evoked those who took part in labor disputes, riots, and political movements and partook of such modern amusements as cinema.

Yet, both the 1920s’ and 1960s’ concepts of “the people,” as well as Kracauer’s “the masses,” share the same ground in that they are defi ned vis-à-vis dominant or elite classes. However closely the people were examined and described—and even though this research remains unquestionably valuable—they could not evade becoming an imagined concept through which observers referred to an unspecifi ed sector of an anonymous public from a third person’s vantage point. Hence, it is little more than a category used by socially privileged persons to make sense of the greater public through the lens of their historical conditions. In the 1920s, the bureaucrats and social researchers conducted fi eldwork and statistical research into the conditions of the people’s labor and leisure, but their reports cannot precisely refl ect what these conditions were. On the contrary, because such statistical data appear refl ective of the true conditions investigated, it creates the risk of eff acing the fact that “the people” is an unavoidably idealized or abstracted concept. It should also be noted that nowadays movie audiences are no longer referred to as the people or minshu , and the word itself is rarely used to refer to 04_Miy

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creating the audience 81
contemporary social subjects. Th
is succinctly indicates the extent to which “the people”

is a discursive and historical construction.

In this chapter, I will analyze the discourse surrounding, as well as the policies impacting on, social education and popular recreation as articulated by the bureaucrats and associated intellectuals of the Ministry of Education in the 1920s and aft erward. In so doing I will discuss what constituted their imagined concept of the people, in what sense they identifi ed the people with movie audiences, and what social issues this identifi cation involved within its historical context. I will examine the era stretching from the Taisho democracy until the total war regime of the 1930s and early 1940s. Th e social
education and popular recreation of the time have been examined extensively, but, as education scholars have dealt with the former and sociologists and historians with the latter, the themes have tended to be explored only separately. 7 Th is tendency thus has left
unexplored the crucial reality that the Ministry’s policy of social education positioned the people, cinema, and audiences on the intersection of education and amusement. 8

As early as the 1910s and 1920s, when the Japanese policy of social education was established and developed, it refl ected attempts to incorporate in education new types of amusements, like cinema, that had become prevalent in the social space that shaped the public’s everyday lives. It follows that the Ministry strove to organize the production and distribution of cinema so as to serve education. Bureaucrats and intellectuals regarded as immature the people who typically fl ocked to such amusement sites as movie theaters. But, at the same time, the intellectuals associated with the Ministry thought that if the people could come to appreciate educationally improved amusements or movies, this would enable them to develop willingly—not forcibly—into the ideal subjects of a harmonious society that would uphold the imperial state. It is at this junction that movie audiences came to be seen as “the people,” and this view was retained in the fi lm policy of the total war regime in the 1930s and early 1940s. Yet, we should also keep in mind that the genealogy of the social education policy in the 1920s and later years was neither simply a linear progression nor a reactionary regression, but rather it was a complex process entailing contradictory social and political relations.

As many scholars have explored, movie audiences are confi gured by their direct interaction with fi lms, screen images, movie theaters or other sites of viewing, technologies, geography, and other physical, sensory, and/or signifying conditions. But it is equally important to acknowledge that they are always being defi ned and redefi ned by a variety of discourses that relate to and negotiate with each other in intricate ways. My argument is an attempt to grasp movie audiences as a discursively constructed social category and to examine it in relation to its historical context by investigating Japan’s policy of social education in the interwar era as a case study.

Who Are the People?

Th
e Education Ministry identifi ed movie audiences via the concept of minshu or

“the people” in the 1920s. Th
e bureaucrats sought to educate them into becoming the

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82 hideaki fujiki
subjects of what they were attempting to formulate as shakai or “society.” In order to explore the issue of the audience, it is crucial to look at how the Ministry’s bureaucrats and associated intellectuals were trying to handle the concept of the people in relation to that of society.

Th
e Ministry’s policy-related conception of the people dramatically changed when a new generation of bureaucrats such as Norisugi Kaju emerged and began to use the phrase “social education” in their offi
cial documents. 9 In June 1919, when the Fourth

Department, the department in charge of education outside of schools and universities, was founded inside the Ministry’s Bureau of Normal Educational Aff airs, Norisugi, at the age of forty-one, was appointed its director. He and other bureaucrats advocated social education, diff erentiating it from the hitherto used term “education popularized for the general public” or “ tsuzoku kyoiku .” Th
e Ministry offi
cially launched education
popularized for the general public in May 1911, when they established the Board for Research into Education Popularized for the General Public. Th
e Ministry continued
to use the phrase even aft er the foundation of the Fourth Department. Th e term “social
education” gained currency in the 1920s when it replaced the term “education popularized for the general public.” Th
is is evident when we look at the Study Group for Social

Education, which Norisugi and other staff of the Department launched in October 1920
and their journal Shakai to kyoka (Society and Edifi cation), which was fi rst published in January 1921 and renamed Shakai kyoiku (Social Education) in January 1924. Th e
bureaucrats also brought out their own books on social education and popular recreations. Th
ese include Ehata’s Practical Research on Social Education (1921), Norisugi’s Th
e Practice of Social Education (1923), and Nakata’s A Study of Recreation (1923). 10

As advocated in this context, social education had two vital aspects. First, while education popularized for the general public signifi ed that the government and intellectuals would intelligibly convey and impart knowledge to the lower classes, social education meant that the people were not being prodded, but had to voluntarily involve themselves in learning, or more precisely that the government and intellectuals should lead them to feel as if they had voluntarily taken up learning. In the second place, education popularized for the general public simply designated the diff usion of morality and knowledge conforming to the Constitution of the Empire of Japan (1889) and the Imperial Rescript on Education (1890); however, with social education the new generation of bureaucrats set as their ultimate goal the “overhaul” or “ kaizo ” of the society as a whole. Notably, kaizo was a word in vogue at the time, extensively used by intellectuals with diverse political standpoints ranging from the left ist journal Kaizo (launched in April 1919) to the extreme nationalist Kita Ikki’s General Principles of Drastic Change for Japan (which was launched in the same year). Th
ese works argued for structural change
aff ecting the entire society, although in diff erent ways.

It is clear that the bureaucrats’ campaign of social education was inextricably linked with their awareness of the geopolitical situation that had unfolded from the Sino-Japanese War through World War I, as well as various social issues generated by the growth of capitalism. On the one hand, adopting an imperialistic standpoint, the bureaucrats insisted that the people nurture their responsibility as the nation so as 04_Miy

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creating the audience 83
to uplift the international status of the state to a level where it would be able to rival America and Europe. 11 On the other hand, they were explicitly or implicitly apprehensive about labor problems (including unemployment, harsh working conditions, and labor disputes), poverty, riots (such as the Hibiya Riot in 1905 and the Rice Riot in 1918), and what they saw as problems relating to thought and ideology (particularly democracy, socialism, and communism), hence their call for the drastic overhaul of the entire society through education. 12

What, then, was the society they attempted to construct? In his 1923 book, Norisugi defi ned his view of society: “A society is a group constituted by individuals who have a mutual understanding in mind ( seishin-teki kotsu ).” 13 He also puts it another way: a society “is an organic group constituted by persons of integrity who share a common goal.” 14

Here, we can sense a nuance that is not simply reducible to emperor-centered national-istic thought. In fact, the society Norisugi advocated had mixed implications vis-à-vis such large-scale political, economic, and ideological trends of the time as democracy, socialism, and capitalism. As already noted, there is no doubt that, positioned within an imperialist context dominated by Europe and the United States, the offi cials felt that
society should serve to strengthen the state and its power. 15 Th
is ran parallel to the gov-
ernment’s belief that Japan’s imperialist expansion and acquisition of colonies was an antidote to the social problems inside the country. 16 In this sense, democracy, or the idea of prioritizing citizens over the state, was not what the offi cials promoted. Th
ey
even more clearly rejected socialism. According to Norisugi, the Ministry was at fi rst reluctant to use the term “social” precisely because they were afraid that the word would evoke socialism. 17 Th
e offi
cials (at least outwardly) regarded socialism, together with
democracy and communism, as dangerous strains of thought that would destabilize the status quo authorized by the Constitution of the Empire of Japan and the Imperial Rescript on Education. 18 Capitalism was not so openly discussed in the offi cials’ discourse, but it is obvious that they endeavored to incorporate certain of its principles into their measures for social education. Echoing both the Campaign for Lifestyle Improvement the Home Ministry promoted and the “modern life” ( kindai seikatsu ) or

“cultural life” ( bunka seikatsu ) trends that became fashionable in the 1920s, the offi cials
oft en suggested that people make their everyday life “effi
cient” ( noritsu ) and produc-
tive. Th
ey cautioned against wasting time while recommending rational scheduling and punctuality. 19

Despite these eff orts, however, it is not diffi
cult to see that the bureaucrats, albeit
implicitly, appropriated certain ideas from democracy and socialism while trying to defend the nation against capitalism. Th
ey oft en emphasized “independent will and
autonomy” ( jishu jiritsu ), “public-mindedness” ( kokyoshin ), “cooperation” ( kyodoshin ), and “equal opportunities” ( kikai kinto ) as the most important goals for constructing their ideal society. Th
rough independent will and autonomy, Norisugi expected people
to willingly work as members of the nation-state without depending on guidance by the state power. 20 Taking on this responsibility as a nation, in turn, would allow them signifi cant freedom even in a monarchy like Japan, he added. 21 But he also implied in his book that independent will and autonomy are crucial for people to become aware 04_Miy

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84 hideaki fujiki
of being members of society and to actively help each other. 22 Here, we see a mixture of somewhat democratic and socialist ideals, tied up with the other stated goals such as the move toward public mindedness and greater cooperation. Th
ose goals, furthermore,
were seen as countermeasures against the seeking of self-interest, the desire for pleasure, and an indiff erence to one’s neighbors, all of which were likely consequences of the rise of capitalism as a system. 23 Th
e idea of equal opportunity was also grounded in the view
that unlike school-based education, which allowed only a limited number of children to proceed to advanced schooling, social education would off er educational opportunities to people from every class. 24 In short, the society and social education the bureaucrats envisioned were neither completely for nor completely against capitalism, democracy, and socialism. Nor were they completely subjugated by state power.

Th
e subjects of a society characterized in this way were what the Ministry’s offi cials
and its associated intellectuals attempted to guide “the people” to become. In this vision, the people were understood on two levels. One level was the recognized current state of the people and the other was an idealized prospective state the people could reach.

Both states were presupposed to be inhabited by all social classes except the dominant class the writer-bureaucrats themselves belonged to. Th
eir conception of “the people”

centered on urban residents and factory laborers but also included local farmers. Th e
bureaucrats considered the current state of the people to be “ setsunashugi ” (the principle of living only for the present), “individualism” ( kojinshugi ), “hedonism” ( kai-rakushugi ), and “egotism” ( rikoshugi ). Th
ey came to the conclusion that if the people
became involved in a riot or a labor dispute, they would turn into a mob similar to the

“crowd” Gustave Le Bon described, a group of people readily excited by certain kinds of stimulation, evincing a lack of logical thinking, and easily losing their tempers. 25 In opposition to this state, the envisioned ideal was one where the people would constitute a society that was based on their “organic relationships” under an economic and ethical consensus based on “effi
ciency,” “public mindedness,” “mutual support,” “soli-
darity,” and “independent will,” among others. It is worth noting here that this idealized conception of “the people” signifi cantly diff ered from Yanagita Kunio’s “ jomin ” or

“folk,” Kracauer’s “the masses,” and Habermas’s “citizens.” Unlike Yanagita’s “folk,” conceptualized as imbued with traditional manners and customs, “the people” were set up as modern subjects. Yet, in presupposing that they existed in an organic relationship, the concept of the people is also marked off from that of the masses, which was seen as an assemblage of individuals functioning as parts of the capitalist system. Th e people also
diff ered from citizens in that, although they were expected to nurture a “rational” critical mind uninfl uenced by “foreign thought,” they were not encouraged to engage in free and open-minded discussions among themselves. 26

Still, the concept of the people was also not exactly synonymous with that of the nation ( kokumin ), the emperor’s subjects ( shinmin ), or the imperial subjects ( komin ), all of which offi
cials and intellectuals oft en used to refer to the constituents of Japan and/
or imperial Japan, including its colonies. Certainly, the people were under pressure to be a nation that could sustain the state under the geopolitical conditions of a world dominated by imperialism and they were prohibited from expressing any antinationalist 04_Miy

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creating the audience 85
thoughts. However, the bureaucrats oft en emphasized the importance of individuals’

happiness and mutual support. Norisugi remarked, “We should understand that the group life on which our society and state are based is the foundation for any individual happiness, and thus we should make an eff ort to vitalize our spirit of social cohesion and public-mindedness.” 27 Th
is suggests that the new generation of bureaucrats did not
simply insist on fostering a nation allegiant to the state but also saw society as mediating the relationship between the people and the state and aspired to turning the people into its subjects. In short, the people were conceptualized as the potential members of a society that had ambivalent implications vis-à-vis democracy, capitalism, socialism, and nationalism. Th
is notion of the people as the members of a society would be unthinkable without the infl uence of discourse issuing from the Taisho democracy, for example the work of Yoshino Sakuzo, but because of limited space, I will not be able to discuss this aspect in more detail here.

Th
e idealized concept of the people that this new generation of bureaucrats advocated during the Taisho democracy was, as it were, an eclectic mix of capitalist, democratic, socialist, and nationalist ideas. “Th
e people” was conceptualized as a group of homoge-
nous social subjects and was premised on the seeming dissolution of diff erences in class, race and ethnicity, gender, generation, and geography. Th
e bureaucrats’ primary goal
was to overcome the people’s current diff erences through such practices as mutual support. One might say that “the people” in this social education policy were congruent to

“the people” targeted by the popular magazine King (launched in January 1925). Th is
magazine tried to appeal to a cross-section of readers irrespective of diff erences in age, gender, and occupation. But, as we have seen, it is not clear whether advocates of social education attempted to promote the people’s consumption as King did. On the other hand, the bureaucrats’ idealization of the people could be seen to echo criticism the left -
ist philosopher Tosaka Jun voiced in his 1937 essay looking back at the boom of “the people” in literature of the 1920s, insofar as both attempted to evade or even eradicate their possible political skepticism about the imperial state. 28

Audiences as the People

It is with this notion of the people that movie audiences were identifi ed. More precisely, the offi
cials and intellectuals held that audiences in their current state were seeking pleasure out of their own volition and were hence in danger of turning into a mob, but educationally improved movies could inspire them to grow into the ideal people who served their society. 29

Yet, in the Education Ministry’s policy of social education, cinema was only one of multiple measures. What was labeled popular recreation covered vaudeville ( yose ), the theater, magic lantern shows, and sumo wrestling. In addition, the overall policy covered a variety of aspects including libraries, lecture series, the Campaign for Improving Life ( Seikatsu kaizen undo ), exhibitions, social welfare, guidance of nongovernmental groups 04_Miy

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86 hideaki fujiki
such as youth circles, and measures against poverty and unemployment. However, it is certain that the Ministry paid special attention to cinema, and its cinema-related projects gradually increased and were developed in diverse ways. Th
ey included the systems
of approving and recommending fi lms, research on exhibitions and audiences, fi lm production, lecture series for the benshi , exhibitors, or administrators of social education in local governments, expositions on movies, distribution of fi lms, and touring screenings in local districts.

Th
rough these multiple conduits, the Ministry strove to disseminate the fi lms they produced, approved, or recommended as signifi cant sites for social education in the people’s everyday lives. But why was cinema considered to present such a powerful educational opportunity? Th
ere were three plausible reasons. First, the remarkable popular-
ity of cinema was recognized by the 1910s and it became a form of recreation considered most worth describing with the adjective “popular” or “ minshu-teki .” Th e fact that cinema was popular meant that audiences tended to go to the movies not out of obligation but out of their own free will. Offi
cials thought that cinema had an advantage in that it
could make up for gaps in school education because movie theaters could function as widespread sites for further educating those who had already graduated from school. 30

Some offi
cials also asserted that because many people enjoyed movies voluntarily, cinema fi t into social education, which they thought was more “unintentional” than the

“intentional” formal education people underwent in schools. 31

Another reason cinema was considered a useful tool for social education is that the offi
cials and their intellectual associates assumed that unlike other existing media, cinema commanded the full range of an audience’s attention, ranging from intellectual knowledge through the emotions and the body. Th
ey repeatedly pointed to both positive
and negative infl uences emanating from cinema. Th
is type of argument began by 1911,
when the French movie serial Zigomar became controversial for its purported mali-cious infl uence over children and the Board for Research into Education Popularized for the General Public was founded. Similar arguments appeared in the May 1917 issue of the journal Teikoku kyoiku , which was edited by the Society for Imperial Education ( Teikoku kyoiku kai , a private association that consisted of professors and schoolteachers). Th
is society was a powerful pressure group, and three months earlier they had sent to both the Home Ministry and the Education Ministry “Th
e Petition for Regulation of

Motion Pictures.” In the early 1920s, the Ministry ordered each prefectural government to submit reports about both the benign and evil infl uences cinema wielded over children and the people as a whole. 32

And yet, the Ministry’s offi
cials and associated intellectuals were primarily inter-
ested in actively using cinema for education, rather than to censor it. What is intriguing here is that many of them noted movies’ emotional appeal as the unique characteristic of the medium. Yamane Mikihito is an excellent example. He was originally a journalist for movie magazines but became a fi lmmaker and took a directorial role in the Home Ministry’s fi lms for their Foster National Strength Campaign ( Minryoku kanyo undō ) in 1921. Meanwhile, he was also associated with the Education Ministry in that he oft en contributed articles to the journal Shakai to kyoka . In his 1923 book Motion 04_Miy

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creating the audience 87

Pictures and Edifi cation , Yamane argued that the great advantage of cinema lay in solicit-ing “shared emotion, empathy and instant comprehension [ etoku ]” from audiences by provoking their passion, rather than making them understand a story in an intellectual sense. Th
us, cinema, he continued, more powerfully attracted people both in urban and rural areas than “unintelligible” lectures. By tapping into this medium for education, educators could lead a disorderly “crowd” to unwittingly become a socially solidifi ed

“group,” he concluded. 33 Other offi
cials and intellectuals pointed out that the eff ects of
cinema ranging from knowledge to sensory stimulation and emotion could ultimately be focused on the full development of the people’s personality and moral attitudes. 34 Yet, we also should not overlook the fact that although they appeared as if they had comprehended the complete power of cinema over audiences, many aspects were actually left unexplored; for instance, they never referred to cinema’s possible encouragement of thought and debate among audience members.

Lastly, cinema was thought to be an eff ective means of social education because it was a modern medium par excellence and wonderfully matched modern life. One offi cial
wrote that modern life was full of various kinds of stimulations, including the sound of trains, cars, construction, people’s voices, and fl ashy colors on billboards. So cinema, a peculiar characteristic of which was to generate stimulation, pertained to this environment more than the theater. 35 An argument that positioned cinema as part of the modern lifestyle was also common. Nakata began his 1928 article with an acknowledgement that “the reform of industry, the progress of transportation, and the dissemination of education” had dramatically transformed social life during recent years. Th ese conditions, he contended, led to pitiless economic competition, fi ssures in peaceful families, increased poverty, excessive demands for effi
ciency, mechanical modes of exploitation,
overwork, and fatigue. Th
us, popular recreations were crucial for contemporary people
to recover from work-related exhaustion, and cinema was the most optimal popular recreation for this purpose because the stimulation it provided was easily and cheaply accessible and consumable in a short time without any special preparation for understanding it. 36 Here we see their intention to incorporate cinema not only into education but also into the pattern of modern life they idealized. Th
ese offi
cials and their intel-
lectual associates placed importance on the act of moviegoing as part of their vision of modern life in which work and leisure were systematically designed in a balanced way.

It is clear that these ideas of using cinema as social education were infl uenced by discussions of popular recreation that fl ourished from the late 1910s through the early 1920s. Th
e discussions were an extension of discourse on the popular arts ( minshu geijutsu ron ), which was initiated by Honma Hisao’s essay “Th e Signifi cance and Value of

Popular Arts” in the August 1916 issue of Waseda bungaku , which triggered contributions by Shimamura Hogetsu, Nakamura Seiko, Osugi Sakae, Tsubouchi Shoyo, Oyama Ikuo, Hasegawa Nyozekan, and other critics. Obayashi Soshi, Tachibana Takahiro, and Gonda Yasunosuke, among other critics and scholars, discussed more “popular” entertainments such as the motion picture and vaudeville. Tachibana and Gonda were closely associated with the Education Ministry’s policy of social education, as they both served as members of the Research Board on Popular Recreations (Minshu goraku chosa iinkai, founded in 04_Miy

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88 hideaki fujiki

April 1920) and as lecturers in the lecture series for the benshi (Katsudo shashin setsumei-sha koshu kai, February 1921) and the National Lecture Series for Local Administrators and Educators of Film (Zenkoku kyoiku eiga jimu tanto kyouikusha koshukai, October 1927). Gonda resigned from the Board and left the Ministry in May 1923. One might speculate that he did so because he was also a researcher affi
liated with the Ohara Institute
for Social Issues, which was known to be committed to Marxism; but this seems implau-sible because Tachibana, a censor at the Metropolitan Police Department, left the Board with him. 37 In any case, Gonda returned to the Ministry by October 1927 38 and was engaged with the Ministry’s practices concerning social education until 1943. 39

It is also obvious that the Ministry’s policy of social education had an intellectual debt to discussions on popular recreations. In particular, their ideas overlap with Gonda’s in the three areas I noted above: cinema’s popularity, its infl uence, and its relation to modern life. Gonda saw the motion picture as a popular state-of-the-art recreation, and this recognition was the theoretical foundation for what he conceived of as “unintentional education.” In his 1922 book Th
e Base of Popular Recreation , Gonda discussed the

“goal-immanence” of popular recreation as its important characteristic. He argued that, unlike labor, which aims to earn money, popular recreation is important to the people precisely in terms of its process per se rather than because of a particular result. Gonda also insisted that the pleasure and value of popular recreation came from the very process (or “real life”) whereby contemporary people, who did not have suffi cient free time,
used the products provided by the capitalist industry. He pursued this argument while criticizing the “culturalist” conception of the popular arts by pointing out that the elites were attempting to impart culture to the people in a top-down manner. 40 By popular recreation he meant, “it is created not for people, but by people and from people.” On the other hand, however, Gonda stressed the educational eff ect of cinema and the need for the widespread educational use of cinema. In a record of his lecture carried in the February 1922 issue of Shakai to kyoka , for instance, he appraised the situation in which the active use of cinema in social education was about to be realized. 41 Gonda’s ambivalent conception, albeit not deliberately, served to strengthen both Tachibana’s ideas about propaganda and the Ministry’s notions about unintentional social education.

Tachibana remarked, An ideal piece of propaganda “tacitly and profoundly achieves its objective while veiled under the fl ower of the art.” 42 Similarly, as we have seen, the Ministry’s offi
cials assumed that the people would absorb education unawares, as part of the process of taking pleasure in popular recreation.

Gonda also oft en touched upon the eff ect of cinema on human beings. Comparing cinema with kabuki as “an old type of popular recreation,” he identifi ed the essence of the former in the way that it provided powerful, intuitive stimulation and so allowed audiences to enjoy each work without having to know its story beforehand. 43 In addition, he suggested that cinema aff ected a variety of the audience’s faculties, including knowledge, thought, emotion, and “sprit.” He also pointed out both educationally benefi cial and harmful eff ects on audiences by Western and Japanese movies. 44

Gonda was a representative thinker who regarded cinema as a typical modern product and sought to position it in the context of a lifestyle that the rise of capitalism had created.

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creating the audience 89

He explained this in terms of what he characterized as two dimensions in the living conditions of workers. For one thing, the people who had to work long hours did not have suffi
cient time and money, so they could not help briefl y and effi
ciently making use of
ready-made, cheap amusements. Also, because the division of labor made work monotonous, the laborers needed leisure time dedicated to pleasurable stimulation in order to relieve their frustration. Although Gonda did not emphasize this point to the extent that the Ministry’s bureaucrats did, he characterized cinema as an integral part of modern life insofar as it could contribute to these two dimensions of workers’ lives. Moreover, he saw the diff erences between school-based and social education as running parallel to the diff erences between systematic and unsystematic education, conceptual education and practical, commonsensical education, intelligent education and emotional education, and education distant from and closely related to people’s lives. Because, in his view, social education possessed these characteristics, he came to the same conclusion as the Ministry’s offi
cials: social education was in a symbiotic relationship with cinema, and it had begun to spread throughout the public sphere and into people’s everyday lives. 45

Notably, disparate viewpoints have been expressed regarding Gonda’s political position. Some scholars have claimed that Gonda shift ed from a progressive standpoint in the 1920s to a more conservative one in the 1930s, 46 as the titles of two of his books published in 1921 and 1941— Th
e Issue of Popular Recreation and Th
e Issue of National

Recreation —indicate. Indeed, in the latter, he diff erentiated “national recreation” from his past idea of “popular recreation” and insisted that it was high time to regulate recreation for the sake of completing the “full mobilization of the national spirit.” 47 Recently, other scholars have increasingly contended that Gonda’s work had already contained conservative ideas in the 1910s and 1920s. 48 Th
is is relevant to my own view, as I have
suggested. However, this is not to say that Gonda’s ideas were completely congruent with those of the Education Ministry’s bureaucrats. Whereas “the people,” as idealized by the bureaucrats, encompassed a broad range of social strata beyond geographical and class diff erences, Gonda mostly assumed the people were the “new social class” or laborers thought to reside in urban areas. 49 However, Gonda and the bureaucrats shared the usage of the word “people” as if it referred to a real entity, despite the fact that it was little more than a conceptual category. While Gonda abstracted “the people” in a Marxist manner as social subjects generated by the rise of capitalism, he endeavored to present them as substantial beings on the basis of his empirical research. “Th e original texts on
the issue of popular recreation exist not in the Maruzen Book Store but in Asakusa district,” he said. Th
us, the people or “ minshu ,” he emphasized, signifi cantly diff er from what Western terms such as “public,” “folk,” “people,” and “Volk” mean. 50 Still, as we have seen, it is diffi
cult to say that his conceptualization of “the people” was predicated on his pure observation without any abstraction. More fatally, his empirical affi rmation drew
attention away from the fact that he also thought of popular recreation as a means for social education. Th
e bottom-up cultural creation he advocated was premised upon the
same idea as the top-down social education the Education Ministry was promoting.

Given these features of Gonda’s work, it is not surprising that it was a vital theoretical resource for the Ministry’s policy of social education, all the more because he worked 04_Miy

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90 hideaki fujiki
as an advisor and a lecturer for the Ministry. In the end, however, we must also take a look at whether the discussion of popular recreation and the policy of social education actually had any eff ect, even though it remains diffi
cult to precisely assess it. We have
seen that the Ministry’s offi
cials and associated intellectuals’ main goal was to educate
the people so that they could become members of society—a process that would be bolstered by the development of independent will and autonomy, the public mind, cooperation, and equal opportunities. Yet, their secondary goal was also to guide them to attain the “moral character” ( jinaku ) suitable to the subjects of society. In this scenario, the people so educated would develop an awareness of themselves as a nation or “ kokumin .”

While the fi lms the Ministry recommended in the 1920s may have aff ected the audiences’ moral character, it is doubtful that they had any eff ect on their national awareness.

Th
is is because in this decade most of the recommended fi lms came from Western countries rather than Japan. For instance, on January 1, 1921, when the fi rst recommended fi lms were announced, all of them were American and European. 51 In addition, some critics pointed out that the added “recommended by the Ministry of Education” label in the credits of educational fi lms would have seemed obtrusive and hence would have undermined their popularity. 52 Indeed, as I have discussed elsewhere, the audiences of the time were by no means homogenous but expressed a variety of values and senses, which threatened intellectuals’ ideals as well as the government’s regime and policy. 53

Th
ese points suggest that the policy of promoting cinema as social education and popular recreation never went beyond idealism and that the people targeted by this education were nothing but imaginary. Th
ese measures expressed an ideal and an intention that
might be summed up as “We must do something” but rarely provided a concrete successful example. But this does not mean that these fi lms had no eff ect, only that no eff ect has become historically visible. If we suppose that the ineff ectiveness of the 1920s policy was broadly recognized, we would assume that it would not have continued. In fact, its vision, albeit transformed, was taken over by and developed into the fi lm policy of the regime of total mobilization in the 1930s and early 1940s. Th
e belief that the people
could be educated through the movies permeating the public space of their everyday lives was never abandoned. In fact, it was increasingly enhanced.

Toward Total Mobilization

Quite a few studies have been undertaken into the historical context of the national fi lm policy under the total war regime. Th
is policy extended from the Law of Edifi cation and

Total Mobilization implemented in 1927, the Committee of Film Regulation jointly established by the Home and Education Ministries in 1934, to the Film Law of 1939 and the New Film Regulations of 1942. 54 I do not aim to reconsider these in detail here. But, there are two classic yet unavoidable questions regarding fi lm policy in interwar Japan.

One is the issue of the relation between thought and policy in the age of the Taisho 04_Miy

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creating the audience 91
democracy as well as in the age of the total war regime. Th
e other issue is that of the
actual educational power of fi lms over audiences.

Th
ese questions are not monolithic, but they reveal ambiguities. Th
ere are both
connections and disconnections between the policy of cinema as social education in the 1920s and the policies of the total war regime. Th
e most crucial disconnection is
that bureaucrats in the 1930s no longer assumed that the link between the people and the state was the society Norisugi and other offi
cials had proposed. In a 1939 article,

Fuwa Suketoshi, who was the head of the Ministry’s Social Education Bureau and a proponent of the Film Law that was enacted in the same year, criticized the 1920s policy: “Infl uenced by individualistic cultural policies, the previous view of popular recreations was that they should be democratic and pleasurable. Th
is showed a lack of
the guiding national spirit, and did not ask for more than pleasure.” 55 Because we have examined the 1920s policy of social education, we know Fuwa’s criticism was unfair.

Th
e new generation of bureaucrats of the time clearly denied individualism. However, it is important here that Fuwa almost completely ignored the concept of society—the very ideal Norisugi and other offi
cials insisted on as the basis of the people’s mutual sup-
port, public mindedness, and equal opportunity. For Fuwa, the people were not social subjects that should constitute the nation-state via their mutual support but a nation that should dedicate itself to the state. He asserted that cinema was nothing more than a means of edifi cation to facilitate this objective. In this period, the word “ minshu ”

was used less and less frequently, while “ kokumin ” or “the nation” and “ taishu ” or “the masses” were more and more oft en used. At these junctures, fi lm policy under the total war regime largely departed from the ideas of the 1920s.

However, 1930s fi lm policy was grounded on the 1920s version in many more ways than simply the development from the Ministry’s system of recommending fi lms to receive the Education Minister’s Award. One of the most crucial ideas that continued on from the 1920s was that the education the bureaucrats planned should infi ltrate into the consciousness of the people without a sense of coercion. In the aforementioned article, Fuwa stated that for edifi cation, fi lm “must take advantage of the medium’s power of compelling through guiding the minds of the masses without them being aware of it.” 56

Another belief that retained its power was that fi lm appeals to the audience’s emotions and by extension to a person’s full personality. Th
is becomes clear when we see that in
the 1930s the Ministry set as their goal “the enlightenment of the nation’s intelligence and the cultivation of their emotions and will [ joi ]” in order to accomplish the full mobilization of the nation’s spirit. 57 Moreover, the idea of employing the popularity and mass appeal of recreation for education, rather than separating the two, was also continuous. 58 On the surface, the fi gures under the total war regime seemed to have attempted to characterize their thought and policies as radical by diff erentiating them from those in the 1920s, but under the surface they oft en continued the previous policies and thought.

At this point, it becomes more reasonable to understand the transition in the bureaucrats’ views and policies regarding cinema from the 1920s through the late 1930s not as a shift but as an update, with many earlier aspects explicitly or implicitly taken over and 04_Miy

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92 hideaki fujiki
reworked to a greater or lesser extent, even though certain other parts might have been dropped.

Th
e second issue is whether the fi lm policy was as eff ective as they had intended.

Obviously, the fi lm policy as implemented by the national government did not go as they had foreseen. For example, movie theaters had not become ubiquitous across the whole country even by the late 1930s. 59 In addition, in the 1930s and early 1940s, bureaucrats, fi lmmakers, and critics repeatedly discussed measures for “expanding and enhancing the social range of movie audiences.” 60 Th
is suggests that the actual size of
audiences did not reach their expectations. In a 1942 roundtable discussion organized by a movie magazine, Fuwa expressed his dissatisfaction with the current size of audiences and demanded an improvement: “We should advertise to the intellectuals incessantly. For fi lms that will attract a new social range of audiences, persons concerned should take suffi
cient time to come up with advertisements and try diff erent approaches than the conventional methods. Otherwise, there can be no improvement from the current state of the box offi
ce.” 61 Th
is statement also implies that there were diff erences in
audiences’ tastes. It follows that the concept of the people without division the bureaucrats dreamed of in the 1920s, the notion of the masses Gonda advocated, as well as that of a nation transcending diff erences in geography, occupation, age, and gender that was formulated through abandoning the concept of the people in the 1930s, were all nothing more than ideals and very far from reality. 62 In addition, a recent study defi nes “national policy fi lms” as those exempted from the censorship fees charged by the Home Ministry and then points out that those fi lms were not popular compared to “entertainment movies” and did not attract audiences. 63 Furthermore, when we look at the dubious eff ect of the national policy fi lms or of the “Greater East Asia Co-prosperity fi lms” that promoted the assimilation policy (or kominka ) in East Asia, their eff ectiveness is all the more uncertain. 64

However, there is not enough evidence to prove that the Education Ministry’s fi lm policy of the 1920s and the later government-wide national fi lm policy had failed. As we have seen, not only was the policy of fi lm as social education targeted at movie theaters, but there were also attempts to diff use their educational fi lms into the public space of people’s everyday lives by conducting a variety of activities such as nontheatrical screenings, touring screenings, public lectures, speeches, and exhibitions. Even when an audience member did not willingly go to a theater and was somehow compelled to do so, he or she might have been interested in and aff ected by the fi lm while watching it. As the wartime regime gained strength, many bureaucrats and intellectuals, like Fuwa, increasingly criticized the commercial fi lms that centered on romance and instead urged fi lmmakers to produce national policy fi lms that excluded it. Still, it seems that the 1920s policy aiming to educate people by utilizing entertainment was not completely rejected. For even the commercial fi lms that the bureaucrats disdained did not counter nationalist and imperialist ideology but rather could invoke it to a considerable degree.

Moreover, if the regime of imperial Japan was sustained and advanced by the “multifaceted decision makings” and the “competing multiple visions” that consisted of politics, economics, military aff airs, culture and media, 65 then some “national policy” fi lms’ lack 04_Miy

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creating the audience 93
of popularity does not mean that the attempt to nationalize the fi lm culture as a whole or to turn it into propaganda was ineff ective.

Th
ings were not simple. 66 Without doubt, the national fi lm policy did not go as bureaucrats expected in many ways. But most Japanese fi lms produced in the period did not also become a force to undermine the total war regime and its full mobilization of the nation. Th
ey neither made the audience doubt the notion that they were a nation nor turned their attention toward the violence of the empire against other Asian countries and regions. As the Education Ministry’s bureaucrats and the advocates of popular recreation of the 1920s argued, people probably enjoyed movies as leisure; at the same time, as they did not discuss, entertainment movies and education fi lms seemed not to have encouraged or provoked audiences into free active discussion nor to have prompted political consciousness vis-à-vis the status quo. Accordingly, it cannot conclusively be said whether the government’s fi lm policy was eff ective.

Th
e audience we have looked at is conceptual in nature and is riddled with ambiguities. Th
e audience that we have scrutinized is neither fl esh and blood, nor does it match the kind of spectator or mode of spectatorship that we can infer through analyzing a movie on the basis of either a (post)structuralist–psychoanalytic model or a Deleuzean model. Rather, we can read this conception of the audience from the measures taken by the bureaucrats and intellectuals and their discourse within a specifi c set of historical circumstances, especially the rise of capitalism, from the 1920s through the 1930s and early 1940s. Nevertheless, this makes a signifi cant case that the more visible a certain kind of medium becomes in a society, the more likely it is that the audience will be conceptualized as useful and serviceable to power. While the conditions of media and power have changed together with the social formation as a whole, this tendency as such has continued until the present. In such a top-down conceptualization, audiences are molded into an idealized form of community and its subjects, while various other kinds of potential within the audience become precluded or marginalized. In the interwar period, the bureaucrats and their associated intellectuals never presupposed that the audience was passive. Rather, they sought to incorporate their very activeness into idealized projects labeled society, social education, the state, and the empire and to deploy cinema as an educational tool in the people’s everyday lives. Th is activeness, they
further thought, was grounded not simply in the people’s intelligence but in their emotional commitment and their entire personalities. But at the same time, this can be seen as an attempt to position and fi x the audience within such a homogenous category or identity as “the people” or “the nation.” Th
is conception elided the audience’s unpredict-
able responses, their open-form debate occurring throughout and aft er watching a fi lm, diff erent audiences’ diverse perceptions, modes of reception and interpretation, and the incessant fl uidity of their identities or the possibility of reception irreducible to their identities and other possible ways of understanding audiences. Th
eir grand ideal prob-
ably stopped these options from being explored. Th
e policy of social education in the
interwar era shows that understanding the audience itself—not simply understanding spectatorship—is not only a vital goal of fi lm studies but also a crucial social and political issue within its historical context.

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Notes

1 . Siegfried Kracauer , “ Cult of Distraction ,” in his Th e Mass Ornament: Weimar Essays , trans.

Th
omas Y. Levin ( Cambridge, MA : Harvard University Press , 1995 ), 323–328 . Also see his

“Th
e Mass Ornament,” in this volume, 75–86 ; Miriam Bratu Hansen , “ America, Paris, the Alps: Kracauer (and Benjamin) on Cinema and Modernity ,” in Lee Charney and Vanessa R.

Schwartz , eds. Cinema and the Invention of Modern Life ( Berkeley : University of California Press , 1995 ), 362–402 .

2 . Gonda Yasunosuke , Minshu goraku no kicho ( Tokyo : Dojin sha , 1922 ), chapter 2 ; his

“ Minshu no bunka ka, minshu no tameno bunka ka: Bunka shugi no ichi kosatsu ,” Taikan (June 1920 ) , reprinted in his Gonda Yasunosuke chosaku shu , vol. 4 ( Tokyo : Bunwa shobo , 1975 ), 18–56 .

3 . Siegfreid Kracauer , “ Propaganda and the Nazi War Film ,” in his

From Caligari to

Hitler: A Psychological History of the German Film ( Princeton, NJ : Princeton University Press , 1947 ), 273–307 .

4 . Although, named according to the emperor’s name, the offi cial period “Taisho” lasted
from 1912 to 1925, I followed the historian Narita Ryuichi, who defi ned Taisho democracy as lasting from 1905 to 1931. See Narita Ryuichi , Taisho Demokurashi ( Tokyo : Iwanami shoten , 2007 ) .

5 . In his chapter on Gonda, Aaron Gerow provides an English translation of minshu goraku . While Gonda himself once mentioned “mob amusement” as a good English translation and Miriam Silverberg suggested “popular play,” Gerow chooses “popular entertainment” because he places importance on its industrial implication. (See his

Visions of Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925

[ Berkeley : University of California Press , 2010 ], 254 ). However, I will use “popular recreation(s)” because this idea is derived from the advocates’ interest in the relation between leisure and work in an industrial society, as they responded to such European thinkers as Kirk Patrick, Th
omas Carlyle, William Morris, Welner Sombart, and Karl

Bücher. See, for instance, Obayashi Soshi , Minshu goraku no jissai kenkyu ( Tokyo : Dojinsha , 1922 ), 4–5 ; Gonda Yasunosuke , Bijutsu kogei ron ( Tokyo : Uchida rokakuen , 1921 ) .

6 . Carol Gluck , “ Th
e People in History: Recent Trends in Japanese Historiography ,” Th e

Journal of Asian Studies 38 . 1 (1978): 25–50 . Also see Takashi Fujitani , “ Minshushi as Critical of Orientalist Knowledge ,” Positions 6 . 2 (1998): 303–322 .

7 . For social education, numerous books and articles have been published in the fi eld of education. Matsuda Takeo’s Kindai nihon shakai kyoiku no kenkyu ( Hakata : Kyushu daigaku shuppankai , 2004 ) provides a good critical overview on the historiography. Th ere
are also quite a few works on popular recreation, including Ishikawa Hiroyoshi , Goraku no seizenshi: Taishoki to dainijitaisen chu o chushin ni ( Tokyo : Tokyo shoseki , 1981 ) ; Yasuda Tsuneo , Kurashi no shakai shisoshi: Sono hikari to kage ( Tokyo : Keiso shobo , 1987 ) ; Yoshimi Shun’ya , Toshi no doramatorogi ( Tokyo : Iwanami shoten , 1987 ) .

8 . Film historian Tanaka Jun’ichiro and other scholars have dealt with social education and popular recreation as a combined topic, but they generally have not inquired into their relationship. See Tanaka’s Nihon kyoiku eiga hattatsushi ( Tokyo : Kanyuhsa , 1979 ) .

9 . For the emergence of the new generation of bureaucrats, see Fukushima Hiroyuki , “ ‘Shakai kyoiku’ kanryo no tojo ,” Kyushu shigaku 129 (September 2001 ): 19–46 .

10 . Ehata Kiju , Shakai kyoiku no jissaiteki kenkyu ( Tokyo : Hakushinkan , 1921 ) ; Norisugi Kaju , Shakai kyoiku no kenkyu ( Tokyo : Dobunkan , 1923 ) ; Nakata Shunzo , Goraku no kenkyu ( Tokyo : Tokyo hobundo , 1924 ) .

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11 . For instance, Norisugi, Shakai no kenkyu , 160–161, 292 .

12 . For instance, Ehata, Shakai kyoiku no jissaiteki kenkyu, 1–4.

13 . Norisugi, Shakai kyoiku no kenkyu , 2

14 . Ibid .

15 . Ibid., 160–161 .

16 . Louise Yong ,

Total Empire: Manchuria and the Culture of Wartime Imperialism ( Berkeley : University of California Press , 1998 ), 433–434 .

17 . Ibid., 173 .

18 . Ehata, Shakai kyoiku no jissaiteki kenkyu , 533–541 .

19 . Ibid., 244–376 ; Norisugi, Shakai kyoiku no kenkyu , 24–25 .

20 . Ibid., 12–13 .

21 . Ibid., 156–157 .

22 . Ibid., 283 .

23 . Ibid., 175, 283, 319 ; Ehata, Shakai kyoiku no jissaiteki kenkyu, 10–11 . In some parts, though, Norisugi attributed the problems to Japanese traditional customs rather than to the rise of capitalism.

24 . Ibid., 11–16 .

25 . Gustave le Bon , Th
e Crowd: A Study of the Popular Mind ( West Valle City, UT : Editorium , 2006 ) . Th
e original French was published in 1895.

26 . For “ jomin ,” see, for instance, Yanagita Kunio , Minkan densho (1934) , reprinted in his Yangagita Kunio zenshu , vol. 8 ( Tokyo : Chikuma shobo , 1998 ), 16–33 ; Gluck, “Th e People in

History,” 32–35 ; Harry Harootunian , Overcome by Modernity: History, Culture, Community in Interwar Japan ( Princeton, NJ : Princeton University Press , 2000 ), 306–328 . For “the masses,” see Kracauer, Th
e Mass Ornament . For “the citizen,” Jürgen Habermas , Th e

Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society ( Cambridge, MA : MIT Press , 1991 ) .

27 . Norisugi, Shakai kyoiku , 319 .

28 . Tosaka Jun , “ Minshuron ” (1937) , reprinted in his Tosaka Jun zenshu. Vol. 5: Sekai no ikkan toshiteno nihon ( Tokyo : Keiso shobo , 1976 ), 56–61 .

29 . For instance, Norisugi, “Wagakuni ni okeru minshu goraku taikan,” Shakai to kyoiku (June 1924): 28 .

30 . Sekiya Ryukichi , “ Shakai kyoiku no hanashi ,” Seijiron koza , vol. 5 (1929), reprinted in Ogawa Toshio , ed., Shakai kyoiku kihon bunken shiryo shusei 1.4 ( Tokyo : Ozorasha , 1991 ), 2–3 .

31 . Obi Hanji , “ Eiga kyoiku ni kansuru naigai no jokyo,” Monbusho futsugakumukyoku shakai kyoiku ka , ed., Eiga kyoiku ( Tokyo : Monbusho , 1928 ), 17 .

32 . Nakata, Goraku no kenkyu , 138–142 .

33 . Yamane Mikihito , Shakai kyoika to katsudo shashin ( Tokyo : Teikoku chio gyoseigaku kai , 1923 ), 58–73 .

34 . For instance, Obi Hanji , “ Kogyo eiga no mondai ,” Shakai kyoiku (April 1928 ): 2 .

35 . Hanji, “ Eiga kyoiku ni kansuru naigai no jokyo,” 12 .

36 . Nakata Shunzo , “ Wagakuni ni okeru kyoiku eiga no kinkyo ,” Shakai kyoiku (April 1928 ): 27–29 .

37 . Tanaka, Nihon kyoiku eiga hattatsushi , 43 .

38 . Th
is seems to have been triggered by an invitation from the Ministry to Gonda and Tachibana to the Council of Educational Films they sponsored. See “Monbusho, eiga kyoiku shingikai o moku,” Kokusai eiga shinbun , July 20, 1927, 25.

39 . Gonda Yasunosuke , Goraku kyoiku no kenkyu ( Tokyo : Shogakukan , 1943 ) , reprinted in his Gonda Yasunosuke chosakushu , vol. 3 ( Tokyo : Bunwa shobo , 1975 ), 230 .

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96 hideaki fujiki

40 . Gonda Yasunosuke , Minshu goraku no kicho ( Tokyo : Dojinsha , 1922 ), chapter 2 .

41 . Gonda Yasunosuke , “ Minshu goraku kotoni katsudo shashin nit tsuite ,” Shakai to kyoka (February 1922 ): 37–43 .

42 . Tachibana Takahiro , Minshu goraku no kenkyu ( Tokyo : Keigansha , 1920 ), 79 . Th is pertains
to Barak Kushner’s argument regarding the Home Ministry’s propaganda. See his Th e

Th
ought War: Japanese Imperial Propaganda ( Honolulu : University of Hawai’i Press , 2006 ) .

43 . Gonda, Minshu goraku no kicho , 18–22 .

44 . Gonda Yasunosuke , Minshu goraku mondai ( Tokyo : Dojinsha , 1921 ) , reprinted in his Gonda Yasunosue chosakushu , vol. 2 ( Tokyo : Bunwa shobo , 1975 ), 67–71 .

45 . Gonda, Minshu goraku no kicho , 13–17, 47–56 ; Gonda, “Minshu goraku kotoni katsudo shashin nit tsuite,” 37–43 .

46 . For instance, Yoshimi, Toshi no doramatorogi ; Miriam Silverberg , “ Constructing the Japanese Ethnography of Modernity ,” Th
e Journal of Asian Studies 51 . 1 (1992): 30–54 .

47 . Gonda Yasunosuke , Kokumin goraku no kenkyu ( Tokyo : Awata shoten , 1941 ) , reprinted in his Gonda Yasunosuke chosakushu , vol. 3 ( Tokyo : Bunwa shobo , 1975 ), 13–55 .

48 . For instance, Harootunian, Overcome by Modernity , 149–177 ; Aaron Gerow ,

Visions of Modernity: Articulations of Cinema, Nation, and Spectatorship, 1985–1925

( Berkeley : University of California Press , 2010 ), chapter 2 .

49 . For instance, see Gonda, Minshu goraku mondai , 25 .

50 . Gonda, Minshu goraku no kicho , 2–3 .

51 . “ Monbusho suisen eiga ,” Shakai to kyoka (March 1921 ), 82–83 . Twenty fi lms were selected, including Heren Kera [Helen Keller], Koronbus no ichidaiki [A Biography of Columbus], and Katei no onna [A Woman at Home]. Production details about all these fi lms are currently unknown. Th
roughout the 1920s, only a few Japanese fi lms were recommended
through this system.

52 . For instance, Takahata Motoyuki , “ Kyoiku eiga to monbusho ,” Kokusai eiga shinbun (January 10, 1929 ): 78 .

53 . See my Making Personas: Transnational Film Stardom in Modern Japan ( Cambridge, MA : Harvard University Asian Center , 2013 ) .

54 . See, for instance, Peter B. High , Imperial Screen: Japanese Film Culture in the Fift een Years’

War ( Madison : University of Wisconsin Press , 2003 ) ; Kato Atsuko , Sodoin taisei to eiga ( Tokyo : Shinyosha , 2003 ) ; Furukawa Takahisa , Senjika no nihon eiga: Hitobito wa kokusaku eiga o mitaka ( Tokyo : Yoshikawa kobunkan , 2003 ) .

55 . Fuwa Suketoshi , “ Senjika no eiga narabini ongaku seisaku ni tsuite ,” Shakai kyoiku (August 1939 ): 15–16 .

56 . Ibid. , 15–19 .

57 . Monbusho , “ Kyoka to eiga seisaku ,” Shakai kyoiku (October 1938 ): 8–11 .

58 . For instance, “ Monbusho ni manekarete nippon eiga o kataru ,” Nippon eiga (August 1936 ): 38–43 .

59 . According to the research conducted by the Home Ministry in February 1938, while 641
municipalities had more than one movie theater in the whole country (except Japanese colonies), 10,909 municipalities did not have any movie theaters. It also reports that whereas in Tokyo movie theaters spread over at the rate of one theater per 23,857 people, in such a rural area as Shimane Prefecture ones only did at the rate of one theater per 106,731.

See Naimusho and Monbusho Shakai Kyoikukyoku , Honpo jigyo gaiyo ( Tokyo : Dainippon eiga kyokai , 1939 ) .

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creating the audience 97

60 . For instance, Okada Shinkichi , “ Atarashii eiga kankyakuso no doin nit tsuite ,” Nippon eiga (April 1942 ): 69 ; Roundtable discussion, “ Kankyakuso no kakudai kyoka ,” Eiga junpo (April 1, 1942 ): 48–56 . In the 1930s, the size of the audience steadily increased. For instance, the July 1936 issue of the magazine Nippon Eiga (pp. 25–26) reported that the number rose from 150 million in 1926 to 230 million in 1935. But the same article also pointed out that this number was relatively small compared with numbers in America, Italy, and Germany.

61 . Ibid., 52 .

62 . Gonda , kokumin goraku no mondai , 44 .

63 . Furukawa , Senjika no nihon eiga .

64 . See Aaron Gerow , “ Tatakau kankyaku: Daitoa kyoeiken no nihon eiga to juyo no mondai ,” Gendai shiso 30 . 9 (2007): 136–159 . Michael Baskett primarily discusses how the Greater East Asia Co-prosperity fi lms were constructed to appeal to people in colonized and semicolonized areas, but his argument reveals that their actual eff ect was oft en ambiguous. See his Th
e Attractive Empire: Transnational Film Culture in Imperial Japan ( Honolulu : University of Hawai’i Press , 2008 ) , especially 19, 83–84, 102.

65 . Yong , Total War , chapter 9 .

66 . Aaron Gerow discusses the similarly ambiguous level of the eff ectiveness of the governmental policies on cinema, although his argument seems to come down more on the side of their ineff ectiveness. See his “ Narrating the Nationality of a Cinema: Th e

Case of Japanese Prewar ,” in Alan Tansman , ed. Th
e Culture of Japanese Fascism ( Durham,

NC : Duke University Press , 2009 ), 184–211 .

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p a r t i i

W HAT I S JA PA N E S E

C I N E M A ? : JA PA N E S E

C I N E M A A N D T H E

T R A N S NAT I O NA L

N E T WO R K

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chapter 5
a da p tat i o n as

“ t r a n s c u lt u r a l m i m e si s ”

i n ja pa n e se c i n e m a
michael raine

Introduction

Throughout the twentieth century, cinema was a privileged location of the “exotic”—
in its production (of utopian spaces), in its reception (of foreign product), and as a mode of signifi cation (the signifying objects are not present on the screen). 1 It was a highly porous medium, one that called on audiences to identify with a position they are not—a character, a narrator, or more generally an instance of cinematic perception—and to grant a certain ontological stability to nonexistent things. Paradoxically, those artifi cial environments, what Walter Benjamin called “blue fl owers in the land of technology,”

are experienced as close at hand, phenomenologically present-in-their-absence more directly than other representations, or even the everyday world. 2 It is just these characteristics that made cinema the perfect site for working through the geopolitical tensions engendered by economic and political developments of twentieth-century Japan, tensions that emerged before and extended aft er the war against China and the Western powers. Too oft en the complexity of the medium and of the responses to it has been lost on fi lm and cultural studies, in which the politics of representing the nonexistent has most oft en been judged not by its real consequences but too simply, by criticizing its heterotopic or counterfactual nature. 3

In more recent English-language studies the heroic mode of cinema history, in which directors and producers raised the national standard against foreign domination and domestic indiff erence, has been absorbed into a more compendious transnationalism. 4

Actual audiences are now granted agency, while culture is polycentric and popular, and 05_Miy

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102 michael raine
modifi es fl ows instead of roots. It would seem that the suspicion of monolithic nationalism, the increasing emphasis on reception over production, and the history of deep fi nancial as well as emotional investments in foreign cinema would militate against the linkage of cinema and nation. Instead, even as all that is solid melts into discourse, the stakes have remained surprisingly unchanged. Many authors still defend the local production of collective agency through cinema as an aspect of sovereignty, part of a nation’s cultural patrimony. 5 Even within fi lm studies, the desire to champion local cultural production against “Global Hollywood” threatens to obscure an alternative history, one that Yamamoto Kikuo draws out in his groundbreaking Th e Infl uence of

Foreign Film on Japanese Films . 6

Influence, Citation, Adaptation

In his book Yamamoto highlights the conceptual distinction between Western and Japanese cinema that informed Japanese critical writing, but the reviews and memoirs that he cites evoke not only the awkward and transgressive nature of fi lling a “Western”

form with “Eastern” content but also the sheer absurdist pleasure of doing so. Th is chapter argues that cinema in Japan (as elsewhere in the global periphery) was understood as Janus-faced, as the most immediate mediation of everyday life and as a game of citation, an “adaptation” not simply from other media (theater and literature, television drama and popular music, now manga and computer games) but from other texts, in particular Hollywood cinema as the “Big Other.” 7 Paradoxically, what makes cinema so persuasive as “second nature” is also what makes it possible to incorporate the exotic into intimate experience (the blue fl ower eff ect), corroding existing ways of being and radicalizing everyday life. Th
at Western intertext, which would have seemed obvious (albeit
oft en deplorable) to many cultural critics from the 1920s to the 1960s, has recently been obscured by academic claims for “regional networks” or for a more “horizontal” form of transnationality, or by arguments from intellectual history and cultural studies that broaden the focus to the “logic of the form” of capitalist accumulation itself. 8 Th is essay
will push back against those arguments not by asking what is theoretically “agreeable to reason” but by stressing the material conditions of Japanese fi lm, delving into the archive to locate Japanese cinema, in theory and in practice, as a form of “adaptation”

( hon’an, wasei ) or “imitation” (a plethora of words: monomane, moho, mojiri, etc.) in which Western cinema, especially Hollywood, played a ubiquitous role. 9

For his book Yamamoto scoured prewar newspapers and magazines to fi nd reviews of fi lms that for the most part no longer exist, documenting how oft en Japanese fi lm titles echoed the titles of recently imported Western fi lms and how frequently critics noted, oft en with approval, the similarities between Japanese fi lms and their Western models. For example, Saito Torajiro specialized in “artful nonsense” ( bungei nansensu ), comic fi lms complete with titles that parodied famous Western novels and fi lms. Erich Maria Remarque’s novel All Quiet on the Western Front was called Seibu sensen ijo nashi 05_Miy

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adaptation as “transcultural mimesis” in japanese cinema 103

figure 5.1 Blackface in Japanese Cinema. A frame from Kid Commotion (Kodakara sodo, director: Saito Torajiro, 1935)

in Japanese; Saito made Zenbu s eishin ijo ari ( Everybody’s Crazy, 1929) even before the Lewis Milestone fi lm was released. More directly, King Kong became Wasei Kingu Kongu (King Kong, made in Japan) only one month aft er the ape spectacular opened in Tokyo. 10 Japanese fi lms’ citations of foreign sources go back at least as far as the knock-off “Zigomar” fi lms of 1912, part of a boom that both established cinema as a popular narrative medium and sparked a “moral panic” over Japanese juvenile delinquency, but Saito’s extreme and ironic mode of citation needs no local object: Kid Commotion ( Kodakara sodo, 1935) features a scene with the star, Ogura Shigeru, in blackface, a style that was familiar from contemporary Hollywood fi lms, not from Japanese theatrical tradition. Th
e referent here is pure intertext: fi lm in Japan referred to cinema as well as to the world, something that fi lmmakers working in “impure” genres exacerbated to comic eff ect.

Th
ere are of course even more literal senses of adaptation. Japanese cinema was always intermedial, taking its earliest narratives from the kabuki canon even before it had settled the distinction between drama and documentary. 11 But kabuki was a relatively “high” art—not aristocratic, but relatively expensive and time consuming—so before fi nding a new home in the cinema those narratives were mediated in turn through woodblock prints, utsushi-e (a Japanese form of magic lantern), rokyoku (storytelling with shamisen accompaniment), and other vocal arts located in popular entertainment quarters such as Asakusa in Tokyo. Later, a publishing boom in kodan stories (military tales, originally narrated in small theaters) and jidai-mono (popular stories 05_Miy

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104 michael raine
set in premodern Japan) expanded those sites of mediation further still. 12 Film histories write of the rise of the “literary fi lm” ( bungei eiga ) from about 1937, but rather than high literature we should look to popular literature for written sources of Japanese fi lm. In addition to the kodan and jidai-mono sources for the period fi lm, Kido Shiro, head of production at the Shochiku studio, papered over the desertion of Suzuki Denmei, the studio’s most popular actor, by lauding his slate of “literary fi lms” for the second half of 1931—by which he meant not adaptations of high literature but of popular, oft en serialized, even proletarian novels by Kikuchi Kan, Hosoda Tamiki, Kume Masao, and others. 13 Beyond its source texts, cinema was a “media mix” in its mode of presentation, too, drawing not just on vision but on the more embodied senses: audience familiarity with the spatial arrangements typical of low-class entertainment (wooden benches, dirt fl oors), the performance of the benshi as a kind of fairground barker luring in customers and keeping them entertained, and the musical accompaniment borrowed from late nineteenth-century march tunes. Th
ose tunes, and their Western meters, were taught in
school and heard in the streets as chindon music used to drum up custom at store open-ings and the like, before being heard, oft en played by the same performers, in the cinema.

Adaptation, then, is a broad concept of appropriation and modifi cation that does not specify the culture or medium from which it takes its materials. Th e adaptation of foreign cinema and the adaptation of popular literature are just two “adaptive strategies,”

part of the cinema’s industrial expansion during the twentieth century. In the transition to talkies that I will focus on here, the intermedial fi eld only thickened with the

“tie-up” between fi lm and sound. With the spread of SP records of popular music and radio broadcasts from the mid-1920s, studios looked for synergy between fi lm and the new sound culture by copying titles, narratives, and themes from popular songs. Th e
transmedia exploitation of properties in Japan’s “media age” accelerated aft er the Great Kanto Earthquake of 1923, developing into a “culture industry” by the 1930s, when the Toho studio was formed with capital from a retail and railway conglomerate. 14 Film sound depended on the new technology of microphones and amplifi ers to electronically register popular music, radio comedy, and even sports announcing on fi lm, drawing on audience familiarity with that new culture of the sound-image. 15 Even before its cultural elevation by high literature in the late 1930s, cinema was already an intermedial practice, adapting popular literature and incorporating popular songs, with lyrics printed in the pamphlets given out freely at screenings—pamphlets that advertised cosmetics, candy, and other consumer goods that also appeared in the fi lms. 16 No fi lmmaker was more sensitive to that relation—between fi lms and among media—than Ozu Yasujiro.

Ozu Yasujiro

Th
e main reason why American fi lm can cross borders and be accepted by people in every country is because of its “brightness” [ akarusa ]. . . . Th e person who brought
that “brightness” to Japanese cinema is Ozu Yasujiro, a new Kamata fi lmmaker. 17

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adaptation as “transcultural mimesis” in japanese cinema 105

David Bordwell and Noel Burch have emphasized Ozu’s apprenticeship in Hollywood cinema. 18 Rather than questioning that claim, I would like to push it further: the project of emulating Hollywood was not specifi c to Ozu; but the intensity of his imitations—
in the modes of homage, parody, and learning—made him stand out among his peers.

From Japanese scholars such as Yamamoto Kikuo, Chiba Nobuo, Tanaka Masasumi, and Iwamoto Kenji we have a portrait of Ozu at Shochiku, learning his craft from analyzing mostly Hollywood fi lms under the tutelage of Japanese directors such as Ushihara Kiyohiko. 19 Hollywood decoupage became the basis of Ozu’s “piecemeal” style, something Ozu recognized in published interviews as well as in his work. He was constantly testing the “powers of the medium”—what cinema could do in its given conjunction—
sometimes on the model of American fi lm and sometimes going beyond it by going through it. 20

For a long time in the US there have been many fi lms, like Chaplin’s and Lloyd’s, full of brightness and cheerfulness, gags and nonsense, broad satire and irony. I’ve never seen anything like that in Japan. 21

Even in his earliest surviving fi lm, Days of Youth ( Wakaki hi, 1929), we can see Ozu experimenting with the subtlety that he found in the fi lms of Lubitsch, Chaplin, and others. Th
e fi lm takes off from Harold Lloyd’s Speedy (1928), extending a “wet paint”

gag from the formal play of dots and lines into a narratively signifi cant play with objects, shapes, and textures. Th
e comedy of embarrassment that is shrugged off by

Lloyd’s buoyant “Boy” persona during the young couple’s visit to Coney Island is not so easily surmounted in Japan. Chieko (Matsui Junko) is knitting a pair of wool socks for Yamamoto (Saito Tatsuo), but she is coerced into giving them to his best friend, Watanabe. Yamamoto leans against a freshly painted pole while Chieko buys more wool, and is forced to hide his paint-stained hand as he walks with her, a secret that risks exposure when a stranger fi nds a dropped glove and, spotting Yamamoto’s light and dark hands, attempts to “return” it. Hiding his hand and then, when they go to a café, his smudged coff ee cup from Chieko, Yamamoto is fi nally exposed when the intimacy of winding wool with his would-be girlfriend makes him moon over her, and leave a painted hand-shaped impression on his cheek. Th
e scene ends with a humiliation that,
unlike the American, Yamamoto cannot laugh off . Taking Lloyd’s already abstract running gag, Ozu cycles through a series of formal juxtapositions, linking the repeated texture of wool socks and gloves to the physical act of winding that both entices and betrays Yamamoto. But the goal is not simply formal play: for an audience that knows both Lloyd and Ozu, the sequence parodies the impossible heterosexual romance that Hollywood advertised around the world, leading to an ironic recognition: the buoy-ancy of the American “Boy” is not possible in the more constrained lives of his Japanese audience.

David Bordwell has noted the play on the Japanese title of Frank Borzage’s Seventh Heaven in the joke about the pawn shop in Days of Youth, but I think the references go further than the Dai shichi tengoku / shichiya pun and the imitation by Watanabe (Yuki Ichiro) of Chico’s gestures. Th
e poster we see, like all the posters in Ozu’s fi lms before

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106 michael raine

Passing Fancy ( Dekigokoro, 1933), is a foreign poster of a foreign fi lm, and Ozu doesn’t just incorporate Borzage’s title into his intertitles, but also the most famous lines of dialogue from the fi lm (“I’m a very remarkable fellow” and “keep your chin up” in their Japanese translations). But isn’t this more than homage? Ozu has converted one of the most impas-sioned romances in fi lm history into the “love story” of two college buddies, a bathetic modulation repeated at a formal level by converting Borzage’s famous seven-fl oor crane shot mapping the young lovers’ attic “heaven” onto eye-line matches of a rented room just ten feet off the ground. Th
is citation reads at the level of structural principle, not
just gesture, as a comic and cinephilic awareness of the “geopolitical incline” between Japanese and US cinema, if not Japan and the United States. Th
e stairway is a place of
hesitation between the ground-fl oor space of the boys’ humiliation (the school and the streetcar) and the hetero-social paradise of the upper fl oor with its absurd dreams of romance (Yuki rents his own room, and has to move out, just for the chance to talk with a girl). Within that structure, skiing is not just a trendy topic (it was that, too) but a sensory image of the sliding from romantic high to low that is the basic emotional tone of the fi lm. Th
is, I think, is what Ozu means by the “subtlety” and “sophistication” that allowed figure 5.2 All sound version: advertisement for Story of Floating Weeds (Ukikusa monogatari, director: Ozu Yasujiro, 1934), printed in Nihon eiga terebi purodyu-sa-kyokai, Puroguramu eigashi, taisho kara senshu made (Tokyo: Nihon hoso shuppan kyokai, 1978), p. 252.

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adaptation as “transcultural mimesis” in japanese cinema 107
the Hollywood fi lms he admired to show without telling, to say more with less, and what led one critic to recognize him as “the fi lm director who is most like an artist.” 22

Even Ozu’s late silent fi lms, made during the “crisis time” when artists and intellectuals were encouraged to “return to Japan,” continue this play with foreign referents. 23

An advertisement for Story of Floating Weeds ( Ukikusa monogatari, 1934) presents the fi lm as modern and international—one that “won’t disappoint fans of foreign fi lms”—
and calls Ozu “a talented director who should be compared to Chaplin”! Th e advertising
blurb mentions stereotypical Japanese concepts such as ephemerality ( hakanasa ), but it still positions Ozu as a cosmopolitan fi lmmaker, and contemporary reviews recognized the fi lm’s connection to Th
e Barker (director George Fitzmaurice, 1928), which
had been a big success in Japan, and its even more recent remake, Hoop-la (Frank Lloyd, 1933). 24 Th
e Barker was a transitional sound fi lm, a part talkie, though it played silent with a benshi in Japan. Th
e advertisement for Story of Floating Weeds also labels the fi lm

“all sound”—a fi lm with recorded music (including a theme song) but no dialogue, one of the “sound version” fi lms that Shochiku made before the move to the Ofuna studio in 1936 that made it possible to release a full slate of talking pictures. 25 Kido Shiro had seen the Warners Vitaphone system in New York in 1928 or 1929 and realized that American and European sound fi lms would soon be arriving in Japan. On his return he set up the research group that eventually employed the Tsuchihashi brothers to develop the putatively “pure Japanese sound system” that was used to record Th e Neighbor’s Wife and

Mine ( Madamu to nyobo, 1931). 26 Even before those domestic sound fi lms could be produced, Kido had wired for sound the major Shochiku cinemas showing Western fi lms, displacing the musicians from some cinemas by replacing them with records chosen by specialists in Western and Japanese music, and responded to the benshi strikes against those developments that started in the spring of 1932 by releasing increasing numbers of

“sound versions” with recorded music and some sound eff ects, occasionally a commentary recorded by a benshi, or partial dialogue. 27 Whatever the associations of the subject matter, as a text and as a technological object, Ozu’s fi lm was positioned as a modern and cosmopolitan alternative to western cinema, like the studio that produced it.

Ozu’s adaptation of the “subtlety” of Hollywood fi lm, combined with Kido’s incomplete “adaptation” of the new technology of the sound-image, makes Story of Floating Weeds not only an adaptation of Th
e Barker but a refl ection on that process itself. Critics such as Itagaki Takao complained about the “cheapness” of inserting a steam-train sound at the beginning of the fi lm (itself a prominent sound eff ect in Th e Barker ), to justify the transfer of audible dialogue onto the visual track as intertitles. 28 But as with the set design and staging of Days of Youth, Ozu’s aesthetic sensitivity points toward a diff erent way of reading the fi lm, one that highlights the transfer of sound onto the image track in order to register the “geopolitical incline” between Japan and the United States, at the level of sound technology. Given the condition of Japanese cinema and Ozu’s sensitivity to technical details of the medium (his fi rst question at a public Q&A when Josef von Sternberg visited Japan: Why are your dissolves so extended?), it seems likely that Ozu, some members of his circle, and some discerning cinephiles also recognized this wry commentary on international cinematic fi liations as one of the pleasures of the fi lm. 29

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108 michael raine

Materiality Matters

Horizontality is “agreeable to reason” in contemporary fi lm studies. Bilateral models, which privilege the metropoles, are rejected in favor of “horizontal” cultural linkages among peripheral countries in the world system. 30 Some writers claim that those networks are already more signifi cant than the old center-periphery hierarchy. Hollywood, we are told, is in decline. Th
at may be the case, but it is also a reason to establish how
diff erent things were when cinema was the dominant, global mass medium. Fortunately, authoritarian states keep good records: internal Japanese censorship publications account for not only every fi lm (feature, documentary, and newsreel) but every print of every fi lm released in Japan between 1925 and 1944. Drawing on those records and the data-heavy fi lm yearbooks, we can understand how Japanese cinema continued to incorporate Hollywood long aft er domestic production had taken over the space of Japanese fi lm exhibition. 31

Film production in Japan began only a year aft er the medium was invented, and dramatic fi lms derived from kabuki plays were a regular feature of fi lm programs a decade later. Despite the devastation of the 1923 earthquake, audiences continued to grow rapidly. In Tokyo, attendance in May 1924 exceeded that of the previous year, even if audiences were now watching fi lms in wooden “barracks” thrown up quickly in the ashes of the lower city. Cinema was international before it was national: the benshi was a distinctive feature of Japanese fi lms, but one that made foreign fi lms more familiar to Japanese audiences. At the beginning of the 1920s only one-third of viewers were watching Japanese fi lms , but by the end of the decade that proportion had more than doubled. Major studios in 1920 (Nikkatsu, Shochiku, Taikatsu, Kokkatsu, Teikine) had offi
ces in New York to buy new fi lms, but in the 1920s Hollywood majors established branches in Japan: instead of selling prints outright, they wanted to rent fi lms and take a cut of the profi ts. 32 As a result, Japanese studios concentrated their eff orts on domestic production, even as the cinephile culture of the pure fi lm movement developed into university coterie magazines, the Society for Praising Good Films (all from Europe or the United States), the Kanto Film Society, and other “fi lm circles” that supported a new kind of experimental cinema from the mid-1920s. Th e
corollary to the desire to produce a cinema that could substitute for imported fi lms is one suitable for export, but despite utopian proclamations from studios that dominated the domestic market, the yearbooks chart a geopolitical incline: exports were less than 1 percent of imports. 33 Th
e resistance to foreign fi lm in Japan was not so
much cultural as economic and then, with the rise of militarism, ideological. Kinnea Shuk-Ting Yau has argued for a regional network of East Asian cinema, based on shared cultural values, but the distribution fi gures show little sign of that horizontal network before Japan attacked China. Although there are newspaper articles about Nikkatsu and other studios becoming involved in co-productions on the mainland, 05_Miy

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adaptation as “transcultural mimesis” in japanese cinema 109

80%

70%

60%

50%

40%

Japan

Foreign

30%

20%

10%

0%

1920 1921 1922 1923 1924 1925 1926 1927 1928 1929 1930 1931 1932 1933
figure 5.3 Market share of Japanese and foreign box offi
ce, 1920–1933.

Source: Eiga nenkan [Film Yearbook] (Tokyo: Asahi shinbunsha, 1934), unpaginated front matter the mix of imported fi lms is increasingly American during the 1920s; imports from China are even less than Japanese exports. 34

As Aaron Gerow has argued, eloquent intellectuals are overrepresented in fi lm history: we also have to recognize more local strands of Japanese cinema. Yet even when we look to that nativist strand, we fi nd contradictory claims for the relation between foreign 100%

90%

80%

70%

USA

60%

Italy

Germany

50%

France

40%

Britain

30%

China

20%

10%

0%

1915

1916

1917

1918

1919

1920

1921

1922

1923

1924

1925

1926
figure 5.4 Japanese fi lm imports by relative value, 1915–1926.

Source: Eiga nenkan [Film Yearbook] (Tokyo: Asahi shinbunsha, 1929), 85

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110 michael raine
cinema and national life. In a pamphlet aimed at readers of its new studio magazine, Mukojima, Nikkatsu’s Kozono Suenori implicitly criticized Shochiku for its slavish imitations of American fi lms, and welcomed audiences ready for fi lms made in the “pure Japanese style.” But his claim that Nikkatsu’s “reformed” ( kakushin ) fi lms would outdo foreign cinema, in part because the studio had imported the latest Western fi lm technology, shows that Hollywood was still the measure of all things cinematic, in both technical and aesthetic senses. 35 Komatsu Hiroshi argues that Japanese cinema was established as a national medium (multiple prints, national distribution, and dominance of domestic market) aft er 1927. 36 Th
e reasons for this massive institutional shift are complex: the

“cultural proximity” of Japanese fi lms to their audience (though why wasn’t this decisive earlier?) but also a general exhortation in Japan toward import substitution ( koku-sanka —Japanese versions of fi lm technology were always advertised in those terms); disputes with Hollywood distributors (the shift from sales to rentals); and shift s in policy and enforcement motivated by the 1924 Oriental Exclusion Act in the United States that led to a short-lived boycott of American fi lms. 37 Even as Japanese producers established dominance over the domestic market, the touchstone and target was always the prestige cinema from Europe and the United States.

Shame and Shamelessness

In his authoritative study of early Japanese cinema, Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925, Aaron Gerow accepts Yamamoto’s observations on the “infl uence” of foreign cinema but makes a “strategic move” to ignore it. 38 Focusing on the early period in which the institutional and narrational structure of Japanese cinema was still in fl ux, he argues that the transnational intertext is less important than the power-laden operations by which the meaning of cinema itself was discursively defi ned. Both progressive critics of the “pure fi lm” movement and more conservative Japanese cultural bureaucrats demanded a unitary text that suppressed the hybrid and unpredictable meanings attendant on early Japanese cinema’s informal exhibition contexts. In this and in other work, Gerow points out the irony that the progressive and individualist pure fi lm movement critics worked in concert with the Japanese state to undo the “theft ” of Japanese cinema, proposing to replace representations of Japan in Western fi lms by exporting a Japanese cinema “reformed” to emulate the international norm.

In earlier work, Gerow saw the paradoxes produced by the pure fi lm movement—
a domestic cinema that required foreign approval; a Japanese cinema that rejects

“Japaneseness”; an authentic cinema for which “the people are missing”—as resulting in a sense of shame. 39 Mitsuyo Wada-Marciano responded to that work by asserting the presence of an active resistance to Western cultural imperialism in the “middle class”

( shoshimin ) fi lms at Shochiku’s Kamata studio, a form that she called “Nippon Modern.”

Wada-Marciano emphasizes the parodic aspect of the fi lms, arguing that Shochiku 05_Miy

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adaptation as “transcultural mimesis” in japanese cinema 111
cinema was a cultural nationalist cinema that made modernity safe for Japaneseness, resisting the power of Hollywood and by extension the United States. 40 She gives as an example the insertion of a two-minute sequence from the Betty Boop cartoon Ha! Ha!

Ha! ( Betti no warae warae in Japan), produced by the Fleischer Brothers in 1934, into Shimazu Yasujiro’s early talkie My Neighbor, Miss Yae ( Tonari no Yae-chan, released June 28, 1934). By incorporating this citation into the subtle comedy of misplaced desire, and preceding an extended montage of “modern” entertainments that ends pointedly with the father at home cooking Japanese food, Wada-Marciano claims that Shimazu has

“reasserted a national identity through the domestic image.” 41 Th is reading, however,
seems too exclusively oedipal and symbolic: the cartoon Ha! Ha! Ha! is one of the fi nest examples of Fleischer’s refl exive sense of humor and almost surreal sensibility. It features live action of Fleischer himself drawing Betty and talking with her, then a laughing gas sequence that ends with an anarchic, modernist vision of the whole city intoxicated, things as well as people. Th
e short passed censorship on May 9, so would have been
fresh in audience memories when Shimazu not only incorporated a fi lm within a fi lm, but a fi lm that itself incorporated jokey refl exivity within its own mode of representation. Surely viewers could take more pleasure in this sequence than simply feel shame at the borrowing, or relief that they could eat Japanese-style fi sh aft erward. Th e fi lm foregrounds an interplay of agency: Shimizu pays homage to Fleischer’s awareness of the comic possibilities of the medium at the same time that he asserts a similar consciousness, on behalf of himself and his cinephile audience. It is not simply without shame but actively shameless, a citation (of almost half the fi lm!) that is also a commentary.

Th
at complex mixture of local and global reference extends to the term shoshimin itself.

Although the shoshimin fi lm became Shochiku’s defi ning genre, as Wada claims (p. 125), that fact still points to Shochiku’s program of emulating foreign cinema: the phrase shoshimin eiga was fi rst used by Iwasaki Akira to describe the Lloyd-Chaplin-Keaton comic strain of American fi lm. 42

In the “strategic move” of Gerow’s Visions of Japanese Modernity, the problem of national “shame” is displaced in the text by the emphasis on distinctions of class, gender, and social power within Japan. 43 Gerow is surely correct that power operates within as well as between polities, and we should be wary of the tendency to reify national cinemas as unitary entities: there is great value in recognizing how the struggle over the defi nition of cinema mobilizes an internal politics based on class and gender even before we consider the role of cinema in representing the nation. Nonetheless, I think we should recognize the global imbalances of power—what I am calling the

“geopolitical incline”—that subtended all fi lm production in Japan even if the forms of agency that result from that imbalance are less predictable than some center-periphery models would imply. For example, the critics quoted by Yamamoto Kikuo were shameless : self-conscious humor or appreciation is at least as prominent as a sense of painful inferiority in the criticism published in newspapers and studio magazines. In the December 1932 issue of Kamata, a magazine for fans of Shochiku’s modern-day fi lms, Shimazu Yasujiro’s fi rst talkie, First Steps Ashore ( Joriku daiippo, 1932), is described as a “splendid imitation” ( rippa na mosha ) of Sternberg’s silent classic Docks of New York 05_Miy

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112 michael raine

(1928), while Kishi Matsuo praises the “pleasurable Americanism” ( kimochi no ii ameri-kanizumu ) of Naruse Mikio’s Chocolate Girl ( Chokore-to ga-ru, 1932), a fi lm sponsored by the Meiji candy company that illustrates the close tie-up between cinema and other aspects of contemporary consumer culture. 44 Yamamoto’s book, too, is fi lled with passing references to wasei (made in Japan), mojiri (parody), and moho (imitation), or monomane (mimicry), more oft en with a sense of humor than of shame.

Yamamoto describes Shimazu Yasujiro’s First Steps Ashore as an “adaptation” ( hon’an ) of Docks of New York into a play and then a fi lm script by Kitamura Komatsu, noting Shimazu’s ambition to make an “imitation work” ( moho sakuhin ) that “took the original and made it Japanese.” Kishi Matsuo found fault with the imitation (Oka Joji is no George Bancroft ; the fi lm is pure melodrama, not a tragic vision of a man and a woman doing their best in an impure world), but he does not criticize the strategy itself. 45 Films with such clear Hollywood intertexts were produced not only at the Shochiku Kamata studio noted for its American-style modernism: “Jack” Abe Yutaka’s Special Guard ( Hijo Keikai, 1929) was made at Nikkatsu’s Uzumasa studio in Kyoto, which aft er the 1923 earthquake had become the “Hollywood of Japan.” Th
e fi lm was noted for lead
actor Asaoka Nobuo’s resemblance to Bancroft (again) and for scenes that critic Tanaka Tetsunosuke described as “not so much ‘stinking of butter’ [i.e., Westernized] as a little American action fi lm in its own right” in which audiences “hallucinate” scenes from famous American fi lms such as Underworld (1927) and Th e Dragnet (1928) as a

Japanese fi lm. 46 Murata Minoru’s Skyscraper ( Matenro, 1930) was also made at Nikkatsu Uzumasa, and particularly highly praised for its “skillful translation” of the tempo of Docks of New York . 47 Critics even saw the infl uence of Docks of New York on period fi lms such as Kingire’s Banishment ( Kingire tsuiho, 1930), made at Shochiku’s Kamata studio: Tomoda Jun’ichiro praised the acting but wrote, “I wish they had imitated Bancroft and [Betty] Compson even more closely.” Similarly, top period fi lm star Hayashi Chojiro (later known as Hasegawa Kazuo) was praised for his “mimicry of Bancroft ” in A Wolf Howling in the Blizzard ( Fubuki ni sakebu ookami, Shochiku Kyoto, 1931). As Yamamoto goes on to point out, the “Underworld” ( ankokugai ) series of fi lms (e.g., Scarface, 1932, known in Japan as Boss of the Underworld [ Ankokugai no kaoyaku ]), and the “Dragnet”

( hijosen ) series (named aft er another Bancroft -Sternberg collaboration, Th e Dragnet ),
spawned a genre of Japanese gangster fi lms in the early 1930s, from Capone Returns ( Capone saigen, 1932) at the short-lived Tokatsu studio in Kyoto, to Ozu Yasujiro’s Dragnet Girl ( Hijosen no onna, 1933) at Shochiku Kamata. 48

Yamamoto’s research on the relation between Japanese and foreign cinema is invaluable. However, comparing his understanding of that relation to the tone of the 1930s journals reveals a slight diff erence of emphasis. Although there had been fi lm studies classes in Japanese universities even before World War II, Yamamoto belongs to the generation of scholars that established fi lm studies as an academic discipline in Japan in the 1970s and 1980s. With Sato Tadao and other postwar critics, Yamamoto insisted on the distinction between Japan and the United States as a means of highlighting Japan’s cultural specifi city: the “incomplete modernity” that resulted from the failure of the People’s Rights movement in the late nineteenth century and the postwar struggles for 05_Miy

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democratization. 49 Given the legacy of the occupation, and wars in Korea and Vietnam, these critics were particularly sensitive to the role of the United States in sponsoring Japan’s compromised political institutions, and looked to the cinema as a site of cultural resistance to American power. Th
at resistance is a symptom of the leveling of the “geo-
political incline” between Japan and the United States, itself a consequence of the growing contradictions between claims for American exceptionalism and the realpolitik of the United States’ postwar involvements. Th
e change became particularly clear aft er the

“oil shocks” of the 1970s and Japan’s emergence as a global economic power by 1983, when Yamamoto’s book was fi rst published. 50

Perhaps for those reasons, Yamamoto insists on adaptation—essentially, Japani-fi cation—as a necessary intertextual translation of specifi c scenes and characters, because the mass audience would not tolerate direct transcriptions of Western fi lms.

Yamamoto’s evidence, however, does not fully support his argument: Japanese fi lm critics around 1930 seem far less disturbed by the corrosive nature of cultural adaptation than later critics. Instead, cinephile critics writing in popular magazines found a kind of giddy hilarity in recognizing the absurd “localization” of foreign modes and genres with Japanese characters (Oka Joji as George Bancroft , Mizukubo Sumiko as a Western-style ingénue) and settings, something that comes to the fore again in the Nikkatsu studio’s popular “fi lms without nationality” ( mukokuseki eiga ) and Toho studio’s musicals of the 1950s and 1960s. Th
e wry acknowledgment of the insuffi
ciency of Japanese fi lm vis-à-
vis Hollywood cinema, as well as the bold declarations for a future cinema that could overcome it, are less an early-Foucauldian disciplinary discourse than a means of “lightening the burden” of being on the global cinematic periphery—a cinephilic combination of longing, parody, and a pointed awareness of geopolitical hierarchies that we can recognize as a form of knowledge.

Vernacular Modernism and

Transcultural Mimesis

Miriam Hansen’s writing on “vernacular modernism” is similarly concerned to suspend a political and cultural economy of the cinema that relies on a too-simple notion of Americanization. 51 She emphasizes the “negative dialectic” of Frankfurt School critical theory: both the negation of instrumental rationality and the mutual implication of high art and mass culture, such that negation does not stand at a critical distance but is immanent in the commodity itself, like Kracauer’s reading of Weimar Americanism and Benjamin’s dialectical image. In prewar cinema, for example, the idea of vernacular modernism promises to redeem not only American slapstick from Adorno’s contempt but Chinese and Japanese melodrama, seen as both progressive in their redefi nition of gender and obedient to local cultural norms. 52 Th
e argument treads a careful path
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114 michael raine
and fashions from the United States and avoiding the reduction of such exposure to a universal and trans-historical “Hollywood mode of narration.”

Rather than such a timeless utility, Hansen’s essays insist on linking local cinema to the contemporary experience of actual audiences, exposed to the same forces of global capitalism but in specifi c confi gurations. In Hansen’s argument, for example on Shanghai melodramas of the 1930s, the fi lms both radicalize audience perception of their historical circumstances and confi rm them in a situated, non-cosmopolitan identity. She is more careful than most political economy critics of Hollywood’s international reach to acknowledge the “locally and culturally specifi c aesthetics” of 1930s Shanghai melodramas, at the same time that she recognizes them as a “cultural translation” of the Hollywood model. 53 However, I am not sure they can do both. If fi lm off ers a new matrix of experience that allows audiences to recognize the conditions of their contemporary alienation, including the historical arbitrariness of gender subordination, then it cannot also maintain the cultural traditions that naturalized that hierarchy without producing some form of cognitive dissonance. Perhaps Hansen is too careful to avoid the univer-salizing arguments for classical narration, and too willing to accommodate her analysis to local cultural traditions, instead of recognizing that for vernacular modernism to off er the messianic potential for an “alternative public sphere” it must change existing cultural relations.

Reading etymologically, “vernacular” has less to do with local architecture, or even with the creole languages that Hansen emphasizes, than with the verna —Latin for slaves born of slaves brought from outside the slave owner’s domain. An uncomfortable metaphor, the word points to the violent and appropriative nature of the cinematic “borrowing” under discussion here. Hollywood fi lms did not simply dominate Japanese cinema, or Japanese spectators: studios profi ted from distributing prints they had bought free and clear, and only focused more on production when the Hollywood studios sought to take back those rents. Hollywood cinema was ransacked by the new fi lm production, sometimes literally cut up and incorporated into Japanese fi lms. To emphasize materiality is to recognize that even when Hollywood fi lm was popular in Japan, most of the profi t was kept by Japanese middlemen. And when the actual imports were substituted by Japanese versions, homage was mixed with parody. As Ozu hints in Woman of Tokyo ( Tokyo no onna, 1933), cinema was always exploitation, of topics and of opportunities for profi t. So how should we understand Japanese cinema’s too-close relation to Hollywood?

In a 1930 issue of Kinema Junpo, Okamura Akira praised Ozu Yasujiro’s Walk Cheerfully ( Hogaraki ni ayume, 1930) for its “portrait of gangsters who are so natural in their actions that it’s as if a gang of ruffi
ans from New York’s East Side red light
district had immigrated [ iseki shite ] to Japan” and went on to praise the sensibility of Ozu’s set design and camera position that reproduces the American fi lms perfectly. 54

Postwar writer Sato Tadao summarized the common sense among prewar critics when he praised the “peculiar reality” of Ozu’s Th
at Night’s Wife, in which “if a young Japanese
couple lived on the back streets of New York, this is what they would be like.” 55 Sato’s supposition expresses a general attitude among Japanese fi lm critics in the period before the 05_Miy

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adaptation as “transcultural mimesis” in japanese cinema 115
cultural turn toward militarism sent it underground: not so much lamenting the theft of Japanese cultural patrimony, nor detecting allegories of resistance in Japanese fi lms, but aiming for impossible formulations that point up the instability and humor of the sensory experience the fi lms provide, as a means of lightening the burden of standing on the global periphery.

My name for that sensory experience is “transcultural mimesis.” Transcultural because it entails “translation” or “adaptation” across a marked cultural boundary, something that was always part of the production and reception of these fi lms, and mimesis because the relation of original and copy is ever-present in this “mimetic medium.” Rather than the reductive sense of mimesis as naïve copying, I would like to restore to mimesis some of the complexity of its original uses: in classical Greece, mimesis and its cognates encompassed ritual repetition as a form of ontological re-presencing, the dramatic staple of the parodic stereotype, and the Aristotlian sense of learning by imitation that was revived by Frankfurt School thinkers. 56 Th ere is
a “closeness” to mimesis that is not part of all copying, what Michael Taussig calls

“the nature that culture uses to create second nature”—a pre-rational intimacy that Adorno and Benjamin also saw as a way out of the subject-object divide. 57 Th is essay
has reread fi lms and the critical discourse on them to discover at least three aspects of the “adaptation” of foreign cinema in Japan: aspects that could be termed homage, parody, and learning. Japanese fi lmmakers were engaged in a practice of transcultural mimesis that aimed, simultaneously, at re-creating Hollywood fi lm in Japan, parody-ing the absurdities of American cinema (e.g., heterosexual romance, strong female characters) in the Japanese context, and even learning from the gap between Japanese and American cinema something of the invisible but nonetheless real “geopolitical incline” between Japan and the United States. Rather than dismiss this complex of impure motivations as derivative or simply “Americanized,” we should recognize it instead as the specifi city of Japanese cinema, or at least cinema on the global periphery, a psychological expression of the material conditions to which East Asian fi lmmakers

“faced up” throughout the studio period. 58

Critics in 1930s Japan seem to have been more ready to acknowledge that complexity than current writers. Film director Yamamoto Kajiro noted in his autobiography that Hollywood was oft en written as “ 聖 林 ” or “holy wood,” a pun that Yamamoto acknowledges but then dismisses by arguing that it was simply a mistake. Mistake or not, it’s funny: the translation resonates with the combination of worshipful respect, absurdity, and wry acknowledgment of geopolitical unevenness that seems characteristic of peacetime Japanese studio cinema. 59 Not just a code, nor an ideology, we need a broader understanding of the pleasures of this “transcultural mimesis” that acknowledges both the fl uidity it introduces into cultural identity and the multifaceted nature of “imitation.” Actual audiences are notoriously opaque, but by paying close attention to the fi lms, the fi lm culture of which they were part, and their popular discursive reception we can at least speculate on the “structure of feeling” of a minimally specifi ed but still real audience that engaged with these fi lms. 60

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Conclusion

How then should we understand the history of shameless adaptation in Japanese cinema, made as if the other culture had “immigrated to Japan”? Cinema in Japan was always adaptation: from other media, to particular contexts, and of a foreign form.

Th
is chapter has been about that last kind of adaptation, of Hollywood cinema itself as a powerful cultural other. Surely there is something “punctual” about the late 1920s, just as Japanese fi lm production was establishing its dominance, that makes adaptations of Hollywood cinema particularly pointed. But that concern extends throughout the studio period, even at the height of the “cultural war” against the West. For example, when Japanese critics debated what the new “People’s Film” ( kokumin eiga ) should be in the early 1940s, the dominant understanding of the task became not how to produce an ethically and aesthetically Japanese cinema but how to replace Gone with the Wind for citizens of a pan-Asian empire that preferred Hollywood to Japanese fi lm. 61 Th
e most successful of the new People’s Films were action fi lms with clear references to foreign sources such as Stagecoach and Olympia, and even Ri Koran, the biggest of the wartime pan-Asian stars, followed a trail of celebrity blazed by Deanna Durbin in Japan. 62

Even more explicitly, the “cinema of high economic growth” of the 1950s and 1960s both copied directly and commented on its relation to American cinema and culture.

Toho’s musical fi lms starring pop singer celebrities such as Misora Hibari and Yukimura Izumi constantly tweaked the substitutability of these “imitation” ( monomane ) singers and their Western models. Th
e stars’ transmedia celebrity and the fi lms’ cultural pro-
miscuity were vehicles for the thoroughgoing exploitation of a popular culture that at fi rst glance seems to originate in the West. Even the song tunes were copied from foreign originals, leading Kawakita Kashiko, the doyenne of fi lm exporters, to say she would love to show the fi lm to foreigners as an example of Japanese cinema now—but it would be too expensive to clear the copyrights. 63 Aft er the ANPO protests of 1960, those references became more cynical, even in the seemingly popcorn musical genre. For example, Young Season ( Wakai kisetsu, 1962), the fi lm adaptation of a TV drama series played almost entirely by pop singers, is an “industrial competition” ( sangyo kyoso ) musical comedy set among cosmetics companies competing for foreign technology to develop

“drinkable foundation” (drink it and become white). Th
e fi lm dramatizes a post-ANPO
resentment toward the “geopolitical incline” by dissolving it in absurd comedy at the same time as preserving a pointed critique of global racial politics. How much more knowing can the cinema be? Enough to also claim, in another throwaway line, that these days “the copy is better than the original.” Th
at cynicism is foregrounded, too,
in the notorious “fi lms without nationality” of the early 1960s, in particular the “wandering outlaw” series starring Kobayashi Akira. Th
e fi lms have a reputation as straight
imitations of the western “singing cowboy” genre, but as Watanabe Takenobu astutely observes, the central character Taki Shinji carries the traumatic history of World War II along with his guitar, and the genre is characterized by an absurd overlay of western 05_Miy

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adaptation as “transcultural mimesis” in japanese cinema 117
genre conventions, including wide-open landscapes, and touristic Japanese locations where it is always “the day of the festival” when Taki comes to town. 64 Th e fi lms are
not stable allegories but ambivalent fantasies—of beating up hairy foreigners in bars, for example, while at the same time siding with the Ainu against predatory Japanese developers.

From copy to adaptation—the pleasure of these fi lms seems something like the Benjaminian vernacular modernism analyzed by Miriam Hansen. Not simply a matter of refl exivity but a taking up of social reality in the mode of play . 65 Like Benjamin on the power of cinema, these fi lms value playing at being American, though they never forget that the border exists. Th
e fi lms remind us that Americanization is more com-
plicated than the language of “cultural fl ow” allows: they ambivalently engage in and expose the growth of an “Americanization without America,” which challenges the reduction of cultural forms to economic interests. Regulatory barriers lead to a kind of “cultural quantum tunneling” in which particles of foreign fi lms seen only by an educated, cinephile minority (including fi lmmakers) appear in popular Japanese cinema, despite barriers caused by quotas, subtitling, and cultural distance. Th ose regulations reduced the trade defi cit, but they did not preserve a hermetically “Japanese”

cultural zone. Instead, a large fraction of Japanese studio cinema is distinguished by a baroque fascination with its Western parallel—a fascination that extends to the explicitly nationalist gangster fi lms of the 1960s and the countercultural porno-period fi lms (clearly modeled on blaxploitation) of the 1970s. We cannot understand fi lms, or the debates around them, without recognizing that dual orientation of Japanese fi lm and fi lm discourse: toward the authority of Western cinema and toward the project of making it “Japanese.”

Vernacular cinema comes into being in acts of violent appropriation, and is not simply the result of cultural colonization. But the agency does not lie simply with creative reception either, even when conceptualized as labor-power: vernacularization leaves no layer unturned. 66 Tradition and the past become topics of debate within various modernities that cannot be disciplined solely by geography. 67 Writing the history of audiovisual adaptation, at least in the relatively successful capitalist modernization of East Asia, calls for a theory of transnational cinema in which geopolitical unevenness is measured by the specifi cs of regulation and institution, and actual textual fi guration, as much as by the “logic” of late capital. Cinema is not simply “remade in Japan”—instead of indulging in horizontal wishful thinking we should consider how “facing up” to Hollywood engaged all the modes of transcultural mimesis. 68 From the introduction of cinema until the 1970s, cinema in Japan, even when it dominated the domestic box offi
ce, was haunted by foreign, especially American, fi lms. Th
at
intertext was both a model and a threat—and an interpretive horizon. As the geopolitical incline levels out we risk losing sight of how cinema in Japan was a form of adaptation: not only from theater and literature but from something closely identifi ed with the West into something more ambiguous that could split the diff erence between homage and parody, and sometimes even become an instrument of refl exive understanding.

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Notes

1 . See, for example, Hortense Powdermaker , Hollywood: Th e Dream Factory

( Grosset

& Dunlap , 1950 ) on fantasy; Ruth Vasey , Th e World According to Hollywood, 1918–1939

( Madison : University of Wisconsin Press , 1997 ) on international trade; and of course Christian Metz , Th
e Imaginary Signifi er ( Bloomington : Indiana University Press , 1982 ) on absent objects.

2 . Th
is was recognized early by Walter Benjamin in his famous article “Th e Work of Art
in the Age of Its Technical Reproducibility,” in Walter Benjamin: Selected Writings , vol. 2

( Cambridge, MA : Harvard University Press , 2005 ).

3 . For the idea of heterotopia as an “other space” that juxtaposes incompatible spaces and incompatible dimensions, see Michel Foucault , “Of Other Spaces,” Diacritics 16 ( 1986 ) .

Foucault’s idea is valuable precisely because it is abstract and not formal: it is neither positive nor negative, not tied to a particular defi nition of medium, and points to the way that spaces of illusion can destabilize social life outside them in the way that I am describing here. Cinema is both heterotopic and heteronomic: it gives access to other spaces, but at the same time exerts power over the perceiving subject.

4 . For some sophisticated examples, see the essays in Natasa Durovicova and Kathleen Newman , eds., World Cinemas, Transnational Perspectives ( New York : Routledge , 2010 ).

5 . Th
e classic statement of the problem is Armand Mattelart’s infl uential How to Read Donald Duck: Imperialist Ideology in the Disney Comic ( New York : International General , 1975 ) .

See also Toby Miller , “Cinema Studies Doesn’t Matter: Or, I Know What You Did Last Semester,” in Keyframes: Popular Cinema and Cultural Studies , ed. Matthew Tinkcom and Amy Villarejo ( London : Routledge , 2001 ) . Aspects of the argument are echoed in Mette Hjort , “Th
emes of Nation,” in Cinema and Nation , ed. Mette Hjort and Scott MacKenzie ( London; New York : Routledge , 2000 ) , and Yomota Inuhiko , Ajia eiga no taishuteki sozoryoku ( Tokyo : Seidosha , 2003 ).

6 . Yamamoto Kikuo , Nihon eiga ni okeru gaikoku eiga no eikyo (Th e Infl uence of Foreign Film
on Japanese Films) ( Tokyo : Waseda Daigaku Shuppanbu , 1983 ).

7 . See Steven Croft s , “Reconceptualizing National Cinema/s,” Quarterly Review of Film and Video 14 , no. 3 ( 1993 ) for a rejection of Hollywood as the “Big Other.” Against that rigidity, Th
omas Elsaesser argues for the signifi cance of foreign fi lm to the constitution of a national cinema in New German Cinema ( New Brunswick, NJ : Rutgers University Press , 1989 ) . In an essay full of spatial metaphors, one more at the margin: we should recognize a

“non-commutative cultural distance” that makes Japan further from the United States than the United States is from Japan.

8 . See, for example, Jenny Lau ,

Multiple Modernities: Cinemas and Popular Media in

Transcultural East Asia ( Philadelphia : Temple University Press , 2003 ) ; Kinnea Shuk-Ting Yau , Japanese and Hong Kong Film Industries: Understanding the Origins of East Asian Film Networks ( London; New York : Routledge , 2011 ) ; Dina Iordanova , Cinema at the Periphery ( Detroit : Wayne State University Press , 2010 ) ; Fredric Jameson , A Singular Modernity: Essay on the Ontology of the Present ( London; New York : Verso , 2002 ) ; and Harry Harootunian , Overcome by Modernity: History, Culture, and Community in Interwar Japan ( Princeton, NJ : Princeton University Press , 2001 ).

9 . For the critique of received opinion that is “agreeable to reason” see Charles Peirce , Collected Papers 2.166 ( Cambridge : Belknap Press of Harvard University Press , 1932 ) 05_Miy

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10 . Yamamoto, Infl uence of Foreign Film, 301. See also the cinema pamphlet for the Shinjuku Shochikukan (1935.01) for a description of Saito Torajiro’s “artful nonsense.”

11 . Komatsu Hiroshi , “Some Characteristics of Japanese Cinema before WWI,” in Arthur Nolletti Jr. and David Desser (Eds.) Reframing Japanese Cinema: Authorship, Genre, History ( Bloomington : Indiana University Press , 1992 ).

12 . See Yoshimoto Mitsuhiro ,

Kurosawa: Film Studies and Japanese Cinema

( Durham,

NC : Duke University Press , 2000 ), 417 , for a brief description of Tachikawa (Tatsukawa) bunko. Critics have written of the close connection between Japanese cinema and theater, but in the early period the connection was stronger to lower forms such as taishu engeki (popular theater) and traveling kabuki, via the new form of shinkokugeki (an adaptation of kengeki [swordplay] scenes from popular theater) than directly to established kabuki, or the new theatrical forms of shinpa, or shingeki . See Okada Hiroshi , Taishu geino shiryo shusei , vol. 9 ( Tokyo : San’ichi Shobo , 1982 ).

13 . See the cinema pamphlet from the Teikokukan (1931.07.15) for Kido’s proclamation. See also Chika Kinoshita , “Mise-en-scène of Desire: Th
e Films of Mizoguchi Kenji” (PhD diss.,

University of Chicago , 2007 ) , for a discussion of the relation between popular literature and Japanese cinema. One of the most prolifi c screenwriters at Shochiku, Kitamura Komatsu, also wrote many novels that were ostentatious with foreign things, and words.

14 . I am developing an account of “transmedia exploitation” in my book project Modernism, Materiality, and Transcultural Mimesis: New Japanese Cinemas, 1955–1964 . For a description of the media age, see William Gardner , Advertising Tower ( Cambridge, MA : Harvard University Press , 2006 ) . Th
e radio dramas that Mizoguchi Kenji and others directed aft er
the introduction of radio broadcasting in 1925 would be another interesting, albeit later, intermedial site of adaptation.

15 . See Michael Raine , “No Interpreter, Full Volume: Th e Sound Image as Cultural Modernity
in Japan,” (forthcoming) . See also Edward Mack’s groundbreaking Manufacturing Modern Japanese Literature: Publishing, Prizes, and the Ascription of Literary Value ( Durham, NC : Duke University Press , 2010 ) for an approach to an institutional history of literature.

I have found James Lastra , Sound Technology and the American Cinema ( New York : Columbia University Press , 2000 ) , and Steve Wurtzler , Electric Sounds: Technological Change and the Rise of Corporate Mass Media ( New York : Columbia University Press , 2008 ) , helpful in formulating these ideas. For a demonstration of the vertiginous intermedial play those developments made possible, see Daigaku no wakadanna [ Young master goes to college]

( direc tor: Shimizu Hiroshi, 1933).

16 . Th
e Club cosmetics company was the most prolifi c advertiser, both in cinema pamphlets and through the ubiquitous “club toothpaste” illuminated sign in Shochiku fi lms of the period.

17 . Fukui Keiichi ( Eiga Hyoron, June 1930). My thanks to Yuki Takinami for bringing this quotation to my attention.

18 . David Bordwell , Ozu and the Poetics of Cinema , ( Princeton, NJ : Princeton University Press , 1988 ) Noel Burch , To the Distant Observer ( Berkeley : University of California Press , 1979 ).

19 . See Yamamoto, Nihon eiga ni okeru gaikoku eiga no eikyo ; Chiba Nobuo , Ozu Yasujiro to nijusseiki [Ozu Yasujiro and the twentieth century] ( Tokyo : Kokusho Kankokai , 2003 ) ; Tanaka Masasumi , Ozu Yasujiro no ho e [In search of Ozu Yasujiro] ( Tokyo : Misuzu Shobo , 2002 ) ; and Ozu Yasujioro shuyu [Travels around Ozu Yasujiro] ( Tokyo : Bungei Shunju , 2003 ).

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120 michael raine

20 . Th
e idea of going beyond by going through is related to Harry Harootunian’s idea that an alternative to “overcoming modernity” in prewar Japan by adopting an authoritarian cultural nationalism was an even closer embrace of that Western-associated culture: a state of being “overcome by modernity.” See Harry Harootunian , Overcome by Modernity ( Princeton, NJ : Princeton University Press , 2000 ) . See also Yuki Takinami , “Refl ecting Hollywood: Mobility and Lightness in the Early Silent Films of Ozu Yasujiro, 1927–1933”

(PhD diss., University of Chicago , 2012 ) , for an extended discussion of the philosophical aspects of Ozu’s relation to Hollywood. Th
e idea of fi lm as an “art form” in the sense of

German art theory was strong in prewar Japan. Ozu and his circle (Noda Kogo and others) shared that interest in “pure” visual narration and the titleless fi lm (for example, their praise for Asphalt ), but what is striking about Ozu is his interest in what cinema could do . In my book project Th
e Culture of the Sound-Image in 1930s Japan, I argue that Ozu responded to the specifi c confi guration of expectations (in terms of narration, genre, and technology) in typically contrarian fashion, to produce a “medium specifi c intermediality” that aimed at a “new form of silent cinema.”

21 . Ozu Yasujiro, Eiga no Tomo, January 1931, quoted in Chiba Nobuo, Ozu Yasujiro, 84.

22 . Inagaki Takao, Chuo koron, July 1936, 64.

23 . “Crisis Time Japan” ( Hijoji Nippon ) was announced in 1932 aft er the “Manchurian Incident” and the assassination of Prime Minister Inukai. Th
ere was even a “Crisis Time

Japan song” as part of a call on Japanese to give up their cosmopolitan ways and return to “Japanese spirit”—as in Tanizaki Jun’ichiro’s In Praise of Shadows, 1933. See Peter High , Th
e Imperial Screen: Japanese Film Culture in the Fift een Years’ War, 1931–1945

( Madison : University of Wisconsin Press , 2003 ), 40–50 for background information on this period.

24 . In Kyushu, at least, it was paired with another bucolic subject: Paddy the Next Best Th ing

(1933), starring Janet Gaynor.

25 . For a discussion of “sound version” fi lms see Raine, “No Interpreter, Full Volume.”

(forthcoming).

26 . Kido describes seeing the sound fi lm demonstration in New York in his autobiography Nihon eigaden: eiga seishakusha no kiroku [Th
e Story of Japanese Cinema: Record of a Film

Producer] ( Tokyo : Bungei Shunju Shinsha , 1956 ), 69 . Kido was instrumental in pushing Shochiku to invest in sound fi lm by establishing a research group in which the Tsuchihashi brothers produced the fi rst “made in Japan” sound recording system, and prided himself in inventing the term “part talkie” for fi lms with just partial dialogue.

27 . See Eiga nenkan [Film Yearbook], ( Tokyo : Asahi shinbunsha , 1934 ), 287–289 , for a list of fi lms released through 1932 with dialogue or with music.

28 . Itagaki Takao, Chuo Koron, 1936.07, (July 1936) 59.

29 . Th
at subtlety was the constant in critical discourse on Ozu from the early 1930s on: an artist working in a popular medium, creating scenes of such psychological subtlety that surely, said the critics, the audience would not notice. See for example the review of Ozu’s Mata au hi made (lost) by Q (Tsumura Hideo) in Asahi shinbun 1932.11.28, p. 9: Ozu is like asparagus: “fi ne threads and a high fl avor”!

30 . See, for example, Kinnea Shuk-Ting Yau, Japanese and Hong Kong Film Industries, i–xxii, and Iordanova, Cinema at the Periphery, 1–19. In literature, see Karen Th ornber , Empire of

Texts in Motion: Chinese, Korean, and Taiwanese Transculturations of Japanese Literature (

Cambridge, MA

:

Harvard University Press

,

2009

)

, although the book recognizes
hierarchies within “contact nebulae” that are ignored by its publicists.

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31 . Kristin Th
ompson points out that Japan was almost unique in dominating the domestic market without overt political controls. She is correct that the vertical integration of the industry made that possible (along with strong discursive support for local production and the complexity of extracting value from “intellectual property” so far from the metropolitan center).

32 . Eiga nenkan [Film Yearbook] (Asahi shinbunsha,1926), 76.

33 . Ibid., 67.

34 . Ibid., 1928–1929, 85.

35 . Kozono Suenori , “Mukojima satsueijo no hoshin name ni hofu” [Policy and aspirations of the Mukojima studio], in Kakushin seru Mukojima satsueijo ( Tokyo : Nihon katsudo shashin kabushiki kaisha , 1923 ) . My thanks to Diane Lewis for bringing this pamphlet to my attention.

36 . Komatsu Hiroshi , “Th
e Foundation of Modernism: Japanese Cinema in the Year 1927,”

Film History 17 , nos. 2/3 ( 2005 ), 363 .

37 . Itatsu Yuko , “Japan’s Hollywood Boycott Movement of 1924,” Historical Journal of Film, Radio and Television 28 , no. 3 ( 2008 ).

38 . Aaron Gerow , Visions of Japanese Modernity ( Berkeley : University of California Press , 2010 ), 14 .

39 . Aaron Gerow , Writing a Pure Cinema: Articulations of Early Japanese Film (PhD diss., University of Iowa , 1996 ), 299–338 , and Aaron Gerow , “Nation, Citizenship, Cinema,” in A Companion to the Anthropology of Japan , ed. Jennifer Robertson ( Malden, MA : Blackwell , 2005 ), 408 . For an analysis of “the people are missing” as the loss of constituency in Western radical cinema, see Gilles Deleuze , Cinema 2: Th e Time Image ( London : Athlone ,

1989 ), 211 .

40 . Mitsuyo Wada-Marciano ,

Nippon Modern: Japanese Cinema of the 1920s and 1930s

( Honolulu : University of Hawaii Press , 2008 ), 125 . Her argument that the middle-class fi lm dovetails with Japanese cultural nationalism also questions the notion of “code-switching”

between two “subject positions”—the subject of capitalist consumption and the subject of the militarist state—in Miriam Silverberg’s Erotic Grotesque Nonsense: Th e Mass Culture of

Japanese Modern Times ( Berkeley : University of California Press , 2006 ).

41 . Wada-Marciano, Nippon Modern, 124.

42 . Iwasaki Akira , Eiga to shihonshugi ( Tokyo : Oraisha , 1931 ), 91 .

43 . Gerow, Visions of Japanese Modernity, 14, 34,91, 97.

44 . Kamata 1932.12, 63, 66.

45 . Quoted in Yamamoto, Infl uence of Foreign Film, 428.

46 . Ibid., quoted on 432–433.

47 . Ibid., 432.

48 . Ibid., 429–440.

49 . Ibid., 436.

50 . Fredric Jameson’s famous periodization of postmodernity as the economic crisis brought on by the oil shocks, the falling rate of profi t that Marx prophesied would doom capitalism, is perhaps better understood less as “late capitalism” than as a shift in the center of economic power from West to East. See Jameson , Postmodernism, or, the Cultural Logic of Late Capitalism ( Durham : Duke University Press , 1991 ), xviii–xxii 51 . See Th
omas Guback , Th
e Film Industry in Post-war Western Europe: Th
e Role of

Euro-American Interaction in the Shaping of Economic Structures and Operations ( Champaign : University of Illinois Press , 1969 ) , and Th omas Guback , Transnational

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122 michael raine

Communication and Cultural Industries ( Paris : UNESCO , 1982 ) . Also the discussion in the UNESCO-sponsored McBride Report ( Paris : UNESCO , 1980 ) of media concentration (pp. 96–99) and the need for a “new world information and communication order"

(pp. 268–275); UNESCO, Many Voices, One World: Towards a New More Just and More Effi
cient World Information and Communication Order ( Paris : UNESCO , 1980 ) , and Frederick Wasser , “Is Hollywood America? Th
e Trans-Nationalization of the American

Film Industry,” Critical Studies in Mass Communication 12 ( 1995 ).

52 . See Miriam Hansen , “Th
e Mass Production of the Senses: Classical Cinema as Vernacular

Modernism,” in Reinventing Film Studies , ed. Christine Gledhill and Linda Williams , 332–

350 ( New York : Oxford University Press , 2000 ) ; Miriam Hansen , “Fallen Women, Rising Stars, New Horizons: Shanghai Silent Film as Vernacular Modernism,” Film Quarterly 54 , no. 1 ( 2000 ): 10–22 ; Miriam Hansen , “Room for Play: Benjamin’s Gamble with the Cinema,”

October 109 ( 2004 ): 3–45 ; Miriam Hansen , “Vernacular Modernism: Tracking Cinema on a Global Scale,” in World Cinemas, Transnational Perspectives , ed. Natasa Durovicova and Kathleen Newman ( New York : Routledge , 2010 ).

53 . Hansen, “Fallen Women,” 19. See also Ackbar Abbas , Hong Kong: Culture and the Politics of Disappearance , ( Minneapolis : University of Minnesota Press , 1997 ) 12 , for the idea of

“cultural translation.”

54 . Yamamoto, Infl uence of Foreign Film, 436.

55 . Ibid., quoted on 436.

56 . See Gunter Gebauer and Christof Wulf , Mimesis ( Berkeley : University of California Press , 1996 ) for a magisterial overview of the complex intellectual history of the concept, including Aristotle’s theory of learning that cannot be reduced to simple imitation. For mimesis as ontological re-presencing, see Jean-Pierre Vernant , “From the ‘Presentifi cation’

of the Invisible to the Imitation of Appearance,” and “Th
e Birth of Images,” in Mortals and

Immortals: Collected Essays (Princeton, NJ: Princeton University Press , 1991 ) . My thanks to Mark Payne for pointing me toward Vernant. For dramatic parody see Froma I. Zeitlin , Playing the Other: Gender and Society in Classical Greek Literature ( University of Chicago Press , 1996 ), 387 .

57 . See Michael Taussig , Mimesis and Alterity ( New York : Routledge , 1992 ), xiii .

58 . Ana Lopez , “Facing Up to Hollywood,” in Reinventing Film Studies ( New York : Oxford University Press , 2000 ) . Th
e emphasis in the fi lms and the criticism not on foreign ideas
but on non-Japanese bodies and things (including Nipper, the RCA Victor dog), recalls the tactility of mimesis in Michael Taussig’s Mimesis and Alterity (1992). And the potential for transcultural mimesis to open onto something like refl exive understanding is also anticipated in his Benjaminian hope that “mimetic excess provides access to understanding the unbearable truths of make-believe as foundation of an all-too-seriously serious reality, manipulated but also manipulatable” (p. 255).

59 . See, for example, Ushihara Kiyohiko , Eiga mangekyo ( Tokyo : Yumani shobo , 2006

[reprint of 1927 edition]), 25 , 102 , 189 , 191 , and Yamamoto Kajiro , Katsudoya jitaden , ( Tokyo : Ozorasha , 1998 ) [reprint of 1972 edition], 317, as well as passing references in magazines from the period.

60 . Raymond Williams introduced the idea of “structure of feeling” in his essay “Film and the Dramatic Tradition,” in Raymond Williams and Michael Orrom . Preface to Film ( London : Film Drama , 1954 ) and went on to employ it in more widely known works such as Th
e Long Revolution ( London , Chatto & Windus , 1961 ).

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61 . As Aoyama Yuichi wrote of the Shanghai exhibition space now controlled by Japan, “ Th e

Loyal 47 Ronin and Battle at Kawanakajima are no substitute for Gone with the Wind ”

(“Shin taisei natta Shanhai eigakai,” Nippon eiga 1942.03, 96). He went on to criticize existing

“continental fi lms” such as China Nights : “Th
ese ridiculous fi lms called Continental
fi lms, we can’t even show to hairy foreigners [i.e., Westerners], never mind to Chinese.

Continental fi lms that work only in Japan? Continental fi lms that are laughed at on the continent!”

62 . Th
e “classical music boom” in Japanese cinema aft er 1937 was triggered by the Deanna Durbin fi lm 100 Men and a Girl ( Orchestra Girl in Japan). Th e fi lm played at Toho’s fl agship

Nichigeki cinema and drew crowds so large they blocked traffi
c, four years before Ri

Koran’s live show in the same theater, singing the same “Libiamo” song, sealed her star status by causing similar disruptions. As Hazumi Tsuneo wrote in Eiga to minzoku (1941), p. 262, no one watches American fi lm anymore—except Chaplin and Durbin, of course.

63 . Kawakita Nagamasa and Kawakita Kashiko, interviewed by Tanaka Jun’ichiro. “Yoroppa eigakai kinkyo arekore” in Kinema junpo 1957.2 (#168), reprinted in Kinema junposha, Besuto ob Kinema Junpo 1950–1966, 555.

64 . Watanabe Takenobu , Nikkatsu akushon no karei no sekai ( Tokyo : Miraisha , 2004 ), 122 , 152 .

65 . Miriam Hansen , “Room for Play: Benjamin’s Gamble with the Cinema,” October 109

( 2004 ): 3–45 . See also Miriam Hansen . Cinema and Experience: Siegfried Kracauer, Walter Benjamin, and Th
eodor W. Adorno

( Berkeley : University of California Press , 2011 ).

66 . For an account of the labor power of reception see Toby Miller et al., Global Hollywood (BFI, 2001), and Global Hollywood 2 (BFI, 2008).

67 . See the discussion of various pertinent “-scapes” in Arjun Appadura , Modernity at Large: Cultural Dimensions of Globalization ( Minneapolis : University of Minnesota Press , 1996 ) , for a tentative loosening of the disciplinary ties of geography. For a naturalization of

“regionalism” see Iordanova, Cinema at the Periphery, and Kinnea Shuk-TingYau, Japanese and Hong Kong Film Industries.

68 . See Joseph J. Tobin , Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society ( New Haven, CT : Yale University Press , 1992 ) , for this trope of remaking applied to Japanese adaptations of Western culture.

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chapter 6
t h e e d g e o f
m o n tag e : a c ase o f
m o d e rn i sm / moda n i z um u
i n ja pa n e se c i n e m a
chika kinoshita

Genealogy of Modanizumu

“The Speed Era,” “Gonda Yasunosuke,” “Th
e Modern Girl,” and “Nakai Masakazu and
the Machine Aesthetics”—these are some of the subheadings of Japanese Cinema and Modernism, 1920–1930 ( Nihon eiga to modanizumu 1920–1930 ). In retrospect, this single volume, edited by fi lm scholar Iwamoto Kenji in 1991, posed most of the central research questions that Japanese fi lm studies would pursue in the subsequent two decades. Th
e most pressing issues of the era can all be found in the Pure Film movement, fi lm censorship, interwar mass culture, domestic melodrama, and changing gender roles. In other words, the almost self-evident and yet contested relationships between modernism/modernity and cinema in Japan lie at the very heart of our fi eld. Th is chapter assumes the task of unraveling these ties by focusing on the Tokyo March ( Tokyo koshinkyoku ) phenomena, the well-known 1929 popular song and its accompanying media texts, particularly the fi lm adaptation directed by Mizoguchi Kenji. Made at the time of multidimensional crisis in modern Japanese history, the Tokyo March texts went beyond mere emblems of modan (modern) or modanizumu (modernism), condensing the possibilities and limitations of Japanese modernity itself. Th
is chapter thus zooms
from the microscopic view to the big picture. Before going into detail, however, let us roughly sort out the major issues in modanizumu , particularly its relationship with the trinity of modernization, modernism, modernity.

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the edge of montage 125

Th
e collection Japanese Cinema and Modernism both encapsulated and profi ted from the ambiguity of the term “modernism” ( modanizumu in the phonetic script katakana) in Japanese. Th
e connotations modanizumu carries do not neatly fi t into the clearly defi ned and widely shared meaning of “modernism” as the heterogeneous but interconnected movements of arts and letters situated roughly between the late nineteenth century and the mid-twentieth century, characterized by rebellion against bourgeois values, self-refl exivity, and the foregrounding of the materiality of the medium, among others.

To quote a passage from Iwamoto Kenji’s introduction:

Th
e term modanizumu embraces slightly diff erent values from kindaishugi . Th e
latter includes the positive and negative poles at which European rationalism, be it critical thought or science, arrived; and we have been refl ecting upon the negative pole for some time. In particular, “Overcoming the Modern” was already advocated in prewar Japan, carrying heavy issues like the state, ideology, and history with it.

In contrast, “ modanizumu ” embraced an image that was lighter, coalesced with superfi ciality, brightness, and novelty. How did “ modanizumu ” as an image, rather than “ kindaishugi ” as an ideology, enter Japanese cinema? 1

Here, Iwamoto places modanizumu in the realm of “images.” In the paragraphs that follow, he goes on to identify two diff erent but interrelated manifestations of modanizumu in fi lm: the surface ephemera of mores and fashion and the shocks and sensations of

“visual language.”

Iwamoto’s blithe celebration of the superfi cial and the transient in consumer capitalism and media culture must be framed within the historical context in which it was written. His idea was premised upon a shrewd separation of modanizumu from kindaishugi , the ideology of modernization that was characterized by industrialization, rationaliza-tion, and scientifi c progress modeled upon the West. In so doing, on the eve of the burst-ing of the bubble economy, Iwamoto clearly echoed the discourse on postmodern Japan in the 1980s: Japan as an empire of the surface play of signifi ers, utopia/dystopia aft er the end of history.

In eff ect, in the 1980s, Japanese scholarship on interwar cultural production and consumption emerged in a variety of disciplines. Th
is emergence was clearly conditioned by
a heightened interest in contemporary consumer culture and urbanism in megalopolis.

Economic historian Takemura Tamio opened the decade by casting new light on the Taisho era (1912–1925) as the formative period of mass consumer culture in Japan. 2 In 1982, sociologist Minami Hiroshi edited an essay collection titled Studies on Japanese Modernism ( Nihon modanizumu no kenkyu ). In his introduction, Minami off ered a succinct periodization of Japanese modernism/ modanizumu that spanned from the early 1920s to 1937, the year the government ordered the dance halls to close. Minami called modanizumu a “modernization phenomena particular to Japan” (tokushu Nihon teki na kindaika gensho) that culminated in the 1930s. Labeling it “erotic, grotesque, nonsense,”

he situated it between the two offi
cial waves of modernization: civilization and enlight-
enment in Meiji and Americanization under the Allied occupation. 3

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126 chika kinoshita

Adopting the understanding of modanizumu as a response to the transformation of social mores and fashion in interwar Japan, literary critic Unno Hiroshi wrote a vastly infl uential study of the representation of Tokyo in literature of the 1920s. Unno’s Tokyo the Modern City was certainly a pioneer: it shed light on then-obscure works of literary modernism, such as Kawabata Yasunari’s Th
e Scarlet Gang of Asakusa and Hagiwara

Kyoshiro’s poetry and put them side by side with journalistic reportage, fi lm, and advertisement. Yet, Tokyo the Modern City recoiled from completely identifying modanizumu with the historical avant-garde and/or high modernism in the West. Commenting on Dadaist Yoshiyuki Eisuke’s style, Unno stated:

Th
e fancy rhetoric and speedy style as seen in phrases such as “the skirt has revolving windows” and “constructing the cityscape of shoes” characterize modanizumu . Its impressionistic descriptions attempt to grasp the instant modality of details and thereby spotlight those things which were hitherto deemed unworthy of literary attention, such as a piece of wastepaper swirling on the street. Modanizumu valorizes the ephemeral and transient superfi ciality of the city. Modanizumu is fragmentary, incoherent, and decadent. . . . Modanizumu tries to break itself free from old values.

It is iconoclastic, to be sure, and yet does not attempt to create new values, as the Proletarian School does. Rather, it enjoys a moment of freedom that follows the loss of values. It affi
rms phenomena, the surface, and the present, suspending the value
judgment. 4

Unno’s insistence on the surface and mistrust of political opposition bespeak their own historicity. In the postmodern Japan of the 1980s, modanizumu was discovered as an origin of “now,” the constantly renewing present in the consumer culture of late capitalism, not as the dead-serious kindaishugi , the obsolete and passé ideology of modernization. In this sense, modanizumu had an affi
nity with the vision of the
decadent and playful Edo as cultural storehouse, discovered and celebrated in the postmodern 1980s. 5

Indeed, it is rather odd that modanizumu , a phonetic transcription of “modernism,”

was so sharply separated from modernization and political and aesthetic avant-gardes and aligned with the postmodern, or even the pre-modern. Yet, as Suzuki Sadami points out in his essay that maps out the history of reception and appropriation of both kindaishugi and modernism, modernism itself, whether in the West, in Japan, or in other parts of the globe, has always been a critique of the modern condition.

Th
us, modernism has embraced elements of antimodernity or “overcoming modernity.” Suzuki highlights how heterogeneous intellectual traditions in Japan, from Confucianism to medieval aesthetics, worked as receptacles of modern thought imported from the West, and at the same time were reconstructed and mobilized to question and challenge modernity. In other words, modernism structurally requires its other. Suzuki’s approach is in line with the recent critical endeavors to reexamine alternative, colonial and/or non-Western modernities as confl uent, hybrid, and reciprocal, if asymmetrical. In this light, the looser understanding of modanizumu as a social, everyday, and fashion plural, rather than the strict defi nition of high modernism, reemerges with use value.

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Accelerated globalization in the twenty-fi rst century renewed the interest in global modernity. As Andreas Huyssen argues, on one hand, colonialism and imperialism have been recognized as not merely contemporary with, but also constitutive of, the historical avant-garde, as the modernist discovery and use of the primitive or presentational in non-Western cultures most saliently demonstrate. On the other hand, the simplistic dichotomies of the West and East (or the rest), center and periphery, global and local, and high and low have been undermined by their acute attention to complex hierarchies and temporarities within specifi c local contexts of cultural production/consumption. 6

It was within this emerging debate on alternative modernities that the late Miriam Hansen proposed the term “vernacular modernism.” It engages with the debate at two separate but interrelated levels: the issues of high modernism and mass culture and the plural relationships between Hollywood and alternative modernities, such as China and Japan. Hansen argues that the study of modernism should encompass the ephemera of modernity such as fashion, advertisement, and cinema, because they articulated and mediated industrial capitalism’s assault on the human sensoria, just as high-modernist arts did. 7 Moreover, since Hollywood cinema was mass-produced by modern industry and mass-consumed in culturally diverse audiences in the United States, it had the possibility of providing the vernacular idiom, by which each local audience around the world could respond to the industrial-capitalist modernity and modernization. 8 Th
is possibility has marked implications for the study of East Asian
modernities in the interwar period. Both in China and Japan, audiences and fi lmmakers appropriated Hollywood cinema to respond to the rapidly changing society, in which traditional and modern, rural and urban, and rich and poor were juxtaposed, overlapped, and oft en violently confl icted with each other. 9 Hansen’s concept has enabled the students of East Asian cinemas to discuss the interrelations between Hollywood and local practice without drawing upon the now-dirty word “infl uence.”

Aaron Gerow’s warning that reliance on the concept of “appropriation” as cultural translation can unwittingly reinforce Hollywood cinema’s central position must be taken seriously. 10 Th
is chapter responds to Gerow’s remark in two ways: First, it retains the terms

“appropriation” and “vernacular” despite Gerow’s oppositions, precisely as a reminder of the asymmetrical power relations between Hollywood and local fi lm practice, in this case Japanese cinema. Second, it draws upon the concept of “montage”—fi lm idiom derived from a French word that refers to a Soviet theorization of the classical Hollywood paradigm—to eschew the dyadic relationship between Hollywood and its “alternative.” In eff ect, as this chapter will demonstrate, montage encapsulates multiple facets of modernity, as it connects and juxtaposes Americanism and communism as mass culture, and high modernism and melodrama as articulations of sensory trauma in modernity.

Hansen’s idea allows us to look at modanizumu anew: as a conceptual tool that articulates the relationships between politics and everyday life in Japan, as the aestheticization of politics and the politicization of aesthetics. In the oft -quoted ending of his essay “Th e

Work of Art in Its Age of Technological Reproducibility,” Walter Benjamin writes:

“ Fiat ars—pereat mundus [Let art fl ourish—and the world pass away]” says fascism, expecting from war, as Marinetti admits, the artistic gratifi cation of a sense perception 06_Miy

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128 chika kinoshita
altered by technology. . . . Its [mankind’s] self-alienation has reached the point where it can experience its own annihilation as a supreme aesthetic pleasure. Such is the aestheticizing of politics, as practiced by fascism. Communism replies by politicizing art. 11

As “aesthetics” refers to the study of the senses and body, the surface of everyday life and mass culture on which modanizumu fl ourished was none other than the battlefi eld where fascism and communism competed with each other, seeking to manage, take advantage of, or undo the sensory alienation in modernity. 12

It is a legitimate question as to whether sensory alienation can actually generate stylistic features like montage. 13 In response, this chapter introduces historical discourse as a mediating ground between montage and modernity, rather than establishing a causal relationship between the mechanized workplace and montage through physiological research. As I will demonstrate, from the 1920s to the 1930s, many people, including infl uential social critics and fi lmmakers, believed that fi lm had some profound affi nity
with modernity, and therefore considered it most suitable for articulating modern conditions, singling out montage as its quintessential device. Whether modernity actually changed the human nervous system is irrelevant; in the sphere of cultural representations, many believed, talked about, and practiced the connection between fi lm and modernity.

Japanese Modernity as Montage

“Tokyo koshinkyoku” (“Tokyo March,” 1929)

Lyrics: Saijo Yaso

Composer: Nakajima Shinpei

Willows of Ginza make me nostalgic.

Who knows that frivolous woman?

We dance to jazz, drinking liquor all night long.

Morning rain feels like a dancer’s tears.

Th
e Maru Building is for lovers. In that window

Someone writes a letter in tears.

During rush hour he picked up a rose.

He keeps it in memory of that girl.

Love makes the large Tokyo small.

We have a secret date in chic Asakusa.

At the stop you take the subway, I take the bus.

It’s hard to stop love, though.

Shall we go to movies, or to a café?

Or, shall we run away by the Odakyu line?

Shinjuku has changed. Even the moon of Musashino

Rises over the roofs of department stores. 14

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Th
e song “Tokyo March” has been seen as the epitome of Japanese modernity. Miriam Silverberg succinctly describes its characteristics: “Th
e original hit [“Tokyo March”] had
celebrated the beat of the urban culture of Tokyo. In it, Saijo’s march tempo referred to the rhythms of jazz, the pleasures of sipping on café liqueurs, and the ‘rush hour’ motions of subway and bus.” 15 Lyricist Saijo himself has off ered more cynical a commentary than Silverberg: “ ‘Tokyo March’ is a jazzy satire of the life of the frivolous contemporary city dwellers dancing wildly under an irrationally swelled economy.” 16 Musically neither jazz nor a march, “Tokyo March” seems to be a phantasmagoria of phantasmagoria—a mere signifi er of fl ourishing mass culture. 17

“Tokyo March” was a phenomenon that found expression in the media of serial novels, the phonograph, radio, and cinema. 18 From June 1928 to October 1929, the popular novelist Kikuchi Kan (1888–1948) serialized Tokyo koshinkyoku (Tokyo march) in Kingu (King), the illustrated monthly with a readership of more than 700,000 that typifi ed the fl ourishing mass culture in late-1920s Japan. Even while the novel was still being serialized, other mass culture forms based upon the novel emerged. On April 30, 1929, Victor Japan released a record of the song “Tokyo March,” written by Saijo, the most renowned lyricist in prewar Japan, set to a tune composed by the hit maker Nakayama Shinpei. Th
en JOBK (the call letters for the public radio station in Osaka) broadcast the radio drama Tokyo March on May 27, 1929. Finally, on May 31, 1929, the fi lm studio Nikkatsu released Tokyo March , directed by Mizoguchi Kenji, which was based on Kikuchi’s novel and incorporated the song. Produced at the dawn of sound cinema in Japanese fi lm culture (the Hollywood talkie had just reached the Japanese screen on May 9, 1929), the Mizoguchi fi lm was initially planned to be a “talking fi lm” ( hassei eiga ) but was eventually released as a silent. 19 Th
e song and the fi lm helped each other become
phenomenal commercial successes. 20

Th
e story of Kikuchi’s novel, set in contemporary Tokyo, was an unabashed melodrama. Michiyo, a sweet and beautiful orphan who works as a joko (female factory worker), becomes a geisha to help her unemployed uncle’s family. Th e wealthy entrepreneur Fujimoto persistently woos her, trying to make her his mistress, while Fujimoto’s son Yoshiki also falls in love with and proposes to her. Th
e awful truth, however, which
eventually shatters both father and son, is that Michiyo is Fujimoto’s illegitimate daughter by a geisha, making her Yoshiki’s half sister! Fujimoto also has a legitimate daughter, Sayuri, and another thread of the narrative revolves around this “ultra modern girl” ( cho modan garu ), 21 who takes pleasure in conquering all of the society men with her beauty and intelligence.

Th
e novel Tokyo March opens with the following passage: “Tokyo: the largest modern city in Asia, where Japan’s culture, education, arts—and vice and corruption—are concentrated.” 22 Mizoguchi’s fi lm faithfully reproduces this phrase as the fi rst title, and judging from the two surviving shortened versions of the fi lm and the published fi lm script, it by and large follows Kikuchi’s parallel story lines of the two sisters in urban modernity throughout the fi lm. Even though Saijo claimed that he and Nakajima wrote the song in a train ride without ever having read Kikuchi’s novel, 23 his lyrics roughly embodied Kikuchi’s view of the megalopolis, showcasing the glamour and pathos of Tokyo life. Th e

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130 chika kinoshita
intermedial package, Tokyo March, was a palatable commodity and masterminded by the major players in the culture industry, including Kikuchi Kan, Kodansha (the publisher of King ), Victor Japan, Saijo, Nakayama Shinpei, Nikkatsu, and Mizoguchi. Yet, in 1929, a cultural artifact also needed to be “edgy” ( 尖 端 的 , sentanteki ) if it really wanted to sell well. Th
e edge ( sentan ), in contemporary jargon, signifi ed political and aesthetic avant-gardism.

Th
e valorization and commodifi cation of “edginess” bear signifi cant historical markers. As Andrew Gordon has persuasively argued in his Labor and Imperial Democracy in Prewar Japan , 1929–1931 marked a turning point in prewar Japanese history. 24 I locate the Tokyo March phenomena within this brief period—a period of multidimensional crisis, not necessarily directly caused, but certainly overdetermined by the ramifi cations of the global depression. Th
is period of crisis ended with Japan’s invasion of China,
starting in September 1931, and the collapse of the parliamentary government in the hands of right-wing terrorists in May 1932. Gordon shows that strong popular demands for political participation and democracy, which were intimately tied to nationalism grounded on the emperor system and colonialist expansion, resulted in the establishment of a parliamentary government in 1924. Universal manhood suff rage was promulgated in 1925, and labor organization, unionization, socialist/anarchist/communist thoughts gradually took root in working-class culture throughout the 1920s, forming what Gordon calls the dispute culture. During the depression, however, bankruptcies, the closure of shops and factories, and an unprecedented number of labor disputes, most of which were prolonged, bitter, and ended in labor defeat, created a sense of crisis, particularly among bureaucrats and political and economic elites. Th e ongoing social
changes enhanced this sense of crisis, particularly in terms of gender roles and sexual mores, which were epitomized by the fi gure of the modern girl ( moga ). Th e crisis intensifi ed political polarization between left and right, eventually foreclosing the possibilities of negotiation and compromise. 25

A close look at contemporary mass cultural artifacts including fi lm texts, however, suggests that the crisis also produced an ephemeral carnivalesque moment, in which everything—alliances across party lines, genuinely revolutionary and popular arts, and perhaps a revolution—seemed possible. Th
e concept of montage, introduced to

Japan in 1928–1931, played a central role in this moment, connecting diff erent social spheres and media and giving an aesthetic and political edge to mass-cultural forms.

Th
e carnivalesque moment of aesthetics and politics in Japan was short-lived, as is any such moment. Mizoguchi is said to have included a dynamic montage sequence, inspired by Pudovkin’s Storm over Asia (1928), in his imperialist adventure/espionage fi lm Manmo Teikoku no reimei (Th
e dawn of the Manchu-Mongolian empire), shot on
location in Manchuria in 1931. 26 In the mid-1930s, montage theory stimulated scholars and critics such as Terada Torahiko and Imamura Taihei, resulting in fi ne, if culturally nationalist, essays analyzing and celebrating the visual narration of Japanese hand scrolls ( emakimono ) as montage. 27 Th
ese two cases of the later “appropriation” of mon-
tage theory testify that montage has no intrinsic political signifi cation. Yet this chapter highlights how this connection was brilliantly forged, hoping to suggest the possible 06_Miy

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implications of political montage on the human senses within a broader framework than that of Marxism as a historically specifi c theoretical and activist movement occurring around 1930.

Berlin/Tokyo: Symphony and
a Little Song

Th
e specter of communism haunted the seemingly harmless lyrics of “Tokyo March.”

According to his autobiography, Saijo at fi rst wrote the fi rst two lines of the fi nal verse diff erently. Th
e initial version was “A Marx boy with long hair holds Red Love 28 as usual.”

Th
is sentence was withdrawn upon a Victor Japan executive’s suggestion for fear of the censor, and Saijo revised it to the existing version. 29 As has been oft en noted, reading Capital or Red Love and having long hair and a rupashka shirt was the coolest thing to do in 1929 Japan, although the police’s torture chamber and maybe even the scaff old awaited those who took the trend too seriously. Th
e censored passage was more Saijo’s
cynical gesture of edginess than an expression of sympathy.

Th
e revised version, however, did not entirely succeed in repressing the specter.

Perhaps the specter of “Tokyo March” was not that of communism, but a diff erent type of specter that nonetheless was a symptom of the same sociopolitical condition that fostered the emergent interest in communism: anonymity and homelessness in the metropolis and the everyday life of white-collar workers, in which both work and entertainment were produced by the same machinery of industrial capitalism. 30 It is highly signifi cant that the fi rst two verses of the song depict ephemeral contacts and chance encounters between strangers in public space. In the last two verses, illicit relationships take advantage of anonymity in a big city. Moga and mobo (modern boys) in a dance hall or café, or salarymen at work in the Maru Building, were interchangeable, like mass-produced commodities. Th
ey exchanged glances and made love, not because
of destiny, but because of contingency. Th
is is a song that might well have accompa-
nied King Vidor’s Th
e Crowd (1928), Curt and Robert Siodmak’s People on Sunday ( Menschen am Sonntag , written by Billy Wilder, 1930), and above all, Walter Ruttmann’s Berlin: Symphony of a Big City (1927).

Let us investigate the language of the lyrics. Th
e fi rst three verses generate an impres-
sion of kaleidoscopic montage or juxtaposition of snapshots of city life, by constantly shift ing the subject position through which an event is depicted. Given that the Japanese original lacks the fi rst person singular and plural nouns in the fi rst verse, the subject-object relationship of the depiction becomes further blurred. Even though it might not be entirely impossible to reduce the last three verses into a linear narrative of a boy-meets-girl story (“he meets a girl in the train, picks up a rose she drops, and writes her a letter at work; then, they have a rendezvous in Asakusa and fantasize about eloping in Shinjuku”), multiple locations and perspectives accentuate spatial juxtaposition 06_Miy

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132 chika kinoshita
rather than temporal linearity. Th
us, Saijo’s lyrics construct surface aesthetics tinged by
consciously cheap sentimentality.

Beneath this surface, however, opens up an abyss, indicated by the phrase “Shall we run away on the Odakyu line?” Because the preceding verses do not explicate the couple’s situation, the sudden proposal to elope, especially when put in the same paradigmatic category as going for movies or to cafés, sounds shockingly lighthearted, or at best impulsive. Th
e modernity of the lyrics lies not only in the name of the newly opened commuter train from and to the suburbs, but also in this surge of the desire to escape from the surface monotony of everyday life in the city. Th
is monotony points to an abyss
created by anonymity, homelessness, and the complete interchangeability of persons.

Th
e song describes a specifi cally modern elopement, completely diff erent by nature from that of destined lovers dramatized in the Tokugawa doll theater.

Th
is aspect of “Tokyo March” not only struck a chord with the listeners/consumers but also got on the authorities’ nerves. Teishinsho (the Ministry of Communications) abruptly banned the radio broadcasting of the song performance scheduled on June 15, 1929. 31 Th
e ministry offi
cial responsible for the banning explained, “Jazz in itself was
all right. But we reached the decision to ban the song because the lyrics were somehow improper. [If the medium is fi lm], that is OK. Only those who want to watch the fi lm go there; but this is radio. It is really a problem to expose the upright and innocent youth to the lyrics that talk about a rendezvous in Asakusa and elopement on the Odakyu.” 32

Th
is self-consciously superfi cial, decadent song that condensed the characteristics of modanizumu was not merely a “theme song” of Mizoguchi’s fi lm version, but was deeply integrated into its texture through the exhibition practice called kouta eiga . Kouta eiga , directly translated as “little song fi lm,” refers to silent fi lms featuring popular songs. 33

In little song fi lms in 1929, somewhere around the time when the genre had reached its maturity, a professional singer gave a live performance of the song as the image track played more or less like a music video, with the lyrics superimposed on the image in the manner of karaoke. For the fi lm Tokyo March , Nikkatsu held a special preview at the Hinode Newspaper Company Hall in Kyoto on May 24, 1929, prior to its nationwide release. At the preview, the singer Kawahara Setsuko’s live performance of the song was highlighted as one of the main attractions. 34 Film critic Iijima Tadashi noted that Musashinokan had a “dancer” ( odoriko ) sing the little song as prologue at the screening of Tokyo March . 35

While no print of the complete version of the fi lm Tokyo March survives, the existing two shortened versions, both around twenty minutes, partially preserve what must have been the little song sequence. 36 Furthermore, the shooting script by Kimura Chieo was published in the fi lm journal Eiga chisihi right aft er the fi lm’s release. To quote the opening sequence:

A train comes up on an elevated rail

(An oblique bird’s-eye-view from a place around the Yurakucho railroad bridge captures a view of the Shinbashi station.)

—Which overlaps with—

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Th
e sky (blank)

(Th
e following title appears, superimposed on the sky:)

Title

“Tokyo: the largest modern city in Asia, in which Japan’s culture, education, arts—
and vice and corruption—are concentrated.”

Aft er the above title disappears, the sky remains there briefl y. (Th en, P.V.P. [alphabets
in original, unidentifi able abbreviation])

A bird’s-eye-view of the main street

Th
e camera (placed on the roof of the Yurakucho Building) pans from Mitsukoshi

[a department store], through Nihonbashi, Kyobashi, and Ginza, and stops around the Shinbashi station.

—Which overlaps with—

A traveling shot either from Suidobashi to Ochanomizu or from Ochanomizu to Manseibashi

(A panoramic view from the window of the Metropolitan Train [Shoden]) A fountain in a large park (surrounded by fl ower gardens)

—Which overlaps with—

(Eff ects of the same movement)

A public faucet in a back alley (against the background of garbage cans or diapers hung to dry)

—Which overlaps with—

A Persian cat lying on fur rug licks milk in a sunny parlor.

—Which overlaps with—

(Th
e same movement)

A carriage horse drinks water at the Society for the Prevention of Cruelty to Animals.

An extremely long shot of Ginza streets (a bird’s-eye-view from the Daiichi Sogo Building) Th
e fi rst verse of “Tokyo March” starts overlapping.

—Which overlaps with—

A closer view of Ginza streets (a forward traveling shot taken from an automobile) Feet, feet, and feet walking on the pavement

(Use the pavement in the Riken laboratories.)

Th
e fi rst verse of “Tokyo March” ends.

—Which overlaps with—

Th
e Maru Building

(Eff ects of the silhouette taken from the pavement around the Mitsubishi Village

[the blocks in which the offi
ce buildings belonging to the Mitsubishi Zaibatsu were
concentrated])

Th
e song’s second verse starts overlapping.

—Which overlaps with—

A glimpse of rush hours in front of the Tokyo station

A triple superimposition of

—A crowd of offi
ce workers coming out of the station

—Passengers bustling, getting on and off a train

—Getting on and off a bus

Th
e song’s second verse ends.

Th
e Arakawa factory district viewed from the Arakawa drainage canal (the skyline of chimneys sticking out like a forest)

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134 chika kinoshita

Th
e song’s third verse starts overlapping.

—Which overlaps with—

Th
e Sumida River refl ecting the setting sun (in backlight capturing the Eitai Bridge)

—Which overlaps with—

Th
e subway rushing forward

—Which overlaps with—

Th
e Goddess of Mercy of Asakusa (eff ects of the roof from a low angle)

—Which overlaps with—

Illuminations of the Ikenohata 6th Quarter

—Which overlaps with—

Th
e engine belt is vigorously revolving.

—Which overlaps with—

A female factory worker [ joko ] is working hard with types.

It’s Michiyo (medium close-up).

Title

Michiyo has to work a night shift , putting her exhausted body together.

Michiyo looks up, fi xing loose hair.

Th
e soot-covered lamp of the factory

—Which overlaps with—

A large chandelier in the dance hall of the Imperial Hotel

—Which overlaps with—

Champagne glasses

—Which quickly overlaps with—

Th
e face of a gaudy woman putting lipstick on

—Which quickly overlaps with—

Dancing foot, foot, foot (Bust [English in original, which probably means medium close-up])

—Which quickly overlaps with—

Th
e dance hall (full view)

(Tapes, jumbled, fall fl amboyantly)

—Which quickly overlaps with—

Men and women dance merrily

—Which quickly overlaps with—

Sayuri and Matsunami Nobuo come out of the dancing crowd of men and women 37

Following the city symphony format, the Tokyo March opening orchestrates documentary footage of Tokyo, with the fi rst three verses of the song superimposed, joining dif-ferent fragments of city life together by means of visual or semantic association. It clearly shows the impact of Ruttmann’s Berlin: Symphony of a Big City (1927). Iwasaki Akira, a German-speaking Marxist fi lm critic, introduced the Ruttmann fi lm to Japanese fi lm culture with fanfare as soon as it came out in Weimar Germany. 38 Th
e fi lm was eventually
released at Hogakuza in September 1928. Tokyo March ’s phantom ride from the automobile was designed similar to Berlin , and we continue to such scenes in existing versions.

Th
e crowd on the pavement (Figure 6.2), the Maru Building (Figure 6.3), and the Asakusa street scene also survive (Figure 6.4).

Modernist poet and fi lm critic Kitagawa Fuyuhiko brilliantly commented on this city symphony sequence in a 1929 article. Kitagawa started by pointing to the 06_Miy

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figure 6.1 Phantom ride from an automobile, Tokyo March .

similarity between Berlin and the opening sequences of three recent Japanese fi lms, including Tokyo March , “in descriptions of the machine, the engine, the crowd, public transportation, architecture, speed, and money.” 39 He lauded Berlin as follows: “Th
is is the camera. Nothing other than the camera could represent a modern, capitalist metropolis like this. Indeed, because the camera is a product of a scientifi c figure 6.2 Th
e pavement during in the rush hour, Tokyo March .

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136 chika kinoshita

figure 6.3 Th
e Maru Building, Tokyo March .

civilization, it brings its ability to full when directed toward a scientifi c civilization.” 40 Moreover, Kitagawa refused to censure the Japanese fi lmmakers for imitating the German fi lmmaker. He argued: “To the contrary, I consider that capitalism has ceased to make any marked diff erence between the physiognomy [ sobo ] of Berlin and that of Tokyo; in other words, to represent these two metropolises that look like each figure 6.4 A busy street in Asakusa, Tokyo March .

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the edge of montage 137
other, the fi lmmakers were naturally compelled to have recourse to similar styles.” 41

Both in Tokyo and Berlin, the camera’s eye is most suited to registering speed and motion—industrial-capitalist modernity’s assault on the human sensoria from which it was born.

Although to this day Berlin maintains high critical acclaim precisely because of this surface inscription of industrial modernity, the same characteristics triggered skepticism about its politics among perceptive contemporary critics. Siegfried Kracauer, in his Frankfurter Zeitung fi lm review, wrote:

But does it convey the reality of Berlin? No: it is just as blind to reality as any other feature fi lm, and this is due to its lack of a political stance. Instead of penetrating its enormous object in a way that would betray a true understanding of its social, economic, and political structure, and instead of observing it with human concern or even tackling it from a particular vantage point in order to resolutely take it apart, Ruttmann leaves the thousands of details unconnected, one next to the other, inserting at most some arbitrarily conceived transitions that are meaningless. 42

I have not discovered any Japanese translation of this review in contemporary fi lm journals. Nevertheless, the Tokyo March scriptwriter Kimura’s comment on Berlin sounds a bit like Kracauer. Kimura, a great admirer of Ruttmann and Karl Myer (script), worries that, as Berlin lacks clarity of expressions, the fi lmmakers’ “subtle” (English in original) intentions might well escape undiscerning viewers. By clarity ( meikakusa / meiryosa ), Kimura seems to mean ideological explicitness. He states: “Since no clear ideology appears from the morning through the night, the fi lm [ Berlin ] clearly falls into the ‘unre-liability of a non-ideological person’ [ mushisosha no tayorinasa ].” 43 In other words, Kimura also found Ruttmann’s Berlin lacking in “a political stance” or “a particular vantage point.” Kimura-Mizoguchi’s little song fi lm Tokyo March should be taken seriously as explicit and unsubtle proletariatization—politicalization and popularization—of Ruttmann’s symphony.

In Kimura’s published script, the overt juxtaposition and comparison of the bourgeoisie and the proletariat run through the song sequence, aggressively combining documentary footage and staged shots. 44 For example, the Persian cat on a fur rug is juxtaposed and thereby contrasted with the horse at an anti-cruelty society.

Kimura-Mizoguchi obviously owes Ruttmann for this idea. Both animals engage in the same movement of licking, making the eff ect of montage even clearer. Yet, this sort of juxtaposition continues in the narrative sequence that emphasizes the dispar-ity between Michiyo’s life and Sayuri’s, overtly creating a lurid contrast between rich and poor through the images of silk stockings and well-worn socks, and between the chandelier at the Imperial Hotel and the sooty lamp at the factory. Th us, whereas in
the Ruttmann fi lm, as Nora L. Alter points out, the use of animals leads to class division being “generalized as a law of nature,” 45 Mizoguchi and Kimura insist on sociopolitical dimensions and thereby take an unmistakable ideological stance. Kracauer, if he had a chance to see it, might have chided this montage for turning social reality into a 06_Miy

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138 chika kinoshita
fashionable fi lm idiom; yet, within the historical and fi lm-historical contexts of 1929

Japan, the style and fashion themselves were highly politicized through links to Soviet montage theory.

Moscow/Tokyo

It is signifi cant that Kimura’s essay was published right next to Iwasaki Akira’s translation of Semyon Timoshenko’s Th
e Art of the Cinema: Th
e Montage of Films (1926) in the

November 1, 1928, issue of Kinema junpo . Iwasaki has been credited with introducing the term “montage” in this translation. Iwasaki, then an avid student of aesthetic and political thought, translated the Timoshenko booklet from a German translation titled Filmkunst und Filmshnitt , renamed it Eiga geijutsu to kattingu (Film art and cutting), and serialized it from March 1928 to December of the same year. In the fi rst serializa-tion, Iwasaki carefully used both katakana and the alphabet in translating montage in this passage: “In the artistic history of fi lm, it is common to regard D. [W.] Griffi th as the
pioneer, who introduced the close-up and construction specifi c to fi lm, namely montage.” 46 Yet, Iwasaki shied away from embellishing the title page with this unfamiliar foreign word. He added a translator’s note to chapter 2, “Montage of the Cinema: Th e

Cognitive Economy” (Eiga no montaju: Ninshiki no keizai), in which he expressed the following sober judgment: “It is impossible to fi nd the right translation for the word montage. Although the attentive reader of this essay will understand its precise meaning, I can say that it amounts to the English word ‘cutting’—in its larger meaning.” 47

Iwasaki was technically right. Montage, derived from the French verb monter (to assemble, put up, mount, and edit), could simply mean cutting and editing largely in the sense of the classical Hollywood paradigm. Yet, the attraction of montage at the time resided in its nebulousness, which eff ectively facilitated the concept’s appropriation by aesthetic and political avant-gardes across media and cultural and national boundaries.

David Bordwell singles out the “principles of montage” in his article on the close relationship between montage cinema and other modernist arts in the 1920s Soviet Union: “Th
e fundamental principles—assemblage of heterogeneous parts, juxtaposition of fragments, the demand for the audience to make conceptual connections, in all a radically new relation among parts of a whole—seem transferable to drama, music, literature, painting, and sculpture.” 48 Th
ese principles were widely adapted and prac-
ticed in modernist artistic production in the 1920s across the world. Eugene Lunn lists

“simultaneity, juxtaposition, or montage” as one of the common aspects of modernist art projects between 1880 and 1930: “In much modernist art, narrative or temporal structure is weakened, or even disappears in favor of an aesthetic ordering based on synchronicity, the logic of metaphor, or what is sometimes referred to as spatial form.” 49

Yokomitsu Riichi’s mid-1920s work, or Murayama Tomoyoshi and Mavo’s collage, tes-tifi es that the principles of montage had been instilled into literary and fi ne arts modernism in Japan prior to the introduction of montage theory in 1928–1929; they were, 06_Miy

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however, not called montage ( montaju ). Th
e term “montage” provided Japanese fi lm
culture, modernist arts, and Marxist activism with a protocol, through which they could directly connect with one another.

Marxist and left -leaning critics, such as Iwasaki Akira, brought montage from the dream factory of communism primarily via translations in Western European languages, with the Russian-speaking Fukuro Ippei being a notable exception.

Enthusiastically received in the climate of proletarian art movements, montage bore a heavily political signifi cance. 50 Proletarian art movements took two seemingly contradictory paths in the arena of fi lmmaking in Japan. On one hand, proletarian activism emerged in the form of amateur fi lmmaking. Th
e fi lm unit of the agitprop “Trunk

Th
eater” joined union workers on strike, fi lming them with Pathé Baby and projecting the 9.5 mm fi lm for them in 1928; in the same year, Sasa Genju published a manifesto for this sort of activism titled “Camera—Toy/Weapon” in Senki (Battle fl ag), calling for fi lm fans to get out of the study and bourgeois movie theaters and into the streets. In February 1929, Nippon Puroretaria Eiga Domei (Proletarian Film League of Japan), better known as “Prokino,” was formed as part of Nippona Artista Proleta Federacio (NAPF, or All Japan Federation of Proletarian Arts). 51 On the other hand, keiko eiga (tendency fi lms), that is, fi lms produced within the capitalist studio system with subject themes that showed a strong “tendency” or slant ( keiko ) toward left ist politics, suddenly blossomed. Th
ese included such fi lms as Uchida Tomu’s Ikeru ningyo (A living doll, 1929; no extant print), Ito Daisuke’s Zanjin zangaken (which literally means “Th e sword
that chops people and horses,” 1929), and Suzuki Jukichi’s Nani ga kanojo o so saseta ka ( What Made Her Do What She Did? 1930). Mizoguchi’s Tokyo March and Hometown should be understood as tendency fi lms together with his legendary (lost) milestone of the genre, Tokai kokyogaku ( Metropolitan Symphony , 1929).

Proletarian fi lmmaking and the introduction of Soviet montage contributed to each other’s rapid success. Th
e prelude to the Soviet fi lm craze probably dates back to August

1926 when Hata Toyokichi, at the time living in Berlin as a businessman, published a short review of Battleship Potemkin in the bourgeois monthly Bungei shunju . 52 In March 1927, Marxist literary critic Kurahara Korehito published a Moscow report focusing on the fi lm in Kinema junpo . 53 While Kurahara’s report itself did not off er detailed description of the fi lm, he eff ectively presented Soviet fi lm culture as a dream cinema that over-came and synthesized both bourgeois formalism and crude agitation. 54 Riding this wave, Iwasaki’s aforementioned translation of Timoshenko’s Th
e Art of the Cinema: Th
e

Montage of Films had a large impact, kindling the fi lm community’s interest in Soviet montage theory. Director Timoshenko’s writing, if outshined by his luminous colleagues’ today, was clear and practical, off ering fi ne descriptions of actual fi lm practice without Eisenstein’s idiosyncrasy. Th
us, in the second half of 1928, a number of reports
on Soviet cinema were published in major fi lm journals, 55 leading even non-Marxist fi lm critics to undertake translations of Western writings on Soviet cinema. 56

From 1929 to 1930, fi lm culture established the foundation to approach Soviet fi lm theory and practice through the release of the much-awaited translation of the work of the two most infl uential fi lmmaker-theorists: Eisenstein and Pudovkin. Translated 06_Miy

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140 chika kinoshita
by Fukuro from Russian, “Fourth Dimension” and “Montage and Japanese Culture”

unveiled Eisenstein’s theory. 57 While V. I. Pudovkin’s Film Technique and Film Acting initially suff ered from an awkward translation, 58 it was eventually put into lucid prose by Sasaki Norio and published as a book by Oraisha in February 1930. 59 Th e Pudovkin
book, in Japanese titled Eiga kantoku to eiga kyakuhon ron (Study on fi lm direction and screenwriting), included Timoshenko’s Th
e Art of the Cinema as an appendix, follow-
ing the German edition’s format. Th
us, in February 1930, the basic knowledge of Soviet
montage theory became accessible to the general reading public.

Curiously, because of censorship, the import of theoretical writings preceded and overpowered that of actual fi lms. Pudovkin’s Th
e Storm over Asia (1928) did pass the
censor and played in highbrow movie theaters in October 1930 as the fi rst Soviet montage fi lm. 60 Other fi lms such as Th
e Old and the New (1929), Th
e Earth (1930), Th
e Man
with a Movie Camera (1929, aka Th
is Is Russia! ), and Mikhail Kaufman’s In Spring (1929) followed suit (these four fi lms were all released in 1931), with varying degrees of “scissor damage” (contemporary fi lm culture’s jargon for censorship). Yet, the school’s representative works like Battleship Potemkin (1925) and Mother (1926) never reached prewar Japanese shores. Th
us, Soviet montage was brought to and appropriated by the local fi lm community through a series of translations, mediations, chance encounters, and both willful and unwitting misuses.

Although Japanese fi lmmakers were not able to view the fi lms that exemplifi ed the use of political montage, two factors facilitated their experiments: First, written by fi lmmakers, Soviet fi lm theory itself was formalist and practical, grounded on actual fi lms. Th
is factor resonated with Japanese fi lmmakers who had grown tired of the patronizing tone and impressionistic content of existing fi lm criticism. 61 Second, a number of Japanese expatriates started sending to fi lm journals detailed reports on the latest Soviet fi lms they saw in Europe or in the United States. Th eir descriptions,
sometimes shot by shot, went beyond plot summary. Some of them clearly emulated the Soviet fi lmmakers’ writing style, which was characterized by short sentences, use of the present tense, staccato enumerations of nouns, the tendency toward behavioral rather than psychological observations, short dialogue, and eff ectively used exclamation marks. 62 A New York–based Japanese critic, for example, described a scene of Th
e End of St. Petersburg as follows: “Feet, feet, marching feet, numerous marching feet. Workers’ march. Farmers join the march. Th
e numerous feet march on; dirty but
powerful feet. In front of the factory entrance . . . a young farmer blurts out, Bread!

Freedom!” 63

Against this backdrop, Mizoguchi’s appropriation of aggressive montage in the Tokyo March script makes sense. In 1929–1930 Japan, the alluring, exotic word “montage”

referred less to the continuity editing, which had already taken root in the local fi lmmaking practice, than to what Pudovkin called “Editing [montage] as an Instrument of Impression”—contrast, parallelism, symbolism, simultaneity, and leitmotif. 64 Both Pudovkin and Timoshenko take the famous closing sequence of Eisenstein’s Strike , wherein the slaughtering of the proletariat is juxtaposed with that of a cow, illustrative of symbolism (Pudovkin) or montage of association (Timoshenko). 65 Montage/ montaju 06_Miy

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the edge of montage 141
articulated the ways in which the juxtaposition of diff erent fragments generates a signifi cation not inherent in any of them, thereby enabling fi lm to hammer in an abstract idea, such as class struggle and state oppression, with immediate sensorial power.

Asakusa/Ginza/Shinjuku

Kimura-Mizoguchi’s montage of the cat on the fur rug and the horse at the animal shelter and the chandelier and the lightbulb in the factory yields unsubtle, explicit, and abstract signifi cation. Yet, at the same time, the sequence, as we can reconstruct it from Kimura’s script, was closely in tune with the ongoing transformations of Tokyo and densely woven into its historical and geographical specifi cities.

Th
e script indicates that only the fi rst three verses of the song “Tokyo March”

appeared on the screen. In other words, the Mizoguchi-Kimura team omitted the controversial last verse about Shinjuku. While it is not impossible that they feared the censor, I would rather present a reading that relates this omission to Mizoguchi’s particular relationship with Tokyo. Mizoguchi was born and grew up in Tokyo; however, in 1929, he was based in Kyoto and shot most parts of the fi lm, with the exception of the documentary footage, at the Nikkatsu studio there. A bitter reviewer commented on Tokyo March : “Th
e miscast actors show irrelevant ‘good performance’ wearing
the clothes that do not look like Tokyoites at all.” 66 However, the issue here is not whether the Tokyo mores in the fi lm were actually outmoded; rather, the disjunctions between the lyrics and Mizoguchi’s version reveal the heterogeneity and historicity of Tokyo itself.

Mizoguchi was, I suspect, uncomfortable with a Tokyo represented by Shinjuku.

Literary critic Isoda Koichi points out that “Tokyo March” was the fi rst popular song that featured Shinjuku. Th
e Shinjuku neighborhood, located on the northwestern fringe
of old Tokyo, rapidly developed aft er the Great Kanto Earthquake in 1923, revolving around the terminal station for the expanding suburbs. Th
us, Isoda argues that the song

“Tokyo March” inscribed Tokyo’s transition from a city with a distinctive local culture to a homogenized and homogenizing modern metropolis, in which the fl ood of emigrants from the countryside learned to speak “standard Japanese.” 67 Mizoguchi, like Tanizaki Jun’ichiro, grew up in shitamachi (low city) speaking the Tokyo dialect, and moved to Kansai (western Japan, including the metropolitan areas of Osaka, Kobe, and Kyoto) aft er the quake, and continued to live there in a sort of cultural exile. Shinjuku did not belong to the Tokyo that Mizoguchi knew.

If Mizoguchi spurned Shinjuku, however, the eff ects of this action were clearly more political than nostalgic. In brief, Mizoguchi turned the decadent and cynical lyrics into a proletarian hymn. Note that the third verse on Asakusa is introduced by a shot of the Honjo factory district taken from the vantage point of the Arakawa drainage canal. As Isoda succinctly tells us, the Home Ministry’s 1925 Post-Earthquake Tokyo Recovery Plan ( Teito fukko keikaku ) “designated the western half of Tokyo as residential, the 06_Miy

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142 chika kinoshita
center as commercial, and the low city as industrial, and thereby drove those who spoke the Tokyo dialect [the residents of low city] to extinction.” 68 Th e Arakawa drainage canal
was opened in 1928, facilitating the industrial development of the area.

Th
e 1923 quake and the resulting industrialization of the low city changed Asakusa’s status. In the third verse of “Tokyo March,” Saijo described it using the tricky adjective

“chic” ( ikina ). Th
e English word “chic” cannot convey the unmistakable connotations
of prostitution-related activities in iki . Asakusa always had plenty of shady elements; however, the entertainment center of the pre-quake Tokyo had become a decaying neighborhood suited for illicit rendezvous, outshone by Ginza in terms of culture as well as economy. 69 Th
e decline was vividly manifested in the sphere of fi lm exhibi-
tion. In the pre-quake Tokyo, nearly every fi lm had its fi rst run ( fukiri ) in the Asakusa Sixth District. Th
en, the quake and the fi re turned Asakusa’s many movie theaters into debris and ashes. Some of the quickly rebuilt temporary theaters did not have the large seating capacity of the pre-quake originals, and therefore could not sustain the high rentals for fi rst runs. Th
us, surviving luxury theaters in other neighborhoods, most
notably Musashinokan in Shinjuku, emerged as the venues for fi rst runs. 70 As Seiji Lippit put it, Kawabata Yasunari located his emphatically post-quake novel Scarlet Gang of Asakusa (1929–1930) in this declined, “spectral” neighborhood, where temporal and spatial categories were confl ated, riddled with “anachronistic images and artifacts of past culture.” 71

According to Isoda, Asakusa’s decline or spectralization was “closely connected to the pollution of the Sumida River.” 72 It is no coincidence that Mizoguchi inserted a shot of the river at sunset. Mizoguchi was born in the petit bourgeois Yushima Shinhanacho in 1898, but when his father, a carpenter, failed in his business aft er the Russo-Japanese War, he moved to Asakusa Tamahimecho. Th
us, he spent most of
his childhood in dire poverty in East Asakusa. 73 Growing up immersed in Asakusa culture in its heyday, the proletarian Mizoguchi directed acute attention to the recent changes his neighborhood went through: rapid industrialization and the consequential pollution, as well as the opening of the subway in 1928. Th
us, the illuminations
in Ikenohata (southwest of Asakusa) overlap with the moving engine belts in the factory Michiyo works in Shirogane, unearthing the labor process beneath the phantasmagoria of consumer culture and thereby drawing connections between distant labor sites.

Th
is Marxist project is consistent with an earlier example of Mizoguchi’s work: a feature-length advertisement fi lm for the Osaka Asahi Newspaper Company titled Th e

“Morning Sun” Shines ( Asahi wa kagayaku , 1929), which portrays glamorous aspects of journalism, such as a young reporter (Nakano Eiji) rushing to a marine accident site in the company jet. Yet, the fi lm’s existing version also lingers on the material process of newspaper printing—setting the types (Figure 6.5), striking a printing plate (Figures 6.6 and 6.7), and running a rotary press (Figure 6.8)—and depicts the delivery workers leaving the company gate (Figure 6.9). A fi ne combination of labor politics and machine aesthetics, this montage sequence allows us to imagine how, in Tokyo March , Mizoguchi may have introduced Michiyo, a worker at the printing factory.

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the edge of montage 143

figure 6.5 Type-picking, Th
e “Morning Sun” Shines .

figure 6.6 Making printing plates, Th
e “Morning Sun” Shines .

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144 chika kinoshita

figure 6.7 A plate on the conveyer belt, Th
e “Morning Sun” Shines .

figure 6.8: “Th
e Asahi method high-speed rotary printing machine,” Th
e “Morning Sun”

Shines .

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the edge of montage 145

figure 6.9 Paperboys leaving the gate, Th
e “Morning Sun” Shines .

Conclusion

As seen in the passage quoted above, in 1935–1936, Benjamin argued that industrial capitalism and urbanization in modernity profoundly transformed the human senses, and he named modernism and fascism as two major responses to this transformation.

As modernist theoretical approaches also claimed, the sensorial horizon has been sensitized and then numbed by stimuli such that “it can experience its own annihilation as a supreme aesthetic pleasure” in fascism. Benjamin singled out the fi lm medium’s special potential to mediate and make equilibrium between the human senses and technology. 74 Montage has been regarded as a quintessential mediator that simulates or at least responds to the human experience of time and space specifi c to modernity. 75

If that is the case, did the sensorial horizon of modanizumu that politicized aesthetics around 1930 by generating vivid descriptions of social inequalities and class tensions, as well as the latest urban mores and fashion, also foster Japanese fascism’s aestheticization of politics starting in September 1931? On the one hand, the 1980s literature on modanizumu tends to see a rupture between the age of modanizumu , characterized by dance halls, cafés, perms, and the “dark age” of war and fascism, in which those things were banned or suppressed as frivolous and un-Japanese. Moreover, in the fi eld of Japanese fi lm studies, many agree that a kinetic cinema of “fl ourishes” had been replaced by what Darrell Davis calls “monumental style” and its mediocre variants by the end of the 1930s. 76

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146 chika kinoshita

On the other hand, studies in intellectual history have emphasized the continuity between communist/socialist movements and fascism. 77 Media historians Kitada Akihiro and Sato Takumi point out that interwar mass culture paved the path for mobilization and total war, either through the eff orts of proletarian theorists to establish fi lm as a type of propaganda (Kitada) or the popular media’s fostering the audience’s distracted mode of reception (Sato). 78 Against this background, the time is ripe for a fi lm-historical reexamination of modanizumu and fascism by taking into consideration a terrain that may have nurtured both, refl ecting upon the issues of an agency—grassroots, top-down, the masses, the vanguard, and the elite. In eff ect, recent historical research suggests that

“monumental” fi lms during World War II, such as Mizoguchi’s 47 Ronin (1941–1942), bored and frustrated the majority of the audiences, and their attempt to cultivate awe and respect for Japaneseness by using aesthetics as a means of forming national subjectivity probably ended in failure. 79 An investigation of whether there was, or would have been, “attractive fascism” in Japanese cinema goes hand in hand with the politicization of modanizumu .

Notes

1 . Iwamoto Kenji , “ Modanizumu to Nihon eiga: Osanai Kaoru kara Ushihara Kiyohiko ,” in Modanizumu to Nihon eiga 1920–1930 , ed. Iwamoto Kenji ( Tokyo : Libro , 1991 ), 6–7 .

2 . Takemura Tamio , Taisho Bunka ( Tokyo : Kodansha , 1980 ) .

3 . Minami Hiroshi , “ Nihon modanizumu kenkyu no hoko ,” in Nihon modanizumu no kenkyu: Shiso, seikatsu, bunka , ed. Minami Hiroshi ( Tokyo : Buren Shuppan , 1982 ), viii .

4 . Unno Hiroshi , Tokyo the Modern City ( Tokyo : Chuo Koronsha , 1983 ), 118–119.

5 . Carol Gluck , “ Th
e Invention of Edo ,” in Mirror of Modernity: Invented Traditions of Modern Japan , ed. Stephen Vlastos ( Berkeley : University of California Press , 1998 ), 273–275 .

6 . Andreas Huyssen , “ Geographies of Modernism in a Globalizing World ,” in Geographies of Modernism: Literatures, Cultures, Spaces , ed. Peter Brooker and Andrew Th acker

( New York : Routledge , 2005 ), 6–18 . In the fi eld of Japanese cinema, Aaron Gerow ’s Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925

( Berkeley : University of California Press , 2010 ) showcases the potential of this historical approach.

7 . Miriam Hansen , “ Th
e Mass Production of the Senses: Classical Cinema as Vernacular

Modernism ,” Modernism Modernity 6 , no. 2 (1999): 60 .

8 . Ibid. , 67–68 .

9 . Miriam Hansen , “ Fallen Women, Rising Stars, New Horizons ,” Film Quarterly 54

( 2000 ): 10–22 , and “ Vernacular Modernism: Tracking Cinema on a Global Scale ,” in World Cinemas, Transnational Perspectives , ed. Natasa Durovicova and Kathleen Newman ( New York : Routledge , 2010 ), 287–314 .

10 . Gerow , Visions of Japanese Modernity , 23 .

11 . Walter Benjamin , “ Th
e Work of Art in Its Age of Technological Reproducibility ,” in

Walter Benjamin: Selected Writings , vol. 4, ed. Howard Eiland and Michael W. Jennings ( Cambridge, MA : Belknap Press of Harvard University Press , 2003 ), 122 .

12 . Susan Buck-Morss , “ Aesthetics and Anaesthetics: Walter Benjamin’s Artwork Essay Reconsidered ,” October 62 (Autumn 1992 ): 3–6 .

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the edge of montage 147

13 . Citing Tom Gunning’s analysis of Griffi
th’s crosscutting, David Bordwell points out,

“Stylistic changes—Griffi
th’s innovations—are explained by appeal to broad social and
economic forces characteristic of modernity. No intervening variables are invoked, nor is there any suggestion that they have the power to shape the phenomenon to be explained.”

David Bordwell , Figures Traced in Light: On the Cinematic Staging ( Berkeley : University of California Press , 2005 ), 245 .

14 . Th
e Japanese original is as follows:

昔 恋 し い 銀座 の 柳 / 仇 な 年 増 を 誰 が 知 ろ / ジ ャ ズ で踊 っ て リ キ ュ ル で 更 け て / 明 け り

ゃ ダ ン サ ー の 涙 雨

恋 の 丸 ビ ル あ の 窓 あ た り / 泣 い て 文 書 く 人 も あ る / ラ ッ シ ュ ア ワ ー に 拾 っ た 薔

薇 を / せ め て あ の 娘 の 思 い 出 に

ひ ろ い 東 京 恋 ゆ え 狭 い / 粋 な 浅 草 忍 び 逢 い / あ な た 地 下鉄 わ た し は バ ス よ / 恋 の ス

ト ッ プ ま ま な ら ぬ

シ ネ マ 見 ま し ょ か お 茶 の み ま し ょ か / い っ そ 小 田 急 で逃 げ ま し ょ う か / か わ る 新

宿 あ の 蔵 武 野 の / 月 も デ パ ー ト の 屋 根 に 出 る

15 . Miriam Silverberg , Erotic Grotesque Nonsense: Th
e Mass Culture of Japanese Modernity

( Berkeley : University of California Press , 2006 ), Kindle edition, locations 105–114 .

16 . Saijo Yaso , “Iba Takashi shi ni atau: Tokyo koshinkyoku to boku,” Yomiuri shinbun , August 4, 1929 , 4 .

17 . For an excellent musicological analysis of the song, see Hosokawa Shuhei , “Seiyo ongaku no Nihon-ka, taishu-ka 24: Tokyo koshinkyoku ,” Myujikku janaru , March 1991 , 116–121 .

Hosokawa also wrote a pioneering analysis of the close link between the noise in big cities in the post-quake era and popular songs, which were called “jazz” or “symphony” no matter what they musically were. Hosokawa , “ Seiyo ongaku no Nihon-ka, taishu-ka 51: zatsuon ,”

Myujikku janaru , October 1991 , 124–129 .

18 . For an informative account of the adaptation process from the novel to the fi lm, see Saso Tsutomu , Mizoguchi Kenji zensakuhin kaisetsu , vol. 6 ( Tokyo : Kindai Bungeisha , 2009 ), 35–44 .

19 . See the fi lm’s advertisement in Kinema junpo , May 1, 1929, 62. Anon., “Toki ni naru Tokyo koshinkyoku ,” Eiga jidai , May 1929 , 53 .

20 . Cultural historian Kurata Yoshihiro reports that the song record had not sold well for a month, but aft er the fi lm’s release, the sales displayed a sharp rise up to 150,000 discs.

Yomiuri shinbun , evening September 30, 1929, quoted in Kurata , Nihon rekodo bunka shi ( Tokyo : Tokyo Shoseki , 1992 ), 157 . As for the fi lm, at Shinjuku Musashinokan, the highbrow Tokyo movie theater specializing in foreign fi lms, where the Fox Movietone premiered and played Tokyo March as a rare exception, the fi lm proved to be a great success.

Musashinokan charged 70 sen for a third-fl oor seat, 1 yen for a ground-fl oor seat, and 2
yen for a second-fl oor seat, and collected 23,076.50 yen from 22,907 patrons in the fi lm’s one-week run from May 31 to June 6. Takahashi Nukimichi , “Musashino Kan ni okeru Tekkamen to Tokyo koshinkyoku no seiseki,” Kinema junpo , July 11, 1929 , 47 .

21 . Anon., “ Tokyo koshinkyoku ,” Kinema junpo , April 21, 1929 , 72 .

22 . Kikuchi Kan , “ Tokyo koshinkyoku ,” Kingu , June 1928 , 24 .

23 . Saijo Yaso , “ Kouta eiga no tsuioku sonota ,” Eiga jidai , October 1930 , 6–7

24 . Andrew Gordon , Labor and Imperial Democracy in Prewar Japan ( Berkeley : University of California Press , 1991 ) . For his periodization and defi nition of imperial democracy, see introduction , 1–10 .

25 . Ibid. , 237–269 .

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148 chika kinoshita

26 . Tomoda Jun’ichiro , “ Manmo Teikoku no reimei ,” Kinema junpo , October 1, 1932 , 36 ; Monma Takashi , “ Manmo Teikoku no reimei o megutte: Fashizumu to orientarizumu ” (On the dawn of the Manchu-Mongolian empire: Fascism and Orientalism), in Eiga kantoku Mizoguchi Kenji , ed. Yomota Inuhiko ( Tokyo : Shin’yo Sha , 1999 ), 93–111 ; Saso Tsutomu , Mizoguchi Kenji zensakuhin kaisetsu , vol. 8 ( Tokyo : Kindai Bungeisha ), 315–320 .

27 . For their hand scroll theory and its relationship with montage, see Chika Kinoshita ,

“ Mise-en-scène of Desire: Th
e Films of Mizoguchi Kenji ” (PhD diss., University of

Chicago, 2007 ), 455–462 .

28 . Bolshevik activist and diplomat Alexandra Kollontai’s novella Red Love (fi rst published in 1923) was translated from an English version and had both serious and popular impacts in Japan in 1927. See William O. Gardner , “ Avant-Garde Literature and the New City: Tokyo 1923–1931 ” (PhD diss., Stanford University, 1999 , chap. 3) .

29 . Saijo Yaso , Uta no jijo den , rev. ed. (1956; repr., Tokyo : Nihon Tosho Senta , 1994 ), 54–55 . Th e

Japanese original reads: 「 長 い 髪し て マ ル ク ス ボ ー イ / 今 日 も 抱 え る 「赤 い 恋 」 」 .

30 . Siegfried Kracauer’s “Loitering,” about Weimar Germany almost the same time as “Tokyo March,” highlights this machinery. Qui Parle 5 , no. 2 (Spring/Summer 1992 ): 51–60 .

31 . Anon., “ Mo ga bo no mune ni jazu wa takanaru ,” Yomiuri shinbun , June 15, 1929 , 10 ; “Bungei ni murikai na Teishin Kyoku mata mo Tsuji basha o hoso kinshi.” Yomiuri shinbun , June 20, 1929 , 5 .

32 . Tokyo nichnichi shinbun , June 15, 1929, quoted in Kurata , Nihon rekodo bunka shi , 159 .

33 . For overviews of the history of little song fi lms, see Hosokawa Shuhei , “ Kouta eiga no bunka shi ,” Cinema Dong Dong no. 1 (2002), 12–15 , and Sasagawa Keiko , “ Kouta eiga ni kansuru kiso chosa: Meiji makki kara Showa shoki o chushin ni ,” Waseda Daigaku 21 seiki COE puroguramu Engeki Kenkyu Senta kiyo I (March 2003 ): 175–197 .

34 . Kyoto hinode shinbun , May 22, 1929 , 3 .

35 . Iijima Tadashi , “ Eiga no enshutsu ,” Eiga orai , August 1929 , 11 .

36 . Th
e two existing prints can be called the Matsuda version and the Cinémathèque version.

Th
e former is available on video in Japan and the latter came out on DVD as part of the French fi lm journal Cinéma 05 . Th
e Matsuda version is originally a 16 mm print that was
discovered and put into the private fi lm archive of Matsuda Eigasha’s collection in 1967.

Th
e video is accompanied by the music of Tokyo March arranged and recorded in 1987
and Sawato Midori’s benshi narration (Matsuda Yutaka, personal e-mail correspondence, March 24, 2003). In 2001, Cinémathèque Française discovered a 35 mm print of Tokyo March in their warehouse. It was roughly identical with the Matsuda version, except that (1) it was missing the opening reel of the Matsuda version; (2) it included a couple of scenes that the Matsuda version lacked; (3) it had French intertitles. Cinémathèque restored it as the longest existing version by consulting the screenplay and Japanese fi lm critics and incorporating the Matsuda version. Th
e song sequence in question comes from the

Matsuda version. See Emmanuel Burdeau , “Mizo des familles: Notes sur la Marche de Tokyo ,” Cinéma 05 (May 2003 ): 41–47 .

37 . Kimura Chieo , “ Tokyo koshinkyoku ,” Eiga chisiki , July 1929 , 58–59 .

38 . Iwasaki Akira , “ Berurin: Daitokai no shinfoni 1 ,” Eiga orai , November 1927 , 17–18 ; Iwasaki,

“ Berurin: Daitokai noshinfoni 2 ,” Eiga orai , December 1927 , 8–12 . In his enthusiastic introduction to the fi lm, which at the time he had not seen, Iwasaki included fi lmmakers’

comments, the background of the production, and a review.

39 . Kitagawa Fuyuhiko , “ Mittsu no tokai eiga kara ,” Tokyo nichinichi shinbun , June 14, 1929 , 6 .

40 . Ibid .

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the edge of montage 149

41 . Ibid .

42 . Siegfried Kracauer , “ Film 1928 ,” in Th
e Mass Ornament: Weimar Essays , ed. and trans.

Th
omas Y. Levin ( Cambridge, MA : Harvard University Press , 1995 ), 318 .

43 . Kimura Chieo , “ Mai hamuburu rainzu: Abauto Beruriin, Sanraizu, e ti shi ,” Kinema junpo , November 1, 1928 , 57 .

44 . In the existing fi lm versions, most shots in this sequence seem lost. As a consequence, the diff erence between the opening sequence shot on location and the rest of the fi lm shot on stage is oft en jarring.

45 . Nora M. Alter , “ Berlin, Symphony of a Big City : City, Image, Sound,” in Weimar Cinema: An Essential Guide to Classic Films of the Era , ed. Noah Isenberg ( New York : Columbia University Press , 2009 ), 204 .

46 . S. Timoshenko , “ Eiga geijutsu to katting 1 ,” trans. Iwasaki Akira , Eiga orai , March 1928 , 19 .

47 . Iwasaki Akira , translator’s note to S. Timoshenko , “ Eiga geijutsu to kattingu 2 ,” Kinema junpo , July 11, 1928 , 39 .

48 . David Bordwell , “ Th
e Idea of Montage in Soviet Art and Film ,” Cinema Journal 11 , no. 2

(Spring 1972 ): 10 .

49 . Eugene Lunn , Marxism and Modernism: An Historical Study of Lukàcs, Brecht, Benjamin, and Adorno ( Berkeley : University of California Press , 1982 ), 35 .

50 . Montage’s association with left ist or progressive politics in Japan remained potent well into the 1950s, as was shown in Marxist critics’ dismissal of the 1950s Mizoguchi’s “one scene/
one shot” style. For example, Marxist literary critic Sasaki Kiichi criticized Mizoguchi’s postwar fi lms prior to Th
e Crucifi ed Lovers (1954) for his mis-en-scène with a “Japanese tempo.” Sasaki Kiichi, Iwasaki Akira, Ozaki Hitsugu, and Izawa Jun, “Zadankai: Nihon eiga o kentosuru—dou tsukurare dou mirarete iruka” [Roundtable: Examining Japanese fi lm—
how fi lms are made, how they are seen], Sekai , April 1955, 171. While the timing of this essay’s writing does not allow me to integrate her work-in-progress into my discussion, Anastacia Fedorova’s research will contribute a much-awaited theoretically informed analysis of the Russian fi lms and discourse to the study of the Soviet-Japan connections in fi lm theory and practice. Anastacia Fedorova, “Th
e Reception of Soviet Documentary

Film in Japan, 1920s–1960s” (presentation, annual meeting of the Society for Cinema and Media Studies, Boston, March 21–25, 2012).

51 . Abé Mark Nornes ,

Japanese Documentary Film: Th
e Meiji Era through Hiroshima

(

Minneapolis

:

University of Minnesota Press

,

2003

), 19–47

. Nornes provides a
comprehensive and illuminating account of proletarian fi lm movements in the late 1920s and early 1930s.

52 . Toba Koshi, “Haiburiddo to shite no Kanikosen: Senkan Pochomukin kara Kobayashi Takiji, Yamamura So e” (paper presented at the International Research Center for Japanese Studies, Kyoto, July 31, 2011). Hata would have a colorful career as a translator, writer, and revue producer from the 1930s, becoming one of the future luminaries who contributed their reports on Soviet fi lm culture at the time.

53 . Iwamoto Kenji ’s pioneering article, “ Nihon ni okeru montaju riron no shokai ,” Hikaku bungaku nenshi 10 (1976), 67–85 , provides excellent bibliographical references on this topic. Another list of early Japanese articles on Soviet cinema can be found in Yamamoto Kikuo ’s well-documented book, Nihon eiga ni okeru gaikoku eiga no eikyo: Hikaku eigashi kenkyu ( Tokyo : Waseda Daigaku Shuppanbu , 1983 ), 184 .

54 . Kurahara Korehito , “ Saikin no Soueto eigakai 1 ,” Kinema junpo , March 1, 1927 , 24 ; Kurahara,

“ Saikin no Soueto eigakai 2 ,” Kinema junpo , April 1, 1927 , 20 .

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150 chika kinoshita

55 . For example, see Akita Ujaku , “ Sovueto, Roshiya no eiga zakkan ,” Eiga jidai , September 1928 , 7–12 . Proletarian playwright Akita’s report includes fascinating, if romanticized, observations of Moscow cinemas and moviegoers. Translator and fi lm critic Fukuro Ippei started contributing to fi lm journals around 1928. Fukuro , “ Eiga to bungaku ” [Film and literature], Eiga jidai , October 1928 , 2–8 . Fukuro also summarizes Russian reviews of Shochiku fi lms screened in Moscow, in “ Mosukuwa ni okeru Nihon eiga no yu ,” Eiga jidai , November 1928 , 21–22 .

56 . Alfred H. Barr Jr. , “ Aizensutain kenkyu ,” trans. Iida Shinbi , Kinema junpo , September 1, 1928 , 125–126 . Iida notes that Barr’s piece originally appeared in Drawing & Design (June 1928). Leon Moussinac , Sovieto Roshiya no eiga , trans. Iijima Tadashi ( Tokyo : Orai Sha , 1930 ) , was fi rst serialized in Kinema junpo starting no. 307 (September 11, 1928): 73.

Moussinac’s “A Travelogue from U.S.S.R,” also translated by Iijima, appeared in Kinema junpo , February 11, 1928.

57 . S. M. Eisenstein, “Yojigen no eiga” [Th
e cinema of the fourth dimension], trans. Fukuro

Ippei, as part of Fukuro’s essay series, “ Soveto onga shokan ,” Kinema junpo , October 1, 1929 , 59–60 ; S. M. Eisenstein , “ Nihon bunka to montaju ” [Japanese culture and montage], trans.

Fukuro Ippei , Kinema junpo , February 1, 1930 , 63–64 ; Kinema junpo , February 11, 1930 , 60–61 ; Kinema junpo , February 21, 1930 , 4 2 .

58 . Hatano Mitsuo translated Pudovkin’s “Introduction to the German Edition” and “Part 1

Scenario” of the fi rst chapter (“Th
e Film Scenario and Its Th
eory”) from the German
translation of Film Technique and Film Acting , serializing it from January to July 1929 in the monthly Eiga hyoron . Hatano’s translation was, however, not serviceable, as he could not get the key conceptual terms and important fi lm titles (e.g., Intolerance ) right.

59 . Sasaki, also relying on the German translation, translated what amounts to chapters 1 and 2
of the English version, to which I have access. V. Pudovkin , Eiga kantoku to eiga kyakuhon ron , trans. Sasaki Norio ( Tokyo : Orai Sha , 1930 ) ; V. I. Pudovkin , Film Technique and Film Acting , trans. and ed. Ivor Montagu , memorial ed. ( London : Vision , 1958 ) .

60 . Marxist fi lm critic Yamada Kazuo notes that six fi lms made in the Soviet Union were shown in Japan prior to Th
e Storm over Asia , including Polikushka (Alexandr Sanin, 1922) and Dina Dza-dzu (Yuri Zhelyabuzhsky, 1926). Yamada Kazuo , “ Nihon de joei sareta Sobieto eiga ,” in Bessatsu sekai eiga shiryo: Sobieto eiga no 40 nen ( Tokyo : Sekai Eiga Shiryo Sha , 1959 ), 56 . Yet Th
e Storm over Asia made an unprecedented sensation, primarily because the director’s fame as a theorist had been established. See a report on the painstaking process the fi lm underwent to pass the censor: Anon., “ Ajia no arashi ga kenetsu tsuka suru made,”

Kinema shuho , September 12, 1930 , 13 .

61 . Director Murata Minoru, in his preface to the Pudovkin translation, wrote passionately,

“Th
is book was not produced as armchair theory. But from the actual experience of torment over a shot of fi lm, contemplation of camera angle, and the pursuit of truth on screen.” Murata Minoru, foreword to Eiga kantoku to eiga kyakuhon ron , 1 .

62 . For example, “In the distance, in moonlight, come a group of people, with their golden clerical dresses refracting the light of lamps and candles. Soldiers go this way and that in the trench. What is it? I don’t know. What to do? We should know. Th ey come close!

Th
ey come close! So much so that now their faces are clearly visible. An icon, small fl ags, a cross, an incense pot, a priest in a shining gown.” S. Eisenstein and G. Alexandrov ,

“ October: Danpen ,” trans. Iijima Tadashi , Eiga orai , January 1929 , 16 . Iijima does not specify the source.

63 . Kodama Takamine , “ Sento Peterusuburugu no shuen: eiga mitamama ,” Eiga orai , May 1929 , 86–90 .

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the edge of montage 151

64 . V. I. Pudovkin , Film Technique and Film Acting , 75–78 . Sasaki translated the section title as

“Chui sakuin no shudan to shite no montaju” (Montage as means to attract attention), Eiga kantoku to eiga kyakuhon ron , 61 .

65 . Ibid . Pudovkin , Film Technique and Film Acting ; S. Timoshenko , “ Eiga geijutsu to kattingu 7 ,” trans. Iwasaki Akira , Kinema junpo , October 21, 1928 , 48–49 . For Eisenstein’s own close analysis, see Sergei Eisenstein , “ Th
e Problem of the Materialist Approach to Form ,” in Th
e

Eisenstein Reader , ed. Richard Taylor and British Film Institute ( London : British Film Institute , 1998 ), 38 . I have not come across any prewar Japanese translation of this essay.

66 . Moriyama Toyosaburo , “ Mato o hazureru: Tokyo koshinkyoku to Daitokai ,” Eiga to engei , July 1929 , 29 .

67 . Isoda Koichi , “ Shiso toshiteno Tokyo ,” in Isoda Koichi chsakushu , vol. 5 ( Tokyo : Ozawa Shoten , 1991 ), 51–52 .

68 . Ibid. , 27 .

69 . See Yoshimi Shun’ya’s seminal formulation in the chapter titled “ From Asakusa to Ginza ”

in his Toshi no doramatsurugi: Tokyo sakariba no shakai-shi (1987; repr., paperback ed., Tokyo : Kawade Shobo , 2008 ), 228–252 .

70 . Ishii Meika , “ Nihon eiga no genzai oyobi shorai nit suite ,” in Taisho jugonen ban Nihon eiga jigyo soran ( Tokyo : Kokusai Eiga Tsushinsha , 1925 ), 15 .

71 . Seiji M. Lippit , Topographies of Japanese Modernism ( New York : Columbia University Press , 2002 ), 138 .

72 . Isoda, “ Shiso toshiteno Tokyo .”

73 . Yoda Yoshikata , Mizoguchi Kenji no hito to geijutsu ( Tokyo : Tabata Shoten , 1970 ), 15–16 .

74 . Benjiamin, 117.

75 . Eisenstein, in his essay “Dickens, Griffi
th, and the Film Today” (1944), wrote: “Indication
of this ‘urbanism’ in Dickens may be found not only in his thematic material but also in that head-spinning tempo of changing impressions with which Dickens sketches the city in the form of a dynamic (montage) picture; and this montage of its rhythms conveys the sensation of the limits of speed at that time (1838), the sensation of a rushing-stage-coach!” Sergei Eisenstein , Film Form: Essays in Film Th
eory

, trans. Jay Leyda, 1st ed. ( New York : Harcourt ,

1949 ), 38 .

76 . David Bordwell , “ A Cinema of Flourishes: Japanese Decorative Classicism of the Prewar Era ,” in Reframing Japanese Cinema: Authorship, Genre, History , ed. Arthur Nolletti Jr. and David Desser ( Bloomington : Indiana University Press , 1992 ), 328–346 ; Bordwell , “ Visual Style in Japanese Cinema, 1925–1945 ,” Film History 7 , no. 1 (Spring 1995 ): 5–31 ; Darrell William Davis , Picturing Japaneseness: Monumental Style, National Identity, Japanese Film ( New York : Columbia University Press , 1996 ) .

77 . Kevin M. Doak , “ Fascism Seen and Unseen: Fascism as a Problem in Cultural Representation ,” in Th
e Culture of Japanese Fascism , ed. Alan Tansman ( Durham, NC : Duke University Press , 2009 ), 31–55 .

78 . Kitada Akihiro , “ Kino gurasu no seijigaku ,” in Sochi: Kowashi kizuku, Ekkyo suru chi , vol.

4, ed. Kurihara Akira , Komori Yoichi , Sato Manabu , and Yoshimi Shun’ya ( Tokyo : Tokyo Daigaku Shuppankai , 2000 ), 295–317 ; Sato Takumi ,

Kingu no jidai, Kingu no jidai

( Tokyo : Iwanami Shoten , 2002 ) .

79 . Kato Atsuko , Sodoin taisei to eiga ( Tokyo : Shin’yosha , 2003 ) ; Aaron Gerow , “ Narrating the Nationality of a Cinema: Th
e Case of Japanese Prewar Film ,” in Tansman , Culture of Japanese Fascism , 185–211 .

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chapter 7
nat i o na l i z i n g m a da m e
bu t t e rf ly : t h e
f o r m at i o n o f f e m a l e
s ta r s i n ja pa n e se c i n e m a
daisuke miyao

Introduction

“It is no comparison. My mother had a much better acting skill than my father. My father’s acting was like, ‘I will show you how I can perform,’ but mother’s was so natural that we were able to watch it in a relaxed manner.” 1 Th
e late Hayakawa Yukio, son
of silent fi lm superstar Sessue Hayakawa, the fi rst and arguably the only Asian mati-nee idol in Hollywood, thus talked about his lesser-known stepmother, Aoki Tsuruko (1891–1961).

Aoki, now only remembered as the wife of Sessue Hayakawa, was one of the earliest female Asian fi lm stars in Hollywood, preceding Anna May Wong, Shirley Yamaguchi (aka Ri Koran, Li Xianglan), Lucy Liu, and Zhang Ziyi. In 1913–1914, Reel Life , the promotional magazine for fi lms distributed by Mutual Film Corporation, placed a still photo of Aoki on its cover at least three times. 2

More importantly, Aoki was the fi rst Japanese female motion picture actor. In Japan, female motion picture actors did not appear until as late as 1918, when Hanayagi Harumi starred in Radiance of Life ( Sei no kagayaki ), a product of the fi lm modernization movement. Before this fi lm, the majority of female characters in motion pictures were played by onnagata , female impersonators in kabuki, with the exception of a few female actors, including Nakamura Kasen, who appeared in serial rensageki , a mixture 07_Miy

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nationalizing madame butterfly 153
of fi lm and stage drama. 3 Even in 1919, only 3 out of about 150 fi lms released in Japan during that year used female actors for female roles. 4

Aoki Tsuruko started her fi lm career in the United States in the early 1910s, as supporting characters in Fred Mace’s comedy fi lms, followed by a leading role in a Majestic fi lm, Th
e Oath of O Tsuru San (director unknown, 1913), a fi lm that was as “dainty and attractive as Madame Butterfl y ,” according to the fi lm trade journal Moving Picture World ( MPW ). Aoki then starred in numerous fi lms about Japan, produced at the New York Motion Picture Company (NYMPC) by Th
omas H. Ince, one of the fi rst infl u-
ential producers in the early Hollywood fi lm industry, including O Mimi San (Reginald Barker, 1914), arguably Sessue Hayakawa’s debut fi lm. 5 Such success in Hollywood in the early 1910s naturally made Aoki a template for female actors in Japan, where critics and fans had started criticizing the onnagata ’s appearance in cinema.

Yukio’s comment on the performance of his stepmother is insightful because the notion of the “natural,” or the sense of authenticity, played a signifi cant role in the formation of her stardom in early Hollywood as well as in the construction of female motion picture actors in Japan. In this essay, I will discuss how female stars emerged in Japanese cinema. I consider the Japanese reception of Aoki Tsuruko Hollywood stardom to be the threshold in the formation of female fi lm stardom in Japan. I would argue that female stars were born in Japan when the sense of authenticity was transmitted over the Pacifi c.

A majority of American and Japanese fi lmmakers, critics, and fans at that time shared the idea that motion picture cameras were capable of mechanically reproducing the world around them. Based on this idea, they thought a female actor should play a female role because that would be natural and authentic.

Yet, the birth of female stars in Japan did not simply mean transformation of Japanese fi lm production in order to meet the Hollywood standard by removing the “unnatural”

kabuki convention of the onnagata . It was a result of a transplant to Japanese soil of the sense of authenticity about Japanese women that had been created in Hollywood. With her Japanese body, Aoki provided physical naturalism to the widely accepted archetypal view of Japanese women— Madame Butterfl y being the most typical example. Japanese fi lmmakers did not reject such a stereotypical but popularized view of Japanese women but attempted to endorse it in the name of Japanese tradition. In other words, the formation of female stars in Japanese cinema was a project of recovery by way of inventing a tradition. Th
e obedient and self-sacrifi cing heroine of Madame Butterfl y , which had been created in Europe and popularized in early Hollywood, was authenticated by Japanese fi lmmakers who aspired to establish an internationally viable fi lm industry.

Miriam Bratu Hansen claims, “To write the international history of classical American cinema . . . is a matter of tracing not just its mechanisms of standardization and hegemony but also the diversity of ways in which this cinema was translated and reconfi gured in both local and translocal contexts of reception.” 6 Female stars were born in Japan as a result of a tension-ridden process of translation and reconfi guration of female stardom in Hollywood, in general, and Aoki Tsuruko’s embodiment of Madame Butterfl y , in particular.

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154 daisuke miyao

Hideaki Fujiki argues that the import of American star images was a signifi cant force for replacing the onnagata with female actresses in Japanese cinema. 7 Critics and fans ascribed to cinema “an imperative of naturalness, especially because of its mechanical properties, its ability to provide close framing, and its photographic reproduction.” 8 In that sense, gender should not be a performance but should correspond to actual bodies of actors on the screen. To them, the onnagata of kabuki was unnatural and inappropriate to cinema because its gender existed as a performance, in which femininity was not defi ned by actual sexual bodies of actors but by their techniques of displaying ideal feminine behaviors. According to Fujiki, Kurishima Sumiko, arguably the fi rst female star in Japanese cinema and one of the most popular female actresses of the 1920s, embodied the naturalism of American fi lm stars, which was “endorsed as a sexual image and personality.” 9

However, Fujiki warns, “Homogenizing American and Japanese female stars leads us to overlook the vital peculiarities of the latter that were historically created in their tension with the former, as well as with the onnagata .” 10 In Kurishima’s case, Fujiki argues, her star image was not limited to the sexuality of her physical body but also emphasized a performativity of “Japanese conventional womanliness and femininity.” 11 Her publicity photos oft en focused on her Japanese hairstyles, kimonos, and such “reserved”

behaviors as casting her eyes downward, which were more similar to those of onnagata . 12 As such, female stars in Japan were distinguished from their American counterparts because of their embodiment of a national identity.

Th
e Hollywood star image of Aoki Tsuruko was very similar to those of female Japanese stars who emerged in the 1920s. It was not limited to sexuality but also emphasized performativity. Her publicity photos oft en focused on Japanese features, even though the American photographers were probably not familiar with the onnagata . Aoki’s Hollywood stardom of the 1910s was formulated around the image of

“Japaneseness.” Aoki was distinguished from other American stars because of her embodiment of a national identity, despite the fact that such an identity was formulated by the Orientalist imagination. Yet, her physical body as a Japanese woman provided a sense of authenticity and naturalness to such stereotypical imagery.

Aoki’s Hollywood stardom was constantly publicized in Japanese fi lm magazines even before the emergence of female stars in Japan. If her stardom prepared a template for female actresses in Japan, the impact that Fujiki claims of American star images upon the emergence of those actresses turned out to be more complicated. What was imported was not limited to the image of immediacy of physical bodies. Th e image of
traditional Japan and its femininity had already been invented in Hollywood, as we shall see, with no reference to the onnagata but within an Orientalist imagination. Th e formation of female stars in Japan, then, was a process of nationalizing that Orientalist image of Japan. It was a mission that would bring Cio-Cio-San back to Japan.

Aft er discussing the initial construction of Aoki’s star image in the United States with regard to the melodramatic imagination and the sense of authenticity, I will examine how Aoki’s star image was incorporated in the formation of female stars in Japanese 07_Miy

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nationalizing madame butterfly 155
cinema, in close relation to “changing representational strategies and ongoing cultural struggles over women’s public and domestic roles” in modern Japan. 13

Embodying Madame Butterfly in

Hollywood

By the time Aoki Tsuruko started her acting career in early Hollywood cinema, Japan’s image of cultural refi nement, in the form of Japonisme , the European vogue in art and style, had been fascinating American women. Since the late nineteenth century, the penetration of Japanese goods into the American market brought about a “Japan craze.” 14

Aft er the Centennial Exhibition of 1876 in Philadelphia, when many Americans made their fi rst contact with Japanese art and culture, high-class Japanese art and culture gradually became popularized among the middle class and fi tted to their taste. Th en,
the success of the English light opera Th
e Mikado (1885) by Gilbert and Sullivan and the
popularity of Madame Butterfl y (1898) had a strong infl uence among middle-class audiences on forming a popular imagination of Japan as a land of refi ned culture.

Th
is cultural image of Japan, especially in the form of an obedient female like Cio-Cio-San in Madame Butterfl y , functioned to safely contain the imminent horror of the “yellow peril.” When Puccini’s opera opened in the United States in 1906, Japan had defeated Russia in the Russo-Japanese War in 1904–1905 and created an imminent threat to other colonial powers. Th
e period from the 1910s to the 1920s witnessed
the rapid increase of anti-Japanese sentiment against Japan’s militarily and politically growing power.

Historically, an important function of such a melodrama as Madame Butterfl y was to contain the horror of modernity. 15 According to Peter Brooks, melodrama “comes into being in a world where the traditional imperatives of truth and ethics have been violently thrown into question, yet where the promulgation of truth and ethics, their installation as a way of life, is of immediate, daily, political concern.” 16 Regarding melodrama as a quintessentially modern form arising out of a historical conjuncture at the turn of the nineteenth century, Brooks argues that in the absence of a moral and social order through the collapse of an old regime, there was clearly a renewed thirst for the sacred expressed in vernacular terms, in order to make sense of the frightening modern world and the massive scale of urbanization and industrialization. 17

Th
e ideological nature of the melodramatic narrative of Madame Butterfl y was to make sense of the rapid modernization and imperialistic expansion of Japan and to contain the modernizing nation within the image of an obedient and self-sacrifi cing female living in a premodern space. Alfred T. Mahan’s doctrine of “race patriotism,” the assertion of an American natural right to the power of territorial possession embodied in the masculinity of the Navy and of spreading Christianity, had a great infl uence not only upon American foreign policy but also upon American popular imagination 07_Miy

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156 daisuke miyao
about Asia. 18 Using Christianity as its enlightening force to save and protect a Japanese woman from a primitive religion, Madame Butterfl y normalizes the ideological aspect of American foreign policy: expansion and annexation in the name of enlightenment.

Brook argues that the melodramatic universe is imbued with moral Manichaeism.

Moral confl icts between heroes and villains are unambiguously presented. Th e character system refl ects this clear-cut division within the melodramatic world. Characters in melodrama are either morally good or evil with no middle position. With the sympathetic characterization of Cio-Cio-San, a Japanese geisha, the opera functioned to

“normalize” the gendered, sexualized, and racially hierarchical relationship between the East and the West, between the premodern “evil” community and the civilized “good”

nation-state, between Japan and the United States, in the popular American mind. 19

With its capacity of mechanical reproduction and photographic realism, cinema functioned to provide authenticity to a twofold image of Japan and the Japanese people: cultural refi nement and political threat. Japan and the Japanese people became popular subjects for fi lms, including newsreels and travelogues. Th e American Film Institute

Catalog 1893–1910 lists ninety-four fi lms that were released in the United States under the category of “Japan and Japanese,” and the same catalog of 1911–1920 lists forty-three fi lms under the categories of “Japan” and “Japanese” combined. 20 In particular, fully half of the fi lms that were released in the United States from 1909–1915 portraying cross-cultural relations took the form of ill-fated romance, which were the reworks of Madame Butterfl y ’s narrative of doomed romance between a Japanese woman and an American man. 21

Aoki’s cinematic persona was constructed strictly along these lines of Japan’s image of cultural refi nement and “yellow peril.” Aoki’s Japanese body functioned to provide credibility to the rather Orientalist image of Japan, typifi ed by Madame Butterfl y . As one of the early celebrities, she became the physical embodiment of Japan and the Japanese people.

A typical example of such provision of authenticity to the Madame Butterfl y narrative is found in an Aoki star vehicle, Th
e Wrath of the Gods (aka Th
e Destruction of

Sakurajima , Reginald Barker, 1914). Th
omas H. Ince, the producer of this big produc-
tion, resorted to Japonisme for the newly cultivated middle-class audience of cinema. 22

And more importantly, Ince hired Aoki to make his cinematic version of Madame Butterfl y more authentic than its predecessors. Aoki’s presence in Th e Wrath of the

Gods added the sense of naturalness to the archetypal narrative between Japan and the United States.

First of all, Ince emphasized the authenticity of the fi lm in its publicity by utilizing Aoki’s biography in a tear-jerking manner. A report in MPW noted, It so happens that Miss Aoki is a native of the Island of Sakura, which was practically destroyed by the eruption of the volcano Sakura-Jima. Miss Aoki, having lost practically all her relatives in this eruption, was inconsolable and Mr. Ince thought that he was due to lose her, that she would have to go back home. But in consoling her, he induced her to work in conjunction with him on a thrilling and powerful heart 07_Miy

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nationalizing madame butterfly 157
interest story, entitled “Th
e Wrath of the Gods,” a four-reel Domino feature, evolving
around Japanese legend and depicting the scenes and actions of her countrymen during the eruption, so that she could show the world the suff erings of her people. 23

Th
is report emphasized that Aoki and her family were personal eyewitnesses and tragic victims from a prehistoric volcanic island, even though in real life, Aoki was not from

“the Island of Sakura.” She was born in Fukuoka prefecture, the largest city in the Kyushu area, which is located about 180 miles north of Sakurajima. Indeed, on January 12, 1914, a volcano erupted on the island of Sakurajima in the southern part of Japan. It was one of the largest disasters in the history of Japan. Obviously the biographical narrative made Aoki into a melodramatic heroine of Western standards. But at the same time, the biographical-style publicity added emotional and psychological authenticity to the character that Aoki played in Th
e Wrath of the Gods , in addition to her physical charac-
teristics as a Japanese woman.

Th
e biographical style was continuously adopted in order to add authenticity to the formation of Aoki’s star image as the physical embodiment of Madame Butterfl y and Japan. An article in the New York Clipper particularly noted that Aoki had studied piano and vocal music at a convent in Pasadena, California, before she entered the fi lm business. 24 In real life, Aoki became the adopted daughter of a Japanese painter, Aoki Hyosai, when she toured the United States with the Japanese theatrical troupe of her uncle and aunt, Kawakami Otojiro and Sadayakko, in 1899. Aft er the painter died, a female journalist for the Los Angeles Examiner raised her, but there is no record that Aoki went to the convent. She studied at the Egan Dramatic School in Los Angeles before she joined Fred Mace’s company and Ince’s company. 25 Th
e convent episode in Aoki’s fi ctional-
ized biography functions to emphasize not the literal but the symbolic conversion of the Japanese woman to Christianity. Conversion to Christianity is a signifi cant motif in Madame Butterfl y that normalizes the hierarchical relationship between civilized and masculine America and primitive and feminine Japan. Puccini’s opera dramatizes the break in the sacred order when the outraged priest (Cio-Cio-San’s uncle) interrupts the wedding ceremony, condemns her deceitful renunciation of the community and

“her true religion,” and curses her with “eternal damnation.” 26 Th e biographical style in

Aoki’s star publicity provided authenticity to this archetypal tale of a religious collision.

Th
e Wrath of the Gods and its narrative of a religious collision emphasize the diffi culty
for a Japanese woman to become submissive to Christianity and the American family system. First and foremost, Th
e Wrath of the Gods is an archetypal fable pitting the civilized West, embodied by an American sailor, against the primitive East, embodied by a Japanese woman, told as a religious battle between Buddhism and Christianity. Th e
fi lm displays a Japanese village as a primitive community bound by a superstitious tradition and Toya-San (Aoki) as its victim. According to an old local legend of Sakurajima, Buddha has cursed Toya-San’s family. If Toya-San marries, it would displease Buddha and the long inactive volcano, Sakurajima, would erupt. In the opening scene, a priest with dirty long hair, beard, a torn kimono, and a wooden cane warns villagers, “She came from [a] family that [is] accursed.” Meanwhile, in a thunder-fi lled dark night, 07_Miy

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158 daisuke miyao

Toya-San’s father Yamaki (Sessue Hayakawa) prays to a carved stone statue of Buddha to lift the curse.

In the following scene, Tom Wilson, an American sailor (Frank Borzage), rescued from a shipwreck by Yamaki, appears as embodying the opposite religious belief. In bright daylight Tom gives Toya-San a cross-shaped necklace, saying that this represents the “god of justice.” A close-up of the cross is inserted. Embraced by Tom, here Toya-San symbolically converts to Christianity.

Th
e Wrath of the Gods uses Madame Butterfl y ’s narrative in a distorted manner in order to construct Aoki’s persona as an obedient Japanese woman like Cio-Cio-San and at the same time as a satisfactorily Americanized woman for a Hollywood star. Even though it is a story of interracial romance between an American man and a Japanese woman, the Japanese woman is not ill fated as is Cio-Cio-San. Th
e American man and
the Japanese woman sail to America, the land of freedom, and live happily ever aft er.

Yamaki, Toya-San’s father, takes up the role of Cio-Cio-San. Yamaki sacrifi ces himself to cut Toya-San’s tie with Japan. He leaves his child to the American man. Dying Yamaki hopes that Tom and the Christian God in America will protect his innocent daughter. Toya-San, on the other hand, replaces the innocent baby boy in Madame Butterfl y , who would be protected by an American and raised as an American. She is not the one who “betrays” the Japanese ancestry. It is Yamaki. Playing out the narrative of Madame Butterfl y in a twisted manner in cinema, Aoki thus physically embodied an ideal image of a Japanese woman who is obedient to both Japan and Christianity.

Aoki married Hayakawa aft er the shooting of Th
e Wrath of the Gods . When Hayakawa
became an overnight sensation with Th
e Cheat (Cecil B. DeMille, 1915), Aoki’s career
as a star came to an end. Aoki stopped playing leading roles aft er Th e Beckoning Flame

(Charles Swickard, 1916), produced at NYMPC. Aft er 1916, Aoki’s onscreen characters became subordinate ones, such as girlfriends or wives of Hayakawa. Yet, she continued embodying Madame Butterfl y, the ideal of femininity and cultural refi nement in the Orientalist imagination.

Th
e Dragon Painter (William Worthington, 1919), a Hayakawa star vehicle based on a story written by Mary McNeil Fenollosa, was a perfect example of Aoki providing authenticity to the Orientalist imagination of Japan. Th
e Dragon Painter was publicized
as if it showed authentic Japanese landscapes, costumes, and characters, even though Kinema Junpo , a Japanese fi lm magazine, pointed out, “[ Th e Dragon Painter ] did not
show either contemporary or actual Japan.” 27 American fi lm trade journals reported that Th
e Dragon Painter successfully reproduced an “authentic” Japanese atmosphere.

Margaret I. MacDonald of MPW wrote, “One of the especially fi ne features of the production is the laboratory work, mountain locations of extreme beauty, chosen for the purpose of imitating Japanese scenery, and supplying Japanese atmosphere, are enhanced by the splendid results accomplished, in the work of developing and toning.” 28

In Th
e Dragon Painter , Tatsu (Hayakawa), a young Japanese painter, madly seeks a dragon princess who, he believes, is hiding under the surface of a mountain lake.

Undobuchida, a friend of Kano Indara, the aging master of Japanese painting, is impressed by Tatsu’s paintings and his talent and invites him to Tokyo. Undobuchida 07_Miy

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nationalizing madame butterfly 159
convinces Tatsu to learn the art of Kano. In Tokyo, Umeko (Aoki), the daughter of the artist, poses as the dragon princess for Tatsu. Tatsu is impressed by Umeko’s refi ned beauty. Umeko is fascinated by Tatsu’s talent. Yet, aft er Tatsu marries Umeko, he becomes unable to paint. She decides to sacrifi ce herself and so leaves Tatsu in order to save his talent. Tatsu leaps into the pool in which he believes his wife has drowned herself. He is rescued and, aft erward, he succeeds with his art. Aft er his successful exhibition, Umeko, who has actually been hiding at a temple, comes back to him.

Playing the role of Umeko, Aoki provides a sense of authenticity to the stereotypical self-sacrifi cing Japanese woman like Cio-Cio-San. Umeko’s room is fi lled with the objects of Japonisme: a Japanese garden with a gate, a stream, a small bridge, stone lanterns, and a peacock in front of a small shrine; a room with tatami mats, fusuma , Japanese sliding doors, and shoji; paintings of Mt. Fuji and a dragon; paper lanterns. She wears a luxurious kimono and the beautiful hairstyle of an unmarried woman, shimada .

Aft er making up in front of a Japanese-style mirror table, she dances a Japanese dance with a silver fan in front of fl owers arranged in a Japanese style, while her housemaid plays the samisen, a Japanese banjo-like musical instrument, and Japanese drums. She sits beside a shoji window under the beautiful moon. Even aft er the wedding, Umeko keeps wearing her long-sleeved kimono, which married women traditionally do not wear, and her shimada hairstyle, which should have changed to the less showy marum-age of married women. Umeko even shows her extremely obedient and self-sacrifi cial nature as a stereotypical Japanese woman by committing suicide as Cio-Cio-San. 29

figure 7.1

Umeko (Aoki Tsuruko) dances a Japanese dance in a kimono.

Th
e Dragon

Painter (1919).

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160 daisuke miyao

Certain constraints were also placed upon Aoki in defi ning her role in off screen space. Aoki’s off screen image, publicized in fan magazines, became the one that represented ideal Japanese femininity in modern American middle-class domesticity. As Sara Ross claims, “Th
e construction of Aoki as adoring wife was extremely important to
the rather remarkable success of Hayakawa as a romantic lead in the late teens and twenties.” 30 Aoki’s image of an obedient wife enhanced that of Hayakawa’s as a patriarchal husband in the United States, which functioned as a safety valve to reduce the threatening image of an alien of a diff erent race. With the help of Aoki’s domesticated image, the Hayakawas came to embody an image of a model minority who assimilates into the American way of life. A publicity photo attached to an article in a fi lm fan magazine, Picture-Play Magazine , emphasized the domesticated role that Aoki played, a reminder of Madame Butterfl y -style gender relations even between the Japanese husband and wife. 31 In the photo, Hayakawa in a Western suit is lighting a cigarette and being served tea by Aoki in a kimono. Th
e photo emphasizes how Americanized the Hayakawas’

middle-class (or upper middle-class) lifestyle is but simultaneously displays a Japanese woman faithfully serving for her American(ized) lover. 32

figure 7.2 Aoki serves tea for her husband, Sessue Hayakawa. Reprinted from Picture-Play Magazine 4, no. 1 (March 1917): 64.

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nationalizing madame butterfly 161

Nationalizing Madame Butterfly in Japan

No matter how controversial the representation of Japan was in the

Madame

Butterfl y -style narrative, it was still strategically appropriated in the name of Japanese modernity. Th
e characterization of a Japanese woman as a Madame Butterfl y -style obedient and self-sacrifi cial wife and mother itself did not contradict the gender politics of the time, “good wife, wise mother [ ryosai kenbo ].” In fact, Japanese popular journals highly praised the characterization of Cio-Cio-San. Terada Shiro of Fujin Koron , a popular women’s magazine, considered Cio-Cio-San not to be “shameful” but “favorable”

for her loyalty to her husband. 33 In the case of Aoki’s stardom, government offi cials,
educators, and intellectuals, who were eager to articulate a Japanese national identity in order to face down foreign observations, or foreign “gazes,” tried to appropriate her star image both as an ideal representative of modernization and as a model of Japanese womanhood. Such a mixed image became the template of female actors in Japanese cinema. In other words, it was through an eff ort of nationalizing, or Japanizing, Madame Butterfl y that female stars were born in Japan.

Nevertheless, in the very beginning, Aoki’s name arrived in Japan in unfavorable reports through the Japanese-American press. Th
e Japanese government was mak-
ing every eff ort to reach equal status with European countries and the United States in international relations and, along with this, supported Japanese communities in the United States in the attempt to abolish the legal inequality of Japanese immigrants. 34

Under these political conditions, Aoki and Hayakawa were regarded as “insults” to the nation for appearing in such fi lms as Th
e Cheat and Th
e Wrath of the Gods , which would
enhance anti-Japanese sentiment in the United States. Th
e fi lms in which they appeared
were severely criticized by Japanese critics and reporters as “anti-Japanese” fi lms that depicted Japan and its people as primitive. Th
e Cheat was not even released in Japan. Th
e

Wrath of the Gods was released at Fujikan Th
eater in Asakusa on September 15, 1918,
but was banned from exhibition aft er several weeks “because of its too primitive view of Japanese people.” 35

As one of the fi rst female Japanese actors in cinema, and especially in “Western”

cinema, Aoki appeared to embody a rebelliously independent “modern girl [ moga ],”

who would not be contained in the ideal image of Japanese womanhood: “good wife, wise mother.” Katsudo no Sekai called Aoki an “unforgivable national traitor” appearing in anti-Japanese fi lms and referred to Hayakawa as a “lover,” not a husband, of Aoki to emphasize her unfavorable image as a moga . 36 Th
e same magazine devalued Aoki’s
ability and profession, claiming, “Nobody in Los Angeles appreciates Tsuruko’s artistic value.” 37 Without one quote from Aoki, the magazine also reported that she was even thinking of retirement from the fi lm industry because of the severe criticism of their fi lms coming from Japanese communities in the United States. 38

However, aft er Hayakawa obtained star status with the help of Aoki and her new subordinate image, the Japanese reception of Aoki and Hayakawa was drastically transformed. Aft er Hayakawa achieved superstardom in 1915–1916, fan magazines in the 07_Miy

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162 daisuke miyao

United States almost completely stopped publishing articles devoted to Aoki. Aoki turned into a big star’s wife. However, in Japanese magazines, many articles focused solely on Aoki appeared even aft er Hayakawa’s rise. In these articles, Aoki’s star image was rearticulated within the discourse of ideal Japanese womanhood.

American fi lm fan magazines and their Japanese counterparts played similar roles in the formation of Aoki’s public image as an ideal housewife but in opposite directions. In the United States, Aoki was regarded as an ideally Americanized middle-class wife who would create a refi ned domestic space with consumer goods. As Sara Ross suggests, in the U.S. magazines, while Aoki visually represented a “quaint” woman, oft en pictured in kimono in her publicity photos, in print she was described “as behaving as a modern woman” in order to emphasize her “Western ways” that would go against her “Eastern appearance.” 39

In Japanese magazines, it was the opposite. Even if they described how Westernized her lifestyle was, they eventually emphasized how devoted she was to her husband as ideal Japanese wives are. Th
ere were several reports from those who visited the

Hayakawas in Hollywood. Th
ese people expressed pleasant surprise in their reports: the

Hayakawas’ house appeared very Western from the outside, but once inside, they were entertained in a Japanese-style room with Japanese food prepared by Aoki. 40 In spite of her Americanized appearance, Aoki was praised as a good housewife, who was faithfully supporting her husband. Shigeno Yukiyoshi, an editor of Katsudo Kurabu , claimed,

“Hayakawa’s fame is not accidental but owes a lot to his wife Tsuruko. . . . She is a faithful wife who devotes herself to improving her husband’s position.” 41

Th
ere was one specifi c episode that enhanced the image of Aoki as a Cio-Cio-San-like obedient and self-sacrifi cing wife. On August 26, 1931, the Los Angeles Times reported that Hayakawa and his wife, Tsuru, legally adopted a two-year-old son, Alexander Hayes, and renamed him Yukio Hayakawa. 42 Right aft er this report, actress Ruth Noble asserted that she was the mother and Hayakawa the father of the boy and fi led a suit against Hayakawa to regain custody of her son. Noble said she had had a romantic relationship with Hayakawa when they had appeared together in a vaudeville act “Th e

Bandit Prince.” 43 Th
e

Los Angeles Times kept reporting the “scandal” of the nonwhite star of the silent period in a melodramatic manner. When Hayakawa left for Japan to fulfi ll a contract with Shochiku, a fi lm production company in Tokyo, the Los Angeles Times reported in an article titled, “East and West Part in Tears”: “In bidding Hayakawa bon voyage, the actress [Ruth Noble] indicated she was saying farewell to love and to hopes of regaining custody of her son. . . . ‘I just told him I was sorry if I had caused him any trouble,’ the actress expressed.” 44 Not only Noble but also Aoki was given a role of a melodramatic victim in this incident. Reporting the Noble incident as well as Hayakawa’s aff airs with other women in Japan, Abe Yu of the Japanese general women’s magazine Fujin Salon sympathetically wrote, “Hayakawa may be able to use the numerous reports in newspapers and magazines on his controversial aff airs and his family problem for free publicity of his popularity. However, there are always his wife Tsuruko’s tears behind, who has to put up with her famous husband’s conduct.” 45 Yet, Aoki maintained her image of a devoted wife. Th
e

Los Angeles Times sympathetically reported

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nationalizing madame butterfly 163
that Aoki had to defend her husband from a “loyal” wife’s and a “warmhearted” stepmother’s perspective. 46 Th
is news was reported in Japan as well. Despite this incident,

Hayakawa did not change his womanizing. Between the years 1937 and 1949 aft er the war, Hayakawa stayed in Paris and Hollywood and did not even go back to Japan, where Aoki raised Yukio and two other children.

Th
e U.S. media tried to ease the “yellow peril” of Japanese immigrants with the Hayakawas’ image of perfect assimilation to the American way of life despite their appearances. Conversely, Japanese media tried to control the transgression of Aoki’s existence as a moga and fi lm actress working independently outside women’s normal domestic sphere. Aoki’s professional status could be seen as subversive to Japan’s supposed national unity, which was based on a patriarchal family system whose top position was occupied by the emperor. Th
e archetypal Madame Butterfl y -style obedient
characters that Aoki played on- and off screen were usable to Japanese media as authentic representations of “good wife, wise mother.”

It is noteworthy that in the same period, another Japanese performer, who became famous on the international stage playing Cio-Cio-San, was severely criticized for her transgressive attitude as a moga . Aft er her debut in London in Madame Butterfl y in 1915, Miura Tamaki (1884–1946) became the fi rst Japanese opera singer to attain international acclaim. As Aoki did in Ince fi lms, with her Japanese body, Miura appealed to foreign spectators as if she were authentically embodying a fantasy of the obedient Japanese femininity of Cio-Cio-San. 47

Miura was the mirror image of Aoki, with regard to the discourse on Japanese womanhood. Miura divorced her fi rst husband in 1909 and had an aff air with an Italian composer during her international tour, while her second husband was waiting in Japan.

As early as 1911, Miura insisted in Chuo Koron magazine, “Gone are the days when wives were called okusama [married women who should stay at home] and women distanced themselves from associating with men. . . . [T] oday, we women must possess

‘dignity’ and actresses must ‘face the world with divine dignity’ and faithfully pursue art.” 48 Japanese magazines reported that Miura oft en visited Aoki and Hayakawa in their home in Hollywood when she toured the United States, but they also included Aoki’s comments about Miura’s lifestyle in a somewhat ironical tone and contrasted the two internationally acclaimed Japanese women. Aoki is quoted, “Shibata [Miura] Tamaki’s reputation is great. Her lifestyle is very colorful and wonderful.” 49 Contrasting Miura and Aoki, two modern women, Japanese media formulated an authentic image of Japanese womanhood as a Cio-Cio-San-style obedient housewife.

Aside from formulating the image of ideal Japanese womanhood around Cio-Cio-San, Aoki’s star image as an authentic Madame Butterfl y had a tremendous impact on the discourse of modernization of cinema in Japan. In the early 1910s, primarily young intellectuals, ranging from fi lm critics and fi lmmakers to government offi cials,
began to criticize mainstream commercial fi lms in Japan. Th
ey decried fi lms made in

Japan as slavish reproductions of Japanese theatrical works. Th
ey promoted a reform of
motion pictures in Japan through the production of “modern” and “purely cinematic”

fi lms. Th
eir writings and subsequent experimental fi lmmaking are oft en called the Pure 07_Miy

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164 daisuke miyao

Film Movement. According to Joanne Bernardi, one of the goals of the Pure Film advocates was “the attainment of an internationally viable level of narrational clarity for fi lms also endowed with a comprehensible and distinct national and cultural identity.” 50

Th
e Pure Film advocates criticized mainstream commercial Japanese motion pictures for being “uncinematic” because, for the most part, they were merely reproducing stage repertories of kabuki, most typifi ed by the use of the onnagata for female roles.

Th
ey eventually intended to export Japanese-made fi lms to foreign markets and affi rm

Japanese national identity internationally and domestically. 51 For example, fi lm theorist Kaeriyama Norimasa referred to Th
e Wrath of the Gods and claimed, “Isn’t it a huge loss
that Japanese producers do not make any fi lms for export and have all the greatly unique landscape of Japan stolen by foreigners?” 52 Aoki and Hayakawa’s fi lms were ideal products for the reformists because they used “cinematic” forms and techniques and told Japanese stories. In other words, they wanted to produce Madame Butterfl y in Japan.

When Aoki’s stardom was formulated in Hollywood, such “cinematic” techniques as close-up, artifi cial three-point lighting, and soft focus were utilized for fi lm stars in both their fi lms and publicity photos in order to emphasize the actors’ physical characteristics and to convey sensual attraction. While serving for narrative clarity and consistency on the one hand, these photographic techniques could also enhance the viewers’ sensory perceptions of materiality. Contrary to onnagata , Aoki’s newness was based on an image of physical sexuality, whose physical characteristics were enhanced by photographic technologies. As Hideaki Fujiki indicates, the March 1917 issue of Katsudo Gaho juxtaposes a still photo of Tachibana Teijiro, a very popular onnagata at Nikkatsu Mukojima studio, in a shinpa tragedy fi lm Futari Shizuka (Oguchi Tadashi, 1917), and a portrait of Myrtle Gonzalez, a Blue Bird fi lm star. While the latter is a sensual close-up of the female actor’s face and naked shoulders in low-key lighting, dramatically highlighted with side-light from the left , the former, a typical portrayal of a shinpa -style fi lm of the time, is a fl at-lit long shot. 53 Even though it is not clear how faithfully this still photo represents the actual scene in the fi lm, this example among many implies how the mise-en-scène of the shinpa -style fi lm emphasizes visibility of the theatrical tableaux in diff used lighting rather than dramatically enhancing fragmented body parts or anything within the frame via spot lighting. 54 According to Fujiki, onnagata of shinpa tragedy express their emotions in the movement of entire bodies, or in special confi guration with other actors and the surrounding décor, and long shots and fl at lighting are more suitable to display their performance than close-ups and spot lighting. 55

More than anything else, it was Aoki’s physical body that Japanese critics and fans highly valued. Kinema Record noted, “She [Aoki] owns a good body. Her acting and her body are as good as European and American people.” 56 Katsudo Shashin Zasshi placed a portrait of Aoki in its photo gallery section that was usually reserved for Western stars and noted, “Miss Aoki Tsuruko is a Japanese actress in the American fi lm industry and she is one of the most popular stars. . . . We are fascinated by her sensual body and gorgeous facial expressions.” 57 Th
e opposite page displays a close-up of the face of
another female star, Jackie Saunders, in typical Hollywood three-point lighting. While the unblemished big round eyes and the shining blond hair are striking in the Saunders 07_Miy

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nationalizing madame butterfly 165

figure 7.3 Special lighting enhances Aoki’s sensuality and grace. Reprinted from Katsudo Shashin Zasshi 3, no. 12 (December 1917): n.p. Courtesy of Kawakita Memorial Institute.

photo, relatively strong side light emphasizes Aoki’s sensual chest loosely covered with a white gown while soft er fi ll light enhances her graceful motherly facial expression.

Aoki’s Japanese body was appreciated in Hollywood because it provided authenticity to the archetypal story of Madame Butterfl y. Her female body was appreciated in Japan because it provided authenticity to cinematic representations of gender and sexuality with skillfully incorporated “cinematic” styles such as close-up, three-point lighting, and soft focus. Th
e only thing the Japanese fi lm reformists had to do was to combine the two and produce their own version of Madame Butterfl y for their nationalist purposes.

What they needed was a Japanese female star who could play their Cio-Cio-San.

Kurishima Sumiko was one of the fi rst Japanese female stars that Japanized the image of Hollywood’s Madame Butterfl y , embodied by Aoki Tsuruko. With her female Japanese body, Kurishima provided a sense of authenticity to female roles in Japanese cinema, contrary to the onnagata . Her body was sensualized by the Hollywood-style cinematic techniques, as was Aoki’s. At the same time, combined with such new and modern technology was an image of obedient womanhood, or that of “good wife, wise mother.” Kurishima faithfully followed the template that Aoki’s stardom had prepared along with the image of Madame Butterfl y .

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Shochiku Company appointed “Henry” Kotani Soichi to create the visual star image for Kurishima. Aft er appearing in Madame Butterfl y -style fi lms with Aoki and Hayakawa at Ince’s company, Kotani worked as a cinematographer in Hollywood in the 1910s under renowned fi lmmaker Cecil B. DeMille. In 1920, eagerly pursued by the representatives of Shochiku and highly recommended by DeMille, Kotani returned to Japan. 58

First, disliking the kabuki-style makeup, Kotani used Max Factor cosmetics, imported directly from the United States, to make up Kurishima in Poppy ( Gubijinso , 1921), in order to create a more natural and authentic appearance of a female face and to enhance the lighting eff ects. 59 Second, Kotani used backlight for Kurishima to perform “the less self-conscious tasks of defi ning space and adding a normative degree of aesthetic polish” in order to imitate the photographic techniques of Hollywood, with which the Hollywood fi lm industry publicized their stars in photographic images. 60 In Hollywood, Kotani had been assigned as a cinematographer for Laila Lee, a Paramount star, in Th e

Heart of Youth , Puppy Love (R. William Neill, 1919), Rustling a Bride (Irvin Willat, 1919), and Th
e Secret Garden (G. Butler Clonebough, 1919). Th
us, Kotani recreated a

Hollywood-style sensual physical entity around Kurishima. Like Aoki’s, Kurishima’s Japanese body was displayed in Hollywood-style cinematography. Contrary to Kotani’s claims, in a still photo of Poppy , Kurishima’s conspicuously white makeup still follows the kabuki -style and the lighting for her looks rather fl at.

figure 7.4 Th
e white makeup of Kurishima Sumiko and the fl at lighting of the scene followed the styles of kabuki. Still photograph of Poppy ( Gubijinso , 1921). Courtesy of Henry Kotani Production.

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nationalizing madame butterfly 167

At the same time, Shochiku used Kurishima mostly in fi lms with shinpa -style narratives with obedient and self-sacrifi cing heroines. Originally a political drama associated with the Freedom and People’s Rights Movement of the 1880s initiated by Kawakami Otojiro (Aoki’s uncle), shinpa (new school) dealt with contemporary social issues and Western ideas; however, stylistically, it did not completely cut off its ties to native theatrical traditions and made liberal use of many kabuki conventions, including the onnagata . Oft en called shinpa daihigeki (a grand tragedy), shinpa tended to be a sentimental drama with a tragic ending. 61 In other words, there is no critical diff erence between shinpa and Madame Butterfl y in terms of their characterizations of their heroines. Th e
narrative of Cuckoo ( Hototogisu , 1922), directed by Ikeda Gishin, a would-be husband of Kurishima, has the theme of a Japanese woman’s self-sacrifi ce and retains a structure very similar to Madame Butterfl y . Lieutenant General Viscount Kataoka’s daughter Namiko (Kurishima) and Navy Ensign Baron Kawashima Takeo have an arranged yet happy marriage, but she soon turns out to be suff ering from tuberculosis. Finding her vomiting blood and fearing infection, her mother-in-law, Okei, forces her to divorce Takeo and return to her parents’ hometown while he is away on an offi cial trip. Th
e fi lm
closes with scenes in which she is dying in bed and the funeral is held. As with Madame Butterfl y, “blood” intervenes in an initial marriage; a hero’s family member asks the heroine to leave; and the heroine chooses to die alone in the end in order to protect the hero. Stylistically, the fi lm contributes to the construction of Kurishima’s character as a Cio-Cio-San-like obedient heroine. Th
e fi lm contains close-ups of the face of

Namiko and emphasizes the fact that Kurishima as an actual woman, not an impersonator, is playing the heroine. Yet, compared to the portrait of Myrtle Gonzalez in Katsudo Gaho , lighting is not fully used to enhance the sensual attraction or material reality of the actress throughout the fi lm. Instead, as Fujiki points out, in most parts of the fi lm, Kurishima looks down and displays her reserved nature. 62 In the end, the heroine sacrifi ces herself for the career of the hero in compositions that emphasize shinpa -style tableaux that occupy the majority of screen time. Critic Iizuka Tokin claimed in his review of this fi lm that Kurishima “represented Japanese ladies’ gracefulness.” 63

In publicity, such a Madame Butterfl y -style obedient star image of Kurishima was explicitly connected to traditional Japanese womanliness and femininity. As Fujiki suggests, the photogravure and its caption of Kurishima in Kamata , a fan magazine for Shochiku fi lms, is a typical example. 64 In the portrait photograph, the close-up showcased her casting down her eyes, wearing a kimono, and having her hair done up in the traditional Japanese style ( yuigami ) with an ornamental hairpin ( kanzashi ). Th is picture
was captioned with the comment: “Ms. Sumiko enacts the woman unique in Japan that symbolizes ‘obedience.’ ” Critic Tsuda Kozo described Kurishima to be nothing but a

“good wife, wise mother,” the idealized Japanese woman of the time. 65

Fujiki connects such a publicity strategy that emphasized “Japanese nature” in Kurishima’s star image to the “attributes of the onnagata. ” 66 As an example, Fujiki points out that Kurishima, who was profi cient at Japanese traditional dancing ( nihon buyo ), oft en displayed her dance in her star vehicles. Fujiki argues that Kurishima’s Japanese dance was a visual representation of an invented tradition that connects her star image 07_Miy

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168 daisuke miyao
to the onnagata and its idealized Japanese womanliness. According to Fujiki, “While such choreographed physical movements [of dancing Kurishima] might have provoked the audience’s sexual interest [as in Hollywood fi lms], the largest part of her body was covered by kimono or another kind of costume so that she, at least except for her face, marked little diff erence from the cross-dressed actor.” 67 What Fujiki seems to overlook is the fact that Japanese traditional dancing existed at the core of the Orientalist fantasy. Many Aoki fi lms produced in Hollywood, including Th
e Dragon Painter , included
dance scenes with Aoki in kimono. Butterfl y dance had been the core attraction of early cinema. If the “Japanese nature” of Kurishima’s star image was connected to the kabuki convention, it was not a simple continuation between the onnagata and female stars. It was a strategic choice by the post-Aoki fi lmmakers in Japan in order to incorporate the Orientalist imagination into Japanese cinema. It was the recovery of Madame Butterfl y .

In 1939, Marxist fi lm critic Iwasaki Akira wrote in a harsh tone about the emergence of female stars in Japan: “Shochiku’s success was also because of its introduction of the fi rst female actors on the screen, deviating from the unnatural custom of Japanese cinema that followed the tradition of kabuki, in which onnagata , or male actors, play female roles. Th
e emergence of female actors was welcomed tremendously. Th
e fi rst

Japanese stars, including Kurishima Sumiko, were born.” However, Iwasaki continued,

“Shochiku’s profi t-oriented policy made it step back artistically and led it to safely produce brainless fi lms that would fl atter the mass taste. In short, they were shallow and sentimental fi lms. Th
ey were unintelligent fi lms whose only purpose was to create young and naïve girls absorbed in sweet dreams and nostalgia.” 68 Such “sweet dreams and nostalgia” can be rephrased as the archetypal self-sacrifi cing story of Madame Butterfl y .

Aoki Tsuruko’s stardom within the Orientalist imagination provided a template of female stardom in Japan. If Kurishima Sumiko’s star image had a sense of newness, such newness did not emerge only because of Japanese fi lmmakers’ aspiration to deviate from the theatrical conventions. It was a result of their eff ort to nationalize the Orientalist image of femininity. It would thus reveal the historical trajectory of American images of Japan and of the Japanese formulation of self-image in the world.

Notes

1 . Qtd. in Nogami Hideyuki , Seirin no o Hayakawa Sesshu [King of Hollywood, Sessue Hayakawa] ( Tokyo : Shakai shiso sha , 1986 ), 62 . All translations of Japanese texts into English are mine, unless otherwise noted.

2 . Reel Life 3 , no. 7 (November 1, 1913 ) ; Reel Life 3 , no. 21 (February 7, 1914 ) ; Reel Life 4 , no. 14

(June 20, 1914 ) .

3 . Tamura Chiho , “ Eiga joyu no tanjo: Aruiwa Nana no monogatar i” [Th e Emergence
of Female Motion Picture Actors, or a Story of Nana], in Nihon eiga wa ikiteiru dai 5 kan: Kantoku to haiyu no bigaku [Japanese Cinema Is Alive, Vol. 5: Th e Aesthetics of

Directors and Actors], eds. Kurosawa Kiyoshi , Yomota Inuhiko , Yoshimi Shunya , and Ri Bonu , 174–181 ( Tokyo : Iwanami shoten , 2010 ) .

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nationalizing madame butterfly 169

4 . Saso Tsutomu , 1923 Mizoguchi Kenji Chi to rei [1923 Mizoguchi Kenji Blood and Soul]

( Tokyo : Chikuma shobo , 1991 ), 19 .

5 . Variety 33 , no. 2 (December 12, 1913 ): 12 ; “ Miss Tsura Aoki, Japanese Actress ,” MPW 19 , no.

7 (February 14, 1914 ): 825 .

6 . Miriam Bratu Hansen , “ Fallen Women, Rising Stars, New Horizons: Shanghai Silent Film as Vernacular Modernism ,” Film Quarterly 54 , no. 1 (2000): 13 .

7 . Hideaki Fujiki , “ Multiplying Personas: Th
e Formation of Film Stars in Modern Japan ”

(PhD diss., University of Wisconsin, Madison , 2005), 240 .

8 . Fujiki , “Multiplying Personas,” 234 .

9 . Ibid. , 241 .

10 . Ibid. , 240–241 .

11 . Ibid. , 241 .

12 . Ibid. , 202–203 .

13 . Sara Ross , “ Th
e Americanization of Tsuru Aoki: Orientalism, Melodrama, Star Image, and the New Woman ,” Camera Obscura 20 , no. 3 (2005): 131 .

14 . Mari Yoshihara ,

Embracing the East: White Women and American Orientalism

( New York : Oxford University Press , 2003 ), 10

15 . Regarding the historical link between melodrama and horror, see Tom Gunning , “ Th e

Horror of Opacity: Th
e Melodrama of Sensation in the Plays of André de Lorde , ” in

Melodrama: Stage, Picture, Screen , ed. J. S. Bratton , Jim Cook , and Christine Gledhill , 50–61

( London : British Film Institute , 1994 ) .

16 . Peter Brook , Th
e Melodramatic Imagination: Balzac, Henry James, Melodrama, and the Mode of Excess ( New York : Columbia University Press , 1985 ), 15 .

17 . Ibid. , vii–ix, 2, 14 .

18 . A. T. Mahan , Th
e Problem of Asia and Its Eff ect upon International Policies ( Boston : Little , Brown, 1900 ), 168 .

19 . Yoshihara , Embracing the East , 3–7 .

20 . Elias Savada , comp., Th
e American Film Institute Catalog of Motion Pictures Produced in the United States: Film Beginnings, 1893–1910: A Work in Progress ( Metuchen, NJ : Scarecrow , 1995 ), 350 . Patricia King Hanson and Alan Gevinson , eds., Th e American Film Institute

Catalog of Motion Pictures Produced in the United States: Feature Films, 1911–1920

( Berkeley : University of California Press , 1989 ), 338 .

21 . Gregory Waller, “Historicizing, a Test Case: Japan on American Screens, 1909–1915,” 11, unpublished manuscript obtained from Sumiko Higashi.

22 . Daisuke Miyao , Sessue Hayakawa: Silent Cinema and Transnational Stardom ( Durham, NC : Duke University Press , 2007 ), 60–61 .

23 . MPW 19 , no. 5 (January 31, 1914 ): 554 .

24 . “ Japanese Film Actress Marries ,” New York Clipper 62 , no. 14 (May 9, 1914 ): 16 .

25 . Yukio Hayakawa , “ Tsuru Aoki: A Flower of Japan ,” Th e Rafu Magazine 1 , no. 4 (June 19,

1998 ): 3–5 , 16–18 .

26 . Nick Browne , “ Th
e Undoing of the Other Woman: Madame Butterfl y in the Discourse of American Orientalism ,” in Th
e Birth of Whiteness: Race and the Emergence of U.S. Cinema , ed. Daniel Bernardi , 234 ( New Brunswick, NJ : Rutgers University Press , 1996 ) .

27 . Kinema Junpo 59 (April 1, 1922 ): 12 .

28 . Margaret I. MacDonald , MPW 42 , no. 1 (October 4, 1919 ): 161 .

29 . Miyao , Sessue Hayakawa , 179–180 .

30 . Ross , “Th
e Americanization of Tsuru Aoki,” 129 .

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170 daisuke miyao

31 . Warren Reed , “ Th
e Tradition Wreckers: Two People Who Became Famous, Th
ough Few

People without Almond Eyes Can Pronounce Th
eir Names ,” Picture-Play Magazine 4 , no.

1 (March 1917 ): 64 .

32 . Miyao , Sessue Hayakawa , 140–141 .

33 . Terada Shiro , “ Teiso no kuni no onna Ocho fuji n” [Cio-Cio-San, the Woman from a Faithful Country], Fujin Koron 64 (April 1921 ): 70 .

34 . Yuji Ichioka , “ Japanese Associations and the Japanese Government: A Special Relationship, 1909–1926 ,” Pacifi c Historical Review 46 , no. 3 (August 1977 ): 409–437 .

35 . Katsudo Kurabu 3 , no. 11 (November 1920 ): 30 .

36 . Katsudo no Sekai 1 , no. 4 (April 1916 ): 41 ; SZO , “ Katsudo omochabak o” [Toy Box of Motion pictures], Katsudo no Sekai 1 , no. 7 (July 1916 ): 48 .

37 . Katsudo no Sekai 1 , no. 3 (January 1916 ): 37 .

38 . “ Beikoku de daininki no nihon joyu Aoki Tsuruko ” [Tsuru Aoki, a Very Popular Japanese Actress in the U.S.], Katsudo no Sekai 2 , no. 1 (January 1917 ): 93 .

39 . Ross , “Americanization of Tsuru Aoki,” 144 .

40 . Suzuki Yo , “Shinsetsu na Hayakawa Sesshu to Tsuruko fujin” [Kind Sessue Hayakawa and Mrs. Tsuruko], in Sesshu , ed. Koda Honami , 16–20 ( Tokyo : Shin jidai sha , 1922 ) .

41 . Shigeno Yukiyoshi , “ Beikoku dewa Nihongeki ga donnna kankyo de torareruk a” [Why Films about Japan Were Made in the U.S.], Katsudo Kurabu 3 , no. 2 (February 1920 ): 28 .

42 . “ Japanese Actor Adopts Heir ,” Los Angeles Times , August 26, 1931 : A1 .

43 . “ Mother Fights Hayakawa Adoption ,” Los Angeles Times , October 17, 1931 : A16 .

44 . “ East and West Part in Tears ,” Los Angeles Times , December 11, 1931 : A2 .

45 . Abe Yu , “ Appare, ‘Wongu’ no koi: Kuju wo nomu Sesshu fuji n” [Wonderful, the Love of

“Wang”: Mrs. Hayakawa Suff ers], Fujin Salon 4 , no. 9 (September 1932 ): 128 .

46 . Sessue Hayakawa , “ Mrs. Sessue Hayakawa Talks; Loyal to Actor in Woe ,” Los Angeles Times , December 14, 1931 : A2 .

47 . Mari Yoshihara , “ Th
e Flight of the Japanese Butterfl y: Orientalism, Nationalism, and Performance of Japanese Womanhood

,”

American Quarterly 56 , no. 4 (December

2004 ): 982 .

48 . Shibata Tamaki , “ Joyu ni tsukit e” [To Be an Actress]), trans. Mari Yoshihara , Chuo Koron 26 , no. 12 (December 1911 ): 100 .

49 . Aokusa-sei , “ Kamome tobu koreamaru no kanpan de: Aoki Tsuruko san no omoid e” [On the Deck of Korea-maru: Memoir of Miss Aoki Tsuruko], Katsudo Gaho 4 , no. 6 (June 1920 ): 51 .

50 . Joanne Bernardi , Writing in Light: Th
e Silent Scenario and the Japanese Pure Film Movement

( Detroit : Wayne State University Press , 2001 ), 13 .

51 . Aaron Gerow ,

Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925 ( Berkeley : University of California Press , 2010 ), 114 .

52 . Kaeriyama Norimasa , “ Jiko wo shireriya ?” [Do We Know Ourselves?], Kinema Record 4 , no. 19 (January 10, 1915 ): 2 .

53 . Katsudo Gaho 1 , no. 3 (March 1917 ): n.p. See also Fujiki , “Multiplying Personas,” 210 .

54 . Ibid .

55 . Ibid , 242 .

56 . Kinema Record 51 (November/December 1917 ): 14 .

57 . Katsudo Shashin Zasshi 3 , no. 12 (December 1917 ): n.p.

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nationalizing madame butterfly 171

58 . Regarding the career of Henry Kotani in Japan in the 1920s, see Daisuke Miyao , Th e

Aesthetics of Shadow: Lighting and Japanese Cinema ( Durham, NC : Duke University Press , 2013 ), 15–66 .

59 . Kurishima Sumiko , “ Gubijinso no kor o” [Days of Poppy], Eiga Terebi Gujutsu 238 (June 1972 ): 21–22 ; Okabe , Ryu , “ Amerika jidai no Henri Kotan i” [Henry Kotani, American Period], Eigashi Kenkyu 2 (1973): 25 ; Tamaki Junichiro , Nihon eiga seisui ki [Record of Adolescence of Japanese Cinema] ( Tokyo : Banrikaku , 1938 ; reprint Tokyo : Yumani shobo, 2006), 109 .

60 . Patrick Keating , “ Th
e Birth of Backlighting in the Classical Cinema ,” Aura 6 (2000): 49 .

61 . Mitsuhiro Yoshimoto , Kurosawa: Film Studies and Japanese Cinema ( Durham, NC : Duke University Press , 2000 ), 208–209 .

62 . Fujiki , “Multiplying Personas,” 257 .

63 . Iizuka Tokin , “ Hototogisu to Chikyodai o mite, nihon eiga no zento ni kitais u” [Watching Cuckoo and Sisters: Expecting the Bright Future of Japanese Cinema], Katsudo Kurabu (June 1922 ): 52 .

64 . Fujiki , “Multiplying Personas,” 202 .

65 . Tsuda Kozo , “ Kurishima-gata to Satsuki-gat a” [Kurishima Type and Satsuki Type], Kamata (November 1924 ): 20–22 .

66 . Fujiki , “Multiplying Personas,” 267 .

67 . bid .

68 . Iwasaki Akira , Eiga to genjitsu [Cinema and Reality] ( Tokyo : Shunyodo shoten , 1939 ), 66 .

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chapter 8
pe rf o r m i n g c o l o n ia l
i d e n t i t y : b y e on s a ,
c o l o n ia l f i l m
spe c tato r sh i p, a n d t h e
f o r m at i o n o f nat i o na l
c i n e m a i n ko re a u n d e r
ja pa n e se c o l o n ia l ru l e
dong hoon kim

Back then Seo Sang-Ho was the fi nest byeonsa in Korea and he even spoke Japanese fl uently. As a main byeonsa at the High Entertainment Th eater,
he danced better than anyone and was very amusing. One day when

I went to the movies, a fi lm featuring a duel between a Western boxer and a Japanese Judo player was screened. Seo narrated the fi lm more passionately than ever. Suddenly the tension escalated between Korean and Japanese audiences. I myself clenched my fi sts and impatiently waited for the outcome of the duel. When the boxer won the fi rst match, the Korean audiences celebrated, while the Japanese audiences cursed at the screen.

Th
en in the next match the Judo player won which brought the praises of the Japanese and the disappointment of the Koreans. At one point, Seo cheered for the Judo player. Th
e Koreans yelled at him, “You bastard, you
are also a Korean! Which side are you on?” Th
e fi lm fi nished with the vic-
tory of [the] Judo player. In the dark, fi ghting erupted—the Japanese and Koreans hurled fl oor cushions and mandarins at one another. Th
e screen-
ing ended in chaos. Even Japanese police could not control the situation.

I will never forget this incident.

( Yi 1970 : 80–81)

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performing colonial identity 173

In her study of African American spectatorship and its manifestation in American racial politics in the segregated American urban spaces of the early twentieth century, Jacqueline Stewart illuminates the ways in which African Americans negotiated confrontations with cinema as a major feature of modern American culture. Expanding the discussions of the politics of racial representations, Stewart introduces the notion of “reconstructive spectatorship,” which refers to “a formulation that seeks to account for the range of ways in which Black viewers attempted to reconstitute and assert themselves in relation to the cinema’s racist social and textual operations” ( Stewart 2005 : 94).

According to Stewart, this reconstructive spectatorship illustrates how the public dimension of spectatorship persisted for Black viewers, complicating the presumed pleasures and limitations of classical absorption and distraction designed for the idealized spectator; Black audiences at the beginning of the classical Hollywood era were not meant to be fully integrated into the developing narratives on screen nor into American theater audiences because “the conspicuousness of Black bodies did not disappear in darkened theaters” ( Stewart 2005 : 110).

Th
is chapter’s opening anecdote, which recounts a fi rsthand fi lm-viewing experience by a movie fan in Korea under Japanese colonial rule (1910–1945), resonates in many ways with Stewart’s study of the constitutive relations between early fi lm spectatorship and “internal colonialism” and also with her notion of reconstructive Black spectatorship. Yet what fundamentally demarcates Korean colonial fi lm spectatorship from that of African Americans described in Stewart’s work is that most of the fi lms Korean audiences watched at the cinema did not directly concern them in terms of subject matter, narratives, and representational politics, since they were foreign in origin. Nevertheless, as the above quote demonstrates, Korean fi lm spectators still found a way to express their cultural and social ethos through their appropriation of the fi lm texts that seemingly had little to do with their social realities or cultural backgrounds. Signifi cantly, this fi lm-viewing experience also verifi es the decisive function of an extradiegetic element in fi lm exhibition and fi lm–spectator relations in colonial Korea: the practice of byeonsa ( benshi in Japanese pronunciation).

Th
is chapter examines byeonsa , a voice performer/narrator who provided live narration for silent fi lms, and its role in the development of fi lm culture in Korea under Japanese colonial rule. Th
rough the discussion of this fi lmic practice, which originated
in Japan, this article ultimately interrogates questions and problems in historicizing both Korean and Japanese national cinemas in the colonial context. It especially will explore the ways in which modes of exhibition were inextricably tied to the construction of national cinema, nationalism, and national identity. Th
e very visceral and even violent
fi lm-viewing experience portrayed in the opening anecdote allows us to reconsider and challenge exhaustive attempts to associate the concepts of colonial and national cinemas mainly with various aspects of fi lm production—fi lmmakers’ intentions, productions of national, and/or nationalist fi lms—or the consumption of locally produced fi lms. Indeed the written history of Korean colonial cinema is exclusively about the fi lms by Korean fi lmmakers and Korean spectators’ responses to them. In order to draw a complete picture of the formation of Korean colonial cinema, however, it is crucial to look beyond 08_Miy

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174 dong hoon kim
the fi lms produced by Koreans and Korean spectators’ loyal devotion to them, since the numbers of fi lms locally produced in Korea throughout the colonial period was substantially small; until the later years of Japanese imperial rule when the screening quota systems began to limit the number of foreign fi lms screened, more than 95 percent of the fi lms released in Korea were foreign imports. Th
is means that Korean fi lmgoers’ interac-
tions with locally produced fi lms were rare occasions at best and quite special events as they accounted only for a small portion of the fi lm culture in colonial Korea. Th erefore,
it is intrinsically limited to discuss Korean colonial cinema by relying on a highly limited number of texts and by thinking through fi lm spectatorship under Japanese colonial rule based solely on locally produced fi lms. Th
e most pressing issue is to inquire into the
ways in which Korean fi lmgoers dealt with the absence of images with which they could immediately identify. In this regard, by investigating Korean fi lm spectators’ attempts to decode and resignify the meanings of foreign texts and the byeonsa ’s role as a mediator between those texts and Korean audiences, I will elucidate the physical and discursive formations of colonial and national cinema at the sites of fi lm exhibition and consumption. Yet this essay explores not just the migration of the benshi practice across the “border” and its local application but also the physical movement of benshi performers and fi lm historiographical questions it poses by looking at Japanese benshi in colonial Korea who performed for Japanese migrants. In doing so, it will grapple with a blurry border between imperial Japanese cinema and Korean colonial cinema as the fl ow of the benshi practice across Japan’s imperial territories provides a compelling instance that complicates the boundaries of early Japanese and Korean fi lm while embodying tensions, contests, and negotiations between the cultures of the colonizer and colonized.

Byeonsa and the Formation of Colonial

Film Spectatorship

As the opening quote explicitly demonstrates, the byeonsa’ s presence at the cinema was decisive in forming the early fi lm–audience relationship and the fi lm culture in general in Korea. Th
e
byeonsa, who usually sat on the left side of the screen and narrated and/or interpreted the images, served more than just an explanatory function. Commenting on the crucial role of byeonsa , an anonymous fi lm critic notes, Moving picture is a sort of pantomime that expresses its beauty just with its forms.

Hence only aft er a byeonsa ’s explanation, a spectator understands it [its beauty] in details. Also through the byeonsa ’s explanation, the artistic value of a picture could be exposed. Th
erefore a byeonsa must completely understand the facts and nature of a picture and explain it properly according to the actors’ expressions in a picture.

Only then can its artistic value be fully revealed. Th
us, moving picture byeonsa must
possess more knowledge than stage actors and even analyze the progression of human knowledge in order to satisfy [the] audience’s needs. ( Maeil Sinbo , August 22, 1919) 08_Miy

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performing colonial identity 175

As this observation suggests, byeonsa was conceived as the fi nal touch that would complete a silent fi lm by delivering its innermost “beauty” to the audience aft er carefully examining a fi lm’s every aspect. In other words, byeonsa was not just a component of a fi lm’s screening or exhibition but was part of the very fi lm itself. Th us, only aft er byeonsa ’s
accurate interpretation and transference of a fi lmic text could fi lm spectators appreciate its fi nal form. For these reasons, fi lmgoers’ expectations of byeonsa was incredibly high, which means that being a byeonsa was never an easy job since she or he was expected to possess extensive knowledge of the fi lm language and style, actors/actresses, and even the cultural and historical backgrounds of the countries from which the fi lms came.

Even worse, they had to face ferocious fi lm fans who did not restrain their strong desire for a qualifi ed byeonsa nor their contempt for a poor performance. It was quite common for spectators to openly express their anger at a byeonsa ’s poor performance during a screening. Many devoted fans also sent fan letters to newspapers and magazines to analyze or criticize byeonsa ’s routines and even denounce some byeonsa ’s morally inappropriate lifestyles. One of the most notorious incidents involving a byeonsa happened at the Umigwan Th
eater when a spectator enraged by the byeonsa ’s meager explanation threw burning charcoal at him in the middle of the screening ( Maeil Sinbo , January 18, 1919).

All these indicate the importance of the byeonsa ’s function in fi lm exhibition in Korea during the silent movie era. In this regard it is not surprising that the Korean byeonsa was the pivotal fi gure in shaping early fi lm–spectator relationships. Although the fi lms that byeonsa explained were almost entirely foreign fi lms, mostly from Hollywood, it did not matter since byeonsa constantly linked images on the screen to Korea’s colonial reality during their performance. Despite its nationalist image, however, the Korean byeonsa was the direct import of Japanese benshi , a well-known Japanese silent fi lm practice. Th
us the paradoxical nature of byeonsa stems from the localization process of its Japanese counterpart. Th
ere were also a signifi cant number of Japanese benshi
in Korea who performed for Japanese audiences in Japanese movie theaters located in Japanese communities. Japanese benshi and Korean byeonsa therefore had considerably diff erent audiences and political constituencies, but they shared a certain fate at the same time. Due to their stardom, immense infl uence over the audience, and, most of all, their improvisational performance style, benshi and byeonsa were under the constant figure 8.1 A theater listing in a newspaper with the photos of byeonsa , which evidences the signifi cance of byeonsa practice in the early fi lm culture and industry in Korea ( Donga Ilbo , August 30, 1920).

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176 dong hoon kim
scrutiny of authorities and policed by the same censorship and regulations. Most importantly, the active movement of this unique Japanese fi lm practice across “borders,” insofar as it was not contained within the “borders” of its original nation, proves the prevailing infl uence of Japanese cinematic practices over Korea as well as the East Asian region. Specifi cally, byeonsa is indicative of colonial cinema’s ambivalent relationship with imperial cinema, which refl ects both the tensions and negotiations between the cultures of the empire and the colony. I use the word, “border,” in an ironic way, because the “borderless” East Asia was the imperial agenda of Japanese imperialism and was oft en expressed in its numerous imperial slogans, such as Ni-Man (Japanese–

Manchurian) bloc (1931), Ni-Man-Shi (Japan–Manchuria–China) bloc (1933), Toa Shinjitsujo (new order in East Asia) (1938), and Dai Toa Kyoeiken (greater East Asia coprosperity sphere) (1940), which sought to ideologically justify Japan’s colonization of other Asian countries. Yet, in reality, there were many distinctive “borders” and hierarchies wedged between and among the colonizers and colonized. Hence whereas the Japanese benshi and its infl uence over the cinemas of Japan’s colonies cinematically embody Japanese empire’s pan-Asianist ideal—an imperial transnationalization of the region—the Korean byeonsa oft en refl ects the emerging nationalism of colonial Korea that defi ed the spread of the empire’s transnational ideal—or the nationalism of the colonizers. Th
e very culture of the colonizer was thereby transformed into an eff ective cultural means of bolstering nationalist sentiments and challenges to the empire. Th is
confl ict was noticeably visible even inside the Korean peninsula since both benshi and byeonsa coexisted in the same urban spaces, oft en competing against each other, and sometimes struggling together under fi lm censorship.

Ever since Joseph L. Anderson and Donald Richie’s infl uential and comprehensive study of Japanese national cinema, Th
e Japanese Film (1959), boosted scholarly inter-
ests in Japanese cinema in the Anglophone world, benshi has been one of the most popular subjects when discussing early Japanese cinema, primarily because it has been deemed a unique Japanese tradition that overtly distinguishes its cinematic idiom from that of the West. While benshi is a Japanese fi lm tradition in origin, however, it was not solely practiced in Japan; benshi was widely practiced in Korea, Taiwan, Th ailand, and
among Japanese communities in Hawaii and on the west coast of the United States ( Katsudo Benshi 2001, 4; J. L. Anderson 1992 : 261). Yet there are rare scholarly works that extensively deal with the practices of benshi in a wider Asian or transnational context. Th
is omission may be attributed to some limitations in research practices, but it can be traced even more to a fi lm historiographical tendency in studies of imperial Japanese cinema, which seeks the Japanese cinema’s internationality or “uniqueness” from its fi lm style rather than its historical presence in its former colonies. Early Japanese cinema—and Japanese cinema in general—is one of the most prolifi cally studied non-Western national cinemas in the West and it is oft en considered an alternative form of national cinema, compared to Western fi lm practices, aesthetics, and styles. In a similar line, Japanese national cinema is almost always examined as one under constant foreign infl uences, especially those of Hollywood or European cinemas, rather than as a national cinema that infl uences other national cinemas. In other words, Japanese 08_Miy

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performing colonial identity 177
cinema’s international position during their moment of empire tends to be determined in its relation to the West, the United States, and Hollywood. Yet it is problematic to employ Japanese cinema as the prime example of the non-Western cinemas or “alternative” cinema. Certainly, Japanese cinema displays quite unique and diff erent features from American and European fi lm in terms of fi lm aesthetics. But on a historical level, early Japanese fi lm history is more aligned to the Western fi lm histories than it is to other non-Western or colonial cinemas, as the early development of Japanese cinema was intertwined with Japan’s imperial project. Hence, these types of historiographical approaches obfuscate, sometimes actively, the presence and infl uence of Japanese (imperial) cinema over its surrounding region. In this sense, the conspicuous lack of discussions on the circulation of benshi outside of Japan’s “borders” is symptomatic of this specifi c historiographical problem in studies of Japanese imperial cinema.

In the meantime, in Korea, which had a prolifi c byeonsa tradition only second to Japan’s, fi lm historians have casually embraced byeonsa as a Korean fi lm tradition without ruminating much on its origin. Interestingly, studies of byeonsa in both North and South Korea have been mostly confi ned to the Korean context; byeonsa has been regarded as “an amalgam of media developed in the arts of conversation of the orient”

( Kim and Jeong 2001 : 142), “a prominent artist in [Korean] silent cinema” ( Choi and Hong 2001 : 191), and “a fi gure who is so crucial in discussing [Korean] national cinema” ( Ahn 1998 : 33) rather than as another example of an imperial culture imposed upon colonial Korea. Th
us, this naturalized acceptance of byeonsa as a “unique” or “traditional” Korean fi lm practice generates the same historiographical problem that arises when studies of benshi remain geographically contained in Japan, since both paradigms neglect the exchanges between the fi lm cultures of Japan and its former colonies, like Korea.

Byeonsa was in fact so quickly localized and integrated into early Korean fi lm culture without any resistance from either the Korean fi lm industry or Korean spectators that it is diffi
cult to accurately pinpoint how and when benshi was Koreanized as byeonsa . Th e
primary reason for the smooth localization of the Japanese benshi practice in Korea is related to the absence of a theatrical tradition—as in stage dramas—in Korea. Due to this absence, the so-called New School ( sinpa ) groups, which performed Western-style modern stage dramas with contemporary subjects, had to study modern Japanese dramas, as modern Western culture was primarily channeled through Japan at the time.

Hence many sinpa performers went to Japan to pursue modern dramaturgy. Yet they did not even have to go to Japan since they could study at any number of the early theaters that had been built in Korea by the Japanese as a place to house Japanese stage dramas for Japanese migrant audiences. Th
us, the key fi gures who adopted the Western-style
drama circa 1910 learned the very basics of the modern stage drama from these Japanese theaters located in Seoul, such as Keijoza, Kotobukiza, and Kabukiza ( Jang 2000 : 199–

213). As a result, Korean sinpa groups employed many of Japanese drama’s unique traits such as onnagata (a male actor impersonating female characters), rensageki (a stage drama incorporating fi lm screening), and the use of a narrator, which would later become the inspiration for Japanese benshi. Korean theaters’ and theater groups’ names 08_Miy

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178 dong hoon kim
followed Japanese styles, and performance styles used in the earliest of stage productions were heavily infl uenced by the modern Japanese stage drama. From production to reception the institutionalization of theater as a new cultural venue in Korea was closely tethered to the modernization of the Japanese theater system. It was “modern” culture that Korean stage and fi lm attendees aspired to learn, not specifi cally Japanese culture.

Byeonsa was part of the aforementioned process of importing Western or “modern” theatrical and cinematic institutions from or through Japan, and thus the fact that byeonsa was a Japanese invention put neither the Korean fi lm industry nor spectators under any kind of moral dilemma.

Hence benshi ( katsudoeiga benshi in its full name) was naturally incorporated into Korean fi lm practices. In fact, the term did not even change, except that it was pronounced “ byeonsa ” ( hwaldongyeonghwa byeonsa ) in Korean. 1 Korean byeonsa began to appear around 1910, much later than when the benshi appeared in Japan; the fi rst Japanese benshi performance dates back to 1899 ( Katsudo Benshi 2001: 11). However, the precursors of byeonsa existed in the form of lecturers, translators, or commentators ( Mansebo , May 12, 1907; Maeil Sinbo , May 17, 1912). Th e term “ byeonsa ” began to be
used around 1908 (Cho 2001: 130), but it did not widely disseminate right away because lecturers or translators were more oft en used as late as the early 1910s. It was in the 1910s when byeonsa was offi
cially integrated into fi lm practice and culture and became a part of the major attraction in the moviegoing experience. Th
e emergence of byeonsa in this
decade came with the arrival of movie theaters as fi lm screenings became a crucial component of live theater programs. A 1914 newspaper article reads,

It [the moving picture] has been a mere part of various shows, but it has developed quickly for the last two, three years, and naturally fi ve, six movie theaters have opened in Gyeongseong [Seoul], and even byeonsa, who explains the pictures, began to appear. . . . Now we have several Korean byeonsa , and many more will follow soon, but Kim Duk-Gyeong has a promising future and will be considered the best of the bunch. ( Maeil Sinbo , June 9, 1914)

Th
is newspaper article demonstrates that the rise of byeonsa was indeed tied to the advent of movie theaters and also attests to the speed with which fi lm’s popularity grew in Korea from the early 1910s on. And the infl uence of benshi over Korean byeonsa continued throughout the silent fi lm era as the development and changes in byeonsa ’s performance was constantly informed by those of benshi . Th
e
benshi performance consisted
of two parts: maesetsu , introductory remarks prior to fi lm screenings, and nakasetsu , explanations accompanying events that occurred onscreen throughout the screening.

Up until the late 1910s, benshi devoted a large portion of their performance−twenty to thirty minutes—to maesetsu due to the short length of fi lms, but as fi lms became longer, benshi eventually shortened their maesestu to fi ve, six minutes and instead focused more on providing live comments ( Misono 1990 : 34; Fujiki 2006 : 71). Korean byeonsa not only employed such performance terms as maesetsu and nakasetsu but also followed the major shift in the narration style of benshi (Cho 2001: 134), which indicates that not just the benshi practice but also byeonsa ’s performance methods were imported from Japan.

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performing colonial identity 179

Wu Jeong-Sik, an aristocrat from a renowned family, who was an avid movie fan that frequented the Gwangmudae Th
eater, a temporary movie theater, is generally
considered Korea’s fi rst professional byeonsa . Wu was recruited by the manager of Gwangmudae, Park Seung-Pil, who felt that a commentator was in demand since fi lms’

narratives were becoming increasingly sophisticated and complicated. However, due to his weak voice and slow pace, Wu promptly lost the audience’s favor and his job as well ( Ahn 1998 : 31–32). Th
e fi rst professional and byeonsa star was Seo Sang-Ho, who served as the chief byeonsa for Gyeongseong High Entertainment Th eater, the very fi rst movie
theater in Korea, which opened on February 18, 1910. Before he became a byeonsa , Seo worked as a Japanese interpreter, so he was fl uent in both Korean and Japanese, which made him a perfect choice for High Entertainment Th
eater’s fi rst few years of mixed

Korean and Japanese attendance. Seo turned out to be a great performer; his eloquent voice acting and his signature dance prior to each screening made him movie fans’ favorite byeonsa, which catapulted him into stardom. Seo’s rivals started to appear soon. Kim Deok-Gyeong, who would later become the chief byeonsa for the Second Daishokan Th
eater in 1914 and then for Danseongsa Th
eater in the 1920s, joined Seo at the High

Entertainment Th
eater a year aft er Seo’s debut. Yi Han-Gyeong, another byeonsa on the rise, was hired by the Umigwan Th
eater, a movie theater built in 1912, which catered to

Korean audiences. Many other byeonsa stars would emerge aft er these three early celebrities made their mark.

Th
e
byeonsa performance in front of both Japanese and Korean audiences described in the opening quote was a quite rare occasion, as the ethnic segregation of fi lm cultures quickly took place toward the mid-1910s. Movie theaters began to serve Japanese and Korean spectators separately, and thus Japanese benshi began to appear in Korea and immediately outnumbered Korean byeonsa . Th
is preponderance would continue
throughout the entire silent fi lm period in Korea. Daishokan and Ogonkan, the fi rst two Japanese movie theaters established right aft er High Entertainment Th eater (both
built in 1913), had multiple benshi and thus had the luxury of each benshi playing a fi lm character or two. Th
anks to ethnically segregated urban space, diff erent target audiences of each theater, and language barrier, benshi and byeonsa did not necessarily compete against each other. However, when a movie theater decided to change its nature, in other words, its intended audience, it implied oncoming trouble for one party. Th e Second

Daishokan Th
eater, which changed its name from High Entertainment Th
eater aft er the

Daishokan Th
eater acquired it in 1914, initially catered to a Japanese audience and thus hired a number of Japanese benshi . Yet when it became a theater for Korean patrons in June 1914, it fi red all of the Japanese benshi and hired Kim Duk-Ryong and Choi Byeong-Ryong, two Korean byeonsa ( Maeil Sinbo , June 3, 1914). Th e theater shift ed its
target audience once again aft er the notorious Umigwan/Daishokan deal, which allowed Umigwan to monopolize the market for Korean moviegoers. Th
is time, Korean byeonsa
were released and replaced by newly hired Japanese benshi ( Maeil Sinbo , April 24, 1915).

Sometimes Japanese benshi who performed in Japan traveled with certain fi lms to Korea.

When D. W. Griffi
th’s Way Down East (1920), one of the most popular silent movies ever screened in Korea—theatrically released fi ve times in Seoul and countless times in 08_Miy

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180 dong hoon kim
other major cities and towns throughout the 1920s—was imported for the second time in 1923, its distributor, Yi Pil-Wu, bought the rights to the fi lm from a Japanese agency 2
and contracted two top-rated benshi affi
liated with the Shochiku studio along with it.

Th
ese Japanese benshi became a major selling point in the promotion of the fi lm. Even in the 1920s, the numbers of Japanese benshi far surpassed those of the Korean byeonsa . As of 1922 when the byeonsa/benshi permit system was introduced, records indicate that in Korea fi ft y-four byeonsa/benshi applied for the qualifi cation test and only thirteen were Korean byeonsa ( Donga Ilbo , June 28, 1922). In fact, not all byeonsa/benshi applied for this permit at fi rst and only a handful of those who did actually passed. In response, the police department of Gyeonggi Province, which was in charge of fi lm censorship at the time, decided to pass all byeonsa who applied, acknowledging that the hasty implementation of this new regulation policy required some time for adjustment. Nevertheless these statistics reveal that there were signifi cantly more Japanese benshi than Korean byeonsa in Korea, suggesting that Japanese theater businesses and cultures in Korea were fl ourishing much more than Korean theaters and cultures.

Th
e introduction of the permit system in both Japan and Korea in 1921, though the fi rst annual test was off ered in 1922, indicates that Korean byeonsa and Japanese benshi became the sites of active fi lm censorship in the empire and attests to their popularity and infl uence. In other words, they were considered “dangerous” public fi gures particularly because of their improvisatorial performance style and stardom. Th e following
incident involving an overtly political gesture made by a byeonsa during his performance portrays how unexpectedly a byeonsa could utilize his position and his infl uence over the audience for his political ends:

Around 9:30 pm on July 5th Jeong Han-Seol (22), who has worked diligently as a byeonsa at the Umigwan Th
eater for the past three years, suddenly appeared on
stage during the ten-minute intermission, faced the audience with a tense look and excited voice, and shouted with his fi sts fi rmly clenched, “Today is the day we are shouting out freedom and today is the day we are waiting for action. Let’s spill our pure and boiling red blood all over the world to draw the world’s attention to us and make all the countries in the world realize our existence and eff orts.” Since he made inappropriate comments which had nothing to do with the moving picture, he was immediately arrested by a police offi
cer present at the screening and is under custody
at the Jongno police station as of now. Th
is is the fi rst speech-related arrest involving
a byeonsa . ( Donga Ilbo , July 8, 1920)

Th
is incident that transpired before any specifi c fi lm law had been initiated certainly evinces the potentially threatening nature of byeonsa/benshi performance, and thus it shows why the permit system was to be instituted. At the same time, fi lm censorship and regulations of the silent fi lm period illuminate the various ways that fi lm exhibition practices, especially in relation to byeonsa/benshi , were censored and controlled. It was not until 1917 when the Japanese government took serious measure with regards to fi lm censorship. Th
e police took charge of fi lm censorship and eventually initiated a precen-sorship screening process as its main method of surveillance. In the 1920s two major 08_Miy

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performing colonial identity 181

figure 8.2. Th
e Moving Picture (“Film”) Censorship Regulation that focuses on fi lm exhibition and byeonsa/benshi performances ( Th
e Offi
ce of the Government-General Offi
cial Report,

No. 4162, July 5, 1926).

fi lm regulations were fi nally introduced in Korea in 1922 and 1926, respectively. Th e

1922 Exhibition and Exhibition Sites Regulation that sought to monitor entertainment including fi lm, stage, and dance performance drew all kinds of other public spaces—
schools, factories, hospitals, etc.—under its watchful eye. However, this regulation was not nationally implemented but instead limited to Gyeonggi Province, which included Seoul. Korea’s fi rst offi
cial fi lm censorship law, the Moving Picture Film Censorship

Regulation, was announced on July 5, 1926, and was one part of a larger censorship movement being craft ed by the Japanese empire, not only in its colonies but in Japan, 08_Miy

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182 dong hoon kim
where the left ist movement had become a growing concern for the authority. Under this 1926 regulation, the Offi
ce of the Governor General (Department of Documentation
and Publication, Toshoka ) took direct charge of the fi lm censorship in Korea. What is most compelling about this regulation is that in order to get a permit for each fi lm, exhibitors fi rst had to submit a fi lm print along with two copies of so-called explanation ( setsumei ) scripts, in other words, benshi/byeonsa’s performance scripts (the second clause; Chosen Sodokufu Kanpo No. 4162, 41). In addition, among its total of thirteen clauses, four deal with how to manage the process of submitting explanation scripts, such as how to deal with the revision and resubmission of initially rejected scripts, lost scripts, and fi nes for failing to submit a script in a timely manner. Signifi cantly, this fi lm law focuses mostly on fi lm exhibition without including any specifi c clauses on the production side. In other words, it shows that Japanese fi lm censors were just as much interested in how fi lms were screened as what was being screened. And, of course, attention was focused on benshi/byeonsa performances.

Th
e Offi
ce of the Governor General tried to censor byeonsa performances by way of carefully examining their scripts along with the fi lm text in advance, but there was never an absolute guarantee that a byeonsa would adhere to the approved scripts. Additionally, the police offi
cers present at each screening could only censor a byeonsa ’s action retro-actively aft er the performance was done. Also important, as in Japan, the regulation of byeonsa by the censorship authority focused primarily on checking on personal backgrounds and credentials of byeonsa ; according to Aaron Gerow, benshi ’s qualifi cation in Japan was dependant not on their “oratorical skills or entertainment value” but on a

“character standard,” since authorities hoped to transform benshi into a public fi gure or even a potential censor whose role was not simply to explain the text to the viewers but also to lead them to apprehend a socially more proper meaning ( Gerow 2010 : 210–211).

Licensing byeonsa in Korea was administered in a very similar fashion, as the byeonsa test consisted of quizzing testers on “common sense” and police offi cers interviewing
with testers to examine whether or not they were persons of “good conduct” ( Donga Ilbo , June 28, 1922). In other words, the main eff ort was placed more on “weeding out”

those inappropriate to an ideal byeonsa performance envisioned by the censorship entity than on regulating byeonsa ’s live performance at movie theaters. Gerow notes that the regulation of benshi in this manner seemed to work just fi ne in Japan, especially aft er the nationalization of fi lm censorship in 1925, since censorship previews and the benshi license practice, along with various eff orts to reform benshi both in and outside of the fi lm industry, had left little margin for benshi ’s intervention at fi lm exhibitions, and thus benshi was no longer considered a major problem ( Gerow 2010 : 214). Yet byeonsa continued to pose some serious challenges for fi lm censorship eff orts in colonial Korea, mainly because the Korean byeonsa ’s “unruliness” was not only socially acceptable but even actively pursued and also expected. Indeed many reported incidents disclosed the logistical “holes” of the censorship system as well as the diffi
culties in regulating byeonsa
performances. One of the most famous cases occurred at a screening of an MGM spectacle, Ben-Hur: A Tale of the Christ (1925), at the Danseongsa Th eater in 1929. In particular, the scandal surrounding Ben-Hur’s screening bears witness to the contesting 08_Miy

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performing colonial identity 183
relationship between fi lm censorship policies and the abilities of the byeonsa to betray their assigned function, generate alternative meanings, and even galvanize nationalist sentiments among Korean fi lm spectators.

Yun Chi-Ho (1865–1945), a progressive political activist and renowned English interpreter who for more than twenty years kept journals, mostly in English, that vividly record his colonial experiences, provides his fragmentary impression of the Ben-Hur screening. Yun remarks, “[I] went with Jang and Ki to Danseongsa to see Ben-Hur screened. Th
e

Byeonsa or the interpreter used the word Gamsa (a governor) instead of Chongdok (a governor general) to designate the Roman Governor of Palestine.

Strange [that] the police had permitted the fi lms in Korea at all” (Yun 2009: n.p.). 3 As Yun’s depiction astutely points out, it was indeed quite peculiar for a fi lm like Ben-Hur to be permitted, given this biblical epic’s narrative implications; the fi lm’s depiction of the Jewish people’s struggle for liberation from the oppression of the Roman Empire inferentially evoked the colonial condition of Korea. Yi Gu-Yeong, a fi lmmaker who began working as the head of PR (public relations) department for Danseongsa Th
eater in 1925, told a story concerning Ben-Hur’s release in his extensive interview ( Yi Young-ilui Hanguk Yeonghwareul uihan Jeungeonrok 4, 283–286). Upon previewing Ben-Hur , Yi realized that the fi lm could be a huge success, as its issues could potentially appeal to Korean spectators. He thus came up with an idea for how best to evade the censorship problem. Yi found out that Detective Yoshida had been assigned as the censor for the screening of Ben-Hur. He then researched Detective Yoshida’s background and learned that he had just published a haiku poem in a magazine. When Yi screened the fi lm for Yoshida for his approval, he began to praise Yoshida’s haiku skills just as it approached the most politically charged scene. Both distracted and pleased by Yi’s praise, Yoshida approved the fi lm. Yi, aware that the fi lm could still be banned aft er its release, instructed his byeonsa , Seo Sang-Pil, to read the carefully prepared script and not to improvise lest the audience get too excited. Despite Yi’s instruction, Seo got carried away and became very vocal and enthusiastic during his performance, at one point proclaiming, “[Y]ou Roman’s one hour is equivalent to a hundred years for us Jews,”

thus invoking the hardship of Korean people. A policeman who attended the screening came up to Yi immediately aft er the screening and requested the byeonsa ’s explanation script. On the next day, Yi was ordered by the police to resubmit the fi lm, which subsequently was temporarily banned. Yet at the time Yoshida, the elite policeman who was newly appointed to the fi lm censorship board in Korea, had inner political rivalries with other censors who had been in Korea for more than a decade, and thus refused to admit his oversight and ardently defl ected any challenge to his authority. As a result, Ben-Hur was rereleased aft er only a three-day suspension, and it was the enormous success that Yi Gu-Yeong anticipated.

Th
e screening of Ben-Hur exemplifi es and epitomizes some of the core features of fi lm spectatorship in colonial Korea. Most signifi cantly, the enthusiastic response to this Hollywood spectacle suggests that Korean spectators felt strong connections with this foreign text. In spite of the fi lm’s remote relationship to Korea’s actual colonial situation, they partook in a paradoxically cross-national and cross-racial identifi catory practice 08_Miy

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184 dong hoon kim
through their decodifi cation and reconstruction of this text’s alternate meanings. In his infl uential essay “Th
e Concept of National Cinema” (1989) and again in “Th
e Limiting

Imagination of National Cinema” (2000), Andrew Higson stresses the place of audience reception—in particular, the reception of Hollywood cinema and the way it is morphed into a national cinema—in the formation of a national cinema. Highlighting the transnational movements of fi lms across borders and the diversity of audience reception in the debates about national cinema, Higson recognizes three distinctive responses to the foreign fi lms by a local culture. According to Higson, the fi rst response is an anxious concern about the eff ects of cultural imperialism that might possibly infect the local culture or even destroy it. Th
e next response is that the introduction of exotic elements may have a liberating/democratizing eff ect on the local culture. A third possibility is that rather than foreign cultural products being treated as exotic by a local audience, they are instead interpreted according to a local frame of reference ( Higson 2000 : 69). Th e reception of
foreign fi lms, especially Hollywood fi lms, in colonized Korea exemplifi ed by Ben-Hur ’s success demonstrates the second and third responses that Higson describes. In other words, within the historically, culturally, and institutionally conditioned national context where the exhibition of foreign fi lms massively outnumbered that of locally produced fi lms, the reception and consumption of foreign fi lms became one of the major determinants in the construction of Korean national cinema. And its center was the byeonsa, who incessantly and directly infl uenced and intervened in the ways the audiences received, appropriated, and recreated the meanings of the fi lms they watched.

Byeonsa, Benshi, and the Question of

National Cinema

In 1938, Seo Sang-Ho, the fi rst byeonsa star, was found dead in the Umigwan Th eater
from a drug overdose. Seo’s drug problem put an end to his career prematurely in the mid-1920s, when he was repeatedly sent to prison for opium use and, near the end of his life, was spotted on the downtown Jongno streets begging for change. Th e infamous
death of Seo was an emblematic event that signaled the dusk of the byeonsa era. In fact, one magazine article that chronicles the rise and fall of Seo right aft er his death parallels his career with the destiny of byeonsa in general:

Now the time has changed, we live in a talkie era, and the trace of byeonsa can only be found at third- or fourth-rate theaters outside the city or in the countryside. Yet only seventeen or eighteen years ago, when the silent movie reached its peak, the quality of byeonsa was so crucial that it literally determined the fate of movie theaters. Every theater was more serious about getting a good byeonsa than good movies and invested their eff ort and money into bringing in a topnotch byeonsa . Among all those byeonsa , Seo Sang-Ho was without question the best in all of Korea. . . . His death and tough life make us realize how harsh the world we live in is once again. ( Yoo 1938 : 120–121) 08_Miy

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performing colonial identity 185

Th
is quote shows how quickly the practice of byeonsa had declined. It neared extinction only three years aft er the release of the fi rst Korean talkie Th e Tale of Chunhyang

( Chunhyangjeon , 1935). Yet this same magazine article also indicates that byeonsa was not entirely gone and was still practiced in culturally underdeveloped areas. Korean byeonsa did linger on for a while, as some byeonsa created a theatrical drama genre called Byeonsa drama and even formed a theater group called Yeoseongza (Korean Art Institute, ed, 1935: 38). Th
e

Byeonsa drama, which incorporated byeonsa performance with popular songs and short dramas, was short lived, and Byeonsa practice fi nally disappeared around 1940.

As discussed thus far, the migration and the localization process of Japanese benshi in Korea reveal both the immense infl uence of Japanese fi lm practices held over the formation of national cinema in Japan’s former colonies and the ways in which the colonial cultures adapted to and reciprocally transformed imperial fi lm cultures. Th e
essentially “transnational” nature of the benshi practice that spread across the empire and the coexistence of Japanese benshi and Korean byeonsa in the same but segregated urban space call for a more nuanced approach to the concepts of both Japanese and Korean national cinemas. Indeed the fact that this practice was not confi ned to a single national cinema context evidently challenges the boundaries between Japanese imperial cinema and Korean colonial cinema. While the practice of byeonsa exemplifi es a shared history of early Japanese and Korean cinema, it also proves the importance of fi lm exhibition and spectatorship in discussing colonial Korea cinema. Foreign texts, figures 8.3 and 8.4

Caricatures of Seo Sang-Ho, the fi rst celebrity
byeonsa

, as a heavy
drinker and womanizer from a magazine article chronicling the rise and demise of byeonsa practices ( Jogwang 4, no. 10 (October 1938)).

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186 dong hoon kim

figures 8.3 and 8.4 ( Continued).

or more specifi cally Korean spectators’ reception of Hollywood fi lms explored above, refl ect the tensions between the colonizers and colonized. As I have discussed, Korean spectators attempted to interpret those foreign texts and appropriate them to ponder over and address their colonial reality and politics. In the meantime, the colonizers saw the popularity of these fi lms among the colonized as a potential threat to the colonial order. Th
is contested interpretation of fi lms foreign to both the colonizers and colonized demonstrates how the consumption and reception of external cultures could become a culture sphere in which political tension surrounding the colonial situation, especially the formations of national and imperial identities, arose. And byeonsa vigorously infl uenced and shaped this relationship between the identity formation and consumption of foreign fi lms as well as the colonial fi lm spectatorship in general by way of mediating the colonial realities of Korea through their interpretive performance.

Notes

1 . Byeonsa literally signifi es “orator,” and it did not solely designate fi lm narrator, since the term was employed to describe orators and public lecturers even before the advent of fi lm narrator practice. Hence although byeonsa was the most common term used to indicate narrators, hwalbyeon ( katsuben in Japanese), a term shortened from hwaldongyeonghwa byeonsa , was also in frequent use. Today the word byeonsa is no longer part of everyday vocabulary—the term gradually disappeared in the 1950s—and it is now solely associated with fi lm narrators during the silent fi lm era.

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performing colonial identity 187

2 . Yi actually acquired a fi lm’s copy from a Japanese agency that bought the rights to the fi lm.

Th
ere were no copyrights issues in Japan or Korea at the time.

3 . Yun has been a controversial historical fi gure in Korea aft er his collaboration with the Offi
ce of the Governor General during the later years of the Japanese Empire. Yun began to write his journal in English in 1899 when he studied in the United States.

References

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Cho , Hee-Moon . “Museongyeonghwauihaeseolja, byeonsa yeongu,” Hanguk Yeonghwaui Jaengjeom I. Seoul : Jibmundang , 2002 : 119–157 .

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.

Seoul : Sodo , 2003 .

Korean Art Institute. Yi Young-ilui Hanguk Yeonghwareul uihan Jeungeonrok 4 . Seoul : Sodo , 2003 .

Misono , Kyohei . Katsubenjidai . Tokyo : Iwanami Shoten , 1990 .

Musei Eiga Kanjokai , ed. Katsudo Benshi . Tokyo : Urban Connections , 2001 .

Stewart , Jacqueline Najuma . Migrating to the Movies: Cinema and Black Urban Modernity .

Berkeley : University of California Press , 2005 .

Yi , Gu-Yeong . “ Sageonuirobon yeonghwasa .” Yeonghwa Yesul (December 1970 ): 80–81 .

Yoo , Heung-Tae . “Dangdae Ingi Byeonsa

Seo Sang-Ho Ildaegi.”

Jogwang 4 . 10 (October

1938 ): 120–128 .

Yun , Chi-Ho . Journal No. 9 (January 16, 1929 ): n p.

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chapter 9
o u t p o s t o f
h y b ri d i t y : pa r a m o u n t ’ s
c a m pa i g n i n ja pa n ,

1 9 52 – 1 9 62
hiroshi kitamura

The years aft er World War II witnessed a conspicuous growth of Hollywood culture in Japan. As Douglas MacArthur’s Supreme Command for the Allied Powers (SCAP) commenced its demilitarization and “democratization” of the former Axis enemy, U.S. studios began to catapult a wide variety of fi lms through the Motion Picture Export Association (MPEA), a legal cartel that did business with regulated markets like Japan’s.

Following a grim era of survival and endurance, Japanese fans not only fl ocked to the movie houses en masse but also formed a multitude of fan clubs and circles in search of escape, entertainment, and inspiration. By the time MacArthur departed from Japan in late 1951, U.S. cinema had extended its infl uence far beyond key urban centers—the traditional spheres of its infl uence—and controlled some 40 percent of the market share.

A once peripheral commercial arena had turned into one of the U.S. fi lm industry’s core markets alongside its European counterparts. 1

Th
is chapter is an attempt to understand how Hollywood took on this expanding commercial sphere during the ten-year period following the occupation. 2 I do so by examining the practices of a U.S. major studio—Paramount—and its campaign across the Pacifi c. Emboldened by the MPEA’s success during the occupation, the mountain-logo studio founded its own branch offi
ce in 1952 and exported a plethora of hits,

I wish to thank Miyao Daisuke for his unfl agging support and patient guidance. Th is essay is dedicated
to Komaki Toshiharu, a former publicity manager at Paramount’s Osaka offi ce. Mr. Komaki kindly
off ered me access to his personal collection of publicity photographs and Paramount magazine. Most of the press sheets used in this study are in the author’s possession. Some of them are available at the Fukuoka Municipal Library in Fukuoka, Japan.

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outpost of hybridity 189
including Roman Holiday (1953), White Christmas (1954), Rear Window (1954), War and Peace (1956), and Psycho (1960). 3 Th
rough its widespread promotional eff orts,
the company gained fame and popularity as a producer of “respectable, artistic, spectacular, and modern” entertainment. Despite the dynamic revival of Japanese cinema, Paramount, during these years, enjoyed lucrative returns and reigned as a top U.S. studio in a competitive business arena. It also became a prominent cultural force that accelerated the infl ows of American popular culture, which saturated Japan “in ways that one could not see in the prewar era.” 4

One of my goals in this chapter is to contribute to the literature on global Hollywood.

In recent years, fi lm and media scholars have off ered important insight into the American fi lm industry’s international business, most notably by scrutinizing policy and trade negotiations shaped by Hollywood representatives, U.S. government offi cials,
and their counterparts in foreign countries. 5 Much less, however, is known about the industry’s worldwide operation on the “ground level.” What follows eschews the traditional “top-down” or “bird’s-eye” approach to the study of global Hollywood. Instead, I will investigate the American fi lm industry’s activities by focusing on Paramount’s branch operation in Tokyo. As one of the many off shore outposts of a sprawling corporate bureaucracy, the Japanese offi
ce rigorously partook in a multitude of activi-
ties—including fi lm promotion, exhibition, and consumption—to assist the studio’s transpacifi c business on the local level. A close look at Paramount’s ground-level operation will reveal not only the complex machinations of the movie business in Japan but also the neglected role foreign distribution offi
ces play in sustaining and facilitating

Hollywood’s overseas expansion.

Another aim is to enrich our knowledge on cinematic hybridity. Although still sometimes seen as a “national” (or “American”) formulation, the enterprise known as

“Hollywood” has long been a fruit of collaboration involving fi lmmakers, fi nancers, publicists, exhibitors, and consumers in the United States and abroad. 6 Paramount’s activities in Japan exemplify this cross-cultural process, as its local branch was run and managed by Japanese employees. Enlisted and eager to serve the Paramount system, these home-grown workers wielded their linguistic abilities and local knowledge to survey market conditions, generate publicity, negotiate with exhibitors, and engage consumers. While operating within a U.S.-run corporate hierarchy, Japanese workers were vital “bridge fi gures” who mediated between the fi lms and the movie-goers. Th
eir existence and multifac-
eted endeavors challenge the view of Hollywood as a purely “American” creation. Instead of relaying a fi xed “Hollywood product” to the Japanese consumer, the workers at the Japanese branch actively constructed and reinvented it through the acts of distribution and promotion. Paramount’s activities in Japan illustrate that “Hollywood entertainment”

is a product of many hands. 7 “Foreign” agents oft en play a signifi cant role in its creation.

Finally, in demonstrating Paramount’s hybridity, this chapter seeks to show the role Hollywood played in enlivening Japan’s cinematic culture aft er the occupation.

Th
e literature on the decade oft en centers on the resurgence of Japanese cinema and the celebration of the “second golden age.” 8 While the revival of Japanese fi lmmaking was an impressive phenomenon, the expanding cinematic culture of this era also owed 09_Miy

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190 hiroshi kitamura
something to the dynamic penetration of U.S. cinema, which competed and coexisted with its Japanese rivals in a growing marketplace. Looking at Paramount aft er the occupation helps us understand how Hollywood anchored its presence in the face of market challenges and the ways in which it helped shape the cinematic culture of the island nation. Th
e four decades aft er the 1950s saw the fortunes of Japanese studios decline, while Hollywood went on to surpass the share of local studios in a climate described as

“West high, Japan low” ( yoko hotei ). Paramount’s activities in the 1950s and early 1960s, then, enrich our knowledge of the U.S. fi lm industry’s long-term success in postwar Japan. It sheds light on an interactive process through which Hollywood studios gradually transformed Japan into one of the largest markets for American movies in the second half of the twentieth century.

Before the Storm

Paramount’s history with Japan did not start at the end of the occupation; it emerged from the studio’s growing business aspirations during the prewar era. Much of this momentum began in 1914, when the Paramount Pictures Corporation was founded. In the next few years, this distribution company, led by Adolph Zukor, launched a relentless eff ort to manufacture feature-length narratives, develop a network of branch offi ces,
and acquire venues for fi lm exhibition. By 1921, the company had turned into “the largest fi lm-making and distribution corporation” in the United States. 9 Its global business proceeded simultaneously. Initially dependent on foreign brokers and exchanges, the mountain-logo company began to develop its own international distribution network by positioning branch offi
ces in major cities around the world. 10 In 1932, by which a

“mature oligopoly” was shaped by the Big Five, the studio created the Paramount International Company to centralize “all Par[amount]’s foreign production, distribution and exhibition biz,” as noted by Variety. 11 Despite setbacks due to the Great Depression, the studio’s international trade remained intense throughout the 1930s.

Th
e aspiration to explore Japan emerged from this climate. Paramount’s transpacifi c operation offi
cially began in 1922, when the company founded a branch offi
ce in

Tokyo. 12 Owing to manager Tom Cochrane and a group of energetic local employees who were touted by the trade as “modern boys” ( modan boi ) of the industry, the company generated extensive ad campaigns and, at its peak, released over sixty fi lms per year. 13 In securing screen time from exhibitors, Paramount, unlike most other U.S. studios who arranged fi lm exhibition under a “free booking” system, pursued a “direct management” ( chokuei ) method when possible, choosing to own and operate its own theater circuit just as it did in the United States. 14 Th
e 1920s and 1930s were a time when

Japanese fi lm companies enjoyed a strong command over the market, at times controlling some 80 percent of the share. Nevertheless, Paramount left a strong mark in Japan as a prominent minority—a proud supplier of “superior” ( yushu ) and “exceptionally craft ed” ( tokusaku ) entertainment. 15

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outpost of hybridity 191

Th
e Second World War brought a halt to Paramount’s business in Japan, but it did not terminate the company’s transpacifi c aspirations. In the months following the Pearl Harbor attack, the studio, together with the other U.S. companies, withdrew from much of the Asian market and concentrated on Britain and the Western Hemisphere. 16 Yet as the tide of the war began to shift in favor of the Allies, the company began to seek the opportunity to reenter Japan. As early as the summer of 1943, Paramount and the other majors began to plan for the postwar trade with Will H. Hays and Carl E. Milliken of the Motion Picture Producers and Distributors of America (MPPDA). Extensive discussions between the industry and the U.S. State Department led to the formation of the MPEA, a trade cartel that aimed to present Hollywood as a “united front.” In the months aft er the end of the war, the MPEA engaged with countries that employed tough protec-tionist measures—such as the “Iron Curtain” nations in Eastern Europe. 17

Japan was another market that necessitated the MPEA’s involvement, as it was under the stringent control of the Allied occupation. During the six and a half years aft er the war, the occupation forces, led by MacArthur, enacted a slew of reforms to demilita-rize and “democratize” the war-torn country. Viewing U.S. cinema as a “chosen instrument” that could facilitate Japan’s postwar reconstruction, SCAP assisted the creation of the Central Motion Picture Exchange (CMPE), the MPEA’s local distribution offi ce
that operated commercially aft er being founded as a part of SCAP. 18 While monitor-ing U.S. and other cinemas through a multiheaded censorship offi
ce, MacArthur’s
headquarters privileged Hollywood over other foreign cinemas and assisted CMPE’s operation. Th
is enabled Paramount to release its fi lms in an otherwise tightly regulated marketplace. Th
anks to favorable U.S. policy, the company was able to distribute such fi lms as Going My Way (1944), Th
e Lost Weekend (1945), Th
e Virginian (1946), Road to

Rio (1947), and Sunset Boulevard (1950)—all of which became hits. 19

Th
e occupation era was a rewarding time for Paramount, but its true desire was to do business on its own. As SCAP was preparing to transfer governing rights to the Japanese, each U.S. studio began to formulate new institutional networks for the transpacifi c trade. 20 Paramount moved to register its own offi
ce in Tokyo. During the fi nal year of

MacArthur’s presence, the studio dispatched William Piper, executive assistant foreign sales manager, to set up the local apparatus. In Japan, Piper recruited veteran employees from the CMPE and pooled its resources with 20th CenturyFox and Warner Bros.

to jumpstart the operation. 21 CMPE offi
cially ended its function on December 31, 1951,
as planned. Th
e next day, U.S. studios began their autonomous business. On April 28, 1952, Japan offi
cially regained its sovereignty from the Allies. With these developments, Paramount’s history in Japan entered a new phase—an era of intense market competition.

A Hybrid Outpost

Th
e market that Paramount reentered was brimming with optimism. Following an era of deadly air raids and devastating resource shortages, the number of theaters in 09_Miy

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192 hiroshi kitamura

Japan multiplied from 1,376 in 1946, 4,109 in 1952, to an astonishing 7,457 by 1960.

Likewise, during this fi ft een-year period, the total of new releases grew from 108 to 763, while annual attendance fi gures soared from 732 million to over 1 billion. 22 Hollywood’s perception of Japan changed during these years. During the prewar decades, U.S. studios did consider Japan as a growing market, but one that lagged far behind Europe.

But within a few years aft er the war, Japan, in the words of a top studio representative, had turned into one of the industry’s “best market[s] .” 23 Paramount was eager to break into this business sphere. Shortly aft er resuming its trade, George Weltner, president of Paramount International, noted that the once war-shattered nation was now as vital to Hollywood as were the leading markets in Europe. 24

Th
e studio’s transpacifi c campaign began in the United States. From the earliest stage of fi lm production, Paramount aimed to churn out fi lms that appealed to diverse audiences—without outrage or outcry—at home and abroad. Directors and individual crew-members, thus, worked with the studio’s International Department based in Hollywood, which intervened in the production process to ensure that the fi nal product would fare well in off shore markets, as well as the Production Code Administration, which strove to eliminate off ensive onscreen representations for foreign as well as domestic consumers. 25

Th
e politics and tastes of Japanese consumers were an important part of the conversation. 26 Th
e company’s U.S. offi
ces also developed strategies for global marketing. In addi-
tion to determining the fi lmic lineup for the Japanese market, executives and managers from the corporate headquarters in New York periodically visited the Tokyo offi ce to
arrange and coordinate sales drives for Japan, and at times for the wider Asian region. 27

Yet success in the Japanese market required fl exibility, adaptability, and cross-cultural expertise. Th
e Japanese offi
ce, thus, became vital to the transpacifi c operation. Since its
inauguration in 1952, the offi
ce operated around the Tokyo head offi
ce and its regional
outposts in Osaka, Nagoya, Fukuoka, and Sapporo. 28 To secure manpower, the company hired scores of Japanese men and women—over a hundred during its peak. 29 Th e
general manager of the Japanese offi
ce was veteran movie man Metori Nobuo. Th
e only
native Japanese person tasked to run the local campaign of a Hollywood major during the 1950s, Metori approached his job with pride and dignity, oft en boasting of the “pioneer spirit and sophisticated feeling and tradition” of the mountain-logo studio. 30 His activities were aided by the likes of Ise Toshio and Hatano Saburo—experienced movie men who oversaw the company’s day-to-day aff airs. Market observers in Japan sometimes charged that U.S. studios ran a “colonial” operation by rewarding Americans (and other foreigners) with managerial tasks while imposing demeaning rank-and-fi le work to the Japanese. 31 However, in the case of Paramount, business on the ground was largely a “Japanese” operation.

Th
e central objective of the Japanese offi
ce, not surprisingly, was to maximize profi ts
for the Paramount enterprise. Metori’s responsibilities, thus, heavily involved promotion. According to one local manager, publicity in postwar Japan not only required the customary eff ort to advertise the feature presentation aft er the theater and release date were determined (known as “exhibition publicity” or kogyo senden ) but also encompassed long-term advertising to build the hype (dubbed “distribution publicity” or 09_Miy

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outpost of hybridity 193
haikyu senden ). 32 In contrast to rival companies such as MGM, which determined a promotional budget for each fi lm, Paramount allocated advertising costs by the fi scal year.

Th
is policy would enable Metori’s team to devote greater funds to distribution publicity, which could generate momentum months ahead of the fi lm’s release. 33

Th
e means and methods of advertising were multiple. In an attempt to reach out to consumers, the Japanese branch devised what the trade referred to as “basic publicity.” Th
e package included visual accessories, such as posters and billboards created by Japanese designers, newspaper and magazine ads, and recorded announcements for the airwaves. 34 Th
e distributor also craft ed colorful publicity texts known as “press sheets”

or puresu shiito , which were short versions of press books created in the United States.

Tie-up marketing was commonplace as well. Th
e Japanese offi
ce frequently teamed with
dairy, candy, toothpaste, and insurance companies to reach out to children, adults, and families. 35

One of the biggest keys to success was the mobilization of stars. Th e physical travel
of Hollywood icons was of course not unique to Japan. But during the prewar era, their overseas extension was still rare; Japan, for example, saw the visits of only a handful of stars, such as Charlie Chaplin, Douglas Fairbanks, and some others. By contrast, the years aft er the occupation witnessed the arrival of star aft er star in the island market.

Accounts suggest that Paramount dispatched its onscreen icons more than any other U.S. studio, including William Holden, Danny Kaye, James Stewart, Shirley MacLaine, and Alfred Hitchcock. Metori’s offi
ce accommodated the Tinseltown icons by arrang-
ing interviews with journalists, fi lm critics, and fans. Oft en, extravagant press conferences and receptions welcomed these celebrities. Th
e stars did not just create a
buzz for the upcoming feature fi lm but also assisted the “general advertising” of the company brand. 36

Metori’s team also utilized unconventional objects and spaces to build the hype.

Th
is included ad balloons in the sky, tents on the beach, the surface of buses, exhibit spaces in department stores, and fl oats on the streets. Stunts were used to catch wide attention. For the release of Branded (1950), for example, the company hired students and asked them to ride the local trains all day with a shirt conspicuously inscribed with the fi lm title ( Rakuin ). According to publicity manager Komaki Toshiharu, this was a cost-eff ective stunt that successfully drew the attention of commuters. 37 Th e
release of 3 Ring Circus (1955), a Jerry Lewis comedy, came with a spectacle in front of the Nagoya train station, where a large elephant balloon greeted passers-by. Signs of Strategic Air Command (1955) popped up at the Koshien baseball stadium in Osaka.

In promoting a Cold War fi lm about a professional ballplayer joining a transpacifi c bombing mission, local publicists created baseball caps marked with the fi lm’s title for vendors to don on-site. 38

While generating an avalanche of publicity, the Japanese offi
ce endeavored to secure
the sites of exhibition. Unlike the prewar era, Paramount, during the postoccupation years, went for a “free booking” of theaters—a process that hinged on direct negotiations with exhibitors. Th
is required the savvy of the company’s twenty plus sales agents,
who, contracts in hand, interacted with theater managers across the country. 39 Th e most

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194 hiroshi kitamura

figure 9.1 Publicity stunt for Branded at the concourse of the old Hankyu Umeda Station, c. 1952. Photo courtesy of Komaki Toshiharu.

signifi cant partner was Shochiku’s foreign fi lm chain (“SY” chain), which not only maintained a large theater circuit but also ran coveted roadshow theaters, which enforced reserved or limited seating, urged silence and polite manners in the auditorium, and sold lavish fi lm programs as memorabilia. 40 Paramount oft en released its tent-pole products in these select movie houses to build attention and prestige before they circulated widely in fi rst- and lesser-run theaters across the nation. In spaces beyond the reach of the SY
chain, Paramount turned to individual spot bookings and oft en shared screen time with other cinemas. 41 In order to enhance the appeal of its fi lms, the Japanese branch also assisted exhibition ballyhoo. It advised and collaborated with theater managers to boost front displays, poster and still photo exhibits, and ad hoc publicity stunts.

Furthermore, Metori’s offi
ce directly courted consumers. It did so by forming a fan
club called the Paramount “Tomo no kai” (Meeting of Friends). 42 Founded in Tokyo in June 1953, this organization quickly amassed some 1,000 members and developed regional branches in Kobe, Osaka, Nagoya, Fukuoka, Yokohama, Matsudo, Yamagata, and Sapporo. 43 Its activities were manifold. Each branch organized regular meetings, lectures, roundtables, and screenings; twice a year, a “national” meeting was held in Tokyo (usually coupled with a screening). Th
e organization also published a monthly
newsletter titled Paramount , which introduced new and upcoming fi lms while off ering 09_Miy

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outpost of hybridity 195
star gossip, fi lm reviews penned by professional critics, and essays on the movies written by member representatives. 44 At times, stars and moguls—such as Holden, MacLaine, and Barney Balaban—visited club meetings to interact with fans. 45 Although supervised by Ise and his co-workers at the Tokyo offi
ce, much of the club’s activities stemmed from
the voluntary spirit of Japanese youth—the core constituents of the growing member-ship body. 46 Th
ese moviegoers were not passive recipients of Paramount culture; they actively took part in inventing and promoting it, oft en in “search for authenticity.” 47

An “Entertainment from Above”

Th
e words and images that Paramount disseminated in Japan were diverse and multiple, but they were not random articulations. On the contrary, they represented a prominent fi lm studio’s determination to maximize profi ts in a challenging marketplace. Metori’s strategy partly involved the promotion of stars and genre traits. Yet it also concerned a desire to dignify their brand of cinematic entertainment as “respectable, artistic, spectacular, and modern.” Th
is form of class marketing was partly a means of distinguish-
ing the Paramount brand from those of rival U.S. studios such as Columbia, Universal, and Republic, all of which were known to cater B fi lms to the “masses” ( taishu )—oft en

“masses of provincial areas” ( chiho taishu ). 48 But this was also an attempt to sharpen the contrast with Japanese cinema, which was identifi ed by many contemporaries as “low-brow.” 49 In the end, Paramount marketed its fi lm as an “entertainment from above.” Th is
refl ected a desire to develop its constituents around urban, educated, and middle- or upper-class audiences, who appeared to savor American and Western culture—hence Hollywood movies. 50

Th
e marketing of Paramount entertainment centered on the stars. Of course, hyping studio icons was hardly new, but according to an observation made by fi lm critic Nanbu Keinosuke in 1956, stars had “recent[ly] . . . become the greatest emphasis in general publicity.” 51 As expected, the Japanese offi
ce showcased the familiar faces of Hepburn,

Holden, and Hitchcock in ad aft er ad. Th
e company also showered consumers with
genre rhetoric. For comedies, it promised an abundance of “commotion” ( dotabata ) and “explosive laughter” ( bakusho ). 52 Romantic dramas were sold as “sweet and beautiful” ( kanbi ) stories that surely off ered a “moving [experience]” ( kando ). 53 Publicity for some genres amplifi ed violence and confl ict. Blurbs for westerns, for example, not only promised scenic views of the “high plains” but also highlighted “thrill, action, and breath-taking big duel[s] .” 54 Similar language illuminated the ads of crime and law-enforcement fi lms. As a result, an ad for Union Station (1950) came with the following line: “a bloody cross-exchange between the G-Men . . . and evil gangs!” 55

Yet in general, the publicists in Japan refrained from excessive sensationalism and chose instead to present its brand of cinema as “respectable” entertainment. Th is signaled the Japanese offi
ce’s decision to abide by the general tenets of the Production Code, as well as its eff orts to present the Hollywood brand in Japan as a “cultural” ( bunkateki ) 09_Miy

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196 hiroshi kitamura
product since the early months of the occupation. 56 Th
e convergence of these two trends
could be seen, for instance, in the marketing of Appointment with Danger (1951), a gun-heavy B fi lm on a U.S. postal inspector’s eff orts to thwart an organized robbery. For the promotion of this crime fi lm, the local offi
ce did not refrain from characterizing the
story as “an eruption of courage and violence against a gang!!” But in so doing, Japanese publicists also boasted of the fi lm’s “educational” value, noting that it “introduced [to Japanese viewers] the organization of postal inspection in meticulous detail.” What particularly justifi ed this view was the fi lm’s ending, in which the criminals perish at the able hands of the “courageous” law enforcers. Treating the onscreen story as a model for peacekeeping, the press sheet noted of a “recent . . . [police failure in containing] a large-scale postal raid.” “If there were a postal inspection offi
ce and a courageous police-
man like Alan Ladd, that gang . . . may have been cornered and captured,” the publicity text remarked. 57

Another example of sensitive marketing involved All in a Night’s Work (1961). Set in Palm Beach and New York City, this romantic comedy follows a developing love aff air between a playboy nephew (Tony Curtis) who seeks to protect the reputation of his deceased uncle—a magazine tycoon—and a female employee (Shirley MacLaine), who is suspected to have been his secret girlfriend. One of the fi lm’s highlights, according to the publicity team, was skin. Th
e front page of the press sheet coupled the image of
a nearly naked heroine wrapped in a skimpy towel (a snapshot drawn from the fi lm) with the following blurb: “A woman clad in a bath towel jumped out of a hotel room at midnight!” 58 Yet at the same time, the Japanese offi
ce sought to assure viewers that
this display of (partial) nudity did not vulgarize the narrative. A publicity piece in the fan newsletter, thus, made it clear that the heroine’s nudity was nothing more than a

“healthy seductiveness” ( kenkō na iroke ) and that MacLaine’s character “held fi rm ethical values.” 59 Th
erefore, the fi lm was ultimately a “bright and fun” story that “everyone could enjoy.” 60

While taking pains to paint its fi lms with cultural respectability, Metori’s team utilized a select lineup of fi lms to champion artistic merit. Boasting of quality in this way was not only a means of legitimizing the business (which in Japan was oft en seen as “low-brow”) but also an attempt to draw educated and “intellectual” ( interi ) audiences to the theaters. Th
e fi lms that fi t the bill were oft en literary and theatrical adaptations, such as A Place in the Sun (1951). Based on Th
eodore Dreiser’s An American Tragedy , the narra-
tive dramatized a young social climber’s (Montgomery Clift ) failure to make it in society. A winner of six Oscars including best director and screenplay, this heartbreaking tale highlighted the protagonist’s psychological struggles, as he falls in love with a young debutante (Elizabeth Taylor) and abandons his pregnant, working-class girlfriend (Shelley Winters), who mysteriously drowns during a date with him on the lake. In selling this acclaimed fi lm, the Japanese offi
ce treated it as the company’s “fortieth anni-
versary memorial” production and marketed it as a theatrical masterpiece. Laudatory remarks went to George Stevens’s “intense” direction, Clift ’s “solid acting,” and Taylor’s performance. Although at the time known more for her “beautiful face” than for her acting, the young starlet, according to the press sheet, delivered a “marvelous performance”

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outpost of hybridity 197
in this coveted production. In the end, A Place in the Sun achieved nothing less than a

“milestone of fi lm art!!” 61

A similar kind of praise went to Detective Story (1951). An adaptation of Sidney Kingsley’s well-known Broadway play, this police drama depicted the intense pursuits of an uncompromising detective (Kirk Douglas). Unlike Appointment with Danger , which places the law enforcers in dangerous stakeouts, the plot of Detective Story unfolds almost entirely in a spatially confi ned Manhattan precinct. In this airtight atmosphere, the narrative presents the detective’s fi erce pursuit of justice until he shockingly discovers that his wife had secretly aborted a child under the hands of a suspected criminal. Th e
irony of the plot, the “meticulous composition” of the narrative, and the performance of the stars rendered this an “art fi lm.” Th
e press sheet particularly lauded Douglas and the
heroine Eleanor Parker for their “wonderful acting”; in addition, it touted Wyler (as “the most trustworthy director”), the cinematographer Lee Garmes (as a “keen talent”), and the entire supporting cast (for their “intense performance”). Th
is “super-extraordinary
production,” thus, “far surpassed the standards of modern fi lm art.” 62

In addition to championing the aesthetic worth of its fi lms, Paramount promoted its brand as spectacular. Although oft en associated with the fi lms of “new” Hollywood, spectacle, as Geoff King notes, more broadly formed “a central part of a post-war strategy aimed at tempting lost audiences back to the cinema in the face of demographic changes and the development of television and other domestic leisure activities.” 63 In the 1950s, Paramount asserted grandeur and scale with its new big-screen technology: VistaVision. Created as a counterweight to Cinerama and 20th Century-Fox’s CinemaScope, VistaVision rewarded Paramount with a wider aspect ratio (usually 1.85:1) and thereby an extended depth of fi eld, an enhanced fl exibility in character placement, and the possibility for greater complexity in mise-en-scene composition. In Japan, VistaVision functioned as vehicle of product diff erentiation against Japanese narrative products, which appeared to lag behind in the “war” of the wide screen. 64 “[Th e

American] big screen,” noted fi lm critic Hazumi Tsuneo in 1955, “is a challenge against mid-sized and small movie ventures . . . the key to the future of Japan[ese cinema] lies in . . . how to confront this.” 65

Th
e Japanese branch utilized VistaVision to stress the “visual superiority” of its products. Th
is applied to White Christmas , the fi rst fi lm shot in this new format. Th is heart-warming story about two returning GIs making it in show business (and fi nding their true love) highlighted the cheerful song and dance by Bing Crosby and Danny Kaye.

Th
e spaciousness off ered by the enhanced aspect ratio allowed the actors to stretch their movements for their musical numbers. Publicity texts for this fi lm praised Irving Berlin’s score composition as well as the stars’ onscreen performances. But even more important was technology. For an evening edition of Yomiuri shinbun , Paramount designed a block ad with a 1.85:1 frame (to correspond with the actual VistaVision frame). While alert-ing readers to the enlarged screen size with the shape of the ad, a blurb in it boasted that a “breakthrough invention that reduces the size of the grains by half ” has yielded an

“unprecedented clarity” and an “easy to watch 1:1.85 ratio.” Th
is, the ad proclaimed, was

VistaVision, which has “determined the path of the movies of tomorrow!!” 66

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198 hiroshi kitamura

Subsequent fi lms celebrated VistaVision as a means to an end. Th
is was the case with

Th
e Mountain (1956), a gripping tale about two mountain-climbing brothers who take on the Swiss Alps. Starring Spencer Tracy and Robert Wagner, the fi lm interlaced exquisite long shots of the snow-covered mountains with tense character interaction—one in which the younger brother’s greed for money leads to a fi erce dispute and eventually his accidental death. Th
e story itself, according to the press sheet, was already a “moving human drama,” but what made the fi lm “path-breaking” was the use of the VistaVision camera, which required the labor of “some sixty people” to carry it “14,000 feet.” 67

Th
e “wonderful cinematography,” the studio boasted, aided the creation of “amazing eff ect and dynamism.” According to the press sheet, the production of mountaineer-ing fi lms was challenging because shooting them on artifi cial sets “would immediately expose . . . fl aws.” However, Th
e Mountain was “superior” because of the “camera tech-
niques” as well as the “remarkable [views on the] screens.” It even surpassed German fi lmmaker Arnold Fanck’s famous “mountain fi lms” of the late 1920s and early 1930s. 68

Spectacle meant far more than VistaVision in Th
e Ten Commandments (1956). Th
is
famous remake by Cecil B. DeMille dramatized the life story of Moses, from his birth in a slave household of Hebrew descent, his growth in the court of the Egyptian pharaoh, and his return to liberate the Hebrew women and men enslaved by Rameses. Th e fi lm
contained at least two main selling points. One was the presentation of historical grandeur. Th
e narrative, to borrow from DeMille’s introduction at the opening of the fi lm, aimed to restore the “missing years” of Moses’s life by turning to “ancient historians”

such as Philo and Josephus, as well as the expertise of contemporary scholars from the Metropolitan Museum of Art, the University of Chicago, and the Jewish Community Library in Los Angeles. In an ad on Yomiuri shinbun , Paramount boasted that Th e Ten

Commandments chronicled “Egyptian culture and human lifestyle from three thousand years ago, based on strict research!” 69

Th
e other selling point was visual spectacle. For this historical epic that even exceeded the scope and scale of his earlier productions, DeMille constructed massive sets of the Pharaoh’s palace, integrated location shots from Egypt, and devised cutting-edge special eff ects to visualize the Jewish exodus through split waters. Beginning months before the opening in Tokyo, Paramount made sure to publicize the spectacular highlights of the fi lm. In an interview for the company’s fan magazine, George Weltner remarked that DeMille mobilized some “10,000 people” during the shooting in Egypt and that the scene of the water split in the Red Sea required “the invention and discovery of a number of special techniques.” Ultimately, he expressed confi dence that Japanese fans “would understand how wonderful it [the fi lm] is.” 70 Ads of the production also championed its spectacular dimension, noting the involvement of 200 professional actors, 25,000
extras, 100,000 props, 30,000 books for research, and the 3 hour and 40 minute length of the fi lm. Th
ese helped shape the “big production” of “a greatest scale.” 71

Moreover, publicists in Japan sold Paramount as a manifestation of the “modern”

( modan ). As scholars have shown, the term “modern” oft en involved complex meanings and contradictory representations. But what Paramount’s agents regarded as “modern”

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outpost of hybridity 199
advertising in the 1920s. Th
is included fast-paced life in an ocean of skyscrapers, buses,
and taxicabs weaving through paved streets and chain stores sprouting on street corners; a celebration of middle- and upper-class whites over people of color; women’s active (but limited) involvement in the public sphere; the rise of a professional and managerial class in the business world; the sprawl of advertising, new fashion, and consumer culture embraced by middle- and upper-class Americans; and, more broadly, the championing of “the new against the old, the modern against the old-fashioned.” 72 Th ese traits
helped shape a distinct aura known in Japan as the “Paramount style” ( Paramounto cho ). 73 Although not all Paramount fi lms were encoded with these representations (as was the case with westerns), the studio’s reputation centered on its “high collar . . . bright, chic, urban-style” colored with “class and dignity.” 74

One fi lm that represented the “Paramount style” was Teacher’s Pet (1958). Th is “modern” and “chic” comedy—as described by a fan in a published roundtable—revolved around the growing romantic relationship between a self-made newspaper editor (Clark Gable) and a professor of journalism (Doris Day) who come to respect each other’s professions and lifestyles aft er initially despising them. 75 Th ere are multiple characteristics that might have rendered this a “modern” story. One was its social setting.

Staged in Manhattan, the action shapes around two middle-class professionals at the headquarters of a major newspaper company (in which “over sixty real journalists”

made their appearance, as noted by the press sheet), a university, a glamorous nightclub, and a rival professor’s tidy one-bedroom apartment. Th
e dialogue was an appeal as well.

Th
roughout much of the fi lm, the protagonists aim to outwit and outsmart each other while falling in love; oft entimes, the more educated female professor has her way over the crusty editor and the men who surround her. As a result, publicity texts praised the fi lm as an “exceptionally smart” “Paramount-style comedy” with “intelligent dialogues.”

Teacher’s Pet was a “comedy for sophisticates.” 76

Th
e “modern” in the “Paramount style” also applied to Th
e Stars Are Singing (1953).

Th
is light musical comedy follows a fi ft een-year-old illegal immigrant (Anna Maria Alberghetti) who turns into a national singing sensation. Set mostly in the New York show business scene, the narrative blends cheerful songs with Cold War tension, as the young girl—a Polish refugee—“wins” her freedom in America by impressing the public (including President Eisenhower) with her charm and vocal talent. Th e main
highlight of the fi lm, as the local offi
ce saw it, was in the musical performance. In
addition to Alberghetti—a rising operatic singer in real life—the narrative enlisted veteran Danish singer Lauritz Melchior, who plays the role of the girl’s family friend, and most important, Rosemary Clooney. In playing the character of an aspiring singer who befriends the Polish immigrant, Clooney delivers a handful of polished numbers. Th
is led the Japanese promoters to dub her “the freshest jazz queen with a modern sensibility.” 77 Th
e celebration of Clooney as “modern”—and particularly
her “jazz” vocals as such—comes with layered implications. In occupied Japan, jazz was oft en heralded as a music genre of whites such as George Gershwin and Paul Whiteman. Films that starred such noted artists, such as Rhapsody in Blue (1945), depicted this “white man’s jazz” as a “modern musical composition” by underscoring 09_Miy

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200 hiroshi kitamura
the infl uence of European classical music. 78 While centered on a woman, Th e Stars

Are Singing continued the tradition to champion the jazz genre as a white creation. 79

Her “whiteness,” in essence, enabled the characterization of the fi lm as a “modern”

manifestation.

Th
is trait of the “modern” also applied to a set of “travelogue romances” set in Europe. 80 In Roman Holiday , for example, Princess Ann (Audrey Hepburn), tired of her duties to endlessly greet dignitaries, sneaks out from her embassy one night and meets a handsome American journalist (Gregory Peck) with whom she briefl y falls in love. Of course, part of the fi lm’s allure was the backdrop; shot on location in Rome, the narrative placed the protagonists at the Trevi Fountain, the Coliseum, and other memorable sites of this historic city. But the publicity team in Japan devoted all eff orts to showcase Hepburn, a “woman with a new [kind of] attraction.” 81 In contrast to glamour girls typifi ed by Marilyn Monroe, the slender Belgian actress seemed to present an aura of

“nobility” and “purity” with which local advertisers could court both women and men, the young and the old. Hepburn’s attraction also stemmed from her onscreen characters’ desire for independence and autonomy. As Paramount described of her role in Breakfast at Tiff any’s (1961), Hepburn shines as “an intelligence [ sic ] urban woman who always has confi dence in her actions.” 82 Th
is trait also surfaces in Roman Holiday , as the
young princess seeks to free herself from monarchical traditions of the Old World. Even though the noble protagonist returns to her hereditary role in the end, the narrative, to a considerable degree, touts the “progressive” life of Western women. For this reason, a newspaper ad underscored that “it would be a shame to a modern person [ kindaijin ] to miss [the movie]!” 83

Films made by Alfred Hitchcock also joined the ranks of the “modern” Paramount style. Unlike standard suspense fi lms, the British director’s narratives, noted Paramount magazine, embodied an “intelligent modernity.” 84 One could identify this trait, for example, in Rear Window , a thriller that surrounds an injured news photographer’s quest to uncover a murder together with his fashion model girlfriend. Th e “intelligence”

of the fi lm lies in Hitchcock’s ingenious construction of mystery and suspense. Th is plot
construction is enabled by the brick-clad apartment complex—a “modern” physical setting characterized by “mobility, impermanence, and porousness—in sharp contrast to more traditional views of home as private, stable, and family based.” 85 In inspiring an artifi cial congregation of anonymous individuals, the Greenwich Village neighborhood makes it possible for the protagonist to follow the suspect’s actions from his own room—
telephoto lens in hand—while off ering a voyeuristic view of the other neighbors within the confi ned space. Th
e press sheet not only stressed Hitchcock’s “painstaking” eff orts
to build an “elaborate” apartment set but also underscored the professional (not racial) diversity of the residents—from the sculptor, composer, dancer, to murderous jewelry salesman. Rear Window , in this sense, represented a kaleidoscope of “modern” life. 86

Th
e label of “modern” even applied to slapstick comedies with Jerry Lewis. Peppered with the actor’s wacky facial gags and out-of-control antics, Lewis’s narratives of the 1950s, on the surface, may appear as an antithesis to the elegance that one can identify in the fi lms of Audrey Hepburn. As one scholar noted, comedies of the slapstick icon oft en 09_Miy

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outpost of hybridity 201

figure 9.2 A well-publicized roadshow screening of Alfred Hitchcock’s Psycho at the Hibiya eiga gekijo, c. 1960. Photo courtesy of Komaki Toshiharu.

“tended more toward the ribald than to the ‘sophisticated.’ ” 87 For this reason, the promotion of Lewis’s fi lms oft en involved pure genre marketing, as the local offi ce routinely
affi
xed the phrase “bottomless” ( sokonuke ) to the title of his fi lms and referred to them as a “noisy farce comedy” ( dotabata kigeki ).

Yet at the same time, Metori’s offi
ce aimed to associate these comedic narratives with

“modernity.” Th
is could be seen in Hollywood or Bust (1956), wherein a movie fanatic (Lewis) and a scammer (Dean Martin) drive across the U.S. continent to meet Anita Ekberg, the fanatic’s idol, in Los Angeles. Interestingly, the publicity team advertised the fi lm as a “modern hilarious record of a strange road trip.” 88 Th
e “hilarity” and “strange-
ness” of the story undoubtedly signifi ed Lewis’s wild demeanor and the fi lm’s comedic plot—one in which the scammer, aft er co-winning a red convertible with the fanatic, repeatedly (and unsuccessfully) tries to ditch him on the road. What rendered the fi lm

“modern” was the transportation apparatus—the automobile—and the various geographical locations that the protagonists visit. During the road trip, the duo, together with an aspiring female dancer, stop in major cities (including New York, Chicago, St. Louis, and Las Vegas) and techno-industrial landmarks (oil fi elds in Texas and the Hoover Dam in Nevada). Fans in Japan could thus “sightsee America” and witness its

“modern elements” as they viewed the movie.

Another Lewis fi lm that displayed “modern life” was Th
e Bellboy (1960). In this com-
edy that the actor himself directed, Lewis was a clumsy hotel porter who repeatedly mis-performs his duties in front of a grimacing bell captain. Shot on site at the “extravagant”

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202 hiroshi kitamura

Fontainebleau Hotel in Miami—as the press sheet described—the narrative generates humor by mocking “modern” effi
ciencies in the service economy. We see this as the pro-
tagonist delivers the wrong luggage to patrons, overpolishes slippery fl oors (and hurts people), and accidentally unleashes a slew of pet dogs. As was the case with the other fi lms by this comedian, the company publicized Th
e Bellboy as a “noisy farce comedy.”

But while doing so, Metori’s offi
ce also promised that the fi lm would off er a glimpse of

American life, namely “hardships and failures of the bellboy” without whom “the deluxe lives of celebrities and rich people” could not be enjoyed. 89 While making humor out of the amenities of the hotel business, the Japanese branch thus stressed that the fi lm explained how the posh lifestyles of upper- and middle-class Americans were made and sustained. In this sense, Th
e Bellboy became an unlikely champion of the “modern” service profession, as it showcased the “unsung heroes behind the scenes.” 90

Toward Hegemony

To Paramount, business in Japan was a rewarding experience. Its steady stream of fi lmic releases, its multifaceted promotional campaign, and the multitude of tie-ups with consumer items all enhanced the visibility and exposure of the company brand.

Th
e presentation of the fi lms as “respectable, artistic, spectacular, and modern” dig-nifi ed the studio’s entertainment culture over that of rival companies. Stars and celebrities became household names. Alfred Hitchcock, for instance, made his unmistakable presence felt through countless newspapers and fi lm magazines, a popular television show ( Alfred Hitchcock Presents ), and a mystery periodical named aft er him ( Hicchikokku magajin , or Hitchcock Magazine ). Audrey Hepburn reigned as a top fashion icon following Roman Holiday . Th
e Belgium-born actress’s graceful look started
a fashion trend dubbed the “Audrey style”; a multitude of young women imitated her pixie hairdo, dubbed the “Hepburn cut” ( Heppuban gari ). 91 Th roughout much of the

1950s, the mountain-logo studio reigned as the top foreign distributor in Japan. 92 Th is
contributed to Hollywood’s claim to a 40 percent share in the island market in the mid-1950s. 93

Yet Paramount’s success did not translate into Hollywood’s instant domination.

Japanese studios sharply contested Hollywood during the second half of the 1950s and cut down the share of U.S. cinema to 21 percent. 94 Th
eir robust business owed partly to
the Japanese government’s stringent quota legislation, which was designed to curtail Hollywood’s share as well as its transfers of “frozen funds” to U.S. bank accounts. 95 But it also resulted from the multifarious aesthetic, cultural, and business tactics employed by Japanese companies, which oft en adapted and appropriated U.S. conventions—instead of fl atly rejecting them—to confront the specter of Hollywoodization. Paramount unintentionally facilitated this cultural negotiation. For instance, the advent of U.S. widescreen technology in the United States prompted Japanese studios to enlarge their own screen productions. Daiei thus relied on VistaVision cameras to shoot historical epics such as Shaka (1961), a prestige picture that recounted the life of Buddha 09_Miy

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outpost of hybridity 203
in ways not unlike DeMille’s rendering of Moses in Th
e Ten Commandments. 96 Popular
westerns like Shane (1953) inspired the performance of Nikkatsu’s male actors—
such as Shishido Jo and Kobayashi Akira—who starred in a variety of Japanese-made westerns ( wasei uesutan ). 97

Th
e challenges that Paramount and U.S. studios faced in Japan were a tip of the iceberg. In 1962, Metori died of cancer and was temporarily replaced by veteran Paramount manager Sasho Shozaburo. 98 Th
is transition coincided with the compa-
ny’s growing troubles back home, where the breakup of the vertically integrated studio system, the growth of suburbia, and, most damagingly, the rise of television, forced Hollywood majors into a struggle for survival. To Paramount, this was an ominous sign.

While managing to turn out profi ts during these tough times, the mountain-logo studio was acquired by Gulf + Western in 1966. 99 Its business results at the end of the decade were mixed at best. 100 Th
e transpacifi c business recovered during the 1960s, but the stu-
dio struggled to expand screen time with Japanese exhibitors. 101 In the spring of 1970, Paramount decided to downsize its operation by running a Japan offi ce together with

Universal. 102 Other U.S. companies turned fi lm distribution to domestic brokers (20th Century-Fox) or simply scaled back their trade (United Artists). By the fall of 1972, the number of Hollywood’s employees in Japan had dropped from 650 to 478. 103

Yet fortunately for Hollywood, the struggles of Japanese studios were even greater than those of U.S. companies. Despite their nation’s remarkable economic growth, Japanese fi lmmakers were strained by television and other commercialized leisure, the intensifi cation of youth migration from country to city, and poor decision making among some local studios. Th
is led to diminishing returns for all studios, the bankrupt-
cies of Shintoho (1961) and Daiei (1971), and the decline of the studio system in Japan.

While local companies continued to face serious troubles, Hollywood’s fortunes revived in the mid-1970s. 104 In 1979, Japan became the biggest overseas market for U.S. studios. According to David Cook, it was “the fi rst time that a non-English-speaking nation had held that position.” 105 Paramount rebounded together with other U.S. studios, unleashing popular hits including Saturday Night Fever (1977), Beverly Hills Cop (1984), Footloose (1984), Top Gun (1986), Th
e Untouchables (1987), and Titanic (1997,
co-fi nanced with Fox). 106 By the end of the twentieth century, Hollywood’s hegemonic infl uence was undeniable. By this time, “things Hollywood” had spread through feature fi lms as well as videotapes and DVDs, amusement parks, and a surfeit of consumer mer-chandise. Paramount was a key contributor to this far-reaching cultural penetration.

Th
is chapter has aimed to demonstrate that Hollywood’s globalization involves much more than “top-level” negotiations of the power elites. In addition to the policy talks in Hollywood, New York, and Washington, D.C., the practices of local offi ces—in this case,

Paramount’s Japanese branch in the 1950s—are vital to the industry’s overseas extension. What also stands out is the hybridity of Hollywood entertainment. Paramount’s operation in Japan reveals the active involvement of local “bridge fi gures” in the making of the entertainment commodity. It thus becomes clear that Hollywood cinema is not purely an “American” imposition but rather a joint creation that owed in no small measure to “foreign” agents and their imaginations. Finally, Paramount’s expansion points to Hollywood’s infl uence on Japan’s cinematic culture. Despite the remarkable fl owering 09_Miy

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204 hiroshi kitamura
of Japanese moviemaking, the movie culture in the 1950s also owed much to the lively endeavors of U.S. studios. Japan’s cinematic culture of midcentury involved more than the “second golden age” of local movies. Hollywood demands attention in order to understand Japan’s booming movie culture of the postwar years.

Notes

1 . Hiroshi Kitamura , Screening Enlightenment: Hollywood and the Cultural Reconstruction of Defeated Japan ( Ithaca : Cornell University Press , 2010 ) .

2 . Th
is was a time when Metori Nobuo ran Paramount’s offi
ce in Tokyo as general manager.

Metori died in 1962 and was succeeded by Sasho Shozaburo. See Variety , July 17, 1962, 3.

3 . Technically speaking, Paramount’s offi
ce in Japan, according to Eiga nenkan, was an
autonomous Japanese corporation ( Nihon no hojin ), but the trade, both in Japan and the U.S., commonly referred to it as a “branch” of the U.S. studio and not as a “subsidiary.”

In Japan, Metori Nobuo was commonly known as a “branch manager” ( shishacho ). Th is
chapter will refer to the studio’s Japanese offi
ce as a “branch.” Jiji tsushinsha , Eiga nenkan

1954 ( Tokyo : Jiji tsushinsha , 1953 ), 120–121 .

4 . Hosoya Chihiro , Nihon gaiko no kiseki ( Tokyo : NHK shuppankai , 1993 ), 128 .

5 . See, for example, Th
omas Guback , Th
e International Film Industry: Western Europe and

America since 1945 ( Bloomington : Indiana University Press , 1969 ) ; Ian Jarvie , Hollywood’s Overseas Campaign: Th
e North Atlantic Film Trade , 1920–1950 ( New York : Cambridge University Press , 1992 ) ; Kristin Th
ompson , Exporting Entertainment: America in the World

Film Market , 1907–1934 ( London : British Film Institute , 1985 ) ; Jens Ulff -Møller , Hollywood’s Film Wars with France: Film-Trade Diplomacy and the Emergence of the French Film Quota Policy ( Rochester, NY : University of Rochester Press , 2001 ) .

6 . See, for example, Kenneth Chan , Remade in Hollywood: Th e Global Chinese Presence in

Transnational Cinemas ( Hong Kong : Hong Kong University Press , 2009 ) ; Toby Miller , Nitin Govil , John McMurria , Richard Maxwell , and Ting Wang , Global Hollywood 2

( London : British Film Institute , 2005 ) ; Vanessa R. Schwartz , It’s So French! Hollywood, Paris, and the Making of Cosmopolitan Film Culture ( Chicago : University of Chicago Press , 2007 ) .

7 . Here I rely on Richard Maltby’s defi nition of “entertainment” as a “commercial commodity, produced and consumed as part of a capitalist industrial system.” See Maltby , Hollywood Cinema . 2nd ed. ( Malden, MA : Blackwell , 2003 ), 56 .

8 . See, for instance, Joseph L. Anderson and Donald Richie , Th e Japanese Film: Art and

Industry. expanded ed. ( Princeton, NJ : Princeton University Press , 1982 ), 181–296 ; Isolde Standish , A New History of Japanese Cinema: A Century of Narrative Film ( New York : Continuum , 2005 ) ; Sato Tadao , Nihon eigashi 2: 1941–1959 ( Tokyo : Iwanami shoten , 1995 ), 229–376 .

9 . Douglas Gomery , Th
e Hollywood Studio System: A History ( London : British Film Institute , 2005 ), 11 ; Tino Balio , ed., Th
e American Film Industry. revised ed. ( Madison : University of Wisconsin Press , 1986 ), 116–119 .

10 . Gomery , Th
e Hollywood Studio System , 20, 85 .

11 . Balio , ed., Th
e American Film Industry. , revised ed., 253 ; Variety , November 22, 1932, 5.

12 . Daidosha , Nihon eiga nenkan Showa 16 nendo ban ( Tokyo : Daidosha , 1941 ), ru1-ru2 .

13 . “ Kaisha meguri: Paramaunto Tokyo shisha ,” Kokusai eiga shinbun 27 (May 1, 1929 ): 5 ; Ise Toshio , “ Senden man no tanoshimi: eiga kogyo no en no shita ,” Eiga geijutsu , May 1959 , 72 .

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outpost of hybridity 205

14 . Sasho Shozaburo , “ Shisha setsuritsu irai rokkanen ,” Kokusai eiga shinbun 23 (April 1, 1929 ): 27–28 ; Kokusai eiga tsushinsha , Nihon eiga jigyo soran, Showa 3–4 nendo ban ( Tokyo : Kokusai eiga tsushinsha , 1928 ), 316 .

15 . See, for example, Kinema junpo , November 11, 1927 , 65 ; Kinema junpo , June 21, 1920 , 12 ; Kinema junpo , December 1, 1922 , 2 .

16 . Th
omas Schatz , Boom and Bust: American Cinema in the 1940s ( Berkeley : University of California Press , 1997 ), 155–160 .

17 . Kitamura , Screening Enlightenment , 22–41 .

18 . On “chosen instrument,” see Emily S. Rosenberg , Spreading the American Dream: American Economic and Cultural Expansion, 1890–1945 ( New York : Hill and Wang , 1982 ), 59–62 .

19 . Kitamura , Screening Enlightenment , 62–111 .

20 . Motion Picture Herald , June 23, 1951 , 44 ; Motion Picture Herald , September 29, 1951 , 28 .

21 . Variety , December 30, 1953 , 3 ; Motion Picture Herald , November 17, 1951 , 28 .

22 . Kinema junposha , ed.,

Kinejun soken hakusho: eiga bijinesu detabukku 2009–2010

( Tokyo : Kinema junposha , 2009 ), 180–185 .

23 . Variety , November 21, 1951 , 3 .

24 . Jiji tsushinsha , Eiga nenkan 1953 ( Tokyo : Jiji tsushinsha , 1952 ), 134–135 . For more on Weltner, see Bernard F. Dick , Engulfed: Th
e Death of Paramount Pictures and the Birth of Corporate

Hollywood ( Lexington : University Press of Kentucky , 2001 ), esp. 45–108 .

25 . David N. Eldridge , “ ‘Dear Owen’: Th
e CIA, Luigi Luraschi and Hollywood, 1953 ,” Historical

Journal of Film, Radio and Television 20 . 2 (June 2000 ): 152–153 ; Ruth Vasey , Th e World
according to Hollywood, 1918–1939 ( Madison : University of Wisconsin Press , 1997 ), esp. 127–193 .

26 . Eldridge , “ ‘Dear Owen,’ ” 169–170 .

27 . Jiji tsushinsha , Eiga nenkan

1953

, 134–135 ; “ Paramaunto Intanashonaru shacho: Joji

Uerutona shi to kataru ,” Paramount 53 (December 1, 1957 ): 2 ; Variety , November 6, 1964, 4.

28 . Jiji tsushinsha , Eiga nenkan 1953 , 135 .

29 . Jiji tsushinsha , Eiga nenkan 1956 ( Tokyo : Jiji tsushinsha , 1955 ), 278 .

30 . Metori Nobuo , “ Nana shunen o mukaete ,” Paramount , 81 (February 15, 1960 ): 2 .

31 . See comment by Kawakita Kashiko , for example, in Asahi shinbun , March 28, 1958 , 9 .

32 . According to Ise, U.S. studios were only responsible for distribution publicity during the prewar era. See Ise , “Eiga senden,” Eiga geijutsu , February 1959 , 64 . Also see Nanbu Keinosuke , Eiga sendensen ( Tokyo : Dobunkan , 1956 ), 65–66 .

33 . Nanbu , Eiga sendensen , 130 .

34 . Central Motion Picture Exchange, “ M.P.E.A.—Japan ,” June 1, 1947 , 45 . Th is scrapbook is in
the possession of Hidano Atsushi, a former CMPE employee, in Tokyo.

35 . Yomiuri shinbun (evening ed.), December 9, 1954 , 4 ; Yomiuri shinbun (evening ed.), April 17, 1953 , 4 ; Yomiuri shinbun (evening ed.), October 9, 1953 , 4 .

36 . Nanbu , Eiga sendensen , 112–113 .

37 . Interview with Komaki Toshiharu , July 3, 2009 , Kamakura , Japan .

38 . Interview with Komaki , July 3, 2009 , Kamakura , Japan .

39 . Jiji tsushinsha , Eiga nenkan, 1958 ( Tokyo : Jiji tsushinsha , 1957 ), 58 .

40 . Kinema junpo , November 1, 1951, 50–51. For more on roadshow theaters, see Kitamura,

“ ‘Home of American Movies’: Th
e Marunouchi Subaruza and the Making of Hollywood’s

Audiences in Tokyo, 1946–9,” Melvyn Stokes and Richard Maltby , eds., Hollywood Abroad: Audiences and Cultural Exchange ( London : British Film Institute , 2004 ), 99–120 .

Also see a special roundtable on this exhibition format entitled “ Rodosho no kenkyu ” in Kinema junpo 126 (August 15, 1955 ): 39–47 .

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206 hiroshi kitamura

41 . See sample copy of Paramount’s contract (as an insert) in Shibata Yoshio , Eiga no keizai ( Tokyo : Rengo tsushinsha , 1962 ) .

42 . Th
ere were a number of organized fan bodies that patronized Hollywood cinema. One of them was the Yushu eiga kanshokai, or the Meeting to Appreciate Superior Films, a fan organization shaped by culture elites ( bunkajin ). Another organization was the Tomo no kai of Eiga no tomo , a monthly fan magazine edited by Yodogawa Nagaharu. In addition, there were specialized fan organizations such as the Western Fan Club ( Seibugeki fan kurabu ), the Jane Wyman Club, the William Holden Club, the Tony (Anthony) Perkins Club, the Jaguar Club (for Alan Ladd fans), and so on. See, for example, Kitamura , Screening Enlightenment , 155–176; Eiga no tomo , December 1954 , 168 ; Eiga no tomo , September 1957 , 165 ; Eiga no tomo , March 1959 , 211 .

43 . Tanaka Eiichi , “ 32 nendo no tomo no kai no katsudo: sono hokoku to hansei ,” Paramount , 54 (January 15, 1958 ): 1 ; “ Kakuchi reikai, shibu hokoku, 12 gatsu ,” Paramount 92 (February 25, 1961 ): 15 .

44 . Paramount , “ Paramaunto tomo no kai e gosanka kudasai! ” fl yer, n.d.

45 . Yamazaki Ryo , “ Paramaunto tomo no kai nanashunen o mukaete ,” Paramount 86 (July 20, 1960 ): 3 .

46 . A fl yer for the organization even went so far as to note that the fan organization’s “activities are all run by its members.” See Paramount, “Paramaunto tomo no kai e gosanka kudasai!”

fl yer, n.d. According to Paramount World News , the studio’s offi cial newsletter published in
the United States, “the majority of the members are students around the age of twenty.” See

“ ‘Tomo no kai’ Paramaunto warudo ni shokai saru ,” Paramount 61 (August 30, 1958 ): 3 .

47 . Samantha Barbas , Movie Crazy: Fans, Stars, and the Cult of Celebrity ( New York : Palgrave , 2001 ), 5 .

48 . Kinema junpo , September 1, 1951 , 22–23 .

49 . See, for example, Aaron Gerow , “ Tatakau kankyaku: DaiToa kyoeiken no Nihon eiga to juyo no mondai ,” Gendai shiso 30 . 9 (July 2002 ): 141 .

50 . Kitamura , Screening Enlightenment , 134–154 .

51 . Nanbu , Eiga sendensen , 41 .

52 . Paramount , Th
e Bellboy
press sheet, n.d. ; Yomiuri shinbun (evening ed.), February 5, 1955 , 4 .

53 . Yomiuri shinbun (evening ed.), January 20, 1961 , 2 ; Yomiuri shinbun (evening ed.), February 8, 1955 , 4 ; Yushu eiga , March 1, 1959 , 1 .

54 . Yomiuri shinbun (evening ed.), November 18, 1955 , 5 ; Yushu eiga , September 1, 1959 , 1 .

55 . Yomiuri shinbun (evening ed.), February 11, 1952 , 1 .

56 . Maltby , “ Th
e Production Code and the Hays Offi
ce ,” in Balio , Grand Design: Hollywood as
a Modern Business Enterprise, 1930–1939 ( Berkeley : University of California Press , 1993 ), 42 ; Maltby , Harmless Entertainment: Hollywood and the Ideology of Consensus ( Metuchen, NJ : Scarecrow Press , 1983 ) . On the U.S. fi lm industry’s “cultural” marketing in Japan, see Kitamura , Screening Enlightenment , 87–111 .

57 . Paramount , Appointment with Danger press sheet, n.d.

58 . Paramount , All in a Night’s Work press sheet, n.d.

59 . “ Shinsaku, ‘Subete wa yoru ni hajimaru’ shokai tokushu ,” Paramount 94 (April 25, 1961 ): 6 .

60 . Paramount , All in a Night’s Work press sheet, n.d.

61 . Paramount , A Place in the Sun press sheet, n.d.

62 . Paramount , Detective Story press sheet, n.d.

63 . Geoff King , Spectacular Narratives: Hollywood in the Age of the Blockbuster ( London : I.B.

Tauris , 2000 ), 1 .

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outpost of hybridity 207

64 . On VistaVision, see John Belton , Widescreen Cinema ( Cambridge, MA : Harvard University Press , 1992 ), 125–127 ; Lev, Th
e Fift ies , 120–125.

65 . Yomiuri shinbun , January 23, 1955 , 3 .

66 . Yomiuri shinbun (evening ed.), December 9, 1954 , 4 .

67 . Paramount , Th
e Mountain
press sheet, n.d.

68 . Paramount , Th
e Mountain
press sheet, n.d.

69 . Yomiuri shinbun (evening ed.), March 12, 1958 , 5 .

70 . “ Joji Uerutona shi to kataru ,” Paramount 53 (December 1, 1957 ): 2 .

71 . Yomiuri shinbun (evening ed.), March 12, 1958 , 5 .

72 . Roland Marchand , Advertising the American Dream: Making Way for Modernity, 1920–

1940 ( Berkeley : University of California Press , 1985 ), 1, xxi . See especially 1–24, 164–205.

73 . Coined around the late 1910s, this label is said to have originally signifi ed the “bright and beautiful onscreen style” of glitzy Paramount fi lms. Miyao Daisuke , “ Nihon eiga to Hariuddo: Shochiku no shomei to Henry Kotani no unmei ,” Nihon eiga wa ikite iru ( Tokyo : Iwanami shoten , 2010 ), 205–206 .

74 . Tstsumi Shunji , “ Nyu Yoku to modan jazu to Paramaunto eiga ,” Paramount 96 (November 10, 1961 ): 8 .

75 . “ Okiniiri hodankai ,” Paramount 62 (September 30, 1958 ): 4 .

76 . Paramount , Teacher’s Pet press sheet, n.d.; “Okiniiri hodankai,” Paramount 62 (September 30, 1958 ): 4 .

77 . Paramount , Th
e Stars and Singing press sheet, n.d. Th
e italics are mine .

78 . Kitamura , Screening Enlightenment , 96–100 .

79 . An article in Paramount titled “New York, Modern Jazz, and Paramount” identifi ed jazz as a creation of Elmer Bernstein, Henry Mancini, and Anita O’Day. Only one African American, Art Farmer, is mentioned as a jazz performer or composer. Tatsumi , “ Nyu Yoku, modan jazu to Paramaunto eiga ,” 8–9 .

80 . Robert R. Shandley ,

Runaway Romances: Hollywood’s Postwar Tour of Europe

( Philadelphia : Temple University Press , 2009 ) .

81 . “Odori senpu, ni oku sanzenmanen,” Kinema junpo , June 15, 1954, in Kinema Junposha , ed., Besuto obu Kinema junpo, jo: 1950–1966 ( Tokyo : Kinema junposha , 1994 ), 323–324 .

Paramount routinely rewarded Hepburn with such accolades as “high taste” ( hai sensu) and

“modern” ( modan ). See, for example, “ Tifanii de choshoku o: shinsaku shokai,” Paramount 96 (November 10, 1961 ): 4 .

82 . Fukuda Chiaki , “ Audrey Hepburn: sakuhin to sono miryoku ,” Paramount 96 (November 10, 1961 ): 7 .

83 . Yomiuri shinbun (evening ed.), May 29, 1954 , 4 .

84 . Shirai Yoshio , “ Paramaunto cho no kagi ,” Paramount 80 (January 20, 1960 ): 6 .

85 . Pamela Robertson Wojcik , Th
e Apartment Plot: Urban Living in American Film and Popular

Culture, 1945 to 1975 ( Durham, NC : Duke University Press , 2010 ), 5 . Also see 139–179.

86 . Paramount , Rear Window press sheet, n.d.

87 . Ethan De Siefe , “ Frank Tashlin ,”

Senses of Cinema

, 29 , http://www.sensesofcinema.

com/2003/great-directors/tashlin (accessed March 6, 2011); Paramount, Hollywood or Bust press sheet, n.d.

88 . Paramount , Hollywood or Bust press sheet, n.d.

89 . Paramount , Th
e Bellboy
press sheet, n.d.

90 . Paramount , Hollywood or Bust press sheet, n.d.

91 . Hirosawa Ei , Kurokami to kesho no Showashi ( Tokyo : Iwanami shoten , 1993 ), 255–259 .

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208 hiroshi kitamura

92 . Variety , July 27, 1955 , 15 .

93 . Kerry Segrave , American Films Abroad: Hollywood’s Domination of the World’s Movie Screens ( Jeff erson, NC : McFarland , 1997 ), 215 .

94 . Segrave , American Films Abroad , 215 .

95 . “ Amerika eiga makari toru ,” Sunday mainichi , March 17, 1957 , 20–23 .

96 . Kinema junpo , December 1, 1961 , 77 . Th
e immediate inspiration of Shaka was Ben-Hur.

97 . Mark Schilling and Mamiko Kawamoto , “ An Interview with Joe Shishido ,” in Schilling , ed. No Borders, No Limits: Nikkatsu Action Cinema ( Godalming, UK : FAB Press , 2007 ), 84–85 . For more on Nikkatsu’s westerns, see Kitamura , “Shoot-Out in Hokkaido: Th e

‘Wanderer’ ( Wataridori ) Series and the Politics of Transnationality,” in Philippa Gates and Lisa Funnell , eds., Transnational Asian Identities in Pan-Pacifi c Cinemas: Th e Reel Asian

Exchange ( New York : Routledge , 2011 ), 31–45 .

98 . Variety , July 4, 1962 , 103 ; Kinema junpo , July 15, 1962 , 77 .

99 . Dick , Engulfed , 93 ; Lev, Th
e Fift ies , 204.

100 . David A. Cook , Lost Illusions: American Cinema in the Shadow of Watergate and Vietnam, 1970–1979 ( Berkeley : University of California Press , 2000 ), 306 .

101 . Tanaka Junichiro , Nihon eiga hattatsushi V: eizo jidai no torai ( Tokyo : Chuo koronsha , 1976 ), 107 ; Asahi shinbun (evening ed.), December 27, 1965 , 4 .

102 . Asahi shinbun (evening ed.), June 30, 1970 , 6 .

103 . Asahi shinbun (evening ed.), September 4, 1972 , 9 . Also see Yomiuri shinbun (evening ed.), January 29, 1972 , 9 .

104 . Sato Tadao , Nihon eigashi 3: 1960–1995 ( Tokyo : Iwanami shoten , 1995 ), 219–229 .

105 . David A. Cook , Lost Illusions , 336 .

106 . Gomery , Th
e Hollywood Studio System , 226–237 .

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chapter 10
e r asi n g c h i na i n ja pa n ’ s

“ h o n g ko n g f i l m s ”

kwai-cheung lo

Hong Kong Night Club/Hon Kon dai yasokai: Tatchi & Magi (dir. Watanabe Takayoshi, 1997), a Hong Kong–Japanese coproduction, is set in Hong Kong just months before the 1997 handover. A gay journalist (played by Kishitani Goro) and a greenhorn photographer (Katori Shingo) go to Hong Kong to expose drug traffi
cking activities there.

Fleeing the triad organization, they disguise themselves as a magician couple (Katori’s character is disguised as a woman; Katori has also appeared in drag in Japanese variety shows) and work in the Lost Castle nightclub. Th
e criminal organization may allego-
rize the dark forces that are about to take over the British colony; the local Chinese the pair encounter, such as the nightclub singer Cora (Anita Yuen), all seek foreign pass-ports—Canadian or Japanese or others—in order to leave the doomed city. Since the nightclub will become a karaoke bar (paralleling the change in the city’s sovereignty), Cora foresees that her singing career is at an end and she will have to become a karaoke hostess or prostitute. Although it is a slapstick comedy, the fi lm paints a gloomy picture of Hong Kong’s future. China goes unmentioned, as if it never existed. But the China factor—in the Japanese version—is echoed in the song “Yelaixiang” (“Tuberoses”

or, literally, “Fragrance of the Night”), sung by Cora. Th
e song was originally sung by

Manchurian-born Japanese actress Yamaguchi Yoshiko, who assumed the Chinese name Li Xianglan and passed as a Chinese national—thereby personifying the Asianist ideology promoted by Japanese propaganda fi lms of the 1940s.

Yamaguchi remained very active in fi lm aft er World War II. She even established an acting career in Hong Kong, Hollywood, and on Broadway. Aft er retiring from fi lm in 1958, she appeared as a hostess and anchorwoman on Japanese talk shows. Elected in 1974 to the House of Councilors (Sangiin, the upper house of the Japanese Diet), she served three terms, or eighteen years. 1 Yamaguchi remains a major icon in postwar Japan, where several televised movies and musicals have been made about her (pre-1945) life. Th
e most recent of these productions are Tokyo TV’s 2007 Ri Koran 10_Miy

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210 kwai-cheung lo

(Ri Koran being the Japanese reading of Li Xianglan), starring Ueto Aya; and the Shiki Th
eater Company’s musical, also titled Ri Koran, which premiered in 1991 and enjoyed a second run in March 2008. Th
e allusion to Ri Koran in Hong Kong Night

Club may have been intended to evoke Japanese viewers’ nostalgia for a historically misunderstood Japan that worked hard during the war for the good of its Asian neighbors—especially since its fi nal intertitles—“Hon Kon wa kawaru, shikashi, eien de aru 香 港 は 变 わ る し か し . . . 永 遠 で あ る ” (Hong Kong may change, but it is eternal)—
connote longing for colonial Hong Kong. Even the storyline, in which Cora falls in love fi rst with the gay Japanese and then with the photographer in drag, has much in common with those of Ri Koran’s wartime melodramas. Ri oft en played a young Chinese woman falling in love with a Japanese man who has helped her and civilized her—a formula ubiquitous in Japan’s wartime “goodwill fi lms” ( shinzen eiga ). 2 Th e fi lm’s ending
calls to mind Japan’s failed mission of liberating other Asian peoples (represented by Hong Kongers apprehensive about the 1997 handover) and echoes both postwar Japan’s fascination with its bygone empire and fear of a looming China.

Th
e formation of modern Japanese national identity, as Koyasu Nobukuni argues, is based on its erasure of China from its frame of reference, although it is all but impossible to deny China’s infl uences on Japanese culture. 3 Historically, Japan’s interest in China has been much stronger than China’s in Japan, and many Japanese elites felt driven to understand China. 4 Removed from complex historical reality, China was, in the minds of the premodern Japanese, a paragon of civilization and excellence for the island nation to emulate. It has been referred to as Chuka, the central fl orescence, or Chugoku, the middle kingdom. But since the eighteenth century, as the Qing dynasty (1644–1911) fell into decline, Japan’s reverence for China has faded. Tokugawa era thinkers even believed Japan merited the name Chucho, or central kingdom, far more than did China, since Japan had already surpassed China in many areas. Th us, China
was then called Shina and disappeared as an object of serious consideration in mainstream Japanese discourse. Th
e failure of Qing era China to deal with the West and
its inability to master Western skills were simply an example of what Japan should avoid. 5 In the early twentieth century, this attitude further intensifi ed. Th e Japanese,
proud of their modernity, saw China as a backward nation that was no longer able to defend itself against Western aggression. But China was still a presence, and its representation was a major problem in Japanese cinema during and aft er the Second Sino-Japanese War, 6 since it had more to do with Japanese consciousness than what the Japanese actually knew about China. Although China has been a signifi cant entity for Japan and its cinema, Hong Kong, as a former British colony now part of China, plays an interesting role in the way Japanese fi lm imagines itself. If China usually symbolizes an archaic, unmodernized, and mysterious Asia in the modern Japanese consciousness, it is Hong Kong that symbolizes an alternative East Asian modernity in Japanese fi lm. Hong Kong usually serves as a safety valve for Japan, especially during periods of Sino-Japanese tension. Th
is essay examines Japan–Hong Kong fi lm pro-
ductions in light of historical developments and analyzes the ideologies beneath some of these motion pictures.

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erasing china in japan’s “hong kong films” 211

From the late twentieth century onward, transnational fi lm coproductions within Asia, and East Asia in particular, have primarily been founded on the economic synchronicity brought about by the success of capitalist modernity in the region. 7 Th e
homogenizing forces of global capitalism and, arguably, cultural proximity and racial similarity may have contributed to the emergence of a pan-Asian cinema. Cooperation among the fi lm industries in East and Southeast Asian countries sometimes operates under the pretext of resisting the global dominance of Hollywood, though these trans-Asian coproductions are rendered possible by the U.S. Cold War strategies. Th ere
has been a shared motivation to secure a stronger foothold in local and regional markets and to rejuvenate local or national industries and cultural identities in these collaborative fi lms. China’s rapid economic development also provides a strong incentive for fi lm and other cultural industries in the region to fabricate Asian-identifi ed products vis-à-vis Hollywood’s predominantly white representations in order to appeal to the potentially huge Chinese market.

Indeed, Asian cinematic coproduction can be traced back to the Japanese imperialist era, when the Japanese military used fi lm as a propaganda tool to promote and expand its empire in the region. Competing with Hollywood fi lms across the Asian continent, 8
these movies—produced in homeland or in (semi)colonial spheres, such as Taiwan, Korea, Manchuria, Shanghai, and Southeast Asia—constructed “an attractive modernist vision of empire” 9 for their target Asian audiences. Th
e practice of cross-racial
impersonation was used in Japanese imperialist fi lms; Japanese actors were cast to play diff erent Asian nationalities. Th
e most outstanding example of this, of course, is

Ri Koran, whose charming portrayals of Chinese characters appealed even to Chinese audiences, 10 even though other colonized Asians portrayed onscreen by Japanese actors were much less successful in local markets.

Although the essentialist argument that Confucianism and Buddhism have traditionally constituted a common East Asian culture has been severely challenged and undermined, 11 it is probable that historical factors such as the imperial tributary system before the arrival of Western powers 12 as well as militarized Japan’s aggressive expansion and colonial rule have established some intertwining and subtle interactions among the nations in the region. Japan established motion picture corporations with Chinese fi lmmakers in China during World War II to coproduce “Greater East Asian fi lm” ( Daitoa-eiga ), but virtually no fi lms were produced in Hong Kong under Japanese occupation between 1941 and 1945; fi lmmakers in Hong Kong, unlike those in other parts of China, refused to collaborate with the Japanese government on any coproduction. 13 Th
e Japanese hegemonic notion of pan-Asianism may have faded away aft er the war; however, the concept of Asia has been oft en revived and reiterated in various forms.

Cinematic collaboration between Japan and Hong Kong began in the mid-twentieth century, when anti-Japanese sentiments had been overshadowed by the political confl ict between Nationalists and Communists in Chinese communities. As early as the 1950s—when Communist China was no longer a viable market for Hong Kong productions—Shaw Brothers, Cathay, and other Hong Kong–based fi lm companies initiated cooperative schemes with Japan in order to acquire its advanced skills and technologies 10_Miy

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212 kwai-cheung lo
to improve production quality and expand their markets. In 1955, Shaw Brothers collaborated with Japan’s Daiei Company to produce the costume drama Yokihi/Princess Yang Kwei-fei (dir. Mizoguchi Kenji). Cantonese cinema also generated features with Chinese–Japanese cross-racial portrayals around 1955. Yamaguchi Yoshiko starred as Pan Jin Lian in Shaw Brothers’ Chin Ping Mei (dir. Wang Yin) in 1955. From that time forward, she became a popular actress in Hong Kong’s Mandarin features. In the 1960s, MP & GI (Motion Picture & General Investment) Studio in Hong Kong initiated a series of coproductions with Japan’s Toho Studios to make interracial romantic dramas starring Lucilla You Min and Takarada Akira. 14

From the mid-1960s to the 1970s, numerous Japanese directors (including Inoue Umetsugu) and production crews were employed by Shaw Brothers and produced dozens of Mandarin features. 15 Since then, there has been a great deal of interaction between Hong Kong and Japanese fi lm companies. But it has always been Hong Kong that has taken the initiative to import Japanese fi lms to the local market 16 ; to learn Japan’s technology in order to increase production effi
ciency, cut costs, and enhance fi lm qualities;
to endeavor to expand into the Japanese market; and to cast Japanese actors to make the fi lms more attractive to various markets. Early on, Japan did not reciprocate. Shochiku’s top management even chastised Inoue Umetsugu for directing for Shaw Brothers and elevating the standard of Hong Kong fi lms when the Japanese fi lm industry was in decline. 17 It took many years for Japan to develop a mutual commercial relationship with the Hong Kong fi lm industry. Chua Lam, a Hong Kong producer who has played a pivotal role in establishing Japan–Hong Kong transnational productions for Shaw Brothers and Golden Harvest, points out that when Japan and Hong Kong began to collaborate, both parties “became driven by considerations for their own markets, [strove]

to shoot material that matched respective tastes, and [stayed] away from ambivalent wishy-washy productions.” 18

Although its cinema fi rms worked with the Hong Kong fi lm industry for the reasons of reaching multiple markets and asserting its cultural-economic infl uences in the region, postwar Japan was not particularly interested in Hong Kong cinema. Before Bruce Lee’s kung fu fi lms hit the country in the 1970s, only three Hong Kong fi lms had been released in Japan: Qinggong mishi / Sorrows of the Forbidden City (dir. Zhu Shilin, 1948), Haitanghong / Blood Will Tell (dir. Evan Yang [aka Yi Wen], 1955), and Jiangshan meiren / Th
e Kingdom and the Beauty (dir. Li Hanxiang, 1958). 19 Although Lee’s action movies were a spectacular success (that later had been sporadically achieved by Jackie Chan’s kung fu fi lms and Michael Hui’s comedies) in the Japanese market, it was only in the late 1980s that Hong Kong fi lms began having a real impact on the perceptions of Japanese audiences. Given the Japanese postwar cultural and economic dominance in Hong Kong and that the infl uence of Japan on Hong Kong is much greater than the other way round, 20 the so-called impact of Hong Kong fi lms has much to do with the changed Japanese consciousness and imagination of Hong Kong. Japan’s attraction to Hong Kong fi lm and popular culture actually is closely connected with the nation’s rekindled Asianist ideology.

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erasing china in japan’s “hong kong films” 213

By no means was Asianism confi ned to Japan; it had spread across Asia as a response to the threat of Western imperialism. China, India, Korea, and Southeast Asian countries each have diff erent, and sometimes confl icting, versions of it. 21 But some Japanese Asianists envisioned a united front with China against the West in the years before the Second Sino-Japanese War. Japanese Asianism began as a romantic vision of Asian brotherhood and solidarity but then transformed into a tool in the service of its nationalist aggression, 22 nurturing the emergence of imperialism in the nation. 23 Aft er its 1905
victory in the Russo-Japanese War (Nichi-Ro Senso), the Japanese state and its elites discussed how to steer the nation in new directions in order to emulate the Western powers and to establish Japan’s leadership role in Asia. Faced with Western racism, Japan relentlessly produced its own racist hierarchy, according to which it arrogantly regarded the rest of Asia as backward and something from which Japan, as Fukuzawa Yukichi urged, should remove itself (datsu-A). Japanese political elites believed that their country was the only modernized and civilized one—and the only one that could master Western civilization in the region. Th
us it was entitled to rule and colonize other Asian nations
and save them from the encroachment of Western powers. In a way, Japan sees itself as geographically within but culturally above Asia.

In postwar Japan, it was not politicians, but intellectuals such as Takeuchi Yoshimi, who reignited the debate on Asianism. 24 According to Takeuchi’s reading of Chinese writer Lu Xun, Chinese modernity represents a creative self-expression of the Chinese people that overcomes the framework of European modernity violently imposed upon Asia. In comparison to China, Japan, in Takeuchi’s view, is only a zealous slave of the West and lacks its own subjectivity. “In its turn toward modernity,” Takeuchi writes, “Japan bore a decisive inferiority complex vis-à-vis Europe. (Th
is inferiority complex was
the result of Japanese culture’s superiority.) . . . Japan sought to emerge from slavery by becoming the master—and this has given rise to every fantasy of liberation. . . . Ignorant of his own status as slave, the subject of liberation movements remains trapped within the fantasy that he is not a slave, and from this position he attempts to emancipate the

[other Asian] people.” 25 Takeuchi thus negates Japan and idealizes China; this view is shared by only a limited intellectual circle. However, during the Cold War China was on the side of the so-called enemy, and it was diffi
cult for Japan to reestablish relations with
the nation at that time. Under U.S. hegemony and having renounced its armed forces, postwar Japan could have only economic involvement in Asia. Although Asianism aft er World War II in Asia was characterized by the trends of national self-determination, decolonization, and political independence from Western domination, Japan’s economic drive to move into the vacuum left by the West in the region was seen as similar to and consistent with its prewar impetus. Its claims of egalitarianism, cosmopolitanism, and support for Asian economic development were suspected to be justifi cations for postwar Japan’s (neocolonial) economic expansions in the region, especially in the face of rising capitalist competition. However, Japan’s bubble economy began to collapse in the 1990s. Th
e economic downturn drove Japanese society to look at its developing Asian neighbors in a nostalgic manner, “as if Asia’s present were Japan’s past.” 26

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214 kwai-cheung lo

Meanwhile, Japan has imported increasing numbers of Asian fi lms, in tandem with the changing political and social climate of its society. Although there are growing numbers of coproductions among Japan and other Asian countries, and fi lms from Asia have consistently comprised more than 10 percent of the total number of foreign fi lms released in Japan since the mid-1990s (among these, Hong Kong fi lms have been the most frequently released in Japan between 1990 and 2004, followed by fi lms from South Korea, China, Taiwan, and India), it is an exaggeration to state, as some critics have, that the Japanese fi lm industry has been “Asianized.” 27 Since the Allied occupation period, when American forces censored and regulated the Japanese fi lm industry, Hollywood fi lms promulgat-ing American ideology have held a dominant market share in Japan, despite the fact that many Asian countries have now developed competitive cultural industries. Since the late twentieth century, American and European fi lms have made up a decreasing percentage of the total number of foreign fi lms released in Japan, but the United States still releases over 100 fi lms in Japan annually. 28 Th
e continued strong presence of Western fi lms in

Japan indicates that the Japanese may not position themselves culturally with the rhetoric of Asianism or Asianization to the degree that critics have suggested.

Treated diff erently from other backward but “uncorrupted” Asian neighbors by affl uent Japanese tourists nostalgic for a preurbanized and unspoiled natural world, Hong Kong under British rule was seen as the modern equal of Japan—especially aft er its bubble economy burst and the nation faced serious economic decline and social contradictions. What the fast-developing Hong Kong symbolizes for the Japanese is the “energy”

and “dreams” that Japan has already lost. 29 It also represents an alternative modernity and a certain openness that Japan has never achieved. In the minds of some Japanese, Hong Kong represents a model for Japan that is neither entirely Asian nor thoroughly Western, but a merging of both cultures. Yet the Japanese fantasy of Hong Kong is intertwined with an orientalist imagination. Although Hong Kong was much admired and appreciated, “premodern” China was going to take back Hong Kong in 1997 and to sinicize it, thus destroying its cosmopolitan charm. In his study of Japanese fans of Hong Kong popular culture, Koichi Iwabuchi writes, “Th
e recognition of Hong Kong’s
synchronous temporality with Japan actually displaces the notion of Japanese cultural superiority and generates self-critical insights into Japanese modernity itself. . . . Th e
consumption of [Hong Kong] popular culture has become a site where the continuities, rearticulations, and ruptures of historically constituted ‘Asia’ in Japan are complexly manifested.” 30

Hong Kong, and its heterogeneous type of Chinese culture, is popular in Japanese cinema, where it is oft en presented in an exotic, orientalist mode. A number of Hong Kong movie stars have been recruited to play major or minor characters in Japanese fi lms (usually presented as coproductions), including Anita Yuen in the above-mentioned Hong Kong Night Club ; Joey Wang in the science fi ction fi lm Pekin genjin / Peking Man (dir. Sato Junya, 1997); Michelle Reis in the gangster fi lm Hyoryu-gai / Th e City of Lost

Souls (dir. Miike Takashi, 2000); Edison Chen in Dead or Alive 2: Tobosha (dir. Miike Takashi, 2000); Kelly Chan in the melodrama Reisei to jonetsu no aida / Between Calm and Passion (dir. Nakae Isamu, 2001); Pauline Suen in Koroshiya ichi / Ichi the Killer (dir.

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Miike Takashi, 2001) 31 ; Josie Ho Chiu-Yee, Terence Wan Chi-Wai, and others in Dead or Alive: Final (dir. Miike Takashi, 2002); Sam Lee Chan-Sam in the manga-based sports fl ick Ping Pong (dir. Sori [aka Masuri] Fumihiko, 2002); and Kelly Chan and Faye Wong in various Japanese television dramas. Th
e Chineseness of these Hong Kong stars is rep-
resented ambivalently—as something in between the elusive, menacing other and the friendly neighbor or partner who is the refl ection of the Japanese self. Chinese–Japanese relations are always represented in terms of a Japanese masculine self in an ambiguous connection with a Hong Kong Chinese feminine other. More Chinese females than males are cast in Japanese fi lms. Sometimes, a woman’s Chineseness has to be contained and controlled by turning the woman into a Japanese national. For example, Kelly Chan’s character in Between Calm and Passion has the Japanese name Aoi because she is half-Japanese (indicating her “traditional” fi delity to her man), whereas her exotic Hong Kongness, her experiences in Europe, and even her past romance with a half-Caucasian businessman (Michael Wong) make her an attractive and always unforgettable love interest for the protagonist Agata Junsei (Takenouchi Yutaka). Postwar Japanese cinema rarely challenges Japanese imperialism or refl ects on the meaning of the Japanese invasion; other Asians, including Hong Kong Chinese, are orientalized or portrayed as romantic partners in many miscegenetic dramas that draw on racial and sexual stereotypes from the Japanese imperial past.

When Japan’s economy was at its peak, its fi lm industry simply fi nanced Hong Kong productions without interfering with their creative content. Examples of fi lms made under this model include Kujaku o / Peacock King (dir. Nam Lai-Choi; starring Yuen Biao and Mikami Hiroshi; Toho and Golden Harvest, 1989) and its sequel Kujaku o: Ashura densetsu / Saga of the Phoenix (dir. Nam Lai-Choi and Lau Sze-Yu; starring Abe Hiroshi, Katsu Shintaro, and Yuen Biao; Toho and Golden Harvest, 1990) both adapted from the manga by Ogino Makoto; Th
e Christ of Nanjing (dir. Tony Au Ting-Ping; starring

Tony Leung Ka-Fai and Tomita Yasuko [who won the Best Actress award at the Tokyo International Film Festival]; Amuse Group and Golden Harvest, 1995), based on the novel Nankin no Kirisuto by Akutagawa Ryunosuke; and Wo ai chu fang/Kitchen (dir.

Yim Ho; starring Jordan Chan and Tomita Yasuko; Amuse, Inc. and Golden Harvest, 1997) based on the novel Kitchin by Yoshimoto Banana. One of the most recent examples is Sasori (dir. Joe Ma Wai-Ho, starring Mizuno Miki, Dylan Kuo, Sam Lee, and Simon Yam; Art Port and Same Way, 2008), based on the action manga by Shinohara Toru. However, these movies are usually categorized as Hong Kong rather than Japanese fi lms. Most of these Japanese “Hong Kong fi lms” did not do particularly well both in their critical receptions and in the Hong Kong market, which suggests that these transnational works may accommodate one regional market but not suit the tastes of another. 32 On the other hand, Hong Kong also produces its own “Japan fi lms.” Th ere
are more than a dozen Hong Kong fi lm adaptations of Japanese manga—some of which have never acknowledged their sources because of copyright issues. Since the mid-1990s Hong Kong studios aiming at the Asian markets have consistently cast Japanese actors or actresses in their productions. 33 Indeed, Japan’s fantasy about Hong Kong manifests more in diff erent fi lm genres made by Japanese fi lmmakers themselves.

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Th
e futuristic cosmopolitan city in Oshii Mamoru’s animation Kokaku kidotai / Ghost in the Shell (1995) and its sequel, Inosensu / Innocence (2004), looks much more like contemporary Hong Kong than Tokyo, where old and modern architecture chaoti-cally but also harmoniously stand side by side. 34 Along the same lines, Miike’s “lo-fi ”

sci-fi fi lm Dead or Alive: Final also uses present-day Hong Kong as the futuristic location of twenty-fourth-century Yokohama, where Cantonese-speaking people rule the world and the Japanese become replicants. However, the extravagant richness and photo-realistic style of the street scenes in Ghost in the Shell, accompanied only by music with action in slow motion, off ers a strong sense of exoticism and strangeness. Th e bird-like aircraft that fl ies across the sky and right above the roofs of old buildings—although breathtaking to viewers—is actually a familiar sight; Hong Kong’s old airport is located in the middle of Kowloon City. Like the Hollywood sci-fi fi lm Blade Runner (dir. Ridley Scott, 1982), in which the futuristic Los Angeles is congested with obscure signs and Asian, black, and brown races speaking inscrutable languages, Newport City in Ghost in the Shell is overwhelmed with shop signs and advertisements in the traditional and simplifi ed Chinese characters extending horizontally and vertically over the capillary-like streets and canals. As Takeuchi Atsushi, the fi lm’s mechanical designer, explains, “In terms of street scenes and general atmosphere, it is obvious that Hong Kong is the model. Such a choice has, of course, something to do with the theme: on the streets there fl ows an excess or a fl ood of information, along with everything this excess brings out.” 35

Th
e excess of Hong Kong that fascinates the fi lmmakers is probably its crowd, conges-tion, chaos, and concurrence of old and new that somehow create a mysteriously new order. But even if the cityscape symbolizes the fl ood of information and the fl uidity of the Internet and its boundaries, the space of Hong Kong is fi xed as a fantastic other for the Japanese cyberimagination. With strong references to its local features, the projected and expanded imaginary about colonial Hong Kong does not overwhelm or dissolve the city that stands as an entity existing in a specifi c historical space and time.

In Innocence, Bato the cyborg detective travels to an industrialized city in the Northern Frontier in order to investigate a murder committed by a robot. While his aircraft descends upon the mythic city and he prepares for landing, Bato describes the history of the city to his new partner in a way that is reminiscent of Hong Kong’s past and its post-1997 conditions: “Th
is area was once intended as the Far East’s most impor-
tant information center, a Special Economic Zone in its heyday. Th
ese towers survive as
a shadow of the city’s former glory. Its dubious sovereignty has made it an ideal haven for multinationals and the criminal elements that feed off their spoils. It is a lawless zone beyond the reach of UN and E-police. Reminds me of the line ‘what the body creates is as much an expression of DNA as the body itself.’ . . . If the essence of life is information carried in DNA, then society and civilization are just colossal memory systems and a metropolis like this one, simply is a sprawling external memory.” But to whom does the memory belong? In fact, the memory is strictly selective, leaving out the historical fact that the city has been conquered by Japan, although it is precisely Hong Kong’s colonial heritage that fascinates the Japanese gaze. Hong Kong is well favored by the postwar Japanese fi lms probably because Hong Kong was a willing collaborator of (British if not 10_Miy

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Japanese) colonialism and a place that obviously benefi ted from and prospered because of its colonial experiences.

Troubled pasts buried in celluloid or in cyberfantasy can come back in diff erent forms. What Bato and his partner encounter in the “lawless” city under snowfl akes are the dreamlike images of dragon totems, oriental temples, junks, parades, huge animated animal and god statues, Chinese opera performances, and many faceless children wearing opera masks—all elements of traditional Chinese folk culture remixed in a science fi ction background through the mediation of an exotic Hong Kong that once attracted Japanese visitors. Th
e faded glory of the city under Chinese infl uence may make it less an absolute other than a mirror image of contemporary Japan. In Ghost in the Shell the female cyborg Kusanagi Motoko, the leader of Shell Squad, travels through a dirty canal on a boat and sees a replicant of herself in an upstairs restaurant, making her refl ect on her own cyborg existence. Th
e coincident encounter of the protagonist with her dou-
ble may reveal how Japan sees itself in Hong Kong, a place where dynamic diff erences and hybrid cultures mix and merge to generate the zeal and energy that a future tech-nocapitalist society needs. But are zeal and energy real remedies for Japan’s social and economic problems? Is it not precisely an ideological obfuscation or mystifi cation to substitute the traumatic historical causes of inequality, exploitation, or injustice with such loft y but abstract qualities as enthusiasm, energy, or zeal?

As energy or zeal is always projected on the foreign other, Japanese cinema concerns itself with how to make such imagined foreignness available for consumption by Japanese audiences. More and more fi lms about ethnic minorities in contemporary Japan have appeared since the 1990s. Th
ese fi lms seem to challenge and subvert the myth
of an ethnically homogeneous Japan. But representations of ethnic groups in these fi lms are still governed by the hierarchical dichotomy of self and other, rendering the myth of ethnic homogeneity unquestioned. A fetishized but displaced Asian other (in the forms of ethnic and linguistic diversity) has been repackaged into an object of consumption to suit the tourist’s exoticism and to reinforce the reemergence of Japanese nationalist discourses that are understood to be reactions to the perceived threat of a rising China.

Suwaroteiru / Swallowtail Butterfl y (dir. Iwai Shunji, 1996) features a hybrid portrayal of a Chinese immigrant ghetto on the outskirts of “Yen Town,” an allegory of Tokyo in the near future. In the tradition of cross-racial impersonation, the fi lm uses Japanese actors to play all the Chinese characters and features Hong Kong pop singer Andy Hui in a small role as a non-Chinese fi gure. 36 Th
e ghetto depicted in the fi lm is said to be based
on Kowloon Walled City in Hong Kong. One of the most densely populated areas in the world, Kowloon Walled City was a product of Sino-British historical confl icts. Built as a coastal fort aft er Hong Kong Island was ceded to the British aft er the end of the First Opium War (1839–1842), the Walled City was constructed in order to check further British infl uence. However, the other Hong Kong territories were later leased to Great Britain for ninety-nine years. Only in the Walled City was China allowed to continue to station offi
cials. Refugees from China fl ooded to the enclave to seek Chinese protection over the years. In the ensuing decades, as China changed from empire to republic, the British did little with the place, although the Walled City became a curiosity for British 10_Miy

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218 kwai-cheung lo
colonials and tourists to visit. Because of the British nonintervention policy in most matters concerning the place, the Walled City turned into a hotbed of crime, drugs, prostitution, and other illegal activities until it was demolished in the mid-1990s. Its legendary background has inspired several local and Hollywood fi lms, as well as video games and comics. In a Takarazuka (all-female) Revue performance of Th e Tempest (dir.

Saito Yoshimasa, 1999), an adaptation of Shakespeare’s play set in 1942 Hong Kong, Kowloon (not only the Walled City, but as a whole) is presented as a slum ruled by Chinese mafi a that is full of crime, gunfi ghts, and drug dealing. Japanese manga, such as Ikegami Ryoichi’s Kuraingu furiiman / Crying Freeman and Kisaragi Hirotaka’s Buraddo purasu Yakojoshi / Blood+ Kowloon Nights have used the Walled City as a setting; in addition, Japan has a role in the history of the Walled City. During its occupation of Hong Kong between 1941 and 1945, the Japanese military tore down the City’s wall and used its stone to expand the nearby Kai Tak Airport.

To an extent, this Walled City–like ghetto of Yen Town may correlate to Japan’s imperial colony, if we grasp the inner-city shantytown or slum as a kind of colony that reinforces unequal power relations between the dominant metropolitan center and the subordinated “colonized” territories. Although the slum dwellers (including migrant workers, former peasants, marginalized laborers, and retirees), having been uprooted and dispossessed, are excluded from the benefi ts of the state system and may not be regulated by its police force, they are actually products of the colonizing logic of capitalism and have to live by providing menial services to the metropolitan center. What Swallowtail Butterfl y reveals is that colonial relations can indeed be the constitutive elements of the national culture of modern Japan. Colonization in the economic arena continues in the form of appropriating the wealth and resources of other Asian countries by dominating their markets or exploiting their cheap labor by outsourcing production lines. Domestically, Japan may be full of undocumented multiethnic immigrants, but Yen Town allegorizes a larger neocolonial global structure in which Japan as a developed nation actively exploits developing and undeveloped countries. A new mode of colonial relations arises when the domination of other nations and races is realized through economic exploitation. Th
e English-language monologue by the young girl Ageha (lit-
erally, swallowtail butterfl y) at the fi lm’s beginning confi rms Japan’s monetary hegemony: “Once upon a time, when the yen was the most powerful force in the world, the city overfl owed with immigrants like a gold-rush boomtown. Th
ey came in search of
yen, snatching up yen, and the immigrants called the city Yen Town. . . . If they worked hard, earned a pocket full of yen, and then returned home, you could become a rich man. It sounds like a fairy tale, but it was a paradise of yen.” Although Japan’s economic supremacy is already a thing of the past, the tone of the fi lm obviously resonates with national pride and the nostalgia for its former glamour even as it implies that Japan is a fair society in which hardworking immigrants can realize their dreams.

Although during Japan’s imperial age its fi lm industry participated in the nation’s overseas expansion and created an ideology and value system that elaborated, supported, and strengthened the empire, postwar Japanese fi lms feature an apparently unrepentant longing for its past glories and the vanished energies that once contributed 10_Miy

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erasing china in japan’s “hong kong films” 219
to its empire building. Regarded as a colonizer by its Asian neighbors, postwar Japan may ironically consider itself a colonized state created by American occupation and protection on the frontlines of the Cold War. Identifying with the ethnic minorities’

marginalized victim role but also seeing them as the intrusive alien other, Swallowtail Butterfl y remains ambivalent about the existence of foreigners in Japan: anxious about the real damage they may bring (their counterfeit yen may destroy the Japanese economy) but also intrigued by their resourcefulness, vitality, and hybridity—which is particularly demonstrated in these migrants’ linguistic profi ciency.

Th
e migrant characters generally converse with one another in a mix of English, Chinese, and Japanese and easily switch from one language to another in diff erent situations. If speaking English is in vogue among Japanese audiences who have high esteem for American culture, Chinese spoken onscreen may connote a sense of uneasiness and even a threat—especially since all the Chinese characters are actually performed by Japanese actors who cannot really speak Mandarin. Celebrating so-called multiculturalism and linguistic diversity, Iwai’s fi lm actually reduces hybridity simply to a loosely defi ned Western or Anglophone other to be admired and a dangerous Chinese alien to be abhorred. A more radical example of eulogizing linguistic diversity in Japan is Miike Takashi’s Th
e City of Lost Souls, in which no Japanese is uttered for seventeen minutes (the fi lm starts with a Cantonese voiceover by Michelle Reis, who is writing to tell her mother she is in love with the Brazilian Mario), and there is more Chinese and Portuguese dialogue than Japanese throughout the fi lm. In contrast to the linguistic diversity and fl uency of non-Japanese characters (manifested in their smooth transition from Japanese to a foreign language and back), none of the Japanese characters (including cops and gangsters), who openly express their xenophobic feelings toward the foreigners, can speak a foreign language. But in another Miike fi lm, Ichi the Killer, the Anjo gang boss’s mistress Karen (played by Hong Kong actress Pauline Suen)—who speaks a mix of English, Cantonese, and Japanese—can be fully understood by Japanese characters that speak no foreign language.

Th
e fantasy of linguistic fl uidity is perpetuated in Hong Kong Night Club, in which the Japanese character “Tatchi” (Tategami) is assumed to be very fl uent in Cantonese.

However—like the wartime Japanese actors in Asian roles speaking various Asian languages—Kishitani apparently does not know his neighbor’s tongue but memo-rizes the Chinese dialect phonetically. Although Japanese viewers can uncritically accept Japanese actors speaking Cantonese in a Japan–Hong Kong coproduction, Cantonese-speaking audiences in Hong Kong may fi nd this practice irritating or laughable; Kishitani’s Cantonese is almost incomprehensible and his intonation is not correct.

Perhaps Japan’s dreams of linguistic fl uidity, hybridity, or “fl uidentity” via cinematic representation attracts Japanese audiences but cannot be easily shared with its Asian neighbors. As a result, “the extra-narrative song sung by Katori, Yuen, and Kishitani throughout the fi lm’s end credits sung in Mandarin,” which is once again incomprehensible to Chinese ears, has to be covered up by “a (loud) Japanese SMAP-style beat” 37
in order to keep Japan’s dream of Asia intact. Th
e fantasy that a Japanese community
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220 kwai-cheung lo
migrants persists in the manga-based sports fi lm Ping Pong, in which Hong Kong actor Sam Lee Chan-Sam impersonates a Shanghai table tennis player called “China,” and his Cantonese (not Shanghainese or Mandarin) is easily understood by all Japanese characters in this sports genre fi lm.

Th
e language barrier probably means nothing in the myth of the mukokuseki (nationless or borderless) characteristic that is dominant in postwar Japan’s popular culture. 38

Perhaps it is not just a self-imagining fantasy but also a drive motivated by changing circumstances to counteract the stereotypical view of Japan as a nation formed of one people with the same culture. However, how much would the host culture change in order to accommodate the demands of new immigrants? Although the mukokuseki myth is always at work in cultural productions, movie characters cannot be as ethnically ambiguous as anime fi gures in imaginary realms. Instead, transcultural icons, multiple ethnicities, or mixed races onscreen can convey the strong sense of cosmopolitanism that mukokuseki -ness embodies. Transnational Chinese organized crime, which is a common theme in Hong Kong cinema, has attracted the Japanese gaze precisely for its distinct ethnicity and border-crossing nature. Th
e fascination with Chinese gangs in Japan
is found in the hard-boiled fi ction of Hase Seishu (a best-selling Japanese writer whose pen name 馳 星 周 uses the same characters as those in the name of Hong Kong comedian Stephen Chow Sing-Chi 周 星 馳 , but in reverse order), from which some Japanese gangster fi lms have been adapted. Hase (whose real name is Bando Toshihito) explains that his pen name is a tribute to Chow and demonstrates his love of Hong Kong cinema.

Fuyajo / Sleepless Town (dir. Lee Chi-Ngai, 1998), which is based on Hase’s novel of the same title, can be seen as exoticizing the ethnic Chinese gang in the Japanese orientalist gaze. Its Hong Kong director was hired to make this Japanese fi lm, which deals with Chinese gang wars in the Kabukicho area of Shinjuku. Kaneshiro Takeshi was cast as a half-Chinese, half-Japanese gangster. Lee manages to depict an exotic Shinjuku full of ethnic groups and cultures, even though the fi lm does touch upon the sensitive and complicated issues of racial tension and sociopolitical problems. Certain issues related to China, not limited to how the Chinese gangs have created turbulence in Japan, pertain to this movie. Some of the “Chinese criminals” are actually Japanese descendants or half-blooded Japanese left behind ( zanryu koji ) in the former Manchukuo (1932–1945), a puppet state in Manchuria and eastern Inner Mongolia colonized by the Japanese military government—which had encouraged more than 500,000 Japanese to migrate there in order to build a new nation with Manchus, Mongols, Koreans, and Han Chinese. Th e

“abandoned” later “return home” but fi nd themselves rejected by mainstream Japanese society, and they are marginalized as ethnic minorities. Th
e ethnic groups and the

Japanese descendants that have been ethnicized occupy the places of dispossessed and displaced in Sleepless Town, symbolizing a nationless or borderless “Asian” subject that can be consumed and imagined by Japanese audiences. Th
e irony is that, at the symbolic
level, they represent the new Asian dream of being looked up to by the Japanese community; in reality, they have never been absorbed by the dominant society but have been relegated to the criminal underworld, to be cleaned up by their own kind without the attention or intervention of the mainstream consciousness.

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In another fi lm freely adapted from a Hase Seishu novel, Th
e City of Lost Souls goes
beyond Asian ethnicities by bringing in the diasporic Brazilian community (whether they are of Japanese descent [ nikkeijin ] is never specifi ed in the fi lm) to Shinjuku, which is rendered a multinational haven for Chinese drug dealers, Japanese yakuza , Russian human traffi
ckers, Japanese running a Latino café, and Brazilian hookers and rep-robates. Although the story primarily takes place in Shinjuku, the fi lm creates confusion and misidentifi cation of locations: the Brazilian hit man Mario and his Chinese girlfriend Kei have to go to Okinawa in order to take a ship to Taiwan (note that both Okinawa and Taiwan have been—or still are—Japanese colonies); Mario has hijacked a helicopter to rescue Kei from a deportation bus (a bus transporting illegal immigrants to the borders sounds more like U.S. policy than Japanese) traveling in a North American desert, but the onscreen title states that the place is “Sasame, Toda, Saitama,” and there is a huge billboard of a geisha under Mount Fuji; the Chinese gang stays in a large, natural cavern hideaway supposedly right under Shinjuku. Th
e peculiar representations of
space and location may imply the displacement and dislodgement of these ethnic peoples in Japan. However, the fi lm also makes use of many cultural stereotypes to represent ethnic groups, such as samba music, cockfi ghting (which features Matrix -inspired CGI), and ping-pong.

Undoubtedly, Miike’s gangster movies are famous for their depictions of ethnic minorities in Japan. However, this serious theme is always treated with his provocatively outlandish style, manga-like narrative, and ultraviolence (whose eccentricities are sometimes compared with the tongue-in-cheek styles of Hong Kong cult directors such as Tsui Hark and John Woo). Th
ese violent fi lms about ethnic gangsters may rein-
force the dominant media representations of the crime wave among foreigners. It is no surprise that Korean–Japanese critic Mika Ko sees Miike’s approach to Japan’s multi-racial situation and multiculturalism as “cosmetic” since his fi lms do not challenge

“the dominant structure [of Japanese appropriation of other cultures as objects in a self-congratulating mode] and the defi nition of Japaneseness vis-à-vis others.” 39 Perhaps Miike’s incorporation or fusion of other Asian and ethnic elements (including Hong Kong Chinese cultures) in his works is not an intended politicization of the changing Japanese sociocultural conditions. Given his prolifi cness, commercial fi lming orientation, and “street-smart [talent] navigating various demands and using those smarts to negotiate his fi lms,” 40 any political message in his works can only be ambivalent or seemingly superfi cial. Such political ambivalence may remind us of the similar situation that many Hong Kong fi lmmakers face when they treat the topic of the 1997 handover in their fi lms. But Miike’s ambiguity could be positive in the sense that the incorporation of foreignness, without bringing any structural transformation, may invite confl icting interpretations and generate further refl ections on Japan’s situation.

In these Hong Kong fi lms produced by Japanese fi lmmakers, the foreign elements have inscribed in their works a gap that may escape all intended bridging. Against the larger context of a rising China, these fi lms attempt to play up ethnic Asian factors in order to play down Chinese ones. Opposed to the activity of consciousness in a dialectical way, China always bounces back when repressed. Th
ese fi lms may serve as a testing

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222 kwai-cheung lo
ground for Japan’s willingness to recognize the presence of China in the reconfi guration of its self-identity in a new era. Indeed, Japan’s self-identity might be very fl exible, as Oguma Eiji argues. It can expand or contract in tandem with the changing boundaries of the Japanese state, appropriating concepts of mixed origin and assimilating outsiders when it seeks empire and returning to the myth of family state and image of ethnic homogeneity as an isolated, island nation. 41 But if fascination with Hong Kong can shed any light on Japanese culture, it is always the in-betweeness of the (post)colonial city that makes its way.

Notes

1 . See the autobiography of Yamaguchi Yoshiko (with Fujiwara Sakuya), Ri Koran: Watashi no hansei ( Tokyo : Shinchosha , 1987 ) . Th
ere are at least three diff erent Chinese translations
of the book, the most recent one being Li Xianglan: Si no bansheng , trans. Xiao Zhiqiang ( Taibei : Shangzhou chuban , 2008 ) .

2 . Michael Baskett , Th
e Attractive Empire: Transnational Film Culture in Imperial Japan ( Honolulu : University of Hawaii Press , 2008 ), 79–84 .

3 . See Koyasu Nobukuni , Dongyalun: Riben xiandai sixiang pipan [On East Asia: A Critique of Japanese Modern Th
oughts], trans. Zhao Jinghua ( Changchun : Jilin People’s Press , 2004 ) , especially his preface to the Chinese edition.

4 . See, for example, Joshua A. Fogel , Th
e Literature of Travel in the Japanese Rediscovery of

China 1862–1945 ( Stanford, CA : Stanford University Press , 1996 ) ; Atsuko Sakaki , “ Japanese Perceptions of China: Th
e Sinophilic Fictions of Tanizaki Jun’ichiro ,” Harvard Journal of Asiatic Studies 59 , no. 1 (1999): 187–218 .

5 . Harry D. Harootunian , “ Th
e Function of China in Tokugawa Th
ought ,” in Th
e Chinese and
the Japanese: Essays in Political and Cultural Interactions , ed. Akira Iriye , 9–36 ( Princeton, NJ : Princeton University Press , 1980 ) .

6 . For an analysis of the depiction of China and Chinese people in Japan’s wartime fi lms, see Peter B. High , Th
e Imperial Screen: Japanese Film Culture in the Fift een Years’ War 1931–1945

( Madison : University of Wisconsin Press , 2003 ) .

7 . Th
e number of academic studies on the transnationality of East Asian cinema has grown rapidly in recent years. A few of those available in English are Kinnia Yau Shuk-ting , ed.

East Asian Cinema and Cultural Heritage: From China, Hong Kong, Taiwan to Japan and South Korea ( New York : Palgrave Macmillan , 2011 ) ; Chris Berry , Nicola Liscutin , and Jonathan D. Mackintosh , eds., Cultural Studies and Cultural Industries in Northeast Asia; What a Diff erence a Region Makes ( Hong Kong : Hong Kong University Press , 2009 ) ; Jinhee Choi and Mitsuyo Wada-Marciano , eds., Horror to the Extreme: Changing Boundaries in Asian Cinema ( Hong Kong : Hong Kong University Press , 2009 ) ; Tan See Kam , Peter X. Feng , and Gina Marchetti , eds., Chinese Connections: Critical Perspectives on Film, Identity and Diaspora ( Philadelphia : Temple University Press , 2009 ) ; Leon Hunt and Leung Wing-Fai , eds., East Asian Cinemas: Exploring Transnational Connection on Film ( London : I. B. Tauris , 2008 ) ; Gina Marchetti and Tan See Kam , eds., Hong Kong Film, Hollywood and the New Global Cinema: No Film Is an Island ( London : Routledge , 2007 ) ; Andrew David Jackson , Michael Gibb , and Dave White , eds., How East Asian Films Are Reshaping National Identities: Essays on the Cinemas of China, Japan, South Korea, and Hong Kong ( New York : Edwin Mellen Press , 2006 ) .

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erasing china in japan’s “hong kong films” 223

8 . Although wartime Japanese propaganda fi lms were openly anti–Anglo American, many of them actually were modeled on the Hollywood fi lm formula. See Washitani Hana , “ Th e

Opium War and the Cinema Wars: A Hollywood in the Greater East Asian Co-Prosperity Sphere ,” Inter-Asia Cultural studies 4 , no. 1 (2003): 63–76 .

9 . Baskett , Th
e Attractive Empire, 8 .

10 . In the 1940s not many Chinese viewers knew that Ri Koran was Japanese. Indeed, the actress was presented to the Chinese cinema audience as ethnically Chinese. But it is also argued that her secret identity was protected as a way of retaining Japanese, rather than Chinese, interest in the star, since she could capture the Japanese imaginary of Asianism, Asian unity, or an idealized pan-Asian subject under Japanese leadership. See Shelley Stephenson , “ ‘ Her Traces Are Found Everywhere’: Shanghai, Li Xianglan, and the ‘Greater East Asia Film Sphere ,’ ” in Cinema and Urban Culture in Shanghai 1922–1943 , ed. Yingjin Zhang , 233–234 ( Stanford, CA : Stanford University Press , 1999 ) .

11 . See, for instance, Arif Dirlik , “ Confucius in the Borderlands: Global Capitalism and the Reinvention of Confucianism ,” Boundary 2 , 22 , no. 3 (November 1995 ): 229–273 ; Beng Huat Chua , “ Conceptualizing an East Asian Popular Culture ,” Inter-Asia Cultural Studies 5 , no. 2 (2004): 200–221 .

12 . Takeshi Hamashita , “ Th
e Tribute Trade System and Modern Asia

,” in

Japanese

Industrialization and the Asian Economy , ed. A. J. H. Latham and Heita Kawakatsu , 91–107

(London, 1994 ) .

13

.

For a detailed description of Hong Kong and Japanese cinemas during the occupation and their postwar cooperation, see Kinnia Yau Shuk-ting , Japanese and Hong Kong Film Industries: Understanding the Origins of East Asian Film Networks ( London : Routledge , 2010 ) .

14 . Th
e three movies, directed by Chiba Yasuki, are A Night in Hong Kong/Honkon no yoru (1961), Star of Hong Kong / Honkon no hoshi (1962), and Tokyo, Hong Kong, Hawaii [original English title] (1963).

15 . For details, see Yau , Japanese and Hong Kong Film Industries, 73–103 .

16 . Japanese fi lms were fi rst released in Hong Kong in the 1960s through the distribution of Shaw Brothers. Th
e manager of their Japanese branch mentions that “Hong Kong’s young audience liked Japanese martial arts movies because they felt they were more realistic. Th e
majority of the titles I bought were action: from Nikkatsu, mostly gangster fi lms, and from Toei, classical warrior fi lms. From Daiei, I bought Zatoichi and the Nemuri Kyoshiro action series. Toho had fewer action titles” ( Law Kar , Kinnia Yau , and June Lam , “ Transnational Collaborations and Activities of Shaw Brothers and Golden Harvest: An Interview with Chua Lam ,” in Hong Kong Cinema Retrospective: Border Crossings in Hong Kong Cinema , ed. Law Kar , 140 [ Hong Kong : Leisure and Cultural Services Department , 2000 ]) .

17 . Kinnia Yau Shuk-ting , “ Interview with Umetsugu Inoue ,” in

Hong Kong Cinema

Retrospective , 144–147 .

18 . Chua goes on to say that, in the Japan-Hong Kong coproductions, each party has its own calculation. A Hong Kong fi lm company would not “make a 100% Hong Kong fi lm and sell it to the Japanese (which didn’t bring in much revenue, except for one or two cases)”; rather, it would hire “a few Japanese actors and split the costs. Th is ensures a market and
makes both sides happy. . . . Th
is was the only way in which I would be willing to work with
the Japanese. Despite the manly limitations they imposed to protect their interests, my mentality was this: even if the fi lm were a fl op, I wouldn’t get hurt” (Law, Yau, and Lam,

“Transnational Collaborations and Activities,” 142).

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224 kwai-cheung lo

19 . Lori D. Hitchcock , “Transnational Film and the Politics of Becoming: Negotiating East Asian Identity in Hong Kong Night Club and Moonlight Express ,” Asian Cinema 13 , no. 1

(Spring/Summer 2002 ): 70 ; Yeung Yin Lin , “ Understanding the Japanese Market of the 1980s: Interviewing Peter Lam and Lau Fong ,” in Hong Kong Cinema Retrospective , 150–153 ; Leung Cheuk Fan , “ Th
e Lure of the Exotic: Hong Kong Cinema in Japan ,” in Hong Kong Cinema Retrospective , 156–159 .

20 . Brian Bridges , “ Hong Kong and Japan: Commerce, Culture and Contention ,” Th e China

Quarterly 176 (December 2003 ): 1053 .

21 . See, for instance, Rebecca Karl , “ Creating Asia: China in the World at the Beginning of the Twentieth Century ,” Th
e American Historical Review 103 , no. 4 (1998): 1096–1118 ; Prasenjit Duara , “ Th
e Discourse of Civilization and Pan-Asianism ,” Journal of World History 12 , no. 1

(Spring 2001 ): 108–110 ; Gi-Wook Shin , “ Asianism in Korea’s Politics of Identity ,” Inter-Asia Cultural Studies 6 , no. 4 (2005): 616–630 ; Rustom Bharucha , Another Asia: Rabindranath Tagore and Okakura Tenshin ( New Delhi : Oxford University Press , 2006 ) ; Joel S. Kahn , ed. Southeast Asian Identities: Culture and the Politics of Representation in Indonesia, Malaysia, Singapore, and Th
ailand

( Singapore : Institute of Southeast Asian Studies , 1998 ) ; Kishore Mahbubani , Th
e New Asian Hemisphere: Th
e Irresistible Shift of Global Power to the

East ( New York : Public Aff airs , 2008 ) .

22 . Sven Saaler , “ Pan-Asianism in Modern Japanese History: Overcoming the Nation, Creating a Region, Forging an Empire

,” in

Pan-Asianism in Modern Japanese

History: Colonialism, Regionalism and Borders , ed. Sven Saaler and J. Victor Koschmann , 1–18 ( London : Routledge , 2007 ) .

23 . Duara , “ Th
e Discourse of Civilization and Pan-Asianism ,” 108–110 .

24 . Some of Takeuchi ’s works have been translated into English and anthologized in What Is Modernity? Writings of Takeuchi Yoshimi , trans. Richard F. Calichman ( New York : Columbia University Press , 2005 ) .

25 . Takeuchi , What Is Modernity?, 72–73 [emphases in the original].

26 . Koichi Iwabuchi , “ Nostalgia for a (Diff erent) Asian Modernity: Media Consumption of

‘Asia’ in Japan ,” positions 10 , no. 3 (2002): 555 .

27 . Akira Tochigi , “ Commercial and Ideological Factors in the ‘Asianization’ of the Japanese Film Industry ,” Asian Cinema 5 , no. 2 (1990): 12–14 .

28 . Maho Furuya and Junhao Hong, “Power Shift in the Japanese Film Market in the Last Fift een Years: Th
e Rise and Fall of Foreign Productions and the Implications” (paper presented at the annual meeting of the International Communication Association, Dresden, Germany, June 19–23, 2006), 1–26.

29 . Koichi Iwabuchi ,

Recentering Globalization: Popular Culture and Japanese Trans-
nationalism ( Durham, NC : Duke University Press , 2002 ), 174 .

30 . Iwabuchi , “Nostalgia for a (Diff erent) Asian Modernity,” 548 .

31 . Reportedly, more Hong Kong stars, including Edison Chen and Sam Lee Chan-Sam, were intended to be cast in Ichi the Killer . See Jiang Junao , “ Shashou Ayi: Baoli beihou de aiqing gushi” [ Ichi the Killer: Th
e Love Story behind the Violence], City Entertainment 600 (April 2002 ): 50–51 .

32 . Th
e Christ of Nanjing and Kitchen have comparatively received most attention from Hong Kong fi lm critics, who unanimously agreed that they are not the best works of their directors. Th
e most commercially successful work mentioned in the text was Between Calm and Passion, which grossed HK$3,315,273.00 at the box offi ce, whereas Th
e City of

Lost Souls did poorly, grossing only HK$15,750.00 (fi gures taken from Xianggang dianying 10_Miy

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erasing china in japan’s “hong kong films” 225
piaofang quanjilu [Box offi
ce statistics of motion pictures in Hong Kong], [ www.angelfi re.

com/home/bobic/HK_Movies/main.htm] ).

33 . For further discussion, see Kwai-Cheung Lo , Excess and Masculinity in Asian Cultural Productions ( Albany : State University of New York Press , 2010 ) , especially chapter 1; and

“Japanese Manga, Hong Kong Films and the ‘Unity’ of Asia,” Asia Japan Journal 4 (March 2009): 67–77.

34 . Iwabuchi , Recentering Globalization, 196 .

35 . Quoted in Giorgio Hadi Curti , “Th
e Ghost in the City and a Landscape of Life: A Reading
of Diff erence in Shirow and Oshii’s Ghost in the Shell ,” Environment and Planning D: Society and Space 26 , no. 1 (2008): 94 .

36 . Andy Hui’s character is mute. Because he speaks no language, his nationality is never known.

37 . Hitchcock , “Transnational Film and the Politics of Becoming,” 75 .

38 . Th
e term mukokuseki was fi rst used to refer to an action fi lm genre developed by Japanese fi lmmakers in the late 1950s by adapting Hollywood and European models to accommodate domestic tastes, such as Eastern westerns featuring Japanese cowboys in Hokkaido.

Japanese animation and computer games further de-Japanify even the story and physical appearances of their characters by erasing all racial characteristics and context. See, for example, Iwabuchi, Recentering Globalization, 28.

39 . Mika Ko , “ Th
e Break-up of the National Body: Cosmetic Multiculturalism and Films of Miike Takashi ,” New Cinema 2 , no. 1 (2004): 39 .

40 . Aaron Gerow , “ Th
e Homelessness of Style and the Problems of Studying Miike Takashi ,”

Canadian Journal of Film Studies 18 , no. 1 (Spring 2009 ): 39 .

41 . Eiji Oguma , A Genealogy of Japanese Self-Images , trans. David Askew ( Melbourne : Pacifi c Press , 2002 ) .

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chapter 11
t h e e m e rg e n c e o f t h e
asia n f i l m f e s t i va l : c o l d
wa r asia a n d ja pa n ’ s
re e n t r a n c e to t h e
re g i o na l f i l m i n d u s t ry
i n t h e 1 9 50 s
sangjoon lee

As the fi rst inter-Asian fi lm organization in the region, the Federation of Motion Picture Producer’s Association of Asia (FPA) began in 1953 under the passionate leadership of Japanese fi lm executive Nagata Masaichi, president of Daiei Studio. He went on a tour of Southeast Asia and met regional fi lm executives in Manila, Hong Kong, Singapore, Jakarta, and Kuala Lumpur, which resulted in the formation of FPA in November 1953. 1

As a result of the meeting, Nagata was elected as FPA’s fi rst president, with Run Run Shaw of Shaw Brothers in Hong Kong as the vice president. A year later, FPA’s annual event, the Southeast Asian Film Festival (AFF) 2 was held in Tokyo on May 8, 1954. Th e
inaugural address was delivered by Otani Takejiro, president of Shochiku Studio. Each of Japan’s “big fi ve” studios submitted their latest fi lms: Shochiku’s Onna no sono (Th e

Garden of Women, Kinoshita Keisuke, 1954), Daiei’s Konjiki yasha (Golden Demon, Shima Koji, 1954), Shin Toho’s Kusa wo karu musume (Th
e Grass-Cutters, Nakagawa

Nobuo, 1954), Toho’s Yama no oto (Sound of the Mountain, Naruse Mikio, 1954), and Toei’s Horoki (Forsaken, Hisamatsu Seiji, 1954). In addition to the Japanese fi lms, twelve features and seventeen “cultural and educational” documentaries from six nation/
city-states—Hong Kong, Taiwan, Th
ailand, the Philippines, and Malaysia—were
screened during its twelve-day schedule. 3 Nagata, the de facto infl uence of the organization, expressed his full confi dence during the press conference, as Jigokumon (Gate of 11_Miy

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the emergence of the asian film festival 227

Hell, Kinugasa Keinosuke, 1953), the fi rst Eastman color fi lm produced by Daiei, had won the Grand Prix at the Cannes International Film Festival only a week earlier. Nagata proclaimed, “[T] he worth of Japanese cinema has now been recognized . . . although Europe and America are important markets, Asia also holds a great future for Japanese movies.” 4 Indeed, AFF was the fi rst international fi lm event that Japan had initiated and held since the end of the Pacifi c War. Hosting this cultural event, therefore, brought much attention from the domestic and international circuits. 5 Daiei’s Konjiki Yasha , as expected, walked away with the best motion picture award, and its producer, Nagata, took the trophy. Th
e Japanese fi lm industry dominated the festival by grabbing fi ve
major awards. An editorial in Kinema Junpo wrote somewhat ostentatiously, “Th e quality of Japanese cinema justifi es the Japanese fi lm industry’s dominion in the festival. To put it bluntly, we are questioning whether the festival still needs any competition categories.” 6 Aft er the ceremony, Nagata proclaimed, “I intend to follow the road I have chosen until I become king of the movie world!” 7

Interestingly enough, while Shima Koji’s name as a director has largely disappeared, most local and regional newspapers hailed Nagata and his achievement rather than the artistic accomplishment of the director. Th
e 1950s was the belle époque of Japanese
cinema and other fi lm industries in Asia. Th
e weight of the studio executives was far
heavier than that of fi lm directors, and the idea of FPA, from its inception, followed in the footsteps of the MPAA (Motion Picture Association of America). AFF was created to emulate the Oscars, and the festival, in the words of Shaw Brothers’ monthly fi lm promotion magazine Nan guo dian ying (Southern Screen), was referred to as “Oscar” time of the Asian fi lm industry. 8 Moreover, two members of MPAA participated in AFF as

“observers” and, at least for the fi rst event, MPAA off ered a “special prize” that would be awarded to a signifi cantly improved, formerly underdeveloped national cinema. Frank Borzage, a renowned Hollywood fi lm director, was dispatched to Tokyo to present the prize, a 35-mm Mitchell camera, to the Th
ailand fi lm industry. 9

Film historian Poshek Fu notes that the aim of AFF was “to become the Asian equivalent of the Cannes and Venice Film Festivals, a prestigious event at which fi lmmakers competed and made business deals.” 10 Fu’s approach to AFF has been shared by other Asian fi lm historians, but this collective perspective overlooks the very presence of FPA, the organization that was instigated by and for the producers in the region. AFF was, at least for the fi rst fi ve years, not a conventional fi lm festival per se and it was, unlike other nation-bound fi lm festivals, to be hosted in neither a single city nor a country. Instead, it adopted a peripatetic system that moved from country to country each year, and no member country was allowed to accommodate the festival for two consecutive years.

AFF was a regional alliance summit for fi lm executives of “free Asia,” which accompanied the screenings of each participant’s annual outputs, a series of forums, fi lm equipment fairs, and exhibitions, as well as a gala costume show. Th
erefore, public screenings
were not considered, and if it had any, a limited number of screenings were open to the general public. Contrary to other postwar fi lm festivals of the period, AFF put more weight on the forum, which was a roundtable discussion among member countries’

executives, than on actual fi lm screenings. What Asian fi lm moguls sought was not to 11_Miy

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228 sangjoon lee
showcase their latest fi lms to the audience but rather to negotiate business contracts and gauge other countries’ technical improvements. Li Han-hsiang, a notable director of Mandarin-language cinema during the 1960s, reminisced, “Th
e ulterior motive for
organising a festival was to cement connections and help each other sell fi lms. Th at was
exactly how the particular festival was formed, under the arrangement of Daiei’s representative Nagata Masaichi, Run Run Shaw, South Korean director Shin Sang-ok and several prominent producers of the Philippines.” 11 In light of this, Cindy Hing-Yuk Wong rightly claims that AFF was primarily a “public relations event for the industries.” 12

However, by narrowing the history of AFF to a struggle of a few fi lm magnates, previous studies of AFF overlooked myriad factors that played out in the formation of the festival and ultimately depoliticized the signifi cance of the festival, particularly the fact that the festival was an off spring of the Cold War. We should ask why and to what extent Japanese cinema, which once fabricated and exploited an expansive cinema network in the colonized territory under the Dai-to-a kyoeiken (Greater East Asian Co-Prosperity Sphere), reentered Southeast Asia in 1953, eight years aft er the end of the Pacifi c War and only a few months aft er the South Korean Civil War’s ceasefi re; and how the region as a whole was subjugated under the hegemony of America, which had ultimately redrawn the imaginary and geographical map of Asia. Th
e U.S. government believed
that culture would play an important role in postwar modernization projects in the region. Following this logic, academic and policy experts sought to “create new attitudes in the developing world as well as new social, political, and economic systems.” 13

In this essay I will delineate the cultural, economic, and political logic(s) that gave rise to and modifi ed AFF and the Japanese fi lm industry’s involvement in the organization. First, I argue that the Japanese government turned its attention to Southeast Asia, not only because of the country’s own stakes but also because of pressures stemming from the decision makers in Washington, in order to consolidate the region as an ideologically bonded “free Asia” bloc for the sake of U.S. interests and to secure markets for the acquisition of raw materials and foods that would boost Japan’s economy. Th e fi lm
industry joined the fl ow in tandem with other political, cultural, and economic sectors in Japan. However, the Japanese fi lm industry had another purpose for initiating, leading, and participating in AFF. By taking control of the regional organization, Japanese cinema would once again successfully secure its position with its technical superiorities and rational studio system. In other words, “the idea of ‘movies of the Greater East Asia’ ” would indeed extend to the 1950s. 14 Th
en I locate AFF in a broader perspective
that observes the fl ow of geopolitical conversion from the U.S.-led cultural Cold War in Asia to the showcase of developing states, especially South Korea and Taiwan. But along with such state intervention, the map of the regional fi lm industry changed by the early 1960s. Run Run Shaw might have been the least politically engaged producer in the FPA, but his Shaw Brothers Studio probably benefi ted the most from the AFF. Shaw Brothers used the festival both to promote its annual releases and as a conciliation site for coproductions, fi rmly seizing control of the industry.

In the following pages, according to this logic, I trace the emergence of the AFF
from this perspective: how it was initiated, to what extent it interacted with regional 11_Miy

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the emergence of the asian film festival 229
and transregional politics, who the key players were, and why its signifi cance rapidly receded in the late 1960s. I will begin with Nagata Masaichi, the designer of FPA.

Nagata Masaichi, Postwar Japanese

Cinema, and the Beginning of FPA

Yomota Inuhiko called Nagata Masaichi, the designer of FPA, an “idea man.” Donald Richie and Joseph Anderson called him a “businessman’s businessman.” Kido Shiro of Shochiku habitually called Nagata the “smooth-talking opportunist.” At the offi

-
cial reception of the third AFF in Hong Kong, Loke Wan-tho gave him the name, “Mr.

Motion Picture” of Southeast Asia. 15 Th
is Kyoto-born fi lm executive fi rst entered the
fi lm business as a studio guide at Nikkatsu in 1926 and was promoted to a production manager in ten years. He was well known for his Machiavellian instinct to take hold of power when he surreptitiously sided with Kawazura Ryuzo, the chief of the Information Bureau in Japan, and succeeded by persuading the bureau to consolidate the entire fi lm industry into three major conglomerates: Toho, Shochiku, and Daiei. As president of Daiei, he brought Nikkatsu, his former workforce, under the umbrella of Daiei. 16

Nagata’s fortune, however, almost ended with Japan’s defeat in the war. Th e hunt for war
criminals was a task of the occupation forces led by Douglas MacArthur, even to the entity of the fi lm industry. Nagata was placed on a list of war criminals and was later discharged from the industry for rehabilitation. Nagata as an “idea man” was busy with new projects and ideas.

In 1951, Daiei’s medium-budget period drama

Rashomon

(Kurosawa Akira,

1951) was submitted to the Venice International Film Festival and unexpectedly won the Grand Prix. A year later, in May 1952, Rashomon grabbed an Oscar, which garnered respect and jealousy simultaneously from other nations in the region. 17 With the unprecedented success of Rashomon , Nagata’s presence in the Japanese fi lm industry had rapidly been established. As a result, in 1953, Nagata was elected as president of the newly established Nihon eiga sangyo shinkokai (Society for the Promotion of Japanese Film Industry), and his primary mission was to boost foreign sales of Japanese cinema. Th
e Japanese fi lm industry fi nally regained its momentum in the early 1950s. As Hiroshi Kitamura imposingly delineates, the United States operated Central Motion Picture Exchange (CMPE), which had controlled and supervised the occupied territory fi lm production and distribution for nearly seven years and ended its operation on December 31, 1951, and “a new day of business dawned the following day.” 18 With the absence of occupation authority and government censorship, the content of Japanese cinema became remarkably diversifi ed. Such tabooed genres as jidaigeki (period fi lm) and war pictures were ready to embrace Japan’s new generation of audiences. Aft er a long hiatus, Nikkatsu reentered the market in March 1953. 19 Th
e competition among
the six major studios—Toho, Shochiku, Daiei, Toei, Shin Toho, and Nikkatsu—was 11_Miy

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230 sangjoon lee
fi erce. Th
e annual outputs of domestic fi lms rose throughout the 1950s and peaked in 1960 at 547. Th
e domestic market was, as a consequence, already saturated in the early 1950s, and, therefore, increasing needs of foreign markets turned the industry’s attention to the exportation of fi lms. 20

Aft er the surprising success of Rashomon , the amount of fi lm exports had increased tremendously between 1951 and 1953, and motion pictures rose to prominence among various export goods. In 1953 alone, a total of 675 fi lms valued at US$1,030,000 were exported to various countries, primarily European markets, which was thirty times more than that of 1947. In other words, the Japanese fi lm industry became a “star of Japan’s export industry” by the time the fi rst AFF began. 21 As Aaron Gerow argues, the Japanese fi lm industry’s “dream of export,” which originated in the Pure Film Movement during the 1910s and 1920s, was fi nally fulfi lled. 22 To relieve the state’s current dollar shortage, the Japanese fi lm industry was given a new mission: export more fi lms to new destinations, including Southeast Asian countries and, possibly, India. Film executives, including Nagata, considered exporting Japanese movies a “patriotic act of earning foreign currency.” 23 By hosting the AFF and leading the FPA, the Japanese fi lm industry thus attempted to expand and diversify its market. Th
e Japanese fi lm industry aimed at
introducing popular genre fi lms to audiences in Asia while producing fi lms of high production value for major European fi lm festivals. 24 For example, Sora no Daikaiju Radon (Radon, Honda Ishiro, 1956), the monster fi lm from Toho, was the most publicized fi lm of the third AFF in 1956 and Toho hosted a workshop on the latest fi lming technology during the festival. Nippon Times published a four-page special report on AFF and the Japanese fi lm industry’s current status, along with another Japanese fi lm, Th e Gate of

Hell ’s victory at the Cannes International Film Festival. A reporter in the special issue of Nippon Times wrote

Th
e Southeast Asian area being almost completely dominated by fi lms of American origin, the indigenous movie industries were still in a very retarded stage of development. To foster these industries would contribute to a mutual exchange of motion picture culture as well as increase Japanese exports to that area. Th erefore,
it would be benefi cial not only to Japan but also to the countries of Southeast Asia themselves if the Japanese movie industry, which was somewhat more advanced, were to take the lead in developing the fi lm industries in this part of the world. 25

Th
ree factors should be considered here regarding the Japanese fi lm industry’s reentrance to the Southeast Asian market. First, it was Nagata’s personal objective. By leading the organization and festival, Nagata could retain manifold compensations and uphold its position in the domestic industry with ties to Asia as well as the West. By screening fi lms with technical superiorities, Nagata and Daiei determinedly positioned themselves as the most modernized company in Asia. Daiei gained profi ts for exporting fi lm equipment and state-of-the-art techniques such as Eastman color cinematography and its lab processing, synchronous sound recording, and shooting, and special eff ects that had induced Asian producers to Japan’s laboratories for postproduction. 26 Moreover, Daiei could export more genre fi lms from the studio to other Asian 11_Miy

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the emergence of the asian film festival 231
countries by using his solid network with FPA members. 27 Daiei’s foreign sales, therefore, particularly to Hong Kong and Taiwan had rapidly increased, from forty in 1954 to seventy-four in 1956. 28

Second, the Japanese fi lm industry’s entrance to Southeast Asia was largely due to the newly formed “free Asia” bloc against the ever-expanding communist alliance. As president of the FPA, Nagata proclaimed in 1956, “We can say proudly, without any other ulterior motives of a political and ideological background, but only through self-reliance, we have overcome insurmountable diffi
culties in maintaining this proj-
ect.” 29 What Nagata meant by “political and ideological background” was the confl ict between capitalism and communism. AFF would remain a politics-free event as long as its fi lms came only from “free Asia.” In that sense, AFF can be grouped with the Berlin International Film Festival as a “politically charged institution” and progeny of the U.S.-driven Cold War cultural politics. American authorities contributed fi nancially for at least the fi rst fi ve years of the Berlin festival, from 1951 to 1956, although U.S. involvement was never offi
cially disclosed. 30 As one might expect, the festival therefore became a political front that explicitly placed its political and ideological messages in the spotlight. AFF fi t comfortably under the rubric of political institution in its fi rst several years of existence. It can be distinguished from Berlin in a fundamental way because the U.S. government was not directly involved. In place of the United States, Japan led the organization and, curiously, it was not U.S. authorities but individual participants who voluntarily made the festival an ideological battlefi eld. For instance, one fi lm critic in South Korea expressed in a local newspaper, “Th
e aim and purpose of FPA was to
protect ‘free Asia’ from the invasion of the communist force throughout the cinema.” 31

In fact, most participants were ardent pro-American and anticommunist fi lm executives supported, partially or fully, by the American government. 32 Chang Kuo-sin, a Hong Kong delegate and committee treasurer of AFF and president of Asia Pictures, was an ardent pro-United States fi gure who founded the Asia Press with fi nancial backing from the U.S. government by way of the Asia Foundation. In addition to Chang, Kim Kwan-soo, president of the South Korean Motion Picture Association, Manuel de Leon of the Philippines’ LVN Pictures, and the Indonesian fi lm industry were receiving grants or material support from American organizations. 33

Lastly, the Japanese government was being pressured by Washington policymakers through ECAFE (Economic Commission of Asia and the Far East) and was ready to reenter the region to acquire raw materials and foods while also exporting light industries’ products. To send a “goodwill” message, cinema became the most prevailing medium to disseminate the image of the “reformed” precolonizer. In view of this, Glenn Ireton, a Tokyo correspondent for Far East Film News , wrote in 1954, Th
e motion picture industry of Southeast Asia has succeeded where governments have failed. At the same time, this fact also illustrates one of the strongest arguments for democratic government. For, imagine, if you will the component parts of a commercial activity in six political entities, most of which don’t have reciprocal and normal diplomatic relations, being permitted to band together to further common objectives, under other than social and economic system founded upon free enterprise. 34

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232 sangjoon lee

In order to clarify this aspect of the political and economic realm, I will thoroughly discuss the geopolitical milieu of the early of 1950s as a major factor that infl uenced Japan’s reentry to the region in the following section. I will also examine how AFF positioned itself in the topography of the rapidly changing regional order.

New Regional Order and Japan’s

Reentrance to Southeast Asia

As clearly enunciated from the beginning, the aims and objects of FPA were “to promote the motion picture industry in the countries or territories of Southeast Asia; to elevate the artistic standards of motion picture; and to ensure cultural dissemination and interchange through motion pictures in the area, thereby contributing to the development of friendly relations among the participating nations.” 35 I stress this declaration because it signifi ed AFF’s fundamental diff erence from other post-WWII European fi lm festivals.

AFF was in line with another regional economic organization such as ECAFE, which was inaugurated in 1947. ECAFE was a regional commission of the United Nations Economic and Social Council (ECOSOC). Oba Mie summoned the aims and purposes of ECOSOC that served as “an arena wherein member nations could meet on a regular basis to exchange opinions on regional economic and social issues, and to assist in the economic reconstruction and development of Asia.” 36

ECAFE was launched by the strong will of the United States and its desire to seize hegemony in this “new” region, where each former colonizer and newly independent nation’s stakes clashed and contradicted. It was, therefore, a “laboratory” for America’s new role in the world. In its third session and subsequent meetings, one of the most urgent agendas was to question the trade between ECAFE countries and Japan. E. E.

Ward, in Far Eastern Survey , argues,

ECAFE countries should avail themselves of Japan’s ability to meet some of their urgent needs, especially in exchange for raw materials, which the ECAFE countries could supply, provided no action taken by ECAFE usurped the functions of the Far Eastern Commission. 37

P. S. Lokanathan, an Indian economist who was an executive secretary of ECAFE, visited Tokyo in June 1949 and expressed his view that Japan should raise the level of its trade with the rest of Asia, thereby “increasing her ability to buy from non-dollar areas and also enabling the rest of Asia to speed up its recovery and development.” 38

Th
e Truman administration, in John W. Dower’s words, had identifi ed Japan as “the key to the balance of power in Asia.” 39 And as Bruce Cumings claims, the key members of postwar American politics, especially Dean Acheson, George Kennan, and John Foster Dulles, hoped to situate Japan “in a world system shaped by the United States.” 40 With Japan, they aimed to construct a “free Asia” bloc, a “great crescent” of anticommunist 11_Miy

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the emergence of the asian film festival 233
containment in Asia, which in the end would be more or less the nonterritorialized colonies of dominant America. With the end of the occupation regime in Japan, which aimed to democratize the society and end the militarism (the Japanese Imperial Army), break up the zaibatsu (Japanese fi nancial clique), eliminate rural landlords, and reform education in 1951 in tandem with the San Francisco Peace Treaty, Japan fi nally reentered the international political system. What was behind the turnaround of the U.S. policy toward Japan was, as Yoshimi Shunya emphasizes, the Chinese revolution. Yoshimi claims, “Japan would have been far less important to American policy if there was still a pro-American government in PRC to act as a bloc against the southward spread of Soviet Power.” 41 In fact, W. W. Rostow vigorously called on Washington to rectify its previous policy toward Asia. He claimed that the situation in Asia was more complicated than that in Europe. In Europe, America only needed to solve the crux of West Germany, but in Asia, he stressed, “Th
ere is Japan on the one hand and the whole area of

Southeast Asia on the other. . . . In Asia the threat would become virtually a reality; either Japan or Southeast Asia would be lost to the Free World.” 42 In the early 1950s, having been threatened by the ever-expanding communism over the region, particularly the establishment of PRC, ascending popularities in Indonesia and the Philippines, and the outbreak of the South Korean Civil War, it became necessary for the U.S. government to construct a military bulwark and a “free Asia” bloc in the region. Lazar Kaganovich, in 1954, proclaimed that “if the nineteenth century was a century of capitalism, the twentieth century is a century of the triumph of socialism and communism,” 43 and the infl uence of the Soviets was spreading out over Asia rapidly from PRC to Indonesia.

Okinawa, for that reason, was chosen to be emphasized as the weight of the military forefront to impede the Soviet power. 44 With the outbreak of the South Korean War, the Japanese economy achieved unprecedented growth. As Yoshida put it, “the war in South Korea was an unexpected gift of the gods.” 45 Together with America’s aid and an ever-fl ourishing Japanese economy with the help of the currency exchange rate policy, and by the time of the Japan-U.S. peace treaty in 1951, Japan emerged as a leading economic fi gure in Asia. Yet, as Japan’s leading political economist Akira Suehiro notes, Japan, having lost the Chinese market, was urgently in need of alternative markets where Japan could export its manufactured products and import raw materials and food, which were mostly supplied from its “lost” colonies such as South Korea, Taiwan, and Manchuria.

Th
erefore, Japan needed to recuperate its economic alliances with Southeast Asia. 46

However, one fundamental problem was not fully solved. Japan had to deal with countries where economic nationalism and wariness about a “second Japanese invasion” remained strong. Suehiro argues, concerning this problem and its solution, that Japan made use of its “reparation payments” and “American economic aid to the region.” 47 Th
e Yoshida cabinet, through the Japan-U.S. economic partnership, launched a “scheme for the development of Southeast Asia” with high expectations. Riding on America’s vast economic aid policy in the region and already operating the Colombo Plan with reparation payments as bait, Japan fi nally reentered Southeast Asia around 1953. Given that, the year 1953 when Nagata’s tour of Southeast Asia began, many sectors of Japan also started to organize goodwill tours of Southeast Asia with the aid of 11_Miy

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234 sangjoon lee
government offi
cials, Diet members, and entrepreneurs. For instance, in August 1952, a Diet member of the Southeast Asian Economic Mission visited India, Pakistan, Ceylon, Th
ailand, Hong Kong, and Taiwan with the purpose of strengthening Japan’s economic ties with these countries. 48 In accordance with all these economic missions, the Ajia mondai chosakai (Asian Aff airs Research Society) was initiated and its monthly journal Ajia mondai (Asian Aff airs) was fi rst published in 1953. Nagata, along with the Japanese government and many diff erent economic, political, and cultural sectors in the country, believed that cinema would become “Japan’s cultural emissary,” as the fi lm industry, according to Anderson and Richie, “stuck to this concept with the evangelistic zeal of a true missionary.” 49

Prime Minister Kishi Nobusuke stressed that AFF played a “large role in promoting world peace and raising cultural standards,” as well as promoting “friendship with Japan through motion pictures.” 50 Nagata, in an interview with a foreign press, proudly stated that “there has been an abundant fl ow of international amenity and goodwill , not to mention tangible accomplishments in direct assistance off ered and received in joint production, in location facilities, in technical know-how and in production materials.” 51

Nagata’s statement reaffi
rms the aim and purpose of AFF and puts forward the event as
an archetypical “fl ying geese” model. As the initiator of FPA, Nagata dreamed of leading the fi lm industries of “free Asia.” He aimed to catch two rabbits at once, uplift ing the status of Japanese cinema in the region as a technically and artistically superior “brother goose,” and exporting more genre fi lms to the region to contribute to the nation’s economy. However, neither aim was successfully fulfi lled in the end. Nagata failed to decipher the intricate web of interregional politics. AFF gradually transformed its position and identity. Th
e most conspicuous amendment was the intrusion of the state, markedly South Korea and Taiwan, the two representative “developmental states” in the region. 52

With the strong intervention of the state, the map of regional fi lm industry had altered.

Moreover, the rise of Shaw Brothers as the new hub of the regional fi lm industry put the Japanese fi lm industry in an even more perplexed state of mind.

AFF Forum in 1956: Asian Cinema in
the 1950s and the Role of AFF

In the 1950s, Asian countries were at very diff erent junctures in the confi guration of their fi lm industry. Th
e Philippines, aft er Japan, had the most advanced system and
technologies. Th
e Philippines had four vertically integrated studios, commonly referred to as the “Big Four.” LVN, Premier, Sampaguita, and Lebran-Movietec had been producing more or less one hundred fi lms per year since the early 1950s. Due to these ever-increasing annual outputs, Philippine fi lm studios were seeking to export their fi lms. Indonesia was the most rickety in terms of its political volatility. Its two fi lm moguls, Djamaludin Malik and Usmar Ismail, were under cumbersome pressures from 11_Miy

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the emergence of the asian film festival 235
both the country’s communist party and the government for various reasons. Malaysia, Singapore, and Hong Kong were in the hands of the Shaw family and Loke Wan-tho’s MP&GI, and these two companies were keen to acquire up-to-date technologies to fi ll their enormous theater chains in Southeast Asia. South Korea and Taiwan were in the very early stages in terms of the maturity of the industry. In sum, although these countries had diff erent purposes for attending AFF in the early years, they had shared two goals: to coproduce fi lms and to acquire modern technologies. In the 1950s and 1960s, by collaborating with technically superior Japanese cinema, the rest of the countries were able to grasp the latest fi lming techniques. Since almost no directors and technicians of the region, except Japan, were allegedly experienced or trained to fi lm color photography or conduct lab processing, working with Japan was a valuable learning opportunity for Asian fi lm personnel. As a cogent instance, during the fi rst AFF, Shaw and Nagata made an agreement to produce Yokihi (Th
e Princess Yang Kwei-fei,

Mizoguchi Kenji, 1955). Shaw Brothers put up 30 percent of the fi lm’s total budget and Mizoguchi directed the fi lm. Nagata Masaichi had been longing for more international fi lm festival fame, and, with more exotic fl avor, Nagata was convinced that this new Mizoguchi fi lm would attract the West. But his desire proved to be a failure both commercially and artistically. A year later, Toho went on to coproduce with Shaw the fi lm Byaku fujin no yoren (Madame White Snake, Shiro Toyoda, 1956), which was based on a well-known story not only in both markets but also in the Philippines and South Korea.

Anderson and Richie denounce the fi lms as “rather dull” and claim that Mizoguchi’s and Toyoda’s talents were largely “wasted.” 53 Daiei and Toho had gradually lost their interest in Hong Kong by the early 1960s, but from the aforementioned coproduction experiences, Shaw gained the necessary know-how of the color photography processing and Japan’s rational division of labor system that led to a faster and more reliable operation of fi lm production. Th
e seventh AFF was held in Tokyo in April 1960. Shaw Brothers’ Hou men (Back Door, Li Han-hsiang, 1959) won the best dramatic fi lm out of twenty-seven entries. It was Shaw’s third consecutive victory since 1958. One reporter of Variety wrote that “the fact that Japan had to take a comparative back seat this year indicates that with the less developed nations becoming industrialized. . . . the Asian picture is becoming more competitive.” 54

As an apparent example to explore how Japan’s interests contradicted those of other Asian executives and what fi lm moguls sought aft er throughout FPA, the “forum” that was held in the third AFF in 1956, hosted by Hong Kong, is worth scrutinizing here.

Co-productions, technical training, exchanging resources, and expanding markets were all noticeably expressed among member countries. Indeed, the major proposal for the forum was to solve the problem of coproduction. Hong Kong, Th
ailand, Indonesia,

Taiwan, Japan, the Philippines, and South Korea attended the forum, and, noticeably, two Americans who were representatives of the MPAA (Motion Picture Association of America) participated as well. Th
e forum began with Ricardo Balabrat, a general
manager of Premiere Pictures in the Philippines. He suggested a coproduced omnibus fi lm, which would be composed of fi ve to six short fi lms made by all member countries. He proposed, “It is a sort of co-production that anyone of the member countries of 11_Miy

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236 sangjoon lee
the Federation may enter into with me or any other fi lm makers in the Philippines on a co-production basis.” 55 Balabrat stressed that he had gained confi dence through his participation in a coproduction with Japan, which made a sound profi t in the Philippines’

domestic market the previous year. His proposal, however, soon proved that it was too naïve since most members expressed concerns with regard to the imbalance between the members’ standard of fi lmmaking practices, language problem, and the issue of a

“good story.” Among them, the question of “good story” led to a heated argument in the board. Takechiyo Kimura, acting secretary general of FPA and executive secretary of Daiei, strongly claimed,

Japan says that we have had many propositions from the various countries in this area to have a co-production with us, but we think that for a co-production it is more important fi rst to fi nd a good story, for which we have a mutual agreement, before we start a co-production. . . . Without a good story on which we can mutually agree, we cannot say yes to a co-production. 56

Kimura’s bland reaction toward coproduction and his overemphasis on a “good story”

should be understood in the context of the Japanese fi lm industry’s disappointing experiences, especially of Daiei’s and Toho’s relationship with Hong Kong. In accordance with Japan’s adamant position, William Seiter, a representative of MPAA, demonstrated how America viewed postwar Asia. Chang Kuo-sin, a pro-American intellectual in Hong Kong who was supported by the U.S. government to set up his studio, Asian Pictures, asked Seiter’s opinion on the issue of coproduction and “good story.”

Seiter stressed the need for reeducation. He stated, “We [America] have now developed in three diff erent colleges or universities, a school for motion pictures, which includes courses in writing, cinematography, art direction and editing, and this is a major course in the University of California, and the University of Southern California.” 57 By stressing America’s brand new university courses on cinema, what Seiter meant was the need of American education for Asian cinema personnel. However, his stance annoyed the participants since they were experts on fi lmmaking in the region who had at least a couple of decades of experience in the industry. Ismail and Prince Yugala were among the most intimidated by Seiter’s proposition, but in line with Seiter, Chang again raised the issue of education and suggested seeking for external help for educating themselves: We [FPA] get a travel grant from the state department [the U.S. department], one for each member countries from the area. . . . Th
e grant covers travel expenses and all
expenses paid in America for a period of three months. . . . If we get a grant from the colonial offi
ce, the colonial department fund, or Colombo development fund, . . . so I suggest we discuss the fi rst resolution fi rst—of getting outside help.

Chang’s remarks reaffi
rm that many participants of FPA, in fact, were directly or indi-
rectly supported by one of myriad U.S. government–fi nanced or –supported organizations, and former British Far Eastern colonies (Malaya, Singapore, and Hong Kong), through the Colombo Plan, were receiving educational grants from either the United States or United Kingdom around that time. Chang, who led the latter half of the forum, 11_Miy

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the emergence of the asian film festival 237
went further. As an ardent supporter of “reeducating Asia,” he suggested a mutual scholarship in the area, primarily targeted to Japan, and asked Kimura whether Japanese fi lm industry would allocate two- to three-month scholarships to acquire modern technologies in Japan for other Asian fi lm technicians, writers, or directors. 58 Kimura again showed a hesitant response and reluctantly stated, “If member countries pay the travel-ling expenses and the staying expenses, then we will help with the other expenses which will be used in Japan. We will give that consideration as much as possible.” 59 Th en the

Philippines, which had a comparatively advanced and modernized fi lm industry, proposed two scholarships for its music conservatory for any member country that wished to develop its music and sound technology. 60 Th
e forum ended, and the whole event
fi nished in anticipation of the next festival, which would be held again in Tokyo.

End of the Decade

For those underdeveloped and newly independent countries in Asia, modernizing the industry and rationalizing the system were de facto catchphrases of most fi lm executives of the time. Constructing the state-of-the-art studios, adopting a Fordist-type mass-producing assembly line and an eff ective management system, and acquiring modern technologies were the participants’ ultimate dream. What most Asian fi lm executives faced, however, was political instability, rising sentiment of nationalism that was oft en incorporated with the fear of communism, and foreign currency regulations that made it diffi
cult to purchase or borrow raw stocks and new and modern fi lm equipment from America. As a result, Indonesian representatives Malik and Ismail closed their studios in 1957 due to the constant confl ict with the government. Th
e Philippines cinema
also went on to suff er a recession. Chang and his Asian Pictures stopped producing fi lms in 1959 since the U.S. government no longer supported his studio. South Korea and Taiwan became keen festival enthusiasts aft er their hosts in 1962 and 1964, respectively.

With the presence of two developmental states, the identity of AFF changed drastically.

South Korea held its fi rst AFF in May 1962. It was the fi rst international cultural event that the new country, under the regime of a military government, had ever hosted. To celebrate the one-year anniversary of the coup d’état led by major General Park Chung Hee in 1961, the festival was scheduled to be held May 12 to 16. As evidence of the unpredictable direction of regional political transformation, however, Indonesia withdrew, becoming involved with the PRC and North Korea in discussions for a new Asian fi lm festival that would include the countries outside of the FPA.

Th
ailand also withdrew. Th
us, Seoul hosted only fi ve other member countries: Japan,

Hong Kong, the Philippines, Singapore/Malaysia, and Taiwan, which together sent approximately eighty delegates, directors, and performers along with twenty-fi ve feature fi lms. 61 At the festival, Sarangbang Sonnimgwa Eomeoni (Houseguest and a Mother, Shin Sang-ok, 1961) won the best picture prize. Park, the new president, handed the trophy to Shin Sang-ok, owner of Shin Films, the country’s most powerful 11_Miy

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238 sangjoon lee
studio at the time. Th
e unexpected triumph of Houseguest and a Mother caused a
nationwide sensation, as it was the fi rst time that a South Korean fi lm had won the best picture award at the international fi lm festival. 62 At this pivotal moment in the nation’s fi lm industry, South Korea became a keen festival enthusiast. Two years later, in 1964, Taipei hosted the AFF for the fi rst time. Th
e Taiwanese fi lm industry had
blossomed in the 1960s. Th
e state-owned CMPC’s new executive, Henry Gong Hong,
was the de facto initiator of a fi lm genre called “healthy realism,” a type of melodrama

“with a strong civic message of conscientiousness, charity, hygiene, and environmentalism.” 63 Ke nu (Oyster Girl, Hsing Lee and Chia Li, 1964) and Yang yarenjia (Beautiful Duckling, Hsing Lee, 1965) are two signature examples of healthy realism.

Oyster Girl grabbed the best picture award at the Taipei festival, where Henry Gong Hong was chief of the jury. 64 Indonesia and Th
ailand were again absent, and the AFF
had become more or less an East Asian fi lm showcase. However, it was Run Run Shaw and Loke Wan-tho who ultimately survived in the end while the fi lm industries in Taiwan and South South Korea fell under strict controls by the military governments during the mid-1960s.

Shaw Brothers and MP&GI expanded their studios and achieved what we call a “pan-Chinese empire,” which dominated vast territories including Hong Kong, Malaysia, Singapore, Taiwan, and Chinese communities in Vietnam, Th ailand and

Indonesia, not to also mention Chinatowns in major Euro-American cities. Shaw, in Law Kar’s words, “utilized festival awards to bolster the company’s reputation in Southeast Asia.” 65 In a similar vein, Kinnia Yau, by focusing on the role of Daiei and the Shaw Brothers, claims that the history of the festival, especially between 1954 and 1969, demonstrates how the “Shaws established a close tie with the Japan’s Big Five and replaced them as the leading studio in Asia.” 66 Th
e 1960s’ AFF was used for the sake of

Hong Kong fi lm studios’ self-assurance of their regional power and a marketing tool for their “galaxy of stars.” As a result, Southeast Asia became underrepresented at the AFF, which became an arena for what we now call East Asia. Southeast Asia, although AFF
initially began there, largely disappeared and most Southeast Asian countries expressed discontent with the FPA and AFF. Aft er South Korea’s second hosting, in 1966, when the Shaw Brothers’ Lanyuhei ( Th
e Blue and the Black , Doe Ching, Hong Kong, 1966) won
the best picture award and South Korea, Taiwan, and Hong Kong shared most of the other major awards, Southeast Asian countries began to consider creating their own event. With the inauguration of the Association of Southeast Asian Nations (ASEAN) in 1967, Indonesia, Malaysia, the Philippines, and Th
ailand initiated an ASEAN subcom-
mittee on fi lm. Th
at group staged the fi rst Southeast Asian Film Festival in 1972. And two years later, in 1974, Indonesia led the establishment of the ASEAN Motion Picture Producers Association. 67

Despite the Japanese fi lm industry’s failed involvement with AFF, the American-led system was stabilized. Th
e Japanese government found its position in the system, and,
by then, the Japanese fi lm industry had started to decline. Th
e Japanese fi lm industry
was incurably wounded by the rising popularity of television. With its glorious studio era in the past, Japanese cinema suff ered from a downturn in national audience and 11_Miy

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the emergence of the asian film festival 239
the mass infl ux of Hollywood cinema. Nikkatsu, as a result, changed the studio’s policy in 1971. Aft er ceasing its operations for a while, the studio pronounced that the studio would produce only soft -core pornographic fi lms ( Roman Porno ). Shochiku, on the other hand, was in a slightly better position since it had a stable money earner: the Tora-san series. Th
e series released one or two fi lms per year since the fi rst Tora-san fi lm came out in 1969. Daiei, the most powerful and infl uential motion picture studio in Asia during the 1950s, declared bankruptcy in 1971. Nagata, who had initiated FPA, left the studio in the following year. With Nagata’s retirement and Daiei’s impoverish-ment, Japan withdrew from the FPA committee completely in 1972. In the year when Japan left FPA, AFF was held in Seoul as a noncompetition event. Japan only sent fi lm prints and no industry personnel attended the festival. During the festival, Hong Kong, Taiwan, and even South Korean producers and executives seriously considered ceasing the festival.

Epilogue

AFF survived and was renamed again in 1982. Since Australia and New Zealand had joined FPA in 1976 and 1977, respectively, AFF had to change its identity once again and became the Asia-Pacifi c Film Festival. However, the regional fi lm sphere had completely transformed, and Asian cinema entered a new period of fi lm festivals.

Ever since 1977, with the inauguration of the Hong Kong International Film Festival, the importance of AFF has rapidly declined in the region. Th
e Japanese government
again initiated Japan’s own prestigious international fi lm festival during the 1980s. Th is
time, Japan’s Ministry of Economy, Trade and Industry (METI) took the lead. METI had been preparing for Tsukuba Expo, which would be Japan’s third world’s fair aft er Expo ’70 in Osaka and Expo ’75 in Okinawa. In 1985, the Tokyo International Film Festival took off to generate and amplify the synergy. Again, fi lm industry moguls—
aft er Nagata, who had passed away a few months before the festival—took charge of the festival committee as they did for AFF in the 1950s. However, the collective intention of METI and the Japanese fi lm industry was fundamentally diff erent from the past. Th
e Tokyo International Film Festival, from its inception, aimed to project itself as an “international” fi lm festival comparable to Cannes and Venice and did not necessarily limit itself to Asian cinema. Despite its promising start, however, the Tokyo International Film Festival failed to brand itself as “prestigious” and “world class.” Th e
status of the festival rapidly faded aft er the emergence of the Busan International Film Festival in 1996. In the exceedingly competitive arena of regional fi lm festivals, the Busan International Film Festival and the Shanghai International Film Festival have successfully proved their signifi cance since the early 2000s. Although AFF is still, surprisingly, holding its annual event, regional media or fi lm personnel no longer pay attention to AFF since its initial promises and infl uences over the regional fi lm industry and culture have dissipated.

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Acknowledgements

An earlier version of this essay was presented at the Kinema Club workshop held at Harvard University in May 2009. I would like to thank Abé Markus Nornes for his support of this project, and Daisuke Miyao, Michael Raine, Anne Mcknight, and Alexander Zahltern. Mitsuhiro Yoshimoto, Zhang Zhen, Chris Berry, Dana Polan, Soyoung Kim, Kwangwoo Noh, Jung-bong Choi, Jungyun Oh, and Benjamin M. Han read the revised draft and provided helpful suggestions, comments, and advice.

Notes

1 . In 1953, with four more fi lm executives in Indonesia (Djamaludin Malik), the Philippines (Manuel de Leon), Th
ailand (Prince Bhanubandhu Yugala), and Taiwan (Li Yei), FPA was
initiated. Among eleven offi
cial board members, Japan dominated the board by occupying
four seats (including Nagata), the Shaw family held two (Run Run for Malaya/Singapore and Runde for Hong Kong), and Indonesia took two (Malik and Usmar Ismail), while Th
ailand, Taiwan, and the Philippines each received one seat, respectively. Consequently, from the beginning, FPA was Japan’s organization, having two sidekicks, the Shaw family and Malik/Ismail.

2 . At the FPA’s third festival, Alexander Grantham, governor of Hong Kong, gave the host’s welcome speech at the opening reception. Interestingly enough, he remarked that the festival “teaches me some geography, for I had never realised before that Japan was part of Southeast Asia!” Whether or not this comment infl uenced the decision, the festival was renamed the Asian Film Festival aft er the Hong Kong event. Th
roughout this article, I will
use AFF for every fi lm festival held under FPA since its inception in 1953 unless otherwise indicated.

3 . Eiga Nenkan ( Tokyo : Kinema Jumpo-sha , 1955 ), 54–60 .

4 . “ Big Five Film Companies Here Headed by Capable Leaders ,” Nippon Times , May 16, 1954 , 7 .

5 . Th
e reported budget was 30 million yen. Five Japanese major studios shared two thirds of the budget while FPA covered the rest. See Matsuyama Hideo , “ Tonan ajia eigasai koki ,”

Kinema Junpo (June 1954 ): 74 .

6 . “ Jihyo: Tonan ajia eigasai no seika ,” Kinema Junpo (June 1954 ): 21 .

7 . “Daiei Film Golden Demon Judged Best Asia Movie,” Nippon Times , May 20, 1954 , 1 .

8 . “ Oscar Time in Asia: Sixth Asian Film Festival ,” Southern Screen (May 1959 ), 15 .

9 . Nippon Times , May 20, 1954 .

10 . Poshek Fu , “ Th
e Shaw Brothers Diasporic Cinema ,” in Poshek Fu (ed.), China Forever: Th e

Shaw Brothers and Diasporic Cinema ( Urbana: University of Illinois Press , 2008 ), 11 .

11 . Grace Ng , “Li Han Hsiang’s Long Men Zhen ,” in Wong Ain-Ling (ed.) Li Han-Hsiang, Storyteller ( Hong Kong : Hong Kong Film Archive , 2007 ), 143 .

12 . Cindy Hing-Yuk Wong , “ Film Festivals and the Global Projection of Hong Kong Cinema ,”

in Gina Marchetti and Tan Se Ka (eds.), Hong Kong Film, Hollywood and the New Global Cinema: No Film Is an Island ( London : Routledge , 2007 ), 181 .

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the emergence of the asian film festival 241

13 . Christina Klein , Cold War Orientalism: Asia in the Middlebrow Imagination, 1946–1961

( Berkley : University of California Press , 2003 ), 199.

14 . Kinnia Yau Shuk-ting , Japanese and Hong Kong Film Industries: Understanding the Origins of East Asian Film Networks ( London : Routledge , 2010 ), 63.

15 . Yomota Inuhioko , Understanding Japanese Cinema , trans. Park Jeon-yeol ( Seoul, South Korea : Hyeonamsa , 2001 ) ; Donald Richie and Joseph Anderson , Japanese Film: Art and Industry ( Princeton, NJ : Princeton University Press , 1982 ) ; Peter B. High , Th e Imperial

Screen: Japanese Film Culture in the Fift een Year’s War, 1931–1945 ( Madison : University of Wisconsin Press , 2003 ), 320 ; Report on the 3rd Annual Film Festival of Southeast Asia (Hong Kong, 1956 ), 38.

16 . Th
is intriguing story of Nagata Masaichi’s overnight success is well documented in Peter B. High , Th
e Imperial Screen: Japanese Film Culture in the Fift een Year’s War, 1931–1945

(Madison: University of Wisconsin Press, 2003), 314–321.

17 . Ho Hyeon-chan , “ South Korean Cinema on the Road to the Venice ,” Silver Screen (August 1965 ): 65 ; “ Th
e Colorful Cannes Film Festival ,” Southern Screen (June 1960 ): 30–33 ; “ Shaw Brothers into World Market ,” Southern Screen (July 1963 ): 3–4 .

18 . Hiroshi Kitamura , Screening Enlightenment: Hollywood and the Cultural Reconstruction of Defeated Japan ( Ithaca, NY : Cornell University Press , 2010 ), 177.

19 . For more about Nikkatsu’s reentrance to the market, see Eiga Nenkan (Tokyo: Kinema Jumpo-sha, 1955 ), 313–315 ; Mark Schilling , No Borders No Limits: Nikkatsu Action Cinema ( Farleigh, UK : FAB Press , 2007 ), 12–29.

20 . Mori Iwao of Toho and Kawakita Nagamasa, a head of Towa, were all interested in global outreach of Japanese cinema. As Nagata traveled to Hollywood in January 1952 for possible business contracts, Mori also spent time in Hollywood and Europe from March to May of 1951 and he met Joseph von Sternberg in New York for Kawakita’s Japan-America coproduction project Anatahan (also known as Saga of Anatahan ). Accordingly, Mori, Nagata, and Kawakita all tried to reach outside of Japan, and they were indeed the founding members of FPA although Kawakita stepped down at the last moment. Aft er his American tour, on June 19, 1953, Nagata introduced his idea of initiating FPA at the Society for the Promotion of Japanese Film Industry. See Eiga Nenkan (Tokyo: Kinema Jumpo-sha, 1955 ), 54. For more about the production history of Anatahan , see Sachiko Mizuno , “ Th e Saga of

Anatahan and Japan,” Spectator 29 . 2 (2009): 9–24 .

21 . “ Success Abroad Bring[s] Boom to Movie Export ,” Nippon Times , May 16, 1954 , 6 .

22 . See Aaron Gerow , “ Narrating the Nation-ality of a Cinema: Th e Case of Japanese Prewar

Film ,” in Alan Talisman (ed.), Th
e Culture of Japanese Fascism ( Durham, NC : Duke

University Press , 2009 ), 189 ; Aaron Gerow , Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925 ( Berkeley : University of California Press , 2010 ), 113–114.

23 . Yau , Japanese and Hong Kong Film Industries: Understanding the Origins of East Asian Film Networks 64.

24 . Richie and Anderson , 232–233.

25 . “ S. E. Asian Nations Take Part in Film Festival Here ,” Nippon Times , May 16, 1954 , 5 .

26 . Kinema Junpo (May 1954 ), 63–64 .

27 . As an apparent instance, AFF and the second exhibition of fi lm technologies and facilities were held in Tokyo simultaneously. Th
e exhibition includes a forum, lectures, test shooting
sessions, and many other special events. See “ Th
e Second Exhibition of Film Technologies
and Facilities ,” Eiga Nenkan (1955), 257–258 .

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242 sangjoon lee

28 . See Eiga Nenkan , 1955 , 1956 , 1957 .

29 . Report on the 3rd Annual Film Festival of Southeast Asia (Hong Kong, 1956 ), 11

30 . Heide Fehrenbach , Cinema in Democratizing Germany: Reconstructing National Identity aft er Hitler ( Chapel Hill : University of North Carolina Press , 1995 ), 236.

31 . Kyeonghyang Sinmun , June 19, 1956 , 6.

32 . South Korea’s participants in the FPA cooperated with and were supported by the Asia Foundation, a private nonprofi t organization. TAF was fully funded by various arms of the U.S. government, particularly the Central Intelligence Agency (CIA). Th e Asia

Foundation’s CIA connections were not publicly acknowledged until 1967, when the truth was unveiled by a former CIA agent and printed by the left ist magazine Ramparts and, subsequently, the New York Times . See Wallace Turner , “ Asia Foundation got CIA Funds ,”

New York Times , March 22, 1967 , 17 ; Sol Stern , “ A Short Account of International Student Politics and the Cold War with Particular Reference to the NSA, CIA, etc .,” Ramparts 5 . 9 (1967): 29– 39 . Victor Marchetti argues that the Asia Foundation had the objective

“to disseminate throughout Asia a negative vision of Mainland China, North Vietnam, and North Korea.” He further writes, “it [TAF] sponsored scholarly research, supported conferences and symposia, and ran an academic exchange program, a CIA subsidy that reached 88 million dollars a year.” See Victor Marchetti and John D. Marks , Th e CIA and
the Cult of Intelligence ( New York : Knopf , 1974 ), 157.

33 . Tony Judt suggests that U.S. foreign cultural programmes “employed 13,000 people and cost US$129 million” by 1953. Although most of this expenditure went to the intellectual elites of Western Europe, Asia had emerged as a new front in the Cold War with the founding of the People’s Republic of China (PRC) in 1949. See Tony Judt , Postwar: A History of Europe since 1945 ( New York : Penguin Books , 2005 ), 223.

34 . “ Bring Outlook for Movie Festival; Better Films, Wider Mart Foreseen ,” Nippon Times , May 16, 1954 , 5 .

35 . Report on the 3rd Annual Film Festival of Southeast Asia (Hong Kong, 1956), 12.

36 . Oba Mie , “ Japan’s Entry into ECAFE ,” in Iokibe Makoto , Caroline Rose , Tomaru Junko , and John Weste (eds.), Japanese Diplomacy in the 1950s ( New York : Routledge , 2008 ), 99 .

37 . E. E. Ward , “ Th
e Outlook for ECAFE ,” Far Eastern Survey: American Institute of Pacifi c Relations , April 6, 1949 , 75 .

38 . Nippon Times , June 3, 1949 .

39 . John W. Dower , Japan in War and Peace: Selected Essays ( New York : New Press , 1993 ), 155.

40 . Bruce Cumings , “ Japan’s Position in the World System ,” in Andrew Gordon (ed.), Postwar Japan as History ( Berkley : University of California Press , 1993 ), 34 .

41 . Yoshimi Shunya , “ America as Desire and Violence: Americanization in Postwar Japan and Asia during the Cold War ,” Inter-Asian Cultural Studies 4 . 3 (2003): 442 .

42 . W. W. Rostow , An American Policy in Asia ( New York : John Wiley & Sons , 1955 ), 5.

43 . Quoted in Zbigniew Brezezinski , “ Th
e Politics of Underdevelopment ,” World Politics 9 . 1

(1956): 55 .

44 . By dividing Okinawa and the mainland, placing a military camp in the former and concentrating its energy on economic growth for the latter, the Truman administration, represented by George Kennan, pressured the Yoshida cabinet to link it to the markets of Southeast Asia, which, in Yoshimi’s words, is an “East Asian Co-Prosperity Sphere under an American military aegis” ( Yoshimi Shunya, “America as Desire and Violence: Americanization in Postwar Japan and Asia during the Cold War,” Inter-Asian Cultural Studies 4.3 (2003): 442 . ).

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the emergence of the asian film festival 243

45 . Cited in Dower , 193.

46 . Akira Suehiro , “ Th
e Road to Economic Re-entry: Japan’s Policy toward Southeast Asian

Development in the 1950s and 1960s ,” Social Science Japan Journal 2 . 1 (1999): 87 .

47 . Ibid. , 88 .

48 . Ibid. , 90 .

49 . Richie and Anderson , 229–30.

50 . “Hong Kong’s Back Door , Yu Ming Cop High Honors at Asian Film Fest,” Variety , April 19, 1960 , 11 .

51 . Quoted in Asia-Pacifi c Film Festival 50th Anniversary Catalogue (2005), 11–12, Kuala Lumpur, Malaysia: Ministry of Culture.

52 . “developmental state” in this context indicates a term used by a group of international political economy scholars such as Chalmers Johnson, Robert Wade, Alice Amsden, and Meredith Woo. See Alice H. Amsden, Asia’s Next Giant: South Korea and Late Industrialization (Oxford: Oxford University Press, 1992) ; Robert Wade , Governing the Market: Economic Th
eory and the Role of Government in East Asian Industrialization ( Princeton, NJ : Princeton University Press , 1990 ) ; Jung-Eun Woo , Racing to the Swift : State and Finance in South Korean Industrialization ( New York : Columbia University Press , 1991 ) ; Meredith Woo-Cumings , ed., Th
e Developmental State ( Ithaca, NY : Cornell University Press , 1999 ).

53 . Richie and Anderson , 248.

54 . Variety, April 19 (1960): 11.

55 . Report on the 3rd Annual Film Festival of Southeast Asia 119.

56 . Ibid. , 120.

57 . Ibid. , 120–121.

58 . Ibid ., 123.

59 . Ibid ., 124.

60 . Indeed, educating and training fi lm technicians in Asia were pivotal issues that most fi lm executives in the region shared throughout the 1950s. K. L. Khandpur, senior director of fi lm division in India, proposed two solutions at UNESCO’s annual meeting in January 1960. He stated, “Since satisfactory training facilities are not now available in Southeast Asia, technicians of the region can be given adequate instruction (a) by arranging for them to train in western countries, or (b) by setting up comprehensive training schools within the region itself ”(5). Khandpur claimed that the latter is more ideal and the two more advanced countries, India and Japan, should act passionately to reeducate the rest of South East Asian fi lm technicians. K. L. Khandpur , “ Problems of Training Film Technicians in South East Asia ,” UNESCO Meeting on Development of Information Media in South East Asia , Bangkok, January 18–30, 1960 .

61 . Seoul Sinmun , May 14, 1962.

62 . Donga Ilbo , May 10, 1962.

63 . Emilie Yueh-yu Yeh , “ Taiwan: Popular Cinema’s Disappearing Act ,” in Anne Tereska Ciecko (ed.), Contemporary Asian Cinema: Popular Culture in a Global Frame ( New York : Berg Press , 2006 ), 161 .

64 . Loke Wan-tho, president of Cathay Organization (including MP&GI) and a rival of the Shaw family, was killed in a calamitous plane crash during the festival. Taiwan’s Long Fang, a director at Taiwan Studio, along with other directors and executives from the Philippines, was killed as well. Th
is tragic accident changed the regional fi lm industry.

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244 sangjoon lee

Th
e diminishment of MP&GI’s fi lm production department contributed to Shaw Brothers’

domination in the region.

65 . Law Kar and Frank Bren ,

Hong Kong Cinema: A Cross Cultural View ( Lanham, MD : Scarecrow Press ), 167.

66 . Kinnia Yau Shuk-ting , “ Shaws’ Japanese Collaboration and Competition as Seen through the Asian Film Festival Evolution ,” in Wong Ain-ling (ed.), Th e Shaw Screen: A Preliminary

Study ( Hong Kong : Hong Kong Film Archive , 2003 ), 279 .

67 . Th
ird Meeting of the ASEAN Sub-Committee on Film: Offi
cial Report , Jakarta, Indonesia,

November 1974 .

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chapter 12
ya m ag ata – asia –
e u ro pe : t h e
i n t e rnat i o na l f i l m
f e s t i va l sh o rt c i rc u i t
abé mark nornes

The “discovery” of Japanese cinema is a hallowed story in fi lm history. A programmer for the Venice International Film Festival saw Rashomon (1950), was stunned, selected it against the wishes of studio head Nagata Masaichi, and screened it unbeknownst to the director; the fi lm won the Golden Lion, and suddenly every festival desired a Japanese fi lm in its lineup. Th
is initiated a steady exploration of the riches on off er from a century of Japanese cinema, a journey that—as evidenced by this book—is surely ongoing. Film scholars would like to take credit for much of this work, but in point of fact kudos must fi rst go to programmers like the one from Venice. Film festivals have been the main interface between Japanese cinema and its world audience, an alternative distribution network devoted to enriching fi lm culture that is relatively sheltered from market pressures. 1

Th
is global response has built careers and shaped the canon. However, beyond this local/global interchange, festivals occasionally operate in something akin to a regional feedback loop, which can be remarkably productive. Th
is chapter explores this dynamic
with the example of the Yamagata International Documentary Film Festival (1989– ), and we begin with a deceptively simple question:

Which festivals matter ? What constitutes a so-called A-festival? What qualities prevent an aspiring B, C, or Z festival from rising up the ranks? Perhaps someone, somewhere is maintaining a neatly ordered list, but in any case there is something so automatic about it all. 2 Naturally, sites like Cannes, Venice, Berlin, Sundance, and Toronto are the most important venues. Or if one is interested in the documentary form, the list must add a few more: Amsterdam, Nyon, Margaret Mead, and the venerable 12_Miy

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246 abé mark nornes

Flaherty. Th
ese are the toughest festivals to enter. Th
ey feature the most premières. Th
eir
competitions are where careers are made, and their markets are where deals are made.

Of course, they are the most important festivals in the world. Th e ones that matter .

At the same time, from a certain perspective on that same world, there is something glaringly obvious about the geography of that list. Does this mean that festivals in other parts of the world don’t matter as much, or in the same way? As someone who frequents Asian fi lm festivals, and has even worked on one called Yamagata, I have always been struck by the indiff erence to—not to mention ignorance of—Asian venues among European and North American fi lmmakers and critics. (Programmers are another matter altogether, as it is their job to know more about what is going on in the fi lm world than anyone.) Even amid the cosmopolitan glitter of the international fi lm festival, these citizens of the fi lm world can, from a certain perspective, appear quite provincial.

Th
is should hardly be surprising, because the international fi lm festival world is embedded in geopolitical structures and epistemologies that grant Europe the status of subject. It is true that at one very material level, this is about money. Prestige in this arena is deeply linked to a festival’s market. However, the marketplaces in regions like Asia are woefully undeveloped and typically hobbled by governmental restriction, in contrast to the private and public subsidies that many European fi lm cultures enjoy. At the same time, decades of critique from orthodox Marxism teaches us that the order and make-up of that A-list cannot be adequately accounted for by the market alone. In fact, we must look to Enlightenment thought itself, with its “fi rst Europe, then elsewhere” structuring that discounts the relevance of non-Western fi lm cultures—not non-Western “festival fi lms,” which are highly valued, but rather popular cinema, star systems, local criticism, and fi lm theories, not to mention exhibition sites like festivals.

Th
is is related to the fundamental dynamic underlying the historiographic problem fi lm studies enduringly exhibits, a problematic we might reframe as “fi rst Hollywood, then elsewhere.” However, in a discussion of the international fi lm festival circuit, we cannot help noticing that Los Angeles has never managed to stage a festival for the A-grade. Th
e tempering of Hollywood’s considerable power is clearly one of the fi lm festival’s deep attractions; festivals and their audiences may love visits by glamorous stars, but no festival is complete without a panoply of fi lms from across the world. One reason is that, starting from the art cinema of the 1950s era, fi lm festivals were conceptualized as sites of discovery and rejuvenation. In an eloquent, compact, yet magisterial essay describing the sweep of world cinema history, Dudley Andrew writes about this dynamic:

Cinematic modernity thus moved forward as a series of waves in a wide ocean of activity, but progress or development was measured in and by the West. . . . A tired Europe would soon depend on the energy of ideas coming from or involving its former colonies. But how could European intellectuals credit the “peripheral”

without rehearsing the centrism that produces colonial thinking in the fi rst place?

[European festivals invited] nations from beyond the West’s periphery to submit fi lms that might have something essential to contribute, something unavailable to those in the center. . . . And yet value could properly be assessed only at Western 12_Miy

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yamagata–asia–europe 247
festivals, and only by Western, specifi cally Parisian critics. European festivals thus served as a stock market where producers and critics bought and sold ideas of cinema sometimes investing in futures and trading on the margin, with the quotations registered at Cahiers du Cinéma . 3

Asian fi lmmakers may make great fi lms, but they must ultimately linger in their own national cinemas until the programmers of Europe “discover” them. Make no mistake, the programmers of North American and European fi lm festivals have done an astounding job of selecting and promoting Asian fi lms, especially since the 1980s; however, my point is that a given fi lm or fi lmmaker achieves an international profi le only through the good work of these programmers from Europe and their festivals. And as for festivals outside of Europe, their fate is, to borrow a phrase from Dipesh Chakrabarty, to sit in the waiting room of history. Th
is reality invites us to think about the nature of the ground
upon which they operate, the (fi lm) world in which fi lm programmers travel.

Even if festivals outside of Europe adopt all the traditional trappings of the A-list—
stars, premières, markets—they will never quite measure up. A cringe-worthy example is the Tokyo International Film Festival. Despite a fl ush bankroll and an abundance of stars on carpets (promoting fi lms that are already slated for release in subsequent months), Tokyo’s festival was never taken seriously. It left the embarrassing spectacle of an ambitious Asian fi lm festival with the means to compete, desperately seeking recognition from our imaginary Europe. One may want to fault anything from the management to the sky-high price of local hotels, but even the patently successful festival in Busan feels regional in the face of Berlin’s global prestige. It is as if “A” means something diff erent in countries that don’t write with Roman letters.

More fascinating are the subtle infl ections of Europe’s dominance—and by extension indiff erence—on the ground. Consider a typical party at a festival in the heart of Europe.

Amid the fl ux of networking fi lmmakers, distributors, critics, and programmers, it is hard not to notice the Asian visitors forming isolated groups. Language diff erence is one issue here, but it is also symptomatic of the indiff erence they meet in Europe. Even at Asian festivals with competitions—spaces the programmers explore with abandon—
the competition fi lmmakers tend to stick together, warily eyeing each other’s work, and rarely stray too far into other programs. Th
ey tend to learn little to nothing about their
host festival, the local fi lmmakers and their scene.

It is actually this last dynamic that I wish to focus on in the remainder of this chapter—the energies, the fi reworks, oft en occurring in the international fi lm festival circuit’s “peripheries” (those places relegated to the status of marginality by Europe). Th e
dilemma of Asian fi lm cultures—desiring recognition from the European other and being greeted by indiff erence—is an old and enduring dynamic that goes back to the silent era. It has even driven fi lm movements in the region as early as the 1910s. 4 It is the reaction of Asian fi lm cultures to this indiff erence that can be remarkably productive. And in the case of the international fi lm festival circuit, one ends up with a local or regional short circuit that transforms an event of even modest scale into a festival that matters.

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248 abé mark nornes

A Brief History of the Asia–Europe

Conduit

In the remainder of this chapter I wish to focus on a single example to explore this dynamic. Th
is would be the Yamagata International Documentary Film Festival, which I worked on, or collaborated with, in a variety of capacities since 1990. However, before examining this particular regional short circuit, where Yamagata came to serve as one of many regional nodes, I want to briefl y consider how the international circuit has historically measured the quality of Asian fi lm festivals. Th
is is because the festival in Yamagata
appeared just as the mechanics of the Asia-Europe relationship began transforming.

Typically, value has been determined by a harsh utilitarian measure: a festival mattered to the degree that it serves the programmers of Europe in the process Andrew described above. 5 Th
e very fi rst international festival in Asia was an attempt to fos-
ter regional synergies, distribution routes, and technology exchanges in the face of European indiff erence. Th
is was the Southeast Asian Film Festival, which was estab-
lished in 1954. It continues to the present day as the Asian Film Festival, making it one of the oldest festivals in the world; it is certainly the oldest festival no one has ever heard figure 12.1

Kawakita Kashiko played an enormous role in mediating Japanese and

Euro-American fi lmmaking. Here she stands between Kurosawa Akira and John Ford on the set of Gideon’s Day (1958). Photograph courtesy of the Kawakita Memorial Film Institute.

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yamagata–asia–europe 249
of. 6 Th
is has always been a rather clubby aff air, run mainly by government fi lm offi ces
and major studios, and is a failure if its reality is judged against its loft y goals. It was probably hobbled by being the pet project of too few people. At the same time, throughout the 1950s, 1960s, and 1970s, it was one of the few international fi lm events in the Asia-Pacifi c region.

It would have had a very diff erent stature if European programmers had had a use for it. However, back then festivals were content to rely on the suggestions of government agencies and key local informants on the ground. Aft er all, they only needed a few fi lms from a handful of (usually Indian or Japanese) auteurs. Programmers had no need for the mediation of an Asian fi lm festival. Th
eir modest slates could be satisfi ed through
the recommendations of a select few intermediaries. In the case of Japanese fi lm, the two most important fi gures would certainly be Kawakita Kashiko and Donald Richie.

Kawakita began her career in the 1930s as the spouse of producer Kawakita Nagamasa.

Together they forged ties with China and Germany in the wartime era, and aft er her husband’s death she founded the Kawakita Memorial Film Institute. Th roughout the
postwar era, she was a fi xture on the European and North American fi lm festival circuit, buying fi lms for domestic distribution and advising festivals on the latest developments in Japanese cinema. And her institute was (and still is) the most important stop for any foreign programmer, as it not only off ers advice but also secure prints for private screenings. Richie was equally visible at the fi lm festivals, and was also a man-datory stop for any visiting programmers; however, instead of a personal institute and screening room, he wielded the powerful platform of his critical and academic writings.

Between these two powerful fi gures, the circuit’s modest appetite for Japanese fi lm was suitably satiated.

Th
e situation changed in the 1980s when Western festivals felt compelled to strive for better coverage of Asian cinema. Th
is corresponds to an epochal transition

Andrew describes as a shift from the “federated phase” to the “world cinema phase.”

Programmers from the exhausted modernist cinemas of Europe began to look far beyond Japan and India to discover vibrant fi lm cultures in the most unexpected places, from Korea to the New Taiwan Cinema to the Fift h Generation in the PRC. For the fi rst time, programmers of the West began to value non-Western fi lm festivals because it was there that they could fi nd a more heterogeneous selection than they received from previous informants. It should come as no surprise that this process began on an American outpost halfway to Asia, where the local language was English and no intermediaries were necessary.

By the mid-1980s, the Hawai’i International Film Festival became an important conduit for information about the situation across the breadth of Asia. It was perfectly suited to the role. Th
e festival was established in 1981 by the East-West Center, a research and teaching facility of the American government (the half joke among its students and researchers was that it was essentially a training facility for the CIA). Under the inde-fatigable leadership of Jeannette Paulson, the festival swift ly grew and took to specializing in Asian cinema. What’s more, it enjoyed the expertise of scholars in the East-West Center, such as Paul Clark and Wimal Dissanayake. Th
e Hawai’i programmers traveled

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250 abé mark nornes
to Asian fi lm centers to create a network of informants and learn the situations on the ground. Th
ey also published unusually thick catalogs, gray with informative essays about individual fi lmmakers, movements, and national cinemas that had rarely been addressed in English-language print. Th
e festival brought together a fair representation
of Asia’s annual output every December. Many of the festival’s key informants were regular visitors to the festival, such as Donald Richie (Japan), Kawakita Kashiko (Japan), Chiao Hsiung-ping (Taiwan), Wong Ain-ling (Hong Kong), Tony Rayns (UK), and Aruna Vasudev (India), and they brought many directors in to talk about their fi lms and meet foreign programmers. Th
e East-West Center even held an academic conference in
conjunction with the festival, promoting research into Asian cinema while giving scholars access to the latest crop of fi lms. By the late 1980s, when I served on the festival as an intern, the Hawai’i International Film Festival was an important site for the programmers of Europe to see the best of new Asian cinema, network, and select fi lms for their own festivals.

Yet “waxing and waning” is another structure of the international fi lm festival circuit, and it wasn’t long before Hawai’i was displaced by Hong Kong. Th
is process probably
began with the sensational splash made by Yellow Earth ( Huang tudi, 1984) at the 1985

Hong Kong International Film Festival (1977– ). Word spread swift ly that an amazing new generation of fi lmmakers had emerged in the PRC. Th
e epicenter for the Fift h

Generation’s discovery was Hong Kong, but it was still a “discovery” by Western critics and festivals that put them on the map. At Hong Kong, programmers found a much larger selection of Chinese-language fi lms on top of a smart selection of Asian cinema, thanks to programmers like Roger Garcia, Wang Ain-ling, Li Cheuk-to, Stephen Teo, and others. Hong Kong also published a running series of thick, meaty catalogs for their retrospectives on local cinema; it is no exaggeration to say they were, through programming and publication, writing the history of Hong Kong fi lm. It is also largely through Hong Kong that New Taiwan Cinema and then the Hong Kong popular cinema found its global audience.

In the fi rst years of the new century, however, most of the foreign programmers fl ed Hong Kong for the well-endowed Busan (Pusan) International Film Festival. 7 Th is
remains the most prestigious festival in Asia. At the same time, the fi lm festival world has radically changed, so Busan’s place in the system is substantially diff erent in kind from that of its predecessors. Its importance is arguably established by its sheer scale and the success of its market, but not necessarily on its usefulness as a site for European programmers to see as many Asian fi lms as possible in as short a time as possible—a space to network and study. Th
is is to say that the fi lm festival circuit underwent a fun-
damental transformation at the turn of the century. Before this, Hawai’i and Hong Kong served as conduits for Asian fi lms on their way to Europe, because virtually none of the programmers of Europe could speak Asian languages, and few could actually invest in extended trips to the region. Most were dependent on the festivals specializing in Asian fare. Today, however, there are far more programmers with Asian-language skills that can access information and meet people without intermediaries. Th
ere are also major
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yamagata–asia–europe 251
of Asian fi lms. Furthermore, in the age of the Internet, it can be easy to forget how the Hawai’i and Hong Kong catalogs were treasure troves of information one could fi nd nowhere else; now the catalogs of every festival in the world are a click away. Th anks to
all these factors, once “important” festivals like Hawai’i, Hong Kong, and Busan—festivals that mattered—appear more like regional or even local aff airs.

Sparks Fly: The Case of Yamagata

While the organizers of Hong Kong and Busan festivals may bristle at the idea that they are, from a certain perspective, more regional than international festivals, I assert this is precisely why they matter. Europe will always set the terms for any purported universals, such as the “international” in “international fi lm festival circuit.” Ambitious festivals in Asia, Africa, and Latin America place themselves in the circuit, but they will never matter in the same way. A screening at Busan, currently the most prestigious of Asian festivals, pales in signifi cance to being selected by any number of events in North America or Europe. At the same time, these Asian festivals’ regional and local prominence is probably amplifi ed by European indiff erence. Th
is is to say, the international fi lm festival
circuit is fi lled with short circuits —one of the most thrilling and hopeful aspects of fi lm history.

Consider the case of the Yamagata International Documentary Film Festival, which came out of nowhere in 1989, and is held in what would generally be considered the middle of nowhere. Despite its dangling of serious prize money for the competition, it remains largely unknown among the fi lmmakers and programmers of Europe. In Asia, however, it has been vastly infl uential. A close look at Yamagata can teach us much about the fi lm festival short circuit.

Yamagata held its fi rst outing in 1989. It is oft en attributed to the vision of Ogawa Shinsuke, an important documentary director who moved his collective to the prefecture in the mid-1970s. Actually, it was spearheaded by a local media magnate, Tanaka Satoshi, who persuaded the mayor’s offi
ce to commit to a ten-year budget as a celebra-
tion of the city’s one hundredth anniversary (the festival has since gone independent).

Tanaka brought Ogawa in to advise the staff and volunteers, all nonprofessionals, holding classes to actually school them in documentary fi lm and its history. Th ey needed
those lessons. Yamagata was deep in the northern mountains of Japan, a city of 250,000
sitting at the base of a 6,000-foot volcano. No one had ever seen anything other than television documentary.

Back in the major cities, everyone was surprised to hear about this plan to create an international fi lm festival so far from the cultural capital of Tokyo. Th ey were just as surprised at the results. Foreign guests at the fi rst outing included Jon Jost (United States), Robert Kramer (France/US), Marceline Loridan (France), Nestor Almendros (Cuba/

US), Johan van der Keuken (Netherlands), Monica Flaherty (US), and many others.

Joris Ivens was to come, but he passed away several months before the festival.

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252 abé mark nornes

figure 12.2 Th
e 1989 Asia Symposium at Yamagata International Documentary Film

Festival. From left to right: Kidlat Tahimik (Philippines), Zarul Albakri (Malaysia), Teddie Co (Philippines), Nick Deocampo (Philippines), Stephen Teo (Malaysia / Hong Kong), Ogawa Shinsuke (Japan), Manop Udomdej (Th
ailand), Kong Su-Chang (South Korea),

“Peggy” Chiao Hsiung-ping (Taiwan), and Tsuchimoto Noriaki (Japan). Photo courtesy of the Yamagata International Documentary Film Festival Network.

In addition to the main competition, the festival held an “Asia Symposium,” which was moderated by Ogawa. It was essentially a panel discussion but ended up being the talk of the festival. Panelists included Tsuchimoto Noriaki (Japan), Stephen Teo (Malaysia / Hong Kong), Nick Deocampo (Philippines), Teddie Co (Philippines), Zarul Albakri (Malaysia), “Peggy” Chiao Hsiung-ping (Taiwan), Kong Su-Chang (South Korea), Manop Udomdej (Th
ailand), and Kidlat Tahimik (Philippines)—with Hong

Ki-Seong (South Korea) and Tian Zhuangzhuang (PRC) unable to attend for political reasons. From today’s perspective, this fascinating symposium marks a turning point in Asian documentary fi lm. Participants described the conditions they worked under back home, but this was mere background for the main theme, posted as an angry question by Ogawa: Why are there no Asian fi lms in the competition of this, the fi rst documentary fi lm festival in Asia? Th
e symposium left the participants charged up, and discus-
sions about the Asian situation continued throughout the festival. Kidlat Tahimik, who started his fi lm career in Germany, told people about the Oberhausen Manifesto and suggested that the time was ripe for a manifesto of their own. He draft ed one, and the symposium participants signed it in an impromptu ceremony / press conference. Here is the text:

We, the Asian Filmmakers present here, at the Yamagata International Documentary Film Festival ’89, call attention to the sad absence of any Asia fi lm in the competition. . . . We ask then in earnest . . . why are the documentaries “of quality and of interest” that enter the international exchange of information mainly 12_Miy

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yamagata–asia–europe 253
in the hands of those countries who have the material resources to realize these fi lms? We note, with regret, that there exist many obstacles to the opportunities for our fi lm visions to be produced and disseminated in the real world dominated by political and market motivations. We acknowledge, with sadness, that these institutional roadblocks originate from a complex mix of third-world realities as well as international imbalances. We accept, with concern, that these cannot be eradicated overnight. But we believe that these obstacles can be overcome only with concerted eff orts by ourselves, the Asian fi lmmakers, for a start . . . with support from the energies generated at international gatherings like YIDFF, committed to the believe that independent social and personal documentaries are invaluable to present and future generations. Th
erefore, We Th
e Asian Filmmakers
present here, declare our commitment to maintain a network of Asian Filmmakers sharing of our visions, as well as our problems and solutions. We dramatize here, our desire to plant the seeds for the renaissance of independent documentary fi lmmaking in our region. We affi
rm here with optimism, our determination to
seek, develop and implement approaches to deal with the obstacles, so that future international events like YIDFF will not be short of good Asian fi lms. We declare here, the SPIRIT of the independent Asian documentary fi lmmakers is alive! And will one day, soar with the wind!

Th
e challenges confronting these fi lmmakers were hardly resolved at the 1989 symposium, but some of the problems were obvious and widely shared. Asian documentary fi lmmakers enjoyed neither grant opportunities, government support, nor the most rudimentary of distribution networks. Most lived in impoverished economies, where 16mm fi lm was far beyond the reach of anyone working outside television or government propaganda. Some could use video, at least the aff ordable formats like Betamax, VHS-C, and 8mm. Sony had introduced the Handycam only four years before, and Hi8 was brand new; however, most festivals wouldn’t accept documentaries with such poor image and sound quality. To make matters worse, most of the fi lmmakers suff ered under intense censorship apparatuses, and some key countries were under martial law and/or strict dictatorships hostile to topics typical of the independent documentary (in fact, Tian Zhuangzhuang was prevented from leaving China in the wake of that year’s Tiananmen Square massacre).

Th
e Asian fi lmmakers that did attend left excited and determined to return. Th e
manifesto they signed proclaimed they would leave Yamagata and do their all to nurture a documentary fi lm scene in their home countries. Nick Deocampo led the way.

He stopped in Yamagata on his way home aft er several years pursuing a graduate fi lm degree at NYU. He had essentially concluded that the situation in the Philippines was hopeless and he would shift from his Super-8 documentary practice to university teaching. However, he was shocked by the unexpected variety of fi lms in the Yamagata competition, and the broad defi nition of nonfi ction it implied. He left inspired by Ogawa and the symposium. Deocampo was determined to shoot a fi lm for the next festival, and did just that. He returned two years later with the 16mm Ynang Bayan: To Be a Woman Is to Live in a Time of War (1991), along with Kidlat Tahimik and the 1991 version of his I Am Furious Yellow. . . .

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I joined the festival in 1990 when it was transitioning to the larger format it uses to this day. Th
e putative center of the festival was, not surprisingly, the international competition. It was (and remains) a small, and thus intense, competition, because the festival purchased and subtitled 16mm prints. Th
e jurors also lend the competition a measure
of prestige; in 1991, for example, they included Jean Douchet, Krzystof Kieslowski, Morisaki Azuma, Trinh T. Minh-ha, Eduardo Coutinho, and Edward Yang. Th e competition section may have been small, but it was invariably eclectic. Directors as diverse as Yvonne Rainer and Barbara Kopple found themselves in the same program.

Th
ere was even more diversity in Yamagata’s retrospectives. Heretofore, most retrospective screenings in Japan were mere collections of fi lms, organized by theme, studio, genre, or director. However, Yamagata demonstrated the powerful eff ects of curation.

Th
e pattern was set in 1991 with a sidebar dedicated to the fi ft ieth anniversary of Pearl Harbor. Th
e topic was sensitive, but the festival secured the collaboration of the national fi lm archives of both Japan and the United States. Programs organized by themes (e.g., race, representations of violence), events (Pearl Harbor, Hiroshima/Nagasaski), and place (Manchuria) showed Japanese and American fi lms back to back. Th e fi lms worked
against each other, in a dialogical fashion, to reveal the competing ideologies underlying the “fi lm war.” Th
e program was accompanied by panels featuring major historians and
scholars, along with a book-length catalog. Most of these fi lms had not been screened since the war.

Similarly, Yasui Yoshio, an archivist from Osaka, organized a decade-long series of retrospectives covering the history of Japanese documentary. Unlike the rest of Asia, Japan has had a vigorous documentary scene since the talkies era. Yasui unearthed most of the important fi lms of the century. Each festival concentrated on a decade or more of history, many of the prints being pulled from the dark corners of fi lmmakers’ closets. Many fi lms had not been screened since their initial release. In a manner similar to the Hong Kong International Film Festival, Yasui also edited detailed catalogs featuring eclectic reminiscences by directors and analytical pieces by well-known critics.

Other Yamagata programs centered on directors like Joris Ivens, Kamei Fumio, and Robert Kramer. One program showed fi lms on Okinawa under the rubric of “island fi lms.” Another featured First Nations fi lmmaking, inverting the center-periphery structure of fi lm festivals (i.e., competition-sidebars) with the spectacle of a temporary theater built and then dismantled in a parking lot, as well as the infi ltration of First Nations works and fi lmmakers into every section of the festival. Another program screened dozens of canonical and obscure fi lms for the cinema centenary.

Th
ese sidebars were curated . Th
e fi lms were carefully organized into complex struc-
tures, and contextualized by heft y catalogs, panels, and guest speakers. Th is hadn’t really
been seen in Japan to that point, and critics took to comparing Yamagata’s thoughtfulness with Tokyo International Film Festival’s crass market orientation. Th ey could
hardly help themselves, since both festivals took place in October. Tokyo had started roughly the same time (biennially from 1985, and annually from 1992). Both had deep connections to their respective city halls, and the irony of pitting rural Yamagata against the capital was evident to everyone. Tokyo was an agglomeration of the Tokyo 12_Miy

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figure 12.3

Award winners onstage at the 1993 Yamagata International Documentary Film Festival. From left to right: Bob Connelly, Robin Anderson, Frederick Wiseman, Sato Makoto, Ulrich Seidl, Aleksandr Sokurov, Wu Wenguang, and Anand Patwardhan. Wu’s personal encounter with Wiseman and his cinema changed the course of Chinese documentary.

Photo courtesy of the Yamagata International Documentary Film Festival Network.

Metropolitan Government, the Japanese Association for International Promotion of the Moving Image (UNIJAPAN), the Ministry of Economy, Trade and Industry, and the Agency for Cultural Aff airs. It always showed major art fi lms, but the energy put into red carpet aff airs and exclusive parties drew attention to the preponderance of Hollywood fi lms weeks or months away from their Japanese bows. It did have retrospectives, but was notorious for failing to provide translation—causing critics to call for scare quotes around the “international” in its name.

Indeed, the Tokyo International Film Festival left the impression of a major government subsidy to the Hollywood industry and its domestic distributors. In contrast, Yamagata ran on a shoestring budget and smart programming, and its orientation was distinctly regional at a moment when transnational energies were shift ing from the US-Japan bilateral relationship to something far more pan-Asian. Th is brings me to the
event that set Yamagata apart from its counterparts and was a direct result of the 1989

Asia Symposium and its manifesto: New Asia Currents.

Th
is running sidebar competed with the competition for attention and prestige, and was the site of what I will call the Asian short circuit. Aft er the 1989 Asia Symposium, Yamagata decided to devote one venue to new work from Asian producers, striving both for coverage and quality, putting aside their prejudice for 16mm to allow a space for amateur video, and hoping to nurture new talent. It was initially programmed by a series of young fi lm scholars—Darrel Davis, Aaron Gerow, and Stephen Teo—before the program really came into its own under the leadership of Fujioka Asako. It is now renamed New Asian Currents and is organized by Wakai Makiko now that Fujioka is the festival director. 8 Th
ese programmers traveled across Asia, building a deep network of fi lmmakers and critics that grew year by year.

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256 abé mark nornes

Looking back, it is strikingly obvious that Yamagata enjoyed the most perfect of timing. In the course of the 1990s, VHS and Super-8 video were displaced by Hi8, which fi nally gave way to DV’s beautiful sound and image. Th
e festival displayed an Avid sys-
tem in 1991, but it was far beyond the reach of the Asia Program directors. However, it wasn’t long before PC prices dropped dramatically and the cheaper Adobe Premiere (1992) and Final Cut Pro (1999) appeared. By the end of the decade, all the Asian fi lmmakers were using nonlinear soft ware to edit their DV projects on home computers—
even Kidlat Tahimik, who regularly reappeared at Yamagata to show the latest version of his homage to “16mm spaghetti,” I Am Furious Yellow. . . . At this very same time, oppressive regimes fell or martial law ended in countries like Taiwan (1989), the Philippines (1986), and South Korea (1987), and the PRC steadily relaxed its grip on fi lmmakers; independent documentarists could increasingly make fi lms on subjects that were previously taboo. All of them aspired to screen at Yamagata, where they were greeted with a hearty embrace—anything but indiff erence.

Th
e Asia Program grew in size and quality with every edition. Th
ere was even a
noticeable diff erence between 1989 and 1991, which featured twenty-one fi lms including Kim Dong-won’s Sanggye-dong Olympics (South Korea, 1988), Wu Yii-feng’s Moon Children (Taiwan, 1991), and Wu Wenguang’s Bumming in Beijing—the Last Dreamers (China, 1990). By 2011, there were 705 entries from sixty-three countries or areas for only twenty-four slots. To ensure participation by as many of the producers as possible, the festival arranged special accommodations for Asian visitors, establishing “Asia House”; this was essentially a fl ophouse where large numbers of poor Asian fi lmmakers could stay for next to nothing, although their famous all-night drinking and discussion sessions made sleep diffi
cult. Th
e Asia Program fi lmmakers networked, learned from
each other, shared their work with each other, and at the festival retrospectives they saw canonical documentaries they read about in Erik Barnouw’s book, but could not access in the days before DVD and Internet piracy. Th
ey left inspired and oft en came back with
new work.

An excellent example of this phenomenon comes from the 1993 festival, as related by scholar Akiyama Tamako—a regular Chinese interpreter for the festival. In 1993, Akiyama interpreted for Chinese fi lmmakers Wu Wenguang, Duan Jinchuan, and Hao Zhiqiang, who were showing work in the Asia Program. Akiyama vividly recalls accompanying the three to Frederick Wiseman’s Zoo (1993), which was in the competition.

None of them had any idea who Wiseman was, but they were soaking up every fi lm they could. Zoo delivered quite a shock. Akiyama recalls their reaction: No sooner had the lights gone up than someone behind me suddenly began shaking my shoulder. “Oi! Tamako! Did you see that!?” Wu, speaking faster than ever, raised his voice in excitement. Slightly taken aback, I mustered my best Chinese and said,

“Um, well, it was a strange fi lm. It’s a zoo, with nothing out of the ordinary. Yet both the people and the animals feel like they are part of a single system. . . .” Th is drew a
winking smile from Wu. “Oh, you were watching closely, weren’t you? I wondered if you were sleeping,” he said with an air of satisfaction, and then stood up. When we 12_Miy

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figure 12.4

Akiyama Tamako interprets a late-evening toast by Wu Wenguang. Duan Jinchuan sits next to her on the left ; Japanese documentary fi lmmaker Sato Makoto watches from the far right. Photo courtesy of the Yamagata International Documentary Film Festival Network.

left the confusion of spectators in the theater, it was dark out. Rejoining each other on the street outside the theater, the three Chinese directors were itching to talk about the fi lm they had just seen. Th
e evening air of Yamagata had started to feel chilly,
but their faces were fl ush and slightly sweaty. Wu Wenguang, Duan Jinchuan and Hao Zhiqiang stepped on each other’s sentences in excitement, striding through the evening darkness like a herd of buff alo—me chasing behind them, trying to keep up.

Aft er that screening, Chinese documentary fi lmmakers came to line up Frederick Wiseman next to Ogawa Shinsuke when they spoke of the directors they particularly admired. 9

Th
is is because Wu went home with an armful of tapes of documentaries by Wiseman and others. He held court in his apartment, showing the fi lms to small groups of friends. Two years later, Duan returned to Yamagata with the direct-cinema style Th
e Square (co-directed with Zhang Yuan, who also attended Wu’s informal screenings, Guangchang, 1994) and took home the competition’s FIPRESCI Prize. From this moment on, the primary style of Chinese documentary was direct cinema, a perfect counterpoint to the government’s loud propaganda. And as the independent scene grew, so did the Chinese contingent at Yamagata. Western festivals took notice and began issuing invitations, but the Chinese fi lmmakers all aspired to go to Yamagata. Wu Wenguang explains the diff erence:

My fi rst experience at Yamagata was eye-opening. When I arrived I knew nothing about documentary, but I watched thirty or forty fi lms. Every day I sat in the theater watching fi lms. It gave me courage. I left thinking this is something I could do for 12_Miy

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258 abé mark nornes
my entire life. But it’s been very good for Chinese documentary in general. If you are invited to a European or American fi lm festival, your fi lm is just kind of strange for the audiences. Basically, you feel like a guest. But Yamagata is totally diff erent. It’s like a home for me, and Chinese fi lmmakers who are invited year aft er year feel the same way. 10

In similar fashion, government offi
cials and programmers from other parts of Asia
visited Yamagata to study its chemistry. Th
ey too returned to their countries and cooked
up new documentary fi lm festivals, from Taiwan to Korea to India. Programmers from Nyon, Amsterdam, and other documentary fi lm festivals regularly came to Yamagata for the New Asian Currents, searching for Asian documentaries for their own slates.

However, this felt diff erent from the scenes at Hawai’i or Hong Kong. Ultimately, the Asia Program was more for the fi lmmakers than programmers or even audiences. Th is
was the heady scene of an emergent and very exciting regional fi lm culture. Every year, many of the same faces would appear with new fi lms. New documentarists in Japan, such as Kawase Naomi, made some of their fi rst public appearances at Yamagata. Th e
ones that taught fi lmmaking regularly showed up at Yamagata with a gaggle of students—all aspiring fi lmmakers—trailing them to the theaters. Th
e work in the New

Asian Currents became noticeably better with each outing, and soon the competition invariably featured works from Asia. When Wang Bing captured the Robert and Frances Flaherty Grand Prize for Tie Xi Qu: West of the Tracks ( Tiexi Qu, 2003) we could only look back in wonder at the distance covered since 1989.

Not surprisingly, the competition fi lmmakers from Europe mistakenly thought they were the center of attention this entire time, oblivious of the sparks fl ying in the New Asian Currents theater.

The International Film Festival

Short Circuit

Th
e metaphor of sparks in that last sentence brings me to the originary image that generated this chapter: the short circuit. Th
e international fi lm festival “circuit”—a phrase
that came into parlance in the late 1950s 11 —always struck me as misleading. Its root implies a kind of free circulation, an open system of fi lm prints moving eff ortlessly around the earth. Th
ey alight at one node or another for projection and enjoyment,
before returning on their circuitous path home. Indeed, festival organizers are privy to a palpable sense for this circulation because they must manage the shipping in and out of every print—oft en prints hop from one festival to another without returning to their distributor.

At the same time, the circuit metaphor is deeply wrong. As I asserted at the beginning of this chapter, the international fi lm festival system is anything but open and free. It is more like a playing fi eld on an incline. Programmers at the top of the hill, the A-festivals 12_Miy

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yamagata–asia–europe 259
of Europe and North America, work hard to spread out across the world and push up heavy prints of great fi lm art to their prestigious festivals—events with elaborate systems of passes that restrict access to the inner sanctums to a select few. Aft er they are over, the fi lms are launched down the hill, hitting other lesser festivals as they roll their way back home.

Th
is image of the incline is also dissatisfying, even if it foregrounds the power raking this global system of fi lm festivals. For one thing, it does not leave room for the intense pleasures that fi lm festivals off er up, particularly the opportunity to see fi lms with their makers present in the theater. Or the productive contributions they can make to the promotion of and access to great fi lms that would otherwise never leave their domestic markets, a remarkably important role before the age of home video. Th
e trope of the incline
is also increasingly inadequate, thanks to the proliferation of fi lm festivals. Th e smaller
festivals may not compete with the A-list for prestige, but they can spectacularly excel in programming niches. In the case of Asian fi lm, one thinks of the undeniable importance of post-2000 events like International Film Festival Rotterdam, Frankfurt’s Nippon Connection, or Udine’s Far East Film Festival. In fact, Venice and Cannes show far fewer Asian fi lms, so if we extract PR value from the equation, it becomes impossible to place all these festivals on an incline representing the world of international fi lm festivals.

No, I think “circuit” works quite well, providing it is playfully fi nessed with some other tropes. I have already done this above by suggesting that the routes of the fi lm festival circuit run through a conduit . Th
ere is no such thing as free, nondirectional circulation.

Th
is may not apply for a festival’s home base, where information circulates so eff ortlessly thanks to media saturation in a single language. However, when geographical distance and linguistic diff erence come into play, programmers inevitably fi nd themselves dependent on informants. In the case of Asian cinema, fi gures like Kawakita Kashiko, Donald Richie, and Tony Rayns wielded enormous power over what Asian fi lms were inserted into the festival circuit before year 2000. Th
ey were the conduits through which
fi lms left Asia and moved to Europe and beyond. Th
ankfully, in the case of Asian cin-
ema, those informants had wonderfully eclectic taste.

Th
e trope of conduit can still accommodate the present situation, where fi gures like Rayns or festivals like Hawai’i have become diminutive with the proliferation of information sources. Before the turn of the century, the schematic of the circuit’s conduit was clear and simple: fi lmmakers→informant→programmer→festival (→distributor→audience). Today, the situation is exceedingly complex. Filmmakers can apply to festivals with a one-dollar DVD-R instead of a heavy, expensive fi lm print (thus swamping festivals with entries). When I worked on the Hawai’i International Film Festival in the late 1980s, the festival’s catalogs were treasure troves of information, and we marveled at the speed of communication made possible by fax machines. However, I glimpsed the future there as well. As a federal institution, the East-West Center enjoyed access to the ARPANET, the precursor to the Internet. I used it to write to my scientist father across the Pacifi c, wishing all the while I could use it to communicate with fi lmmakers and distributors. It was clearly the future tool of fi lm festivals, I thought, though could hardly imagine the astounding resources enjoyed by today’s programmers, 12_Miy

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260 abé mark nornes
including e-mail, web sites, blogs, online-zines, IMDB, Film Business Asia, digital press kits, YouTube, Vimeo, bit-torrents, and Dropbox, not to mention the online catalogs of every fi lm festival on the planet.

Th
anks to this, the conduits of the international fi lm festival circuit have elaborated themselves into a bewildering capillary-like system. Berlin may feature two or three major fi lms from a place like Japan, but the singularity of those works looks diff erent from the days of Rashomon at Venice. Today, a few months later and only three hundred miles away, Frankfurt’s Nippon Connection shows those fi lms plus 150 others. In contrast to the art cinema of the 1950s, every kind of Japanese moving image circulates through the capillaries of the global distribution system.

Th
is brings me to the last crucial tweak of the circuit trope, the phenomenon of the short . We typically think of a short circuit as an abnormality or a malfunction. Strictly speaking, it merely refers to an unintended connection between two nodes of an electrical circuit, usually with diff ering voltages; it is a pathway that current follows swift ly and unimpeded. A simple example of this kind of high circuit with no resistance would be a wire connecting the positive and negative terminals on a car battery. Anyone who has jumped a dead car knows what happens when the black clip accidentally touches the red: sparks fl y. Th
is is the by-product of the short circuit: heat, sparks, and sometimes fi re. I ran this playful trope past Fujioka Asako, the force behind Yamagata’s New Asian Currents and now the festival director. She responded,

Th
e metaphor is beautiful. I do like to think of Yamagata as being the source of leaping fl ames and fl ying sparks jumping to other locations. Aft er all, the Taiwan documentary festival modeled themselves aft er us, and Yunfest’s fi rst catalogs and programs were modeled aft er ours, too. And, of course, we’ve watched the fi lmmakers go back to their respective countries with renewed vigor and courage. Th
is short-circuiting is unpredictable, and that’s its beauty—I suspect it is something the offi
cial conduits don’t allow. 12

Th
e festival circuit was built by Europe, and, on the face of it, the circuit serves the select roll of festivals enjoying the status of the Roman letter A . Yet, since the elaboration of the fi lm festival circuit in the 1960s, there have always been short circuits in the system. For some early, spectacular examples, recall that an Italian Film Week in Spain led directly to the proclamations “Spanish cinema is dead; long live Spanish cinema” at the 1955 Salamanca Congress, which in turn inspired an effl orescence of great

Spanish neorealist fi lms. Or think of the chant “Papa’s cinema is dead” and the delivery of the Oberhausen Manifesto (“Th
e old cinema is dead. We believe in the new cinema”)

at the International Short Film Festival Oberhausen in 1962, an important forerunner to the New German Cinema. We may also think of the continental short circuiting between Les Journés Cinématographiques de Carthage and Panafricain du cinéma et de la Télévision de Ougadougou, which take place in alternating years. In these instances, some of the current in the festival circuit forms a short, disregarding the pathways between the prestige festivals and the rest of the world. Sometimes these shorts burn out fast; other times they heat up, spark, and start durable fi res.

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yamagata–asia–europe 261

Th
is is precisely what happened in Yamagata. It appeared—out of nowhere, in the middle of nowhere—in 1989, and over two decades later it remains relatively unknown in many regions of the international circuit. However, thanks to the propitious convergence of the toppling of dictatorships, burgeoning middle classes, the invention of digital video, and the ubiquity of the PC, a short occurred in the system. Asian documentary fi lmmakers circulated unimpeded between Yamagata and home. Th
ings got hot. Sparks
fl ew. And now there are documentary fi lmmakers—and festivals—in every part of Asia.

Notes

1 . A number of people have written about the festival as alternative distribution route, most notably Kenneth Turan , Sundance to Sarajevo: Film Festivals and the World Th ey

Made ( Berkeley : University of California Press , 2002 ) ; Th omas Elsaesser , “Film Festival

Networks: Th
e New Topographies of Cinema in Europe,” in European Cinema: Face to Face with Hollywood ( Amsterdam : Amsterdam University Press , 2005 ), 82–107 ; and Julian Stringer , “Neither One Th
ing nor the Other: Blockbusters at Film Festivals,” in Movie Blockbusters , ed. Julian Stringer ( New York : Routledge , 2006 ), 202–213 .

2 . For the purposes of this chapter I am referring to the more informal sense that most people invoke when they call an event an “A-festival.” Actually, there is a formal list: Berlin, Mar del Plata, Locarno, Karlovy Vary, Cannes, Shanghai, Moscow, Tokyo, Cairo, San Sebastian, Montreal, and Venice. It is administered by an organization called the International Federation of Film Producers Association, or FIAPF. Joining this select list requires fourteen world premières per festival and a bankroll to pay for the heft y accreditation fee.

And because the world premières don’t have to be diffi
cult-to-acquire “A” fi lms, this means
the accreditation is essentially for sale. Th
is explains why festivals like Cairo and Tokyo are
listed as “A,” but not Rotterdam, Sundance, or Toronto. For a short but splendid critique of the A-festival system, see Mark Cousins , “Widescreen on Film Festivals,” in Film Festival Yearbook 1: Th
e Festival Circuit , ed. Dina Iordanova with Ragan Rhyne ( St. Andrews : St.

Andrews Film Studies , 2009 ), 155–158 .

3 . Dudley Andrew , “Time Zones and Jet Lag—the Flows and Phases of World Cinema,”

in World Cinemas, Transnational Perspectives , ed. Nataša Durovicová and Kathleen E.

Newman ( New York : Routledge , 2009 ), 74 .

4 . For a prototypical and complex example, see the elegant discussion of Japan’s silent-era Pure Film movement in Aaron A. Gerow , Visions of Modernity: Articulations of Cinema, Nation, and Spectatorship ( Berkeley : University of California Press , 2010 ).

5 . A caveat: in this chapter I am primarily concerned with those festivals Mark Peranson has called “audience festivals,” in contrast to “business festivals,” which serve fi rst and foremost as nodes where producers and distributors make contact and contracts. See Mark Peranson , “First You Get the Power, Th
en You Get the Money: Two Models for Film

Festivals,” Cineaste 33 , no. 3 (June 2008 ): 37–43 .

6 . Information about the festival is hard to come by, although this has been remedied by a newly published dissertation: Sangjoon Lee , “Th e Transnational Asian Studio

System: Cinema, Nation-State, and Globalization in Cold War Asia” (PhD diss., New York University , 2011 ).

7 . Th
is was about the time that the Hong Kong International Film Festival lost most of its public support and underwent a process of corporatization. It is unclear if the dislodging 12_Miy

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262 abé mark nornes
of the festival from its perch is connected to this privatization. For a strong description of this situation, see Ruby Cheung, “Corporatising a Film Festival: Hong Kong,” in Iordanova, with Rhyne, Film Festival Yearbook 1, 99–115; and Ruby Cheung , “We Believe in ‘Film as Art’: An Interview with Li Cheuk-to, Artistic Director of the Hong Kong International Film Festival (HKIFF),” in Film Festival Yearbook 3: Film Festivals and East Asia , ed. Dina Iordanova and Ruby Cheung ( St. Andrews : St. Andrews Film Studies , 2011 ), 196–207 .

8 . To be specifi c, Fujioka is the director of the Tokyo offi
ce. Yamagata’s organization is
bifurcated, with Tokyo and Yamagata offi
ces splitting the work. Yamagata has usually
managed the competition selection and all the local venue preparation. Tokyo has taken primary responsibility for programming. It is a collaborative eff ort made necessary by the overwhelming centrality of Tokyo when it comes to any cultural programming.

9 . Correspondence with Akiyama Tamako, May 15, 2011.

10 . Author interview with Wu Wenguang, May 8, 2012.

11 . It begins popping up in Google Book and other database searches in 1959.

12 . Correspondence with Fujioka Asako, May 5, 2011. Yunfest is the documentary fi lm festival in Yunnan, China.

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p a r t i i i

W HAT JA PA N E S E

C I N E M A I S ! :

JA PA N E S E

C I N E M A A N D T H E

I N T E R M E D IA L

P R AC T I C E S

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chapter 13
n i t r at e f i l m pro d u c t i o n
i n ja pa n : a h i s to ri c a l
bac kg ro u n d o f t h e
e a rly days
hidenori okada

(Translated by ayako saito and
daisuke miyao)

In 2012, there are only two countries that still produce raw fi lms for motion pictures: the United States and Japan. Production of raw fi lms for motion pictures needs extremely sophisticated technology so that it is not surprising to see such a situation of oligopoly, but why Japan, in addition to the United States? In this chapter, I am going to go back to the period when the fi rst nitrate fi lm was produced in Japan and examine the complicated relationship between the raw fi lm industry and the fi lmmaking industry. In other words, this essay is an attempt to depict the fl uid environment around Japanese cinema of the 1930s from a materialistic viewpoint.

Originally, in Japan, cinema was an “imported” object from abroad. Cinema arrived in Japan from Europe and the United States, the countries that invented it. During the period of early cinema, the raw fi lm industry developed in parallel with the increase of fi lm production. Th
e United States had the big Eastman Kodak. In France, Pathé
became the First Empire of Cinema. By comparison, Japanese cinema didn’t develop until the 1930s without the raw fi lm industry. It did not have a backbone for the needed materials. Th
e main theme of this chapter is to explore this less known fact behind the so-called fi rst golden age of Japanese cinema.

Fuji Photo Film Co., Ltd. released their 35mm fi lm Fuji Positive Film (type 150) 1 on the market in April 1934. Th
is product, the fi rst genuine domestic fi lm in reality and in
name, marked the fi rst step for Fuji, and a process of development that continues to this day. I will call the year 1934 the birth of domestic motion picture fi lm in Japan because, 13_Miy

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266 hidenori okada
as mentioned later, it was in 1934 that Konishiroku also put their fi rst motion picture fi lm product on sale. First, however, I will defi ne what the term domestic fi lm meant at that time and explain the various conditions pertaining to the manufacture of domestic fi lm products.

In those days, cellulose nitrate fi lm base was generally used for 35mm commercial fi lms, and diacetate (diacetic acid cellulose) fi lm base, which was developed aft er cellulose nitrate, was used for 16mm and 9.5mm noncommercial/amateur/private fi lms. Konishiroku (now Konica Minolta, Inc.) was, at that time, trying to develop the 16mm/9.5mm amateur fi lm manufacturing business. In April 1934, the same month that Fuji released Fuji Positive Film (type 150), the manufacturing department of Konishiroku, Rokuosha, released their fi rst motion picture fi lm Sakura 16mm Cine Film (reversal). Th
is Konishiroku product, however, was made from imported diace-
tate fi lm base applied with domestic emulsion. In those days, the Japanese photo industry, which had just begun to explore the technological possibilities of producing nitrate fi lm, was not yet capable of manufacturing domestic diacetate base for 16mm fi lm.

Immediately aft er the release of Sakura 16mm Cine Film, Konishiroku embarked on developing their own fi lm base, but it was not until December 1938 when Konishiroku, aft er many trials and errors at their Hino factory (Tokyo), succeeded in mass producing nitrate fi lm, and diacetate fi lm in 1940. Th
erefore, all Konishiroku fi lm products before
these dates were only half domestic. 2 Given that Konishiroku used nitrate base mainly for roll fi lms for photography and x-ray fi lms and that they began the sale of black and white 35mm motion picture fi lm as late as postwar 1952, Konishiroku was not one of the central players in the history of nitrate fi lm manufacturing in Japan, despite its leading role in the development of 16mm/9.5mm amateur fi lms. Although both Fuji and Konishiroku were to become long-standing rivals in the industry, especially during the development of color fi lm technology in later years, the two companies seem, in retrospect, to have tacitly chosen divergent development plans: the production of 35mm fi lm and non-35mm fi lm, respectively.

A Brief History of Celluloid in Japan

In order to discuss nitrate fi lm, which was variously called infl ammable fi lm, celluloid fi lm, and nitro fi lm, I will fi rst consider celluloid, which is the basis of nitrate fi lm, focusing on both its manufacturing process and its prewar industrial history.

Th
e primary raw materials for celluloid are cellulose, nitric acid, sulfuric acid, camphor, and alcohol. Th
e chemical process of making celluloid was discovered in England
in 1868: nitrate cellulose, made from the chemical action of cellulose, mixed with a liquid soup of strong nitric acid and sulfuric acid, and added to camphor, which generates an elastic material; this material, when heated up, becomes soft , yielding a plastic material—that is, celluloid. For industrial purposes, tissue paper and linter were used 13_Miy

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nitrate film production in japan 267
to extract cellulose, and alcohol was used to remove moisture aft er the addition of the mixed acid soup.

Camphor is made from the refi ned wooden tips of camphor trees, mainly found on the Pacifi c coast of Asia. Especially, Taiwanese camphor was famous for its excellent quality, and its abundance. Aft er the Sino-Japanese War (1894–1895), in which Taiwan became a Japanese possession, Japan became the leading producer of camphor. However, facing the reality of obtaining 100 percent of its celluloid from imports, Japanese industrial-ists strongly felt the necessity for the development of domestic manufacturing of celluloid, primarily in consideration of the potential export market, especially since they

“have seen the present situation that half of the world demand of camphor, a raw material of celluloid is provided by Taiwan.” 3 Because, by 1903 the camphor trade had been controlled by the Monopoly Bureau following the Camphor Monopoly Law, one can understand that celluloid was a typical colonial industrial product, which appeared in the middle of the modernization process of Japan (see Table 13.1, Import and Export of Celluloid Material and Processed Products in Japan).

Two zaibatsu (plutocrats), Mitsui and Mitsubishi, studied this situation, and recognized its business potential. In 1908, the Mitsui family founded Sakai Celluloid in Sakai City, Osaka Prefecture, while a Mitsubishi affi
liate company, Nippon Celluloid

Jinzo Kenshi, was founded in the same year. Th
e latter built a factory in Aboshi in Hyogo

Prefecture, though Mitsubishi later withdrew from the company’s management. Th ese
two would become representative companies in the celluloid business. However, around that time, there emerged a fl ood of new celluloid manufacturing companies, although they were as yet unable to produce superior celluloid products leveled at export, partly because of the inferior quality of domestic cellulose material. Nonetheless, they competed against each other in the immature domestic market, only to fi nd themselves in critical fi nancial straits. Although new demands for explosives during World War I eased their fi nancial diffi
culties, the haphazard deforestation of camphor in Taiwan
created a situation dire enough for the intervention of the Monopoly Bureau in establishing a fi rmer control of the camphor supply.

In order to settle the resulting confusion, in 1919, Dai Nippon Celluloid (Daicel), a monopolistic enterprise was founded, which integrated all eight previously existing domestic celluloid manufacturers in Japan. Mokichi Morita from Sakai Celluloid was elected fi rst president with the strong support of the Mitsui family. It was Morita who ordered Daicel’s engineers to research and develop motion picture fi lm as early as 1920. Although Japan was exporting a great deal of celluloid products at the time, motion picture fi lm processed from celluloid in Japan was made completely from imported fi lm base. In 1924 a 100 percent luxury tax was imposed on imported photographic raw materials, but this taxation did not halt the increasing importation of raw materials. As for motion picture fi lm, which was not even classifi ed as a luxury item for tax purposes, the reality was that imports were rising with incredible rapidity.

Th
erefore, the domestic manufacture of motion picture fi lm was in urgent demand.

Th
e causes of such a situation were twofold. First, motion picture fi lm is a product of 13_Miy

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268 hidenori okada

Table 13.1 Import and Export of Celluloid Material and Processed Products in Japan (yen)

Export

Year

Import

Material

Processed Products

1897

174,554

1907

336,483

1910

653,361

1911

674,746

1912

496,989

1913

210,649

1914

31,814

1915

11,398

194,920

1916

257

421,175

1917

60

1,091,936

3,196,922

1918

284

1,679,179

6,640,980

1919

298

2,215,576

7,290,836

1920

1,185,991

8,643,983

1921

281,651

2,969,369

1922

353,449

4,931,382

1923

368,050

6,792,470

1924

371,942

7,088,912

1925

399,929

9,390,470

1926

168,900

10,013,738

1927

208,957

9,259,976

1928

249,639

10,272,083

1929

396,822

13,428,255

1930

298,759

6,322,859

1931

504,934

4,725,566

1932

876,482

5,490,068

1933

2,363,013

8,635,203

1934

3,305,324

12,017,549

Source: Thirty Years History of Dai Nippon Celluloid (Dai Nippon Celluloid, 1952), 33.

highly centralized technology; that is to say, it is not at all easy to produce fi lm even if all its components are available. In sum, extremely complex technology is necessary for manufacturing motion picture fi lm. Second, precisely because of this technological sophistication, all the established companies concealed their manufacturing technologies and processes from newcomers. Th
ere are, indeed, a great number of

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nitrate film production in japan 269
diff erent manufacturing businesses, but not many companies that, from their inception to production, have had to face total isolation, no technological guidance, and no support from their precursors within the industry. Th
is extremely secretive nature
of motion picture fi lm manufacturing business still characterizes this industry to this day.

Th
e number of industrial products for export was limited in Japan in those days, and the celluloid industry was regarded as one of the fl ourishing star industries. Since the 1920s a primary market for the export of celluloid was Sheffi
eld, England, where
knives with celluloid grips were manufactured. In the 1930s when there was a worldwide increase in demand for exports of celluloid thanks to the expansion of varied celluloid use, moreover, celluloid factories in both Sakai and Aboshi were in full operation.

Japan was the leading celluloid exporter (see Table 13.2 Celluloid Manufacturing in the World) then. However, because many countries had managed to produce artifi cial nitric acid without depending on imported potassium nitrate, Japan’s top status entirely depended on camphor from Taiwan.

In 1924 Daicel off ered Eastman Kodak a technical tie-up, but the negotiations ended in failure. Consequently, Daicel opened a special laboratory for motion picture fi lm in the suburbs of Tokyo in 1928, and under the supervision of factory manager, Sakae Haruki, embarked on the development of nitrate fi lm base. From 1930, it started to develop emulsion as well, obtaining technical support from Toyo Kanpan. However, since there was no technical information available from foreign manufacturers, Daicel had to start from scratch in the domestic manufacturing business, depending solely on completed products as reference. Such motion picture fi lm products as Eastman Kodak (both positive/negative), Dupont (negative), Agfa (positive), Pathé (positive), Gevaert (positive), were listed in the “raw fi lm stock commercially available for research.” 4 Th
is list probably refl ects the market share
of imported fi lm products around that time. On the other hand, as for the development of raw material for photography, which started around the same period as motion picture fi lm, commercial domestic products served as a reference, even if Table 13.2 Celluloid Manufacturing in the World (ton)

Year

Japan

USA

Germany

UK

France

Others

Total

1932

7,500

5,600

5,500

2,500

1,400

2,250

24,750

1933

9,000

5,300

4,800

2,400

1,500

1,560

24,560

1934

10,000

5,800

5,000

2,400

1,500

1,560

26,260

1935

11,000

6,000

4,000

2,500

1,500

1,400

26,400

1936

12,000

7,000

5,000

2,000

1,500

1,430

29,230

1937

12,760

7,500

5,500

2,500

1,500

1,800

31,560

1938

10,950

7,500

6,500

1,500

1,000

1,000

28,450

Source: Sixty Years History of Daicel Chemistry Industries (Daicel Chemistry Industries, 1981), 164.

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270 hidenori okada
they were only half-domestic because of imported fi lm base. Th
ese domestic prod-
ucts were, for roll fi lms, Kiku Film (released in 1927), manufactured by Asahi Photo Industry (founded in 1925 located in Hamamatsu City); Sakura Film, manufactured by Rokuosha as mentioned earlier; and for dry plates, products manufactured by Oriental Photo Industrial Co., Ltd. (now Cyber Graphics). Th
us, because of the dif-
ference in technological diffi
culties, photography technology was a step ahead of
motion picture technology.

Nitrate Film as National

Policy ( Kokusaku )

Although the celluloid industry had been monopolized by zaibatsu for years, in February 1933 when a Diet member Ryo Iwase submitted a proposition to the House of Representatives for the Establishment of National Policy ( kokusaku ) on Film, it became apparent that the development of motion picture fi lm, albeit still in progress, was subject to kokusaku . Th
e proposition designed to implement state control over the
entire fi lm world was soon to grow into an organization initiated by the home ministry. Th
e organization founded in April 1934, the year when Fuji Positive Film (type 150) was put on sale, was the National Film Control Committee, which stated that “the establishment of domestic motion picture fi lm manufacturing” was an issue to be discussed. Oddly enough, both national policy on fi lm and domestic fi lm were born in the same year.

One should note that what was behind the situation during the period was the attempts of Kodak and Gevaert to advance into the Japanese market. In 1929, Mitsui Products Company, Daicel’s parent company, invited a trade mission from Kodak to Japan; however, Kodak’s off er to partner with Daicel to found a new company was turned down because of the latter’s decision to seek independent research and development. Soon, Kodak sought a chance to open a factory in Hashimoto town in Kanagawa Prefecture, but it had to abandon the plan. Similarly, Gevaert’s 1932 off er for a technical tie-up with Daicel was turned down. At this point, Japan, then regarded as a huge potential market from abroad, made a decision to compete with the foreign powers.

A rise in prices of imported fi lm materials as a consequence of exchange-rate fl uctuation and increased tariff s was another factor in the government’s decision to advance the domestic manufacturing of fi lm materials (see Table 13.3, Import Sales of Raw Film). Th
ere was an article in a trade paper on September 30, 1933, the Nikkan Kogyo Shimbun, with headlines that read, “an unoffi
cial decision for subsidy for Photo

Industry: 200,000 yen budget to Dai Nippon Celluloid this year.” Th e main points
of the article were as follows: given that, in 1932, the import of raw fi lm amounted to 4,342,000 yen, of which 3,530,000 yen was for motion picture fi lm, the Ministry of Commerce and Industry had decided to subsidize Dai Nippon Celluloid with the 13_Miy

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nitrate film production in japan 271

Table 13.3 Import Sales of Raw Film (kin*/yen)

For Motion Picture Use

For Photos Use

Total

Year

Quantity

Price

Quantity

Price

Quantity

Price

1928

321,884

2,102,472

233,372

956,454

555,256

3,058,926

1929

331,623

2,206,542

202,075

769,475

533,698

2,976,017

1930

351,734

2,146,993

256,257

779,583

607,991

2,926,576

1931

332,402

1,985,992

291,334

783,635

623,736

2,769,627

1932

296,998

2,905,861

195,231

810,964

492,229

3,716,825

1933

262,369

3,184,340

159,830

832,885

422,199

3,981,225

*A kin equals a pound.

Source: Showa 9 International Film Almanac (Kokusai Eiga Tsushin-Sha, 1934), 313. As for fi lm use, by 1931 one kin cost about 6 yen, but in 1932 it rapidly rose to about 10 yen, and in 1933 to 12 yen per 1 kin.

amount of 1,200,000 yen in the next four years until 1936 in order to promote domestic motion picture fi lm manufacturing.

Th
e 1,200,000-yen subsidy was not granted unconditionally, however. Products had to pass strict standards inspection to be eligible; extremely high standards existed for motion picture fi lm but were never applied to regular celluloid products: millions of feet of fi lm have a uniformly fl at plane. When looking back on those years, Sakae Haruki, then chief laboratory engineer who later served many terms as president of Fuji, recounted his distress at the situation: “1,200,000 yen in those days was a tremendous amount of money. Without having made even a sample, a new factory was built just like that. It was nothing but a reckless attempt.” 5 Th
e Ministry of Commerce and

Industry (the head of the industry policy section was Nobusuke Kishi at the time, who later became prime minister) was pressuring fi lm laboratories to speed up the development of domestic manufacturing. It was indeed a mission involving both industry and government.

Domestic Products Are not

Ready for Use Yet

In January 1934, Fuji Photo Film Co. Ltd., a new company with a specialization in fi lm manufacturing, was founded, taking over the entire photo-fi lm department of Daicel.

Th
is company, which had a factory in Minami Ashigara in Kanagawa prefecture, was distinctive in comparison to other preceding companies such as Konishiroku, Oriental 13_Miy

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272 hidenori okada

Photo Industrial Co. Ltd., and Asahi Photo Industry. Whereas the latter three companies started with photographic paper and plates and then moved into the manufacturing of motion picture fi lm materials, Fuji from the beginning focused on the production of motion picture fi lm, in what might be considered an unnatural or forced way. Among these three companies, the business ideas of Konishiroku were basically taken from the photography industry, and thus the company tried to continue this tradition, identifying itself as a “fi lm manufacturer supported by a wide variety of amateur photographers.” On the other hand, Fuji, which had from the planning stage been granted research bounties and industrial subsidies from the government, was generally committed to producing fi lm products for professional use. Given that these bounties and subsidies were provided exclusively for fi lm products, one can see that something else beyond its own company policies controlled Fuji. In fact, the aforementioned 1,200,000
yen subsidy occupied 40 percent of the company’s 3 million yen capital. Th erefore, when

Kodak and Agfa attempted a large-scale retail price reduction in February of the same year, their intentions must have been calculated. Considering that both companies had raised prices many times in the past in order to adjust to the depreciation of yen and increased tariff s, their strategic shift toward price reduction may well be read as not only their taking business countermeasures but also their sensitive and acute reaction to national policy.

However, what were really at stake then were, perhaps, internal problems rather than external threats. On February 4, 1934, the Dai Nippon Motion Picture Association consisting of major fi lm production companies (which will be discussed in more detail in a moment) issued a statement—which Fuji called “a bombshell statement.” Th is summarizes the rather lengthy statement:

Judging from test samples of motion picture fi lm manufactured by Dai Nippon Celluloid, the durability of forthcoming products of this new company (i.e., Fuji) won’t be half as strong as those of Eastman Kodak products. Th
erefore, even if the
price of raw fi lm itself drops, we would probably have to increase the number of prints, and this means that domestic products, which are cheaper but less durable, are in the long run more expensive to use than Eastman products. Th e increased cost
will inevitably cause the increase of admission fees, creating a large obstacle to the expansion of the fi lm industry. All things considered, while we hope to see a fi nished domestic motion picture fi lm product in the near future, we would not approve of the untimely release of yet-to-be-fi nished domestic products. Th
e release should be
delayed until the completion of a satisfactory product which manufacturers, aft er trials and tests, are fully confi dent in presenting. At the same time, one must realize that it would be counterproductive if the price of domestic motion picture fi lm were much lower than that of imported products. 6

Th
is declaration also appeared in a newspaper article on February 5; the headlines proclaim, “domestic products are not ready for use: the Dai Nippon Motion Picture Association made a statement against the release of domestic motion picture fi lm.”

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nitrate film production in japan 273

Th
e article underlines the demanding attitude of the Association about the issue, as it concludes:

From this point of view, although the Association should defi nitely discontinue the old sales practice of having retailers between production companies and manufacturers, in order to decrease the motion picture fi lm price, if the request for postponing the premature release of domestic product is not accepted, the Association would have no other choice than to take strong measures such as a unifi ed boycott of domestic products. 7

Th
e Dai Nippon Motion Picture Association consisted mainly of four major production companies (Nikkatsu, Shochiku, Shinko Kinema, and Daito), formed with the purpose of consolidating the industry as well as facilitating negotiations for the interest of production companies. Although it had already been active in protecting the interest of the industry by campaigning for the abolishment of value added tariff s to imported raw fi lm, 8
the Association was most known for its protest in 1937 against the launch of the so-called Toho Block, which was initiated by minor production companies such as Photo Chemical Laboratory (P.C.L.) and J.O. Talkie Studio, by rejecting the exhibition of fi lms made by the Toho Block production companies from nationwide theaters. In any event, the boycott by the four companies of the Association forced the newly established Fuji into a tight corner.

What is most interesting about the statement was that it drew an extreme conclusion based on a hypothesis unsupported by evidence about the yet-to-be released fi lm products: there is actually no record that indicates the Association performed any life tests on Fuji’s products. Th
e Fuji company had just been founded, and although their appre-
hension about Fuji’s products is quite understandable, the durability of the products at issue in this statement applied merely to the test samples made by the former body of Fuji, that is, Daicel. Moreover, it was Kawai Kinema, an Association member of Daito’s former body, that willingly supported and used Daicel’s test samples, and both Shochiku (Kamata Studio) and Shinko Kinema were said to have promised to use Daicel’s fi lm products when Daicel succeeded in mass producing them. 9 Th
erefore, it seems clear that what was really at
stake in the Association’s attack on Fuji was not the question of quality or durability of Fuji products, as they claimed, but something else. Before they had a chance to demonstrate the scientifi c evidence on which they based their criticism of Fuji products, the Association decided to attack this newly founded company, Fuji, using Fuji products as an alibi.

In November 1933, only two months before the inauguration of Fuji Photo Film in January 1934, the Houchi Shimbun reported in an article about the “the forthcoming self-suffi
ciency of domestic manufacturing of motion picture fi lm,” that both Oriental Photo Industrial and Asahi Photo Industry, in addition to Daicel, had launched into manufacturing motion picture fi lm. Th
ere was another small article following this one,
with headlines that read “antagonism between the production companies surrounding the issue of raw materials.” It reports
that there was a strong antagonism between Oriental and Daicel because Oriental’s initial expectation of raw fi lm material supplies from Daicel was betrayed. Oriental 13_Miy

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274 hidenori okada
insisted that it was natural that Daicel, which was granted governmental subsidies, sell raw fi lm material to Oriental, whereas Daicel implied their intention of distributing sales to Asahi. Because the Dai Nippon Motion Picture Association expressed their sympathies with Oriental, criticizing Daicel’s tightfi sted attitude, the situation drew much attention. 10

Visionary Oriental

Precisely speaking, a movie had been made with domestic motion picture fi lm before the birth of domestic motion picture fi lm in 1934. In October 1933, a year before Fuji introduced its fi rst fi lm product into the market, P.C.L. (the predecessor of Toho Company) for the fi rst time used a positive made by Oriental Photo Industry for the viewing print of their second feature, Junjo no Miyako (directed by Sotoji Kimura). On October 26, a closed prescreening was held; on November 24, a big open prescreening event was held mainly for the press. Oriental celebrated the event as “epoch making in the history of motion picture development.” 11

Moreover, as for the fi rst feature made by P.C.L., Horoyoi Jinsei (directed by Sotoji Kimura, 1933), Oriental claimed, “on September 11, 1933, P.C.L. used our [Oriental’s]

test positive for their talkie Horoyoi Jinsei with great success.” 12 In addition, there is another mention that “Newsreels produced by Asahi Shimbun [a national newspaper company] oft en used our test products.” 13 From these descriptions, one may conclude that there was indeed a time that Oriental’s test products were actually experimented with for use in production. However, their test fi lm was, in reality, half-domestic; that is to say, although it used a highly regarded Oriental emulsion, it was nonetheless made from imported Kodak fi lm base. Let’s look at a brief history of Oriental, a company that could have been a fi lm manufacturing company.

Toyo Kikuchi, previously an active photographer in New York, who had the ambition of advancing the Japanese Photo Industry, founded Oriental Photo Industrial in Tokyo.

Th
e company is famous for its photographic papers and plates, and has made various achievements in the fi eld of photography, including the development of the fi rst domestic color negative for photography, “Oriental Color Negative Film,” in 1953. It is not clear exactly when Oriental began developing motion picture fi lm, but at least in 1927 they had a motion picture department in one of their factories.

Besides their industrial activities, Oriental marked two signifi cant milestones in the history of photography in Japan: the launch of a photography journal in 1924, Photo Times, and the opening of the Oriental Photo School in 1929. A guiding force for promoting the “Emerging Photography Movement” in Japan by actively introducing new trends in photography movements over the world, Photo Times, until it ceased publication in 1940, demonstrated a great interest in cinema devoting some pages for introductory reviews of new, mainly foreign, fi lms. On the other hand, 13_Miy

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nitrate film production in japan 275

Oriental Photo School, founded for promotion of products as well as the development of a photography culture in Japan by nurturing new talents in the fi eld produced many photographers and photographic experts. In the history of Japanese cinema, it is a well-known fact that Keisuke Kinoshita, one of the most famous Japanese directors, entered the school and studied there, immediately aft er joining the Shochiku Kamata Studio. In April 1932, Kikuchi built a cinema studio in their second factory. Th
is act was rather remarkable because Kikuchi had actually built
a studio at an early stage when the company hadn’t even manufactured motion picture fi lm, clearly indicating Oriental’s overall commitment to the fi lm industry and the strength of Kikuchi’s ambition for entering the motion picture business. In fact, Kikuchi’s maneuver to build a studio is somewhat similar to Fuji’s, which, soon aft er its founding, built a location studio, Fuji Studio, in the suburbs of Tokyo. Fuji was infl uenced by the bombshell statement, “the company’s sales of motion picture fi lm heavily declined, forcing it to enter the movie making business so as to fi nd a way of consuming its own motion picture fi lm products.” 14 Th
erefore, the Fuji Studio was
designed not only to produce fi lms but also to serve as a kind of technical service center, to operate as a more practical facility for implementing quality control and testing of raw fi lm materials, fi lm development, sound recording, and so on. However, history tells us that Fuji’s idea of connecting fi lm manufacturing and production actually had a great predecessor.

A Battle over Celluloid

Both Th
irty Years of Oriental Photo Industry (1950) and Seventy Years of Oriental Photo Industry (1970) leave only fragmentary descriptions about cinema, because, as this chapter describes, Daicel’s decision not to supply raw fi lm material to Oriental virtually closed the door on Oriental’s ambition for the mass manufacture of motion picture nitrate fi lm. Th
e company’s primary capital came from the company chairman

Sumisaburo Uemura, who was also an executive director of Dai Nippon Beer, and Uemura’s son, Taiji Uemura, who was Oriental’s executive director, and later the fi rst president of P.C.L. Th
erefore, it was quite natural that P.C.L. used Oriental products for their monumental features. However, in the face of fi rm solidarity of Mitsui-Daicel-Fuji, Oriental was forced to forgo their ambition. Daicel, on the other hand, had no other choice but to concentrate on supporting the clearly tangential trajectory of its subsidiary company, Fuji.

However, aft er opening its independent production department, P.C.L., albeit a new force with a rather small production, soon came to strengthen its relationship with Fuji, in perfect harmony with the kokusaku [national policy], which promoted domestic products. Aft er all, the product released by Oriental in August 1934, “the birth of domestic motion picture fi lm,” was only 16mm reverse positive fi lm, exactly the same as 13_Miy

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276 hidenori okada

Konishiroku’s. Th
e fi lm base of this product was imported diacetate. One of the contemporary news articles reported that Oriental was also “in the middle of developing negatives as well, to be completed by next spring.” 15 In fact, there was actually Oriental 35mm negative, the name of which was found in a list provided by the Nippon Photography Materials Association as of May 1942 of “product brands of photo-fi lm material.”

Oriental, however, withdrew completely from the motion picture fi lm business with the defeat in the Pacifi c War, and its attempt at manufacturing motion picture fi lm (except for a celebratory comment about Junjo No Miyako ) was almost completely erased from the offi
cial history of the company. 16

Although the photography industry served as the initial background and impetus to both Konishiroku and Oriental, Oriental’s approach was distinctively diff erent in its orientation to professional fi lmmaking, as opposed to Konishiroku’s wooing of a broad customer base. Th
is also meant that Oriental was the only force in the industry
that attempted to break Fuji’s monopoly, stepping over the demarcation of products and markets tacitly drawn between Fuji and other companies. Th
ere was a feature article
in 1934 International Film Almanac (Showa 9) issued in March that year about “Film Japan’s New Movements and Th
eir Cultural Missions,” with “manufacturing of domes-
tic motion picture fi lm” being one of them, introducing both Fuji and Oriental as representative Japanese fi lm manufacturers. At the end of the reference to Oriental in the article, it says that “Oriental is quite confi dent that their development of fi lm base has reached the level of practical manufacturing,” 17 suggesting the possibility of manufacturing 100 percent domestic motion picture fi lm. Additionally, there is another article that mentions Oriental’s plan for embarking on manufacturing celluloid material for motion picture fi lm. 18 Yet, even if Oriental did actually manage to manufacture celluloid in whatever way, in reality, Oriental was no rival to Fuji, a company with full kokusaku back up.

Oriental was not the only fi rm that suff ered heavily from Daicel’s decision not to supply celluloid material. Konishiroku (Rokuosha), a leading company in the amateur fi lm market, launched a protest campaign against the Monopoly Bureau’s exclusive camphor sales to Fuji. As a result of three years of persistent campaigns, Konishiroku managed to acquire camphor from the Bureau, and in 1938 succeeded in self-supplying nitrate fi lm base. It eventually ceased to obtain celluloid from Daicel, and, instead, negotiated celluloid supply from a diff erent company, Nitchitsu Kayaku, a manufacturer of explosives.

Considering that a major company like Konishiroku had to go through such an ordeal, it must have been extremely diffi
cult for a newcomer like Oriental to be able to manu-
facture its own celluloid material. As for Asahi, to which Daicel implied its intention of distributing sales of camphor, the company eventually did not enter into the nitrate fi lm market. Konishiroku, left with no other choice but to concentrate on the non-35mm amateur fi lm market, developed 9.5mm fi lm made from imported diacetate base as its major product, attracting many Pathé Baby fans. For reference, Table 13.4 , Market Share of Photochemical Materials in Showa 15 (1940), shows the absolute monopoly of motion picture fi lm by Fuji in 1940.

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nitrate film production in japan 277

Table 13.4 Market Share of Photochemical Materials in Showa 15 (1940) (%) Products

Film

Dry plates

Printing

Paper

Motion

Companies

X rays

Picture

General

Aviation

Total

Asahi

1.0

0.4

9.8

3.1

0.3

Oriental

4.5

0.9

13.8

5.0

36.7

21.5

Kyoto

4.5

Konishiroku

49.0

1.6

47.7

56.8

21.7

19.4

Shashin Kagaku

11.3

Showa

7.1

23.5

Fuji

45.5

97.1

28.7

41.4

70.2

50.2

19.5

Mizuno

6.0

Total

100

100

100

100

100

100

Source: Seiichi Oba, “Dawn of Japanese Photo Industry” in Society of Photographic Science and Technology of Japan, No. 52, Vol. 6, 1989, 601.

Effect of and Reaction to
the Bombshell Statement

As Fuji’s offi
cial history book emphasizes, because of the boycott by the Association, Fuji and all concerned made every eff ort, approached all possible quarters, to request the use of Fuji products. What kind of eff ect did the bombshell statement actually have?

Th
e critical attitude of International Film Almanac (Showa 9), published soon aft er the statement, toward the major production companies is clearly expressed in the sentences under the entry, “Policy of Manufacturing Domestic Raw Film.” It says: Film production companies should realize the great importance of employing domestic fi lm material, and change the indiff erent attitude which accepts products only because of low cost. Indeed, isn’t it a duty for them to use these products willingly to help enable themselves to be self-suffi
cient as soon as possible? . . . Th
at’s
why we would strongly recommend that the Dai Nippon Motion Picture Association take this matter into consideration. 19

However, there is no record that the Association actually took any measures at this stage. It was Asahi newsreel that fi rst used Fuji Positive Film (type 150) in April 1934. 20

According to Refl ections on Forty Years of Film Manufacturing, confronting Asahi Shimbun’s relentless criticism about the quality and effi
ciency of their products, Fuji

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278 hidenori okada
made every eff ort to improve their product quality. Kohei Omiya, a then Fuji engineer, recalls the days with Asahi News :

In those days, things were diff erent. Because we could not manufacture fi lm with identically applied emulsion, nor did we manage to apply emulsion successively, every time the emulsion number changed, the sensitivity and tone were diff erent.

Th
e application technique was also rather poor. Every time we made a print, it was diff erent; some were lighter, and some were darker. . . . In order to respond to Asahi News’s complaints about the products with uneven sensitivity, there was only one solution: we had to select, before shipping, prints with the same emulsion number developed from the same negative. 21

In fact, once Asahi actually used Fuji products, Asahi’s complaints were more about emulsion than about the fi lm base itself. Although it is not possible to perform durability tests of fi lm base in a short period of time, at least in terms of the emulsion quality, one cannot fi nd in the bombshell statement any sense of evaluation, either positive or negative. Th
is also suggests that the argument of the statement was not supported by scientifi c evidence but motivated more by the Association’s political considerations. Th e

Association used Kawai Kinema’s use of Daicel’s test product as a basis for their statement while neglecting to note that, in reality, Kawai Kinema had not merely tried the product but had leapt at the opportunity to have access to the product and thereby the opportunity to comment on it.

Moreover, the exhibitions of Asahi newsreels were from the beginning arranged with Toho theater chains, and printing was done in a P.C.L. branch located in Ginza quite close to Asahi Shimbun Headquarters building. Th
is indicates that P.C.L., then bring-
ing a fresh current in the world of Japanese cinema, had quickly changed its strategy of approach to Fuji, aft er Oriental’s aborted entry into the fi lm manufacturing business, thereby clearly indicating P.C.L.’s decision to abandon its parent company, Oriental. In fact, the Uemura family withdrew entirely from the management of Oriental in 1936.

Th
is decision by P.C.L. probably resulted from its rational judgment to maintain some distance from the Dai Nippon Motion Picture Association, which had avoided Fuji, an attitude that would have been carried over to the discord between the Association and the “Toho Block” from 1937.

In the meantime, the fi rst feature fi lm that used Fuji Positive Film (type 150) was Karisome no Kuchibeni, the fi rst talkie produced by Irie Production, shot in October 1934 at Fuji Studio, directed by Shigeyoshi Suzuki, photographed by Mitsuo Miura, and premiered on November 22, the same year. Uneven tones and foams caused by developing were said to be conspicuous, but with improvement, in December 1934, the positive fi lm would be used again for Teiso Mondo (directed by Shigeyoshi Suzuki), co-produced by Shinko Kinema and Irie Production. Th
e price of the product was 40 sen [one hun-
dredth of a yen] per foot (as of September 1934), not really competitive with imports, and Fuji would, in July 1935, “reduce the price of positive fi lm by 7 rin [one tenth of a sen] per foot in order to rival both Eastman and Agfa.” 22 In 1935, only a year aft er its foundation, Fuji, burdened by a huge defi cit and on the brink of bankruptcy, appealed to 13_Miy

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nitrate film production in japan 279
its parent company, Daicel, for aid in capital investment to survive this crisis caused by the boycott.

Sakae Haruki, the then manager of Fuji’s Ashigara Factory, lists Shinko Kinema as their top customer aside from Asahi Shimbun. 23 Although the production companies probably didn’t perform durability tests on Fuji products, it seems that in less than a year and a half the “bombshell statement” was already a bombshell in name only. As Masaichi Nagata (future president of Daiei Studio), who became president of Shinko Kinema Kyoto Studios in October 1936, once recalled:

As I thought it was an obligation of the people to use domestic products, I went ahead and used them despite strong objections. . . . Th
e public sentiment then was that only
second-rate companies used domestic products. All the more for this sentiment, it was a daring decision for me to use their products. 24

In reality, as mentioned earlier, Shinko Kinema (Kyoto) began using Fuji positives in 1934, two years before Nagata’s took up presidency. In July 1935, Nikkatsu Uzumasa Studios (Kyoto) rather willingly “approved of the improved quality of Fuji fi lm and made a decision to use their products.” 25 Nikkatsu’s decision was soon followed by Daito and Shochiku Shimogamo Studios (Kyoto), who were both formerly central players in the bombshell statement. Although it is true that a national policy promoting domestic products and the support of public opinion in favor of the use of domestic products were surely behind their decisions, that members of the Association unreservedly overturned their decisions and approved of Fuji products reveals the true nature of the bombshell statement; it was not meant to be a substantial, but rather a punitive, disciplinary action.

In other words, the statement was actually the Association’s protest against the government- zaibatsu ’s attempt to monopolize the basic foundation of the fi lm manufacturing business by discouraging competition in the domestic fi lm market. Th is incident
was, in fact, a confl ict that arose from the reality that production companies had to face: Although they were the producers of works of fi lm, in terms of fi lm material they were mere consumers, just like anyone else.

Aft er having been accepted by the movie industry, Fuji gradually managed to eliminate accumulated defi cits. In April 1936, it released its fi rst motion picture fi lm negative, Fuji Negative Film (type 100) (clear base). Th
is negative was used for fi lming the
anniversary celebration of the birth of the founder of Tenrikyo that fell in the same year.

Th
e fi rst feature fi lm made with this negative was Akatsuki no Bakuon, the shooting of which began in Fuji Studios in March 1936, produced by Takada Production, directed by Jun Murakami, photographed by Minoru Kuribayashi, and released on April 29. It is apparent that major studios still avoided taking the initiative to use domestic products.

On the other hand, we could detect an underlying special relationship between Fuji and small-star production companies that quickly used Fuji products: both Minoru Takada, owner of Takada Production, and Shigeyoshi Suzuki, director of Karisome no Kuchibeni and Teiso Mondo, belonged to Fuji Eiga Production, a company that had sold its studio lot to Fuji Photo Film. At any rate, Akatsuki no Bakuon, the fi rst feature fi lm that used both negative and positive Fuji fi lm, marked, indeed, the birth of Japanese cinema.

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Another Bombshell

In 1936, the year when Fuji Photo Film released Fuji Negative Film (type 100), and three years aft er the birth of domestic motion picture fi lm, the Japanese motion picture fi lm manufacturing business got off the ground.

However, the Sino-Japanese War [the China Incident] broke out the following year, pressuring the industrial world to meet an upsurge of war demands. Japan’s imposition of import control in order to curb a trade imbalance caused by a mass import of war munitions resulted in the unavailability of raw fi lm material from Eastman Kodak. Furthermore, in 1939 when the Pacifi c War broke out, it became impossible to import products from Agfa, though both Germany and Japan were members of the Axis. Th
us, within a mere six years
aft er the birth of domestic motion picture fi lm, Japan was obliged to supply all demands of raw fi lm through its own domestic products (see Table 13.5 , A Statistical Yearbook of Raw Film Import by Customhouse). By this time, the entire industry had already entered into Table 13.5 A Statistical Yearbook of Raw Film Import by Customhouse (meter) 1937

1938

1939

Yokohama

Positive

35mm

-

-

39,882

16mm

-

-

528,657

9.5mm

-

-

26,152
subtotal

-

-

594,691

Negative

-

-

340,910

35mm

16mm

-

-

29,566

8mm

-

-

38
subtotal

108,957*

732,212*

370,515

Kobe

Positive

35mm

13,392,091

2,171,651

1,051,837

16mm

2,199,534

337,292

650,443

9.5mm

125,100

-

-
subtotal

15,716,725

2,508,943

1,702,280

Negative

35mm

3,753,578

593,751

444,249

16mm

26,760

-

30,480

9.5mm

150,615

190,458

914

8mm

49,500

1,372

-
subtotal

3,980,453

785,581

475,643

Osaka

Positive

35mm

2,134

-

21,747

16mm

-

-

120,700

( Continued )

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nitrate film production in japan 281

Table 13.5 (Continued)

1937

1938

1939

9.5mm

-

-

1,875

8mm

-

-

3,657
subtotal

2,134

10,729*

157,961

Negative

35mm

-

-

240

16mm

-

-

9,266
subtotal

-

514,894**

9,506

Total

Positive

35mm

-

-

1,113,466

16mm

-

-

1,299,000

9.5mm

-

-

38,009

8mm

-

-

3,657
total

-

-

2,454,932

Negative

35mm

-

-

785,399

16mm

-

-

69,312

9.5mm

-

-

914

8mm

-

-

38

Total

-

-

855,663

35mm

-

-

1,898,865

16mm

-

-

1,369,112

9.5mm

-

-

38,923

8mm

-

-

3,695

Grand total

19,699,312

3,251,789

3,310,595

Source: Showa 16 Nippon Film Almanac (Daido Sha, 1941), 48–49.

* Indicates numbers with format breakdown unknown.

** Indicates numbers with the description “small-size fi lms.”

a completely diff erent era from the days of the Dai Nippon Motion Picture Association’s bombshell statement. In fact, compared with the current drastic change, the earlier bombshell statement itself must have already seemed innocuous.

At the same time, however, for Fuji, 1937 was the year of breakthrough: with its release of Fuji Sound Recording Film (type 250) the same year, Fuji had grown large enough to supply the motion picture industry with three kinds of fi lm, positive, negative, and sound. Between 1937 and 1939, Fuji doubled its production (see Table 13.6 , A Statistical Yearbook of Production Capacity of Domestic Film), and made such a profi t that it increased the stockholder’s profi t share by 10 percent. Th
e quantity of imported fi lm still
exceeded that of domestic fi lm in 1937, but in the following year, the number of imports drastically decreased; by 1939, the market share of imported fi lm dropped to 6.5 percent.

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282 hidenori okada

Table 13.6 A Statistical Yearbook of Production Capacity of Domestic Film (meter)

Year

1937

1938

1939

Fuji

Positive

35mm

16,911,681

31,800,000

37,979,255

Negative

465,661

2,510,000

3,714,024

35mm

Sound N

35mm

1,121,000

3,292,328

Total

17,377,342

35,431,000

45,003,607

Asahi

Positive

35mm

-

12,000

115,362

16mm

-

8,000

73,172

9.5mm

-

9,000

66,821

Positive

-

255,355
subtotal

Negative

35mm

-

7,000

65,199

16mm

-

4,500

66,440

9.5mm

-

20,000

112,547

Negative

-

244,186
subtotal

Total

-

61,300

499,541

Konishiroku

Negative

16mm

-

613,000

555,857

8mm

-

454,535

783,512

Negative
subtotal

-

1,339,369

Positive

16mm

-

409,190

411,904

Total

-

1,476,725

1,751,273

Oriental

Negative

35mm

-

5,895

Reverse

16mm

-

123,951

Negative

Positive

16mm

-

1,395,770

443,195

Total

-

1,395,770

573,041

Total

Positive

35mm

-

31,812,000

38,112,617

16mm

-

1,812,960

928,271

9.5mm

-

9,800

66,821
subtotal

-

33,634,860

39,107,709

Negative

35mm

-

2,517,000

3,785,118

16mm

-

617,500

622,297

9.5mm

-

20,000

112,547

8mm

-

454,535

783,512

( Continued )

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nitrate film production in japan 283

Table 13.6 (Continued)

Year

1937

1938

1939
subtotal

-

1,092,035

5,303,474

Sound

35mm

-

-

3,292,328

Negative

Rev

16mm

-

-

123,951

Total

35mm

-

-

45,190,062

16mm

-

-

1,674,519

9.5mm

-

-

179,368

8mm

-

-

783,512

Grand Total

17,377,342

38,364,795

47,827,462

Source: Nippon Film Almanac (Showa 16), (Daido Sha, 1941), 46–47.

Note: Although no production number is listed in 1937, in reality, each company produced 16mm products. Some obvious errors in the original documentation were corrected; other fi gures remain as in the original.

As the Japanese invasion to China began to escalate, moreover, a great deal of nitrocellulose supply began to be diverted to munitions, because nitrocellulose was used for explosives as well as for celluloid. As noted earlier, from as early as 1936 conferences for celluloid controls had been held under the auspices of the Monopoly Bureau, and the annual production and sale price for each manufacturer of celluloid was determined by an agreement: Daicel’s production was agreed to occupy 64 percent of the total amount, for example. Th
us, import reduction and production control would soon work as two
sides of the same coin in a closely intertwined strategic movement because the Celluloid Control Company was formed in November 1941. Perhaps the summer of 1941 marked a turning point for this strategic movement of the celluloid industry—a change in the government’s policy about the distribution of nitric acid jolted the entire movie world.

Daicel’s offi
cial story tells us:

As for nitric acid, following a sudden change made to its distribution policy according to an order issued on July 29, 1941 under the Extraordinary Measure Bill on Trade Items, the supply of nitric acid [to Daicel] in August and September was ruled out by the Ministry of Commerce and Industry. Although the Aboshi Factory had already requested the Second Army Arsenal to increase the amount of military nitrocellulose, there was no chance of rapid increase in amount because of worsening availability of raw material, [Daicel] was forced to reduce celluloid to about 200,000
kilograms of and nitrocellulose to about 40,000 kilograms. 26

Th
e immediate eff ect on Fuji of this July 29 notice of zero supply of nitric acid to Daicel was apparent: Fuji issued a report on August 1 claiming that it would no longer be capable of producing fi lm. But this was only the beginning. On August 16, Ryuzo Kawazura, chief of Division Five of the Cabinet Information Bureau of the Home 13_Miy

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284 hidenori okada

Ministry, summoned leading fi gures of the movie world and gave a legendary bombshell notifi cation:

On an extraordinary war footing, every necessary material that could be used for munitions will no longer be available to the non-government sectors. Motion picture fi lm is of course included, and this means that not a foot of fi lm will be available. I trust that the motion picture industry will do their part in dealing with this circumstance.

Because of this notifi cation, the wartime restructuring of the industry into the so-called three-studios system would soon speed up: Th
e feature fi lm production structure, previ-
ously consisting of more than 10 big and small companies, was channeled into three big studios, Shochiku, Toho, and a newly integrated studio, Daiei. However, the real trigger of these changes was, in fact, the zero supply notice of nitric acid. Suketoshi Fuwa, working under Kawazura in the Cabinet Information Bureau and directly involved in making draft s of the 1939 Film Law, recalled that this decision was made because of the Imperial Navy’s huge demands of nitric acid. 27

It would be worthwhile to note, at this point, the situation regarding camphor. In 1940, the jurisdiction of the camphor trade was moved from the Monopoly Bureau to the Ministry of Commerce and Industry, and, thus, the raw material was controlled entirely by the Ministry. According to Fuwa, this transfer was probably a result of the Ministry’s involvement in granting subsidies to the camphor industry. Th erefore, in
addition to nitric acid, camphor, another primary raw material for the fi lm manufacturing business, also became unavailable. Th
e photography industry, which also used
nitrate roll fi lm, was “stunned by the sudden halt in April 1940 of celluloid camphor supply, sixty percent of which was from import, forty percent domestic.” 28 Following the advice of the Monopoly Bureau, Daicel launched a project for harvesting camphor in Nagasaki Prefecture, and furthermore, established a facility in the premises of its Sakai Factory for manufacturing phthalic anhydride as a substitute for camphor. Th e time had
come to seek substitutes for raw fi lm material. As for the supply of cellulose material, because of the prohibition of 100 percent domestic cotton textile manufacturing, torn pieces of cotton cloth collected from China were acquired for the purpose. In sum, this was a period, for the fi rst time since the movie industry was born in Japan, when every section of the motion picture business was forced to adjust to the severe shortages and restrictions.

Enforced Increased Production
and Retrenchment

Although the aforementioned situation was a result of national strategy, Fuji’s role became that of a tightrope walker negotiating its obligations to meet the demands of the entire fi lm industry within the realities of its political constraints. Th e good old days

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Table 13.7 Total Output of Celluloid Production, and Motion Picture Film Production Output of Fuji Photo Film during the War Years

35mmB/W Positive Production

Year

Celluloid Production Output

Output

1940

100

100

1941

-

62.3

1942

42

69.5

1943

34

65.4

1944

29

26.7

1945

14

-

*Numbers are calculated by counting 1940 as 100.

Source: Sixty Years History of Daicel Chemistry Industries (Daicel Chemistry Industries, 1981), 46; Refl ections On Forty Years of Film Manufacturing (Fuji Photo Film, 1975), 153.

when the industry could aff ord to reject domestic fi lm, using complaints about durability as an excuse, were gone in the blink of an eye.

However, the unimaginable intensity of the decrease in celluloid productivity aft er the outbreak of war was all the more shocking (see Table 13.7 Total Output of Celluloid Production, and Motion Picture Film Production Output of Fuji Photo Film during the War Years). Faced with the reality, the industry would soon be more concerned with how to economize, than how to increase production of raw fi lm. 29 Since December 1940 a quota system of raw fi lm had been implemented by the Motion Picture Raw Film Control Counsel formed in the Cabinet Information Bureau. As for distribution, an integrated distribution company formed in 1942 reorganized every movie theater in the country into two groups—red and white, a system designed for the maximized use of the minimum amount of fi lm material. A journal for exhibitors issued by this distribution company, Eiga Haikyusha-ho [Movie Distribution Company Report], would soon start campaigning for economizing raw fi lm, oft en reporting projection accidents at the theaters all over Japan. By this time, domestic fi lm was already at a minimum.

Th
e fl ourishing of Japanese cinema in the late 1930s together with the rapid increase in the number of fi lms produced went hand in hand with the process of manufacturing domestic motion picture fi lm. Ironically, however, it was in the heyday of this process when factories were ordered to stop their operation. Although the industry would, sooner or later, have to confront this paradox from the perspective of mobilization of materials, it also indicated the instability of the Japanese movie industry in those days—in terms of materials, it was like a little ship just beginning its journey into rough seas. If we consider how the kokusaku

[national policy] developed, as history tells us, the issue was primarily the political dynamics between the cinema and the nation. Domestic motion picture fi lm, an earnest wish of the movie industry would persevere through the hard times, however, and before seeing the defeat of the war, the industry would enter a new era of the development of color fi lm.

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286 hidenori okada

Notes

1 . 35mm, black and white. Th
e label on the product says “positive fi lm.”

2 . Konishiroku, ed., A Hundred Years of Photography, 561. According to the information provided on p. 407, the fi lm base for their nitrate and diacetate were imported from Dupont (USA) and Gevaert (Germany)

3 . Th
irty-Year History of Dai Nippon Celluloid, Dai Nippon Celluloid, Sakai, 1952, 18.

4 . Th
e First 25 Years, Fuji Photo Film, Tokyo, 1960, 12. Th
e import market share around that
time was “Eastman Kodak (US)—80%, Agfa (Germany)—15%, Gevaert (Belgium)—5%”

( Kinema Shuho [Weekly], no. 214, October 12, 1934; 10); therefore, one can assume that imports from other companies were insignifi cant.

5 . “Interview with Honorable members: 1) Mr. Kenjiro Takayanagi and Mr. Sakae Haruki,”

Motion Picture and Television Engineering no. 433 (September 1988), 66. Interviewer, Nobutada Yagi, recorded on November 25, 1987.

6 . Th
e First 25 Years, 66.

7 . Ibid.

8 . Kinema Shuho, no. 124, September 2, 1932, 8.

9 . Refl ections on Forty Years of Film Manufacturing, Fuji Photo Film, Tokyo, 1975, 33.

10 . Ibid., 29.

11 . Th
irty Years of Oriental Photo Industry, Oriental Photo Industry, Tokyo, 1950, 169. It is interesting to note, however, that Kinema Shuho (no. 180, November 24, 1933) provides a diff erent view on this event. Th
e magazine seemed to regard the fi rst appearance of domestic
fi lm, which was not manufactured by Daicel, as rather abrupt, stating “unexpectedly Oriental went ahead and made a test fi lm of Junjo no Miyako . . . ” (11).

12 . Th
irty Years of Oriental Photo Industry, Oriental Photo Industry, 1950, 168.

13 . Ibid., 169.

14 . Th
e First 25 Years, 68.

15 . Kinema Jumpo, no. 489 (November 1933), 15. A similar report is found in Kinema Shuho (November 10, 1933), n. 178.

16 . Th
ere is no existing print of this fi lm; however, a recording of a greeting delivered by Toyo Kichich introducing domestic Oriental motion picture fi lm is said to exist.

17 . Showa 9 International Film Almanac, Kokusai Eiga Tsushinsha, 1934, 12.

18 . Photography Industry in the Showa Era, Nippon Shashin Kogyo Tsushinsha, 1989, 7.

19 . Showa 9 International Film Almanac, 320.

20 . To be more precise, it was when Asahi Shimbun had two diff erent newsreels, Asahi Universal Hassei News and Asahi Ufa Hassei News ; on July 1934 these two newsreels were integrated into Asahi Sekai [World] News .

21 . Refl ections on Forty Years of Film Manufacturing, 52.

22 . Photography Industry in the Showa Era, 14.

23 . “Interview with Honorable members: 1) Mr. Kenjiro Takayanagi and Mr. Sakae Haruki,”

Motion Picture and Television Engineering, 68.

24 . Fuji Photo Film and Kunio Fukumoto, ed., A Road to Energetic Diversifi cation—Fuji Photo Film—Contemporary Corporate Histories, Vol. 31, Fuji International Consultant Publishing, Tokyo, 1963, 158–159.

25 . Photography Industry in the Showa Era, 14.

26 . Th
irty-Year History of Dai Nippon Celluloid, 179–180.

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nitrate film production in japan 287

27 . Suketoshi Fuwa, “Recollections of the Film Law,” in Lectures on Japanese Cinema 4: War and Japanese Cinema, Iwanami Shoten, 1986 .

28 . Photography Industry in the Showa Era, 46.

29 . For example, such attitudes were apparent in Nagamasa Kawakita’s essay, “A Proposal Concerning Film Material,” Nippon Eiga, March 1941, and Norimasa Kaeriyama’s essay

“War Time Policy on Film,” Nippon Eiga, November 1941. On the other hand, Toka Kuwano refers to the wartime production system of Fuji in his essay, “Fundamental Solution of Raw Film Problem,” Nippon Eiga, May 1943, but his discussions tend to be rather abstract.

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chapter 14
sk etc h e s o f si l e n t
f i l m s o u n d i n
ja pa n : t h e at ri c a l
f u n c t i o n s o f ba l ly h o o,
o rc h e s t r as , a n d k a bu k i
e n se m b l e s
shuhei hosokawa

Introduction

To say that silent fi lm has never been silent is a truism. Th
e space in which silent fi lm
was presented in fact was fl ooded with intended and unintended sounds—music, sound eff ects, mechanical noise, the loud voices of “explainers” and barkers, the chatting of audience members, and other meaningful or incidental sounds. Among a variety of sound elements, the special importance of the “explainers” ( benshi ) is well known. Th ey
were more vocal performers than mere commentators and consequently became as important as the silent actors on the screen for understanding the narrative and sensorial experience of the audience. Some of them indeed turned to celebrities in showbiz.

Like the stylized narration of explainer, the musical performance itself was but one part of the sound complex spectators experienced, though an aesthetically privileged one.

Rick Altman’s colossal Silent Film Sound (2004) is epoch making in the study of fi lm sound (including music) in the silent era because it deals with the total contextualiza-tion of fi lm sound, including the construction of space, the formation and transformation of the fi lm industry, technological achievement, programming, the heterogeneous audience and their diverse expectations, and discourses in trade journalism, all of which 14_Miy

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were tightly interconnected. As for the music, Altman’s book sheds light not only on the composers and their scores but also on the musicians, publishers, recording companies, unions, instrument manufactures, and other actors involved in actual performance.

Taking Altman’s viewpoints and methods as a point of departure, I will discuss Japanese silent fi lm sound, pondering points of commonality as well as the localized specifi city of cultural conditions wherein the sounds were produced and perceived.

Generally speaking, what is common comes from the material and social conditions of fi lm and its projection space and the knowledge and practices imported from abroad in association with relevant technical apparatuses, while the local characteristics are mainly related to the vernacular context of sonic representation, especially that of popular spectacle (in the case of fi lm history, precinematographic entertainments).

Consonance and dissonance between the imported (purportedly global or universal) and the vernacular could be said to characterize almost all facets of Japanese (and indeed non-Western, if we broaden the cultural map) modern civilization.

Th
roughout the fi rst quarter of the twentieth century, cinema was regarded as a novelty everywhere. For the majority of Japanese at that time, novelties themselves were nearly synonymous with things Western. As is evident in everything from politicians’

discourse to advertising of new products, the “Westernness” of novel things was emphasized in the people’s imagination. Film and its accompanying (and accompanied) sounds were constitutive of this “modern = Western” complex. Th
e brass band, the
piano, the march, and other Western musical items used for silent fi lm sound (including the phonograph itself) all had deeply modern connotations in Japan.

Scholars of the Japanese silent fi lm have examined topics such as the mixture of aesthetics of vernacular theater with those of Hollywood drama, the popular narrative tradition in the art of the narrator or “explainer” ( benshi ), the formation of genres and the industry, the civilizing and “democratic” discourses in the newborn fi lm press of Taisho and early Showa Japan, the control of spectatorship by the police and the industry itself, and the invention of new visual technology and its representational consequences.

What follows in this paper is a sound-centric treatment of these topics.

Among the diverse sound practices associated with silent fi lm in Japan, I will consider

“noise making” by brass bands and some attempts at sound synchronization in the fi rst decade of fi lm, the birth of sound “accompaniment,” the introduction of Japanese instruments and their use in combination with Western band instruments, the importance of orchestras in metropolitan music life of the 1920s, and various forms of tie-in with popular songs and the music industry. I will occasionally cite the American instances not because they were “standard” or universal phenomena to which the regional and national variants should be compared, but because they have been better studied than other cases. Moreover, in Japan not only the frequent translations and reports by readers of American fi lm magazines but also the experience of returnees and travelers from the United States played a vital role in reproducing the American model locally, yet with prominent innovations. Th
e elite class oft en disdained vernacular practices
derived from popular theater. Th
e discursive confl ict between the art-oriented few and
the entertainment-oriented masses characterized fi lm journalism and industry in the 14_Miy

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290 shuhei hosokawa
period under consideration here (Gerow 2010). We will look carefully at the feasibility of a balanced view of cultural continuity and discontinuity with existing forms of theater and spectacle, and the changing situation surrounding image, sound, the aesthetic, and technology.

“The Music Performed

Uninterruptedly”

In 1897, Lumières’ cinématographe was presented for the fi rst time in Kyoto and an article notes in passing that “the music is performed uninterruptedly to the rear of the public.” 1 Th
is was the brass band that was hired by the fi lm exhibitors to draw the attention of the passersby as well as to create an exciting atmosphere inside the theater. Since both the fi lm and the brass band represented Western “advanced civilization” at the turn of the century, they had close affi
nity. Th
e choice of a brass band for background sound was
almost a natural one. But synchronicity with the moving image was not even considered, so the band’s sound was similar to what Altman called “ballyhoo.”

Such noise (and a barker) was part of the vernacular theatrical practice; the fi lm exhibitor simply replaced the traditional taiko with the eye- and ear-catching brass band in order to advertise the latest scientifi c marvel of moving pictures. Th e brass band,
established in Japan in the 1860s, was a sonic and visual symbol for Western civilization that gradually penetrated civilian life from elite society. From the early 1880s, the retired military band men organized civil bands to comply with increasing demand from the commercial sector—circuses, hotels, sports events, dance parties, and other modern,

“Western-import” spaces and gatherings. Th
e Sino-Japanese War (1894–1895) further
encouraged the diff usion of bugle and drum sounds in commoners’ lives. Th e bands
were usually employed by embryonic publicity agencies that were responsible for the decorations and rental equipment of public events, such as temporary structures, electrical illumination, uniforms, national fl ags, fi reworks, and Western-style tables and chairs.

Th
e same Kyoto show received another review that said, “Th
e place was decorated in
the Western manner and Western music was sometimes played so that the public would not get bored.” 2 For the writer, the style of interior decoration and the Western sounds were almost equivalent; the brass band in eff ect was sonic wallpaper for the publicity agency as well as for the audience. In this account the brass band “sometimes” (that is, not uninterruptedly) performed for the sake of the psychological comfort of the viewers.

In other words, novel Western music was played because the exhibitor worried that the viewers’ interest in the fi lm would wane without sonic diversion. Due to lack of experience and knowledge, the majority of this early audience could not “appreciate” Western music as the more “cultivated” audience did later in the 1920s. Th
e article also notes that
the explainer gave an introductory explanation about the real-life fi lm made abroad that 14_Miy

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was to follow (without which no audience could understand the contents of the fi lm) then rang a bell to announce the start. We do not know whether his voice overlapped with or alternated with the brass band sound or whether the bell cued the musicians.

What is certain is a brass band played for both the passersby outside and the spectators inside at this stage in the history of fi lm exhibition.

Brass bands were employed by the itinerant fi lm exhibitors of the silent era. Th ey
were a joyful symbol for the new entertainment medium, as many recollections show.

Komada Koyo, one of the best-known entrepreneurs and distributors of early cinema in Japan (and an employee of Hiromeya, Tokyo’s largest publicity agency), made it his custom to organize a pompous parade from the local railroad station to the center of a town or its theater. Th
is “bluff er” 3 himself played the role of conductor of the band wearing a top hat and swallowtails. Th
e “band” usually consisted of ten to twelve members among
whom only four or fi ve really played the instruments while the rest (“dummies”) did a kind of “air play,” pretending to blow into the instruments and showing off the shining brass and pseudomilitary uniforms. 4 Th
is parade was clearly a simulacrum of military
march displays, which became frequent aft er the Sino-Japanese and Russo-Japanese Wars. Th
e priority given to loudness and look over musical quality is obvious. Komada’s fi lm shows consisted of seven or eight shorts, and during the intervals he played in full recordings of popular shamisen tunes to make the whole exhibition substantially longer.

Yet too few materials have survived for us to know more about the musical aspects of Komada’s itinerant shows.

Early Attempts at Sound

Accompaniment

In 1899 the earliest known attempt at sound synchronicity was made. It took place at the Kabukiza Th
eater, Tokyo, where the fi rst fi lms by Japanese cameramen were exhibited. Th
ese included fi lms of geisha dancing, “accompanied” by a sixteen-piece group of shamisen performers and singers. 6 Th
e show began with the images of Tokyo com-
mercial areas followed by those of dancing, fi lmed in Tokyo and Kyoto. Th e bandleader

Kineya Rokuzaemon the Sixteenth, a nagauta ( shamisen- accompanied narrative song genre) master affi
liated with Kabukiza, viewed a fi lm made in Kyoto in advance and
chose a piece that he believed adequate for the image. He probably guessed the original music from the choreography. Th
e show was so acclaimed that it ran for two weeks in

Kabukiza, the largest theater in Tokyo, and for a few weeks elsewhere.

Doubtlessly the fi lm was projected while the music was performed, but we do not know if the image–sound synchronicity was successfully realized, given the diffi culty of
reproducing the musical performance of the original image. One contemporary report mentioned a failure of synchronization of a vocal performance that made the audience uncomfortable. 7 Yet the audience for the most part was untroubled by the gap between 14_Miy

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292 shuhei hosokawa
the sound and image, entranced merely by the novel experience of watching moving pictures of popular dancing in coordination with live performance of familiar pieces.

It was presumably more attractive for the general public than viewing imported (novel yet unfamiliar) images “decorated” arbitrarily by foreign sounds, as in previous exhibitions. Th
e entire show obviously simulated the experience of strolling from Ginza (near Kabukiza) to Asakusa (near Yoshiwara, the largest pleasure precinct) and viewing the dance pieces, and the explainer Komada Koyo would function as a “tour guide” and a sort of MC (master of ceremonies). Such a “narrative” itself was captivating since earlier exhibitions had been programmed with images from overseas that could hardly evoke viewers’ memories. Th
e imported images were oft en intended for the educational pur-
pose (at least at the offi
cial level). Th
ey would not have expected the perfect synchron-
icity that today’s audience takes for granted. Th
is trial shows how both audience and
exhibitors perceived the “silence” to be fi lled in adequate ways. 8

Another simulation spectacle was presented in 1900 with the sumo fi lms, which are comparable to the boxing fi lm shows in the West around the same period. According to Imada Kentaro’s analysis, 9 the venue (Kinkikan, Tokyo) was decorated in the guise of a sumo arena. A real taiko was deployed for the announcement of the event and the explainer’s imitations of the calls of wrestlers was followed by the recorded voice of a referee ( gyoji ) played on phonograph while the images of wrestling were projected. Th e
yelling of the referee did not necessarily require a high degree of synchronicity with the movement of wrestlers but was only expected to increase the “reality” eff ect of the image. Th
is might be the fi rst “sound eff ect” in Japanese fi lm history.

It is intriguing to ask why the weaker and less intelligible sound of a cylinder phonograph played the role of referee, rather than the explainer. I presume it is because mechanical sound reproduction, in the mind of exhibitors, could reinforce the novelty of visual reproduction. Th
ey were both cutting-edge technologies that subverted the
irreversibility of time to make the past audible and visible. 10 Around that time the phonograph was a sensation in fairgrounds and other places of amusement where the customers donned earphones to listen to prerecorded sound or a recording made on site.

People were fascinated by listening to vocal impersonators of popular actors and the singing geisha, among others. Th
e
sumo show is considered to be the fi rst convergence
of the histories of audio and visual reproduction systems in Japan.

As soon as the domestic narrative fi lm was produced, sound simulation of the stage performance was contrived. At the projection of the fi rst known Japanese narrative fi lm, Inazuma Goto (Lightning Robbery, 1899), a clever bandman reportedly shot fi recrackers and voiced the dialogue of actors. 11 A few years later a sound eff ect for hammering was used in the American fi lm Robinson Crusoe and in Japan canon sounded inserted in the middle of the theatrical performance during a scene of newsreels of the Russo-Japanese War. 12

Such realistic sound eff ects were imported in the late nineteenth century as part of the techniques of Western theater. Vernacular theater traditions had no such “sound eff ects”

as those developed in Europe. Kabuki, the most popular theatrical form in Meiji, has a group of instrumentalists (principally shamisen players) and percussionists behind 14_Miy

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the curtain (in a chamber called geza ), who are in charge of the basic sound design.

(Sometimes they are visible from the audience seats.) Th
e
geza sound is highly codifi ed
to represent things such as the season, the place, the weather, and the mental state of characters. Th
is sort of codifi cation is far from realism: for example, in kabuki a storm is represented by a certain pattern of taiko drums and a pair of wooden clappers, but aurally this does not resemble the natural sound of a storm. A sword fi ghting scene is accompanied not by metallic noise, but by the wooden clappers sounding patterns that are asynchronous to the ballet-like movements of the actors, who never physically touch one another. Realistic sound eff ects were fi rst developed in the “new theater” ( shingeki ) movement inspired by the impact of European modern theater. Yet they rarely entered the silent fi lm cinema.

Use of voice behind the backdrop was a device that had been more or less established in kabuki performance practice. Many early fi lms were semireproductions of popular acts of kabuki, fi lmed from the still viewpoint of a spectator, sometimes with “dubbers”

( kowairo ) hired to simulate the experience of being in a theater. 13 Since the vocal imitation of popular actors was already recognized as a performance genre in yose (vaudeville), these “dubbed” projections were easily accessible and attractive to the audience.

Th
e use of sound eff ects and voices behind the screen were doubtless the fi rst devices to give a realistic eff ect to the moving image. However, they were short lived, not only because of budgetary problems but also due to the establishment of a new mode of realism in the perception of fi lm audiences, which was diff erent from that of the theater.

Instead of simulating the theatrical sense system (hearing actors’ voices and codifi ed or

“real” sound eff ects), fi lm exhibition began to deploy an explainer and a musical band of Western instruments (adding instruments of kabuki ensembles for domestic fi lms) as a standard format around the 1910s.

Ideals of Musical Accompaniment
as Conceptualized in 1910

No contemporary text describes the musical ideal of early fi lm more clearly than the Osaka explainer Eda Fushiki’s article. 14 Eda seems to me the fi rst who understood the importance of music accompaniment, discussing the necessity of “matching the music with the image.” In his ideal formula, the band starts playing about thirty minutes before the show (upon the public’s entrance to the theater). Th ey play a march or
something similarly rousing when the explainer enters. Aft er his general comments, a whistle is blown from the projection booth and the lights go off . Th en the fi lm starts. Th
e
explainer/narrator rings a bell from his podium on the side of the stage to cue the band in the pit. In the event of mechanical trouble, the explainer should switch the lights on to release the audience while interrupting the music. If it is likely to take long to resolve the trouble, he lets the band play their favorite pieces, Western or Japanese, lest the audience 14_Miy

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294 shuhei hosokawa
get bored. For the musicians, it is a highlighted moment when they can show their real musicianship. Th
e exit of the audience is to be accompanied by cheerful music.

In Eda’s article, by matching the music to the tempo, the emotional and narrative characteristics of the scene are especially underlined. For example, waltzes are good for sentimental or tragic scenes, while lancers, cotillion, quadrilles, and schottish are suitable for comedies and fantasy fi lms, and gallops are for chase scenes. Th ese dance
forms were frequently played in the ballroom dance parties that had been enjoyed by the Westernized elite since the 1880s. (Rokumeikan’s ball was of course the most famous of such events.) Th
ey were expected to arouse certain types of mood among the audience, few of whom had any actual experience of dancing to such music. With the change of location of performance, the music changed its purpose and nature from sound to which bodies moved in coordination, to an aural object for listening to while seated. National anthems could sonically represent scenes of offi
cial ceremonies in the imported fi lms,
while battle scenes needed bugle calls, fi recrackers, and sound eff ects to represent the discharge of canons, as well as other noises made behind the screen. In each instance the band should play the relevant fragments repeatedly.

Eda curiously mentions that in pleasant travel scenes the travelers should be escorted by a well-known broadside ballad ( shoseibushi ) titled “Travel around the World” (1920).

Th
is example is interesting because it uses an association of the lyric content with narrative characteristics. Such a verbal play was part of kabuki routines. He also remarks that the brass band could have a break only when Japanese drama fi lms were shown because the traditional accompaniment would replace it. Put diff erently, the two diff erent bands—a brass band and a kabuki band—were ideally employed separately. It is still far from certain whether this two-band system was established in the 1900s; one does not know to what degree Eda’s idea was put into practice during the period when no standard method of accompaniment was established. To my mind, Eda only noted the terms of ideal practice taken from the imported cinema journals, mixing them with his own ideas, to edify the exhibitors and the musicians. (Aft er all, the article was published in a trade journal.) However, what is clear is that the required levels of musicianship and the principles of accompaniment had changed strikingly from the previous ones of uninterrupted sound making.

Soon aft er Eda published this article, the Japanese cinema industry began standardizing its exhibition system. Th
e aural “gap” was to be fi lled with one explainer and one
band (a Western or a mixed Japanese–Western ensemble). Th
e voice dubbers, the brass
band, and the kabuki band soon disappeared from the spectacle (albeit with some regional time lag in the process).

The Cinema Palace as a Concert Hall

In Japanese cultural history, the silent era roughly corresponded to a period of formation of an urban middle class with an interest in the new ideas of “individualism” (Natsume 14_Miy

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Soseki) and “democracy”, and an aptitude for consumption. One of their new aspirations was knowledge and appreciation of Western music. It was during the fi rst decade of the twentieth century that the audience for concert music was fi rst formed. Unlike people of the preceding decades, for whom Western music had been solely educational, ceremonial, social, or pragmatic, the new middle class started paying to consume Western music, going to concerts and opera, learning singing and instrumental performance at school, buying instruments and records, reading magazines, and giving music lessons to children, among other actions. Some Taisho “cinemaniacs” ( aikatsuka ) hence wished for the cinema to become, so to speak, a people’s concert hall. In a manner similar to developments in the American counterpart, intermission music was expected to

“democratize” the genre of concert music. In 1923 Gonda Yasunosuke, a staff researcher of the Division of Popular Education of Tokyo City and one of the earliest theoreticians of popular culture, appraised intermission music as the “origin of people’s music.” 15

A step toward achievement of this ideal was the inclusion of nonbrass instruments in the band. Th
e “uninterrupted” background sound was replaced with a more elabo-
rate use of music to be called “accompaniment.” By the late 1900s, apparently, the violin joined in and a few years later some large metropolitan theaters specializing in Western cinema started to compete with one another in terms of the musical quality of their eight- to twelve-piece “orchestras.”

Since the end of nineteenth century, the violin, mainly due to the manufacturing of cheap domestic products, had become so popular among Japanese youth that in the streets some students supposedly showed off by carrying the case alone, without the instrument inside. Even the broadside balladeer ( enkashi ) took it up around 1910, inspired by the new cinema music. Th
e violin was usually associated with femininity and
sometimes charged with an excess of sentimentality. How this association was formed is hard to tell; while the discursive infl uence of intellectuals traveling abroad or reading Western books should not be underestimated, the violin was also a popular instrument among middle-class schoolgirls. Th
is perceptual association probably fi gured in its use
to accompanying scenes less suitable for the brass sound. Th
e gradual stylistic diversifi -
cation of imported and domestic feature fi lms might correspond to the growing variety of instrumentation, as well as increased knowledge and expectations about music during the 1910s (although admittedly relatively few viewers were demanding about the musical accompaniment).

In the early 1910s, the musical life of Tokyo’s aspiring middle class was increasingly Westernized by the free Sunday concerts at Hibiya Park given by military bands (since 1905), the tours of British operetta troupes, various concerts by European and Japanese musicians, performances of local opera–operetta troupes, and by “record concerts.” Music journalism laid discursive foundations for this new tendency, as highlighted in a few new magazines that dealt almost exclusively with Western music. Some theaters became specialized in Western cinema and employed a six- to twelve-piece band consisting of piano, violin, trumpet, clarinet, trombone, percussion, and assorted other instruments.

Th
e musicians generally had learned their instruments at music school and military band (although some were self-taught). It is important to note that the fi lm theaters were one 14_Miy

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296 shuhei hosokawa
of the fi rst regular performing sites for non-brass instrumentalists. Th e instrumentation was more or less compatible with the band formats in commercial public ballrooms (the fi rst of which was established in 1920 in Yokohama) and in “Asakusa Opera.” Th e
latter genre was born in 1916 in Asakusa, the theater district of Tokyo, and was, despite its name, a mixture of opera, operetta, and dance that captivated modern-oriented youth such as the future novelist and fi lm scenario writer Tanizaki Jun’ichiro.

Th
ere are few testimonies about how the musicians in movie theaters were recruited, how they estimated the job, and what and how they played. Probably the sheet music for accompanying a given fi lm, as well as the information in imported magazines, gave them certain initial suggestions. Th
e growth of interest in music among the “cinemani-
acs” can be gleaned from Nakano Jiro’s serial article titled “Motion Picture and Music”

(1916–1917) in Kinema Rekodo, the fi rst fi lm periodical in Japan. He was a close reader of American magazines and remarked on the importance of matching the music with the narrative and the relative success and failure of each band he attended. Sometimes he quoted the list of music corresponding to scenes (cue sheets) from imported magazines, in the expectation that the bandleaders would read it. For him the American way was exemplary. He suggested that bandleaders (at least in the principal theaters) should consult the latest imported magazines and/or music lists he had quoted. If a certain list was not available, they had best choose the appropriate pieces from the broader stock to play for each scene. Th
e more that stock was enlarged, the easier the job of selec-
tion became because the types of scene were not too numerous and the audience was rarely demanding. Th
e case of accompaniment for Japanese fi lms was not considered in

Nakano’s article, however, and this was typical for the readership of the Western fi lm–
oriented Kinema Rekodo .

Th
e musicians’ subjugation to the explainer’s narration was a crucial condition for Japanese silent fi lm sound. One explainer, according to the director Inagaki Hiroshi, had the musicians play his favorite melody, Schumann’s “Träumerei,” regardless of the content of scenes. 16 In that case, the music was played for the sake of the explainer rather than to enhance the narrative and image, and his fans probably cared more about his emotional performance than the narrative matching the image and the music. Th is may
be an extreme case but it tells us how the music was peripheral for the perception of audiences. Nakano’s approach was completely exceptional.

In the Western movie palaces, which attracted the urbane middle class, the “orchestra” played the overture at the entrance of the explainer and the intermission music. 17

Th
e overtures performed included marches by John Philip Sousa, Franz Suppé, and John Stepan Zamecnik, all of which were routinely performed in other countries. Th e
only exception known was one “Konparu March,” composed by the trumpeter Hatano Fukutaro, bandleader at Konparuza (in Ginza, Tokyo), which became a recognizable

“theme” tune for that theater and its band. Hatano was the fi rst Japanese bandleader who played aboard the Pacifi c liner that traveled the Yokohama–San Francisco route in 1912. Being familiar with American popular music and purchasing a large quantity of sheet music there, he and his band played in hotels, dance halls, and movie theaters.

At Komparuza he invented the term “descriptive music” ( keiyo ongaku ) for the way in 14_Miy

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which he linked the music more directly with the image, for example by imitating the sound of kissing with the violin, playing a Japanese boatman’s song for boat scenes, and so on. His performance won a great reputation among fi lmgoers. 18 In the United States, the use (or abuse) of similar gimmicks by the Nickelodeon pianists sometimes drew the criticism of engaged authors for its vulgarity. 19 At Konparuza, it is said, the percussionist rendered battle sounds for kabuki scenes by playing some of the characteristic percussion patterns for war scenes from Western fi lms. Th
e audience must understand

Hatano’s playful “translation.” I have not met with criticism to Hatano’s performance yet, and his music was recollected aff ectionately in the talkie era.

Th
e orchestras in those palaces also presented the intermission music. In the post-Earthquake (1923) period this became very important, as is evident in advertisements in which the name of a conductor and the titles of pieces to be played were featured next to the title of the feature fi lm and the explainer. Newsletters such as Musashino Shuho (of Musashinokan in Shinjuku, Tokyo) and Odewonza Weekly (of Odewonza, in Yokohama) had columns solely on the music played in the intermission. It usually took ten to fi ft een minutes and the repertoire was taken from the overtures of opera and operetta, marches, waltzes and other dance melodies, arrangements of symphonic music, and so on (e.g., “Carmen,” “La Paloma,” “Orphée d’Enfer,” and “Humoresque”).

Usually the program changed weekly and some spectators went mainly to listen to these miniconcerts. 20 However, one demanding fan, reading the American magazine zealously, criticized the overly ambitious programming unmatched by the level of musicianship. 21 Such high hopes for hearing “good music” among avid spectators and musicians is understandable because the large movie theaters were at that time the only places where well-trained ensembles played Western music daily, even in Tokyo. (It was not until 1926 that Japan’s fi rst full-time symphonic orchestra was organized.) Syncretic Music for Jidaigeki

While Western music was played for Western cinema, another type of music was invented for jidaigeki fi lms (“period dramas” set in the Edo Period, typically featuring sword play). It was an ensemble of Western instruments, shamisen, and various kinds of percussion (among them small taiko drums and bell-like kane ) used in the kabuki theater. Generally called wayo gasso (literally “a Japanese and Western ensemble”), it spread rapidly in the early 1910s. Th
e size and specifi c instrumentation diff ered case-by-case,
but the purpose of this ensemble was to be as fl exible as possible to comply with the demands of diff erent genres and theaters.

Th
is mixed instrumentation was something new in Japanese music history. Th e probable reason it had not already occurred is that the high-culture connotation of Western instruments was incompatible with the vulgar image of shamisen, tied as it was to the red light districts and their bawdy songs. Th
e
shamisen, for Meiji Western-oriented
intellectuals and bureaucrats, represented the uncivilized sound of old Japan.

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298 shuhei hosokawa

How cinema musicians learned to play with the moving picture is hard to tell. Th e
collaboration between traditional instrumentalists and Western ones, I imagine, could hardly have started smoothly because of their diff erent modes of musicianship. Th e former were trained orally, aurally, and mimetically on the spot by the more experienced, while the latter usually learned their instrument in institutions such as military bands and music schools, so for them notation and teachers were almost indispensable. (Th ere
were, however, lots of teach yourself booklets for instrumental beginners in circulation.) No improvisation was possible until the end of the 1920s, by which time the dance music (i.e., jazz) scene had gradually matured. Like the piano in the popular theaters of Europe and North America, shamisen was multifunctional in traditional theater and entertainment; it could play solo, accompany ditties and/or create the mood of a scene by the established musical codes of the theater traditions. Th
e professional kabuki musicians
had to be versatile and fl exible, so they may have been faster to become accustomed to cinema than Western instrumentalists who had little experience of performing with stage action.

Despite its innovative musical practices and nationwide prevalence, the jidaigeki accompaniment was hardly remarked upon by contemporaries. One of the reasons for that was the dominance of Western-focused afi cionados in nascent fi lm journalism. Th
ey were predominantly middle- and upper-middle-class youth, intellectuals, and artists, who regarded fi lm as an innovative and democratic form of “universal”

(Western-based) art and technology. Th
ey rejected wayo gasso much as they did the
explainers as mere vulgar and regressive factors impeding the progress of modern art.

The Cue Sheet Book for Jidaigeki

Despite a lack of written materials, the practice of jidaigeki accompaniment can be partially inferred from a kind of cue sheet book that was published in the late 1920s, a time when there was an explosion of sheet music publication in Japan in correlation with rapid growth of the publication business in general. In the new media climate of electrical recording, radio, journalism, publicity, and cinema, the sales of popular song records jumped and sheet music was published not only for amateur musicians and singers but also for listeners seeking visual anchor of their favorite melodies and singers (the sheet music covers were oft en illustrated by popular/commercial artists such as Takehisa Yumeji). Th
e publication of cue sheet books for jidaigeki, stimu-
lated by this new trend in the publishing world, was one aspect of the upscaled music industry.

For example, the fi rst of the four-volume set, Eiga Banso Kyokushu (pieces for fi lm accompaniment), edited by the Eiga Ongaku Kenkyûkai (literally, “Group for the Study of Film Music,” about which nothing is known), and published by Shinfoni Gakufu (literally, “Symphony Music Publisher”) in 1929, includes forty-seven pieces considered appropriate for jidaigeki fi lms. Each piece has a brief comment on how to use it.

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Many of the pieces selected were regarded as fi tting for the squash back ( chanbara ) scenes. For instance, “Dojoji” (the temple famous for its tragiromantic legend; a nagauta piece) is described as being good for “scenes in which the fi ght is gradually escalated and fi nally becomes a war-like situation.” “Ukina” (fl irting gossip), by contrast, is appropriate for “scenes of fi ghting at night” and should be played “with [a sense of] terror.” Other pieces for the sword fi ght include “Hayazen Zukushi” (warning bells; which was good for “scenes of fi ghting with a comical touch”) and “Hitotsugane” (one bell; for “scenes of a big fi ght by a very small number of people”). Because the fi ght scenes are usually the climax of jidaigeki fi lms and the music was expected to intensify the tension, they are classifi ed more minutely than other types of scene.

Several pieces use verbal associations inherent in titles and lyrics. For example,

“Ishidan” (stone steps) is eff ective for “scenes of a big fi ght on the stone steps of shrines and other places,” while “Oimatsu” (old pine tree) can be played for “scenes of romantic conversation between a man and a woman in quiet gardens and the like.” Two popular tunes, “Oki no Ofune” (a big ship off shore) and “Seigaiha” (blue ocean wave) are selected for “scenes on a boat or a marine journey.” Th
ese instances show how the
audience was expected to know the original pieces that were regularly used by kabuki musicians. “Genroku Hanami Odori” (cherry blossom–viewing dance in the merry Genroku Era of the late seventeenth century) was a standard tune for scenes of luxuri-ant cherry blossom–viewing parties both in kabuki and cinema. Th e comment about
this tune said that it was also good to play in the intermission. Curiously, one foreign number is included: “Mysterioso,” an oft -used incidental tune from American cue sheet books. 22 It is described as apt for “scenes of sneaking into a house and those with a quiet yet frightening atmosphere.” Th
e tune’s signifi cation in the Western cinema in this case
was faithfully adopted to the jidaigeki aesthetic; no diff erence from its use in the Western movies can be identifi ed. Th
is tune literally “sneaked into” the world of Japanese fi lm
sound. Th
erefore syncretism took place not only in the instrumentation but also in the repertoire, and consequently even working-class viewers of jidaigeki were occasionally exposed to nonvernacular music.

Th
ere was also a series of music books designed for particular fi lms. Published by the Mohan Gakufu Shuppan, there were at least four such books edited for individual titles. One of them was published in 1927 for the preceding year’s blockbuster chanbara fi lm trilogy, Shura Hakko, based on a bestseller novel about treasure robbery in the Edo Period. Th
is volume contains fi ve pieces that are denoted by the titles of scenes such as

“A Sad Romance of the Street Singer Okoma,” “Suicide by the Sword in a Th undering

Storm aft er a Prayer,” and “Rapid Palanquin along the Senbon Matsubara Road.” Each piece is edited in a facing page format lest the musicians needed to turn the pages while performing. Yet, who needed such a publication? Even if Shura Hakko was highly popular, the number of its showings could not have been large enough for the publisher to sell large quantities of the notation. It is likely that only novices on Western instruments needed it. So how could it have been profi table enough?

I assume that these cue sheet books were used by amateur musicians rather than the cinema professionals. According to an advertisement, this sheet music series, edited by 14_Miy

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300 shuhei hosokawa
the explainer Hirayama Shiho and published by Ongaku Shohosha, 23 had numerical notation (that is to say, 1 for do, 2 for re, and so on) for the bass harmonica and the tun-ings of the shamisen . How Hirayama himself contributed to the music book is unclear.

Th
e ad’s copy said that “the arrangement is as accurate as ones used in the movie theaters. [Good for] the violin, mandolin, or harmonica.” Amateur practitioners of Western instruments therefore could “replay” at home, with or without shamisen -playing companions, the tunes they were familiar with from the cinema. Th
e majority of the titles are
for shamisen ditties and the kabuki geza repertoire that had hardly been notated. Similar notations were published in abundance, according to the collector Misono Kyohei. 24

Part of the kabuki repertoire was thus smoothly transferred to cinema by means of a form of Western notation.

Kouta Eiga : Popular Song and Film

In Japan, early adaptations of European drama (among which Shakespeare, Ibsen, and Strindberg were prominent), which were generally called shingeki (new theater) fl ourished aft er the turn of the century. Th
e movement in turn began to be popularized with
the emergence of singing roles in a 1914 production of Geijutsuza, Fukkatsu, an adaptation of Tolstoy’s novel, Resurrection . An incidental song nicknamed “Kachusha no Uta” (Katusha’s Song), as interpreted by the powerful actress Matsui Sumako, became an unprecedented hit. Th
e drama was immediately fi lmed by Nikkatsu male actors. Th
e
fi lm, according to Tanaka Jun’ichiro, 25 had an onscreen insertion of the lyrics, and in some special presentations a female singer accompanied the projection. In 1917 the same shingeki troupe made another success with Tolstoy’s Ikeru Shikabane (the living corpse), a production in which Matsui’s singing was crucial. Its immediate fi lmic adaptation, shown at Yurakukan in Asakusa, featured live performances by the singer Kagawa Shizue. At that time Kagawa was active in the Asakusa Opera, so her appearance at this theater was not novel. She was, so to speak, a vocal impersonator of Matsui.

It is not until the Kanto Earthquake (1923) that the addition of a live singer became faddish. Th
e boom came with Ikeda Yoshinobu’s Karesusuki (Withered Grass, 1924) and its incidental song, “Sendo Kouta” (Boatman Ditty), which in turn was nicknamed

“Karesusuki.” Th
is song became extremely popular aft er the earthquake, to the extent that some blamed this decadent song for the catastrophe. Th
e lyrics, matching per-
fectly with the gloomy zeitgeist, depict a despairing couple who can fi nd no place to be together other than the “other world.” Th
e fi lm about this ill-fated couple, completed
hastily in just four days, was a long-run success.

Th
e peak of kouta eiga was Kago no Tori (A Bird in a Cage), which was released in 1924. Th
e original song dealt with a fatal romance between a penniless student and a woman in the pleasure district. It was recorded by several artists, and its commercial success bore the sequel fi lms with the same song and other song-based fi lms. With these follow-ups the term kouta eiga (popular song fi lm) was coined. Th e storyline vaguely

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alludes to the song’s lyrics. Th
e lyrics are usually shown either in the intertitles or over-
lapping with the scenes themselves. Th
e stories are predominantly about sentimental
romance set in contemporary Japan. 26 While the intermission music functioned as a point of contact with concert music, the kouta eiga did the same for new popular songs.

A journalist in a 1924 newspaper wrote as follows about the sensation of female singers performing in the cinema:

Teikine, Nikkatsu and Shôchiku are competing with each other to successively release fi lms based on popular songs like A Bird in the Cage, New Bird in the Cage, and Collected Ditties . It is said they are so popular that all the theaters are full everyday. Of course the audience goes to see them because they love the lyrics of the songs and because they are curious to know how their favorite ditties are made into fi lms and how they are sung. What’s more, they are pleasurably intrigued by the dim silhouette of woman visible in a beam from the screen, and the sugary soprano voice that emerges from it. ( Yomiuri Shinbun, October 18)

Th
e singers sang while standing beside the screen, so that they were visible to the audience. A week later, the same columnist ironically annotated his comments on the charm of female vocals, writing more explicitly,

Th
ey [female singers] sing in public, though on the dark stage. Th
eir voice, spreading
through the pale beam of light, is poured into the ears of foolish spectators.

Dr. [Havelock] Ellis, it is said, wrote in his paper that “Music is powerful in provoking people’s sexual sensations.” Since our cinema viewers do not listen simply to the music but to the live voice of a soprano singing a hymn of love and romance, they may hear illusionary whispering while lying distractedly at home, and in the end write a love letter to that singer. (October 24)

Quoting words attributed to the widely read sexologist, the author humorously points out the danger of a seductive voice produced by a woman in dim lighting. Th e audiences,
according to this columnist in a subsequent piece, fi nally reached a kind of boiling point when they started to “make a loud noise in chorus.” Consequently the police sought to ban the mise en fi lm of popular song and female singers in the cinema, claiming that “the chorus of decadent and self-despairing song is not good for children’s education nor the general morals [of society]” ( Yomiuri Shinbun and Hochi Shinbun, November 9).

Th
e “erotic” vocals made the public go crazy, it was said. Apparently audience behavior came closer to that of their counterparts in the music halls, cabarets, or vaudeville shows in the West. In retrospect, however, the prohibition of the female singers was part of the gradual establishment of control by the police and by the collaborative show business fi gures of not only the contents of fi lm but also the conditions of its projection.

Th
e production companies tried to minimize the technical and perceptual deviations between sessions in order to regulate the spectacle. 27 So the singing spectators as well as the enchanting singers soon disappeared. Th
e audience fi nally became silent “viewers.”

Th
e phonograph was an easy ersatz for the singer. Th
e use of a phonograph is
evident in Sutoton Bushi (1924), one of a few surviving kouta eiga . It is based on a 14_Miy

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302 shuhei hosokawa
novelty hit of the same title (“sutoton” is an upbeat phrase made up of nonsense syllables). Th
is short fi lm (only about 15 minutes long) starts with a close-up of the rotating disc on a turntable that turns out to be positioned in a café in the second shot. Opening with the signature song would become part of the grammar of movie

“theme songs” in subsequent decades. Th
e fi lm thus exploited the impact of popular
song in its fi rst moments. Th
e lyrics are overlayed on the screen and the timing is
broadly synchronized with the recording. To visualize the narrative fl ow eff ectively, the lyrics of second and third strophes appear with the rotating disc later in the fi lm, like two punctuation points in a story. Th
us the image determines the timing for the
theater staff to play the disc (note that no perfect synchronization with the movement of lips, body, and other objects in the image was required because the reproduced music functioned as background—only the fi rst strophe is diegetic, the rest are nondiegetic—sound). Although we do not know whether the band played in other scenes, the live instrumental performance must have been secondary to the use of recorded song. Th
e plot of the fi lm, a married working-class man longing for a female server, who is also married, derives from the lyrics, yet its concrete setting was almost entirely invented by the scenario writer.

Th
e predominance of the phonograph in the cinema at this time was not only a direct consequence of the ban on female singers but also refl ected the growing signifi cance of recording in the music industry. Th
e years 1927–1928 were a great divide in the his-
tory of the Japanese music industry because of the establishment of major multinational labels such as Japan Victor, Japan Columbia, and Japan Polydor. Th
e investment of for-
eign capital in the Japanese market was part of the global process of enlargement and reformation of the music industry that followed from inventions such as radio, electrical recording, and “talkies.” Th
e centrality of sound and image technology was one of the
most outstanding features of the new era. Instead of recording preexisting pieces, the record companies began taking the initiative to produce new songs under their exclusive copyright, which they could sell strategically, exploiting various forms of media

“tie-in.”

When a new song became a hit, several fi lm companies immediately adapted it in a movie. Th
ey were hastily released to exploit the transient popularity of song. Th e
plots were invented from the melodramatic lyrics. To make matters worse, song scenes (using the phonograph) were inserted in absurd sequences, which rendered the narrative tempo ineff ectively slow. For proponents of Western fi lm in the magazine Kinema Junpo, the kouta eiga represented a low-quality genre that relied upon a new mode of song production and consumption.

In the history of Japanese popular song, Nakayama Shinpei’s “Tokyo Koshinkyoku”

(Tokyo March, 1929) is always cited as a turning point. It is said that the disc sold 400,000 units, a truly surprising fi gure. Th
is song, or more precisely the following song
complex, was also epoch making in the history of media tie-ins: the beginning was the bestseller writer Kikuchi Kan’s serial novel published in Kingu (King), the largest monthly magazine in prewar Japan, which was followed up by a Victor record and Nikkatsu fi lm even before the novel was fi nished. Nikkatsu obtained the exclusive right 14_Miy

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sketches of silent film sound in japan 303
for fi lm adaptation that prohibited its competitors from producing other versions. Th is
refl ected a growing copyright business encouraged mostly by foreign capitalization.

It was none other than Mizoguchi Kenji who directed Tokyo March . It opens with a pan shot of Ginza, Marunouchi, and Shinjuku overlapped with the lyrics celebrating these three metropolitan centers strophe by strophe. Th
is literal visualization of sung
spaces is followed by the main plot of a romance between a working-class girl and a bourgeois boy, who have the same father but diff erent mothers. We do not know how the phonograph and orchestra were coordinated in the subsequent scenes.

Aft er the commercial success of Tokyo March, production of a special song became common as an eff ective and lucrative means for publicizing a fi lm, to the extent that the fi lm distribution companies commissioned Japan-made “theme songs” for Western fi lms, in the expectation that the songs would be played as a form of “plugging” in the intermission as well as in public spaces (e.g., Alain Crossland’s When a Man Loves, Frank Borzage’s Bad Girl, and Steinberg-Dietrich’s Th e Dishonored ). Th
e term kouta eiga
itself gradually fell into disuse, while “theme song” ( shudaika ) entered with the talkie era and is still current in today’s blockbuster fi lms and TV dramas.

Conclusion

Th
ese observations on silent fi lm sound in Japan disclose both points of commonality with worldwide practices and points of distinctively localized practice. Th is sounds
somehow banal yet inevitable, given the close and multilayered “association” 28 in audiovisual technology, production and exhibition, discourse, and industry that had existed on a global scale since the late nineteenth century. What was common, on the one hand, included ballyhoo, the cue sheet method, and an ever-intensifying connection with the music industry.

On the other hand, silent fi lm sound was conditioned by vernacular music and theater traditions, most perceptibly and conspicuously in the oral performance of explainers and the syncretic ensemble and repertoire played to accompany jidaigeki . Another determining factor for Japan’s silent fi lm sound was a relatively limited diff usion of Western music in the public space. Th
e piano was provided only in fi rst-class theaters
and there was no importation of electric organs, which were a versatile sound maker in American cinema of the 1920s. Th
e scarcity of orchestral music in contemporary

Japanese society helped increase the musical importance attached to cinema orchestras (especially as providers of intermission music) among the newly emerged public for Western music. In this way, the role of “educating” the fi lm viewers’ ears through

“good music” (read “Western art music”) was probably taken more seriously than it was at that time in the West. All in all, the case of silent fi lm sound is only one instance of how vernacular appropriation as well as fl exible adaptation and reinterpretation of Western culture occurred as a basic strategy of cultural producers and consumers in modern Japan.

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304 shuhei hosokawa

Notes

1 . Raidai, “Shinematogurafu wo Miru,” 33.

2 . Kyoto Hinode Shinbun, March 4, 1897.

3 . Misono, Katsuben Jidai, 15.

4 . Tanaka, Nihon Eiga Hattatsushi I, 96; Noma, Zusetsu Fukuokaken Eigashi Hakkutsu, 11.

5 . Misono, Katsuben Jidai, 15.

6 . Yoshiyama, Nihon Eiga-kai Jibutsu Kigen, 15–17, 87–88; Tanaka, Nihon Eiga Hattatsushi I, 74.

7 . Imada, “Musei Eiga no Oto,” 33–53.

8 . Imada, “Katsudo Shashin Kogyo to Sono Shicho Taiken no Shoso,” 22–24.

9 . Sterne, Th
e Audible Past: Cultural Origins of Sound Reproduction .

10 . Yoshiyama, Nihon Eiga-kai Jibutsu Kigen, 85.

11 . Imada, “Katsudo Shashin Kogyo to Sono Shicho Taiken no Shoso,” 26.

12 . Tanaka, Nihon Eiga Hattatsushi I, 160.

13 . Eda, “Katsudo Eiga Eishaho (2) Ongakutai,” 6; “Katsudo Eiga Eishaho (3) Hayashi, Serifu,”

7–8. See Gerow, Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925, 142.

14 . Gonda, Gonda Yasunosuke Chosakushu, 74–75; see also Gerow, ibid., chapter 2.

15 . Inagaki, Nihon Eiga no Wakaki Hibi, 226.

16 . To compare the American case, see Altman, ibid., 310.

17 . Kinema Junpo, June 11, 1920, 9.

18 . Altman, ibid., 220f.

19 . Saito, “Yokohama Ongaku Katsudoshi no Kenkyu. Taishoki no Taishu Ongaku,” 63–98.

20 . Kinema Junpo, April 11, 1920, 9.

21 . Altman, ibid., 358.

22 . Gekkan Gakufu, June 1927, n.p.

23 . Misono, Katsuben Jidai, 94.

24 . Tanaka, ibid., 220.

25 . Sasagawa, “Kouta Eiga ni Kansuru Kisochosa,” 175–196.

26 . See Gerow, ibid., chapter 4.

27 . Silverberg, “Remembering Pearl Harbor, Forgetting Charlie Chaplin, and the Case of the Disappearing Western Woman: A Picture Story,” 250f.

Bibliography

Altman , Rick . Silent Film Sound . New York : Columbia University Press , 2004 .

Eda , Fushiki . “Katsudo Eiga Eishaho (2) Ongakutai” [How to Project the Motion Picture (2) Musical Band] , Katsudo Shashinkai 7 ( 1910 ): 6 .

Eda , Fushiki . “Katsudo Eiga Eishaho (3) Hayashi, Serifu” [How to Project the Motion Picture (3) Sound Eff ects and Dialogue] , Katsudo Shashinkai 8 ( 1910a ): 7–8 .

Gerow , Aaron . Visions of Japanese Modernity: Articulations of Cinema, Nation, and Spectatorship, 1895–1925. Berkeley , University of California Press , 2010 .

Gonda Yasunosuke . Gonda Yasunosuke Chosakushu [Works of Gonda Yasunosuke], vol.

4. Tokyo: Bunwa Shobo , 1975 .

Imada , Kentaro . “Musei Eiga no Oto” [Th
e Sound of Silent Movies] , Toyo Ongaku Kenkyu 65

( 1999 ): 33–53 .

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Imada , Kentaro , “Katsudo Shashin Kogyo to Sono Shicho Taiken no Shoso” [Exhibition of the Motion Picture and the Aspects of Its Audiovisual Experience] , Filokalia 21 ( 2004 ): 15–34 .

Imada , Kentaro , “Kabuki no Kagebayashi to Musei Eiga no Banso Ongaku wo Hikakusuru”

[Comparing the Background Music of Kabuki and the Accompaniment Music of Silent Movies]. In Kindai Nihon ni Okeru Ongaku Geino no Saikento [Rethinking Music and Performing Arts in Modern Japan] , 57–67 , ed. Goto Shizuo ( Kyoto : Kyoto Municipal Art University , 2010 ).

Inagaki , Hiroshi . Nihon Eiga no Wakaki Hibi [Th
e Early Days of Japanese Cinema] . Tokyo : Chuo

Koronsha , 1983 [ 1978 ].

Misono , Kyohei . Katsuben Jidai [Th
e Age of Film Explainers] . Tokyo : Iwanami Shoten , 1990 .

Nakano , Jiro , “Katsudo Shashin to Ongaku” [Motion Pictures and Music] , Kinema Rekodo , 33–47

(March 1916 to May 1917 ).

Noma , Yoshihiro . Zusetsu Fukuokaken Eigashi Hakkutsu [Illustrated History of Cinema in Fukuoka Prefecture] . Tokyo : Kokusho Kankokai , 1984 .

Raidai , Kamezo , “Shinematogurafu wo Miru” [Watching Cinematograph] , Shonen Kurabu , 1 . 6

(June 1897 ): 33 .

Saito , Ryu , “Yokohama Ongaku Katsudoshi no Kenkyu. Taishoki no Taishu Ongaku” [A Historical Study on the Music Activities in Yokohama: Popular Music in Taisho Era] , Tsurumi Daigaku Kiyo , 24 ( 1987 ): 63–98 .

Sasagawa , Keiko , “Kouta Eiga ni Kansuru Kisochosa” [Basic Research on Kouta Eiga ] , Engeki Kenkyu Senta Kiyo (Waseda University) 1 ( 2003 ): 175–196 .

Silverberg , Miriam , “Remembering Pearl Harbor, Forgetting Charlie Chaplin, and the Case of the Disappearing Western Woman: A Picture Story.” In Formations of Colonial Modernity in East Asia , 249–294 , ed. Tani E. Barlow . Durham , NC: Duke University Press , 1997 .

Sterne , Jonathan . Th
e Audible Past: Cultural Origins of Sound Reproduction. Durham , NC: Duke University Press , 2003 .

Tanaka , Jun’ichiro . Nihon Eiga Hattatsushi I [Evolutionary History of Japanese Cinema I] , Tokyo : Chuo Koronsha , 1975 .

Yoshiyama , Akimitsu . Nihon Eiga-kai Jibutsu Kigen [Th e Firsts in Japanese Film World] .

Tokyo : Shinema to Engeisha , 1933 .

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chapter 15
t h e j i da i g e k i f i l m
t w i l i g h t s a m u r a i — a
s a l a rym a n – pro d u c e r ’ s
p o i n t o f v i ew
ichiro yamamoto

(Translated by diane wei lewis)

The Current State of Jidaigeki Films

In 2011, director Miike Takashi’s 3D jidaigeki Hara-Kiri: Death of a Samurai ( Ichimei ) was screened in competition at the Cannes Film Festival. Th
e
jidaigeki fi lm genre seems
to have undergone a total revival in the past few years.

Notable works from 2010 include Th
irteen Assassins ( Jusannin no shikaku, dir. Miike Takashi), Sword of Desperation ( Hisshiken torisashi, dir. Hirayama Hideyuki), Th e Lady

Shogun and Her Men ( Ooku, dir. Kaneko Fuminori), Th e Last Chushingura ( Saigo no
chushingura, dir. Sugita Shigemichi), and Abacus and Sword ( Bushi no kakeibo, dir. Morita Yoshimitsu), contributing to a “restoration” that would have been unthinkable ten years ago.

I happened to be one of three producers for the 2002 fi lm Twilight Samurai, which is thought in part to have made this possible. In this article I will discuss what was going on at that time.

It so happens that as I write this now in November 2011, a 3D version of the fi lm Hara-Kiri: Death of a Samurai is currently in theaters, even though 2D audiences remain the main target of its ticket sales. Th
is stands to reason as patrons in their fi ft ies
and up (the senior discount group) relate to the fi lm as sharing the same original story as Harakiri ( Seppuku, dir. Kobayashi Masaki, 1962), while there are concerns about the physical strain of using 3D glasses, which leads some to complain about being “easily fatigued” by 3D fi lms. In any case, as a rule, the jidaigeki audience is mostly older people.

When it comes to jidaigeki fi lms released in 2010, Th e Lady Shogun and Her Men led

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the jidaigeki film twilight samurai 307
the Japanese box offi
ce with over $27 million, while Th
irteen Assassins and Abacus and

Sword both grossed upward of $16 million in Japan. As Japanese society steadily continues to age, one expects ji daigeki to remain a reliable ticket, and indeed, it seems like the genre has become a safe bet. Th
e works that become hits are those that are able to reach a
wider audience by virtue of their casts or the popularity of the original works.

Jidaigeki Films and the Japanese Film

Industry in the Year 2002

At the end of the 1990s, aft er an all-time low, the number of screens in Japan was fi nally back on the rise with the construction of multiplex theaters, reaching more than 2,000
screens by the end of the decade (rising to approximately 3,400 screens in 2010). Still, at that time, there was a tendency for most jidaigeki to be rejected at the planning stage for reasons related to the genre, for example “ jidaigeki don’t bring in audiences” or “too expensive.” As a result, people with know-how from their experiences as former jidaigeki cast and crew also grew progressively older, and year-by-year their numbers dwindled.

It is precisely in this period that director Yamada Yoji planned Twilight Samurai, which opened in 2002. Yamada’s status at Shochiku makes it exceedingly easy for his projects to be green-lighted, but there were many twists and turns in bringing the production to fruition. Nevertheless, Yamada’s strong determination to shoot a jidaigeki ultimately guaranteed the fi lm would be seen through to the end.

Looking back today, just the fact that there was a postwar jidaigeki fi lm boom may itself seem strange. When GHQ controls ended and fi lm subject matter could be chosen freely, perhaps people were thirsty for jidaigeki, or maybe enthusiasm for jidaigeki was sparked by the golden age of Hollywood westerns. It’s intriguing to ask why so many people wanted to see fellow countrymen from over a hundred years ago meeting their deaths on the big screen in what we might think of as “choreographed and stylized, stagey sword fi ghting”—and why did they eventually get their fi ll? In any case, just as there were signifi cant changes in the western with the onset of the Vietnam War, it’s worth taking note of how the context surrounding Japan’s jidaigeki fi lms also changed.

The Production Committee System and
the Collapse of the Bubble Economy

A system of fi lmmaking by production committee emerged during the rise and fall of the so-called bubble economy, providing a method for several companies, with fi lm companies as the focus, to pool funds and spread these over multiple fi lms, distributing 15_Miy

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308 ichiro yamamoto
risk and allocating profi t each according to its investment share. Today, the majority of Japanese fi lms are produced in this manner, and it has practically become prerequisite for a production to be possible.

To get down to details, at the three Japanese majors (Toho, Toei, Shochiku) these production committees are generally made up of around fi ve companies, mainly fi lm companies, broadcast television companies, advertising brokers, newspapers, pay-TV
companies, and trading companies. Th
e broadcast television company gets right of fi rst
refusal of terrestrial broadcast rights and revenue from commercial advertising, the ad broker sells ads, the newspaper company guarantees fi lm publicity—all expect a return on their investment. Th
ese days, there may be fi ve to ten companies investing, and
examples of the Internet company Yahoo! participating and obtaining Internet distribution rights, or talent agents putting up capital, are also on the rise.

For Twilight Samurai, the joint investors at the planning stage were Shochiku, which managed the Kyoto studio where the fi lm was shot and handled the fi lm’s production, distribution, and exhibition; the trading company Sumitomo Corporation; and the broadcast television company Nippon Television. Th
e advertising fi rm Hakuhodo, the
publishing agency Nippon Shuppan Hanbai, and the pay-TV channel Eisei Gekijo (a Shochiku-affi
liated company) were joint investors. Some years ago, these investors were known as a classic combo for launching fi lms with big nationwide releases.

When it comes down to it, this system may have reduced risk for fi lm companies, but successes also yielded slimmer profi ts, and while creatively exploiting rights may have dynamized the fi lm industry, it also tended to take up a lot of time. Right now, we’re in a spiral of increasingly scaled-back production, and if we’re eventually to return to the high-risk, high-return fi lms of yesteryear, that transformation will probably occur within the next few years.

The Director Yamada Yoji and

Ofuna Studio

Still the most popular fi lm series in Japan today, the Tora-san series ( Otoko wa tsurai yo, 1969–1995) is said to be the longest in the world, with forty-eight fi lms in the original series plus one special. Every fi lm in the original series, which ended in 1995, was produced solely by Shochiku. Working at a pace of one, occasionally two fi lms for the Tora-san series per year, director Yamada Yoji planned, scripted, and directed the fi lms, which frequently took up social themes. One of these, Th e Yellow Handkerchief of

Happiness ( Shiawase no kiiroi hankachi, 1977), was remade in the United States in 2008
as Th
e Yellow Handkerchief (dir. Udayan Prasad).

Th
e fi rst time a Yamada-directed fi lm was made by the production committee system was A Class to Remember ( Gakko, 1993), which took place in a night school. As with Twilight Samurai, Yamada spent many years planning the production, but due to its simple plot as well as strains on the contemporary fi lm industry, it seems it was made as a 15_Miy

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coproduction in order to ameliorate risk. For this production, the three-member investors were Shochiku, Nippon Television, and Sumitomo Corporation, and aft er meeting with commercial and critical success, A Class to Remember went on to become a series with A Class to Remember II at nursing school ( Gakko II, 1996), A Class to Remember III at vocational school ( Gakko III, 1998), and A Class to Remember IV about a youth ditch-ing school to embark on a journey ( Jugo sai gakko IV, 2000).

At the time shooting completed for the fourth installment in the A Class to Remember series, Japan found itself in a recession following the collapse of the bubble economy.

Needing to readjust its debts, Shochiku sold off Ofuna Studio with its over sixty years of history, and the site was bought by a college.

A Map of the Japanese Film Industry

Here I would like to take a moment to touch on the literal geography of the Japanese fi lm industry. Today, the vast majority of the fi lm industry—including its fi lm companies, studios, fi lm laboratories, postproduction studios, talent agents, and so forth—are located in Tokyo or its vicinity. Two exceptions are Shochiku and Toei’s Kyoto studios, which specialize in making jidaigeki fi lms.

Th
e aforementioned Shochiku Ofuna Studio was located in the city of Kamakura, about one hour from Tokyo. Th
is famed Japanese studio was where Ozu Yasujiro’s post-
war fi lms, as well as those of the so-called Shochiku New Wave directors Oshima Nagisa, Shinoda Masahiro, and Yoshida Kiju, and all of Yamada Yoji’s fi lms were shot. Shochiku fi lms were also referred to as Ofuna- cho (“Ofuna-style”), their specialty being “home dramas” that aff orded a glimpse into everyday life, and Ozu and many workers in the fi lm industry lived in and near Kamakura.

By contrast, although a large number of directors, fi lm crew, and actors made their home near Kyoto’s fi lm studios during the height of jidaigeki popularity (up until the 1960s), today the majority of directors and actors live in Tokyo, and it is established practice to stay in hotels or rent short-term apartments in Kyoto when fi lming jidaigeki. Th is is because
it’s about two and a half hours from Tokyo to Kyoto by shinkansen , Kyoto is thought of as the place where one goes for jidaigeki productions, and it is expensive there. As a producer, one of my most important duties was to work with the line producer to keep production expenses low, selecting and negotiating hotel accommodations for the cast and director and searching for short term apartments called “weekly mansions” for the Tokyo crew.

Deciding to Film in Kyoto

When Yamada decided to make a jidaigeki as his next fi lm, he contemplated Tokyo’s Toho Studio where Kurosawa Akira had fi lmed numerous jidaigeki, but it was ultimately 15_Miy

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310 ichiro yamamoto
decided that the fi lm be shot in Kyoto. (Yamada was close with Kurosawa in his later years, and it is said that Kurosawa repeatedly encouraged him to make a jidaigeki fi lm.) I think it only natural that Yamada would want to make his fi rst jidaigeki with his long-standing Ofuna crew of many years at Toho Studio, where Kurosawa’s most acclaimed fi lm Seven Samurai (1954) was fi lmed, but the fact is Shochiku had a studio in Kyoto, where there were also experienced and up-and-coming jidaigeki crew members at Daiei Kyoto. Yamada received assistance from many in Kurosawa’s circle: he got advice about jidaigeki fi lmmaking from Kurosawa script supervisor and producer Nogami Teruyo (author of Waiting for the Sun, as well as another book that fi ve years later would be the basis for Yamada’s fi lm Kabei: Our Mother, 2008); for costumes, he went to Kurosawa’s daughter Kurosawa Kazuko; and for swordfi ght choreography, he turned to Kuze Hiroshi among others.

However, I should here emphasize the absolute centrality of the “Yamada-gumi” crew from Ofuna Studio. Th
is group—including cinematographer Naganuma Mutsuo, pro-
duction designer Degawa Mitsuo, sound recorder Kishida Kazumi, editor Ishii Iwao, costume designer Matsuda Kazuo, assistant director Hanawa Kinichi, and unit managers Mine Junichi and Saito Tomohiko—lent their support to Yamada’s fi rst jidaigeki attempt. Ofuna- cho dramaturgy fl ows through the heart of the family story depicted in Twilight Samurai, and the Ofuna crew had the long years of technical experience, strong mutual trust and respect, and passion necessary “to make a jidaigeki that was a Shochiku fi lm, an Ofuna fi lm, and a Yamada fi lm.” In 2003, I served as one of the producers on Hou Hsiao-Hsien’s Café Lumière, his fi rst fi lm shot entirely in Japan and in Japanese to commemorate the one hundredth anniversary of Ozu Yasujiro’s birth, for which he brought his own crew and staff from Taiwan. It seems to be the case that, wherever you go, a director’s style—and cinema itself— is sustained by long-lasting teamwork.

Daiei Kyoto and Eizo Kyoto

Daiei stands with Toho, Toei, Nikkatsu, and Shochiku as one of Japan’s major postwar fi lm companies. Daiei Kyoto Studio, which mainly makes jidaigeki fi lms, achieved fame for world-acclaimed masterpieces at international fi lm festivals such as Mizoguchi Kenji’s

Ugetsu

(1953) and

Chikamatsu monogatari ( Th
e Crucifi ed Lovers, 1954),

Kurosawa’s Rashomon (1950), and Kinugasa Teinosuke’s Gate of Hell (1953), as well as the Zatoichi series (1962–1989) starring Katsu Shintaro and directed by Mori Kazuo, Misumi Kenji, and others (a series that has recently achieved further acclaim with Kitano Takeshi’s 2003 remake), not to mention the Nemuri Kyoshiro series (1963–1969) starring Ichikawa Raizo. Unfortunately, Daiei declared bankruptcy and closed the studio in 1986.

In 1972, following Daiei’s bankruptcy, Daiei Kyoto directors, actors, and staff established Eizo Kyoto and maintained a staff room for more than twenty years at the Shochiku Kyoto Studio until Eizo Kyoto’s dissolution in 2010. Eizo Kyoto helped make 15_Miy

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the jidaigeki film twilight samurai 311
over fi ft y fi lms, including Tracked ( Usugesho, dir. Gosha Hideo, 1985), Rikyu (dir.

Teshigahara Hiroshi, 1989), Taboo ( Gohatto, dir. Oshima Nagisa, 1999), and more than two hundred television episodes, including Kogarashi Monjiro (1972), an Ichikawa Kon presentation, and Gokenin Zankuro (1995–2002) starring Ken Watanabe, who went on to work in Hollywood.

From set decoration to various other production tasks, Eizo Kyoto was represented in many departments in the making of Twilight Samurai, including art direction by Nishioka Yoshinobu ( Gate of Hell, Enjo, Taboo ) and lighting design by Nakaoka Gengon ( Rashomon chief lighting technician and collaborator on Hakuoki and Basara—Th e

Princess Goh ).

Kyoto Eiga Juku and Me

With its lecturers consisting mainly of Eizo Kyoto staff , the small, two-year fi lm school known as Kyoto Eiga Juku was established at the Shochiku Kyoto Studio in 1990.

Th
ere were two classrooms. Every academic year, there were thirty-odd trainees. Aft er graduating from university (my major was law), I quit being a “salaryman” within a year. Having no job prospects, I ended up working part time and going to the movies every day, joining the fi rst class of Kyoto Eiga Juku trainees as a directing major.

Unfortunately, the school closed one year before the fi lming of Twilight Samurai, but when I was a trainee, I apprenticed under Nishioka Yoshinobu and Nakaoka Gengon.

During that period the person who helped me most, both personally and professionally, was Okamoto Kenichi in lighting, someone who had worked on numerous famous works such as Rashomon, Ugetsu, and Chikamatsu monogatari. In Japan, photography and lighting are divided into two distinct technical departments, so for instance, according to Okamoto, he almost never coordinated with cinematographer Miyagawa Kazuo when he worked on Rashomon and Mizoguchi Kenji fi lms. Generally speaking, few Japanese fi lms are shot according to storyboards, and the cinematographer is also lead camera operator: he’s there on the crane when a crane is used, he’s there peeking through the viewfi nder and riding on the dolly for tracking shots, and he’s the one panning the camera when it pans. Th
is is because framing (composition) is the cinematog-
rapher’s responsibility. Th
e responsibility of the lighting designer is literally light and
shadow. From the perspective of studio management, there would be too many personnel and it would be too costly to combine photography and lighting in a single department. Moreover, some think it’s best to deal with photography and lighting separately in order to move shooting along effi
ciently within a given timeframe. Within the so-called
director of photography system, there is also an impression that it is time consuming to give one individual the work of two technicians. To be frank, I think there is (was) a general sense among fi lm professionals in Japan that photography and lighting are separate jobs. For instance, if we look at the work assistants do, it requires diff erent technical expertise, both in terms of skills and training, to use an exposure meter or to plot the 15_Miy

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312 ichiro yamamoto
distance between the camera and the fi lmed subject than it does to position lighting equipment in certain scenes when shadows are necessary, apply fi lters, and coordinate with the team to set up lights from diff erent angles.

Not to belabor the point, but at the Japan Academy Awards, there are separate awards for photography and lighting, though in fact the cinematographer and lighting designer are voted on as a pair. In any case, the relation between photography and lighting is variable depending on the studios, the fi lm, the director, and the relative experience of the cinematographer and lighting designer, depending on their respective careers. In the case of Twilight Samurai, I remember cinematographer Naganuma Mutsuo and lighting designer Nakaoka Gengon combining their talents and working things out together.

Nakaoka, much like Okamoto Kenichi, is someone to whom I owe very much. In addition to his knowledge of lighting, he also had extensive experience and expertise related to jidaigeki . From his sharply discerning reading of the script, to the immediate, concrete advice he provided on set, his advice on the everyday life of the Edo period and other matters was as good as historical fact—Nakaoka is so knowledgeable, I felt that his very presence on set guaranteed the quality of our jidaigeki fi lm.

At Kyoto Eiga Juku, in addition to practical training, there were many days of lectures by individuals who had played an important role in Japanese fi lm history, including cinematographers Miyagawa Kazuo and Morita Fujio, art designer Naito Akira, screenwriter Nakamura Tsutomu, and a host of individuals from Eizo Kyoto (Daiei), Shochiku Kyoto, and Toei Kyoto. In addition, weekly special lectures by visitors from Tokyo, such as producer Fujii Hiroaki and art designer Kimura Takeo, were built into the curricu-lum. As a fi lm fan, I was blown away by what we heard in these lectures, but for the teachers facing the plight of the Japanese economy and steadily advancing generational change in the fi lm industry, these lectures boiled down to a central problem: Can the fi lmmaking craft be passed down through education? Is fi lmmaking really something that can be taught? (As a small aside, I remember that when Yamada Yoji visited for a special lecture, I was hassled by my classmates for making him extremely cross with my questions—that was our very fi rst interview.) Some years later, during my time as a visiting scholar in the UCLA fi lm department from fall 2006 to fall 2008, I was frequently reminded of my days at the Kyoto Eiga Juku, the biggest diff erence being that Kyoto Eiga Juku was a school inside a fi lm studio. It’s no ordinary “school” where you regularly bump into directors and fi lm crew in the hall and washroom—and even jidaigeki actors in full costume!

In 1999, when I came back to Kyoto as an assistant producer on the fi lm Taboo, it was deeply moving to fi nally return on a fi lm production for the fi rst time since my graduation. But by the time I got my fi rst credit as the third producer on Twilight Samurai with my name listed alongside Shochiku producers Nakagawa Shigehiro and Fukasawa Hiroshi, my alma mater was no more. One could chalk this up to things like the dramatic watershed in digital technology, or poor job prospects following the collapse of the bubble economy, as well as instructors retiring. Coincidentally, the narrow studio staff room for Twilight Samurai was actually the very same classroom where I’d gotten detailed, direct instruction from those who’d taken part in the fi lmmaking process on the most enduring 15_Miy

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masterpieces in cinema history—and where, time and time again, I was scolded in class discussion. It oft en gave me a strange feeling to be working together with director Yamada and many of my former teachers among these familiar old desks and chairs.

Shochiku Studio

When Twilight Samurai was fi lmed at “Shochiku Kyoto Studio,” as it was called in 2002, the Shochiku Co. Ltd. studio (as it is known today) centered on six soundstages, each approximately 400 square meters in size. It opened as the Makino Talkie Studio in 1935
and became Shochiku Uzumasa Studio in 1940, the place where Mizoguchi Kenji made Th
e 47 Ronin (1941–1942). Aft er closing its doors for a short period, production started up again in the early 1970s with the long-running jidaigeki television hit series Sure Death! that continues to this day. In 2008, with the establishment of the College of Image Arts and Sciences at Ritsumeikan University, instruction facilities and classrooms were also created at the studio, Yamada and Nishioka were enlisted as faculty, and one senses that Kyoto Eiga Juku has been resurrected and expanded within a college educational setting. Th
is development realizes Yamada’s desire to transmit the craft of fi lmmaking to successive generations, and in 2009 Yamada collaborated with students to make the fi lm Kyoto Story (an offi
cial entry in the “Forum” category at the Berlin International Film Festival), in which I also participated as a producer.

Toei Kyoto Studio

Th
e other remaining studio in Kyoto is Toei Kyoto Studio. I bring this up because Sanada Hiroyuki, who plays the protagonist Iguchi Seibei, and Kobayashi Nenji, who plays Seibei’s compassionate boss, were both “raised” at this studio. Moreover, the actor Tanba Tetsuro, who plays Seibei’s grandfather and is known overseas for his role in You Only Live Twice (dir. Lewis Gilbert, 1967), is deeply connected to the studio, having starred and cameoed in numerous Toei yakuza fi lm masterpieces.

Toei Kyoto Studio boasts a long history of over eighty years, and today its sixteen stages neighbor open sets and a jidaigeki theme park. Toei also has a studio in Tokyo, but the majority of its jidaigeki fi lms and television series came out of Kyoto—including the 1950s and 1960s Golden Age “Toei jidaigeki ” that were so wildly popular with young people, the classic jitsuroku yakuza series of the 1970s Battles without Honor or Humanity (dir. Fukasaku Kinji), the nationwide hit television series Mito Komon that’s been around for over forty years, and the Shadow Warriors series (1980–1985) starring Sonny Chiba, which even has a large following overseas.

One of Toei Kyoto’s main specialties is its expertise in sword fi lms: many of its actors are trained in a very high level of sword fi ghting technique. Th
e fi lm Th
irteen Assassins

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314 ichiro yamamoto

(1963) directed by Kudo Eiichi, and recently remade by Miike Takashi, was also fi lmed at Toei Kyoto.

Aft er Twilight Samurai, Sanada appeared in the Hollywood fi lms Th e Last Samurai

(dir. Edward Zwick, 2003) and Rush Hour 3 (dir. Brett Ratner, 2007).

With the decline of jidaigeki fi lms, there has been a sharp decrease in the availability of crew members with “fi rsthand experience” in the daily life of samurai, in horseman-ship and dress as well as customs, and in the hair and makeup particular to jidaigeki fi lms, not to mention swordsmanship. It is rare to fi nd actors born in the postwar who, without any previous training in all of this, are able to meet the demanding high standards of jidaigeki fi lmmaking. Toei Kyoto Studios had just this foundation. In addition, Sanada was an all-around talent with a wealth of stage experience, including in Great Britain, and very highly acclaimed performances in the theater.

Since appearing in A Class to Remember III, Kobayashi Nenji continued starring in Yamada’s fi lms. He had also built a long career at Toei Kyoto. I think one of the principal reasons that Yamada continued to work with Kobayashi even aft er changing studios is Kobayashi’s own pronounced “studio” character.

Twilight Samurai: A Film Infused with
the Storied Studio System Tradition

In this sense, Twilight Samurai was an extremely rare fi lm, infused with a singularly dynamic and balanced blend of the qualities of the Ofuna, Toho, Daiei Kyoto (Eizo Kyoto), Shochiku Kyoto, and Toei Kyoto Studios. Th
ere was nothing like it before, noth-
ing like it since, and I don’t think there will ever be anything quite like it again. With so many individuals retiring over the past few years, it would simply be impossible to bring these elements together again.

Since the 1960s, the studio system created by the major fi lm companies has been in decline and is heading toward demise. For this reason—or, perhaps, because we already knew then that the studio system was fi nished—Yamada was able to mix and match studio styles, drawing primarily on his own experience at Ofuna Studio, taking a once-in-a-lifetime opportunity ( ichi go ichi e, as they say in the Japanese tea ceremony) and making it into a reality.

The Plot of Twilight Samurai

It’s the end of the Edo period. Low-ranking samurai Iguchi Seibei of the small Unasaka clan in the province of Shonai has recently lost his wife, and in order to care for his aging mother and two small daughters, he must return home as soon as his work in the clan 15_Miy

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the jidaigeki film twilight samurai 315
storehouse is over. As a result, he earns the nickname “Twilight Seibei.” One day, aft er coming to the rescue of his friend’s sister Tomoe for whom he harbors aff ections, his sword fi ghting ability becomes renowned among the other retainers, and he is selected to execute one of his clansmen in a duel. In defi ance of supporters of the shogun who have ordered he be purged, Seibei’s opponent Yogo Zenemon has shut himself up in his home in a one-man rebellion. Unable to refuse the clan’s orders, Seibei opens up and confi des his feelings to Tomoe before, determined to win, he heads to Yogo’s home. Yogo surprises Seibei by confessing his desire to fl ee the province, and in return Seibei confesses his own secret, confi ding that his sword is a bamboo blade. Yogo suddenly has a change of heart, and the two begin a fi ght to the death.

Fujisawa Shuhei’s Original Works Come

Together in the Script

Th
e script for Twilight Samurai is based on three short stories by Fujisawa Shuhei, “Th e

Bamboo Sword,” “An Act of Mercy,” and “Twilight Samurai.” It seems that “Th e Bamboo

Sword” was the original inspiration for the fi lm, though by the time of my involvement, the script was just taking shape following a period of experimentation. Asama Yoshitaka collaborated with Yamada on the script from very early on. Asama hailed from Ofuna Studio and is the director of such fi lms as the 1987 remake of Kinoshita Keisuke’s masterpiece Twenty-Four Eyes and a 1988 adaptation of La Dame aux camellias set in Hokkaido. He not only cowrote the Tora-san series with Yamada but also collaborated with him for more than thirty years on projects like Th e Yellow Handkerchief
of Happiness

(1977). With Asama’s extensive knowledge of world literature, and

English-language literature and poetry in particular, these two undertook the majority of the writing on the second fl oor of the Wakana ryokan located in Kagurazaka, Tokyo.

Around the time I got involved, they had established a pattern of staying there for two nights (three days) at a time; around six in the evening, I’d drop by with my boss from Shochiku, producer Fukasawa Hiroshi. It became customary for us to discuss progress on the script and the state of casting over a modest supper and coff ee, until it was time to escort them back to the ryokan around 8:30 or 9:00 pm. I say “modest” because the fi rst time I went to Wakana as an assistant producer I expected an extravagant dinner. But I wouldn’t be surprised if there were some correlation between our modest meal and the fact that the main characters of Yamada’s fi lms are ordinary folks and low-ranking samurai.

Fujisawa Shuhei (1927–1997) is one of the most famous jidaigeki novelists in Japan and, along with historical writers like Shiba Ryotaro and Ikenami Shotaro, one of Japan’s best-and longest-selling authors. Fujisawa diff ers markedly from Shiba in that his many short stories are generally about ordinary, no-name samurai during the Edo period, a time of peace. In addition, the majority of Fujisawa’s works are set in the Tohoku region and in 15_Miy

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316 ichiro yamamoto
the “Unasaka han ,” said to be modeled on the domain of Shonai. Even for an established author, Fujisawa has many fans and is so popular that even the prominent Japanese author, director, and dramatist Inoue Hisashi was inspired to create a map of the Unasaka domain.

Twilight Samurai as an “Ofuna- cho ”

Jidaigeki

For many Japanese fi lm fans, the fact that Yamada made Fujisawa Shuhei’s short stories the basis of his fi rst “real” jidaigeki fi lm should not have been surprising. As neither a grand story belonging to a long saga nor a tale of heroism, it’s perfectly in keeping with his earlier fi lms.

Yet there’s still a question as to why Yamada, whose fi lms deal with ordinary people, made this fi lm when samurai (low-ranking or not) made up the ruling class. Actually, Yamada’s fi rst jidaigeki fi lm Un ga yokerya (1966) was based on a classic rakugo story about Edo period commoners who live in a tenement house. As if to bracket this ji daigeki made at Ofuna Studio, Twilight Samurai was advertised as “Director Yamada Yoji’s fi rst real jidaigeki. ” Here, “real” suggests “based on the reality of samurai who used swords in fi ghts to the death.”

Yamada has stated an interest in “how one deals with life aft er wielding the sword” as the reason he wanted to shoot a jidaigeki . Now, since samurai were the ones who carried swords, the story couldn’t be about anything other than samurai, but the life of the common samurai that’s so precious to the family depicted in Twilight Samurai is practically that of commoners—making Fujisawa’s works perfectly suitable for an “Ofuna- cho ”

ji daigeki, I think.

It’s generally known that the Edo period was a strict class society ( shinokosho ) that placed samurai at the top, with samurai supposedly comprising just 10 percent of the population, although statistics vary. 1 Nevertheless, Fujisawa’s novels are very popular among middle-aged and elderly salarymen even today, with the organization of samurai within the Unasaka clan representing something like “a company” so that readers are able to put themselves in the circumstances of common samurai leading simple lives—
moreover, since part of the premise is that Seibei is actually an expert swordsman, the sympathy readers are able to feel with him also approaches a feeling like longing.

Differences between the Original

Works and the Script

Major diff erences between the original Fujisawa works and the fi lm script include shift -
ing the setting to the end of the bakufu, putting the dialogue into the Shonai dialect, and 15_Miy

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framing the entire story as a recollection. Fujisawa’s original work centers on the period following the stabilization of the Edo shogunate, a period when major transformations in society were yet to come—in other words, this is far from the last days of the sho gunate.

Th
is setting may have something to do with the fact that more than half of Fujisawa’s works were written in a period of stabilized high economic growth in Japan (the 1970s to the 1990s). Th
is was a time when few salarymen could have imagined that the companies they worked for would go bankrupt before they retired. By contrast, Twilight Samurai was planned during the so-called lost decade, in the period following the collapse of the bubble economy when companies failed one aft er another; in keeping with the atmosphere of that time, the setting of the fi lm was shift ed to the last days of the shogunate.

In addition, Yamada added the framework of protagonist Seibei’s elderly daughter recalling the story in the “present,” creating her in the image of his own grandmother.

Using the conceit of his grandmother imagining her childhood, he was able to conjure into reality the far-off time of the samurai’s existence, while he thought that describing anything before that time with a sense of reality would have been diffi cult.

So, to aid in the writing of the script, Yamada used, for example, Yamakawa Kikue’s Women of the Mito Domain and Sugimoto Etsuko’s A Daughter of the Samurai as a foundation, and photographs taken by foreigners at the end of the feudal period were consulted as historical materials for authenticating details. Compared to other time periods, it was relatively easy to assemble historical materials suitable for Yamada’s pursuit of reality. Fashionable hairstyles and clothing changed throughout the Edo period, which lasted for close to 300 years, and special care was taken to reproduce these as faithfully as possible.

Yet, regarding historical authenticity, there was one very crucial and diffi cult matter. Many directors pursuing jidaigeki projects ran up against this: the issue of how extremely diffi
cult it is to replicate an average day in the life of a common, provincial samurai with any historical accuracy. For this exact reason, it is said that even director Kurosawa Akira abandoned a plan to make a fi lm about a day in the life of a samurai who commits seppuku. We consulted with Edo period researchers and went to the city library in Tsuruoka in Yamagata Prefecture (formerly Shonai, the model for the Unasaka domain). Using historical research and combining our best eff orts, we tried to reconstruct what it was like to live then, but nevertheless there remained many unknowns.

With respect to the frame narrative, opinions were divided, but since this constituted the essence of Yamada’s approach to the bakamatsu period, I believed it was absolutely essential.

Next is the use of the Shonai dialect, another product of the pursuit of cinematic realism. At one time Japan was fi lled with dialects, but with the spread of radio, and television in particular, these are disappearing. Shonai is one of these, so we had some of the older residents of the Shonai region check the Shonai dialect used in the fi lm. We also interviewed a rather elderly descendent of Shonai samurai whose grandfather had been a samurai, and the published screenplay is in dialect.

As for the language spoken in jidaigeki, there are comparatively more jidaigeki (especially television programs) that take Edo (i.e., Tokyo) as their setting; still, though the 15_Miy

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318 ichiro yamamoto
language used by samurai is not dialect per se, most expressions are in samurai speech, which is much more fi nely nuanced than contemporary Japanese. Even in jidaigeki that are set in the countryside, there are extremely few jidaigeki big enough to get nationwide distribution that use dialect prominently throughout the entire fi lm as in Twilight Samurai.

Th
e majority of Japanese audiences have some familiarity with Kansai regional dialect through comedy programs and are more or less able to understand Kyushu and Tohoku dialect, but Shonai dialect is an extremely minor dialect, so a large number of people had probably never heard of it before this fi lm. Th
is is not to say it was so diffi

-
cult that essential dialogue would be misunderstood, for even if there were unfamiliar words, their meaning could be gathered from the context that preceded or followed, couching the scene. Unfortunately, it’s extremely diffi
cult to represent such nuances in

English (or foreign language) subtitles, which do nothing to convey a sense of the dialect. As a fi lm fan, this has given me new awareness and appreciation of all “foreign language fi lms,” for example, when it comes to the English in American fi lms (particularly westerns), the dialect of Italian fi lms, and Chinese “dialects” in the fi lms of Hou Hsiao-Hsien.

One of the actors in the fi lm was Sugawara Tsukasa, who hailed from the Shonai region and led a performance group there. In addition to playing the role of the insect cage seller, Sugawara recorded a tape to help others pick up Shonai dialect. Insofar as it was possible, Yamada fi lmed and recorded live sound at the same time, following the progression of the story, a style that allowed him to make daily modifi cations to the screenplay while Sugawara stood by during the shooting of every scene, ready to assist with last-minute alterations in the dialogue.

Cast

Th
e roles of the protagonist and heroine were played by Sanada Hiroyuki and Miyazawa Rie. Famed beauty Miyazawa had also starred in a jidaigeki before (in Basara—Th e

Princess Goh, dir. Teshigahara Hiroshi, 1992, at which time I was interning as a props assistant at the Kyoto Eiga Juku, carrying around her straw sandals and bamboo hat), and just like Sanada, her age, build, experience, and passion made her a perfect fi t for her role in every way. In contrast, we had a bumpy road casting for the role of Yogo.

A number of names came up but, undecided, we opened our search to look beyond actors and fi nally came upon dancer Tanaka Min, an acquaintance of the head of fi nancing at Hakuhodo. Tanaka is quite well known in America and Europe and also famous for drawing many intellectuals, like Michel Foucault, Roland Barthes, and Felix Guattari, to his Paris performances. Twilight Samurai was his fi rst real appearance in a fi lm role. When we were shooting the fi ght scene, Susan Sontag, a friend of Tanaka and acquaintance of Yamada, came and visited the set with her friend and translator, scholar Kobata Kazue.

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Changing Japanese and Jidaigeki

It’s said that contemporary Japanese are no longer the right size for jidaigeki . For instance, the average male height has increased more than four inches over what it was in the Edo period. Since the size of tatami mats and the height of doors, fusuma, and shoji haven’t changed, when actors who are practically 5 ′ 11 ″ enter a Japanese-style home, the proportions between actor and house are positively awful. Furthermore, the amount of time spent kneeling or sitting cross-legged has sharply declined since the war, especially during the period of high economic growth. Most houses have gone from being Japanese houses centering on tatami to Western-style houses, and with the shift to chairs and beds and Western-style toilets with seats, it’s said that legs have also gotten longer. Accordingly, there are an increasing number of actors with body types that are unsuitable for jidaigeki : the position of their waists is higher, kimono are no longer fl attering, and they don’t have the proper proportions to cut a nice fi gure wearing a sword.

Furthermore, it’s said that even the shape of the Japanese face has changed. Th is is principally due to changes in diet and lifestyle, since an increasing number of people are switching staple diets from rice to bread, while rich foods like hamburgers have caught on. As a result, jaws have become narrower, a poor fi t for that unique jidaigeki hairstyle, the mage or “top knot” (or at least compared to actors of the past something seems amiss). Th
ey don’t look like the samurai and farmers of 150 years ago. In terms of speech, dialect and honorifi c language have dramatically declined in contemporary Japanese, which is mixed with foreign loanwords disseminated by television and the mass media.

Th
erefore actors have to drill the old Japanese used in jidaigeki starting with the very basics. In the 1970s, it was reported that Kurosawa Akira said that fi lms like Seven Samurai can’t be made anymore, because “there are no actors today with those kinds of faces,” and this was apparently a factor in the nationwide auditions for Kagemusha, which included amateur actors.

Facing these conditions, for Twilight Samurai we enlisted the help of as many short-statured actors from the Tohoku region as possible. We took our time auditioning the sisters, taking time to train them so they’d become accustomed to kimono and the lifestyle of that period. It was a reality check for older staff like me running the auditions to see so many long-legged children who had never known the tatami lifestyle.

Wigs and Makeup

Wigs are one of the unique technical aspects of jidaigeki. I’ve heard that many of the actors in Th
e Last Samurai actually shaved their heads, but in Japan, actors wear wigs in the majority of cases, and the boundary between wig and bare skin is skillfully erased with makeup that adapts the wig to the actor’s real hairline. Th
e main reason not to shave

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heads is that many actors have to coordinate their schedules with appearances in modern fi lms or on television that overlap with shooting. Furthermore, there is no allowance for production fees that would keep actors under contract for a long period.

In the case of Twilight Samurai, it worked best for shooting to have wig craft smen and makeup staff work together under the supervision of a company called Yagi Wigs. Of course every director wants “natural and real” wigs, but that costs time and money. For Yamada, it seemed only fi tting that protagonist Seibei would be somewhat slovenly in his personal grooming, and in keeping with the idea that this could be indicated by his sakayaki (the shaved part of the forehead) and top knot, Yamada did a number of tests and had a variety of wigs made. If shooting started at 9 am, makeup application usually began around 7 am. Th
e time required to prepare for shooting, including costuming,
was generally about two hours.

In terms of makeup, one thing that left a strong impression on me was the two daughters’ chapped and weathered skin. In Tohoku in winter, in a household with no mother, even young children had to help with housework—accordingly, in his strict pursuit of reality, Yamada imagined what kind of place and strong winds would cause that weathering.

The Studio

Since the beginning of fi lmmaking in Japan, Kyoto has been the center of jidaigeki fi lm production. Th
ere are thought to be many reasons for this, but whatever else one might say, Kyoto has a great variety of buildings surrounding temples that can be used as locations; the natural landscapes descriptive of jidaigeki— mountains, river, forest—are all close at hand; that indispensible garment, the kimono, is one of Kyoto’s main products and is available in abundant supply; and fi nally, there’s Kyoto’s kabuki tradition.

During the postwar jidaigeki boom, Kyoto, which had escaped the air raids of WWII, became the center of fi lming out of necessity. But even in Kyoto, buildings and land red-olent of the Edo period were modernized by the fearsome forces of high growth, the bubble economy, and the development and land speculation they brought, causing a sudden decline in the number of places close to the studios that could be used as locations, which made it necessary to look for sites in far-off locations, where one had to stay overnight. For Twilight Samurai, aft er a long location hunt Seibei’s house was built on a site in Nagano Prefecture that had been repurposed for farmland; the castle was Hikone Castle, a national treasure in Kyoto’s neighboring prefecture Shiga; the funeral, fi shing, festival, and fi nal scene in the countryside, among others, were shot in the former Shonai domain, present-day Tsuruoka, in Yamagata; and the exterior of the house where Yogo shuts himself in, as well as the courtyard of the heroine Tomoe’s family home, were fi lmed in Kakunodate in Akita Prefecture, where a samurai mansion still exists.

To use the duel sequence as an example, the interior of Seibei’s home was a Kyoto studio; when he sets off , the exterior is in Nagano Prefecture; the road he walks is also 15_Miy

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in Nagano Prefecture; he arrives at the mansion in Akita Prefecture; the duel itself takes place in a Kyoto studio; and then the exterior, again, is in Akita Prefecture. Th ese localities cooperated graciously with the shoot—from the places we stayed at to the extras whose help we received, local residents provided us with invaluable assistance in every respect.

The Shooting Schedule and

Kacho-fugetsu Aesthetics

Shooting ran from March 1 to May 31, 2002 (with retakes in Akita Prefecture on July 8).

Whenever possible, Yamada shoots his fi lms according to the order in the script, and when necessary, revisions to the script focus on changes in the dialogue. Most of his fi lms are shot using a single-camera setup, and once every few days rushes for what has been shot so far are linked together and screened. Day aft er day, the entire staff works together on both the direction the fi lm is headed and day-to-day issues; as a result, by the time shooting is fi nished, most of the editing is more or less done. Th ere were no big
scenes deleted in editing nor expensive shots left on the cutting room fl oor. By shooting every day and periodically viewing rushes, the script could be constantly reworked.

One winter’s day before the beginning of shooting, the entire staff gathered in a dark studio, and on Yamada’s cue, Shimamura from the props department deft ly lit a paper lantern using fl int instead of a match or lighter. Yamada asked that we share the light with the entire staff . Even though modern Japan has streetlights and homes equipped with fl uorescent light that make for “bright nights,” with this proclamation our fi lm started with the real, fi rsthand experience of a lantern’s fi re.

On a diff erent day, Yamada suggested that the entire staff watch a fi lm together, so we watched Tarkovsky’s Nostalghia (1983). Th
e selection was cinematographer Naganuma’s
idea, and the candlelit procession left a powerful impression on me that remains to this day.

Th
ree months fi lming is a long time for a Japanese fi lm. Most aim for some fi lming in the winter, spring, and early summer. Compared to Hollywood fi lms, Japanese fi lms have a tendency to emphasize the seasons, and this is also the case with traditional Japanese painting and poetry, which are tied to Japan’s natural landscape. I’m not sure if the essence of the concept behind the four-character phrase kacho-fugetsu— meaning

“fl ower” ( ka ), “bird” ( cho ), “wind” ( fu ), and “moon” ( getsu ) — can really be explained, but according to the Daijirin dictionary, it means “1. A landscape with beautiful natural scenery. 2. Th
e examination of nature in poetry or painting as a refi ned pastime. Th e
aesthetic appreciation of nature.” For example, one of the shortest poetic forms in the world is the Japanese haiku, in which, as a rule, words known as “season words” ( kigo ) are arranged in phrases of 5, 7, and 5 on expressive of the seasons. 2 Perhaps we even fi nd something like this in the titles of Ozu’s fi lms, such as Late Spring, Early Summer, 15_Miy

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Early Spring, and Late Autumn; nevertheless, many have wondered why there’s no “winter” or “summer,” and I have a feeling it’s risky to bring up Ozu’s name on the subject of

“Japaneseness,” so I’ll leave it at that. 3 In any case, Twilight Samurai starts at the end of winter with snow melting and dropping from the eaves and a girl losing her mother, and ends in early summer, with fl ies swarming the corpse slain by Yogo and the same girl welcoming a new mother. Th
is is not the only work in which Yamada linked characters’

emotions to kacho-fugetsu— many of his dramas might also be described using this concept, which is closely linked to their subject matter. Th
is is strikingly and artfully illus-
trated by the follow-up to Th
e Hidden Blade (2004), Love and Honor (2006), the last part of the Yamada/Fujisawa jidaigeki trilogy.

The First Day of Shooting: In a Long Take,
the Camera Tracks from Right to Left

Hollywood fi lms that get nationwide release are typically planned and fi lmed according to what are called storyboards, images drawn on a sequentially ordered series of panels. In the case of Twilight Samurai, the fi lming of the duel and other specifi c scenes were based on numerous sketches known as e-konte (storyboards) that were prepared in advance, though these images were mainly used with the aim of deciding the placement of characters and determining the number of cuts (so, positioning the camera and deciding the scale at which characters will be shown), and I believe they were mostly sketched out immediately before the shoot, with the number of cuts and order of shooting determined on the day of fi lming.

Th
e shots taken on the fi rst day of fi lming were those for the scene in the home the day that Seibei’s wife dies, or Scene 1 in the script. At dinner the previous day, Yamada and cinematographer Naganuma planned how the fi rst shot would be fi lmed. In contrast to the scriptwriting, the setting for this discussion was a sukiyaki restaurant, and it seemed that arranging this right before the special day shooting was fi nally set to start served to charge the batteries once more before we began. (Since I have a beef allergy, I sat nearby eating a seafood sukiyaki. ) Naganuma’s proposal was to do the shot in one cut, beginning with people coming and going in the murky room and, as snow falls with a thud from the eaves, ending the long take with a close-up of the little girl’s face. Th ey’d
been discussing this idea since before I came, so I don’t know if they were just reviewing what had been decided or if this was the fi rst time the proposal had been made. Because beginning a fi lm with a long shot sets the tone for an entire fi lm composed of long shots, I listened to the conversation with extreme apprehension. In the end, Yamada agreed to the idea, and I slipped out of my seat to telephone my superior, line producer Saito, to say “tomorrow they shoot a long take.”

Incidentally, in the fi nished fi lm this shot lasts one minute and twenty seconds, with the camera moving from right to left , but it seems there are almost no Hollywood fi lms 15_Miy

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that begin abruptly with a right-left tracking shot. It’s probable this has something to do with the fact that the alphabet is written from left to right, or that lines on graphs run upward from left to right, or that a timeline progresses from left to right. I wondered if there weren’t many in the overseas audience who felt a nearly unconscious, faint sense of unease as they began to watch the fi lm.

Today, Japanese is transcribed both up-and-down and side-to-side. Aft er the war and under the infl uence of English, the use of horizontally transcribed Japanese increased, but until then, the majority of Japanese was written vertically with subsequent lines added to the left . In most forms of literature and in letters, the gaze generally moves from right to left . Recently, with the spread of PCs, the use of horizontal writing in company documents and business writing is spreading, and emails and websites are also written horizontally. Th
e main places one still sees Japanese written vertically are kinds
of literature, like novels, newspapers, manga, and screenplays. In China and Korea, it seems the use of horizontal writing has dramatically increased, and in Japan as well, the use of horizontal writing in forms of literature will probably increase with the spread of social media networks and smart phones.

Whatever the case may be, there’s no reason that tracking from right to left should create a strong sense of dissonance among Japanese, so for instance, when the vertically written opening credits of Mizoguchi’s Ugetsu end, the fi lm begins with a right-left camera movement, a predictable choice for a fi lm auteur who envisioned “cinema like an e-maki picture scroll.” Whether or not this comparison came to mind, this was rather exotic for Western fi lm festival audiences at the time, to whom Ugetsu appeared incredibly new and fresh.

I haven’t asked Yamada and Naganuma about this in the case of Twilight Samurai, but there’s no reason for them to have been especially attentive to the direction of the camera, as their choice was made from the perspective of what worked best for directing the scene.

Examining the completed fi lm, in the fi rst shot, the voiceover narration draws attention to the fact that the entirety of the fi lm is a recollection, so for many spectators a right-left shot seems inevitably—and extremely effi
ciently and eff ectively—to represent
the backward fl ow of time as a camera movement.

For argument’s sake, we could term Mizoguchi’s long, typically high-angle, right-left shots “ e-maki mono ” shots, but we wouldn’t call the fi rst shot of Twilight Samurai by that name. For one, at the beginning of the fi lm, before the fi rst shot, we fi rst see the main cast and crew credits written horizontally like the alphabet. (Th
e title, however, appears
several minutes later and is written vertically—this was a “work” commissioned from the famous ikebana master Nakagawa Yukio.)

In Japanese fi lms, most opening credits are written horizontally. Until the early 1970s, vertically written titles were most common. Th
e last shot to appear was “ owari ” (Th
e

End) when the fi lm reached its end. It’s probably only when three-minute-long scroll-ing end credits begin to appear, accompanied by the title song or main theme, that titles fi rst began to be written horizontally. Of course, Hollywood fi lms were probably also an infl uence, which is surely also related to the decline of the Japanese studio system.

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I’ve always thought it odd that in Japan the majority of audience members remain seated to watch the credits roll until the very end, whereas in the West, people stand up just as soon as words start appearing on the screen, and by the time the end credits are over, there’s not a soul left in the theater.

Anecdotally, last year in 2010, there was a retrospective of the director Amos Gitai at the Tokyo FILMeX fi lm festival. At the Q&A aft er the screenings, I asked Gitai about the extremely striking last shot of Esther (1986), a long, moving-camera shot from right to left . Gitai’s answer was something to the eff ect of, “I don’t really remember, but it wasn’t something I was particularly conscious of. I don’t think it was the cinematographer

[Henri Alekan]’s idea but mine, though a certain critic said [wrote] that maybe it had something to do with Hebrew being written from right to left .”

I digress a little, but it used to be that English-language translations of manga in America were printed backward, with horizontal text reading left to right and binding that opened on the left . It seems they thought that a book that opened on the right (with consecutive, horizontally aligned frames reading right to left ) wouldn’t sell among Americans. So in those days, all the samurai in jidaigeki manga were left handed, and even their kimono were closed backward with the right-hand collar folded over the left .

Lately they’ve started to make manga that open on the right, like the originals.

The Premiere and Film Festivals

Twilight Samurai was completed in July 2002 and opened nationwide in Shochiku theaters on November 2. Th
ese details aren’t released to the public, so the fi gures below are all approximations, but let’s say the production cost $5 million and advertising cost $3 million. To break even you’d need to make back a total of $8 million. However, supposing distribution costs use up half the box offi
ce revenue, box offi
ce revenue needs to add up to $10–$12 mil-
lion lest, even taking into account secondary income like television broadcasts and DVD
and video, the whole project ends up in the red. Around that time in 2002, if a fi lm opened on approximately 200 screens, it needed to be a big hit or else it would come up short.

When Twilight Samurai was fi rst released the numbers looked bad, and everyone was resigned to ending up in the red. With that kind of start, we couldn’t possibly meet our target receipts.

However, it so happened that through a number of unusual occurrences, Twilight Samurai became a hit fi lm and raised more than $15 million at the box offi ce.

Prime Minister Koizumi and Publicity

In no time aft er its opening, Twilight Samurai was endorsed by Prime Minister Koizumi, a noted fi lm fan. At that time the highly rated Koizumi administration (April 2001 to 15_Miy

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September 2006) was pressing “painful structural reforms,” and it seems that Seibei, who silently ekes out a humble living while carrying out the domain’s “painful” orders, was a model “national citizen.” Right aft er this came out, the lifestyle pages of newspapers started pitching the fi lm as perfect for salarymen, and starting in the middle of its release, the fi lm’s audience began to grow.

As a side note, 2004’s Th
e Hidden Blade came out during the same Koizumi cabinet, which continued to receive high approval ratings, but one of the reasons the fi lm didn’t perform well is probably that the protagonist “followed by pain” quits being a samurai—
in other words, it’s about rejecting the entire system behind one’s current predicament, and the fi lm was unable to generate the same kind of publicity. 4 By contrast, it could be surmised that one of the factors that made Love and Honor a big hit when it opened in fall 2006 is that it deals with a protagonist “followed by pain” who remains a samurai within the system.

Compared to gendaigeki (modern dramas), there are far more jidaigeki plots that sen-sationalize contemporary conditions by transposing them to the past, for example, portraying protagonists who not only live according to but are even killed by the system.

From a certain perspective, it’s commonsense that fi lms refl ect contemporary box offi ce
mandates and political and economic conditions. It’s never easy for a fi lm to become a hit if its story is not somehow closely linked to contemporary concerns. By the same token, it seems that the exaggerated manner in which jidaigeki refl ect their viewers’

present-day circumstances increases their likelihood for success.

The Internet, the Berlin International

Film Festival, and the Academy

Awards Nomination for Best Foreign

Language Film

Picking up the thread, while the fi lm was in the midst of its release, Utada Hikaru, a popular musician who is infl uential among young people, made news by lending her support to the fi lm on the Internet, and the younger audience increased.

Naturally, I’m not aware of anything that suggests that Prime Minister Koizumi and Utada were promoting the fi lm at Shochiku’s request.

Among critics and fi lm journalists, too, the reviews were also extraordinary, the fi lm dominated Japan’s major fi lm awards, and in February Twilight Samurai was screened as an offi
cial competition entry at the Berlin International Film Festival—the buzz it generated here also boosted the fi lm, extending the fi lm’s run and landing it a nomina-tion for the Academy Awards Best Foreign Language Film the following year, making it the fi rst Japanese fi lm in twenty years to be nominated. Th
e box offi
ce take ultimately
reached $15 million.

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326 ichiro yamamoto

Incidentally, in 2002, the top two grossing domestic fi lms were both anime: in fi rst place Th
e Cat Returns: Ghiblies Episode 2 (dir. Momose Yoshiyuki) with $53 million, and in second place, Case Closed: Th
e Phantom of Baker Street (dir. Kodama Kenji) with
about $28 million. Th
e number one foreign fi lm was Harry Potter and the Sorcerer’s Stone (dir. Chris Columbus) with $168 million, and number two was Harry Potter and the Chamber of Secrets (dir. Columbus) with $149 million.

Conclusion

Later on, Yamada’s Th
e Hidden Blade and director Kurotsuchi Mitsuo’s adaptation of the Fujisawa’s novella Semishigure ( Th
e Samurai I Loved, 2005) were fi lmed in Tsuruoka in

Yamagata Prefecture. In addition, the Shonai Eigamura (Shonai Movie Village) shooting facility was built, and year aft er year this has since specialized in fi lming jidaigeki for the theatrical market, including fi lms like Miike Takashi’s Sukiyaki Western Django and Th
irteen Assassins, Hirayama Hideyuki’s adaptation of the Fujisawa Shuhei work Sword of Desperation, and Sakamoto Junji’s Zatoichi: Th
e Last .

I’ve used up all my pages here, but if I had another opportunity, I’d write about all the wonderful actors and crew I’ve left out. For example, the fi lm brought to fruition an extremely powerful and rare collaboration between sword fi ghting expert Kuze Hiroshi and kendo master Minowa Masaru. Or I might discuss the many fi lms throughout history and from all over the world that are referenced by Twilight Samurai (for example, when and how to spot allusions to works like Th
e Searchers, Apocalypse Now, A Time to

Live, A Time to Die, and Yojimbo ), or I’d write about the fi lm’s publicity.

Th
is is just a modest piece of writing, but the more I’ve written, the more I recalled all the help I’ve received from so many along the way. Once more, I off er my deep gratitude to you.

Notes

1 . Translator’s note: shinokosho literally means “samurai, farmers, artisans, merchants,”

in descending order, the four castes in Japanese feudal society below the emperor and imperial family.

2 . Translator’s note: An on or mora is a phonetic unit in Japanese similar to a syllable.

3 . Translator’s note: Th
e original Japanese-language title of Early Summer is Bakushu , or

“wheat harvest,” which contains the characters for “wheat” and “autumn.”

4 . Translator’s note: Prime Minister Koizumi repeatedly warned that his reforms would be “accompanied by pain.” “Th
e pain of reform” became a famous catch phrase of his
administration.

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chapter 16
o c c u pat i o n a n d
m e m o ry : t h e
re pre se n tat i o n o f
wo m a n ’ s b o dy i n p o s t wa r
ja pa n e se c i n e m a
ayako saito

Th
e more the fi lm is distanced from memory, the more the binding eff ect of the narrative is loosened. Th
e sequence breaks apart. Th
e fragments
go adrift and enter into new combinations, more or less transitory, in the eddies of memory: memories of other fi lms, and memories of real events ( Th
e Remembered Film, Victor Burgin).

Rebellious Women

Immediately aft er the defeat in the Pacifi c War, Japan was subject to American occupation (from September 1945 to April 1952). Under this new order and regimentation, the country went through a 180-degree turn of the entire social, economic, political, and cultural system from a militarist, imperial society to a democratic one. It was, arguably, one of the most controversial and turbulent times in modern Japanese history, fraught with confusion and contradiction, as opposing forces and desires were negotiated through drastic changes and radical reforms, giving rise to confl icting reactions and ambivalent emotions. Th
e radical experience of defeat and the subsequent occupa-
tion aff ected the lives of Japanese people in every way, and resonated with them for years to come.

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328 ayako saito

With the ultimate objectives of demilitarization and democratization of Japan, the U.S.-controlled occupation government established a new regime based on a new constitution promulgated in November 1946. Th
is democratization project aimed to “bring
about the eventual establishment of a peaceful and responsible government which

[would] respect the rights of other states,” and prevent the “impos[ition] upon Japan

[of] any form of government not supported by the freely expressed will of the people.” 1

Its formulation, however, was, aft er all, an “imposed” democratic “revolution from above,” as John Dower notes, controlled and implemented by a “neo-colonial military dictatorship,” 2 and, therefore, inevitably contradictory.

Confronted with this urgent and diffi
cult task of reforming the defeated imperial-
ist state into a democratic nation, the occupation government turned to the eff ectiveness of media to publicize this new ideology to society at large. Knowing the power of media as propaganda, it fully exploited the very media used by the Japanese militarist government to mobilize the nation for the imperial holy war. Various images and stories in newspapers, journals, radio, and cinema helped facilitate the process of this drastic transition, alleviating contradictory and duplicitous messages, functioning as a bridge between the physical reality and the psychical reality of war defeat and the occupation.

Kyoko Hirano demonstrates in her groundbreaking study Mr. Smith Goes to Tokyo that cinema was regarded as one of the most eff ective tools in transforming “the uncivilized Japanese nation into a civilized fellow citizen of the world.” 3 On the day of the arrival of the occupation forces, the Information Dissemination Section (later the Civil Information and Education Section, or CIE) was established and began to control media by propaganda and censorship. By October 1945, the CIE exercised preproduction censorship of fi lm projects and scripts by checking translated materials submitted by fi lm companies, as well as postproduction censorship by checking completed fi lms. All fi lms to be screened in Japan—including foreign fi lms, feature fi lms, 16 mm documentaries, and educational fi lms—had to be cleared by both civilian and military authorities. Th is
double censorship offi
cially started in January 1946 and continued through June 1949
when Eiga rinri kanri iinkai or Eirin (the Film Ethics Regulation Control Committee) was established. At this point, preproduction censorship was discontinued. Until the end of the occupation on April 28, 1952, however, completed fi lms were subject to CIE’s clearance and approval for screening. 4 Th
e existence of CIE’s censorship remained
strictly confi dential and was supposed to be virtually unknown to the general public. 5

CIE demanded that studios and fi lmmakers produce fi lms that propagated democracy, and it prohibited anything that the CIE considered reminiscent of wartime militarism and imperialistic nationalism. 6 Aft er having dealt for a long time with prewar and wartime control and censorship, in particular since the 1939 Film Law was put into eff ect, the Japanese fi lm industry now faced categorical control and censorship once again, yet this time, ironically, in order to aid the democratization administered by the American authorities. Despite the new regime’s intent to achieve the total negation of the militarist, imperial past, both the fi lm industry and individual fi lmmakers were confronted with the structural continuity of regulation imposed by the occupation government’s censorship and control “from above.” Th
e duplicitous structure of underlying continuity

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in the guise of discontinuity lies at the heart of the practices and discourses of postwar Japanese cinema.

Among the major changes implemented by the occupation government, one of the most radical reforms the American authorities undertook was to advance gender equality and ensure women’s rights, most visibly by granting woman suff rage in the new constitution. Th
ey endorsed the idea of women’s liberation in their media policies, strongly promoting the depiction of liberated, independent woman in fi lms as iconic representations of democratized new Japan, freed from wartime militarist repression and masculinist dominance. Th
is policy radically changed the conventions of gender repre-
sentation in Japanese cinema, which characterized fi lm practice in the occupation era.

In an early stage of the occupation, many fi lms were made with a clear objective to incul-cate the ideology of democracy, as promoted by the recommendations of the CIE. Th ey
were referred to as democratization fi lms, democratization enlightenment fi lms, or idea pictures, and included Keisuke Kinoshita’s Osone-ke no ashita ( Th e Morning of the Osone

Family ), 1946; Akira Kurosawa’s Waga seishun ni kuinashi ( No Regrets for My Youth ), 1946; Kenji Mizoguchi’s Josei no shori ( Th
e Victory of Women ), 1946; Th
e Love of Actress Sumako

( Joyu sumako no koi ), 1947; and Waga koi wa moenu ( My Love Has Been Burning ), 1949; Tadashi Imai’s Minshu no teki ( An Enemy of the People ), 1946 and Aoi sanmyaku ( Th e

Green Mountains ), 1949; Teinosuke Kinugawa’s Joyu ( Actress ), 1947, to name but a few.

One of the most interesting characteristics of such idea pictures was that women’s liberation was heavily emphasized in the narrative, thanks to the occupation government’s policy in promoting gender equality in social reform in Japan. So the representation of apparently strong-willed, liberated, and independent women, freed from wartime militarist repression and masculinist dominance, emerged on screen. Typically the woman is young, rebellious, and a proponent of the new democracy. She oft en and unabash-edly criticizes patriarchal, conservative men for their sexist views, and challenges their authority by confronting their militaristic past, presenting a stark contrast from the representation of woman during wartime. Women and children, who used to be subservient to the masculinist nation’s cause, confi ned in the domestic sphere, be it at home or in factory labor, protecting the home front, persevering through the hardship of war, unfailingly valorizing the imperial patriarchy of the Japanese nation, are now transformed, reformed to voluntarily support the new American ideology. At the same time, paternal authority and masculine virtues were denounced: men as the subject of prewar militarism and imperial violence were culturally and visually castrated.

Not every fi lm presented such strong female images, of course. Oft en the story undermines the depiction of independent women by showing strong confl icts between traditional femininity and the newly gained notion of gender equality. However, the impact of these fi lms was so great that they seemed to turn cinematic gender representation upside down. Typical heroines on screen such as strong militarist mothers and sisters who used to be fully in accord with the wartime ideology, suddenly rebelled against everything they had previously supported. Most importantly, faithfully following the reformers’ calls, their rebellion was targeted toward Japanese manhood. 7 With war defeat and new democratization, men were portrayed as defeatist and reactionary, if not 16_Miy

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simply weak and powerless, and women emerged as rebellious and defi ant, even though such images of rebellious women were oft en deemed contrived and unnatural.

Th
is pattern of female characters as oracles of democracy is already apparent in one of the fi rst idea pictures, Kinoshita’s Th
e Morning of the Osone Family . 8 At the climax of the narrative, a mother whose son was killed in the war denounces her brother-in-law who was once a high army offi
cial. Encouraged by her daughter who helped her survive the
hardships of war, the mother chastises him for his hypocrisy and war crimes: “It is you and your militarism that killed my son!” 9

Another memorable image is found in many postwar Setsuko Hara characters, making a stark contrast to her typical wartime image as a loyal, diligent, obedient wife, daughter, or sister. 10 In Kurosawa’s No Regrets for My Youth, the heroine Hara plays the spoiled petit bourgeois daughter of a college professor who endures the hardships of war for her antiwar activist husband who is arrested as a spy, and aft er his death in jail she inherits his will to work with and for the local peasants. In this fi lm she is not explicitly an ideological messenger of democracy. However, she is an atypically strong-willed, independent, passionate woman, performed by Hara at times à la Bette Davis. 11 Anjo-ke no butokai ( A Ball at the Anjo House, 1947) directed by Kozaburo Yoshimura, begins with a scene in which Hara directly speaks to the camera, “I am against it!” thus establishing her character’s rebelliousness from the beginning. She also appears in Th e Green

Mountains (1949) as a liberal schoolteacher who introduces democratic ways of thinking to an old provincial community in rural Japan. In an early scene, she slaps a male colleague in the face when he expresses an old-fashioned, feudalistic view of women.

Interestingly, even in Yasujiro Ozu’s Late Spring (1949), Hara’s fi rst collaboration with Ozu, who is oft en regarded to have best illustrated Japaneseness and the Japanese aesthetic, she plays an active young heroine, Noriko, who contradicts her widowed father’s wish for her marriage. Her portrayal of Noriko is still reminiscent of the early occupational era heroine who expresses strong emotion and independent will, relentlessly showing her adversarial feelings against the father’s potential choice in an arranged remarriage. 12

Not only Hara but also other major actresses including Kinuyo Tanaka in Mizoguchi’s Th
e Victory of Women, Hideko Takamine in Ai yo hoshi to tomoni ( My Love with Stars ) (Kajiro Yamamoto, 1947), who used to represent ideal, traditional femininity ready for imperial sacrifi ce, in service to the nation, now joined in condemning men for their wrongdoing during wartime. 13 Women characters could assume innocence as victims, exempt from war crimes and imperial endeavors, unlike many male characters, who were either tormented by guilty memories from war or defeated former war criminals.

Th
erefore, despite the new images of women used to convey the concomitant new image of a reborn Japanese society, the plausibility of such images could be undermined by the apparent continuity of the bodily presence of the leading actresses on screen. 14 In a way, the radical discontinuity of the social, cultural, and political realities of defeat and occupation tended to be obscured, or even absorbed, by the very continuous presence of actresses’ bodies. It is as if their physical bodies in action on screen embraced the contradictions of defeat and occupation.

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occupation and memory 331

Th
us, it was, above all, the female body that substantiated the new, postwar regime of democracy, at the same time epitomizing the contradiction of postwar democratization.

Th
e same body, once repressed and de-sexualized during the military regime, shamelessly delivers new messages in the postwar era, refl ecting the ideology of the victors.

More problematically, the woman’s body soon becomes highly sexualized once again in the postwar culture milieu that Dower refers to as the “culture of defeat,” typically known as ero-guro (erotic-grotesque) culture.

In fact, the occupation government and conservative Japanese politicians apparently utilized various forms of entertainment (described cynically by the political left as

“three-S policy”—“sex, screen, and sports”) to divert attention, energy, and frustration that might otherwise have been directed toward political activism, thereby protecting the occupation government and avoiding any call for real social change. 15 Th e validity of
this sort of conspiracy theory notwithstanding, a culture of defeat that exploits expressions of sexual freedom fl ourished. Th
e fi rst Western-style beauty contest took place on

January 15, 1947, crowning Miss Ginza. Th
e same day saw the premiere of a precursor
to the strip tease called the “picture-frame nude show” at the Teitoza in Shinjuku district. Entitled Th
e Birth of Venus, it featured scantily dressed women posed inside large artifi cial picture frames as though they were famous Western paintings. Although it was not a strip show in the strict sense since the women were marginally covered, by 1948

American-style strip shows had emerged in Asakusa, one of Tokyo’s major entertainment districts, introducing “new perspectives on ‘democratization’,” and quickly spread throughout the country. 16 See fi gures 16.1 and 16.2.

figure 16.1: Th
e “picture-frame nude show.”

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332 ayako saito
figure 16.2: Strip-shows in Asakusa, introducing a “new perspective of democratization.”

Numerous magazines featuring erotic, sexually titillating stories, graphic images, and photos appeared and disappeared, forming what would be later known as the ero-guro culture, or the “ Kasutori (cheap, poor-quality alcohol) culture.” 17 Clearly, various forms of sexually charged, erotic entertainment, including cinema, were primarily targeted to and accordingly consumed by male audiences. 18 Despite the initial strict censorship, fi lm exploited most of this drastically changing sexual order in the Karutori culture. As Hirano points out:

Flush with the newly granted freedom to portray sex (as long as the genital areas were not actually exposed), Japanese fi lmmakers fl ooded the market with so-called

“ ero-guro ” (erotic-grotesque) fi lms full of titillating sexual appeals. Subgenres such as striptease fi lms and “ pan-pan ” (streetwalker) fi lms also arose. 19

Sex and screen indeed worked hand in hand in both attracting and distracting the public. Postwar women’s liberation was, thus, fi rst and foremost, marked as the “liberation of the body,” both in reality and visual imagination, epitomizing the contradiction of postwar democratization. Yet, one has to wonder to whom this liberation really was directed: the women who were displaying their almost naked bodies or the men who were watching them?

Th
is is one of the most crucial questions posed by Joanne Izbicki in her insightful study of Japanese cinema during the occupation from a feminist perspective. She argues that the notion of “liberation and freedom” promoted by the occupation government 16_Miy

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occupation and memory 333
and disseminated by the media was closely connected to the proliferation of female bodies on display. As she writes:

During the period of the Allied Occupation, the representation of the female body—in varying degrees of undress—fi gured regularly in fi lm-journal illustrations and essays, fan-magazines, and in the movies themselves. Representations of the female nude had . . . long been part of twentieth century Japanese popular culture . . . However, the act of publicly disrobing on stage for the sole purpose of titillating the audience does not appear to have been a common mode of public entertainment before the postwar years. 20

Th
e tangibility of the bodily representations of women in motion in fi lm, that is, the strong impact of the visual materialization of the woman’s body—much more than that of the literary and illustrative fi eld of representation, I would argue, was one of the most conspicuous and problematic articulations of the reality of war defeat and occupation.

Th
is contradictory representation of liberated women on the occupied screen (to borrow Akira Iwasaki’s expression) was one of the most articulate, fascinating visual icons of the reformed postwar Japan. In the following pages, I will trace the long-lasting repercussions of the traumatic experience of the occupation, experiences that were inscribed in women’s bodies and haunted the cinematic vision and memory in postwar Japanese cinema for years to come. More than anything else, I would argue, fragments of the cinematic visual memories of the sexualized, liberated body of a woman as a traumatic signifi er of the occupation will make unexpected returns to the past in the cinematic fi eld of representation.

Bodies That Matter

Izbicki stresses the issue of how sexuality was represented publicly within the specifi c circumstances of the occupation and how that representation was related to notions of liberation in her analysis of the proliferation of female nudity or disrobed bodies on screen. However, I will argue that what is at stake is the question of the body/the fl esh or nikutai as much as that of sexuality. Sexuality points to one aspect of valorization of the body. Sexual freedom is the most exquisite metaphor of the celebration of the liberation of the body in the occupation era, the notion that lies at the heart of nikutai bungaku,

“literature of the fl esh,” or “body literature.”

Indeed, postwar Japan saw an emergence of an era of nikutai, that is, the body. Many critics, historians, and scholars, including Dower, Yoshikuni Igarashi, and Michael S. Molasky, who have presented broader examinations of the social and cultural repercussions of the occupation, all emphasize that the body was the most privileged signifi er of ambivalence of the occupation. Th
ey read the postwar body in opposition to
the imperialistic notion of “ kokutai [national body]” which abstracted the body into a national unity, rigidly regulating, or even negating its physical reality, in order to 16_Miy

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regiment nationalist ideology. Th
erefore, the ending of war registered foremost as the
liberation from wartime regulation of bodies. As Igarashi observes: “both the American occupation authorities and Japanese society deployed bodily images as tropes for radically shift ing social confi guration,” and, thus, bodies “emerged in the immediate postwar period as ambivalent entities that represented both the liberation and the subjugation of Japan.” 21

To make it more problematic, the liberated sexualized image of women was oft en presented in tandem with degraded and feminized men as the iconic image of the nation’s defeat. Probably, the most vexed representations of liberated, overly sexualized women were striptease dancers and prostitutes, notably, those derogatorily called pan-pan, streetwalkers who specifi cally catered to American GIs. “Decked out in brightly colored dresses, strutting around in high heels and puffi
ng on Lucky Strikes,” the tough sexual
presence of the pan-pan is the embodiment of postwar ambivalence: “admiration and disdain, pity and envy, fear and desire.” 22 On the one hand, regardless of whether sexual freedom was voluntarily embraced, “sexual enjoyment marked the postwar liberation of Japanese bodies and expressed defi ance of the regulatory regime that demanded bodily sacrifi ces.” 23 On the other hand, however, the contrast between the liberated women with the American GIs and defeated Japanese men was an ironic image, to say the least—
a disturbing, ambivalent signifi er of both postwar liberation and the humiliating subjugation of Japanese female sexuality. As Dower observes, in both reality and popular culture, this visual confi guration constantly evoked a “piercing wound to national pride in general and masculine pride in particular.” 24 Once “Americanized,” these women were subject to both desire fi lled with yearning, as well as hatred and contempt. Th e
overly sexualized pan-pan was the embodiment of the historical trauma of war defeat and occupation. Th
e representations of these women were thus both consciously and
unconsciously perceived as evidence of masculine crisis, and it remains a persistent visual memory of the postwar historical trauma. 25

It was nikutai bungaku (hereaft er translated as “body literature”) that most relentlessly valorized and exploited women’s bodies, especially those of streetwalkers. 26 Th e
emergence of body literature, best exemplifi ed by Taijio Tamura’s novels, propagated the stereotyped image of sexually “liberated” prostitutes and streetwalkers as the postwar symbol of social change reinforced a tendency of depicting women’s liberation as the liberation of the body. Although Tamura’s novel Nikutai no akuma ( Devil in the Flesh ) published in September 1946 marked the beginning of body literature, it was Nikutai no mon ( Gate of Flesh ) published in March 1947 that sparked a huge sensation, creating a nikutai boom. It tells a story about a group of pan-pan who try to survive the harsh realities of defeat and postwar confusion, with tough, no-nonsense attitudes to life. Th e

“brash, iconoclastic streetwalkers” that embraced not only former enemies but more importantly “American mannerism and fashion,” fascinated traumatized writers just back from the battlefi eld who were trying to face the realities of defeat. 27

Tamura’s nikutai discourse explores the male subject’s eff ort to come to terms with the trauma of war defeat and occupation. 28 He was draft ed in 1940, stationed in the Northeast of China and stayed there in the battlefi eld as a sergeant until his return to 16_Miy

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occupation and memory 335

Japan in January 1946. Totally disillusioned by the “holy war,” he wrote Devil in the Flesh, a love story of a Japanese soldier and a Chinese woman soldier passionately engaged in the resistance movement against the Japanese army. Heavily criticized for the novel’s lack of “thought,” Tamura defended himself in an essay, which became known as his declaration of nikutai discourse. 29 For Tamura, nikutai was reliable because one could at least feel pain and suff er the hardship of living. Th
e body that grasps, enjoys, suff ers, sig-
nifi ed everything human, making an explicit contrast to the wartime ideology of highly abstract, spiritual “national body” which was nothing but “thought,” an entity totally devoid of humanity. Tamura repeatedly insisted on the physicality of the carnal body as a rite of passage that the Japanese, now as the defeated nation, ought to overcome. In order to enter the world of modernity, that is “to be fully human,” one had to “become modern,” or, in other words, achieve complete Westernized subjecthood: in this formulation, the gate to modernity is ultimately to be fully man . 30 But what he needed to be

“fully man” was the sexual other of the female colonial body: highly sexualized images of prostitutes in the colonial landscape of Manchuria and China, as well as the postwar pan-pan provided Tamura a perfect signifi er of the other.

Th
erefore, in Tamura’s discourse of the fl esh, woman’s body assumed a role as an agent of the “modernization” project, bearing the colonial unconscious, while struggling to achieve unattainable modernity under occupation. Th
at was at the core of the contra-
diction he consciously and unconsciously was working through by way of narrating from the woman’s body, while objectifying it as the primitive other. Appropriating the woman’s body, possessing it, by sexually dominating it itself has become the ultimate aim, in a sense, giving an illusion of disavowing the historical trauma.

Published two months aft er the fi rst beauty contest and the fi rst picture frame nude show, Gate of Flesh was a phenomenon, fueling the emerging ero-guro culture with its titillating sexual description and direct reference to postwar social problems, so much so that it became a long-running sensation that spanned several cultural spheres. In August 1947, only seven months aft er publication, it was adapted into a stage play and performed at the Teitoza, the same theater where the “picture-frame nude show” was inaugurated. Th
e play also proved to be a sensational hit with a run of more than one thousand performances over three years. Quite naturally, what drew public interest was the women players’ titillating costumes and sexual references. 31 It was soon made into a fi lm, directed by Masahiro Makino, supported by many players from the theater, and released in August 1948. Th
is was only the fi rst of the four adaptations, which appeared
in every decade from the 1960s to the 1980s.

Th
us, the postwar boom of body literature is a direct response to the sexual reconfi guration of Japanese society under occupation. Postwar cinema not only expanded the vision and discourse of body literature, but the highly gendered postwar cinematic representation owes a great deal to the nikutai discourse as much as to the ero-guro culture, as noted earlier, with broader historical impact. In cinema, “body literature” achieved a more long-lasting legacy as the immediacy of the bodies of the actresses on screen etched memorable visual representations into popular memory. 32 As a contemporary critic pointed out, the parallel movement and mutual infl uences between postwar 16_Miy

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cinema and literature cannot be overestimated for mapping the postwar reconfi guration of cultural discourses. 33 Th
e cinema of the occupation era had now taken another turn
from the coerced “idea pictures” to the cinema of the fl esh, as a discursive response to the contradictory nature of the body in the democratization project implemented during the occupation. Here the woman’s body was recognized as a singularly privileged signifi er of postwar freedom and liberation from the military past, while it bore witness to the ugly reality of occupation and defeat.

Th
e importance of nikutai discourse is not limited to its literary importance or Tamura’s individual artistic vision. It also lies in its historical and cultural ramifi cations in the gender representation of fi lms from the 1950s onward. Th
e visceral body of the
pan-pan with her apparently unrestricted sexuality and defi ant vitality, or at least so it seemed to the defeated male subject, haunts like a ghost, evoking a threatening memory of an image of a castrated, powerless, impotent nation dwelling in war defeat and occupation, through Taiyozoku [sun tribe] cinema in the mid-1950s. She appears, too, in the cinema of Yasuzo Masumura or Seijun Suzuki, who belong to the so-called senchu-ha generation (those who spent their youth in war years) of fi lmmakers in the 1960s.

In postwar cinema, the woman’s body continues to be the major site of negotiation and contradiction: as the emergence of the sun tribe in the revisionary, phallocentric vision of Shintarao Ishihara, author of Taiyo no kisetsu ( Season of the Sun ) and later right-wing politician, typifi es this trend. Woman’s body as sexually dominated by the former enemy appears again and again in the literary and cinematic imagination, motivating problematic and endlessly repeated representations of rape. 34 Th
e very ambivalent, sexually
charged representation of women not only refl ected the condition of postwar Japan, but also projected the political and social anxieties of defeated male subjects, reinforcing the age-old misogynistic myth of femininity as duplicitous and unreliable, and women as betrayers and cheats. Th
is is not all that postwar cultural imagination has to off er,
however.

Dance, Girl, Dance: Showcasing

Kinoshita’s Carmen

Apparently, the images of prostitutes proved fascinating for many directors and screenwriters as well as for nikutai discourse and left -wing socialist discourse in which modern prostitution off ers one of the most favorite metaphors of capitalist exploitation of humanity. Th
ough still under CIE’s direct censorship, both 1948 productions of Gate of Flesh and Women of the Night dealt directly with the pan-pan ; the latter features long-time national sweetheart Kinuyo Tanaka in a 180-degree transformation from her roles in the 1930s or even from her bad-modern-girl images in the 1920s. Even Ozu’s Kaze no nakano mendori ( A Hen in the Wind ) deals with a housewife, played by Tanaka, who has no other recourse but prostitution when her child needs expensive medication.

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occupation and memory 337

Tamura’s Shunpuden ( Diary of a Prostitute ) is fi rst made into fi lm in 1950 as Akatsuki no dasso ( Desertion at Dawn ) directed by Senkichi Taniguchi, and CIE’s interventions into the fi lm’s script are well examined by Hirano.

By the early 1950s, before the end of the occupation fi lm policy in 1952, many fi lms contained scenes or a few shots showing scantily clad women in performance on stage, in clubs, cabarets, or cafes, usually not closely tied to the narrative. 35 As examined by Izbicki, such fi lms as Kozaburo Yoshimura’s Jiyu gakko ( Freedom School, 1951), Minoru Shibuya’s Tenyawanya ( Utter Confusion, 1950) or Akira Kurosawa’s Ikiru ( To Live, 1952), with scenes featuring the public display of female fl esh illustrate “the installa-tion of female nudity as public, paid entertainment and as a vehicle for constructing a masculinized notion of liberation.” 36 Th
e rooft op scene in Tenyawanya where Chikage

Awashima lies on a blanket in a two-piece bathing suit recalls one of the most famous postwar photo series featuring Kasutori culture shot by Tadahiko Hayashi.

In this context, a discussion of two specifi c fi lms is in order: Karumen kokyo ni kaeru ( Carmen Comes Home ) and Karumen junjo su ( Carmen Falls in Love ), directed by Keisuke Kinoshita in 1951 and 1952, respectively, both starring Hideko Takamine as the heroine, Lily Carmen, an exemplary and subversive postwar female icon. Both fi lms are apparently simple yet surprisingly poignant comedies. Th
ey are fascinating allegories of
postwar Japan under occupation that deal directly with the issue of women’s bodies and defeated masculinity.

Carmen Comes Home is one of the fi rst fi lms that feature that typical icon of postwar femininity, the stripper as protagonist. Among fi lms that directly deal with the women under occupation, Carmen Comes Home is unique because it was a major, high-budget production, featuring one of the most popular stars, directed by one the most prominent directors, and produced by a major studio, Shochiku. It is not a typical shimpa melodrama (a new theater school featuring contemporary and realistic dramas emerged in the late nineteenth century), which had a long tradition of depicting woman in service professions as tragic, social victims, as with the case of Mizoguchi’s Women of the Night . On the contrary, it is a comedy, not designed as a social critique like Gate of Flesh or Women of the Night, but, at least on the surface, as pure entertainment and a commercial venture—the fi rst domestic color fi lm.

Hideko Takamine was one of the most popular actors of all time, and her enormous presence cannot be underestimated when considering her impact in an era in which Japanese cinema had a vast cultural and social infl uence on public imagination. Lily Carmen is a stripper, who believes her job is real art, and, thus, she considers herself an artist. Carmen Comes Home begins with Lily and her friend, Akemi (played by another popular actress Toshiko Kobayashi), two strippers coming from Tokyo to Lily’s provincial hometown, a premodern countryside whose landscape remains unscarred by the brutality of war. Th
e fi lm presents the two women with bold fl ashy clothes and heavy
make-up, marking a stark contrast to the bucolic landscape and simple rural people.

Th
eir presence, their brash, artifi cial, in other words, postwar, Americanized appearance, breaks the peaceful local landscape, almost as a rude awakening, like a violent intrusion of modernity into this premodern world. Here, the director alienates the 16_Miy

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female body, which has always been “naturalized,” projecting at the same time postwar confusion onto the woman’s body.

Th
e peaceful local town is reminiscent of lost prewar innocence of Japan. Beautiful mountain landscape, children peacefully playing in the school yard, with a minor tune played by a blind music teacher whom Carmen secretly likes but who has a very traditional wife. In the course of the narrative, Carmen unwittingly humiliates the blind teacher, but in the end, Carmen’s art, that is striptease, manages to help him fi nancially. Th
e allegorical nature of the whole setting is obvious. Th
e blind man is the
avatar of the castrated male who is served by traditional femininity for his everyday needs, while the Americanized, liberated woman helps him fi nancially. Th e dichotomy
between the prewar-Japanese-rural and the postwar-Americanized-metropolitan dominates the fi lm.

Music also accentuates the diff erence: Everything that is Japanese and traditional is expressed with melody in a minor key, whereas the two dancing and singing heroines use westernized modern musical accompaniment. Takamine was already successful as a singer with a huge popular hit, Ginza kankan musume (“Ginza Can Can Girl,”

1949) directed by Koji Shima, and her singing was featured as much as her dancing, marking the Kinoshita fi lm almost as a musical. A critic described the fi lm as “ochazuke (green tea over rice) with beef steak on it” or “a mixture of luxury of American cinema and modesty of Japanese cinema.” 37 Th
e fi lm posits the two women’s bodies as a site
where the domestic and the alien meet. See fi gures 16.3 and 16.4.

figure 16.3: Lily Carmen (Hideko Takamine) and Akemi (Toshiko Kobayashi) in Carmen Comes Home (1951).

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occupation and memory 339
figure 16.4: Two Americanized women from the city in a provincial Japanese village in Carmen Comes Home (1951).

On the narrative level, Carmen and Akemi’s thinly dressed bodies are supposed to be the “objects” of desire, to be looked at, evoking visual pleasure from the male audience.

Carmen’s body is that of a big star, the young and pretty, lively Hideko Takamine, but the sheer cinematic presence and power of the lively dynamic bodies of two women frolicking through the rural landscape, doing a song and dance number, subverts the potential objectifi cation of their bodies, by undermining the classical code-of-gender representation. Kinoshita even brings a comical touch by depicting a teacher and children who are supposed to be painting the landscape but notice the women dancing and sneakily look at them. See fi gures 16. 5 and 16. 6.

Consider the famous fi eld-day scene in which they accidently humiliate the blind teacher. While people are listening to the sad minor-tone music the teacher composed with a solemn sense of gratifi cation, Akemi suddenly stands up shouting because of being touched by an anonymous hand, with her skirt sliding down (i.e., an accidental striptease), followed by rolling laughter. Th
e blind teacher does not know what is going
on, and this traumatizes him. Th
e bright image of the big fi eld with fl ags hanging around
in the middle with the Asama mountains under the blue sky, with Akemi standing up with her beautiful legs exposed creates a strange mixture of feelings of liberation in the open school yard, tinged with a sense of humiliation and sexual titillation, as well as laughter and sadness. See fi gures 16. 7, 16. 8, and 16. 9.

Kinoshita clearly plays with the two heroines, perhaps to mock the new strip-show fad by taking a cynical view of the two heroines who believe what they do is an art. It could be easily read as a poignant satire of naive strippers as a problematic product of the postwar ero-guro culture, not to mention the people who shamelessly pursue such 16_Miy

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figure 16.5: Th
e lively dynamic bodies frolicking in the rural fi eld in Carmen Comes Home (1951).

figure 16.6: Local boys gawking at Carmen and Akimi dancing in Carmen Comes Home (1951).

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figure 16.7: Two strippers walking in the local school yard in Carmen Comes Home (1951).

figure 16.8: Th
e blind music teacher playing the minor-toned music in a solemn manner in Carmen Comes Home (1951).

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figure 16.9: Akemi’s bare legs accidentally exposed, prompting rolling laughter in Carmen Comes Home (1951).

erotic entertainment in the culture of defeat. In fact, even a strain of misogyny could be detected in the depiction of the strippers. In this regard, “the ultimate thrust of the fi lm”

may be “rather reactionary,” as Izbicki argues. 38 However, because Kinoshita does not control the unrestricted, carefree bodies of the two actresses, his direction emphasizes the excessive, eruptive power of their bodies.

Th
e fi nal strip show that Carmen and Akemi perform is considered a spectacle on a literal level. Th
ey both engage in titillating and seductive performance, but, on another level, Kinoshita deprives the show of its eroticism, by constantly inserting shots of rural audiences who look perplexed. Men do not know how to take the performance because it is too stimulating for them and women enjoy the curious act, yet remain puzzled by it. Moreover, Takamine dances with solemn face evoking a professional mode. Toward the end of the dances, the music becomes uncontrolled and both Carmen and Akemi move from dance to something closer to exercise as they kick their legs high. See fi gures 16. 10–16. 13.

At this point, the supposedly erotic spectacle becomes sheer bodily movement; its presumed visual pleasure turns into something burlesque and subversive. Quite contrary to Rita Hayworth’s striptease scene in Gilda (Charles Vidor, 1946), Kinoshita constructs this sequence, with his rather queer sensibility undermining the fetishized body as spectacle and exposing femininity as performance at the same time that he critiques the kind of controlling male gaze. 39 Despite Kinoshita’s initial intention to criticize the postwar erotic entertainment and the culture of defeat at the expense of female characters, the way in which the fi lm liberates the bodies of the actresses unwittingly eff ectu-ates a critique of masculinist tendency of the nikuitai discourse.

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occupation and memory 343
figure 16.10: Carmen dances with solemn face in Carmen Comes Home (1951).

figure 16.11: Carmen and Akemi performing striptease in front of the villagers in Carmen Comes Home (1951).

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figure 16.12: Moving from striptease to sheer exercise in Carmen Comes Home (1951).

figure 16.13: Kinoshita’s self-conscious teasing shot of the supposedly controlling male gaze in Carmen Comes Home (1951).

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Aft er this burlesque show, Kinoshita immediately cuts to a scene in which four adult men (Carmen’s father, the school principal, and two teachers) drink with their heads bowed out of embarrassment. Th
ey cannot stand the ridicule the two young women face
by performing a striptease in front of the local audience. Th
e contrast of the two women
and the men, explicit in the transition between the two scenes, ironically reveals that the postwar liberation of the female body could only mean shameful humiliation to the male subject. See fi gure 16.14.

In Carmen Falls in Love, a sequel to Carmen Comes Home, Carmen and Akemi are brought back to the city, Tokyo. 40 Now, Akemi, a single mother, abandoned by her lover, comes to Lily for help. Th
ere is no stark contrast between excessive female body and
nature, as in the previous fi lm, but Kinoshita this time goes even further: he de-stabilizes the entire fi lm by constantly tilting the camera. Moreover, he questions the demands on the female body by at times stripping of them of their “femininity.” Neither Carmen nor Akemi’s body is presented as an object of admiration or titillation. Takamine, in her underwear, sits like a man, and snores in her sleep, while Kobayashi, in her motherly outfi t, nurses her baby most of the time. As actresses, they are stripped of their beauty and glamour. Strip shows are no longer a form of erotic entertainment in Carmen Falls in Love ; rather, they are a trade that these women perform for living. Th e two strippers
are fi rst and foremost presented as laborers who earn a living to take care of Akemi’s child. See fi gures 16.15 and 16.16.

Th
ere are striptease scenes in the fi lm, but the erotic charge is negated and subverted.

In one of the climactic, and most memorable strip-show scenes, Carmen even refuses to perform because she has fallen in love with a dubious avant-garde artist, Sudo, and figure 16.14: Men in gloom in Carmen Comes Home (1951).

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figure 16.15: Lily Carmen performing striptease with Bizet’s music in Carmen Falls in Love (1952).

figure 16.16: Carmen in her underwear, Akemi baby nursing in Carmen Falls in Love (1952).

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occupation and memory 347
she would not like the idea of performing a striptease in front of her beloved. Th e entire
show goes haywire, and the manager tries to drag the stubborn Carmen onto the stage to force her to perform. At this point, the fi lm’s music changes its tone to the classical silent-fi lm chanbara (cloak-and-dagger) music, and to help Carmen out of this mess, Akemi jumps onto the stage, suddenly becoming a female swordsman ! Th e subversive
nature of the scene is astounding; here as in the previous fi lm, the eroticization of the female body is thoroughly undermined to the degree that translates the scene as critical social commentary. Whatever Kinoshita’s intention was in the scene, its hilarity depends on a revelation of the contradictions foisted on the female body in postwar cultural discourses. See fi gures 16.17–16.20.

Moreover, in this fi lm, Kinoshita adds a highly dubious female politician as a parody of prewar conservative ideology, and a rather odd housekeeper, played by Chieko Higashiyama (perhaps best known as the genteel mother in Ozu’s Tokyo Story ) constantly refers to the atomic bomb in Hiroshima. Due to censorship, such characters would have been impossible during the occupation, but Kinoshita manages to include the political issues of rearmament and the revival of the conservative party at a particular moment in time. As a consequence, the fi lm is disjointed, and might even be considered an artistic failure, but it does powerfully assume a kind of carnivalesque atmosphere, a mixture of passion, parody, ridicule, critique, sympathy, and playfulness, constantly undermining and mocking the stereotypical depiction of gender representation. In a way, this fi lm translates quite directly the postwar confusion in many diff erent ways and could only have been made in this particular time. Ultimately, both Carmen and Akemi do not appear to be “rebellious” in the narrative, but in its entirety, their role figure 16.17: Carmen refuses to strip with her beloved in the audience in Carmen Falls in Love (1952).

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figure 16.18: Th
e shows goes haywire when the dancer refuses to dance in Carmen Falls in Love (1952).

figure 16.19: Jumping onto the stage, Akemi chivalrously tries to help Carmen in Carmen Falls in Love (1952).

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occupation and memory 349
figure 16.20: A dubious female politician as a parody of prewar conservative ideology in Carmen Falls in Love (1952).

within the fi lm is so aberrant that they possess the potential to destabilize dominant gender order.

In these two fi lms, the contradictions of body politics during the occupation are played out. Carmen is nothing but a product of postwar confusion, corruption, and contradiction: striptease functions as a symbol of postwar liberation that, in the end, cannot mask the reality of the occupation itself. Historical continuity and discontinuity are projected on the female body, which then negotiates the incompatible reality. However, although the woman’s body is supposed to be presented and exploited as the object of desire, consumed within the narrative, or simply delivering messages as oracles, her body can be potentially aberrant, subversive, revealing the contradictions themselves, which are supposed to be sealed into her body. Th
e woman’s body assumes a function of exorcizing ghosts from the war past, even as it symptomatically projects a desire to retrieve the historical continuity in negating the historical trauma of war defeat. At the same time, the two Carmen fi lms are among the few fi lms that deal with the occupation as such, not metaphorically, but self-refl exively by questioning and underlining the female body of the postwar icon, the stripper.

Kinoshita ends Carmen Falls in Love rather suddenly with a question “Carmen, where are you going?” which resonates as a question about the depiction of gender in Japanese fi lm generally during this period. In 1953 he directs Nihon no higeki ( Tragedy of Japan ) and in 1954 Onna no sono ( Th
e Garden of Women ), furthering his critical view on postwar reality and gender representation. However, he then directs Twenty-Four Eyes (1954) with Hideko Takamine, this time making her a national heroine, an idealistic mother of democracy, and representative victim of the traumatic wartime past—a character totally 16_Miy

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at odds with Takamine’s Carmen, who once carried on her excessive body the culture of defeat, and ambivalent postwar liberation. Th
is is a symbolic event for Japanese fi lm
history, precisely because it marks the moment the female body was reappropriated by domestic ideology and aligned with a patriarchal discourse of femininity. 41

Another Carmen: Seijun Suzuki

Revisited

Although nikutai discourse eventually lost its special privilege in postwar liberation and its meaning of “resistance” against the militarist past, its representation of the female body has long haunted postwar cinema. A good example is Seijun Suzuki’s Kawachi Karumen ( Carmen From Kawachi ), released in 1966—a rather neglected fi lm.

At fi rst glance, Kinoshita’s Carmen and Suzuki’s Carmen seem to have nothing in common except for the name of the heroine. Th
e latter is an adaptation from an original
novel by Toko Kon, contemporary popular writer, and there seems to be no evidence that Kon was referring to Kinoshita’s Carmen in his novel, although the name Carmen in both versions clearly refers to the original heroine in the Mérimée novel, which was adapted into Bizet’s opera and had been known in Japan since the 1920s in the repertoire of the Asakusa Opera. 42

Both the Carmen series and Kawachi Karumen (hereaft er Kawachi ) are regarded as lesser fi lms in the directors’ oeuvres. Especially, Kawachi has drawn little critical attention; Suzuki (hereaft er Seijun) is more known for his early action fi lms in the 1950s, or sardonic fi lms noir in 1960s in his Nikkatsu days such as Tokyo nagaremono ( Tokyo Drift er, 1966), Kenka elergy ( Fighting Elegy, 1966), and Koroshi no rakuin ( Branded to Kill, 1967) all immediately follow Kawachi, or his artistic ventures in the 1980s such as Twigoineruwaizen ( Zigeunerweisen, 1980) and Kagero-za ( Heat Summer Th eater, 1981).

Moreover, Seijun notoriously dislikes critics reading his fi lms and analyzing them, politically or ideologically, or interpreting them seriously. Despite this, he has been regarded as an auteur with a distinct cinematic style, especially good at deconstructing genre fi lms, but he has generally been regarded as a fi lmmaker with no social or political interests. His avowed refusal to be regarded as a “serious” director in a sense makes it harder to contextualize him in the occupation or postoccupation cinema. Yet, we have to remember that in the mid 1960s, he made two remakes based on Taijio Tamura’s novels: Gate of Flesh (1964) and Story of a Prostitute (1965). He directed Story of a Prostitute, perhaps because of the sensational hit of Gate of Flesh, but as Inuhiko Yomota has demonstrated, Seijun’s version is much closer to Tamura’s original novel than the 1950
adaptation Desertion at Dawn . 43 One may even argue that the three fi lms—two Tamura remakes and Kawachi— may constitute Suzuki’s postwar woman’s trilogy: all feature Yumiko Nogawa as the heroine, whose bodily presence made her famous as an actress who did not reject nudity on screen. 44

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occupation and memory 351

Given this context, the seemingly innocent signifi er “Carmen” becomes loaded with meaning, transforming its lone iconoclastic auteur into a historical subject, placing him in the larger context of postwar Japanese cinema. “Carmen” connects seemingly dis-similar Kinoshita and Seijun vis-à-vis Tamura, forming an alternative perspective of a hidden history consisting of visual memories from personal and cultural postwar experiences. As I will discuss later, Seijun, in fact, inserts postwar visual memories in his fi lms, in a rather erratic manner, constantly returning to his point of departure as a fi lmmaker back in 1948 in the Shochiku studio, the year in which the fi rst adaptation of Gate of Flesh was made into a fi lm by Makino. Here Seijun is no longer a stylistic cineaste, but rather a postwar generational male fi lmmaker. Th
is Seijun is precisely whom I want to
shed light on.

Many of Seijun’s early Nikkatsu action fi lms feature the clubs and dancing halls of the postoccupation era. For example, in Yaju no seishun ( Youth of the Beast ) in 1963, in which he collaborated with set designer Takeo Kimura whose work helped establish his directorial style, a huge mirror eff ectively highlights a strip-show scene. Th e stylized
use of the mirror demands critical attention, as do the fi lm’s harsh postwar references.

Although released in 1963, the diegetic world still makes direct reference to the postwar trauma of occupation.

Even though Kawachi is defi nitely a fi lm aft er nouvelle vague, if we take a look at Kawachi in this context, strangely enough there are some scenes very reminiscent of Kinoshita’s two Carmen fi lms, especially in the fi rst half of the fi lm. Th e opening
scene of Kawachi presents the mountain landscape in Kawachi, echoing that of the Asano Mountains in Carmen Comes Home . Th
e shot of Reiko with a rose stem in
her mouth is evocative of Takamine’s Carmen in the opening scene of Carmen Falls in Love . Reiko then rides on a bicycle, an image symbolic of many idea pictures of liberated youths in fi lms such as No Regrets for My Youth and Th e Green Mountains,
thereby connecting this heroine to the young oracles of democracy. See fi gures 16.21
and 16.22.

figure 16.21: Carmen From Kawachi, 1966.

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352 ayako saito
figure 16.22: Reiko (Yumiko Nogami) with a rose-stem in her mouth against the rural mountain landscape in Carmen From Kawachi (1966).

Moreover, one of the main male characters Takano, played by Tamio Kawachi, departs from the original novel. Originally he is an industrial designer, but in the fi lm he is an avant-garde painter, who likes to call his work a geijutsu (art), Carmen’s favorite word; he is thus reminiscent of Sudo, the dubious avant-garde artist Carmen falls in love with in Kinoshita’s Carmen Falls in Love . Seen from this perspective, Takano may be said to be a parody and a critique of Sudo because, unlike Sudo, who tries to exploit Carmen, Takano turns out to be the only man who does not exploit Kawachi’s Carmen.

See fi gures 16.23 and 16.24.

figure 16.23: Carmen’s love interest, Sudo (Masao Wakamiya) in his avant-garde art studio in Carmen Falls in Love (1952).

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occupation and memory 353
figure 16.24: Takano (Tamio Kawachi) on the left , an avant-garde painter, reminiscent of Sudo, in Carmen From Kawachi (1966).

Of course, Carmen in Kawachi performs a song-and-dance number, though she is not a stripper. Nonetheless, her dance approaches that of striptease: in a cabaret named

“DADA,” she takes off her stockings on the bar counter, like a runway from Carmen’s stage in Carmen Falls in Love . See fi gures 16.25 and 16.26. Although the second half of the fi lm takes a diff erent turn, following Carmen’s passionate but disappointing fi rst love experience and showing her coming to terms with her mother’s illicit relationship with her lover, in the fi nal scene, Carmen determines to start all over again in Tokyo. Th e fi lm
ends with a shot of Carmen with the stem of the rose in her mouth again. Th e shot could
somehow be read to be a perfect reply to Kinoshita’s question, “Carmen, where are you going?” I am tempted to say that Seijun’s Carmen From Kawachi may be an answer to the question posed by Carmen Falls in Love about 14 years earlier.

Th
is fi lm is not only about a woman in the postoccupational time, but also visually refers to the cinema of occupation. Th
ese small details are probably coincidental. As a
whole, the fi lm looks diff erent with diff erent themes, defi nitely a mid-1960s fi lm based figure 16.25: Reiko posing like Lily Carmen (see Figure 16.15) in Carmen From Kawachi (1966).

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354 ayako saito
figure 16.26: Frame composition reminiscent of Kinoshita’s version (see Figure 16.17) in Carmen From Kawachi (1966).

on a diff erent original novel. Seijun himself would have sneered at any critical interpretation of his work. However, if we situate Seijun within nikutai discourse and its continuing ramifi cations in the mid-1960s, while he was making Tamura adaptations, he might have been unconsciously thinking of and responding to, if not fully aware of, this context. One should not underestimate Seijun’s experiences as a soldier in the Philippines and Taiwan who returned in 1946 to the culture of defeat in the occupation era. Seijun and his fi lms may be, or I would argue, should be read alternatively in a discursive history of the larger context of postwar Japanese cinema.

As mentioned earlier, Seijun was fi rst hired by Shochiku studio in 1948, started working as an assistant director in 1951, and then, in 1954, moved to Nikkatsu. He never worked for Kinoshita while he was at Shochiku: actually, rumor has it that Kinoshita refused to have Seijun as his assistant director because of Seijun’s shabby look, yet Kinoshita was the only director who encouraged Seijun when he left for Nikkatsu.

His fi lmmaking career began with the culture of defeat, with the three-S policy, in the ero-guro culture. As a director, he made many B-action fi lms because he was not assigned to make big star productions featuring the Nikkatsu star, Yujiro Ishihara.

Behind the glamorous A-feature star vehicles, Seijun quickly made genre fi lms simple entertainment; he reportedly said that cinema was fi ne as long as it had action and singing and, even better, dancing. 45

Despite all this, when Gate of Flesh was critically dismissed as a mere ero-guro fi lm, he wrote an essay defending his fi lm and, indirectly, nikutai discourse, exactly as Tamura defended his novel when attacked by the literary establishment. In this essay entitled

“ Raidosha [Blind Follower]” he argues that, without hyperbole and excess, the nikutai fi lm is no diff erent from the so-called home drama (family drama) because “in terms of the basis of our everyday life in Japan family drama and nikutai fi lm are exactly the same in its quality,”

and “there are no lively human beings in a ‘healthy family drama’.” Seijun continues: Th
at is exactly why we look for subjects in the unusual situations or aberrant events, reviving an ordinary human being as a “real human.” In other words, it’s a reevaluation of human being. Borneo Maya in Gate of Flesh violates the okite [law]

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occupation and memory 355
for survival to be a dropout, willing to take the risk of being lynched. If we replace this law with the emperor system or democracy we understand clearly that Maya is a woman with the spirits of modernity. She is not a blind follower like us . . . .

I wonder what a man saw [in my fi lm] who pointed out the temporal gap of twenty years between the original novel and this fi lm adaptation . . . . He must have taken this sublime lie as the truth, he has become a pre-modern man who esteemed the reality over lie. 46

In an amazing manner, Seijun’s understanding echoes Tamura’s nikutai discourse in the immediate postwar period under occupation. He knew too well that previous adaptations were subject to CIE’s censorship, and, therefore, he failed to depict what the heroine was fi ghting against.

Furthermore, in another essay Seijun wrote, entitled “ yo-pan to norainu to jido-shoju [Th
e

Pan-pan Who Specializes in American GIs and Stray Dog and Automatic Rifl e],” an essay that could be read as a reply to criticism against Story of a Prostitute, he reveals an amazing observation about the occupation cinema, mixing in his own personal experience. 47 He introduces some people’s reactions to postwar fi lms. He rented a room to two yo-pan in the spring of 1949. According to Seijun, the two women said Late Spring was good enough, though a bit too slow, and a better fi lm was one of the Shimikin comedy series featuring Kin’ichi Shimizu, vaudeville comedian from Asakusa (perhaps a fi lm directed by Yuzo Kawashima in 1948). He describes a classmate from grammar school who used to be a fanatical nationalist, but aft er defeat began to believe that he was cheated by the Emperor and was unable to adjust to the political change.

Regarding Kurosawa’s Stray Dog, this classmate said, “I can’t understand why people fi nd the fi lm interesting. It would have been much more fun if the fi lm had a scene of an American being splashed with paint. It’s no big deal that a Japanese arrests another Japanese.”

In another episode, Seijun was drinking at a Kasutori bar with a man, who had just returned from a Siberian internment camp; the man said, “I hear you make fi lms. Please make a fun, entertaining fi lm. Th
e Green Mountains is such a good fi lm!” Th
ey then
sang the title song of Th
e Green Mountains, while walking along a side street with an American who was engaged in a sexual encounter with a Japanese woman; that night he dreamt that he was madly shooting an automatic rifl e that used to belong to the old navy at somebody, and with tears in his eyes realized the meaninglessness of his actions. Th at
night, Seijun gave up his hope of raising a revolution with an automatic rifl e. Th is kind of
visual memory mixed with fantasy was his point of departure as a director. Th at he sang,
despairingly, the song of Th
e Green Mountains with a veteran from Siberia along a street where the pan-pan lived is something that haunts him, and is, in fact, an experience that haunts the Japanese postwar cinema.

At the end of the essay, Seijun calmly states, “cinema has nothing to do with thought or politics. It is powerless before them.” He himself shows that his insistence on making enjoyable entertainment cinema is deeply rooted in his own postwar experience, which is inseparable from the nikutai discourse. Accordingly, Seijun’s remakes of Tamura’s novels, as well as his indirect homage to Kinoshita’s Carmen fi lms in Kawachi, should 16_Miy

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356 ayako saito
be situated within a larger context of postwar cinema during the occupation in which male subjects negotiate their experience of defeat both on and off screen. Coincidentally or not, it is as if he were making his own versions of nikutai discourse in the trilogy 15 years aft er the nikutai boom. Carmen Comes Home was not hailed as a Kinoshita materpiece, especially compared with Tragedy of Japan or Twenty-Four Eyes, though the fi lm was immensely popular, and people enjoyed watching the vibrant bodies of Hideko Takamine and Toshiko Kobayashi in beautiful color. In these essays Seijun never refers to this Kinoshita fi lm, but he never forgot his point of departure.

Film Remembered or Remembered Film

Let me fi nish this article by evoking a scene from Seijun’s 2001 fi lm, Pistol Opera . 48

Th
e scene, like many others in the fi lm, is nonsensically inserted, and comes about three-quarters of the way into the fi lm. It features a famous fashion model from the 1970s, Sayoko Yamaguchi, playing an agent from a killers’ guild. Sitting on a big black car, draped in a shawl with the Union Jack pattern on it, she suddenly starts talking about her dream (see fi gure 16.27):

I used to collect little fl ags on the children’s plate lunch at the department restaurant.

Even now I feel overwhelmed to see any fl ag of any country. When I saw a scene in Carmen Comes Home with the Japanese Sun Flag fl ying in the school yard behind figure 16.27: Sayoko Yamaguchi in Pistol Opera (2001).

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occupation and memory 357
the two Americanized dancers, I couldn’t stop crying. But in my dream, fi reworks behind them burst, with the Sun Flag, Stars and Strips, Tricolor, and Union Jack, and others spread to the blue sky, but every fl ag is bloody, muddy, shitty (excuse my language). But it really stinks, smells of rotting slime, blood and rotten meat . . . .

Some are burnt and fall down. No one ordinary fl ag. What does it mean? Th e dancers
are merrily dancing cancan. Th
e dream is a bad omen, but I can’t stop seeing it. It is a
recurring nightmare.

Th
e scene from Carmen Comes Home that Yamaguchi describes is a condensed image of two scenes from the fi lm: the one in the schoolyard on the fi eld day where Carmen and Akemi unwittingly humiliate the blind music teacher and the fi nal strip show. In the scenario, the actual names of Kinoshita, Takamina, and Kobayashi are referred to in the lines. 49 Given that Seijun himself once said in an interview, “I always cry when I see fl ags,” 50 this nightmarish image in the fi lm points directly to the visual memory of his war experience as a soldier, the postwar culture of defeat, and the cinema of occupation, condensed in Kinoshita’s Carmen Comes Home . 51

Pistol Opera was made as a sequel to Branded to Kill and a woman’s action film, in a “remake” that replaced male killers with female killers. However, behind this woman’s action film, a female version of Branded to Kill, it is not Jo Shishido, nor any of the male Nikkatsu action films or film stars, that dominates the visual memory of the film. Rather, Suzuki’s own women’s films such as Gate of Flesh, Story of a Prostitute, or Carmen From Kawachi, as well as the films Carmen Comes Home and Carmen Falls in Love, have a strong presence in the film. Symbolically, Seijun returns to his own memory of the female body in postwar liberation, Kinoshita’s Carmen. A nightmarish reference to Kinoshita’s Carmen seems to interject what could not have been expressed in Kinoshita’s Carmen Comes Home : traumatic memory of war defeat and occupation.

Th
e woman’s body that articulates the postwar contradiction during the occupation haunts both the private and the collective memory of Japanese fi lm history. Th e female
body calls the male subject into question, mitigating historical traumas while exposing the vulnerability of male subjectivity. Pistol Opera is impossible to understand if we fail to see its reference to war defeat and the subsequent occupation, even if this does not exhaust the fi lm’s diff erent meanings.

Th
e body of Carmen is like an inerasable landscape that bears witness to the postwar cinematic imagination. Here we can track, in the most remote work of Seijun Suzuki, visual traces of the female body that, as I have argued, was a signifi er of both postwar liberation and defeat, from the “idea fi lms” to the nikutai discourse that continues to haunt the cinematic imagination. Th
is reading does not posit Seijun or

Kinoshita as politically conscious fi lmmakers who made explicit references to the war past and the occupation cinema. Rather, it treats them as historical subjects whose cinematic memories are infused with their own visual memories and life experiences, whether consciously or unconsciously. Reclaiming such fragmentary archival images from the body of cinematic memory by untangling gender dynamics remains, as yet, undone.

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Notes

1 . John Dower , Embracing Defeat: Japan in the Wake of World War II ( New York : W.W. Norton

& Co. , 1999 ), 77 .

2 . Ibid., 69, 81.

3 . Kyoko Hirano ,

Mr. Smith Goes to Tokyo: Under the American Occupation, 1945–52

( Washington and London : Smithsonian Institution Press , 1992 ), 39 . For more detailed examinations of fi lm censorship under occupation, see Tadao Sato , Nihon eigashi 2

1949-59 [History of Japanese Cinema 2 1949-1959] ( Tokyo : Iwanami shoten , 1995 ) ; Akira Shimizu , Senso to eiga: senjichu to senryoka no nihon eigashi [War and Cinema: History of Japanese Cinema during Wartime and Occupation] ( Tokyo : Shakaishisosha , 1994 ) ; Akira Iwasaki , Senryosareta sukuriin: waga sengoshi [Th e Occupied Screen: My Postwar

History] ( Tokyo : Shinnihon shuppansha , 1975 ) ; and Lars-Martin Sorensen , Censorship of Japanese Films During the U.S. Occupation of Japan: Th
e Case of Yasujiro Ozu and Akira

Kurosawa ( Lewiston, NY : Th
e Edwin Mellen Press , 2009 ). See also Hirano’s more recent
article, “Jidai wa dare no mono ka. Rekishi wa kako-kei de iinoka—Hanseiki go no kaiko

[To Whom Does a Period Belong? Should History Be Told in the Past Tense?: A Refl ection aft er 50 years]” in Senryo ki no eiga—kaiho to kenetsu [Cinema in Occupation—Liberation and Censorship] , ed. Kenji Iwamoto ( Tokyo : Shinwasha , 2009 ), 316–336 .

4 . Hirano, 4–6.

5 . As early as February 1947, however, Ichiro Ueno writes in a fi lm journal about the GHQ’s intervention in fi lmmaking principles to promote democratic “idea” pictures. Ichiro Ueno,

“Shusengo no nihon eiga wo kaeri mite [Refl ecting on Postwar Japanese Cinema],” Eiga hyoron 4 . 1 (Feb 1947 ): 39–45 .

6 . Prohibited subjects and topics are: period fi lms ( jidai geki); any reference to Emperor Hirohito’s war responsibility and the atomic bombs (unless it was depicted as a fi nal recourse to end the war); any criticism of the Supreme Commander of the Allied powers; dealing with or approving of what they thought as the subjugation and/or degradation of women. On the other hand, CIE strongly promoted the depiction of kissing on screen as a symbol of individualistic human relationships and freedom, although many fi lmmakers were reported to feel the depiction as unnatural on screen as in traditional Japanese culture (Hirano, 154–165). Although Hirano agrees that the valorization of kissing and romance is an expression of individual freedom and independence, Isolde Standish off ers a diff erent reading of this policy, as she writes: “the myths of romance becomes one of the principal scripts through which social roles are inscribed in the cultural and economic terms of masculinity and femininity” ( Isolde Standish , A New History of Japanese Cinema New York & London : Th
e Continuum International Publishing Group , 2005 , 165 ).

7 . To be more precise, when the military government changed its policy to promote women’s labor in factories in early 1940s, women as strong and willing workers appeared, as in Kurosawa’s Ichiban utsukushiku ( Th
e Most Beautiful ) or in some documentary fi lms made
or written by female fi lmmakers Taka Atsugi or Tazuko Sakane. In these fi lms, however, women were not necessarily rebellious but, rather, independent and strong, which was a big diff erence from those rebellious women in postwar idea pictures. In fact, in a rare moment of Japanese fi lm history, though for a brief period, the unusual pairing of strong, oft en self-righteous women with impaired, defeatist men was inordinately conspicuous, forming a dominant gender confi guration, though it was soon to be denied, sexually objectifi ed, and thus normalized again in the mid 1950s when the country began to regain its economic power and confi dence. Interestingly, Mikio Naruse’s postwar fi lms, many of 16_Miy

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occupation and memory 359
which are regarded as “women’s fi lms,” share this characteristic of pairing of strong women and oft en weak men.

8 . I borrow the term “oracles of democracy” from female fi lm critic Midori Yajima who wrote one of the earliest, incisive examinations of women’s images in postwar Japanese fi lm in relation to male directors’ unconscious working and coming to terms with war defeat in her

“kinbenna miko tachi [deligent oracles]” in Deai no enkinho [Perspectives of Encounters]

( Tokyo : Ushio shuppansha , 1979 ), 17–84 .

9 . Hirano points out that the director had to include the ending the American censors recommended, and also “did his best, against the suggestions of the Americans, not to portray the ‘enemy,’ the militarist uncle, as thoroughly evil. Th
e director and the screenplay
writer were convinced that ‘there could not be such an evil human being’ ” (152). As Hirano describes in her study, these democratic “ideas” were not necessarily imposed by the occupation authorities but also voluntarily expressed by screenwriters and directors who embraced to a certain extent the new democratic Japan, denouncing the military past. However, the extent to which the heroines deliver the offi
cial ideological messages
promoted by CIE cannot be ignored.

10 . Standish argues rightly that the way in which the fi lm depicts Hara’s character, Yukie, ultimately follows the traditional gender dichotomy between the irrational/female and rational/male (Standish, 167–168).

11 . Hara plays the heroine of Akira Kurosawa’s Th
e Idiot (1951), Taeko, who in my view gives
one of the most remarkable depictions of intense female character with exquisite passions and raging desire, and I would argue that she is defi nitely a heroine in the occupation era.

12 . In Late Spring, in fact, at the surface level, the fi lm seems to make Noriko subservient to her father’s will, but at another level, ironically, Noriko’s excessive attachment to her father makes her almost subversive in undermining the father’s patriarchal authority. Th is

Noriko is very diff erent from the widow Noriko of the later Tokyo Story (1953).

13 . I am aware that there are surely many exceptions to this tendency. However, because of the basic policy of promotion of women’s rights, a policy welcomed by many male writers and directors, the majority of heroines on the occupied screen show one way or another strong-willed voices of their own, oft en declaring “no” to their fathers, brothers, or men in general. For example, in the famous left -wing documentarist Fumio Kamei’s 1949 narrative fi lm, Onna no issho ( Life of a Woman ) the heroine repeatedly expresses her dissent to her weak father, or her oft en inconsiderate husband.

14 . Th
e same may be said of the male stars who continued to appear on the screen aft er the war, but did not assume the same role as messengers of democracy like their female counterparts. Th
e image of male actors was dubious to say the least, because they were oft en cast as the opposite type from the characters they played during wartime. Yet, the contrast between the new and old heroines was much starker, and visually far more explicit and, therefore, more shocking.

15 . Dower, 165.

16 . Ibid., 153. See also Hisashi Inoue and Komatsu-za , eds., Asakusa Fransu-za no jikan [Time at Asakusa France-za Th
eater Troupe] ( Tokyo : Bunshun nesuko , 2001 ).

17 . See for example, Senryoki zasshishiryo taikei IV [Anthology of Publications in Magazines during the Occupation Period: Popular. Culture], ed.,

Taketoshi

Yamamoto
et al.

( Tokyo : Iwanami shoten , 2009 ).

18 . Michael S. Molasky also points out: “Japan’s rhetoric of sexual violation oft en teaches us less about female victimhood than it does about men’s fears and desires” ( Th e American

Occupation of Japan and Okinawa: Literature and Memory , New York : Routledge , 1999 , 105) .

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19 . Hirano, 164.

20 . Joanne Izbicki , “Th
e Shape of Freedom: Th
e Female Body in Post-Surrender Japanese

Cinema,” U.S.-Japan Women’s Journal: English Supplement 12 (December 1996 ): 120–121 .

21 . Yoshikuni Igarashi , Bodies of Memory: Narratives of War in Postwar Japanese Culture, 1945–1970 ( Princeton, NJ : Princeton University Press , 2000 ), 48 .

22 . Molasky, 103.

23 . Igarashi, 55.

24 . Dower, 138. See also Igarashi, 56–58.

25 . Th
e experience of war defeat and the enemy’s dominance over Japan during the occupation are oft en consciously or unconsciously expressed with the tropes of rape in many 50s and 60s novels and fi lms, and this needs to be understood in the context of the historical trauma of male subjectivity in the immediate postwar period. See my discussions of this issue: “Ushinawareta falusu o motomete—Kinoshita Keisuke no namida no sanbusaku saiko” [“Looking for the Lost Phallus—Keisuke Kinoshita’s Trilogy of Tears Reconsidered”], in Eigagaku/Film Study 14 (2000): 2–20 (a revised version in Eiga no seijigaku [Politics of Cinema], ed., Masato Hase and Hideyuki Nakamura, Tokyo: Seikyusha, 2003, 61–117);

“Orchestration of Tears: Politics of Crying and Reclaiming Women’s Public Sphere,” Senses of Cinema 28 (Sep–Oct: 2003); “Films in the 1950s and Ishihara Shintaro,” Bungaku 5/6

(2004): 76–90; and “Where Does Carmen Go? Discourses and Representations of Body in Postwar Japanese Cinema,” in Visual Criticism, ed. Akihiko Nakayama (Tokyo: Tamagawa daigaku shuppanbu, 2008), 83–126.

26 . See Douglas N. Slaymaker , Th
e Body in Postwar Japanese Fiction ( New York : Routledge Curzon , 2004 ) ; Alan Tansman , Th
e Writings of Koda Aya: A Japanese Literary Daughter

( New Haven, CT : Yale University Press , 1993 ) ; Nina Cornyetz , Dangerous Women, Deadly Words: Phallic Fantasy and Modernity in Th
ree Japanese Writers ( Stanford, CA : Stanford

University Press , 1999 ) ; P. G. Schalow and J. A. Walker , eds., Th e Woman’s Hand: Gender
and Th
eory in Japanese Women’s Writing ( Stanford, CA : Stanford University Press , 1996 ).

27 . Molasky, 103. On the other hand, Slaymaker contrasts the representational diff erence in depicting pan-pan between male nikutai writers like Tamura and female writers. I should add that similar attempts by female authors to propose a diff erent discourse on women’s bodies from that by male nikutai writers and directors can be found in some directorial works by Tanaka Kinuyo, especially 1953 Koibumi ( Love Letters ) and 1961 Onna bakari no yoru ( Girls of Dark/Girls of the Night ).

28 . Tamura’s writing career began in the 1930s; he met Ri Koran (Li Xianglan) in 1939
when he visited Manchuria, and this encounter was said to have inspired the idea for Story of a Prostitute, another novel that established Tamura as the nikutai novelist. See Inuhiko Yomota , “Ri Koran to Chosenjin ianfu” [“Li Xianglan and the Choson Comfort Women ”] in Ri Koran to Higashi Asia [ Li Xianglan and East Asia ] , ed., Inuhiko Yomota (Tokyo: University of Tokyo Press , 2001 ), 204.

29 . Tamura writes: “I do not permit any thought that lacks confusion at a time like this to be considered ‘a thought.’ I do not trust any person who speaks logically in a time like this. I do not believe in any soul that does not suff er secretly the pain and misery of war defeat in the middle of the night, cannot help but weep in recognition of deep sorrow, feeling so alone that one has to tear up one’s own body and heart and throw them at the wall”

(Taijiro Tamura, “Nikutai ga ningen de aru [body is the human],” Tamura Taijiro Senshu 5 ,

[Taijiro Tamura Selected Works 5], ed., Hara and Onishi, Tokyo: Nihon tosho center, 2005, 190, originally published in 1947).

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occupation and memory 361

30 . Taijio Tamura , Waga bundan seishunki [Record of My Literary Youth] (Tokyo: Shinchosha, 1963 ), 219 .

31 . As Igarashi points out, “images of sexually active women dominated postwar society. . . .

Even Tamura’s play Nikutai no mon was consumed largely as a striptease: Its popularity stemmed from the climax scene, where the female protagonist is stripped naked and beaten by other prostitutes” (Igarashi, 58).

32 . I would like to point out that fi lms in the post-Korean war also had similar tendencies to emphasize the body: consider Shin Sang-ok’s A Flower in Hell (1958), which features prostitutes who work for the U.S. military base in Korea, as well as a few fi lms that have nikutai in the titles, such as A Confession of the Body (Cho Geung-Ha, 1964).

33 . Ueno, “Refl ections on Postwar Japanese Cinema,” 42.

34 . Th
is sort of highly gendered discourses on Japanese modernity vis-à-vis something

“Western” as opposed to “Japanese” and “feminine” found in Tamura is not unique, and, as I have discussed elsewhere, similar symptomatic critical discourse is found in Yasuzo Masumura or Shintaro Ishihara, for instance. See my article “Reading as a Woman: Th e

Collaboration of Ayako Wakao and Yasuzo Masumura” in Reclaiming the Archive: Feminism and Film History, ed., Vicki Callahan (Detroit, MI: Wayne State University Press, 2010, 154-175) and “Films in the 1950s and Ishihara Shintaro.”

35 . An interesting exception is a rather unknown fi lm, Keigo Kimura’s Mesuinu ( Th e

Bitch ), released in 1951, featuring Machiko Kyo, who could be described as the most representative postwar nikutai actress, as a cabaret dancer. Interestingly, this fi lm, whose title directly refers to Jean Renoir’s 1931 La Chienne, and is probably a loose remake of the Renoir fi lm, depicts the fall of an accountant enthralled by the sexual charms of a cabaret dancer. Th
e heroine played by Kyo is a curious amalgam of the typical noirish femme fatale and prostitute of nikutai discourse expressed through her unleashed sexual desire and body.

36 . Izbicki, 111. Ironically, as Izbicki also points out, in the cinematic representation the presence of the American occupiers is not “mentioned, much less imaged” (127) because of strict censorship, resulting in a problematic asymmetrical representation of gender and race on the occupied screen.

37 . Kunio Kuroda, “Commentary on Karumen kokyo ni kaeru, ” in Rinji Zokan—Kurosawa Akira and Kinoshita Keisuke Subarashiki Kyosei [Special Issue Akira Kurosawa and Keisuke Konoshita: Wonderful Superstars], Kinema junposha (1998): 264.

38 . Izbicki, 141.

39 . Kinoshita’s homosexual leanings were a well-known secret, and some critics have attempted a queer reading of his fi lms, especially the director’s extraordinary depiction of men and masculinity. See Ikuko Ishihara , Isai no hito—Kinoshita Keisuke [Man of Extraordinary—

Keisuke Kinoshita] ( Tokyo : Pandora , 1999 ); Wataru Fujita , “Kinoshita eiga ni okeru kokusaku to itsudatsu—dansei tachi no ‘danseisei’ ” [National Policy and Aberration in Films of Kinoshita—masculinity of men], in Nihon eiga to nationalism 1931–1945 , ed., Kenji Iwamoto ( Tokyo : Shinwasha , 2004 ), 295–318 .

40 . Kinoshita says in a colloquy with Akira Kurosawa that he was already thinking of a sequel when making Carmen Comes Home ( Special Issue: Kurosawa and Kinoshita, 142). He is also reported to have said that aft er returning from his fi rst trip abroad to France in 1952
he felt the need to speak up when the conservative party began advocating rearmament as a means to regaining power ( Hideo Yoshimura , Kinoshita Keisuke no sekai [Th e World of

Keisuke Kinoshita] , [Tokyo : Cinefrontosha , 1985 ], 98 ).

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362 ayako saito

41 . I use the term “domestic ideology” here as Kazuko Takemura has designated: in her use,

“domestic ideology” is the modern norm of sexuality and gender roles that supports the dichotomy between men in the public sphere and women in the private sphere, and, more importantly, the dichotomy between the domestic women to be respected and protected and foreign women to be disregarded and, thus, sexually exploited in order to protect domestic women, for example, in colonial Japan ( Feminism [Tokyo: Iwanami-shoten], 2000). As the importance of Twenty-Four Eyes in the cultural reconstruction of the nation, see my article

“Looking for the Lost Phallus—Keisuke Kinoshita’s Trilogy of Tears Reconsidered.”

42 . Th
e opera Carmen was one of the most beloved in the repertoire of the Asakusa Opera that started in 1916 at the cinema in the Rokku district in Asakura, Tokyo. Th e fi rst performance
of Carmen was in 1922, and (along with Verdi’s La Traviata ) helped popularize the music, as well as the passionate heroine and her tragic love triangle.

43 . Yomota , “Li Xianglan and the Choson Comfort Women, ” 195–230 .

44 . Seijun himself refers to these fi lms as women’s fi lms ( Seijun Suzuki , Seijun/Eiga [Seijun/

Cinema] , ed., Tsutomu Isobe / Yukio Todoroki , [ Tokyo : Waizu shuppan , 2006 ], 214 ).

45 . Masao Matsuda , “Seijun kyoto o megutte” [About Seijun Concertation],” Sotokushu Suzuki Seijun , [Full Review, Seijun Suzuki] Tokyo : Kawadeshoboshinsha , 2001 , 64 .

46 . Seijun Suzuki , Kenka elegii [Fighting Elegy] ( Tokyo : San’ichi shobo , 1970) , 66–67 . All translations in the citation are mine.

47 . All the quotes are from ibid., 25–32. Th
is essay is also included in Suzuki Seijun Essay

Collection , ed. Inuhiko Yomota ( Tokyo : Chikuma shobo , 2010 ).

48 . I saw the fi lm when it was released, found it interesting as the director’s own venture to deconstruct the genre, but never thought of it in the context of postwar fi lm and totally forgot about this scene, though I remembered that I had the strong sense of incongruity in the narrative. I happened to rediscover the scene as I was trying to fi nish this chapter as if to fi nd a ghost rising from an open tomb, while watching Seijun’s other fi lms.

49 . Kazumi Ito , “Scenario, Pistol Opera, ” Scenario (Nov. 2001 ): 50 . Even though Ito is credited as a scriptwriter, the DVD commentary points out that these dream scenes are based on Seijun’s ideas.

50 . Suzuki, Seijun/Eiga, 233.

51 . Th
is scene is followed by another inconsequential scene in which a veteran actress talks about the suicide of Yukio Mishima. However, it seems not totally inconsequential that Mishima appears aft er Kinoshita in this postoccupational visual history. Interestingly, in March 1952, aft er Mishima was cheated in Paris by a black market money exchange dealer and was forced to move out of his expensive hotel, Kinoshita helped arrange a room for him in his apartment building ( Takeshi Ando , ed., Mishima Yukio Nichiroku [Yukio Mishima Journal] , Tokyo : Michitani , 1996 , 147–148 ). Th
is encounter was a known fact because their
colloquy was published in Tokyo Shimbun April 22 (“Kinoshita Keisuke, Mishima Yukio, Pari futarigumi taidan [Keisuke Kinoshita/Yukio Mishima, the two talk in Paris]). Th ere is
no way of telling if Seijun read it, but it is quite likely that he did it, or at least knew the two men were in Paris.

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chapter 17
re a d i n g n i s h i j i n ( 1 9 61 ) as
c i n e m at i c m e m o ry
mitsuyo wada-marciano

Th
e weight of the tradition, and the darkness of the roof in Nishijin. . . .

Nishijin is a square town and a square factory. . . . Please protect Nishijin, which sustains history. . . . Nishijin, the town with the rain of memories.

Sekine Hiroshi and Matsumoto Toshio, narration from Nishijin 1

Introduction

This chapter examines cinema by focusing on its relationship with memory. Cinema is a medium of recording a subject in front of a camera, and it also screens what is recorded.

Cinema’s role thus resembles how memory works in the process of recognition, remembering, and recalling a matter. As Russell J. A. Kilbourn states, cinema not only reveals the matter from the past, but also establishes the image as collective memory, through its power of mechanical reproduction. 2 Films disseminate the image to a number of audiences, who now share it as common knowledge, as a collective memory. Simultaneously, memory is oft en considered as personal, tied with one’s past. Th
is aspect of memory,
collective and/or personal, also has a refl exive relationship with cinema.

Both cinema and memory have been discussed in various ways, but they have not been dealt with defi nitively. Philosopher Paul Ricoeur applies phenomenology to understand memory, history, and forgetting. 3 Art historian Susan A. Crane approaches memory via historical examination of museums. 4 Canadian philosopher Ian Hacking, specializing in the philosophy of science, examines memory at the nexus of science and civilization through a number of studies on multiple personality. 5 Historian Pierre Nora tackles memory as French national identity in the fi eld of cultural sociology. 6

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364 mitsuyo wada-marciano

Th
ere are only a few in-depth studies on the relationship between cinema and memory, besides Kilbourn’s aforementioned Cinema, Memory, Modernity and Maureen Turim’s Flashbacks in Film . 7 In the latter case, Turim traces the history of the fl ashback as the signifi cant expression for cinematic temporality to convey memory. Th e narrative device fi rst appeared, according to Turim, in the 1950s art cinema of Europe under the infl uence of modern literature. In other words, expressing memory in a narrative form was already established in the fi eld of literature prior to the cinematic technique.

Kilbourn, on the other hand, extends the link between cinema and memory to not only the level of fi lm’s content and form, but also fi lm’s own “directions for use,” and he analyzes a group of fi lms as the “art of memory.” 8 Th
ose fi lms, to Kilbourn, are not simply

“representing memory, but . . . employ[ing] memory as the basis of a cinematic aesthetic.” 9 Either way, both Turim and Kilbourn underline the representation of memory as the crucial object of their studies, as their selections of fi lms clearly indicate.

My chapter, however, investigates how cultural memory is reiterated through cinema, especially how that memory links moments of crisis in Japanese modernity. I consider the “poetics of cinema” of Matsumoto Toshio (b. 1932), as evinced in his fi lm Nishijin (1961), 10 as a case study for the construction of national memory through traditional craft s and fi lm, evoking at once the arcane and the modern. In order to analyze the role of cinema as a mechanism for recording and recalling the past, I highlight Nishijin ’s depiction of ordinary people’s manual labor in the traditional textile trade in Kyoto, in particular how the fi lm resonates with the folk-craft s discourse of the late nineteenth century. Th
is documentary’s subject might seem rather narrow; at fi rst glance, it is simply about the craft speople in Kyoto, and limited in its exclusive address to the local audiences; but it is, on the other hand, extremely communicative beyond its cultural and temporal boundaries. Nishijin , indeed, won the short-documentary award at the Venice Film Festival in 1961, indicating the warm response outside Japan. Th e fi lm encapsulates various, sometimes confl icted perspectives on tradition and modernism, and art and craft , which express the uncertainty of the postwar period and the nation’s struggle for international recognition.

Historian John W. Dower states that the Japanese people embraced their defeat, a stance encouraged through the support of the United States. 11 My question is how did the Japanese themselves actually go through the process, engaging with oft en traumatic memories of wartime and aft er? Postwar Japanese popular culture, such as cinema, functioned as a “pros-thetic memory,” in Alison Landsberg’s term, for various peoples in Japan to constitute a sense of renewed nationhood and national identity, especially in the 1950s and the early 1960s, when the United States had offi
cially ended its occupation and the Japanese government
was striving for ideological consensus regarding the direction of national recovery. 12 Th e
postwar years were the period of a “memory crisis,” 13 when the Japanese people had strong ambivalence toward their past, the wartime that they “now” regarded with regret.

Th
e postwar crisis of memory conjures an earlier upheaval in values, in late nineteenth-century Japan, wherein modernization for the Japanese meant Westernization. As Richard Terdiman describes in the case of the “memory crisis” exemplifi ed by early nineteenth-century France, Japan faced a long period of “memory crisis” during its rapid 17_Miy

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reading nishijin (1961) as cinematic memory 365
modernization in the nineteenth century. 14 Japanese modernity, as Harry Harootunian reiterates, has never been the same as Western modernity, despite the fact that “for the most part, ‘modern’ meant the West, its science, and the devastating eff ects it had infl icted on the face of traditional social life.” 15

Nishijin skillfully deploys the historical “memory crisis” from the nineteenth century, which was confronted by a sense of cultural nationalism, while also mitigating the “present” crisis in the postwar period by embracing a “new” Japanese modernism in its fi lm style. Th
e fi lm, in other words, plays with the dual memories that are dovetailed with the modernization projects from diff erent historical periods. Th
e fi rst memory stems
from the images of craft speople, which invokes the cultural nationalism that shaped the Japanese arts in the late nineteenth century, and the other memory originates in the fi lm’s style of “poetic cinema” that one oft en fi nds in the art cinema of postwar Europe, such as in the fi lms of Joris Ivans and Albert Lamorisse. Matsumoto deployed the style for his work to gain acceptance outside Japan when the whole industry of Japanese cinema, and even much of the nation itself, sought recognition as a modern state by “the West.” 16 In the following sections, I will analyze the dual memories through the images of craft smen and the poetic style of cinema.

About Matsumoto and Nishijin

Matsumoto Toshio is known as a leading experimental fi lmmaker as well as an incisive critic of visual culture, still active in teaching at Nihon University College of Art in Tokyo. Many of his fi lmic works, however, had long been extremely diffi cult to locate,
though recently they have been restored in the form of digital media. Th e National Film

Center in Tokyo found his fi rst documentary fi lm Bicycle in Dream ( Ginrin , 1955) in 2005 and digitally reprinted it in 2010. Th
e fi lm production and distribution company

Uplink also distributed Matsumoto’s experimental fi lms as a DVD box set in 2005. His works from almost a half century ago were “rediscovered” in the digital age.

Th
e fi lm Nishijin literally originated in Kyoto. Th
e local cinephile association’s
request for making a fi lm that refl ected people’s everyday lives provided the impetus for Matsumoto to direct the fi lm. Th
e Association for Viewing Documentary Film in

Kyoto (Kyoto kiroku eiga o miru kai) fi rst suggested he focus on a town, Nishijin, which is a historic area that spans the Kamigyo and Kita wards in Kyoto. 17 Making a fi lm upon request from a particular group was not, according to Matsumoto, so unusual in the 1950s—when fi lms might be made, for example, for labor unions—but this particular case in Kyoto involved an art movement, a unique opportunity for him. Having poet Sekine Hiroshi (1920–1994) as a co-writer, Matsumoto accepted the subject of the local weaving industry in Nishijin, one of the oldest and culturally unique areas in Kyoto. Th e
camerawork by the veteran cinematographer Miyajima Yoshio (1909–1998), who was the head of Toho’s union during the notorious strike from 1946 to 1948, is mesmeriz-ing, adding mythic dignity to images of traditional working places. Th e music composer

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Miyoshi Akira (b. 1933) had just returned from his study at the Conservatoire de Paris from 1955 to 1958, and his abstract score notably omits any sentiment or nostalgia toward the archaic town and the people living there. Although the documentary was originally produced for a local art movement, it appeals to us still as an expressive fi lm full of historical implications, crossing beyond both regional and cultural boundaries.

Matsumoto started his career as a documentary fi lmmaker, especially in so-called PR cinema (public relations cinema, producing promotional fi lms for a company or an organization) in the 1950s. Aft er studying art history at Tokyo University, he found a position with a fi lm production company, Shinriken-eiga, in 1955. Refl ecting the beginning of Japan’s economic recovery, there was a high demand for creating promotional fi lms from various companies and public offi
ces, especially heavy industries such as coal
mining, electric power, and steel companies. 18 In the immediate aft ermath of the war, the damaged land could not produce enough crops such as rice and grain, and the nation relied heavily on imported foods. As a result, Japan in the immediate postwar period could not aff ord to import much of anything else, such as raw materials for restoring manufacturing industries, a situation that stagnated those industries’ immediate recovery. Th
e lack of electric power, for instance, caused chronic problems at that time, and the only domestic source for energy was from coal mining. Th
e procurement boom that
resulted from the Korean War from 1950 to 1953 gradually turned the Japanese economy to heavy industries, and this was the period when Matsumoto became a fi lmmaker.

While working as a PR fi lmmaker, Matsumoto kept having confl icts with his clients over his insistence on stylistic control over the fi lms, oft en to the detriment of the clients’ commercial needs. He fi rst directed the twelve-minute PR fi lm Bicycle in Dream for the Bicycle Manufacturing Association, to promote Japanese bicycles for export abroad.

In the 1950s, before Japan’s automobiles achieved their high reputation, bicycles were one of the country’s major exports. Although Matsumoto continued making PR fi lms, his work’s innovative style and its lack of explanatory narrative typical of a PR fi lm, tended to cause discord with his sponsors. Aft er making another PR fi lm, Th e Record of
a White Long Line ( Shiroi nagai sen no kiroku , 1960), he was suspended from his company because of his unwillingness to give in to demands for changes from the sponsor, the Kansai Electric Power Company. Aft er a few years’ suspension, Matsumoto directed the “poetic cinema” trilogy: Nishijin , Th
e Song of Stone ( Ishi no uta , 1963), and Mothers (1967). Nishijin was formed in the middle of Matsumoto’s personal crisis and his need for recognition, whether domestically or internationally, in order to continue his career as a fi lmmaker. His eagerness for acknowledgment, indeed, resonated with the Japanese fi lm industry’s own shift toward exporting its products abroad along with the Federation of Economic Organizations’ support, especially aft er the successes of Kurosawa Akira’s and Mizoguchi Kenji’s fi lms in various international fi lm festivals since 1951. 19

As a documentary, Nishijin emphasizes the stylistic expression of its images over what is exposited as an object. Th
e shots of mechanized or manual looms, the close-ups of a
shoulder and human hands are beautifully composed, and they become our objects of desire to capture, store, and retrieve in our minds as cinematic memories. Th e fi lm, for
instance, shoots Nishijin’s town from above, its tiled roofs forming geometric patterns.

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reading nishijin (1961) as cinematic memory 367

figure 17.1: Nishijin (1961). Th
e fi lm starts with the geometric pattern of the dark tiled
roofs with skylight windows, which are special to the area.

Th
e image of a number of dark tiled roofs with a square window—the requisite skylight for a craft sman to see the colors of silk under natural light—carries the weight of tradition. [Figure 17.1] Th
e “weaver wanted” advertisements on the archaic lattice walls
represent both the town’s long history and the craft ’s lack of successors. [Figure 17.2]

figure 17.2: Nishijin (1961). Another geometric pattern of the archaic lattice walls with a “weaver wanted” ad. Th
e subtext of declining business is intermingled with the traditional architecture.

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figure 17.3: Nishijin (1961). Th
e lines of silk set in the loom indeed look like “the rain of
memories,” the poetic phrase described in the fi lm’s narration.

As described in the citation at the beginning, the lines of silk shine like “the rain of memories,” which signifi es the beauty of the fabric and its noble value. [Figure 17.3]

Th
ose geometric images are juxtaposed with the organic images of body parts, the close-ups of craft speople’s hands, arms, shoulders, feet, and so on. A man’s arm pulls the lever at a steady pace, as if he is part of the machine. [Figure 17.4] In the shot of a man’s figure 17.4: Nishijin (1961). Th
e camera captures a weaver’s arm mechanically pulling the
lever, but his face never appears in the fi lm.

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reading nishijin (1961) as cinematic memory 369

figure 17.5: Nishijin (1961). Close-up of a weaver’s shoulder. Th e repetitious movement of
the wrinkled undershirt heightens a poetic expression of rhythm and endurance.

shoulder covered with a wrinkled white cotton undershirt, the pulse of muscle beneath the cloth and the suggestion of the hot environment make us sense how hard his life is. [Figure 17.5] In the close-up of his buttocks, heavy and fi rm, wearing jeans, and the battered-looking strings of an apron tied at the waist, both cloths are symbols of labor.

[Figure 17.6] But still, the fi lm discourages identifi cation with the craft speople on a figure 17.6: Nishijin (1961).

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370 mitsuyo wada-marciano
personal level; they are represented as incomplete subjects. Th
e camera is drawn to their
movements, not who they are. Th
e fi rst complete face that we fi nd is of actress Kagawa

Kyoko’s beaming smile in a life-size poster. [Figure 17.7] Th
us the fi lm makes an explicit
contrast with the superfi ciality of commercial cinema and the tough existence of its subjects. In his commentary for the fi lm’s DVD edition, Matsumoto states that he wanted to emphasize the power of images—that is, what the representations of the objects can do, not simply what the objects themselves mean to the audiences. Instead of capturing some rare events or unique materials, he consciously chose the mundane details of the craft speople’s lives and challenged himself to fi nd beauty in the ordinary and how to assemble those images. He states: “I made the fi lm to reveal the introverted world that Nishijin has occupied historically” and names his method as “phenomenological technique” ( genshotekina gijyutsu ). 20 Nonetheless, as the geometric images attest, Nishijin is a fi lm about tradition, and, at once, it foreshadows that tradition’s end.

Th
e fi lm, at the same time, reveals the context of the early 1960s in Matsumoto’s way of constructing narrative with Marxist dialectics. With its new constitution, Japan faced a surge of public support for syndicalism in the 1950s and ’60s. Aft er the strike against AMPO (the Treaty of Mutual Cooperation and Security between the United States and Japan) in 1960, the political movement fueled by students and labor unions hit its peak from 1968 to 1970. Progressive fi lmmakers and critics, among other intellectuals, were, of course, infl uenced by this social trend. Th
e fi lm presents the subjects and images in
various dichotomies: tradition vs. modernization, handicraft s vs. mechanical production, and the working class vs. the bourgeoisie.

figure 17.7: Nishijin (1961). A part of the life-size poster for a kimono company. Th e actress

Kagawa Kyoko (b. 1931) had already been established through roles in Tokyo Story (1953) and some of Kurosawa’s works such as Th
e Bad Sleep Well (1960).

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reading nishijin (1961) as cinematic memory 371

Th
is political characteristic stands out particularly when one compares Nishijin with much later documentaries, such as Ishii Kaori’s Circle of Life ( Meguru , 2006), which also depicts craft smen and their kimono textile production. Circle of Life idealizes the craft smen who have revived an archaic method of woodblock dyeing on silk ( mokuhan-zome ); with total avoidance of modern technology, the process signifi es a return to the smaller scale of production in a pre-market economy. Th e camera meticulously captures the process step by step, and the fi lm creates suspense from the element of risk inherent in less predictable handicraft , the painstaking labor of making a blank piece of silk cloth into a stunning kimono. Th
e workshop of the craft smen is presented
as a region of stillness, and there is absolutely no dissonance. Nishijin , on the other hand, suggests the endless confl icts in the industry. It expresses a sense of pain, as if that is the end product of the collisions between the aforementioned dichotomies. Th e fi lm deploys
a montage with images of hot glass bulbs on a worker’s bare back (a moxibustion treatment) [Figure 17.8] , children throwing sharpened nails into the ground [ Figure 17.9
and 17.10 ] , the wild-haired Noh actor Kanze Hideo (1927–2007) fl inging spiderwebs

[Figure 17.11] , and the image of Kuginuki Jizo (a shrine for curing pain). [ Figures 17.12
and 17.13 ] Th
is sequence reminds us of the montage in Battleship Potemkin (Sergei M. Eisenstein, 1925), which only became available for Japanese audiences in 1956.

Th
e producer of Nishijin , the Association for Viewing Documentary Film in Kyoto, also leased Battleship Potemkin for its screening in Kyoto in April 1959. 21 In terms of Japanese fi lm history, Nishijin reveals a time lag in the cultural translation of montage technique, which thus became a symbolic form of expression in the postwar period.

Analyzing the fi lm in the journal Eiga Hyoron (Cinema criticism) in 1961, critic Sato Tadao praises Nishijin as “intelligent, sharp, and beautiful. . . . What I mean by ‘beautiful’

figure 17.8: Nishijin (1961). Th
e beginning of the sequence of “pain”: a folk remedy, moxi-
bustion treatment ( kyu or yaito ).

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figure 17.9: Nishijin (1961). Th
e sequence of “pain” 2. Boys are playing by throwing long
nails into the ground.

figure 17.10: Nishijin (1961).

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reading nishijin (1961) as cinematic memory 373

figure 17.11: Nishijin (1961). Kanze Hideo playing the Noh character tsuchi-gumo (a ground spider). Th
e visual parallel of “silk,” a material of Nishijin weaving, and a spiderweb resonate with a foreboding sense of “spellbinding.”

figure 17.12: Nishijin (1961). Kuginuki Jizo, a guardian deity for people who are suff ering pain. Th
is shrine still exists in the area of Nishijin, Kyoto.

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figure 17.13: Nishijin (1961). Old fellow praying to Kuginuki Jizo.

is not simply about the fi lm’s looks or composition, but the logic [ ronrisei ] throughout the fi lm’s style.” 22 Th
e fi lm was embraced by both the left -leaning critic Sato and the
journal, which was well known as one of the most progressive journals on cinema.

Recalled Memory of “Cultural

Nationalism”

Nishijin was fi lmed in 1961, when Yanagi Soetsu (1889–1961), the leading fi gure of the Mingei movement, passed away at the age of seventy-two. Th
e Mingei (craft s by and for
ordinary people) movement occurred in the 1920s with the manifesto for the Japanese Mingei Art Museum (Nihon Mingei Bijutsukan) representing a reaction against the Industrial Revolution and the poor perception of outside observers toward Japanese art.

Th
e movement had been fully established by the 1960s with the eff orts of Yanagi and others, such as British studio potter Bernard Leach (1887–1978), to elevate the traditional craft s to the level of art and to gain social recognition throughout the wartime and postwar periods. As a work of cultural memory, Nishijin reiterates the ideological correspondence to Mingei theory, which along with other cultural nationalist discourses on “art” and “craft s” in the late nineteenth century contributed to Japanese modernity’s aesthetic formation.

Discourses on national identity have tended to emerge during moments of crisis, in the case of Japanese art, through the process of adopting “new” concepts such as “fi ne art” ( bijutsu ) and “craft s” ( kogei ). Art historian Yuko Kikuchi relates, as the earliest 17_Miy

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reading nishijin (1961) as cinematic memory 375
example, how the British minister to Japan Sir Rutherford Alcock (1809–1897), when curating Japanese artifacts for the International Exhibition in London in 1862, described the lack of “art” in Japan, while admiring Japan’s high level of “craft s.” 23 Alcock wrote: “In all the mechanical arts the Japanese have unquestionably achieved great excellence,” 24
but, at the same time, he acknowledged that “there are only two Fine Arts possible to the human race—sculpture and painting—the Japanese can put forward no valid claim to be considered artists.” 25 Th
e global reputation of “Japan as a nation of craft s” started from
then. Japan’s struggle over the perception that the nation had no “art,” in the Western sense, continued for almost half a century, and a number of critical writings gradually solidifi ed the emergence of cultural nationalism, including Okakura Tenshin’s series of books Th
e Ideal of the East (1903), Th
e Awakening of Japan (1904), and Th
e Book of Tea

(1906); Natsume Soseki’s Sanshiro (1909) and Sorekara (1910); Nishida Kitaro’s Study of Virtue (1911); and Yanagita Kunio’s Folklore Study (1913). Along with those works, Yanagi Soetsu expressed “his unyielding determination to fi ght Westernisation for the sake of cultural nationalism” 26 throughout his Mingei movement. Th e movement’s ultimate goal, to art historian Suzuki Sadahiro, was to reveal the distortion in the Western concept of “fi ne arts” and retrieve humanity in the fi eld by highlighting “craft s” that have historically been left out from the fi eld of art in a perfunctory manner. 27 In other words, the Mingei movement revealed the discrepancies in the process of Japan’s modernization, which the nation-state had modeled from Euro-American countries since the Meiji Restoration, the status gap between the Orient and the Occident, and the value inversion between the handmade and the machine.

Th
e concept of “cultural nationalism” was crystallized, for instance, in 1882 in the writing of Okakura Tenshin (1863–1913), the fi rst president of the Tokyo School of Art (Tokyo Bijutsu Gakko): “Oriental civilization is extremely diff erent from Occidental civilization, therefore there is no doubt that there are such diff erences in art, as art refl ects the taste of the people.” 28 Nishijin highlights the image of diff erence, with Japan as a nation of craft s and Kyoto as the historic center of their production, a recurrent

“premise” that emphasizes “craft s” as a unique characteristic of Japanese art and Japan itself, but one that was nonetheless constructed as the result of Japan’s struggle over the modernization process. Th
e fi lm situates Nishijin within the concentric circles of Japan
and Kyoto as the center of cultural authenticity, and conjures up the memory of such struggles as Japan vs. the “West,” craft s vs. fi ne art, and particularity vs. universality, by visualizing the impasse of the tradition.

Nishijin , as Memory of Postwar “Japanese”

Realism and Grassroots Movement

Th
e “cultural nationalism” portrayed in Nishijin , however, needs to be analyzed in the context of postwar cinematic modernism. Dogase Masato points out the necessity of 17_Miy

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376 mitsuyo wada-marciano
reading the postwar Japanese cinema in a specifi c ideological paradigm, that of “postwar modernism.” 29 Analyzing Ozu Yasujiro’s fi lms from the late 1940s to the ’50s, especially those centering on bourgeois family life, such as Late Spring ( Banshun , 1949), Early Summer ( Bakushu , 1951), and Tokyo Story ( Tokyo monogatari , 1953), Dogase reexamines the meaning of the fi lms, their deployment of Japanese traditional values and aesthetics. He revisits the 1950s criticism of Ozu, such as “Ozu getting into a rut and lacking a critical view,” 30 countering those harsh assessments with “Ozu’s active rejection to participating in the ‘contemporary’ current of modernism in the postwar period.” 31 According to Dogase, the Japanese fi lm industry’s desire to venture into the international market, triggered by the successes of Rashomon (1950) and Ugetsu (1953) at the Venice International Film Festival, became the central force of “postwar modernism”

in Japanese fi lm history. He highlights that the position of the Japanese fi lm industry as an exporting business was even viewed as a national project, when the nation-state itself was desperately seeking to renew its modernized image, once destroyed with the defeat in 1945, in the new international postwar alignment. In this context, Dogase argues that the fi lm industry established a dual set of values in the process of its production, specifi cally a division of “fi lms for the Japanese” ( Nihonjin no Nihon eiga ) and “fi lms for foreigners” ( kai-gai no hito ga rikaishiyasui eiga ), and he rationalizes Ozu’s work as the former.

Th
e question for us is where the fi lm Nishijin was located in such industrial and social conditions. Matsumoto stated in an interview that his “poetics of cinema” series was produced under the signifi cant infl uence of the postwar European art cinema: I liked the French cinema diff ering from Hollywood cinema. I realized the boredom of the well-made, but rather predetermined fi lms, which can only represent illusion. . . . I was also infl uenced by short fi lms that were usually not screened in movie theaters. I was, for instance, inspired by Alain Resnais’s Guernica (1950) and even mesmerized by the limitless potential of cinema, the fi lm that was totally diff erent from typical feature fi lms. Since then, I extended my knowledge on the possibilities of cinema and, at the same time, developed my capacity in judgments and a sense of values (by seeing those fi lms) during the postwar period. 32

Matsumoto also highlighted the infl uence of “poetics of cinema” by listing the works of European fi lmmakers, such as Joris Ivans and Albert Lamorisse:

At the beginning of Japan’s economic recovery, I realized it is no longer possible to express the needs of the time without dealing with internal problems [ naimen no mondai ]. I encountered great fi lmmakers’ works such as Joris Ivans’s Th e Seine Meets

Paris (1957) and Albert Lamorisse’s White Mane: Th
e Wild Horse (1953) and Th
e Red

Balloon (1956), when I was contemplating the issue. 33

Nishijin ’s cinematic memory has its roots in the postwar “art cinema” in Europe. “Art cinema” as cinematic modernism emerged in the postwar period, and is characterized by particular technical, stylistic, and industrial aspects, set against classical Hollywood style. Borrowing David Bordwell’s defi nition, Russell J. A. Kilbourn summarizes three principles of art cinema, particularly as it relates to (1) a realism, diff erent from “classical 17_Miy

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reading nishijin (1961) as cinematic memory 377
realism”; (2) “authorial expressivity,” in Bordwell’s term, a fi lm drawing attention to itself (self-refl exivity); and (3) uncertainty of meaning. 34 Th
e genealogical infl uence—cin-
ematic memory—from European “art cinema” to “poetics of cinema,” and further to Matsumoto’s “documentary,” was brought by the cultural contingency of Matsumoto’s encounter with those fi lms from Europe.

Nishijin off ers a realism that is entirely diff erent from the “classical realism” that was prevalent in the movie theaters at the end of the war. Th
e fi lm’s visual image, on the
other hand, is unsynchronized with sound, and introduced instead with a rather poetic narration. Even in the sequence with semi-synchronized sound, the expression is oft en playful. In the most memorable sequences, for instance, the executives of the Nishijin weaving industry are in conference over strategies for reversing the decline in their business. Th
e camera shoots them from the back in a pan shot and from the top looking down on their middle-age balding heads. [ Figure 17.14 and 17.15 ] Th eir droning discussion over such banalities as how to modernize the production system, how to promote their products to a wider consumer base, and how to recruit new workers for such demanding work, is recorded and later edited into a loop of repetition, which overlaps with those images during the meeting. Th
e sound emphasizes specifi c expressions in
their utterance and remixes them repetitiously so that they begin to sound like verbal tics, or a recording stuck on a scratched sound groove. In this sequence, the camera avoids showing those executives’ faces, again preempting the audience’s identifi cation as it did with the craft smen and their body parts.

Th
e “poetics of cinema” trilogy also has meaning in the context of domestic fi lm genres, the particular history of “educational cinema” ( kyoiku eiga ) in postwar Japan.

figure 17.14: Nishijin (1961). At the executives’ meeting, the camera captures their heads from the back. Although the fi lm refuses to identify those present by avoiding shooting their faces, it nonetheless satirizes their mindset through editing their speech.

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figure 17.15: Nishijin (1961). At the same meeting, the camera shoots the heads from above.

As a result of this caricature, the fi lm was criticized by the Nishijin industry aft er all.

During World War II, the Japanese Film Law offi
cially required all movie theaters to
screen (1) a feature fi lm, (2) a news fi lm, and (3) a “culture short” ( bunka eiga ). Both the Film Law and “culture cinema” were ideas borrowed from Nazi Germany (1933–1945), and the latter was a direct translation from “Kulturfi lm,” the nonfi ction fi lms that the production company UFA (Universum Film AG) produced from the 1920s to the 1930s, in later years as a part of Nazi Germany’s propaganda apparatus. Th e demand for the

“culture cinema” in wartime Japan came to an end with the disappearance of the Film Law in 1945, and, instead, the expression “educational cinema” substituted for the wartime genre, which was a subtle reminder of Japan’s alliance with Germany.

Th
e category of “educational cinema,” however, was not newly invented aft er the war, but rather existed even during wartime as one of the subcategories of short fi lms. Th e

Japanese short fi lm history, in other words, was fully established during the war under the two categories of “culture cinema” and “educational cinema.” Th e former was arguably defi ned as a short nonfi ction fi lm oft en screened in movie theaters, and the latter specifi ed a short fi lm particularly designed for educating school-age children at school or outside theatrical circulation. 35 When the former disappeared in the postwar period because of the lift ing of screening regulations, many of the fi lmmakers of “culture cinema” shift ed to making the “educational cinema,” and the fi lm production company Shinriken-eiga, where Matsumoto fi rst worked, was one of those companies to produce such “educational fi lms” in the 1950s.

Nishijin ’s distribution mirrored that of many “educational cinema” fi lms, and it was shown to audiences outside the usual theatrical circulation. Th
e fi lm functioned as a
medium transmitting knowledge, much the same as other examples of educational cinema. But, the question here is what “education” meant in postwar Japan. Th e apparent

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reading nishijin (1961) as cinematic memory 379
wartime propaganda messages were now gone, but the cinema’s function of propagating

“messages” and, moreover, the contemporary audiences’ expectations toward the fi lm genre—that is, the collective memory attached to the specifi c genre—were still in evidence, albeit diminished. Film historian Yoshihara Junpei indicates that the image of educational cinema in the postwar period became much wider and elusive among fi lmmakers, and the key concepts of education became “peace” and “democracy.” Yoshihara highlights the leading producer of educational cinema Kano Ryoichi’s 1947 manifesto as follows:

We, directors of short fi lms, assert that “educational cinema” must depart the narrow defi nition of “short fi lms for school-age children” on both levels of theme and form to the cinema with various categories being useful for the education of true peace and democracy. 36

Kano indeed listed the following fi lms as subgenres of educational cinema: news fi lm, documentary fi lm ( kiroku eiga ), science fi lm, PR fi lm, and fi lm for school-age children ( jido eiga ). 37

Viewed in this light, the fi lm Nishijin , while being neither directly about people’s antiwar sentiment (peace) nor supporting the Nishijin workers’ labor movement (democracy)—one sequence shows the empty offi
ce of the weavers’ labor union—shares the
progressive political beliefs of the democratic educational movement from the prewar period, tsuzurikata kyoiku (education by writing composition). As I earlier described, the fi lm depicts the “pain” of the Nishijin craft speople with a rather conspicuous montage of someone being treated with a folk remedy and images of people praying for relief. Th
is sequence not only reveals the internal confl ict between the weavers and the management but, more important, also highlights the impetus for the fi lm itself in the production and fi nancing by the Association for Viewing Documentary Film in Kyoto.

Not coincidentally, many of the association members were employees of the Horikawa Hospital near Nishijin, which treated the weavers’ chronic work-related pain. Some fi ft y doctors, nurses, and administrators urged the association to make a documentary on the workers’ plight. While the fi lm has some resemblance to the anticorporation documentaries in the 1970s, Matsumoto and the association soft ened the political tone of the fi lm, and even recruited Nishijin’s textile companies as sponsors. Th e association
ultimately wanted to create a progressive fi lm movement modeled aft er the tsuzurikata kyoiku , encouraging community participation in cultural production and the circulation of texts, and local discussion forums. Indeed, the association was able to catalyze grassroots participation, selling micro shares of 80 yen (approximately $5 in today’s US
dollars) to the local people to help fund the fi lm. Of course, the relatively high cost of fi lmmaking rather predictably doomed any hope of recouping the investors’ money or managing any return for members’ shares. Despite the prestige of the Venice award and high praise from domestic critics, the fi lm was a commercial failure. Th e fi lm’s executive producer and the organizer for the Association Asai Eiichi had to fl ee from Kyoto to Osaka to avoid debt collectors. Within a year of the fi lm’s release, the association was 17_Miy

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380 mitsuyo wada-marciano
bankrupt. Angered over the fi lm’s depiction of an industry in decline and the suggestion of rampant exploitation of the weavers, Nishijin’s textile industry responded by pressuring the association to reedit the fi lm with added footage, releasing a parallel version, Orimono no machi, Nishijin ( Th
e Weaving Town, Nishijin , 1961), which presumably por-
trayed their industry in a better light. 38

As I have stated, the fi lm’s raison d’être harks back to the tsuzurikata kyoiku educational movement of the early 1950s, particularly in its opposition to the centralized control over education of the American-backed postwar government. While the literary education movement started from the 1930s with educators such as Sasaoka Tadayoshi in Kochi and Ashida Keinosuke in Hyogo, the movement, oft en decentralized and based in local areas, was suppressed by the military government with its totalitarian control of education during World War II. Th
e movement was, however, again
spotlighted in the 1950s, along with the popularity of the book School of Echoes: Th
e Record of the Students in Yamamotomura Junior High in Yamagata (Yamabiko gakko: Yamagata-ken Yamamoto-mura chugakko seito no seikatsu kiroku), an anthology of schoolchildren’s compositions edited by the educator Muchaku Seikyo (b. 1927) in 1951. Employing a strategy of inclusive education—collecting data from one’s everyday life, writing it in ordinary language, revising the writing with a teacher, assembling it as a collection with other students’ works, and then reading and discussing it together—the literary movement acted as a counter movement to the centralization of ideology (the emphasis on democracy) and language (erasure of local dialect), the key pillars for the nation-building project of the postwar government. Th
e popularity of tsuzurikata kyo-
iku , with its focus on narratives of the individual and the local, rather than the national, was also linked to its anti-US sentiment, its grassroots opposition to the top-down principle of the US occupation, specifi cally the goals of democratizing the Japanese through media, such as the CIE fi lm project, and reforming the school system. Nishijin ’s evoca-tion of the alternative cultural production championed by tsuzurikata kyoiku represents a rare instance of cross-media transfer of a postwar grassroots movement.

Conclusion

Memory works in Nishijin at least in two ways. Th
e underlined representations of

Japanese craft speople remind us of the national identity, reiterating the national memory of Japan as a place of highly refi ned craft s, the memory of which is nonetheless constructed through the modern history of the Japanese struggle over the novel concept of

“art.” Th
e fi lm also functions as a memory archive, storing postwar values and ideology, revealing the fi lm industry’s (along with Matsumoto’s own) desire for acknowledgment outside Japan, and also recalls the largely unrecorded history of the Japanese people’s resistance toward the unifi cation, under the US-backed government, of the education and political systems. Th
e fi lm’s images of weavers’ bodies melding with the mechanized
rhythms of the looms record both the pain and dignity in their expertise. In Matsumoto’s 17_Miy

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reading nishijin (1961) as cinematic memory 381

“poetics of cinema,” the physical here profoundly registers what has not been written and, therefore, could have easily been forgotten.

Notes

1 . Matsumoto Toshio , Nishijin, in Matsumoto Toshio jikken eizoshu 1, shi to shiteno eizo ( Tokyo : Dekkusuentateinmento , 2005 ) .

2 . Russell J. A. Kilbourn , Cinema, Memory, Modernity: Th
e Representation of Memory from
the Art Film to Transnational Cinema ( New York : Routledge , 2010 ) .

3 . Paul Ricoeur , Memory, History, Forgetting , trans. Kathleen Blamey and David Pellauer ( Chicago : University of Chicago Press , 2004 ) .

4 . Susan A. Crane , ed., Museums and Memory ( Stanford, CA : Stanford University Press , 2000 ) .

5 . Ian Hacking , Rewriting the Soul: Multiple Personality and the Sciences of Memory ( Princeton, NJ : Princeton University Press , 1995 ) .

6 . Pierre Nora , ed., Rethinking France , vols. 1–4, trans. Mary Trouille , under the direction of Pierre Nora ; trans. directed by David P. Jordan ( Chicago : University of Chicago Press , 1999 –2010) .

7 . Maureen Turim , Flashbacks in Film: Memory and History ( New York : Routledge , 1989 ) .

8 . Kilbourn , Cinema, Memory, Modernity , 6 .

9 . Ibid .

10 . Th
e fi lm was introduced as Th
e Weavers of Nishijin in 2008 in the UK, according to the fi lm review in IMDB. I, however, use the current title, Nishijin , since this is the original Japanese title and I do not think the fi lm is exclusively about the weavers. http://www.imdb.com/
title/tt1090211/ (accessed February 18, 2012).

11 . John W. Dower , Embracing Defeat: Japan in the Wake of World War II ( New York : W. W. Norton , 1999 ) .

12 . Alison Landsberg , “ Prosthetic Memory: Th
e Ethics and Politics of Memory in an Age of

Mass Culture ,” in Memory and Popular Film , ed. Paul Grainge ( Manchester : Manchester University Press , 2003 ), 144–161 .

13 . Richard Terdiman , Present Past: Modernity and the Memory Crisis ( Ithaca, NY : Cornell University Press , 1993 ) . Terdiman explicates the term a “memory crisis” with an example of the people in France in the period aft er the 1789–1815 revolutionary upheavals. During the period, “the uncertainty of relation with the past became especially intense,” and “people experienced the insecurity of their culture’s involvement with its past, the perturbation of the link to their own inheritance” (3).

14 . Ibid .

15 . H. D. Harootunian , “ Visible Discourse/Invisible Ideologies ,” in Postmodernism and Japan , eds. Masao Miyoshi and H. D. Harootunian ( Durham, NC : Duke University Press , 1989 ), 68 .

16 . Dogase Masao names this social context in the Japanese fi lm industry as “Japan’s postwar modernism” in his analysis on Ozu Yasujiro’s postwar family melodrama depicting the bourgeois class. Dogase Masato , “ Ozu eiga no sengo to modanizumu ,” in Imeji to shite no sengo , eds. Tsuboi Hideto and Fujiki Hideaki ( Tokyo : Seikyusha , 2010 ), 155–177 .

17 . Morishita Akihiko wrote about this association in depth, and his essay is available to read in the following Kobe Design University’s web page. Morishita Akihiko , “ Eizo bunka no soshutu: Kyoto ‘kiroku eiga o miru kai’ no katsudo o furikaeru; Part 1 Mitai eiga o 17_Miy

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382 mitsuyo wada-marciano
miru: Shochuki no jishu joei katudo to sono choten to shite no ‘Senkan Pochomukin’ joei ,”

(2008), http://kiyou.kobe-du.ac.jp/08/thesis/05-01.html (accessed February 24, 2012) .

18 . Yoshihara Junpei ,

Nihon tanpen eizo-shi: Bunka eiga, kyoiku eiga, sangyo eiga

( Tokyo : Iwanamishoten , 2011 ), 193–194 .

19 . Dogase indicates the Federation of Economic Organization offi cially published an
article “Eiga no yushutsu shinko-saku ni kansuru yobo iken” (Th
e request regarding the
promotion for the export of fi lms) in Kinema Junpo (January 1954). Dogase, “ Ozu eiga no sengo to modanizumu ,” 160 .

20 . Matsumoto Toshio , “ Komentari onsei ,” Matsumoto Toshio jikken eizo-shu vol. 1, Shi to shite no eizo ( Tokyo : Uplink , 2005 ) .

21 . Morishita, “Eizo bunka no soshutu.”

22 . Sato Tadao , “ Matsumoto Toshio no eiga-shi ‘Nishijin,’ ” Eiga Hyoron 18 , no. 8 (1961): 66 .

23 . Yuko Kikuchi , Japanese Modernisation and Mingei Th
eory: Cultural Nationalism and

Oriental Orientalism ( London : RoutledgeCurzon , 2004 ), 89 .

24 . Sir Rutherford Alcock , Th
e Capital of the Tycoon: Narrative of a Th
ree Years’ Residence in

Japan , 2 vols. ( London : Longman, Green, Longman, Roberts, & Green , 1863 ), 280 .

25 . Sir Rutherford Alcock , Art and Art Industries in Japan ( London : Virtue and Co. , 1878 ), 103 .

26 . Kikuchi , Japanese Modernisation , 79 .

27 . Suzuki Sadahiro , “ Joho gijutsu kakumei to kogei no shorai: Mingei undo o tegakari toshite ,”

in Dento kogei saiko Kyo no uchi soto: Kako hakkutsu, genjo bunseki, shorai tenbo , ed. Inaga Shigemi ( Kyoto : Shibunkaku Shuppan , 2007 ), 526 .

28 . Okakura Tenshin , “ Sho wa bijyutu narasu no ron o yomu ,” Okakura Tenshin zenshu , vol. 3

( Tokyo : Heibonsha , 1979 –1981), 7 .

29 . Dogase, “ Ozu eiga no sengo to modanizumu ,” 163 .

30 . Ibid. , 156 .

31 . Ibid. , 167 .

32 . Kaneko Yu , Firumumekazu: Kojin eiga no tukurikata ( Tokyo : Ato ando kurafuto , 2011 ), 79 .

33 . Ibid. , 87 .

34 . Kilbourn , Cinema, Memory, Modernity , 12 .

35 . Yoshihara, Nihon tanpen eizo-shi , 129 .

36 . Ibid. , 130 . Kano’s manifesto was originally published in the journal Eiga Kyoshitu 1

(February 1947).

37 . Ibid .

38 . Morishita, “Eizo bunka no soshutu.”

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chapter 18
b y ot h e r
ha n d s : e n v i ro n m e n t
a n d a ppa r at u s i n 1 9 6 0 s
i n t e r m e d ia
miryam sas

As I sit down to write this essay in Berkeley, California, the earth shakes hard, then goes quiet. Th
e Internet has been shut down, and I have been waiting for maintenance to come get it working again. I jump up from my desk, run to a doorway. I do not know if it is going to shake again. I pick up my cell phone: working. I call my family, go back to my desk.

With the recent disasters in Tōhoku-Fukushima, with the rise of global warming, we increasingly realize the fragility of the structures and infrastructures of daily living, the vulnerability of the natural and technological environment that surrounds us. Even a minor disruption like my 4.0 shake reminds me how much my human connections depend upon their virtual and technological environments for continuity. When 1960s Tokyo was being rebuilt on a massive scale, when memories of the “city of ruins” were much closer at hand, 1 the sense of being enveloped in a larger network of structures and in an emergent technological landscape developed in increasingly palpable and imaginative forms. Technological changes in urban space aff ected the conceptual and physical experience of daily life, and artists worked to invent forms and construct media that could bear up to this altered sensibility. Even something as simple as the construction of ever-taller buildings and underground passageways, as in Shinjuku in the 1960s, I am grateful to Roger Reynolds for his generous opening of his personal archive for my research on CROSS TALK Intermedia and related events, and to Maiko Morimoto Tomita and Miyo Inoue for research assistance. Yuriko Furuhata constructed several events that facilitated early presentations of this research; Daisuke Miyao, Roger Reynolds, and Michael Raine made useful suggestions on earlier draft s.

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undeniably changed the experience of space and dimensionality. As Isozaki Arata put it: “Up until the 19th century, it was the utmost one could do to feel the city by walking in a straight line. But in contemporary cities, because one can walk not only left and right, but also climb up and dive down, an extremely three-dimensional frame has been generated for the fi rst time as a structure through which one can apprehend the city.

Th
rough these conditions, systems of space have been transformed.” 2

Th
e scale of environmental and technological transformations reached a peak in the 1960s, and intermedia art in Japan emerged as a refl ection on the experiential dimension of this changing urban space in the “age of information.” Th
e works discussed in this essay,
each in its own way, are eff orts to cope with and respond to these transformations. By tracing the development of intermedia through several key works and events, each of which confronts aspects of the changing systems of space in the mediated environment, we can come to a more nuanced perspective on what is or is not “new” in new media’s ways of viewing contemporary changes in sociocultural and infrastructural landscapes. Of course, artistic work between and across technological media began in Japan well before the term “intermedia” came to prominence, at least as early as the advent of cinema in Japan. 3 Yet I argue that it is useful to revisit the rise of what came to be called “intermedia”

in the 1960s for what it can contribute to the understanding of both historical and contemporary media practices. Ideas of “environment” and “apparatus” became key terms in intermedia artists’ grappling with the broader totality of the systems and structures of high-growth capitalism, with their eff ects on what was once known as the “human.”

Th
e work of prominent fi lmmaker and theorist Matsumoto Toshio appears in several events connected to the emergence of intermedia art in Japan. Yet Matsumoto’s proto-intermedial experiments began with his very earliest fi lm Ginrin ( Silver Wheels, 1955–

1956), a color PR fi lm commissioned by a division of JETRO to advertise Japanese bicycles abroad. He collaborated with key members of the group Jikken kōbō (Experimental Workshop), such as Yamaguchi Katsuhiro and Kitadai Shōzō, as well as with industry specialists like Tsuburaya Eiji, a maker of Godzilla’s special eff ects. 4 Th e revised version
of Ginrin has been relatively recently found and carefully restored. 5 A “cinema poem,”

in Matsumoto’s words, made of images and music with no narration, it also features composer Takemitsu Tōru’s fi rst fi lm soundtrack. Ginrin shows a moment of close collaboration between the corporate-government institutions and avant-garde aesthetic experiments. Th
e either-or rhetoric of resistance (critical distance) and co-optation (complicity, collusion, incorporation into corporate culture) as a framework has constrained understanding of experimental works up to and including the 1970 Osaka Expo. Th is fi lm
instantiates a much more common mode of negotiating the situation of being embedded in larger historical and economic structures. Ginrin, in a way that is extended and developed in later, explicitly intermedial events, takes the specifi c possibilities and constraints of its situation and frames an allegorical reading of this situation within the work itself.

Ginrin ’s use of superimposition and its fascination with the mechanism of the bicycle wheel—like Ozu’s famous spinning truck wheel, seeming to evoke a refl exive fi gure for cinema 6 —emerges out of a long history of earlier explorations of the dissolution of unifi ed perspective and the fragmentation of viewer experience. From the focus on mechanisms 18_Miy

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by other hands: environment and apparatus in 1960s intermedia 385
in futurism and cubism to the fragmentation of narrative views in Shinkankaku-ha, in association with French symbolist fi lm theory, many examples in the prewar avant-gardes evoke the rise of modern urban space through a decentralization and fragmentation of visual perspectives. In Ginrin, isolated handlebars whirl through space; geometric forms confi gure and break off . Th
e gear wheel turns and animates in a geometric abstraction as
the screen divides into four, then two. Metal wheels whirl and shimmer in the light (see Fig. 18.1), fl ying through a space made to feel expansive, to extend beyond the screen, by the metallic “plinks” and high reverberations of Takemitsu’s score. Multiple riderless bicycles fl oat through the air, unconnected with any ground. Th
e visual perspective refracts
into vertical bars of light, only some of which are connected to any object. When the boy who opens the frame narrative reappears (at the opening of the fi lm he was seen reading a book about bicycles, which launches this more abstract segment), he sees women collecting bicycle wheel rims from a white expanse where they lie like abandoned hula hoops, in an abstract pattern. Bikers appear, some showing only their legs at the top of the frame, the light shimmering on the spokes—in a range of scales, some smaller, some bigger. Th
e boy walks among them, before them. Th
ese multiple and repeated fi gures of
bikers crossing the screen call to mind most strongly the image of a zoetrope, from the

“gadget-and-apparatus” phase at the origins of cinema’s illusion of movement.

Th
e wonders of the bicycle (and its associated relaxed lifestyle) come to be equated here—for foreign consumption—with the wonders and pleasures and leisure of cinema itself. As the panoramic landscape passes by—the lateral movement across surfaces rather than movement into depth—one follows the view from the camera as if mounted on a moving bicycle. Th
e foreground blurs. Th
e transition from color to grayer tones and
then to more vibrant greens and cerulean blues, and the refraction of light through the figure 18.1 Image of the bicycle wheels at minute 5:26: still from Matsumoto Toshio, Ginrin (1955).

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trees as the camera moves from sky to ground, all become part of Ginrin ’s meditation on the visual experience of cycling: the diff raction of the light becomes an extension of the work of art director Yamaguchi Katsuhiro’s “Vitrine” series in his Jikken kōbō exhibitions. Th
e distinctive pigment scheme of this early Japanese color fi lm—on a version of Eastman Kodak color fi lm stock that would be discontinued in 1959—becomes part of the lasting eff ects of this narratively simple and somewhat sappy fi lm, augmented by the sponsors’ later addition of footage of Mount Fuji. 7 From the sponsors’ viewpoint, Ginrin showcases the simple pleasures of color cinema and the cycling apparatus, both as ways of experiencing the (in this case) natural environment, the “beauty of nature.” Yet at a deeper level, the eff ects of scale parallel the eff ects of speed: with the parallax view, with mechanical objects whirling in space, the fi lm refl ects on the experience of the technologically mediated environment. Yamaguchi’s “Vitrine” glass appears again just before the fi lm closes down its poetics (in the extant, revised version of the fi lm) with the boy waking up from his dream on his cycling book, fantastically titled in English, “Bicycle of Japan.”

Ginrin represents a historically important moment of innovation, framing collaborations between artists across media with an interest in the apparatus and mechanism as they aff ect the physical experience of the environment. Like later intermedia events and works, the making of Ginrin is enabled by an alliance serving the disparate interests of industry, government, and the arts, as JETRO provided an opportunity for avant-garde artists to deepen their experiments with mechanism, color, and light, lovingly preserved in the National Film Center’s recent restoration. Ginrin thus opens some central themes and perspectives that become crucial for later works of intermedia. At a further remove, it also marks a key step in Matsumoto’s movement toward his infl uential theories of subject-object relations and projection in expanded cinema.

Matsumoto recently commented on the importance of Yamaguchi Katsuhiro’s “Vitrine”

series for his later work (see Fig. 18.2). He describes that work’s kinetic qualities: When a viewer shift s the line of sight, or when the viewer moves, the shapes and colors of the forms on the other side of the various kinds of glass—laced glass [ mōru garasu ] which creates a wave form, or diamond-shaped glass—crumble apart and rejoin and move. It is not a matter of asking which is the real picture, but rather that the scenes unfolding with the movement of the gaze, the totality of the experiences of continuity of seeing by the viewer are themselves the work. 8

Th
e description here of the fragmented totality, the gaze in motion that creates a series of experiences to create a composite work, becomes a precedent in the development of Matsumoto’s interrogation of the relation of cinema to its object in his famous theories of documentary and avant-garde cinema, a key infl uence on a generation of upcoming directors, artists, and cinephiles.

Matsumoto’s remediated photographic work Ishi no uta ( Th e Song of Stone, 1961) and
his contemporaneous theories of eizō (mechanically reproduced image), articulately analyzed by Yuriko Furuhata in her forthcoming book, crucially embody his emergent theories of the relation with the object, and show how those theories connect to a growing interest in environment, landscape, and apparatus, as well as cinematic form. Here 18_Miy

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by other hands: environment and apparatus in 1960s intermedia 387

figure 18.2 Yamaguchi Katsuhiro, “Vitrine” (1952).

I will argue for an emergent centrality of ideas of environment and apparatus that transforms the understanding of both art and cinema by the time of the Osaka Expo in 1970.

The Dialectical Relation between

Avant-Garde and Documentary

French poet Francis Ponge wrote of his method in his 1942 Le parti pris des choses, “What matters to me is the serious application with which I approach the object.” He had written earlier, “Always go back to the object itself, to its raw quality. . . . Recognize the greater right of the object, its inalienable right, in relation to any poem.” 9 “I choose as subjects the most indiff erent objects possible . . . where the guarantee of the need for expression appears to me (instinctively) to reside in the object’s habitual mutism.” 10 Le parti pris des choses, translated as Th
e Voice of Th
ings, has as its heart a long prose poem about a small
stone, a pebble, so that when we think of Ponge today we usually think of him as the one who wrote the stones, who gave voice to pebbles. German-Jewish poet Paul Celan similarly was haunted by tiny fi gures of objects like stones, shells, and nuts, impenetrable or sprouting or transformed: “Es ist Zeit, daß der Stein sich zu blühen bequemt, / daß der Unrast ein Herz schlägt. / Es ist Zeit, daß es Zeit wird.” (It is time the stone tried to bloom

[made an eff ort to fl ower], / that unrest had a beating heart. / It is time it were time.) 11 In Celan’s work, stones become linked to time, to the counting of time, to metamorphosis.

Oft en in poetry stones become fi gures for the hardness of language as it moves in time, 18_Miy

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the materiality of words and letters themselves. I think of Beckett’s methodical Molloy with his sixteen sucking-stones, which he transfers from one pocket to the other, trying to invent a method so that he does not suck on the same one twice.

In postwar Japanese cinema theory, too, the relation to objects, to the “mutism” of objects, was a central question. Th
e term eizō (mechanically reproduced image) opens
a space of mediation for Matsumoto in his theoretical writings between inner and outer worlds, subjectivity and objectivity not as separate spheres but as a dialectical relation. In the fi lm Ishi no uta, stones come to signify in a special way for Matsumoto this relation to the image, to embody fi guratively the object-relation problem of cinematic praxis. In “Zen’ei kiroku eiga-ron” (On avant-garde documentary fi lm), Matsumoto points to the limitations he perceives in 1920s avant-garde cinema as focusing excessively on the inner world. 12 “Th
ey are lacking the toughness [ kibishisa ] to bring the
inner and outer worlds into relation, unceasingly and subjectively.” 13 Th e relation to be
framed between the inner and outer worlds must be framed subjectively . Avant-garde documentary fi lms, according to Matsumoto, need to document not only the “object”

outside themselves but also the process of search for a methodology of framing a relation to that object. 14

In “Eiga geijutsu no gendai-teki shiza,” Matsumoto writes:

A superior documentary image [ kiroku-teki eizō ] does not stop at simply recording the object, but it also records the very process of searching into/toward the object. (Th at
is where its secret lies.) In the same sense, the drama (of making) made by excellent documentary images is not the same as the dramatic quality that belongs to the object.

It is clearly the “drama of searching” for the drama of the object, and is thus always a”

“subjectifi ed drama,” an “expressed drama.” However, this is none other than the drama of “ eizō ” [the image] and cannot be expressed by literature or theater. 15

What constitutes a “subject” and what constitutes an “object” is questioned more broadly in the changing frame of the 1960s discursive milieu. Isozaki Arata calls the environment itself a “subject” ( shutai ), in a way to be discussed more fully below. For Matsumoto, the stones are a crucial fi gure for the dialectical relation between photography and moving image (between media), and the relation between subject and object mediated by the image ( eizō ). Dialectics, as a form of montage construction that also illuminates contradictions and sets up colliding elements—overcoming each side of the contradiction while preserving what is overcome—comes to be fi gured most concretely in the hacking and sculpting of the “living” stones themselves. 16 When one thinks back on Ginrin in the light of this later formulation, it is clear that the handlebars, gears, and wheel rims are, at the imaginative limit, themselves animated into a kind of “subjectivity,” a subjectivity that is visualized most clearly in the play of light and color; or, speaking more modestly, one can say that they are a concretized image of a realm of projected sensorial fantasy (and perhaps even, in the sponsors’ intention, with the aim of infusing these partial objects with fetishistic powers). In the face of this “subjectivized” environment, the human bodies in Ginrin seem to be themselves mechanized objects in varying scales, fi t to the structure and motion of the gear wheels. Th
ese unnamed people in the

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by other hands: environment and apparatus in 1960s intermedia 389
fi lm do not smile as they ride, but one might almost say the bicycle parts are rather the ones at play.

As we have seen, Matsumoto rejects the distinction between the cinematic document as record of the object in “reality” and the interpretation of aesthetic experiments as inherently about the “interior.” Th
is relationship comes to be allegorized quite directly
in Ishi no uta .

While it may seem on fi rst glance that documentaristic fi lms that try to sharply cut out ( kiritoru ) the exterior world and avant-gardistic fi lms that try to delve deeply to pull out ( hikizuridasu ) the inner world are absolutely diff erent kinds of fi lm, in fact they overlap like positive and negative images . . . Or rather, they are in the kind of relationship where the more one tries to grasp and think about one, the more one has to direct one’s eyes toward the other. 17

Elsewhere, he takes it a step further:

We need to aim for the negation of negation [ hitei no hitei ], or the sublation

[ Aufh eben ] of existing documentary fi lm and avant-garde fi lm; in other words, to grasp the outer and inner worlds as a whole in their confl icts and coherences, and aim for the possibility of a new fi lm that would be the synthesis of both sides. 18

Th
e fi gure of “positive” and “negative” as the poles of relationship, a fully photographic metaphor, yields here to a vision of the “negation of negation”—in other words, Hegelian Aufh eben . Negation of negation takes a philosophical term for a specifi c dialectical relationship and here translates it into visual terms.

Ishi no uta as a whole has a very contradictory (or palimpsestic) quality, with a humanist, nostalgic voice-over narration that works in contrastive parallel with the materiality of the images and the concreteness of the music. Yet if one were to leave aside for a moment the full signifi cance of the fi lm’s humanist/empathic/ethnographic side, with its long shots of landscapes (the transformations of the landscape by the workers in the quarry) and its narration about the “hometown,” and were instead to focus most intently on the moment that forms the climax of its most materialist and dialectical moment—
when we see the human fi gure in the negative and positive prints, pulsing in photographic reversal—this climactic moment can come to embody vividly Matsumoto’s central question of the complex relation of subject to the object mapped onto the relation of cinematic documentary and avant-garde (see Figure 18.3).

Matsumoto shoots Life photographer Ernest Satow’s original photographs frame by frame to “animate” the photographs, agitate them, and place them in ghostly superimposition. Th
e work has an intermedial relation through Akiyama Kuniharu’s soundtrack with the broader musique concrète movement at Sōgetsu Art Center: Akiyama uses the sound of the quarry as well as instrumental sounds to punctuate the concrete “construction” of this work. I am struck by the architectonics of these images, their “muteness” (in Francis Ponge’s sense) but also their symbolic resonance: making what cannot speak be nonetheless alive, and yet also resistant to capture either by language’s signifi cations or by human consciousness.

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figure 18.3 Matsumoto Toshio, Ishi no uta (1961).

At many points in the fi lm, the sound of hammers on stones overlays the quick montage of black-and-white images of the stonecutters doing their labor. Zooms and pans show the work of the camera as if it, too, were a method of slicing stones in the photographic image.

Hands become a central focus, as Matsumoto repeatedly gives close-up shots of the hands working on the stone. Th
e hands might return one to a sense of the artisanal, the roman-
ticized laborer, except that these are relentlessly mediated hands, black-and-white photographed hands, shift ing in a rhythm that transcends its “human,” fl eshly quality, like the legs on bicycles of Ginrin . Here it is rather haptic qualities of cinematic viewing that come to the fore: the experience of apprehending these hands and pulsing black-and-white images and sounds in rhythmic superimposition highlights the embodied perception of the viewer “touched” by cinema at the intersection between subject and object. 19 Meanwhile, the stones are every bit as corporeal as the hands, in a way all the more emphasized by the voice-over descriptions of the stones’ “life.” Like Takemitsu’s music in Ginrin, Akiyama Kuniharu’s soundtrack here gives a sense of an expansive space beyond the screen, with its open and resonating chimes and echoing hammer blows. Intense staccato movements of montage alternate with other slower, more meditative and silent pans across the scene around the quarry, as the voice-over tells of the anthropomorphic language used of the stone—“killing” the stones, letting them “live,” the “warmth” of their forms, so that when a stone form is complete, the locals would say, “It has come to life.” 20

White stones separated by black cracks switch to solarized images of black stones with white lines, haunted by the white shadow of the man in the negative seen from above (see Fig. 18.3). Th
e rectangular forms of the stones project—positive and negative, negation of negation— Aufh eben in the form of retinal aft erimages. A standing fi gure moves at one-second intervals from one “frame” of stone to another. Th
e stones concretize
the materiality and the dialectical searching of Matsumoto’s eizō . High and low tones 18_Miy

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by other hands: environment and apparatus in 1960s intermedia 391
in Akiyama’s music echo the ghostly mood, not the ghost of tradition or folklore, as some parts of the fi lm and voice-over might imply, but here, the ghost image “burn-in” 21
of reproducibility, the materiality of the photographic and cinematic images linking the intra-psychic and the external audiovisual environment.

Th
rough his theories of eizō and cinematic praxis in the early 1960s, Matsumoto participates in a broader cultural focus on “landscape” and “environment” 22 —subjective and objective landscapes, intra-psychic and infrastructural landscapes, both of which contain elements of the (Marxist) concrete and that can also become irrational. Th e
multitude of stones can create a fi gure for the multitude of humans (like Teshigahara’s and Hanada Kiyoteru’s “sand”), the humans’ combination of plasticity and object-ness in their use by capital. 23 Th
e architectonics of Ishi no uta ’s landscapes, its living stones, allegorize the masses of workers but also map the movement of power as imaged within and structuring intra-psychic reality—or as Matsumoto most clearly phrases it, the

“umbilical cord between inside and outside.” 24 Holding in mind Matsumoto’s vision of eizō, emblematized in the image-person in negative moving against a background infrastructure of black-and-white stones, we can now turn to explicit “intermedia” experiments as such in the later 1960s that most specifi cally aimed to interrogate the dynamics and impacts of the urban-technological environment and, at times, to “thrust the products of the environment” back on the viewer.

Matsumoto along with his collaborators and associated critics in the early 1960s, through their experimental documentary works and theories of subject-object relations, opened the way to later artistic movements and events that directly addressed the problem of the technological transformations in urban space and art’s responses to the experience of these broader “totalities” and dynamic systems. Matsumoto’s work, included in the latter event discussed here, addresses the problem of the phenomenological experience of “being” in the age of information and mass mediated images.

Other artists, connected to Matsumoto through a web of artistic associations and venues (including Akiyama Kuniharu, Yuasa Jōji, and Ichiyanagi Toshi), further theorize this line of thought and push its central problems in new directions through their discussions of environment and intermedia experiments. 25 Th
e following pages thus take
up two key events that addressed the problems of intermedia and “environment,” events (rather than individual artworks or theories) that aimed to create or generate collectives of artistic activity commensurate with the expansive “totality” of systems and infrastructures beyond the individual artist or viewer’s grasp. Th
ey thus suggest a changed
framework for both artists and viewers to understand the role of artistic practice in the space of “intermedia.”

From Space to Environment

Th
e exhibition From Space to Environment (see Fig. 18.4), held in 1966 in Ginza’s Matsuya department store by the “Environment Society,” aimed at nothing less than 18_Miy

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figure 18.4 Exhibition From Space to Environment (1966).

transforming the “concept of place” into a “kinetic, chaotic ‘environment’ that incorporates the whole of the viewer and the work” (see Fig. 18.4). More literally, the organizers claimed that the sense of place had already been transformed in these ways, and they aim to search for such a “chaotic place of collisions” for their work that would be commensurate with this new sense of space and environment. 26 With the participation of thirty-eight of the most well-known and innovative artists from many fi elds, 27 the exhibition posits a “severe self-disintegration [ jiko hōkai ]” that pertains not only to artistic disciplines and media, not only to the works to be shown, but to the visitors/viewers as well. No longer, the exhibit’s manifesto claimed, would any simple form of “synthesis”

( sōgō ) be possible, 28 as earlier movements (such as Jikken kōbō) had advocated. Instead, the “many genres of ‘art’ must destroy themselves in order to be reorganized under new systems,” and the viewers, too, “in the face of unavoidable self-dissolution, are either boldly or passively whirled into, or swallowed by, and cannot but participate in the

‘place’ created by artwork.” 29

Such a vision of inner collapse by art forms and viewers is supplemented by a vision of an expansive and encompassing “environment,” a “place” intimately linked to concepts of changing urban space. In environmental design, the manifesto claimed, the city itself was not a sum of fi xed parts but a “subject [ shutai ][!] called environment in which all the parts are organically and dynamically linked.” Environment here is defi ned as an “act of surrounding,” or the “state of being surrounded,” with an emphasis on movement, and thus “a set of dynamic relations between human being and surroundings.” 30 In this context, we might reread the closing negative/positive imagery of Ishi no uta not only as 18_Miy

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a literalization of Matsumoto’s subject-object theory, but also as a prescient image for such dynamic relation between human and surroundings—the human fi gure moving against a subjectivized, shift ing plastic and kinetic environment.

Springing from an excitement about McLuhan’s theories of the externalization of the sensorium, the artists of the Environment Society showed in quite a diff erent manner what Matsumoto was also so clearly theorizing: a new kind of relationality between humans and their environment, or between subject and object, in which, as Yamaguchi Katsuhiro phrases it,

If we were to expand our thoughts to the idea that today’s human life is built upon going beyond concrete human form and individual functions, we would realize that human beings are already not confi ned in their consciousness and senses as limited by their physical fl esh, nor within the functions of their bodies restricted to a certain number of physical kilograms; instead they are existing and expanding out within the very environment of this contemporary civilization. . . . Human beings themselves transform into a part of the environment, and gradually become homogeneous with it, such that everything that makes up the environment and the environment itself is becoming the bodily, material functions of human beings. By thinking this way, one can grasp each type of non-personifi able communication [such as even the fl ashing signal of an airplane’s warning light] as the very function of the self. 31

Yamaguchi takes the interdynamic relation between subject and object and extends it to frame an argument about infrastructure. Th
e opposition between kankyō and humans
in its banal form no longer holds, not because of some simple ambiguity of terms nor even because of a direct application of McLuhan’s theory. Rather Yamaguchi pushes McLuhan’s theory into a more intriguing challenge to the bounds of subjectivity: the human expands to the point of an odd exteriorization of scale, such that the “body” of humans no longer is framed in fl eshly or sensorial limits. Th
e “body” of the technolo-
gized surroundings becomes the extended realm of the human body, while the human is deeply permeated with and transformed into kankyō . Th e deeply digging externalization of Matsumoto’s theories here yields to an image of the technological infrastructure mirrored within (and mirroring) the human body. On one level, it is an image of deathlessness—a powerful extension of the human sensorium, making the environment itself a subject, a communicating signal. Yet this extended defi nition of the human dramatically also evacuates the “person-like-ness” (personifi ability, personly verisimilitude) of the person (that is, its mimesis of the human itself), and thus destabilizes the ontological heteromorphism between the machinic/technological and human functions. Yamaguchi envisions a radically continuous space both of contiguity and structural analogy between the newly framed human and the environment, such that even the fl ashing warning lights of the airplane seen in the sky overhead come to be understood as communicative functions of this newly defi ned “self.” According to Yamaguchi, human beings have already come to exist in this situation of extension and expansion, a state of projection (or the introjection of a projection) of human form onto the mechanical surroundings, of the image/information age onto/within subjectivity’s frame in a 18_Miy

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figure 18.5 Akiyama Kuniharu, Environmental Mechanical Orchestra No. 1

(drawing by

Roger Reynolds), from the exhibition From Space to Environment . Courtesy of Roger and Karen Reynolds Archive.

way radically diff erent from earlier forms of apostrophe and the Pygmalion-like personifi cation of “nature.” 32

One paradigmatic example of a work displayed at From Space to Environment is Akiyama Kuniharu’s apparatus Environmental Mechanical Orchestra No. 1 (see Fig. 18.5). In this work, a microphone took the ambient sounds of the visitors to the exhibition walking toward the apparatus and put them through an amplifi er and a series of oscillators in order to convert the amplitude of these wave forms to light signals; the lights then fl ashed toward a fountain, which diff racted them on the surface of water. Th
e bouncing light signals were then
picked up by a light sensor (PT) whose signal moved into a mixer, mixed with additional signals from sounds of another contact microphone on the fl oor, and then transmitted to a “rhythm maker” (the whole constructed by Okuyama Jūnosuke) to structure the emitted sounds. Th
ese sounds went into a tape recorder and were projected by a speaker back onto the visitors. 33

“Th
e important features,” as composer and later CROSS TALK Intermedia co-organizer Roger Reynolds phrased it, “are the use of materials produced by the environment and the fact that these products are then administered, perhaps even fl ung back at their makers.” 34

While later “interactive” artworks, such as those displayed at NTT’s Inter-Communication Center in the 1990s, resonate with this description (and the issue of the relation between corporate funding and technological art comes to the fore in that case as well), the emphasis here is strongly on the collective rather than the individual “interactive” agent, and on the process of envelopment and resonance of the individual within a broader nonhuman environment. Th
e drumlike sounds, bounces, and short gong-like booms and toots one hears as a result have the quality of an electronic heartbeat, a play of rhythms that moves in a kind of steadily fl owing yet irregular stream—no long silences, but an odd mix of high and low sounds that do not seem to have any correlation to one another, and that seem, at the risk of personifi cation, not to “pay attention” to one another. 35 Yet by using terms like “attention” and “heartbeat,” one already moves into the realm of the listener/viewer’s experience, the haptic substitution of the listener’s body for the machinic production here, that takes the sounds from the viewers and passes it through a precisely non-indexical process before sending it back to the viewer for reabsorption.

Electronic Mechanical Orchestra No. 1 foregrounds the largely unconscious, rarely highlighted background of “noise”—sonic noise, shadow noise—produced by the bodies of 18_Miy

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exhibition visitors, what they generate diff erentially by their collective presence and sheer numbers. Even when visitors move politely and relatively quietly (and by all accounts the exhibition was extremely crowded), their existence provokes an oddly abrasive environment, a veritable barrage of light and sounds that this piece captures and amplifi es, signifi -
cantly, with its visible mechanical apparatus. Th
e piece thus mirrors the urban situation
and the aff ective disturbance of the “information age,” even while modeling this “administering” back of the crowd upon itself. Other notable pieces in the exhibition included Ay-O’s fi nger boxes (see Fig. 18.6), hung on a wall, which allowed visitors to stick their fi ngers into dark spaces for unexpected sensations (a sharp nail, a void, or a squishy soft object, among others). Ichiyanagi Toshi’s interactive work emerging from the fi eld of sound design invited visitors to approach a tall box to peer into its kaleidoscopic and kinetic lights: their spatial proximity was then converted into low, theremin-like sounds through an apparatus also designed by Okuyama (see Fig. 18.7).

Events like From Space to Environment provoked some criticism in two directions, both related to the problems of environmental design: on the one hand, Haryū Ichirō
wrote that the exhibit was too much like a “thronged adult amusement park,” and that the environment of the interior of the department store comes to seem an “artifi -
cial zone” of exhibition that ultimately loses out to the environment of the surrounding reality of “1966 Tokyo Ginza.” 36 KuroDalaiJee (Kuroda Raiji) recently wrote that works of intermedia in events such as this one had to lack the “scents [odors] of everyday life” in order to “be tolerated in an exhibition held at a strictly regulated department store,” and for him, unlike the atmosphere of Shinjuku, Sōgetsu Art Center (where the performances associated with the exhibition were held) also preserved an figure 18.6 Ay-O, “Finger Boxes,” from From Space to Environment . Courtesy of Roger and Karen Reynolds Archive.

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figure 18.7 Ichiyanagi Toshi, from From Space to Environment. Courtesy Okuyama Jūnosuke, and Roger and Karen Reynolds Archive.

atmosphere in which “the political and the fl eshly were eliminated [ haijo, removed, cleaned away].” 37

While this does hold true by comparison with the messy atmosphere of some performance practices and street/body art, or the go-go dancing version of Shinjuku visible in works like Okabe Michio’s Crazy Love, nonetheless it is possible to follow the exhibition’s alternate emphasis on interaction, materiality (of the machine as well as the viewer), and the bodily apprehensions of the viewer as they provoke us to turn our attention behind the scenes, to the systematicity of the technological infrastructure and its material means. In this view, intermedia events provoke a reconsideration of that materiality and its relation to the abstract/conceptual systems as a problem of the subject’s experience of mediated urban environment.

Key to the success of the exhibit From Space to Environment and many other sound-based events of the time was the participation of sound engineer Okuyama Jūnosuke. Participants describe how composers would come up with an idea and Okuyama would fi gure out what equipment was needed and build the circuitry to make it happen, and happen reliably, without fail. Art critic Tōno Yoshiaki, in an interview with architect Isozaki Arata, refl ects on this shift in the process of artistic production via such intense inclusion of technological/engineering components. Okuyama and other engineers become the “hands” on the work (we think of the highly mediated hands of the stonecutters spliced together by Matsumoto), as Tōno puts it:

While art up until now has been made by the individual artist taking responsibility through to the end and leaving the marks of (the dirt of) his/her own hands, here, many parts are left to the hands of others. Th
is is not only because industrial materials

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by other hands: environment and apparatus in 1960s intermedia 397
cannot be worked by the primitive manual labor that has been used up to now, but also because [today] the artist thinks of an image strictly in the state of a conceptual plan, and aft er that leaves the production process to others’ hands. In other words, in the end, up until now humans and material objects [ buttai ] encountered [struck one another, collided] in a kind of emotional, humanistic relation, and from there something was produced. By contrast, [today’s artistic productions] interpose a concept [ kannen ] in between [the artist and object, in that relationship] like a transparent fi lm [or screen, tōmei na maku ]. 38

Th
e transparent fi lm that separates the artist from the material objects of the work means that a deep infrastructural layer involves “other hands,” such as those of Okuyama, to bring a work into being; and increasingly, the conceptions of the works confront that very problem of creation by “other hands,” the questions of infrastructure and supporting environment and institutions, at the center of their aesthetic projects.

Th
at is, the use of “other hands” is not a mere technical assist, which clearly has been going on for a long time, but becomes a key to the thematic and aesthetic projects of the artworks, as they refl ect on issues of infrastructure and environment and their eff ects on subjectivity in the contemporary late capitalist moment. Akiyama’s crowd orchestra apparatus; Ay-O’s piece that quite literally takes the “other hands” of the audience to the center of the experience, in fi nger boxes; and Ichiyanagi’s works with space and surrounding that draw the audience closer with a light apparatus and then make low humming sounds emerge from the work, so the sensation of the audience’s proximity is converted into an “undercurrent” of sound—all these art “environments” take the issue of the dynamics of kankyō to the center of the work and reframe it as a problem both of subjective experience and institutional structuration, human sensorial expansiveness and projection of the technological within and without.

For Matsumoto in Ishi no uta, the environment as landscape comes to be framed through a dialectical image of eizō, living stones, as an interrogation into the “umbilical” (oddly biomorphic) relations between “inner” and “outer” realities. From Space to Environment, especially in works like Akiyama’s—and the rhythmic asynchronics here in some ways echo and are extended from those he produced from the stonecutters for the soundtrack of Ishi no uta —translates the concrete ambient specifi city of the environment at any particular moment into a newly mediated sensation “fl ung back” at the audience, processing a set of lights and sounds, so that viewers come to be treated back to the “atmosphere” or environment that the collective mass of their own bodies produces, as they move through the exhibition space. Th
ese sounds are passed through an
apparatus that strikingly defamiliarizes and makes conspicuous the intensity of impact of that disordered movement, that collective presence. Yet as the concept of “intermedia” reaches its most explicit manifestation in the late 1960s, the problems of environment come to be articulated yet more explicitly in tandem with the infrastructural framing and the transnational migration of the idea of intermedia itself. Now as we turn to another event, CROSS TALK Intermedia from 1969, not only the exteriorized human sensorium but what one might call a dynamic and colliding “institutional” subjectivity/
infrastructure enters the explicit thematics of the work.

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From Environment to Apparatus

Intermedia works frequently take larger structures of the environment as their raw material and reexamine the relationship between mechanical reproduction and “liveness” or singularity. Th
ey provoke refl ection on the expansive scale of urban space that
leads to information overload, durational exhaustion, and the colliding chaos of overlapping media images in the “contemporary” age. To approach these works and events as transcultural media practices brings forward the apparatus and social context in which the works are generated. Th
e emphasis shift s away from individual auteurs and toward
collectives and collaborations: one takes a closer look not only at audiences but also at behind-the-scenes jiggering: sponsors, engineers, and managers. Th
e role of the artist
changes by this approach, as one looks at a spatial and institutional mapping of culture. 39

Individual works are restaged in multiple venues to diff ering eff ects depending on their contextual networks. Th
e role of nation (“Japanese artist” / “American artist”) changes,
as the artists themselves commute by airplane from Tokyo to New York, and by bullet train to and from Osaka and Kyoto. What happens to media theory and intermedia art when these kinds of issues—infrastructural issues—become incorporated, centrally, into the deeper aesthetic projects and the conceptualization of the works, when they begin to play a part in reconfi guring art itself and redefi ning specifi c media?

Th
e event known as CROSS TALK Intermedia (CTI), organized by American composer Roger Reynolds, musician and designer Karen Reynolds, Japanese composer Yuasa Jōji, and critic Akiyama Kuniharu, was held from Wednesday to Friday, February 5–7, 1969, at 5:30 each evening, in Yoyogi National Olympic Gymnasium (see Fig.

18.8). CTI is one good case study to bring forward to look more broadly at the relation between technology and art, apparatus and medium, under the rubric of intermedia; this essay opens that larger exploration through its focus on early intermedia’s grappling with environment and infrastructural systems in expansive-scale artistic productions.

Th
is intermedia art is not concomitant with cinema, but is inextricable from developments in cinema as well as in other arts. Ishizaki Kōichirō argues in the special issue of Bijutsu techō on CTI that the development of intermedia in Japan would not have been possible without the detachment of cinema from its dark theater context, and the challenges to cinematic form that came up through concurrent experiments with projection and screening in expanded cinema. 40

Th
ere is a territorial squabble over the term “intermedia,” especially in the United States—individual camps manage the threat to individual media’s “sovereignty” by trying to claim intermediality as a specifi c challenge and therefore expansion of their own particular art, be it music, theater, fi lm, or painting. In the 1968 issue of Arts in Society: Happenings and Intermedia,
editor Edward Kamarck complains that the

1965 issue of TDR on happenings takes happenings too much as an extension of theater (though happenings can oft en be “anti-theatrical”): he makes a strong claim for the more fair and encompassing term intermedia. Both terms are oft en used in conjunction or even, at times, interchangeably, as in the BT special issue on CROSS TALK

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figure 18.8 Yoyogi Olympic Gymnasium on the fi rst night of CROSS TALK Intermedia (February 5, 1969). Courtesy Roger and Karen Reynolds Archive.

Intermedia. A US journalist in 1969 more pointedly defi nes intermedia art as another term for what used to be called electronic music. 41 In the well-designed and informative CTI program box set, architect Tange Kenzō puts forward the idea of “meta-media” as a counterpart to intermedia. From an architectural perspective, he is interested in what he calls “meta-disciplinary” work, which leads him to think about environmental design and to envision the “formless monument,” in his plans for Expo ’70, encompassing both the “physical and non-physical elements of the environment.” 42

Th
e development of the idea of intermedia has intimately to do with the experience and imagination of urban space in the so-called age of information. We see the centrality of the city space as key player in so many places in the 1960s and beyond, from Nakahira Takuma and Provoke photographers’ exploration of cityscape and reality as “document,” to Akasegawa’s later Tōmason works and hyperart. When CTI happens, the fourth and biggest event in the CROSS TALK series, 43 in Yoyogi Olympic Gymnasium, underground arts come emphatically above ground. Tange in his conversation with Tōno puts it this way: “Buildings, for a person on the go, can be felt as though they were points in a total environment. Architecture is nothing but a point fl oating in a whole. Th
is applies to other art forms in which all the components dissolve
themselves and become inseparable from a total environment .” For Expo ’70, Tange told Tōno, he wanted to generate not a building or a fi xed structure but an “environment that will act as an apparatus, an apparatus that will generate events [ hassei sōchi ].” 44

Oft en the term “totality” ( zentaisei, 全 体 性 ) comes up and becomes a key word in relation to those environmental art creations: the meaning to this totality, however, is 18_Miy

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clearly not a synaesthesia or synthesis as in the nineteenth-century art theory, 45 nor the Gesamtkunstwerk, but rather an idea of totality that implies or requires a certain invisibility, blind spots, speed, fragmentariness for the subjective structures of perception.

Envelopment again becomes a key term, as in From Space to Environment : one is enveloped in the environment but denied a perspective of mastery over it. Th ere is a total
reality that inevitably escapes the subject, and the artwork should aim to face this outside of the subject and to orient toward that very situation of being enveloped. Writing on CROSS TALK, Ishizaki Kōichirō uses this idea to describe John Cage’s “Winter Music” (1958) performed by Cage and David Tudor along with Takahashi Yūji and Ichiyanagi Toshi at Sōgetsu Art Center (October 9, 1962, and again without Takahashi on October 12, 1962), in which, he says, Cage, “by stopping at the minimum of the act of composition, revived in the audience the (other) senses that take part in the totality of the world.” 46

Multi-Projection and Totality

Before going further into a discussion of the politics of intermedia and the apparatus/
social network required to launch “Intermedia” as a CROSS TALK event, it is worth taking a moment to return to the theories of Matsumoto Toshio as he describes what he understood in the multiple-projection work of Stan VanDerBeek—both of them went on to participate in CTI—from his visit to Stony Point’s Movie Drome in 1968: Th
e particularity of the contemporary moment is that various phenomena that at fi rst glance appear overcrowded and lacking connection, parts of a multilayered process of violently changing fl ux, contribute to the making of one chaotic totality

[ konton to shita zentai ]. However, we cannot be the kind of subject [ shutai ] that can fully see through those things that are beyond the self [on the other side of ourselves, jiko no mukō gawa ni, like this chaotic whole]. Rather we are limitlessly fragmented, and we are enveloped within that chaotic environment [ kankyō ]. How can we look at such a reality as it is [ aru ga mama ] and from there move toward grasping the connection between self and reality in a total way? When I think in this vein, the problem of multi-projection clearly arises as one possible approach [ tegakari ]. In fact, as I glimpsed in the Movie Drome, the experience of becoming involved in the complex (composite) aggregate of multiple images that repeatedly permeate and collide with one another oddly can contend with (countervail) the feeling of Being in the contemporary age. 47

Again, the issue of totality is defi ned as I described before: a fl ux of overcrowded elements that is beyond the self, as a part of the situation of the contemporary moment that needs to be in some way matched, or countervailed, or brought into relation with the experience of cinema. In addition to highlighting this idea of totality, and the aim of art to approach a situation of grasping this reality “as it is” ( aru ga mama ), one notes the 18_Miy

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terms of environment ( kankyō ) here that envelops the subject and yet is “on the other side of ” the subject, beyond the subject.

In Matsumoto’s discourses of this time, he also explores the idea of reproduction, and replication (mechanical), and hence the relation between technology and “life.” For Matsumoto, in the work of VanDerBeek the questions of liveness, and “one-timeness”

( ikkaisei ) as well as simultaneity, are central: “Up until now fi lm was based on the principle of fukusei-saisei [reproduction, duplication] and replaying [bringing back to life], but now, with the birth of expanded cinema, that common sense has been torn apart and a new concept of cinema has been born that is based on the [principle of] one time only

[ ikkaisei ].” 48 Here, the characters of saisei, reproduction/playback, seem to generate in his sentence more and more “births,” so that the issue of life itself in relation to the technological means comes to the fore alongside the issue of projection’s singularity.

Th
e artists of CTI are similarly haunted in their technological experiments by the idea of “life.” Tōno talks, in opposition to the old idea of artists as the guardians of the humanistic in the face of technology, of how some artists have “begun to take up technology as a new skin.” 49 Liveness is at issue in the CTI performances: the live composer stands in the middle of the giant apparatus set up in the Yoyogi stadium, operating the ring modulators, making the sound levels rebalance or sweep around the auditorium. 50

Live performers push the giant balloons around the stage that then become the “screens”

for Matsumoto’s “Projection for Icon” (see Fig. 18.9). One reviewer wrote that the balloons felt like giant clouds and the “Icon” piece sounded like a storm. Indeed, it is hard not to hear the carefully balanced fi ve-track dynamics of electronically generated white figure 18.9 Matsumoto Toshio, “Projection for Icon” in CROSS TALK Intermedia. Courtesy Matsumoto Toshio. Photographer unknown.

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noise as the buzzes and high chirps of some insect-like creature in a rainstorm or oce-anic rush. At certain moments its deeply booming low “thunderclaps” hurt the ears of the three thousand people who came to hear it—as did some other pieces on the other two nights, projected through the $41,000 of sound equipment donated by Pioneer ($252,000 in today’s dollars): thirty-two speaker enclosures with more than a dozen speakers, ten pairs of them behind the audience; dozens of auxiliary amps and portable tape decks; and a special mixer built by Pioneer engineers. Salvatore Martirano’s piece,

“L’s G.A.,” used helium to alter a voice, and a gas mask; in Robert Ashley’s “Th at Morning

Th
ing,” female singers who were to represent a chorus of frogs wore taillights over their eyes (see Fig. 18.10) . Technological art is shot through with the idea of biological life and also haunted by the prospect of disaster. Some might say that the mechanical/mechanized sounds and lights threw the listeners back on their own corporeal and phenomenal experience of duration and the limits of hearing/seeing, as well as the eff ects of the large crowd’s physical presence). Group Ongaku’s 51 piece, “441.4867 – 0474.82.2603 –

712.9374,” used chance and predetermined rules to transfer light into sound, the electronic into the live: as each player hammered the letters of the title (“amplifi ed dream”) in Morse code, “heaving glissandi” represented dashes, or thumping on the piano with elbows and forearms represented dots, while there was a propeller blown by fans activating control devices that could override the human actions, and fi ve tape recorders played sounds from record blanks that had been “selectively melted” (see Fig. 18.11). 52

It is hard not to see and hear overtones of disaster in the melted records, Morse code, blue and white fl ashing lights. Matsumoto aptly noted that one of the most interesting aspects of VanDerBeek’s expanded cinema in the past had been its “black humor figure 18.10 Robert Ashley, “Th
at Morning Th
ing” in CROSS TALK Intermedia. Courtesy

Roger and Karen Reynolds Archive.

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figure 18.11 Program for one night of CROSS TALK Intermedia (English).

or images of annihilation raised to the level of a compulsion.” 53 Th e sounds are loud,
painful, sirenlike at times; the durations are deliberately designed to tax the performers and the audience, pushing beyond human limits.

Th
ere are many intriguing aspects of CTI beyond the scope of this essay’s focus: Hijikata Tatsumi was supposed to have danced in it, and did contribute an essay to the program, but backed out at the last minute, so that his work ultimately remained

“underground.” His feat had been to get the manager Egawa Saburō, the event manager from Million Concerts, Ltd.—one of those people who engaged in delicate negotiations with corporate, government, journalistic and artistic interests—to procure a giraff e from the Tokyo Zoo to perform in Hijikata’s piece. Th
e politics of intermedia
in this event is a key element, as evidenced by all the people involved in these negotiations. Both Yuasa and Reynolds recount the details of the negotiations in their writings, focusing on this as much or more than on the works themselves (well documented in 18_Miy

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the program). CROSS TALK was funded by USIS (United States Information Services), essentially a covert propaganda / “public diplomacy” agency founded by the Eisenhower administration during the Cold War. Th
e intent of USIS in giving CROSS TALK the

$7,000 it did (about $43,000 in today’s dollars) was to draw in the Japanese students and intellectuals, or as Reynolds put it in his confi dential memo to the Institute for Current World Aff airs, “Foremost on their scale of values was not the furtherance of avant-garde

‘art’—needless to say—nor the transmission of American values and ingenuity, but capitalizing on an unusual opportunity for reaching a generally antagonistic segment of the Japanese public: the same young students and intellectuals who, as a matter of habit, demonstrate against American bases, visi[t] Nuclear Ships, and take part in ‘Struggle

’70.’ ” 54 Reynolds goes on to mention that “interests of very divergent sorts were served to the ample satisfaction of all concerned—the US Government, avant garde experi-mentalists, competing electronics fi rms, foundations, soft -drink manufacturers, and airlines.” 55 Is this, then, the products (or producers) of the environment “fl ung back at their makers” and thus, as Reynolds optimistically concludes, the way “individuals can turn the establishment to their own ends”?

CROSS TALK received ample press coverage in Japan and some abroad. Pan Am waited for their mention in four prominent journals before paying event manager Egawa back for the plane tickets for the American composers. It is very much the kind of thing that the anti-Expo ’70 factions had been protesting: this collaboration, or rather collusion, or (more simply) tricky set of embedded negotiations between business, government, the mass media industries, and the avant-gardes. Clearly Matsumoto, Tange, and others fell on the other side of this divide, and went on to participate fully, though self-refl exively, in Expo ’70. But for the purposes of this argument, the apparatus enabling the festival and the focus on apparatus within the festival are telling mirror images of one another. Th
at is, the very manipulation and envelopment of the crowd,
the “roar of the crowd,” 56 the sounds of the crowd itself become one of the important elements of the event—which, according to one newspaper review, included an unusual amount of heckling as well (s ee Fig. 18.12). Th
e circular seating and the mass audience,
as well as the in some ways forbidding or emotionally resistant forms of the sounds and performances, or their sheer length (Robert Ashley’s “Th
at Morning Th
ing” segment
was an hour long), created a strong desire to participate—and hence to shout at / heckle the performers. Further, the audience for this free event, as another reviewer wrote, was not the typical polite concert audience; many looked more like the kind of students and youth one would see in a demonstration in Shinjuku. 57

CROSS TALK would be oversimplifi ed if one just identifi ed its contribution to

“media” with McLuhan’s famous work, which had been translated into Japanese a few years earlier—the idea of its focus on media being itself the message. But it does represent a step in the conceptualization of media where the apparatus—including the technology (circuitry, ring modulators, photocells) and the social and managerial apparatus (Olympic stadium managers, Sony, TEAC, the director of the American Cultural Center Donald Albright, Porter McCray of the JDRIII fund), Pepsi, Pan Am, Bijutsu techō, as well as numerous Japanese and American artists and critics—are not just integral as a 18_Miy

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figure 18.12 “Roar of the crowd” inside the Yoyogi gymnasium. Courtesy Roger and Karen Reynolds Archive. Photographer unknown.

background support to creating the environment in which the artworks can be made, but in some ways, I would argue, are the art and work of intermediality, and thus, one might argue, become key to understanding the critical potential around “media and environment” held in this event. Some of the works created at that time remain and can be seen or heard in some form, like Roger Reynolds’s fi lm Ping with Beckett’s text, which originally included a simultaneous projection of a sixteen-millimeter fi lm with Maro Akaji (Sekiji at that time), shot by Katō Kazurō, and a Beckett text projected from multiple slide machines in shift ing fonts and positions, in Japanese and English, 58 or Yuasa’s

“Icon on the Source of White Noise” piece on CD; but many works were live, onetime constellations dependent precisely on the space—not just on live performance, but on the confi guration of the speakers on Okuyama’s fourteen-channel system, the installa-tion of the speakers and mikes—and were themselves about environment, about sound and relationality, surrounding and circulating around (and in some ways even bypass-ing) crowds of people in spaces that had to be big, loud, with information overload and sometimes the experience of overwhelm, exhaustion, durational and sonic burnout.

Th
e experience of overstimulation breaks the circuits of the limited humanist frame, and though this can just feel confusing, disorienting, even frustrating, this might also be read as a part of the concept/theory of the “information age” that this event suggests, within the frames of the “meta-media” or meta-disciplinarity and the emergence of environmental art as Tange and others had articulated it.

Indeed, scale and expansiveness were already crucial elements theorized in the Isozaki-Tōno dialogue around From Space to Environment . In the current situation, Isozaki says, “Exessively huge objects are made: the relation between those gigan-tic things and humans has completely changed our sensibility of scale. Further, the 18_Miy

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figure 18.13 Sound engineer Okuyama Jūnosuke (at CROSS TALK Intermedia). Courtesy Okuyama Jūnosuke, and Roger and Karen Reynolds Archive.

numbers of things manufactured has increased enormously, so that human beings are entirely surrounded by artifi cial products rather than having a one-to-one relation with objects. . . . Th
e personal, something like the individual constitution [ taishitsu ] or the smell of the body are washed away fi rst, and only the system as abstraction can survive in the end.” 59 Th
e huge scale of the events of CTI allow for a situation of “envelopment”

in such systems in an environment where there is a meta-medial refl ection on these systems. Okuyama (see Fig. 18.13) and Egawa Saburō become something like the new

“auteurs” of intermedia, inasmuch as they are key negotiators of the systems and infrastructures that constitute the event.

The Politics of Apparatus

In one telling anecdote about the fi rst CROSS TALK event at Asahi Hall (November 13, 1967, moving back in time), the event happened to take place during a major demonstration, and as a result, the speakers and equipment needed for one of the pieces were

“trapped in Ginza” and could not make it to the hall. 60 To cope with this, the organizers sent a driver to the American Embassy, to cut speakers and amplifi ers out of the home audio systems of embassy personnel in the embassy’s apartments just before the show.

Th
e composers went crawling around hooking them up at the Asahi Hall, all around the audience. Th
e piece was Yuasa’s “Icon,” the same one that later played with Matsumoto’s 18_Miy

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“Projections” at CTI. Key to the piece is that it has two scores, “one specifying pitch, dynamic, and temporal relationships, and in the other, the source of each sound as well as its pattern of movement.” Yuasa had started with “white noise”—that is, “a total sound spectrum including all possible individual frequencies,” something like the sound equivalent of a “totality,” or the noise equivalent of “white light.” Yuasa writes, “One can fi lter white noise so as to include certain bands of frequencies, sometimes called ‘colored noise.’ ” In other words, as he puts it, “Members of the audience are surrounded by sounds in the same manner as they are in the actual space of daily living. Individual bands of colored noise shift to the left or right of the viewer. As they shift , band width and dynamic level are slowly reduced or increased so as to create the aural illusion of an expanding (or contracting) spatial horizon.” 61 Th
is constant shift ing and changing
of varying elements could not be done without the proper surrounding speakers: Yuasa gestured with his hands how the individual speakers should be adjusted during the performance for dynamic levels; some Japanese participants were incensed by the inappropriateness of the Americans having, in eff ect, “overridden” what was meant to be.

But although one can read this as a demonstration of the indiff erence of the CROSS

TALK organizers to the political demonstration, which, along with the police barricades it provoked, was primarily a hindrance to their show (this reading would certainly have some validity), one can also read it as a harbinger of a kind of shift in focus: the alternative tactic that has to do with remaking the apparatus of media, taking the objects and people and institutions at hand and trying to turn them into something else, reconstructing them for ends they were not made for. Tōno opposes left ist radical thought to CTI’s optimism about technology in his interview: “Seen from the viewpoint of the Zengakuren, technology as a vehicle of information is a possession of the establishment.” 62 Even if these artists too, are or become part of the establishment, though, one might read these practices of taking the media apparatus “into their own hands,” this active “tinkering”

with the environment in the name of a “totality” that transcends the individual, as part of a transition in discourses and models for rethinking the media environment under late capitalism, approaching the remaking of an embedded media environment rather than taking its forms as a given. 63 Beyond modeling active tinkering in or on the environment, confronting a media environment that a priori goes beyond the self or individual could perhaps be linked from today’s perspective to recent theories of paranoid knowledge under capitalism in which “the uncertain demarcation of the subject . . . might function as a way of understanding a set of controlling technologies, practices, and ideas.” 64 Th ere
are many instances in which the relation of the individual to an ungraspable “totality” or total institutional system gets conceived within the avant-garde under the sign of failures of the subject, as several recent feminist and Marxist critics have explored. 65 Th us, we
can see more clearly the relevance of the environment/apparatus experiments of CROSS

TALK for contemporary criticism on global media practices, and CROSS TALK’s multi-valent relation to its environment as part of an attempt to “match and contend with” the complex historical situation from which it emerged.

Japanese intermedia experiments, from early proto-intermedial experiments like Ginrin and Ishi no uta to those under the offi
cial banner of Intermedia, represent a

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radical attempt to negotiate the “heteromorphism between human capacities and machinic functions.” 66 In discourses of the time, machines and systems and environments become “alive” in a complex way, haunted by biomorphic allegories, while the so-called human is by turns overwhelmed, emptied out, destroyed, virtualized, exhausted, and then swirled/overwritten into a “vast chaotic totality” (Matsumoto), which it is oddly nonetheless necessary to confront, “face up to,” and even “countervail.”

Systems, devices, and apparatus appear as elements of a vivifi ed, structured (and sometimes “organic” or “symbiotic”) landscape that breathes and becomes “subject,” even as artists track, without much lament, the fading out of the “smell of the human” and the mark of “human fi ngerprints,” instead taking on technology as a “new skin.” Animation comes to the fore as a key medium in the coming years, and this may be no surprise: as Nakahara Yūsuke wrote about some early experiments in art animation, “through the material imagination” ( busshitsu-teki no sōzōryoku ), technological processes combine with thought, drawing, and line to make something that “fl ies out or is dashed out of the sensibility of everyday life” into “another dimension” ( nichijōteki na kankaku kara tobi-dashita ijigen no mono ). 67 A fascination with dimensionality and other-dimensionality comes to the fore. “Animation’s true sphere is found in the critical laugh born out of freely breaking everyday time and space,” Matsumoto also wrote, noting the “ dépaysement of illustration” as a part of that potential. 68

Artists of the 1960s delineate the relation between the technological image and the revised version of the “human” by layering dimensions, reducing, evacuating, and even eviscerating the realm of dimensionality (Zero Jigen), or by emphasizing kyo (virtuality/emptiness), as in Tōno’s theories of environment. At times, they propose models of multiplicatory relations, as in Matsumoto’s “mutually cross-violating relation” 69 or manga artist and critic Ishiko Junzō’s notion of the “multiplicatory ‘AND’

[ to ]”: “I understood that the composite term intermedia . . . aspired to totalize the relational structure of perception and cognition.” 70 Totalizing the relational structure of perception and cognition is tantamount to what Tōno and Isozaki articulated in their claim for an externalization of the senses, or like the postwar Provoke photographers’

writing of the systematized aggregate of interlocking gazes that envelop and supplant the photographer. 71 Such an interlocking gaze is already present in prototype form in Yamaguchi’s “Vitrine,” here expanded beyond the individual spectator’s experience ( taiken ) of fragmentation and disorientation, of multiplicity, to a broader and more massively scaled opening of the technological aesthetic of apparatus/environment. In intermedia, it is not a single human but human sensorium externalized and multiplied on a grand scale. In Matsumoto and Yuasa’s “Projection for Icon,” this scale involves massive, four-meter balloons being pushed back and forth by performer/operators before over three thousand people, as the tiny Yuasa Jōji, like the Wizard of Oz, manages dynamic levels on a console (perhaps designed by Okuyama) at the center, fragmenting/reducing the totality of white noise to some of its constituent colors in an apparatus/event generated with the collaboration of dozens of institutions, structures, and collectives of individuals. “Projection for Icon” opens the meaning of projection 18_Miy

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beyond the main meaning of multi-projection in expanded cinema’s “one-timeness”

( ikkaisei ) to a projection outward as an envisioning of what Matsumoto had theorized as the experience of the chaotic totality that superimposes and collides. As the projective capacities of the human to analogize itself to the technological (sensorium) and of the technological/virtual world to embody the “human” collide and overlap, Japanese theorists of the 1960s intermedia arrive at an idea of the environment that is both mental and material/objective, intra-psychic and sensorially exterior. Th rough these
theories, they map and construct relations to social and cultural transformations in order to make an art commensurate with the “feeling of Being in the contemporary age.” 72

Notes

1 . Isozaki Arata coined the phrase “future city as ruins” as part of his architectural theory related to postwar Tokyo. Isozaki Arata and Tōno Yoshiaki, “ ‘Kankyō ni tsuite’: Bijutsu, kenchiku, toshi, kyo” [On “environment”: Art, architecture, city, virtuality], in Bijutsu techō special issue on Kukan kara kankyō e [From space to environment] (November 1966): 95.

2 . Ibid.

3 . Daibō Masaki (Waseda University) detailed the use of recorded sound alongside visual images at the advent of cinema in Japan in “Umbilical Links or Discontinuities: Reconsidering the Early Japanese Sound Cinema in Terms of Phonofi lms,” Cinema across Media conference, University of California, Berkeley, February 26, 2011.

4 . Often one begins the narrative of “intermedia” work with the group Jikken Kōbō, led by Takiguchi Shūzō. Jikken Kōbō held their first exhibition in 1951, and in their manifesto for that exhibition they state: “The purpose of this exhibit is to integrate/consolidate/
synthesize [ tōgō ] the various spheres [disciplines/ bunya ] of art, reaching an organic combination that could not be realized within a gallery, and to create a new form

[or style, keishiki ] of art with social relevance closely tied to daily life.” Jikken kōbō
to Takiguchi Shūzō ( Tokyo : Satani Gallery , 1991 ), 102 . Matsumoto reminisces that a famous person like Tsuburaya probably agreed to participate with young artists like Matsumoto to gain more experience with the special effects that could be done with early Kodak color films. Matsumoto Toshio, “Eizō hyōgen no jikken: 1950 nendai, 60
nendai o chūshin ni,” p. 78. http://ias-server.musabi.ac.jp/mov/charles/ATT00015.pdf

(accessed March 24, 2011).

5 . See Tochigi Akira , “Matsumoto Toshio kantoku, Ginrin (1956) no dejitaru fukugen o kataru.” Tokyo kokuritsu kindai bijutsukan kenkyu kiyō 15 ( 2011 ): 74–89 ; and Sakamoto Hirofumi , “Sengo jikken eizō: Media āto shi,” in Media āto no sekai: Jikken eizō 1960–2007 , ed. Shinsuke Ina ( Tokyo : Kokusho Kankōkai , 2008 ), i–xxvii .

6 . Among other possible such instances, I am alluding to the opening of Ozu’s Umaretewa mita keredo . . . (I was born but . . . , 1932).

7 . Th
e fi lm was shot on Eastman Kodak’s early single strip negative color fi lm (type 5248) and then carefully restored by making a positive fi lm, digitizing it, restoring the color, converting this to a negative fi lm to separate into tricolor separation, digitally combining 18_Miy

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these three colors, then making a color negative from this digital version. See Tochigi,

“Matsumoto Toshio kantoku, Ginrin, ” 78.

8 . Matsumoto recalled his intermedia practices in the 1960s at a talk given at Kanagawa Kenritsu Kindai Bijutsukan, Hayama, on March 12, 2006, “Eizō hyōgen no jikken: 1950
nendai, 60 nendai o chūshin ni,” p. 57.

http://ias-server.musabi.ac.jp/mov/charles/

ATT00015.pdf (accessed December 3, 2012).

9 . See Francis Ponge , Le parti pris des choses ( Paris : Gallimard , 1942 ) , and Ponge , Mute Objects of Expression , trans. Lee Fahnestock ( Brooklyn, NY : Archipelago Books , 2006 ), 39 .

10 . Mute Objects , ibid

11 . Paul Celan , “Corona,” in Poems of Paul Celan , trans. Michael Hamburger ( New York : Persea Books , 1989 ), 58–59 .

12 . See translation by Michael Raine in Cinema Journal, Vol. 51, No. 4 (Summer 2012): 144–154.

13 . Matsumoto Toshio , “Zen’ei kiroku eiga-ron,” in Eizō no hakken—avangyarudo to dokyumentari ( Tokyo : San’ichi Shobō , 1963 ), 51 .

14 . Most simply, he puts it this way: “To capture the so-called outer world without leaving anything out, one must capture the inner world without leaving anything out, and to accurately grasp the inner world, one must accurately grasp the outer world, therefore in order to document in whole the relation between the two, one must logically process their dialectical relation in detail as a truly new method of documentary.” Matsumoto, “Zen’ei kiroku eiga-ron,” 52–53.

15 . Matsumoto Toshio , “Eiga geijutsu no gendai-teki shiza” [Contemporary perspectives on the art of fi lm], in Eizō no hakken—avangyarudo to dokyumentari ( Tokyo : San’ichi Shobō , 1963 ), 14 .

16 . In “Eiga geijutsu no gendai-teki shiza,” Matsumoto presents one of his most comprehensive theoretical formulations of the relationship between avant-garde and documentary, and his understanding of the dialectical relationship between subjectivity and the object in these two cinematic modes in his early work. He opens by contrasting Lumière and Méliès, where Lumière comes under the sign of “discovery” ( hakken ) and chance ( gūzen ) and Mélies comes under the sign of fi ctional creation ( sōzō ). But even in Méliès, the key is that fi lm images can give those imaginings and fi ctions and tricks “concreteness”

( gushōsei, embodiment). In other words, the object-like quality of the fi lm image itself is a key to its impact. Gushō-ka can mean to exteriorize: fi lm has the power to exteriorize the realm of fi ction and fantasy. Many of these ideas of the relation between avant-garde and documentary come through Matsumoto’s relation with the critic Hanada Kiyoteru (who formulates many of these issues in nearly indentical terms). For discussion of Hanada’s theories and fuller discussion of Ishi no uta in English, see Yuriko Furuhata , “Refi guring Actuality: Japan’s Film Th
eory and Avant-Garde Documentary Movement, 1950s–1960s”

(PhD diss., Brown University , 2009 ).

17 . Matsumoto, “Eiga geijutsu no gendai-teki shiza,” 17–18.

18 . Matsumoto, “Zen’ei kiroku eiga-ron,” 52.

19 . An interesting comparative description of the intervention of the body into the “autonomy of the visual” through an aesthetic of pulsation, a lineage of artworks framed through pulsation (and the Informe was an important intertext for Matsumoto and other critics/
artists in the late ’50s in Japan) can be found in Yves-Alain Bois and Rosalind Krauss , Formless: A User’s Guide ( New York : Zone Books , 1997 ), 135 .

20 . Although this anthropomorphism could simply be read as nostalgia for artisanal culture and rural spirituality, I would argue that at a deeper level Matsumoto (so deeply infl uenced 18_Miy

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by other hands: environment and apparatus in 1960s intermedia 411
by the Marxist critic Hanada Kiyoteru) is performing a cinematic exploration into a problem formulated by Marx on the issue of “relations between things” (including eizō ) or object-relations as “fantastic[ally]” and dialectically infused with social forms; as Marx wrote: “Th
e mysterious character of the commodity form consists . . . in the fact that the commodity refl ects the social characteristics of men’s own labor as objective characteristics of the products of labor themselves, as the socio-natural properties of these things. . . . It is nothing but the defi nite social relation between men which assumes here, for them, the fantastic form of a relation between things.” Karl Marx , Capital: A Critique of Political Economy , vol. 1, trans. Ben Fowkes ( New York : Penguin Books , 1978 ), 165 .

21 . I use “burn-in” here as an alternate term for the retinal aft erimage, which appears in the negative, and thus forms an internalized phenomenal relation between positive and negative, in this case of mechanically reproduced images.

22 . A word is in order about the specifi c terms landscape ( fūkei ) and environment ( kankyō ) in these cultural debates. Although some critics have posited an opposition between the terms fūkei and kankyō based on taking the idea of landscape in its more traditional sense (aligned with European landscape painting), as a relatively taken-for-granted “nature,”

many critics were using both terms in relatively aligned or similar ways to describe the highly mediated and technologically infused, structured, oft en urban world of social and architectural and politically valenced infrastructures.

23 . Marxist writers frequently open the question of the masses or multitudes and how they should best be seen: as malleable, or as a powerful force due to their collective strength.

Th
us the fi gure of carving in stones and the power of a multitude of stones, also “plastic”

in their changing forms, can be a resonant fi gure for this problem. See Hanada Kiyoteru’s essay “Suna no yō na taishū” [Sand-like masses], Hanada Kiyoteru chosakushū , vol. 3

( Tokyo : Miraisha , 1975 ) ; for discussion in English, see Furuhata, “Refi guring Actuality,” 26, 37–39. In relation to the concrete materiality of these stone-like masses, there is “capital” as

“ ‘almost’—the abstract as such.” See Gilles Deleuze and Félix Guattari, cited in a discussion of Marxist abstraction and empiricism in Gayatri Spivak , “From Haverstock Hill Flat to U.S. Classroom,” in What’s Left of Th
eory? New Work on the Politics of Literary Th
eory , ed.

Judith Butler , John Guillory , and Kendall Th
omas ( London : Routledge , 2000 ), 7 .

24 . Th
e biomorphic qualities of his metaphor here are echoed in the increasingly heightened dialectic in later arts between images of “life” (births, in particular, haunt the theories of technological innovation) and a more device-and-apparatus-centered vision of technological and systemic/institutional infrastructure, an impersonal “totality” that transcends any given being.

25 . As fi lmmaker Miyai Rikurō puts it, “the Fūgetsu-dō café in Shinjuku, a hippie gathering place that was also full of artists and revolutionaries, was a big school for us. Fūgetsu-dō as a whole was very ‘intermedia.’ It was a mixed-media chaos. It was a melting pot of media, a chaos from which creativity emerged.” Interview, November 23, 2011. Th is vision of Shinjuku
artist culture as inherently intermedial could evoke the criticisms of some critics who would see intermedia as a more “cleaned up” (corporatized) artistic vision. Certainly the rhetorics of cleanliness and “fl eshly smells,” technomorphism and biomorphism haunt the discussions of intermedia, but my aim here is to destabilize the given opposition between the two poles of this description, and hence is more in alignment with Miyai’s vision here.

26 . Enbairamento no kai [Th
e Environment Society], “ ‘Kūkan kara kankyō e’ ten shushi” [Th
e
aim of the exhibition From Space to Environment ], Bijutsu techō special issue, November 1966, 118. Photograph from

Interia (Japan Interior Design)

, no. 46 (January 1967);
reproduced in Yoshimoto Midori, “From Space to Environment: Th
e Origins of Kankyō

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and the Emergence of Intermedia Art in Japan,” Art Journal 67 , no. 3 (September 2008 ): 25–46, which contains a thoughtful introduction and analysis of the exhibition.

27 . Th
e participants include Takiguchi Shūzō, Tōno, Nakahara Yūsuke, Takemitsu, and Akiyama, among many others. Th
e exhibition used a space in Matsuya and also included a
performance at Sōgetsu Art Center.

28 . Th
is issue of synthesis ( sōgō ) is a key term in many debates of the period, as critics either reject the idea of synthesis (as here) or try to deepen the philosophical understanding of the term along the lines of Matsumoto’s theories above. See “ ‘Kūkan kara kankyō e’ ten shushi,” 118.

29 . Ibid.

30 . Ibid. Th
e manifesto, likely penned largely by Takiguchi, given that his statement in the back of the special issue echoes it nearly verbatim, points out that though the Japanese words shi’i, shūi, and ijō, as well as kankyō, can be translated as “environment,” they feel the English term more strongly connotes the active and dynamic interaction they intend.

31 . Yamaguchi Katsuhiro , untitled, writing in the special issue of Bijutsu techō, “Kukan kara kankyō e” (November 1966): 36. For another perspective on the fl ashing vehicle lights, see Donald Norman’s Turn Signals Are the Facial Expressions of Automobiles ( New York : Basic Books , 1993 ).

32 . Yamaguchi, “Shikake,” Bijutsu techō special issue (November 1966): 36.

33 . Part of the signifi cance of this conversion of wave forms to digital numerical forms and back is captured well in writings on the heteromorphism of the machinic in analyses of fi ber optics networks. “Th
ough medical fi ber optics are still looking-glasses, fi ber-optic
networks use glass to relay light pulses that must be translated into voltages: rather than magnifying images, they relay data in a non-indexical manner.” Wendy Chun , Control and Freedom: Power and Paranoia in the Age of Fiber Optics ( Cambridge, MA : MIT Press , 2006 ), 16 .

34 . Roger Reynolds, “From Space to Environment-I,” letter to the Institute of Current World Aff airs (December 24, 1966), 8, emphasis mine.

35 . Although each moment of the “Orchestra” would be unique, depending on the visitors’

specifi c sounds and density, one can hear a recorded version of the piece today on the CD

Obscure Tape Music of Japan Volume 6: Tape Works of Kuniharu Akiyama (Edition Omega Point, 2007).

36 . Haryū Ichirō ., “Jiko hōkai no shinwa—‘Kūkan kara kankyō e’ ten hihyō.” Dezain hihyō 2

(March 1967 ): 12 .

37 . KuroDalaiJee ( Kuroda Raiji ), Nikutai no anākizumu = Anarchy of the Body: 1960-nendai nihon bijutsu ni okeru pafōmansu no chika suimyaku

( Tokyo : Guramubukkusu ,

2010 ): 216 , 149 .

38 . Isozaki and Tōno, “ ‘Kankyō ni tsuite,’ ” 91–92.

39 . Recent work on Sōgetsu Art Center, and work in the “Visual Underground” conference in September 2011 on Shinjuku Bunka Center and Sasori-za in the space of Shinjuku, are part of such a broader, spatial as well as institutional mapping of culture.

40 . Ishizaki Kōichirō , “Geijutsu o norikoeru mono—busshitsukan kara no kaihō” [Going beyond art: Liberation from materiality], Bijutsu techō, special issue, Intāmedia to wa nani ka [What is intermedia?], vol. 21 , no. 311 (April 1969 ): 75–94 , esp. 92.

41 . Th
omas Pepper , “Sound Composers Use Technology to Achieve Art: Films, Lights, Electronics, Th
eater and Dance Are Used to Create What May or May Not Be Music,”

Baltimore Sun , February 23, 1969 , D1.

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by other hands: environment and apparatus in 1960s intermedia 413

42 . Th
e CROSS TALK Intermedia program box was well designed by musician Karen Reynolds and is fully bilingual. It is currently available in private collections as well as a few select libraries in Japan and at the Museum of Modern Art, New York. See Tōno Yoshiaki,

“An Interview with Tange Kenzō,” sixth page (unpaginated); fourth page (unpaginated).

Key to the thinking about CROSS TALK Intermedia, since it directly corresponded in time with preparations for Expo ’70 in Osaka, were refl ections on earlier world expos, such as Brussels (1958) and also Montreal. Th
e Xenakis / Le Corbusier collaboration in

Brussels ’58 was infl uential for critics at this time, as (for example) Iannis Xenakis was collaborating with Takemitsu and Takahashi Yūji in compositions for Expo ’70; Akiyama Kuniharu published critical writing on Xenakis’s “mathematical thinking” in Bijutsu techō
in 1969.

43 . Th
ere were three CROSS TALK events prior to the 1969, consisting mostly of new music but with strong overlap in participants and uses of technology with the 1969 intermedia event. Th
ey took place on November 13, 1967 (CROSS TALK 1, with participation by Takahashi Yūji, Mizuno Shūko, Yuasa Jōji and others); January 22, 1968 (CROSS TALK

2, with participation by Ichiyanagi Toshi, Roger Reynolds, music of Salvatore Martirano and others); and March 16, 1968 (CROSS TALK 3, with participation by Matsudaira Yoriaki, Īmura Takahiko [the fi lm Shelter 9999, which had fi rst been presented in 1967 at Filmmakers’ Cinematheque in New York], and music of Alvin Lucier, Milton Babbitt, Larry Austin, and others). Th
ere were also CROSS TALK numbers 5 and 6, and various separate
but associated events, such as a performance of Erik Satie’s eighteen-hour marathon piano piece Vexations in its entirety, and open rehearsals with question and answer for other musicians and students.

44 . Tōno Yoshiaki, “An Interview with Tange Kenzō,” fourth and fi ft h page (unpaginated), translated in the program (modifi ed), emphasis mine. More fully, “An apparatus that will generate events woven together by people and space.”

45 . See Polina Dimova , “ ‘Beautiful Colored, Musical Th ings’: Metaphors and Strategies for

Interartistic Exchange in Early European Modernism” (PhD diss., University of California , Berkeley , 2010 ).

46 . Ishizaki, “Geijutsu o norikoeru mono,” 86. He goes on, writing on “the thought of Cage who, by forcing silence into the loquacity of composed sound, sent the audience back to the world in which they lived, built a bridge over the gap between art and everyday life, between objectivity and subjectivity that modern art had conceived; and by clearing that threshhold away, by placing the work in the relationship with the external space, took an extreme step toward the era of multimedia/composite media [ fukugō media ],” 87.

47 . Matsumoto, “Ekusupandiddo shinema no tenbō” [Prospects for expanded cinema], originally published in Bijutsu techō, no. 316 (August 1969); repr. in Eiga no henkaku (Th e
revolution in cinema) ( Tokyo : San’ichi shobō , 1972 ), 172 .

48 . Ibid., 175–176. Here he is describing the way VanDerBeek moved around when he was projecting part of the images, and linking it also to the way screenings were done in Cage’s and Kaprow’s happenings.

49 . Tōno Yoshiaki, “An Interview with Kenzō Tange,” in CROSS TALK Intermedia program, interview’s second page (unpaginated). Also sixth page: “Th
e new generations, however,
will take on a new skin, incorporating electronics and computers in their work.” Tōno here to some extent shows a political wariness nonetheless of technological euphoria, and an ironizing stance toward the “Progress and Harmony” motto of Expo ’70. However, his solution to such euphoria is this oddly biologizing metaphor of the incorporation of technology into the body.

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414 miryam sas

50 . Composer Toda Kunio, in the Asahi Shinbun evening edition (February 22, 1969), wrote that the mechanical sound distributors and ring modulators in the center, operated by the composers, became the star of the show.

51 . Group ONGAKU included Mizuno Shūko, Kosugi Takehisa, and Shiomi Mieko.

52 . Th
e CROSS TALK Intermedia program box set contains detailed descriptions of this wide array of ambitious pieces and their conceptual and technological innovations, which then itself becomes a thematization of the relation of “information” (too much to absorb on the spot) and technologically mediated experience.

53 . Matsumoto posed this in contrast to VanDerBeek’s later, more optimistic/romantic tendencies. Matsumoto, “Ekusupandiddo shinema no tenbō,” 177.

54 . Roger Reynolds, “Cross-Talk Intermedia I,” letter to Richard Nolte of the Institute of Current World Aff airs (RR-20: the twentieth letter in the series), p. 9. Accessed in the collection of Roger and Karen Reynolds.

55 . Reynolds concludes, optimistically, that this instance of using these institutions, turning them to one’s own ends, provided a model for Japanese collaborators of how this could be done.

56 . Th
is citation comes from Roger Reynolds’s letter photo caption in “Cross-Talk Intermedia I.”

57 . Ueno Akira, writing in the Mainichi Shinbun evening edition (February 21, 1969), called it a

“grand scale ‘racial’ migration from Shinjuku to Yoyogi,” again somewhat belying the view that would separate political Shinjuku too strongly from corporate-linked intermedia.

58 . Ping is now partly visible in Ross Karre’s short on its restoration process, “PING Migration.”

See http://www.youtube.com/watch?v=Q-ZEmodEziQ (accessed December 13, 2011).

59 . Isozaki and Tōno, “ ‘Kankyō ni tsuite’ ” 92–93.

60 . Th
e story of this event was recounted by Roger Reynolds, interview with the author, August 30, 2011.

61 . Program for CROSS TALK 1 (November 13, 1967), pp. 7, 8.

62 . Tōno Yoshiaki, “An Interview with Kenzō Tange,” 6 (unpaginated).

63 . See Sianne Ngai on “paranoia” as being about the situation of late capitalism beyond the individual. “While the vague or amorphous defi nition of a ‘total system’ suggests a certain failure on the part of the subject to conceptualize a social whole, one could argue that it is only in such failures—or in failure in general, which Robyn Wiegman describes as ‘the unavoidable consequence of imagining political transformation’—that a conceivable totality manifests itself.” Wiegman, cited in Ngai, Ugly Feelings (Cambridge, MA: Harvard University Press, 2005), 330.

64 . Timothy Melley , “Stalked by Love: Female Paranoia in the Stalker Novel,” diff erences 8 . 2

( 1996 ): 95 , cited in Ngai, Ugly Feelings, 319.

65 . Th
ese include critics from Fredric Jameson and Gayatri Spivak (on capital) to Sianne Ngai and Judith Halberstam (on paranoia).

66 . I call Ginrin proto-intermedial for its relationship with / emergence out of Jikken kōbō
collaborations, and Ishi no uta because of my argument that the theoretical dialectic it embodies links directly with the vision of environment that intermedia artists attempted to construct through their events. For the citation see Mark B. N. Hansen, New Philosophy for New Media (Cambridge, MA: MIT Press, 2004), 270.

67 . Nakahara Yūsuke , “Animēshon fi rumu no bigaku” [Th
e aesthetics of animation fi lm], SAC

Journal 21 (December 1961 ): unpaginated; from the opening pages 1–2 .

68 . Matsumoto Toshio , “Sannin no animēshon 2,” Nihon dokusho shinbun (January 1, 1962 ): 8 , cited in Kagayake rokujūnendai: Sōgetsu āto sentā no zenkiroku ( Tokyo : Firumu āto-sha , 18_Miy

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by other hands: environment and apparatus in 1960s intermedia 415

2002 ), 331 . More fully, Matsumoto writes that Manabe Hiroshi’s “Cinepoem Work No. 1” is

“an eff ort to express the anti- or non-realism of illustration’s dépaysement as the madness of the urban by fl inging illustration out in the street.”

69 . Matsumoto Toshio , “Ore tachi wa minna kichigai Piero da,” Dezain hihyō , no. 6 (July 1968 ): 42 , cited in Ridgely, “Th
e 3-D Future versus a 4-D Present at Expo 70,” forthcoming
article.

70 . “I understood that the composite term intermedia, unlike the idea of addition of diff erent genres like the old idea of composite art [ sōgō geijutsu ] designated an AND, a “ と ”not only between one genre of art and another but across various other conjunctions, for example, between art AND technology, or environment AND art, life [ seikatsu ] AND art, media AND message, aspiring to totalize the relational structure of perception and cognition.

Around 1960, happenings, events, and concrete poetry had been a groping [ mosaku ]

toward an attempt to transcend in a mode of multiplication the shared/common lacks or common intentions of established genres.” Ishiko Junzō , “Geijutsu wa sangyō kyōryoku no tame ni aru no ka—kurosutōku intāmedia sōhyō” [Does art exist to collaborate with industry? Th
oughts on Crosstalk Intermedia], Eiga hyōron (April 1969 ): 81–84 .

71 . See M. Sas , Experimental Arts in Postwar Japan: Moments of Encounter, Engagement, and Imagined Return ( Cambridge, MA : Harvard University Asia Center , 2010 ), 183 .

72 . Matsumoto, “Ekusupandiddo shinema no tenbō,” 172.

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chapter 19
v i r a l c o n tag i o n i n t h e
ri n g u i n t e rt e xt
carlos rojas

Reproduction . Reproduction. Reproduction. Reproduction .

A virus’s instinct is to reproduce. A virus usurps living structures in order to reproduce itself.

—Koji Suzuki, Ring

A thing in para , moreover, is not only simultaneously on both sides of the boundary line between inside and out. It is also the boundary itself, the screen which is a permeable membrane connecting inside and outside.

—J. Hillis Miller, “Th
e Host as Critic”

As if narrating a scene out of his 2002 fi lm, Th
e Ring , American director Gore Verbinski
ominously describes how, in 2001, “they just sent me the tape—a really bad-quality tape, which was horrifying.” 1 He adds that the tape was “the worst quality videotape I had ever seen—the dub of a dub of a dub. I couldn’t even read the subtitles.” 2

Th
e videotape in question was a copy of Hideo Nakata’s Ringu (Ring, 1998), which was being pitched to DreamWorks Pictures for a potential English-language remake. Even as Nakata’s fi lm was providing the basis for a new Hollywood version, it was already an adaptation in its own right, having been partially inspired by Chisui Takigawa’s 1995
tele-movie, Ringu: Kanzenban (Ring: Th
e Complete Edition), which itself was based
on Koji Suzuki’s 1991 novel, Ringu (Ring). 3 Following Ringu ’s enthusiastic reception in Japan, an independent agent reportedly sent a sample tape to one of the studio’s development executives, who made a copy for two of his producers, who in turn sent Verbinski the degraded “dub of a dub of a dub,” about which he subsequently complained so enthusiastically. 4

Produced for a little over a million dollars, Nakata’s Ringu was released in Japan as part of a double feature with its own sequel, Rasen (Spiral, directed by Joji Iida), and, had they 19_Miy

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viral contagion in the ringu intertext 417
been a single work, the approximately $13 million they earned at the domestic box offi ce
would have made them the highest-grossing Japanese horror fi lm ever. DreamWorks optioned the rights to the fi lm for $1.2 million and then invested nearly $50 million more to produce Th
e Ring , which went on to earn nearly a quarter of a billion dollars in global box offi
ce returns. 5 Th
e resulting commercial success of the Hollywood block-
buster helped encourage a new wave of sequels and adaptations, together with an entire subgenre of psychological horror fi lms. Known as J-Horror, this genre is composed not only of Japanese fi lms but also of foreign remakes and adaptations and is distinguished from violent “slasher” fi lms by their more refl ective fascination with—as one critic succinctly puts it—“recurring visions of ghostly schoolgirls, dark water, viral curses, and disrupted families.” 6

Not only does Verbinski’s bootleg copy of Ringu illustrate the reproductive logic underlying the cinematic franchise within which Nakata’s fi lm was embedded, it also mirrors the fi gure of the haunted tape at the heart of the work itself. Ringu famously revolves around a video that kills its viewers in precisely seven days—unless they manage to fi rst make a copy and show it to someone else. In theory, the result is a self-perpetuating chain in which the video passes infectiously from viewer to viewer, manipulating its viewers in order to reproduce itself. In practice, however, each new copy of the video diff ers in perceptible ways from the preceding one, just as each new iteration of the Ringu narrative inevitably strays from those that preceded it. Th is iterative logic contributes to the dramatic suspense behind Nakata’s fi lm while also providing the driving force behind the continually evolving Ringu intertext itself. 7

Nakata’s 1998 fi lm, for instance, was based on a 1991 novel by Koji Suzuki, which was followed by two sequels, Rasen (Spiral, 1995) and Rupu (Loop, 1998) together with a prequel, Birthday (1999). Th
e trilogy in turn inspired a Japanese tele-drama (1995), a

Japanese radio drama (1996), two television miniseries (1999), a Korean-language fi lm ( Th
e Ring Virus , 2000), a myriad of manga series (by Kojirou Nagai, Misao Inagaki, Meimu, and others), and even a video game ( Th
e Ring: Terror’s Realm , Sega Dreamcast,

2000). Nakata’s 1998 adaptation of Ring was released on a double bill with Joji Iida’s adaptation of Spiral —though, given the comparatively tepid response to the latter work, his producers asked Nakata to direct a new sequel to his earlier adaptation, titled Ringu II (1999). Following Verbinski’s 2002 English-language adaptation, DreamWorks invited Nakata himself to direct an English-language sequel, Th e Ring 2 (2005), featuring a completely new storyline. A third installment in the American franchise, Th e Ring

3D , is slated for a 2014 release.

Mediating between the 1998 Japanese version of Ringu and the 2002 Hollywood blockbuster it helped inspire, Verbinski’s “horrifying” bootleg video can be compared to a virus, and as such it draws attention to the viral underpinnings of both fi lms. Suzuki’s original novel had posited that the pernicious video was, quite literally, viral in nature, and while this microbiological plotline was elided from both Nakata’s and Verbinski’s cinematic adaptations, it does resurface in Kim Dong-bin’s 2000 Korean-language remake.

Viruses are paradigmatically interstitial fi gures, positioned, as a character in Suzuki’s Ringu puts it, “on the border between living and non-living things.” 8 Consisting of little 19_Miy

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418 carlos rojas
more than strands of genetic material, viruses lack the ability to produce proteins or reproduce themselves without relying on a host organism, and consequently scientists sometimes refer to them as being positioned at the very “edge of life” itself. 9 It is, however, precisely this quality of possessing a sort of “borrowed life” 10 that has helped transform viruses into powerful symbols of reproductive fecundity, generating a body of discourses that attribute animistic qualities to a wide range of sociocultural phenomena.

Here, I will take these viral implications of Verbinski’s bootleg copy of Ringu as my entry point into an analysis of Nakata’s fi lm and of the broader cultural context within which it is embedded.

Paratexts

More than a boundary or a sealed border, the paratext is, rather, a threshold , or—a word Borges used apropos of a preface—a “vestibule” that off ers the world at large the possibility of either stepping inside or turning back.

—Gerard Genette, Paratexts: Th
resholds of Interpretation

Nakata’s Ringu is framed by static. Th
e fi lm begins with a paratextual sequence identify-
ing the work’s title, producers, distributors, author, screenwriter, and director, whereupon the entire screen devolves into empty static. Aft er a few seconds, this static resolves into a tight close-up of a broadcast of a Japanese baseball game, and as the camera slowly pulls back it reveals that the game is being displayed on a television in a bedroom, where two teenage girls are exchanging stories about a killer videotape.

Th
e static-fi lled screen at the beginning of Ringu marks the structural limits of the fi lm, while at the same time anticipating one of the central themes of the work itself. In particular, Ringu revolves around a haunted video that is itself both framed and contaminated by static, and while these static distortions may be seen as indexical traces of the process of mechanical reproduction that yielded the video in the fi rst place, they also symbolize the porous boundaries that exist between the video proper and the broader context within which it is embedded. As an analogue technology, video recordings necessarily carry discernible traces of the reproductive process itself, discrete distortions that mark the distance between the copy and its origin. In practical terms, therefore, the static visible in the Ringu haunted video constitutes a tangible reminder of the video’s technological origins, as well as an anticipation of the chain of copies that the video threatens to engender. More abstractly, the video’s distortions mirror the virulent eff ects that it itself has on its viewers. Each time a victim is seen dying as a result of having watched the video, for instance, the moment of death is presented as though viewed through a low-resolution photographic negative ( see Fig. 19.1 ), suggesting that the video’s victims have somehow entered the representational space of the video itself.

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viral contagion in the ringu intertext 419

figure 19.1: Tomoko at the moment of her death.

Source: Hideo Nakata’s Ringu , 1998.

Ringu ’s haunted video is fi rst introduced in the fi lm’s opening narrative sequence.

One of the girls, Masami, is telling her friend Tomoko about a boy who tried to record his favorite television show while on vacation with his parents on Japan’s Izu Peninsula.

Not realizing that television channels in Izu are set to diff erent frequencies from those back in Tokyo, the boy ended up recording from what in practice should have been an empty bandwidth. Rather than mere static, however, what he saw when he subsequently tried to watch the tape was instead a series of mysterious scenes culminating in an image of a woman informing him that he would die in seven days—and sure enough, a week later he was found dead. Upon hearing this story, Tomoko appears genuinely distressed, confessing that she and some friends recently watched a similar “weird video.” Now it is Masami’s turn to be dismayed, though Tomoko initially tries to laugh it off and claims she was merely pulling her friend’s leg. Th
e girls continue to banter back and forth, until
the ringing of a telephone jolts them back to solemnity.

In this sequence, the girls introduce the haunted video via a set of stories, while repeatedly disavowing the reliability of those same stories. Masami, for instance, dismisses her own account as being “just a rumor,” while Tomoko states that her claim to have watched the tape was merely a “joke.” Th
eir descriptions, in other words, are simultaneously gen-
erated and disavowed by the discursive environment within which they themselves are positioned, and to the extent that the stories are to be believed, they imply that the video originated out of an undiff erentiated electromagnetic fi eld, the traces of which remain visible in the static distortions that frame and contaminate the resulting video.

Following this opening sequence, the focus of Nakata’s fi lm shift s from the two girls to Tomoko’s aunt, a television reporter by the name of Reiko Asakawa. Asakawa has been assigned to investigate a story about a deadly videotape that allegedly kills its viewers 19_Miy

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420 carlos rojas
and, while she initially dismisses the account as a mere urban legend, she begins taking the topic more seriously aft er learning that her own niece and several other high school students have died almost simultaneously under mysterious circumstances.

Asakawa’s quest to uncover the cause of her niece’s death eventually leads her to the same Izu Peninsula rental cabin where Tomoko and some friends had spent the night a week before their demise. Th
ere, Asakawa fi nds the haunted tape tucked away at the end
of a shelf of rental videos in the administrative offi
ce of the cabin complex, and it initially
catches her eye precisely because it is in an unlabeled, white case.

Th
e same lack of an immediate paratextual frame that draws Asakawa’s attention to the haunted tape implicitly underscores the signifi cance of the contextual environment within which the tape is discovered. As the camera pans back and forth across the rental shelf, it reveals that all of the other tapes are in colorfully decorated boxes, with most of them being Japanese rereleases of well-known foreign fi lms. Th
e two tapes positioned
fi rst in Asakawa’s line of sight, for instance, are the early 1980s classics Raiders of the Lost Ark (1981) and 24 Hours (1982) ( see Figure 19.2 ). 11 Th ese happen to be the same two titles

Hiroshi Takahashi singles out in the fi lm’s screenplay, just as Spielberg’s Raiders is one of the four titles Suzuki mentions in the corresponding scene from the novel (with the other three being Star Wars [1977], Friday the 13th [1980], and Back to the Future [1985]). 12

While the overlapping lists of Hollywood movie titles noted in each of these three iterations of the Ringu narrative might appear to have little in common with the fi gure of the fi ctional haunted video itself, they do speak to issues of technological and cultural reproduction and are of critical relevance to the narrative as a whole. In particular, each of these Hollywood blockbusters was released during the fi rst decade of the modern video era, which could be dated back to the introduction of the VHS video recorder figure 19.2: Shelf of rental videos at the Izu Peninsula rental cabin offi ce.

Source: Hideo Nakata’s Ringu , 1998.

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viral contagion in the ringu intertext 421
in 1977 and which granted consumers the ability to conveniently copy fi lms and other audiovisual texts. 13 Furthermore, each of these Hollywood fi lms went on to inspire vast franchises that included countless sequels, adaptations, homages, and spinoff s, including the sorts of foreign editions that appear on the Izu cabin rental shelf. Just as Ringu ’s conceit of the haunted video refl ects the specter of video recording technology, the complex chain of adaptations and remakes within which each iteration of the work is embedded is a product of the same conditions of cultural production that generated the Hollywood blockbusters visible on the rental shelf. In place of a paratextual frame identifying the haunted videotape per se, therefore, the contextual environment of the rental shelf points to the intertwined phenomena of mechanical and cultural reproduction that underlie both the haunted video and Nakata’s fi lm itself.

When Nakata’s camera zooms in on the unlabeled video tape, it abruptly switches to a grainy, fl ickering footage resembling that of a repeatedly dubbed video, suggesting that Asakawa’s discovery of the haunted tape is perceived as if through the fi gurative gaze of the tape itself ( see Figure 19.3 ). Th
e distortions that contaminate this footage of the dis-
covery of the tape mirror the static found in the video itself. In fact, when Asakawa tries to watch the tape, she initially thinks that there must be something wrong with the VCR
since all she sees is blank static. As the screenplay explains,

At fi rst it looks like nothing has happened—then Asakawa realizes that she is now viewing recorded static instead of broadcast static. She watches, waiting, but the static continues unbroken. Asakawa looks down at the remote, is about to press fast forward, when suddenly the picture on the screen clears and for a moment she thinks she’s looking at the moon. 14

figure 19.3: Shot of the videotape containing the haunted video.

Source: Hideo Nakata’s Ringu , 1998.

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422 carlos rojas

Th
is static is positioned at the very margins of the video itself, functioning both as a limit point of the video’s status as a meaningful text and as an indexical trace of the electromagnetic fi eld out of which the video originated in the fi rst place. Rather than signifying an absence of content, in other words, the static visible at the beginning of the video is part of the text itself, a product and reminder of the electromagnetic static out of which the video ostensibly originated in the fi rst place.

Aft er several seconds of static, the haunted tape fi nally begins to display recognizable images. We see what appear to be clouds moving across the face of the moon, followed by a woman combing her hair in the mirror. Th
ere is also a shot of Japanese characters
and letters crawling around like insects, followed by a close-up of a human eye inside which there appears a refl ection of a Japanese character. 15 Th
e sequence culminates with
a shot of a well located in the middle of a small clearing, aft er which the tape reverts back to empty static. Looking drained, Asakawa turns off the television set but continues star-ing at the blank screen—a refl ection of her face clearly visible in the dark glass. Suddenly, she notices what appears to be a refl ection of a woman dressed in white standing behind her, but when she spins around to look she fi nds there is no one there. Instead, a white telephone starts ringing.

Th
e warped refl ection of Asakawa’s face that appears on the convex surface of the television screen symbolizes her fi gurative entry into the televisual space occupied by the haunted video, even as the video’s virulent contents are themselves inexorably worming their way into her own psyche. Conversely, her glimpse of what appears to be a refl ection of a white-clad female fi gure in the television screen foreshadows the video’s own intrusion into the “real” world. Th
is passage from the video world to the outside world is real-
ized most dramatically near the end of the fi lm—when a television is seen playing the fi nal scene from the haunted video and then proceeds to show an additional segment not visible in the original video. In this supplementary segment, a woman dressed in white crawls out of the well and lurches toward the camera. Even aft er reaching the plane of the television screen, she literally crawls out of the television and toward the viewer. Th is
scene was not present in Suzuki’s original novel, and Nakata acknowledges that he was inspired by a similar scene in David Cronenberg’s classic sci-fi fi lm Videodrome (1983).

Nakata’s depiction of Sadako’s traversal from a televisual sphere into the “real” world, therefore, could also be seen as a metaphor for the intertextual movement of representational motifs from one work to another—and, more generally, a fi gure for the continual circulation of the Ringu narrative between diff erent works and media.

Th
e telephone that rings aft er Asakawa watches the video provides a link between the domain of the video and that of the outside world. Th
roughout the fi lm, similar tele-
phone calls follow each initial viewing of the video, and collectively they not only mark the video’s intrusion into the fi ctional space of the fi lm but also provide the inspiration for the title of the work itself. Suzuki used a transliteration of the English word ring for his 1991 novel, and as the narrator of his 1995 sequel, Rasen (Spiral), observes at one point, He [the novel’s protagonist] was most familiar with [the word’s] use as a noun to mean “circle.” But he also knew that it described the sound a bell or a telephone 19_Miy

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viral contagion in the ringu intertext 423
makes; it could be a verb meaning “to cause a bell or a telephone to sound,” and by extension, could mean calling someone on the phone or summoning someone by means of a bell.” 16

Each of the subsequent adaptations and remakes of the 1991 novel has used a variation on this same title. Kim Dong-bin’s 2000 Korean-language remake, for instance, was titled Ring: Virus —using a Korean term, 慣 ( ring ), that is a transliteration of the English term ring , though one that is not normally used to refer to telephone calls. When Verbinski directed his American adaptation, meanwhile, he retransliterated the Japanese transliteration back into English, and when the Hollywood version was released in Japan, the retransliterated title was transliterated yet again back into Japanese, though this time with the addition of the defi nite article that had been added to the title of the American version: Za ringu . Th
e result is a process of translingual circulation comparable to the children’s game of “telephone,” in which a phrase is repeatedly passed from one child to another, undergoing a series of compounded deviations along the way.

Th
e static distortions and telephone calls that frame the haunted video can be seen as paratextual elements marking the limit point of the video as a meaningful text, even as they symbolize the conditions of possibility out of which the video emerges in the fi rst place. Gerard Genette distinguishes between two kinds of paratexts: peritextual material, which is directly linked to the primary text, and epitextual elements, which are physically separate from the text but nevertheless contribute to the discursive context within which the work is received. 17 In Ringu , the video static and the telephone are both positioned simultaneously inside and outside the video as such. Th e static obscures
the contents of the video while gesturing to the technological origins of the tape itself.

Conversely, the telephone call initially distracts the fi ctional viewer’s attention from the video while conveying a message that seems as though it originated from within the video itself. 18 As paratextual elements, the static and telephone are simultaneously proximate to and distinct from the haunted video, in that they contain information that is relevant to understanding the video’s signifi cance even while remaining functionally independent of the video as an autonomous text.

Th
e basic plot of Nakata’s fi lm revolves around an attempt to reunite the video with its fi gurative paratextual origins—which is to say, the contextual information that might help explain, and thereby contravene, the video’s virulent power. Th e contents of the
haunted video are revealed to be the psychic projections of the spirit of a young woman by the name of Yamamura Sadako, who several decades earlier had been buried alive in a well on the site of the Izu cabin complex where the video was found. To the extent that the video functions as a concrete manifestation of what Freud calls repetition compulsion, or the involuntary reenactment of an unresolved trauma, the plot of Ringu itself revolves around an attempt to uncover this traumatic origin (and, quite literally, unearth Sadako’s body from the bottom of the well) in the hope that this will help bring an end to the video’s insidious pattern of self-replication. In Suzuki’s earlier novel, meanwhile, this psychic/psychological explanation is interwoven with a microbiological one, in that Sadako is revealed to have been infected with smallpox just before she was thrown into 19_Miy

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424 carlos rojas
the well, and this same viral presence then infects the imagery that her spirit psychically projects onto the Izu videotape. As a result, the viral traces of Sadako’s presence are presented as being simultaneously outside and inside the video—functioning both as a severed epitext that the novel’s protagonists struggle to recover and as an internal peritext that is always already contained within the tape itself. Positioned at the very margins of the text as a coherent entity, these paratextual elements underscore the productively destabilizing nature of these textual boundaries themselves.

Th
e block of static at the beginning of Ringu , therefore, could be seen as a symbol of this elided viral presence in the fi lm. Just as a virus is fi guratively positioned at the conceptual borders between animate and inanimate matter, this static limns the boundaries of the cinematic text as a meaningful entity. Th
e static, in other words, is signifi cant pre-
cisely insofar as it signifi es an absence of meaning. It symbolizes the text’s reproductive potential precisely insofar as it is presented as an indexical trace of a failure of (mechanical) reproduction. It is, fi nally, a paradigmatic paratext precisely insofar as it complicates the question of the text’s relationship with its immediate environment.

Parergons

Parergon: neither work ( ergon ) nor outside the work [ hors d’oeuvre ], neither inside or outside, neither above nor below, it disconcerts any opposition but does not remain indeterminate and it gives rise to the work.

—Jacques Derrida, Th
e Truth in Painting

One of the key clues that leads Asakawa to the haunted videotape is her discovery of a packet of photographs her niece had left to be developed before her death. As Asakawa fl ips through the photos, she notices that in one image of Tomoko posing with her friends in front of a rental cabin, the teenagers’ faces are all grotesquely blurred, to the point of being virtually unrecognizable ( see Figure 19.4 ).

Th
e signifi cance of these faces, it turns out, lies not so much in what they represent, but rather in what they don’t . Th
e blurred faces constitute a representational
aporia that encourages a reassessment of the signifi cance of the semiotics of representation within the fi lm as a whole. In this sense, the blurred faces may be compared to anamorphic images that only become intelligible when viewed from an oblique angle or through a special lens or mirror. In Hans Holbein’s celebrated portrait Th e

Ambassadors (1533), for instance, the rigorously mimetic (even hypermimetic 19 ) double portrait of two “ambassadors” surrounded by their worldly accouterments stands in stark contrast with an indistinct white mass hovering in the foreground. Th ough
positioned in the center of the painting, this amorphous blob does not become recognizable unless the painting is viewed from a sharply oblique angle, whereupon the blur resolves into a perfectly proportioned and crisply rendered image of a human skull ( see Figure 19.5 ).

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viral contagion in the ringu intertext 425

figure 19.4: Photograph of Tomoko and friends posing in front of the Izu rental cabin.

Source: Hideo Nakata’s Ringu , 1998.

figure 19.5: Hans Holbein the Younger, Jean de Dinteville, and Georges de Selve ( Th e

Ambassadors ). Photo credit: National Gallery Picture Library.

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426 carlos rojas

One way of reading Holbein’s painting would be to see it as an existentialist critique of the trappings of social status that are depicted in the work’s surface plane of representation. More abstractly, however, the anamorphic image in the foreground invites a critical interrogation of the perspectival attitudes presupposed by the work itself. While the representational conventions of single-point receding perspective presupposes a unitary viewing position directly in front of the work, Holbein’s painting instead postulates (at least) two distinct perspectives, each of which yields a radically diff erent understanding of the work and its implications. If the painting is viewed from the front, the two ambassadors and their material surroundings occupy the focal point of the image, while if it is viewed at a sharp angle from the far right of the painting, the two fi gures fade into a foreshortened blur as the image of the skull emerges as the new focal point of the work.

Jacques Lacan, in an infl uential discussion of the painting, notes the irony that it presents

“the subject as annihilated” precisely at a historical moment when “the subject emerged and geometral optics was an object of research.” He compares the work’s fi gurative erasure of the subject to an act of symbolic castration, but adds that this elision also symbolizes more specifi cally “the gaze as such, in its pulsatile, dazzling, and spread out function.” 20

For Lacan, the gaze—like the phallus—is positioned at the margins of the Self, anchoring the subject’s self-conception precisely insofar as the gaze constantly threatens to become fi guratively severed from the subject. Holbein, by requiring the viewer to approach his painting from two distinct perspectives, fi guratively transforms his work into a symptom of this severed gaze itself, illustrating necessary possibility that viewers may become separated from the perspectival position to which they have been assigned.

By a similar logic, the teenagers’ distorted faces in the Izu cabin photograph can be seen as a visible manifestation of the mark that the haunted video has left on their psyches.

More generally, these distortions also symbolize the traces that all cultural artifacts may leave behind on the consciousness of their viewers—as they aff ect, in subtle and profound ways, viewers’ memories, attitudes, and beliefs. Th
e anamorphic logic of the rental cabin
photograph, therefore, lies in its ability to depict, at a strictly representational level, the location of the haunted tape, while suggesting, at a metarepresentational level, the video’s psychic impact on its viewers as well as the fi lm’s psychological impact on its audience.

Th
ere is a similar self-referential twist in Spiral , Suzuki’s sequel to Ring , which picks up where Ring leaves off . Asakawa, who at the end of Ring is last seen driving down the highway with the haunted tape and a VCR in the front seat, determined to have his elderly parents view and copy the video to lift the curse from his son, is now in a coma following a car crash, as a new set of protagonists continue trying to unravel the mystery of the deadly videotape. 21 Th
ey study the video, collect information on its victims,
and even sequence the DNA of the virus with which all of the victims are found to have been infected. At one point, the protagonists gain access to Asakawa’s personal computer, where they fi nd a series of fi les collectively labeled ring , containing a narrative account of the reporter’s investigations into the origins and signifi cance of the haunted tape. Th
is narrative is presumably equivalent to the content of Suzuki’s preceding novel, except that its uncannily precise details give its fi ctional readers the impression that they personally experienced the actual events in question.

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viral contagion in the ringu intertext 427

Th
e reason for the text fi le’s mimetic power, it turns out, is that it has become contaminated by the same viral presence that had infected the original video. Suzuki briefl y introduces this theme of viral infection in Ring but develops it in signifi cantly more detail in Spiral , in which he observes that viruses are “a strange form of life: they lack the power to reproduce on their own. On that score, they actually fall somewhere between the animate and the inanimate. What a virus can do is burrow in the cells of another living creature and use them to help it reproduce.” 22 Later, the narrator of the novel suggests that it is precisely viruses’ indeterminate ontological status that permits them to jump from one representational medium to another:

A virus was something that inhabited the gray area between life and non-life, something that amounted to little more than information, whose very nature it was to eff ect dramatic changes in itself in response to its environment. Th at it should
switch from the form of a video to the form of a book didn’t come as much of a shock. 23

While this passage is ostensibly describing viruses’ ability to move between visual and textual media, it also aptly describes the way in which the concept of the virus moves between the fi elds of biology and culture. Th
e English word virus is etymologically
derived from a Latin term for poisons or noxious substances ( virus ) and was used to describe an agent causing an infectious disease as early as the beginning of the eighteenth century, 24 nearly two centuries before the discovery of “actual” viruses near the end of the nineteenth century. Even aft er the term began to be used to refer to microscopic organisms, it continued to be used in a more metaphorical sense to refer more generally to pathogens or poisons. More recently, the concept of the virus has been used to describe cultural phenomena that reproduce themselves as if possessing a life of their own, with variants of the concept spreading infectiously across a wide variety of conceptual domains.

As the protagonist of Spiral comes to realize the virulent nature of Asakawa’s contaminated text fi les, he discovers with alarm that someone has published the narrative contained in those fi les as a stand-alone volume. Th
e resulting novel goes through multiple
printings as it quickly climbs the best-seller charts, even providing the inspiration for a major motion picture. Th
e protagonist expresses concern that this is only the beginning
of an ineluctable dissemination of the virus throughout the global media sphere:

. . . And then the movie would hit the video rental shops, and then it’d be broadcast on TV. Th
e images would spread far more quickly than they ever could have through one-copy-at-a-time dubbing. Th
is would be reproduction at an explosive rate. 25

Th
e novel’s vision of irrepressible cultural reproduction is apocalyptic, and prophetic.

Published in 1995, the same year that Suzuki’s Ring was fi rst adapted for television, Spiral presciently anticipates the cultural phenomenon that the Ring intertext had only begun to become. Th
e fi ctional virus’s ability to evolve from one medium to another
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428 carlos rojas
variety of media, languages, and regions—ranging from fi ction to television, cinema, video games, and beyond.

Spiral ’s emphasis on the viral dimension of the haunted video illustrates the viral quality of what Richard Dawkins calls memes, or “viruses of the mind.” 26 Dawkins introduced this concept of the cultural meme in his 1976 book Th e Selfi sh Gene , in the
context of his more general argument that individual genes, rather than entire organisms, are the primary units of natural selection. He argues that genes function as virtual viruses that fi guratively parasitize their host organisms in order to help maximize their own chances of survival and self-reproduction. Dawkins then proposes the concept of the meme as a cultural correlate of the gene and cites as examples “tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches.” He quotes a colleague to the eff ect that

memes should be regarded as living structures, not just metaphorically, but technically. When you plant a fertile meme in my mind, you literally parasitize my brain, turning it into a vehicle for the meme’s propagation in just the way that a virus may parasitize the genetic mechanism of the host cell. 27

Dawkins’s use of a colleague’s quote to describe the parasitic nature of memes is ironically apt, as it points to the way in which his concept of the meme had already begun to assume a meme-like life of its own, parasitizing the brains of Dawkins’s own interlocutors. In fact, Dawkins’s concept of the meme eventually became such a powerful meme in its own right that Dawkins himself recalls feeling “a little alarmed” at how overenthu-siastic readers have taken the concept far beyond what he claims to have been his own

“original modest intentions.” 28

Dawkins elaborated on his original concept of the meme six years later, in his volume Th
e Extended Phenotype , the primary thesis of which is that a gene’s phenotypic expressions are not limited to an organism’s observable traits but rather may also include the organism’s eff ects on its immediate environment. In passing, however, Dawkins also revisited his earlier discussion of memes, noting that he originally had not diff erentiated carefully enough between abstract memes and their perceptible phenotypic expressions. Given the general concerns of the latter volume, however, he could also have made an inverse point regarding the fundamental interconnections between memes’ immediate phenotypic expressions (e.g., “tunes, catch-phrases,” etc.), and their own “extended phenotypes,” which is to say the broader cultural and intellectual environment within which they are positioned.

One implication of this attention to a memetic “extended phenotype” is that it demands a reassessment of how we understand the relationship between a cultural text and its immediate environment. Jacques Derrida explored a related issue in his analysis of what he calls the parergon —a term he borrows from Kant’s discussion of elements positioned at the margins of a cultural work (an ergon ). Derrida argues that the supplementary status of the parergon renders its position ontologically indeterminate, in that it is an element that “inscribes something which comes as an extra, exterior to the proper 19_Miy

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viral contagion in the ringu intertext 429
fi eld . . . but whose transcendent exteriority comes to play, abut onto, brush against, rub, press against the limit itself and intervene in the inside only to the extent that the inside is lacking.” 29 Like a frame around a painting, the parergon is simultaneously inside and outside the work, affi
rming the work’s status as a cultural artifact precisely by virtue of its position in the contextual environment against which the work is implicitly defi ned.

By a similar logic, the blurred faces in the rental cabin photograph in Ringu help shift the viewer’s focus from the image as such to the parergonal frame within which it is located. In particular, the faces underscore the viewer’s role in bringing cultural texts like the photograph into existence, even as he or she is inevitably marked by those same texts themselves. Th
e viewer, in other words, plays a critical role in creating and maintaining the parergonal frame that constitutes a cultural work as such, even as the viewer is, in the process, drawn into the cultural work itself.

Parasites

A parasite is neither the same as nor diff erent from that which it parasites. Th e
possibility of fi ction cannot be derived.

—Jacques Derrida, Limited Inc

While Asakawa’s gaze is initially drawn to the hideously deformed faces positioned at the center of the photograph, there is another, more subtle, distortion at the outer figure 19.6: Photograph of Tomoko and friends posing in front of the Izu rental cabin, with partially erased date stamp visible in the lower right-hand corner.

Source: Hideo Nakata’s Ringu , 1998.

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430 carlos rojas
margin of the same print—a faint, horizontal ripple in the lower right-hand corner of the photograph ( see Figure 19.6 ). 30 Th
is initial shot of the photograph is only held for an
instant before the camera cuts away, and when it returns a few seconds later for a tight close-up, the relevant corner of the print is no longer visible. Th ere is another close-up
shot of the print when Asakawa arrives at the cabin, as she compares the photographic image to the scene in front of her, but here too the lower right-hand corner is cropped out of the frame.

Although the original content of this elided portion of the image remains eff ectively invisible to viewers of the fi lm, it may nevertheless be readily inferred from the photograph’s immediate context. Th
e other prints in the roll are all marked with a bright
orange date-stamp that reads ’97 08 29 , or August 29, 1997 ( see Figure 19.7 ). Assuming that the blurred face photograph was taken aft er the others in which the teenagers’

faces appear normal, the obscured date stamp presumably corresponds to the dates August 29 or 30. Th
e systematic elision of this date stamp from the fi lm’s various shots of the rental cabin photograph, however, paradoxically draws the viewer’s attention to the signifi cance of the elided date, together with more general considerations of the historical context within which the photograph (not to mention the fi lm as a whole) is positioned.

Apart from the date stamps that are fl eetingly visible in the other photographs of Tomoko and her friends, Nakata’s fi lm contains no other direct reference to the year in which the work is set. Th
e fi lm does follow Suzuki’s novel in including a series of
captions specifying the dates of the unfolding action—but while Suzuki’s headings specify the day, month, and year , Nakata’s corresponding subtitles note instead the day, month, and day of the week . Th
e opening sequence in the girl’s bedroom, for instance, is

figure 19.7: Photograph (with date stamp) of Tomoko and friends posing at the Izu rental cabin complex.

Source: Hideo Nakata’s Ringu , 1998.

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viral contagion in the ringu intertext 431
dated September 5 in both the novel and the fi lm, but while the novel specifi es the year (1990), the fi lm instead notes the day of the week (Sunday). It turns out, however, that September 5 actually did not fall on a Sunday in either 1990 (the year noted in the novel) or in 1997 (the year that appears in the photograph’s date stamp in the fi lm). Instead, the most recent year prior to the 1998 release of the fi lm in which the dates and days of the week specifi ed in the fi lm’s subtitles line up was in 1993.

To the extent that the elided date-stamp of the rental cabin photograph mirrors the more general omission, in the fi lm as a whole, of any direct mention of the actual year in which the work was presumably set, 31 we may treat the double elision as a second-order anamorphic distortion that invites a provocatively off -center perspective on the work as a whole. For instance, one result of the fi lm’s implicit recalibration of the novel’s original date headings from 1990 to 1993 is that the new temporal span of the fi lm coincides almost precisely with the fi nal weeks of the inaugural run of the Biosphere II project.

Located on a three-acre plot in central Arizona and featuring a diverse array of natural habitats, Biosphere II was conceived as a replica of the earth’s own biosphere, and on September 26, 1991, a crew of eight men and women were locked inside the hermetically sealed enclosure. For the next two years they attempted to survive using only the renewable resources available to them within the miniature biosphere, enduring a series of crises ranging from severe oxygen shortages to infestations of fi re ants, until the mission concluded on September 26, 1993—which is to say, just four days aft er the (pre-sumptive) date of the fi nal scene in Nakata’s fi lm.

Of course, one might object that neither the photograph’s elided date-stamp nor the process of elision itself are actually part of the fi lm proper but rather are merely incidental artifacts of the fi lmmaking process as such. Th
e apparent erasure of the photograph’s
date stamp, for instance, may have been purely accidental, just as the implicit recalibration of the novel’s date headings may have been merely the result of an attempt to make the setting of the work appear more indeterminate. On the other hand, there is suggestive evidence within the work itself that would appear to invite this sort of “parergonal”

reading. Nakata’s entire fi lm, aft er all, is in eff ect a master class of cinematic close reading, as we repeatedly see the protagonists pouring over the haunted video, breaking it down, and analyzing it frame by frame. At one point, they even play part of the video backward in slow motion, uncovering what appears to be a Japanese phrase embedded within what had seemed to be merely random background noise. Suzuki’s novels, meanwhile, carry this emphasis on textual analysis even further. In Ring , for example, even the periodic fl ickers of darkness in the video are found to be potentially meaningful (they are revealed to be artifacts of Sadako’s blinking of her eyes when she originally saw the scenes contained in the video); in Spiral , the protagonist is an amateur cryptographer who spends much of the novel deciphering a variety of “texts” that would not normally be seen as having a linguistic dimension (such as the DNA of the ring virus); and in the third volume of the trilogy, Rupu (Loop), this attention to close reading is given another turn of the screw when it is revealed that the fi ctional protagonist of Spiral ultimately managed to “read through” the virtual world he inhabited and make contact with the “real world” outside.

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Released the same year as Nakata’s Ringu , Loop reveals that the events described in Ring and Spiral all took place within a virtual world located within a network of super-computers. According to the novel, this virtual ‘biosphere’ known as the Loop project, was initiated in the 1950s not far from the location where the actual Biosphere II would be created in the 1990s, 32 and its goal was to model the evolution of life on earth from its origins up to the present. Th
e idea of the project, as the narrator explains, was to
create life within the virtual space of the computers, pass on DNA from generation to generation, and incorporate the mechanisms of mutation, parasitism, and immunity, thereby creating an original biosphere to simulate the evolution of life on earth. 33

Like the eponymous protagonist of Jorge Luis Borges’s story “Pierre Menard, Author of the Quixote” (who set about recreating the precise historical conditions under which Cervantes composed Don Quixote so that he, Menard, might “produce a few pages which would coincide—word for word and line for line—with those of [Cervantes’s novel]” 34 ), the fi ctional designers of the Loop project manage to model their virtual lifeworld so accurately that the virtual world ultimately yields a contemporary human society virtually identical to the real one. Just as Borges’s narrator discovers that Menard—in creating a text that is verbally identical with its seventeenth-century model—has in fact only succeeded in “repeating an already extant book in an alien tongue,” 35 Suzuki’s narrator similarly discovers that the engineers of the fi ctional Loop project—in creating a precise computer simulation of the evolution of life on earth—
have in fact produced an uncanny replica of the world that becomes overrun by a cancerous virus that makes it necessary to terminate the entire project. Just before they pull the plug, however, one of the fi ctional inhabitants of the Loop world (who happens to be the cryptographer protagonist of Spiral ) manages to decipher the secrets of both the ring virus and of the virtual world he inhabits and, furthermore, is able to make a phone call out to the “real” world. Echoing quite precisely the boundary-crossing phone calls in Ring (which provide a bridge between the spectral world of the haunted video and the fi ctional plane of the Ring text itself), this fi nal phone call in Loop fractures the representational fi eld of the virtual Loop world and, in turn, permits the ring virus to escape into the “outside” world.

Th
is fi ctional premise that the parasitic ring virus from the Loop world has managed to cross over into the “real” world mirrors intersecting reassessments within biology and philosophy regarding the signifi cance of viral parasitism. Recent microbiological and genetic evidence, for instance, suggests that viral processes may have played a critical role in the evolution of life. A comparison of the genomes of closely related species reveals that their genetic diff erences lie primarily not in the actual coding sequences of their genomes, which are oft en remarkably similar, but rather in their noncoding,

“junk” DNA. Microbiologist Luis Villarreal points out that much of the latter junk DNA is actually viral in origin, and although this noncoding DNA is highly stable in evolutionary terms it is also strongly correlated with distinctions at a species level. He suggests that one potential explanation for this apparent paradox is that a frequent cause 19_Miy

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viral contagion in the ringu intertext 433
of species divergence may have been the viral colonization of an organism’s genome, the eff ects of which are primarily visible in the noncoding sequences of the organism’s DNA. Viruses, as Villarreal points out, reproduce very rapidly and furthermore feature a comparatively high rate of genetic mutations per generation, making them in eff ect engines of genetic diversifi cation. Th
ey are capable of generating new genes
that under special conditions (namely, when an RNA-based retrovirus infects an organism’s stem cells) may in turn be written back into the organism’s “own” genome. Th e
implication, therefore, is that while some viruses may be harmful to their hosts, in more general terms viruses have played a critical role in driving the evolutionary development of those same host organisms. 36 Indeed, as a character in Suzuki’s Ring confi dently observes, “What’s certain is that [viruses] have been intimately connected with the appearance and evolution of life.” 37

Derrida reaches a similar conclusion in his analysis of the “parasitic” uses of language.

In a famous discussion of John Austin’s speech act theory, for instance, Derrida notes Austin’s attempts to cordon off certain domains of language use that he deems to be “not serious, but in many ways parasitic upon its normal use.” While Austin cites examples such as words uttered by an actor on stage or read in a poem as paradigmatic examples of what he calls “certain kinds of ill, which infect all utterances,” Derrida by contrast proposes that all utterances are in fact predicated on a condition of “general iterability,”

wherein each utterance is a partial citation of earlier ones and consequently necessarily contains the possibility of iterative deviations. 38 Th
e “parasitism” that Austin sought to
exclude from his theory of performative speech acts, therefore, is precisely the quality that makes language use possible in the fi rst place.

Th
ese parallel refl ections on the inherent productivity of biological and linguistic viral processes, in turn, come together in a recent discussion of what is known as the RNA world hypothesis. Initially proposed by microbiologist Carl Woese in the 1970s, this theory—to which Suzuki’s Loop alludes elliptically when it notes that the Loop’s nascent ecosystem was initially seeded with virtual RNA that provided it with

“the ability to self-replicate” 39 —posits that prior to the development of proteinaceous cellular life there existed “an era of nucleic acid life.” Th
e nucleic acid life consisted of
proto-organisms consisting primarily of primitive ribonucleic acids, and Woese argues that the critical innovation that permitted the emergence of cellular life took place when these nucleic acid compounds developed the ability to produce (amino acid-based) polypeptide chains, which could then be folded into proteins. Th
e signifi cance of this
development, he explains, lies in the introduction to the nascent lifeworld not only of proteins but, more importantly, of a process of symbolic representation wherein “nucleic acid sequences become symbolically representable in an amino acid ‘language.’ ” Woese explicitly compares this development to humans’ acquisition of language and argues more generally that most major evolutionary advances have developed out of similar moments when “some existing biological entity (system) gains the capacity to represent itself (what it is and/or does) in some symbolic form,” thereby producing a “new world” of evolutionary potential, a “vast and qualitatively new phase space for evolution to explore and expand.” 40

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Th
e evolutionary process Woese proposes here also describes quite aptly the narrative logic of Suzuki’s Ring trilogy itself, in that each new volume in the series adds a new metatextual twist to the work that preceded it, and thereby grants the narrative a new fi eld of symbolic representation within which to expand. From a literary narrative of a quest for the origins of a virally infested videotape to a novel about a narrative of a quest for the origins of the viral video to a novel about a virtual reality whose contents corresponds to the preceding novel about a narrative of a question for the origins of the viral video, each iteration of the trilogy deviates from that which preceded it. Th is series
of inversions not only is a formal element of Suzuki’s original trilogy but also describes the cultural logic of the Ringu intertext as a whole, as each new cultural iteration of the narrative transforms the texts that preceded it into paratextual elements within the new text’s contextual universe.

Coda

Th
e tape, occupying a point between the animate and the inanimate, began to resemble a virus.

—Suzuki Koji, Spiral

Th
e bootleg copy of Ringu that Verbinski received in 2001, therefore, can be seen as both a symbol and a symptom of viral reproduction. Even as it helps transmit the Ringu narrative from one cultural host to another, it simultaneously functions as a reminder of the reproductive context within which each diff erent iteration of the narrative is necessarily positioned. In the case of the Hollywood blockbuster that the Verbinski’s bootleg video helped engender, for instance, part of this cultural context was precisely the partial elision of the work’s own textual history. Given that Suzuki’s novel was not translated into English until 2004 and Nakata’s fi lm was not offi
cially released in the United States until

2003 (DreamWorks had purchased the fi lm’s international distribution rights in 2001
when they secured the remake rights, but then deliberately delayed the US release for nearly two years), those earlier Japanese texts initially remained tantalizingly elusive to most American viewers of Verbinski’s fi lm. In the interim, American fans of Th e Ring
curious about its Japanese origins typically had to resort to illicit copies of Nakata’s fi lm obtained over the Internet or elsewhere. In fact, DreamWorks itself alluded to this popular fascination with the work’s Japanese predecessor when it used “novel packaging” to release the DVD version of the Japanese Ringu in the US (the same day, incidentally, that it released the DVD and video versions of the Hollywood remake), “making it look like one of the bootlegs snapped up by US fans obsessed with the original.” 41

More concretely, Verbinski’s bootleg video also anticipated some of the unusual marketing tactics that DreamWorks would use to promote Verbinski’s fi lm, particularly one in which the studio planted unlabeled promotional tapes in public locations around the country. Accompanied only by a suggestive note saying something to the eff ect of “watch 19_Miy

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viral contagion in the ringu intertext 435
this and die,” each of these tapes contained a copy of the fi lm’s infamous haunted video, with no other explanation apart from an Internet address at the end of the video that led to a website containing (fi ctional) testimonials about a deadly videotape. Th is website
turned out to be one of several that had been developed as part of a studio-orchestrated marketing campaign to help generate interest in the fi lm itself. 42

Like the haunted videotape in the rental cabin scene in Ringu , it is precisely the unlabeled promo tapes’ general lack of a paratextual frame that invites a more general refl ection on the contextual environment within which they are positioned. In particular, to the extent that these decontextualized copies of the (putatively) haunted Ringu video were part of what is known as a viral marketing campaign designed to encourage the autonomous reproduction of paratextual discourses relating to the fi lm, they succinctly encapsulate the regime of iterative reproduction around which the work itself revolves.

A similar regime of iterative reproduction, meanwhile, characterizes the cultural logic of global Hollywood. In the face of the growing global hegemony of Hollywood cinema, many nations have set up a system of quotas limiting the number of foreign fi lms that may be introduced in any one year—though even with these strict quotas in place, Hollywood blockbusters frequently end up earning the lion’s share of foreign box offi
ce earnings. For advocates of national fi lm industries, this is an alarming trend, as it threatens the economic and cultural viability of fi lm industries positioned outside of the hegemony of global Hollywood. Even as these national fi lm industries respond to the challenge posed by Hollywood’s market clout by either strategically remaking Hollywood fi lms or carefully cultivating a cinematic aesthetic at odds with the one conventionally associated with Hollywood, Hollywood has increasingly adopted a strategy of investing in coproductions in order to circumvent strict national fi lm quotas. Th e
coproduction strategy allows Hollywood studios, together with producers operating independently of actual studios, to leave their mark on foreign national cinemas (and, of course, take a cut of their proceeds). Th
e result is a process of viral parasitism, wherein

Hollywood eff ectively infi ltrates fi lm markets that are attempting to assert their independence, using them to reproduce and extend its own infl uence.

Notes

1 . Cited in “Biography for Gore Verbinski,” Th
e Internet Movie Database. http://www.imdb.

com/name/nm0893659/bio (accessed July 2010).

2 . Cited in Th
omas Arnold , “ Ringu Calls Ring Fans to the Video Store,” USA Today , October 25, 2002 , 16D .

3 . Koji Suzuki , Ringu [Ring], trans. Robert B. Rohmer and Glynne Walley ( New York : Vertical , 2004 ) . In this essay, I translate the novel’s title as Ring , while referring to Tanaka’s 1998 fi lm by its transliterated title, Ringu . When speaking of Verbinski’s remake, I of course use its actual English title, Th
e Ring .

4 . See Tad Friend , “ Remake Man ,” Th
e New Yorker

, June 2, 2003 ; David Kalat , J-Horror: Th e

Defi nitive Guide to Th
e Ring, Th
e Grudge, and Beyond ( New York : Vertical , 2007 ), 6 .

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436 carlos rojas

5 . Box Offi
ce Mojo, http://boxoffi
cemojo.com/movies/?id=ring.htm (accessed October 15, 2011).

6 . David Kalat , J-Horror , 12 .

7 . For a useful discussion of this iterative logic underlying the Ringu intertext, see Julian Stringer , “Th
e Original and the Copy: Nakata Hideo’s Ringu ,” in Alastair Phillips and Julian Stringer , eds., Japanese Cinema: Texts and Contexts ( London : Routledge , 2007 ) . I borrow the term “Ringu Intertext” from Daniel Herbert, Transnational Film Remakes: Time, Space, Identity (dissertation, University of Southern California, 2008).

8 . Koji Suzuki , Ring , 213 .

9 . E. P. Rybicki , “ Th
e Classifi cation of Organisms at the Edge of Life, or Problems with Virus Systematics ,” South African Journal of Science 86 (1990): 182–186 .

10 . M. H. V. van Regenmortel and M. W. J. Mahy , “ Emerging Issues in Virus Taxonomy ,”

Emerging Infectious Diseases 10 (2004): 8–13 .

11 . In Nakata’s fi lm, the tapes carry the Japanese translations of the movie titles.

12 . See Takahishi Hiroshi, Th
e Ring , trans. J. Lopez, 1995; Koji Suzuki , Ring , 64–65 .

13 . VHS video recorders were fi rst introduced into the United States market in 1977, the same year as the release of Star Wars .

14 . Takahishi Hiroshi, Th
e Ring .

15 . Th
e character is 貞 , which means “chaste” and is pronounced sada , which is short, in this context, for Sadako , the name of the young woman whose spirit is revealed to have created the video.

16 . Koji Suzuki , Spiral , trans. Glynne Walley ( New York : Vertical , 2005 ), 22 .

17 . Gerard Gennette , Paratexts: Th
resholds of Interpretation

, trans. Jane Lwein

( Cambridge : Cambridge University Press , 1997 ), 4–9 .

18 . When Asakawa picks up the phone, she hears the same high-pitched squeal that was audible during one of the scenes in the video, while in other instances people who watch the video receive a phone call in which a woman’s voice informs them that they will die in seven days.

19 . Jurgis Baltrušaitis , Anamorphic Art , trans. J. J Strachan ( Cambridge : Chadwyck-Healey , 1976 ) .

20 . Jacques Lacan , Th
e Four Fundamental Concepts of Psychoanalysis , ed. Jacques-Alain Miller , trans. Alan Sheridan ( New York : W. W. Norton , 1981 ), 88–89 .

21 . Th
ere are many signifi cant diff erences between the novel and the fi lm, including the fact that the novel’s equivalent of Reiko Asakawa is actually called Kazuyiki Asakawa and is a man rather than a woman. In the interest of simplicity, however, I will gloss over these diff erences in my discussion here, except insofar as they are relevant to my general argument.

22 . Koji Suzuki , Spiral , 171 .

23 . Koji Suzuki , Spiral , 256 .

24 . See the Oxford English Dictionary entry for “virus.”

25 . Koji Suzuki , Spiral , 276 .

26 . See Richard Dawkins , “ Viruses of the Mind ,” in Dawkins, A Devil’s Chaplain: Refl ections on Hope, Lies, Science, and Love ( New York : Houghton Miffl in , 2003 ), 128–145 .

27 . Richard Dawkins , Th
e Selfi sh Gene ( Oxford : Oxford University Press , 2006 ) .

28 . Richard Dawkins , “ Chinese Junk and Chinese Whispers,” from the “Foreword ” to Susan Blackmore , Th
e Meme Machine , reprinted in Dawkins, A Devil’s Chaplain , 119–127 , 127 .

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viral contagion in the ringu intertext 437

29 . Jacques Derrida , Th
e Truth in Painting

, trans. Geoff Bennington and Ian McLeod

( Chicago : University of Chicago Press , 1987 ), 56 .

30 . Th
is horizontal band extends from the light-colored pavement to one of the teenager’s dark pants legs.

31 . Th
at is to say, if we ignore the date and year stamps that are fl eetingly visible in the other photographs in Tomoko’s album.

32 . Suzuki’s novel specifi es that the headquarters of the fi ctional Loop Project was located near the four-state border of Arizona, New Mexico, Utah, and Colorado.

33 . Koji Suzuki , Loop , trans. Glynne Walley ( New York : Vertical , 2005 ), 98 (translation revised).

34 . Jorge Luis Borges , “Pierre Menard, Author of the Quixote ,” trans. James Irby , in Borges, Labyrinths , 36–44 , ed. Donald Yates and James Irby ( New York : New Directions , 1964 ) .

35 . Menard is revealed to have produced a partial replica of the original novel, wherein every word is identical yet is endowed with a diff erent set of meanings and connotations.

36 . Luis Villarreal , “ Can Viruses Make Us Human? ” Proceedings of the American Philosophical Society 148 . 3 (2004): 296–323 ; and Villarreal , Viruses and the Evolution of Life ( Washington, DC : American Society for Microbiology , 2005 ) .

37 . Koji Suzuki , Ring , 213 .

38 . Jacques Derrida , Limited Inc ( Evanston, IL : Northwestern University Press , 1988 ) . Th e
quotations from Austin are all cited by Derrida and originally appear in John Austin , How to Do Th
ings with Words ( London : Oxford University Press , 1976 ), 21–22 (italicized words and phrases are as they appear in Austin’s original text).

39 . Koji Suzuki , Loop , 100 .

40 . Carl Woese , “ On the Evolution of Cells ,” Proceedings of the National Academy of Sciences 99 . 13 (2002): 8742–8747 .

41 . David Bloom , “ Tale of the Tape ,” Variety , March 6, 2003 , 3 , cited in Julian Stringer , “Th e

Original and the Copy: Nakata Hideo’s Ringu ,” 300 .

42 . Th
e URL address on the video was www.anopenletter.com , and during the release of Th e

Ring II , the site was revived at a new location, www.an-open-letter.com . Both of these sites were pulled shortly aft er the conclusion of the marketing campaigns for which they were created, though an archived version of the fi rst site was preserved at the Ringworld fan site, Th
e Ringworld Forum www.theringworldforum.com/anopenletter.html , which also contains a discussion of similar promotional videos and websites used to promote the American fi lms: www.theringworldforum.com/promotionsites.html (2001–2007; accessed June 2010). Th
e Ringworld site is no longer available as of December 2010.

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chapter 20
m e d ia m i x a n d t h e
m eta ph o ri c e c o n o m y
o f wo rl d
alexander zahlten

“That we live in more than one world is the formula for discoveries that make up the philosophical excitement of this century.” 1 Th
is sentence by Hans Blumenberg restricts the
excitational potential of the experience of multiple worlds to a certain time period and, to a degree, to a specifi c academic discipline. However, the tension of a single world vis-à-vis multiple worlds has a long tradition with many manifestations and meanings. Th is article
will trace the connotations attached to the metaphors of worlds(s) and liquidity, and their interaction with media culture in Japan, especially in connection with the media mix.

Any exploration of the form and infl ection “world” and liquidity have taken on in the media culture of Japan must understand it as a discursive motion interlocked with a global trajectory. It must also be recognized in its connection to metaphors such as liquidity, which forms a kind of catalyst and complement in relation to multiple worlds.

Th
is attempt will touch upon the broad array of discourses the metaphor has taken eff ect in, from economy to aesthetics, law, and politics, but it will especially focus on the space of media theory and popular culture that provides some of its most explicit expressions.

Th
e opening quote is also a reference to a certain methodology. Blumenberg is well known as a proponent of what he called “metaphorology.” It is his name for the endeavor to trace what he terms “absolute metaphors”—metaphors that become basic premises of our thinking while always remaining irreducible to any “direct correspondence” to our views. Such metaphors have a history, and their subtle transformations bring to light the

“metakinetic of historically situated horizons of meaning.” 2 However, while the metaphors of temperature, fl uidity, and world seem to carry an archaic weight that seems to make them universally applicable, the discursive framework of multiple worlds and liquid futures is neither essentially psychogenic nor mythical in nature. Th ere is
little need to point out the religious connotations of fl oods or of the term “world” (or 20_Miy

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figure 20.1: TetsuwanAtomu/Astro Boy exceeding the boundaries of the world and of the medium of manga. (Source: Opening sequence to the original Tetsuwan–Atomu (Astro Boy) TV series from 1963.)

of sekai ), or the way in which such terms may be accessible to cultural essentialists or psychoanalytic approaches. Yet they are not natural but strategic, positioned in the present and aligned toward a possible future. Th
eir current manifestation in Japan, for one,
is profoundly connected to that complex constellation of processes commonly termed

“globalization” and the media mix.

Th
e density and pervasiveness of globalization-related discourses in Japan seems particularly high, though this is also a question of visibility. Japan has for many decades been, both for self-refl ection within Japan and views from the “outside”, an arena where discourses of globalization are dramatized. Th
e themes of abrupt modernization and confl ict
between tradition and modernity, of supposed isolation and exceptionalism, or of identity crisis and self-estrangement are basic to the experiences of modernity, postmodernity, and globalization per se. In a certain sense Japan has become a space, both projective and performative, for experiencing and reenacting the crisis of dealing with the phenomenon of

“Th
e World(s).” Such dramatization and commodifi cation of globalization discourses is by no means specifi c to Japan, but in Japan there has formed an exceptionally high level of know-how in this respect, partially due to the labor of negotiating a position between the tropes of the West and Asia—intellectually, economically, militarily, and aesthetically.

It is a know-how the government has recently again attempted to exploit for hard and soft power. For this it has focused on those products that provide the most vernacular and performative explication of globalization discourses, of the negotiation between world and world s : the media mix with manga, anime, and games at the center.

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440 alexander zahlten

Media Mix and Looped Worlds

Th
e media mix work Higurashi no Naku Koro ni (Higurashi When Th ey Cry, 2002) may
provide one example of how discourses of world play out both intra- and extratextu-ally. Originally published as a dojin (not “commercially” produced) game and sold at fan conventions, it quickly branched out into multiple media platforms to become one of the most successful media mix works of the 2000s. Higurashi currently comprises thirteen separate manga series, eleven novelization series, forty-fi ve CDs, two anime seasons, three OVAs (original video animations), nine games for PC and several for other game platforms including mobile phones, various pachinko, and pachislo machines, two live-action fi lms and most importantly sheer endless dojin versions made by fans in all media, including opera, that are oft en sold at dedicated Higurashi conventions. 3

Th
e story of Higurashi is set in 1983, incidentally just a year before Prime Minister Nakasone Yasuhiro presented the vision of a renegotiation of the relation of Japan and the world to the Japanese parliament that he termed kokusai kokka nihon , or “international nation Japan.” A boy named Maebara Keiichi moves to the small village of Hinamizawa, where he befriends the local children and experiences an idyllic time.

Eventually he begins to investigate some apparent secrets about Hinamizawa’s past, and in the end is brutally murdered by his classmates. Th
en the story begins again: Kenichi
moves to Hinamizawa and befriends his peers; suspicious events lead him to investigate, and again the story ends in violence, though this time with slightly diff erent characters being implicated. Th
en the story begins anew, and the cycle repeats itself in slight variations. It is only aft er many such loops that we realize that one of the characters is living through each of these specifi c storyworlds (called kakera , or shards, in the context of Higurashi ) in order to fi nd one that avoids the seemingly inevitable violence. Th is constellation of repetition and variation repeats itself on the level of the media mix, and there is a deep interrelation of the two. While the chapters for each kakera have their own names, the same respective chapters are slightly diff erent between media, and even platforms: Th
e same chapter on the Nintendo DS version has a slightly diff erent development than the one on the PlayStation, and so on.

Th
e looping of minor variations found in Higurashi —and many other works of the late 1990s and 2000s, is most probably connected to the intensifi cation of the media mix, but it is also obviously overdetermined. Th
ere are connections to discourses on the
postwar that proliferated in the 1990s, describing Japan as a country caught in an owari naki nichijo (endless everyday, Miyadai Shinji) or as a warui basho (bad place, Sawaragi Noi) that is experiencing an endlessly looped postwar that has robbed Japan of a history and a future. 4 Th
us the protagonists in such loop narratives are oft en caught in an eff ort to break out of these loops, such as the eight Endless Eight episodes in the second season of the anime series Suzumiya Haruhi no Yuutsu (Th
e Melancholy of Suzumiya

Haruhi, 2006), in which the characters experience almost exactly the same summer vacation, including the repetitive attempts and failures to break through the cycle, for eight straight episodes (or, in the storyworlds of the anime, 15,532 times).

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Th
e
gemu-teki riarizumu (game-like realism) that leads to narratives of near-endless loops and restarts that Azuma Hiroki has proposed as a consequence of game conventions and, to a lesser degree technology, can be seen as another determinant of Higurashi ’s structure (Lev Manovich has previously and more generally proposed narrative loops as a “new aesthetics of new media”). 5 Yet multiple world versions are also a signifi cant development in the genealogy of manga and anime, which have had a long-standing obsession with multiple worlds that can be traced to formative fi gures for both of these, Tezuka Osamu and Tetsuwan Atomu (Astro boy).

While this trajectory began as a concern with extraterrestrial worlds that was—not incidentally—accompanied by an intensifying media mix through representative works such as Uchu Senkan Yamato (Space Battleship Yamato, 1974) or Kido Senshi Gundam (Mobile Suit Gundam, 1978), from the beginning of the 2000s there has been a marked increase in what we can term “multiple worlds” separated by very minor variations. Th
is is also a system that is part of the ongoing and increasing interlinking of the media industry with fan labor. 6 Th
e modular structure of variated loops provides an
ideal pattern for allowing fans to produce their own add-ons, and indeed the makers of Higurashi, 07th Expansion, have encouraged such activity, with the game company Square Enix publishing several volumes of Higurashi fan fi ction.

Th
is model of the looped variation also has signifi cant consequences for the way media consumption is structured. While the currently dominant model of consumption across multiple media platforms is heavily infl uenced by Henry Jenkins’ conception of “convergence culture” and the resultant technique of “transmedia storytelling,”

there is a very diff erent model at work in Higurashi . Jenkins famously proposes, in a kind of top-down transmedia auteurism, that a transmedia story “unfolds across multiple media platforms, with each new text making a distinct and valuable contribution to the whole.” 7 Otsuka Eiji proposed a similar, if more consumption-oriented, model in 1989, in which he analyzed the craze for “bikkuriman” stickers that were collected to piece together a larger, underlying narrative that could—in principle—be expanded by the consumers. 8 Interestingly, Otsuka likens this to the use of the term sekai (world) in Kabuki, where it denotes respective plays ( sekai /worlds) that are variations of common stories. However, there is no coherent, non-contradictory single storyworld for Higurashi , simply a series of variations. What becomes the object of consumption (and the overlap of consumption and production) is exactly the gap between the diff erent worlds and, in the same vein the gap between diff erent media. 9

Air-Conditioned Worlds/Flooding

Like the strategic metaphor of worlds, real and fi ctional worlds are created, boundaries and categories are constructed, and environments—be they representational or physical—are formed in an intensely historicizable fashion. 10 Th is is a long-standing development also connected to the project of the modern and to its experience of 20_Miy

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442 alexander zahlten
self-positioning: the “discovery” of new geographies, of the extraterrestrial, of a globe that was quickly dwarfed, dismantled, and fragmented. Within this framework, cli-matic metaphors especially have increased with the experience of multiple worlds in a global context. Since the early twentieth century we can see a multitude of attempts to reduce time periods to the lower degrees Celsius. Walter Benjamin stated that “Th e
warmth is seeping from things,” Siegfried Kracauer saw old belief systems as becoming

“increasingly cooler . . . it is only the cooling process which is irreversible,” and Helmuth Lethen has more recently subsumed the entire Weimar Republic (and by implication modernity of the early twentieth century) under the primacy of the cool in his book Cool Conduct . 11 Jean Baudrillard chose Kool Killer to trace the rise of the empty signifi er, and more recently Inaba Shinichiro has proposed a “cooldown of the modern.” 12 A more programmatic but no less homogenizing streak runs through government slogans such as Cool Britannia or Cool Japan . Th
e suggestion of a drop in temperature fundamentally
aims at strategic refrigeration and is oft en connected to the trope of multiple worlds, which in turn need to coexist without too much friction. It is a multiplication that reorganizes not only the community’s or the individual’s relationship to the multiplicity of worlds but also interpersonal distance.

At the end of the nineteenth century “the world,” then more oft en treated in the singular, promised something all-encompassing yet communally inhabitable. Projects to stratify it into an appropriate world format proliferated wildly: the world revolution, the world exhibition—which has had a special signifi cance for Japan and the negotiation of world—the world language (Esperanto) or the world norms (Din). 13 It was the radical friction with “the world” that fueled much of the radical changes in Japan in the latter half of that century, and arguably also the fascination of (not only) the Kyoto school with the phenomenological version of world in Heidegger’s philosophy in the next one. But almost immediately “the world” was ready to splinter, and Wittgenstein noted that “Th e
world disintegrates into facts”—or one might also say, again with Blumenberg, into multiple worlds. 14 Fragmentation became a main theme for many theorists of modernity—
for none more than for Walter Benjamin—and it would again of course in discourses of postmodernity, in Japan marked by a near obsession with the process of sai-ka (diff erentiation) in the new aca (new academicism) discourses of the 1980s and the sabukarucha (subculture) debates of the 1990s.

Th
is is a sweeping description, but multiple world terminology itself has rarely seemed able to provoke very diff erentiated meteorological metaphors. Th e result has
been a very basic temperature-based vocabulary, wedged between immediacy and quantifi ability. It helps to form a bridge between the establishment of one world and its dissolving, resulting in the reestablishment of multiple worlds. Contemporary theory, in the face of a perceived intensifi cation of globalization activity, has cast a clear vote. If modernists such as Benjamin and Kracauer theorized refrigerated worlds, the heat has now risen and the frozen seas are melting: both popular and theoretical rhetoric claim that we are in the age of liquefaction. Baudrillard’s “hot ecstasy” of communication is one symptom (or instigator), and we can watch as “all that is solid melts into air” (Karl Marx via Marshall Berman)—or rather into some kind of fl uid. Liquids now splash at us 20_Miy

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media mix and the metaphoric economy of world 443
from all directions. Ryudo-ka ( 流 動 化 ), or liquefaction, became one of the buzzwords of 1980s economic theory in Japan and has recently experienced a forceful comeback.

Zygmunt Bauman establishes a “liquid modernity” that stimulates new options and new insecurities. Bryan Turner sees media as subject to “liquid diff erentiation,” and Manuel Castells proposes a “space of fl ows” in which both the world and the network society are embedded. According to Castells, these fl ows are not simply elements of social organization: “ . . . they are dominating our economic, political and symbolic life.” 15 Not only that, the ideal state of being itself—in a social, labor-related, and ontic sense—is proposed as that of assimilating to liquid, as Mihaly Csikszentmihalyi famously proposed in Flow: Th
e Psychology of Optimal Experience , which has recently gained traction in video game research in Japan. 16 Journalistic and academic phrases habitually envision us as drowning in seas of data or as castaway bodies carried away by (and dissolving in) fl ows of capital and goods.

As much as these liquidity scenarios speak of destabilization and dislocation, they retain an element of consolation, for they at least potentially reconstitute the emotional experience of one world. Connected in the fl uidum, an aff ective totality moves into reach once again. Liquid appears as a medium that can still ensure connection alongside an ongoing or near-complete fragmentation. Embedded in liquid that is imagined as unburdened by a center or diff erences in density, the amniotic solution even suggests an egalitarian state. Th
is is the vision so many manga and anime since the late 1980s take
up in various shades of ambivalence. From the release of Tetsuo and Akira from any bounds of physical or psychic form in the climax of Akira (Otomo Katsuhiro, 1982) to figure 20.2: Sensucommunis: Th
e crew of Space Battleship Yamato stare at the future
earth, a planet without water. (Source: Space Battleship Yamato/Uchu–Senkan Yamato (Masuda Toshio, 1977).)

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444 alexander zahlten
the melting of the human race into a completely interconnected nonindividuated space of the human instrumentality project in Neon Genesis Evangelion (1995) and the failed attempt to do so in Code Geass (2006), many of the formative works of popular culture in Japan have participated in and expressed such liquefaction discourse.

Th
is is not only the negotiation of an abstract experiential and aff ective problem. It is the very real promise that neoliberal theory and its discourses of liquefaction thrive on: as much as it may cost, liquidity is fi nally profi table for all. And it is in the multiple meanings of liquidation that the ambivalence and subtle violence of the process of becoming-liquid fi nds expression. Liquidation: To become liquid, to convert into money, to kill. Nonetheless, almost clandestinely, the liquidated world of worlds is at times shift ed into a positive, communitarian vision. Th
e fl uid promises as much as it
intimidates, and we stare at the melting pole caps with a certain angstlust .

Identity/Liquidity

Before approaching the discourses of worlds and liquidity and their consequences for legal and media-theoretical discourse, it is important to examine the aff ective economy of the liquidity model a bit closer. Th
e idea of the security of a fi xed position tied to prop-
erty and identity is deeply anchored even in postagrarian societies and heavily infl uences these discourses. Carl Schmitt has written about the “earth-boundedness” of law and the long-standing theme of the open sea as a lawless, unfastened nonspace, far away from the security of property: “Th
e ocean knows no . . . manifest unity of space and law,
of order and locality. . . . Th
e ocean has no character in the original sense of character,
which comes from the Greek charassein , to embed, engrave, imprint.” 17 Th e etymological root of the word “pirate” designates, as Schmitt points out, “one who dares.” 18

Identity as a supplier of solidity, exclusivity, and support loses ground in the liquid world. Th
e securing of (commodifi able) identity is outsourced to the realm of copyright law. Here the “preglobal” (Schmitt) criteria of earth-bound law still dominates; here as well there are pirates, although now they are pirates of copyright (and we may ask if it is a coincidence that the most successful Japanese media mix work of the 2000s, One Piece , is the story of pirates, and the opening of each episode announces this as the “age of the great pirates”). Th
is transfer of the question of identity—once central to the burgher and the maintenance of order in the modern public sphere—into a more abstract legal and economic sphere is a remarkable process.

As the fear of destabilization has spread along with modernity, the shaking of the earth has begun to carry in addition to its catastrophic consequences a considerable epistemo-logical weight and eff ect immense social, political and psychological shift s. In a representational sense, it has become deeply tied to the crisis of modernity and its extensions.

Werner Hamacher has described how the earthquake of Lisbon in 1755, costing an estimated 60,000 people their lives, had immense eff ects on philosophical and theological discourse and triggered an outpouring of geomorphic metaphors. 19 More than 100 years 20_Miy

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prior to the disaster, Descartes had formulated one of the most infl uential tenets of modernity—cogito ergo sum—and implanted it into earth-metaphorics: “I am” was the fundamentum inconcussum that alone was able to use the “tremor of doubt” to test the ground and to identify and reject the terre mouvante. Lisbon immediately catalyzed this imagery, and the whole of Europe was fl ooded with treatises on the philosophical and theological consequences, transforming the earthquake into a key event for the dissemination of the project of modernity. Kant alone reacted with three essays on the subject, and Voltaire famously used it to ridicule Leibniz’s god-preserving theory of the best of all worlds in his Candide . Th
e signifi cance of earthquakes possesses a similar but diff erently infl ected vector in Japan. Th
e psychiatrist and cultural critic Saito Tamaki has written
in depth about what he sees a kind of “earthquake subculture” at work, one that heavily associates the traumatic tremors with radical moments of rupture and transition. Th is
discourse determines the Kanto earthquake of 1923 as the point of departure for modernism in Japan, as cutting off the dominance of the I-novel or shi-shosetsu (providing a point of departure for the New Sensationalist School or Shinkankaku-ha ) and the “rule of the ‘I.’ ” It also had a formative eff ect on the cinema of Japan, providing a push into modernism for the Tokyo-centered part of the fi lm industry. Saito recounts how architect Isozaki Arata imported twenty tons of rubble from the 1995 Kobe earthquake to the Japanese pavillon at the Venice Biennale, winning the Golden Lion for what Saito sees as having “pulled the curtain down on Japan’s postmodernity” and the deconstructivist architecture popular in the bubble era. 20 More recently the earthquake-triggered triple catastrophe of 2011 fi rst elicited responses of a renewed national unity by theorists such as Karatani Kojin or Azuma Hiroki, only to be recanted as in fact providing a push toward intensifi ed fragmentation by the latter. 21 Manga artist and essayist Takekuma Kentaro proclaimed in his blog that the 11th of March was the day that the “endless everyday” had fi nally ended, breaking the repetitive loop. 22 Be it Isozaki, Saito, Takekuma, Descartes or Kant, the geological tremor of destabilization stands for radical socio-psychological change. When the earth begins to move, disorientation fear is followed by the setting in motion of a very complex set of discourses, and liquidity discourse attaches itself to these.

Copyright

Even if currently the rhetoric of liquidity seems to dominate, the actual power relation to the earthen Other is less defi nite. Th
e sluggishness of territorial and rigid “earthbound”

(copyright) law has recently been the object of much lamentation. Th e most explicit
counterpositions—both in the sense of theoretical critique and consumer behavior—
stem from the culture of the Internet. Here we fi nd the highly signifi cant overlap of the liquidity motif and the so-called new media, an overlap that has much to do with what Philip Rosen terms digital utopia discourse. An “ocean of data” and the immense “data fl ows” lead, once again, straight to the (proposed) liquidation of worlds. Copyright, that is legally protected, economically exploitable and temporally monopolized identity, is 20_Miy

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446 alexander zahlten
seen as a kind of roadblock, as an illegitimate hand clutching into the liquid/electronic future from the distant, earthbound past. Projects such as Creative Commons attempt to introduce increased fl exibility into the copyright system, and similar systems and contracts have proliferated, leading Ito Joichi, former chairman of Creative Commons, to voice worries about “islands of code” that are created in the process (islands, or rather archipelagos, are another set of metaphors increasingly utilized for making sense of the world by theorists such as Massimo Cacciari and Imaifuku Ryuta, and in discourse on games and cell phones in Japan one of the most popular ideas is that of a “galapagosiza-tion” of such platforms, leading to the naming of a certain strand of Japanese games as

“gala-ge.” However, this variant will have to be discussed another time).

Indeed, corporations active in what today is called the contents business are involved in experiments with the potential of more fl exible product identity. Th e Japanese media
industry—and we will touch upon possible reasons for this later—plays a pioneering role in this. Even a media conglomerate such as Kadokawa Holdings in 2008 made the step of a partnership with YouTube in which MAD movies (fan-reedited and otherwise altered versions of commercially available audiovisual works) of the anime series Th e

Melancholy of Suzumiya Haruhi were allowed to be uploaded on YouTube if Kadokawa granted their consent. When the clips are played, advertisements for selected Kadokawa properties are displayed on the YouTube page. Th
us a channelled version of “illegiti-
mate” fan culture is allowed, which can in turn function as advertisement and even distributor of “legitimate” products. Incidentally Kadokawa Tsuguhiko, the CEO of Kadokawa Holdings, is a well-known fan of Lawrence Lessig, the advocate for a fl exibi-lization of copyright laws and co-founder of Creative Commons. Kadokawa has made private donations to Creative Commons, and has indeed taken to arguing for a diff erent aggregate; his book on the future of media, which he sees in the cloud, was published in 2010 and bridges the gap between the metaphoric levels in its very title: Kuraudo Jidai to

“Kuru Kakumei” (Th
e Age of the cloud and the “Cool Revolution”). 23

Th
e long-established culture of dojin media (works produced by non-commercial common interest groups, in the case of manga oft en alternate versions of well-known characters and stories) and MAD movies in Japan is more or less generally tolerated and even supported by the industry for possibly the same reasons. Th
e semiannual dojinshi
fair Comiket sports tens of thousands of copyright-breaching magazines, games, musical works and hundreds of thousands of visitors, a scale and scenario as of yet unthinkable in North America or in Europe. Would anyone seriously attempt such an event with American comic books, an avalanche of litigation proceedings would be the inevitable consequence. Th
ere is much debate over the question of what the underlying reasons for the de facto tolerance toward this fan practice in Japan may be. One possibility is a conscious choice on the side of the industry. Th
e other is a combination of the weakness of
anime/manga industry interest groups, resulting in insuffi
cient legal and fi nancial clout
to counter these copyright breaches, and the general dearth of Japanese lawyers specialized on intellectual property matters (in comparison the music industry, with JASRAC

(the Japanese Society for Rights of Authors, Composers and Publishers) as its legal arm, has been much more vigilant). As a business model it seems, however, to have been 20_Miy

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media mix and the metaphoric economy of world 447
successful; both a strong (though waning) Japanese market and arguably the recent overseas success would seem to testify to the eff ectiveness of increased fan involvement through production. 24

Identity and Possibility

Th
e explosion in such noncommercial production in Japan since the 1970s is tied to shift s in the status of identity on the aesthetic level as well. As an example, let us take a look at the aforementioned Th
e Melancholy of Suzumiya Haruhi , with special attention to the anime.

One of the most successful franchises of recent years, it is crammed with a generous and highly popular dose of what Th
omas Lamarre calls (for anime) “autodeconstructive ten-
dencies.” 25 One of the main characters is Kyon, who enters a newly founded high school club headed by the dictatorial Haruhi. It is a club Haruhi has founded with the purpose of combating her boredom by locating telepaths, aliens, and generally interesting phenomena. Kyon eventually learns that the other members of the club, unbeknownst to Haruhi, are exactly that: a time traveler, a telepath, and an alien created as a medium by a data entity that itself stems from the “ocean of information.” 26 Th
ese have assembled because

Haruhi, without herself being aware of it, possesses godlike powers of altering reality. If Haruhi becomes too bored with the state of the world—and she perpetually announces her ennui—she could simply create a new, more interesting world, thereby destroying the current world as well as the future world that would otherwise develop out of it. Th is
constructivist drama proves to be even more complex, as Haruhi previously demanded exactly this in her self-introduction at the beginning of the school year: “Would all time travelers, telepaths, and aliens please report to me!” Is the existing world, in which the unusual cast has—unbeknownst to her—assembled to secretly cater to her whims, in fact already a (subconscious) product of her omnipotence? Is the boredom that provokes the potential destruction of the world and, signifi cantly, a constant whirlwind of activity of others to please her, essentially produced by Haruhi herself? And which ontological status does Kyon possess, the boy Haruhi is obviously interested in without being able to admit it? Kyon himself, who also functions as the series’ fi rst person narrator, confesses an unhealthy fascination for science fi ction and fantastic stories in the very fi rst episode.

Th
e narrative, revolving around the ensemble of sci-fi /fantasy characters and the attractive but domineering Haruhi, secretly in love with him, could very well spring from not Haruhi’s but Kyon’s imagination.

Th
e series goes to great lengths to lift the question of reality to a metafi ctional level.

Typically for the highly refl exive state of popular culture in Japan, diff erent modes of fi ction and media materiality are constantly referenced. A trip to a near-deserted island parodies both anime series such as Detective Conan and the conventions of mystery novels, again blurring the distinction between convention, imagination, and reality.

Suzumiya Haruhi also directly parodies jishu (self-produced, also non-industry) fi lm when the club members, subject to Haruhi’s endless verbal abuse, set out to shoot a 20_Miy

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448 alexander zahlten

figure 20.3: Th
e multiplication of worlds creates a disorientation that also aff ects the formal qualities of the works. (Source: Th
e Melancholy of Suzumiya–Haruhi/Suzumiya–Haruhi
no Yuutsu, Season 1.)

movie—with a science fi ction/fantasy storyline—on Super 8. And fi nally, anime and manga are explicitly used as metaphors for the time–space continuum: when the time traveler from the future, Mitsuru, explains the nature of time and reality to Kyon, she likens the fl ow of time to the image of a fl owing stream as it appears in in animation, actually made up of separate frames, and explains her appearance in his time as “sticking an additional page in a manga.”

Suzumiya Haruhi and its specifi c textual strategies aside, the general metafi ctional aspect of anime has received more attention in recent years. Th
e most prominent exam-
ple is Azuma Hiroki’s by now well-worn “database” model. Roughly, in an environment that has discarded grand narratives, media begin to function according to a database model. Fragments—which may be visual, auditory, or narrative—are freely recombined to create highly temporary but coherent “small narratives.” A multitude of “small narratives” are assembled and played out in endless variations. According to Azuma, the pioneer of this development, which he sees as one aff ecting all of society, was otaku subculture of the 1980s. Azuma has illustrated the model on the grounds of a “character database” that allows one to assemble characters from various well-known fragments to create a positive aff ective reaction, the now widely discussed and itself thoroughly commodifi ed moe . Th
e database model, in tandem with the possibilities of new media,
has considerable implications for the relationship of both consumer and producer, and of reality and fi ction, essentially dissolving the borders between the former binaries. Azuma sees the dawning of a world based on networks, on the indistinguishabil-ity between the sender and the receiver, on the irrelevance of content ( naiyo ) and the primacy of communication. Accordingly he sees narrative (or story) as moving into a highly precarious position; as naturalism is increasingly rejected, and the database and 20_Miy

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media mix and the metaphoric economy of world 449
common media platforms chip away at its relevance, story/narrative fl ees into metastories (or metafi ction), where it is able to exist in diluted form. Th is supplies a new epis-temological framework, where “reality and fi ction intermingle ( konzai suru ), story and metastory intermingle, character and player intermingle.” 27 What Azuma sees in the future—not at all unsympathetically—is a popular move away from the either/or binary of Aristotelian logic as the framework for negotiating identity.

Suzumiya Haruhi is exemplary for what Azuma regards as typical for the erasure of borders and multiplication of options he envisions. Th
e high (even for anime) degree
of intertextual references and the undecidability of the constructivist scenario of Suzumiya Haruhi point at complex attitudes toward narrative, identity, and history. And while Azuma’s semi-sociological approach focuses on a very specifi c section of media and society in Japan, Suzumiya Haruhi is enthusiastically consumed and in some way understood by fans in many countries—though it should not be forgotten that this is still a specifi c selection of territories. Indeed the specifi c degree and avenues of dissemination of such works of popular culture from Japan suggest the popularization of an understanding of history and identity that is highly compatible with liquidity discourse and the media mix. Yet even at this popular level it posseses a complexity which in turn is only barely shared by the economic and legal framework it is—offi cially—meant to
be embedded in. It is therefore especially interesting that anime has become the centerpiece of Japanese government eff orts that revolve around the term “ contents.”

Law

A closer look at the triad of law, identity, and liquidity discourse in Japan can give further indications to the direction the role of identity is taking. Th
is will lead on a brief but rel-
evant detour through Roman law, but lead to the complex negotiation of identity in modern Japan. As mentioned above, at the moment when liquefaction becomes a discursive model the notion of identity becomes a site of confusion. In this section the term “confusion” will provide an important lead to legal frameworks that express a specifi c stance toward identity vis-à-vis globalization in Japanese law, one strongly informed by notions of nation. While Gottlob Frege’s theory of categories was one of the last still founded on the Aristotelian notion of tertium non datur (a third is not given) and the claim that everything must be unambiguously allocated to one of two categories, confusion suggests that a third might in fact be given: tertium datur allows for an in-between or outside of nonex-clusionary categories, a simultaneity or possibly even a perpetual ambiguity. Th is is what

Azuma refers to as konzai , an intermingling of concepts without defi nition—or exclusion.

Con-fusion itself suggests as much, a simultaneous unity and separation.

Despite its conceptual relevance in the scenarios of liquidity, confusion itself is by no means a new problem, be it in the realms of identity or property. In Roman law there are two conspicuous legal terms in this context. In confl icts based around goods that have been combined and whose property status is under dispute, Roman law applies the notions of confusio and commixtio . Confusio denotes “the intermixing of similar things 20_Miy

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450 alexander zahlten
belonging to two or more persons in such a manner that the original portions cannot be distinguished” as, for example, would be the case in the pouring together of two barrels of wine. 28 Commixtio on the other hand refers to a case in which the disputed goods can still be separated, in which case the original owners could—if so ruled—retrieve their respective shares, as would be the case with kinds of vegetables or metal alloys. Th is codifi cation, in place since Justinian, acknowledges a signifi cant problem: When several “owners”

contribute something, identity potentially becomes problematic in terms of property and category, both physically and legally. Th
e more complicated case, both because of
the acknowledgement of its fi nality and its vicinity to the question of liquidity, is confusio .

While commixtio allows for an easy solution and a return to separation, confusio is an irreversible complication. Th
is complication lurks in all liquidity discourse.

Roman law’s elaborate and formalistic treatment of the identity/property problem (with various subdivisions of cases involving specifi cation , accession , and adjunction that will not be treated here) should not surprise. For the expanding Roman empire, a universally applicable legal system was just as important as an appreciation of the intricacies of political, cultural, and economic mixing. It is, at least in its later form, an early product and facil-itator of globalization. Much later, when the uneasy patchwork known as the Holy Roman Empire of the German Nation attempted to catch up with an increasingly networked and supra-regionally operating Europe, Roman law was used as a foundation of legal reas-surance and by extension a tool for the promotion of trade. Th
e most rigorous eff orts in
utilizing Roman law were undertaken in the institution of the General State Laws for the Prussian States ( Preussisches Allgemeines Landrecht ) in 1794, again with the intention of reinvigorating a state that was seen as backward and ill equipped for the challenges of a burgeoning modernity. A similar motivation moved Japan to adopt large parts of the structure of German law—itself derived from the Prussian predecessor—as the basic foundation of Japanese civil law in 1898. Th
us
commixtio and confusio entered the Japanese legal system at a moment when the questions of mixing, integrating, and separating were arguably at the peak of their public and institutional salience. Th
e well-known slogan of wakon
yosai (“Japanese spirit and Western techniques”) intended to help regulate the inevitable mixing. Its political thrust was considerably more partial to the idea of commixtio than that of confusio . If the threat posed by the absorption of the foreign to (by now: nationally defi ned) identity was to be held in check, mixing had to be conceptualized as, in principle, reversible. Th
is was an intricate problematic, as even the notion of a national identity—one of the main entities under threat—was already a consciously installed import. 29 Th erefore
in Japan, a country in which specifi c confusion surrounding identity was at least in large parts introduced and dramatized through administrative channels, the legal distinction between confusio and commixtio possesses an interesting twist. Without going into too much detail on the complex legal terminology these terms are embedded in, one more strategic aspect of the steering of confusion should be mentioned. Japanese law does provide for the principal distinction between confusio (kondo/ 混 同 ) and commixtio (konwa

/ 混 和 ). However, in practice it uses konwa / 混 和 ( commixtio ) as the umbrella term for both notions, and thereby implicitly privileges reversibility as the basic trait of mixing, at least on the level of terminological usage. 30

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media mix and the metaphoric economy of world 451

Politics/Culture

Despite the complication of identity that confusio , liquidity and the information society represent, “Th
e West” and “Asia” for Japan remain the constructed points of reference in a complex geopolitical and psychological constellation. Th
ere is little need to recount in
detail the acrobatic discursive strategies that posited a “Western” Japan vis-à-vis “Asia”

and an “Asian” Japan vis-à-vis “the West” (the United States), and that led to the development of a strategically mobile identitity formation. 31 Basically, the Japanese state since Meiji has amassed a great deal of know-how in terms of strategic identity administration. Th
at this now is supposed to become the displaced foundation for a new defi nition and fusion of commodifi cation and (cool) Japan has its bureaucratic logic. Th e recent
policy has included various attempts to utilize popular culture politically. Th e most
famous example is the donation of Arabic-dubbed episodes of the anime series Captain Tsubasa (as Captain Majid ) to Iraqi television by the Japan Foundation while large images of Captain Tsubasa were attached to the water supply trucks of the Japanese Self Defense Forces. Under the banner of Cool Japan, manga and anime especially became the focus of a strategy that aimed to create an aesthetically defi ned and commodifi able national brand.

Th
e annexing of manga and anime as a reservoir of signifi ers of nation or essential-ized Japanese culture—be it by animators such as Takahata Isao or the Japanese government—is not without an irony that has been remarked upon frequently. Otsuka Eiji has perhaps most prominently argued that the contemporary forms of anime and manga are figure 20.4: A nationalist symbol is transmogrifi ed by leaving the world for outer space.

(Source: Space Battleship Yamato/Uchu–Senkan Yamato (Masuda Toshio, 1977).) 20_Miy

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452 alexander zahlten
unthinkable without the American infl uence aft er 1945. 32 On the discursive level, it once again becomes a question of regulating the relationship between confusio and commixtio ; just as, according to Azuma, the linking of anime and manga to markers of Japanese tradition such as ukiyo-e constructs a pseudo-Japan, the japanicity of Cool Japan is a pseudo-discourse, though one that is much more self-aware. Critical refl ection on the phenomenon generates further publicity, and the Japan Foundation continues to co-fund the mini-boom of Cool Japan –focused (and usually perfunctorily critical) academic conferences. Th
e performative and utilitarian aspect of the Cool Japan campaign is thus as unhidden as its use of the market logic of product diff erentiation. A specifi c, fi xed identity discourse by now is merely simulated in the context of popular culture. Th e
actual focus is on cultural branding with a maximum of semiotic mobility, a world that can be constructed and rearranged or multiplied through liquefaction and the media mix. Th
e ahistoric component of identity discourse is consciously weakened as the brand must be able to react fl exibly to ever-shift ing markets. Anime and manga and the corresponding practices are thus supposed to function like a confusio that simulates a commixtio . Th
e result is a quite precarious, but potentially profi table, identity conception.

While liquidity discourse—borrowing from the digital utopia—defi nes the earthbound copyright legislation as old it is actually quite young, in its current intensity a product of the last few decades. And while the accusation of anachronism is again strategic, there is no question that a divergence is taking place. Th
e legal sphere argues an identity
conception that seems to contradict the de facto developments in economy, politics, and certain societies. How is ownership of a “culture brand” determined if these are already the results of confusio ? How can Doraemon/Hello Kitty/Captain Tsubasa be (national-) figure 20.5: Gundam: Battling at the border between world and worlds. (Source: Gundam I: Th
e Movie/KidoSenshiGundam (Tomino Yoshiyuki/FujiharaRoji, 1981).)

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media mix and the metaphoric economy of world 453
politically exploited if they represent confusio , and at the same time only the diff erence they are markers of enables a legal fi xing? Despite their supposed contrariness, the balanced interplay of confusio and commixtio play a decisive role for the functionality of the entire system. Liquefaction is primarily an experience, and one that is relative to a perceived basic state of solidity as well as focused on reconstituting it in diff erent form. Th is is
one reason why liquidity discourse can reproduce itself over time—we never arrive in the fully liquidized future. And it is the reason why the alignment of discourses of the vanish-ing and liquidity discourse and its dramatization in popular culture, catalyzed through the media mix, made it so easy for theorists in Japan to imagine an endlessly looped state.

And History

Th
e question of the future, and the possibility of a future, thus inserts itself on various levels: On the metaphorical-discursive level, if liquidity discourse is inherently relative and self-reproducing, how can change come to this specifi c conception of change?

Such a question itself has found popular expression in the apocalypse-addicted anime/
manga/light novel/game pattern of sekai-kei (world type). For a short time sekai-kei became one of the prime references for zero-nendai theorists such as Uno Tsunehiro and Azuma Hiroki as one of the centerpieces of the state of identity in otaku culture. 33

Th
e genealogy of sekai-kei is oft en traced back to Murakami Haruki’s Hardboiled Wonderland , and centered on works such as She, the Ultimate Weapon (Saishu Heiki Kanojo, 2000) or Voices of a Distant Star (Hoshi no Koe, Makoto Shinkai, 2002) and Th e

Melancholy of Suzumiya Haruhi. In these narratives the world is constantly in crisis.

Th
e usual storyworld involves a teenage boy and a girl, both attracted to each other, but kept apart by an unfortunate set of circumstances that puts the world in peril. Oft en war looms in the background, and one of the two (usually the girl) must fi ght to prevent the end of the world; her battle, however, keeps the two from acting on their aff ection. Th e
fate of the world and the most intimate emotional shift s are directly connected.

Watanabe Daisuke interprets this short-circuiting of world and self as the rejection of the mediating tool of language, and a fl ight into fantasy that began with the earthquake in Kobe. 34 Watanabe, Saitô, Otsuka, and Azuma all agree that this rejection of a medium between self and world forecloses any kind of “growth” ( seicho ) on the part of the character, and that this indicates a psychological trend in Japanese society. 35 Th is theme of a
regressive tendency in Japanese society has been so strategically employed both in Japan and outside of it that it is diffi
cult to consider as a straightforward argument. 36 In any
event, the impossibility of growth/development in the sense of a Bildungsroman in these cases is argued as having an antithetical relationship to communication. Manga theorist Ito Go however, approaches nondevelopment not on the reception side but through the semiotics of manga. In his book Tezuka izu Deddo (Tezuka Is Dead) Ito describes what he calls a kyara , a specifi c mode of fi ctional character that remains unchanged across various contexts—Hello Kitty is a prime example—and that indeed seems especially 20_Miy

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454 alexander zahlten
suited to expansion across multiple media (and takes on another level of complexity in the question of multiple worlds or looped narratives, when only the transworld individuals seem to retain any potential for growth or change). 37 But spread across media, the never- or little-developing entity itself becomes a force of communication, indeed the specifi c avenue of consumption the consumer chooses for the nondeveloping kyara becomes the basis for communication. 38 Th
us the rejection of “growth” on the textual/
narrative level of media consumption does not equate to or even mirror the rejection of communication or of change. Th
e permutations of worlds and characters are not used as
media for communicating, rather the act of arranging them melds into the act of communication, and textual immanence is de-emphasized in favor of immediacy supplied by a media mix environment. Identity now is subject to a diff erent kind of confusio , one that involves the perpetual con-fusion of self, language and acts of communication, which in the current media mix context inevitably means consumption. 39 Th at consumption is becoming more entangled with communication is by no means a new idea.

Yet the specifi c mode this development takes in the diff erence-producing constellation of worlds—that are themselves traversed by kyara , characters, narratives and their formal structures—provides us with an opportunity to critically conceptualize and map the communication they elicit rather than vilify or discount it.

Notes

1 . Hans Blumenberg , Wirklichkeiten in denen wir leben ( Stuttgart : Reclam 1999 ), 3 . (My translation).

2 . Hans Blumenberg ,

Paradigmen zu einer Metaphorologie

( Frankfurt : Suhrkamp ,

1998 ), 12–13 .

3 . Th
e opera was written and produced by the Bernkastel Shitsunai Kagekijo (Bernkastel Indoor Opera House) and performed in March 2010, while DVDs of the performance have been sold at various fan conventions. Further information can also be found on their website: http://higurashiopera.web.fc2.com/index.html (accessed December 16, 2011).

4 . Th
ese ideas of a circular phase in history have to be distinguished from Nishida Kitaro’s eien no ima (eternal present), which is actually very concerned with the question of the progression of history.

5 . Lev Manovich , Th
e Language of New Media ( Cambridge, MA : Th
e MIT Press , 2011 ), 314 .

6 . Th
e increasing overlap of labor and play has been condensed into such (unplayful) terms as playbor and prosumer , and has been most infl uentially discussed by neo-Marxist theorists such as those of Maurizio Lazzarato and Tiziana Terranova. Th
omas Lamarre has discussed
the question with regard to the fi gure of the otaku: Lamarre , “ Otaku Movement .” In Japan aft er Japan: Social and Cultural Life from the Recessionary 1990s to the Present , eds. Harry Harootunian and Tomiko Yoda , 358–394 ( Durham, NC : Duke University Press , 2006 ) .

7 . Henry Jenkins , Convergence Culture ( New York : New York University Press , 2006 ), 95–96 .

8 . As with a sizeable portion of Otsuka’s theoretical work, this structural model of a surface and underlying larger narrative was picked up by Azuma Hiroki, who modifi ed it to fi t his own, more postmodern perspective on media consumption. See, for example: Hiroki Azuma ,

Otaku. Japan’s Database Animals

, trans. Jonathan Abel and Shion Kono

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media mix and the metaphoric economy of world 455

( Minneapolis : University of Minnesota Press , 2009 ) . Also Eiji Otsuka , Teihon Monogatari Shohiron ( Tokyo : Kadokawa Shoten , 2001 ) .

9 . Here we encounter a signifi cant problem in the terminology of the analysis of the media mix of transmedia. While a book suggests a reader, and a fi lm suggests an audience or spectator, a media mix work at this point only suggests a consumer. Th is is not an entirely
inaccurate term, but it is biased and narrows down the perspective on these phenomena.

For an excellent and detailed study of the establishment of the media mix system aft er 1960 see Marc Steinberg , Anime’s Media Mix: Franchising Toys and Characters in Japan ( Minneapolis : University of Minnesota Press , 2012 ) .

10 . Th
is is in contrast to the much less contingent view of metaphor that George Lakoff has put forth, although that diff erence cannot be elaborated on here.

11 . In the original: “ Aus den Dingen schwindet die Wärme ” in Walter Benjamin,

“Kaiserpanorama,” in Benjamin, GS, Bd. IV–I, S. 99 ; quoted in Ulf Poschardt , Cool ( Hamburg : Rogner & Bernhard bei Zweitausendeins, 2000) , 12 . Th e quote by Kracauer
is from Siegfried Kracauer , Th
eory of Film: Th
e Redemption of Physical Reality ( Princeton,

NJ : Princeton University Press , 1997), 295 . Quoted in Janet Harbord , Film Cultures ( London : Sage , 2002 ), 34 . See also Helmuth Lethen , Cool Conduct: Th e Culture of Distance
in Weimar Germany . Trans. Don Reneau . ( Berkeley : University of California Press , 2002 ).

12 . Shinichiro Inaba , Modan no Kurudaun. Katasumi no Keimo [Cooldown of the Modern.

Enlightenment in the Corner] ( Tokyo : NTT Shuppan , 2006 ) .

13 . For a detailed introduction to such projects see Markus Krajewski , Restlosigkeit.

Weltprojekte um 1900 ( Frankfurt am Main : Fischer , 2006 ) .

14 . My translation is from “Die Welt zerfällt in Tatsachen.” Oft en, the phrase is translated as “ Th
e world divides into facts .” In Ludwig Wittgenstein , Tractatus logico-philosophicus.

Tagebücher 1914–1916. Philosophische Untersuchungen ( Frankfurt am Main : Suhrkamp , 1960 ), 11 .

15 . Manuel Castells , Th
e Rise of the Network Society ( Cambridge, MA : Blackwell Publishers , 1996 ), 412 .

16 . Mihaly Csikszentmihalyi , Flow: Th
e Psychology of Optimal Experience ( New York : Harper

& Row , 1990 ) . For a discussion of fl ow in recent video game research, see Asami Ito , ed., Review House 3 ( Tokyo : Review House Henshu-Shitsu , 2009 ) .

17 . My translation is from “Das Meer kennt keine . . . sinnfällige Einheit von Raum und Recht, von Ordnung und Ortung.” and “Das Meer hat keinen Charakter in der ursprünglichen Bedeutung des Wortes Charakter, das von dem griechischen Wort charassein , eingraben, einritzen, einprägen kommt.” In Carl Schmitt , “ Das Recht als Einheit von Ordnung und Ortung .” In Jörg Dünne and Stephan Günzel , eds., Raumtheorie: Grundlagentexte aus Philosophie und Kulturwissenschaft en ( Frankfurt am Main : Suhrkamp 2006 ), 410 .

18 . Schmitt , 409–419 .

19 . Werner Hamacher , “ Das Beben der Darstellung. Kleists Erdbeben in Chili ,” 238. In Hamacher , Entferntes Verstehen. Studien zur Philosophie und Literatur von Kant bis Celan ( Frankfurt am Main : Suhrkamp , 1997 ), 235–279 .

20 . Tamaki Saito , Bungaku no Danso. Sekai, Shinsai, Kyarakuta ( Tokyo : Asahi Shinbun Shuppan , 2008 ), 213 .

21 . See Hiroki Azuma , “ For a Change, Proud to Be Japanese .” Trans. Shion Kono and Jonathan Abel. New York Times , March 17, 2011 . http://www.nytimes.com/2011/03/17/
opinion/17azuma.html (accessed November 22, 2011) . Also Kojin Karatani , “ How Catastrophe Heralds a New Japan .” Trans. Seiji Lippitt. Counterpunch , March 24, 2011 .

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http://www.counterpunch.org/2011/03/24/how-catastrophe-heralds-a-new-japan

(accessed November 22, 2011)

. Also see Azuma Hiroki’s retraction of some of the
statements in Hiroki. “ Th
e Disaster Broke Us Apart .” In Hiroki , ed., Shiso Chizu Beta , 220–

223 ( Tokyo : Contectures , 2011 ) .

22 . Kentarô Takekuma, “Owari Naki Nichijo ga Owatta Hi.” http://takekuma.cocolog-nift y.

com/blog/2011/07/post-623e.html (accessed December 16, 2011).

23 . Information on the donation was given to me in an interview with intellectual property lawyer Noguchi Yuko, who is on the advisory board of Creative Commons Japan.

Tsuguhiko Kadokawa , Kuraudo Jidai to Kuru Kakumei [Th e Age of the Cloud and the

“Cool Revolution”] ( Tokyo : Kadokawa Shoten , 2010 ) .

24 . For one such position regarding copyright infringement in the U.S. market, see Sean Leonard , “ Progress against the Law: Anime and Fandom, with the Key to the Globalization of Culture .” International Journal of Cultural Studies 8 . 3 (2005): 281–305 .

25 . Th
omas Lamarre , “ Th
e Animalization of Otaku Culture, Introduction

,” 176. In

Mechademia 2. Networks of Desire , 175–177 , ed. Lunning, Frenchy ( Minneapolis : University of Minneapolis Press , 2008 ) .

26 . “ 情 報 系 の 海 ”

27 . Hiroki Azuma ,

Gemu-tei Riarizumu no Tanjo

( Tokyo : Kodansha Gendai Shinsho ,

2007 ), 286 .

28 . Earl C. Arnold , “ Confusion .” Columbia Law Review 23 . 3 (1923): 235–246 .

29

.

For excerpts on Ito Hirobumi’s arguments for an adoption of the national model in combination with an emperor system, see

Masao

Maruyama

,

Denken in Japan

( Frankfurt : Suhrkamp 1988 ) .

30 . 混 同 ( confusio ) is applied but usually in a diff erent sense (which also has precedents in Roman law) describing the case when a debtor and creditor are joined in the same person, which leads to the cancellation of the debt.

31 . For a detailed discussion, see Koichi Iwabuchi , Recentering Globalization: Popular Culture and Japanese Transnationalism ( Durham, NC : Duke University Press , 2002 ) .

32 . Eiji Otsuka and Nobuaki Osawa , “ Japanimeshon ” wa naze yabureru ka ( Tokyo : Kadokawa Shoten , 2005 ) .

33 . While the question also drew some criticism, especially Uno’s fairly affi rmative position.

See, for example, Genkai Shosetsu Kenkyu Kai , Shakai wa Sonzai Shinai. Sekai-kei Bunka-ron ( Tokyo : Nanundo , 2009 ) .

34 . Tamaki Saito , Bungaku no Danso. Sekai, Shinsai, Kyarakuta ( Tokyo : Asahi Shinbun Shuppan 2008 ) .

35 . See, for example, Otsuka’s discussion in Eiji Otsuka . “Otaku” no Seishin-shi. 1980-nendai Ron ( Tokyo : Kodansha Gendai Shinsho , 2004 ) .

36 . Azuma himself has attempted to affi
rmatively appropriate the theme of an “immature”

or better “not yet mature” ( 未 熟 ) Japan, oft en with reference to the term neoteny , most explicitly in Hiroki Azuma , Nihon-teki Sôzôryoku no Mirai ( Tokyo : Nihon Hoso Shuppan Kyokai , 2010 ) .

37 . Go Ito , Tezuka izu Deddo. Hirakareta Manga Hyogenron e ( Tokyo : NTT Shuppan , 2005 ) .

38 . Th
e most well-known detailed argument for this has been put forth by Mike Featherstone .

Consumer Culture and Postmodernism ( London : Sage , 1991 ) .

39 . While consumption is the relevant term here, with regard to the media mix it also contains a terminological bias. When we speak of novels or manga we can refer to readers; when we speak of fi lm we can refer to spectators or the audience, as in other cases of gamers or listeners. Yet when we speak of media mix works, we can only use the term “consumer.”

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Index

3D fi lms, 306
aesthetics

3 Ring Circus (1955), 193

Buddhism and, 23

8 mm fi lm, 253
fi lm criticism and, 39, 66, 67, 71, 114

16mm Cine Film, 266
historical Japanese, 43

16mm reverse positive fi lm, 275–76

Japanese fi lm style, 31, 376

20th Century Fox, 69, 191, 203
politicization of, 127–28, 145

24 Hours (1982), 420

Shibui, 40

35mm fi lm Positive Film (type 150), 265, 266,

Zen and, 40

270, 277, 278

AFF See Asian Film Festival (AFF)

35mm Mitchell camera, 227

Africa, 30

35mm negative fi lm, 276

African-Americans and cinema, 173

Th
e 47 Ronin (1941–1942), 313

Agency for Cultural Aff airs, 254

Abacus and Sword ( Bushi no kakeibo, 2010), 306,

Age of the cloud and the “Cool Revolution”

307

( Kuraudo Jidai to “Kuru Kakumei” , 2010),

“A Bird in a Cage” ( Kago no Tori, 1924), 300–301

446

Academy Awards (Japan), 312

Agfa, 269, 278

Academy Awards Best Foreign Language Film,

Ajia mondai chosakai (Asian Aff airs Research

325

Society), 234

Acheson, Dean, 232

Akatsuki no Bakuon (1936), 279

“An Act of Mercy” (Fujisawa), 315

Akira (1982), 443

Actress ( Joyu, 1947), 329

Akira Suehiro, 150 n 60
adaptation as transcultural mimesis

Akiyama Kuniharu, 389, 390, 391, 394, 394 f, 397,
domestic fi lm production in Japan, 108–10,

398

109 f, 120 n 31

Akiyama Tamako, 256, 257 f
modernity and Japaneseness, 110–13,

Akutagawa Ryunosuke, 215

121 nn 40, 50, 127

Alberghetti, Anna Maria, 199
overview, 4, 101–4, 118 nn 3, 7

Albright, Donald, 404

Ozu Yasujiro emulation of

Alcock, Rutherford, 374–75

Hollywood, 104–7, 119 n 20,

Alfred Hitchcock Presents, 202

120 n 23, 120 n 29

All in a Night’s Work (1961), 196
vernacular modernism, 4, 113–15, 122 nn 56,

All Quiet on the Western Front (Seibu sensen ijo

58, 127
nashi, Remarque, 1930), 102–3

Adobe Premiere (1992), 256

Almendros, Nestor, 251

Adorno, 80, 113, 115

Alter, Nora L., 137
advertising/promotion

Althusserian-Brechtian critique of mystifi catory
critics quotations in, 69, 77 n 37
illusionism, 49
literary modernism and, 126

Altman, Rick, 7, 288–89, 290
pamphlets/fl yers, 69, 104, 119 n 16
amateur fi lmmaking, 139
by U.S. studios in Japan post-occupation,

Th
e Ambassadors (Holbein), 424–26, 425 f

192–93, 194 f, 195–99

American cinema See United States
videos and websites, 435, 437 n 42

American Cultural Center, 404

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458 index

Th
e American Film Institute Catalog 1893–1910,
new regional order and the, 232–34, 242 n 44,

156

243 n 52

An American Tragedy (Dreiser), 196

1950s to present, 234–39
amnesia, 25, 27–29
overview, 6, 226–29, 240 nn 1–2, 248–49

Amsterdam International Documentary Film

Asianism

Festival, 245
national aggression and, 6

Anderson, Joseph L., 176, 229, 234
pan-Asianism, 211

Anderson, Robin, 255 f

Ri Koran and, 223 n 10

Andrew, Dudley, 246, 248

Western imperialism and, 213–14
anime, 54, 326

Asian Pictures, 237

See also media mix

Asia-Pacifi c Film Festival See Asian Film Festival

ANPO protests of 1960, 116

(AFF)

anthropomorphism, 390, 410 n 20

Asia Press, 231
anti-Japanese sentiment, 155

Asia Symposium, 255

Aoki Hyosai, 157

Association for Viewing Documentary Film,

Aoki Tsuruko, 5, 152, 153, 154, 155, 156–57, 158,

365, 371, 379

159, 159 f, 160, 160 f, 161–66, 165 f, 168

Association of Southeast Asian Nations
apparatus and intermedia See intermedial

(ASEAN), 238
practices of cinema

Astro Boy ( Tetsuwan Atomu), 439 f, 441

Appointment with Danger (1951), 196, 197
audiences

Arakawa drainage canal, 141–42
creating meaning from a fi lm, 61

Aristotelian logic, 449
distracted mode of reception (Sato), 146

Aristotle, 31
minshu (“the people”), 3, 79–93, 94 n 5,
artful nonsense ( bungei nansensu), 102–3

95 nn 23, 38, 96 nn 59–60, 97 nn 64, 66

Th
e Art of the Cinema (Timoshenko), 138, 139,
nonexistent things and, 101

140
sound and, 407

Arts in Society (Kamarck), 398
spectatorship, 2, 3, 61, 62, 63, 72, 75, 87, 93,

Asahi News, 278

289

Asahi newspaper, 65

See also Korean colonial fi lm spectatorship

Asahi newsreels, 277, 278

Aum Shinrikyo, 27

Asahi Photo Industry, 270, 272, 276

Austin, John, 433

Asahi Shimbun, 274, 277–78

Au Ting-Ping, Tony, 215

Asai Eiichi, 379
avant-garde and documentary relationship, 387–

Asakusa, 141–42

91, 390 f, 410 nn 14, 16, 19–20, 411 nn 21–25

Asakusa Opera, 296, 300
avant-garde art in the U.S., 404

Asama Yoshitaka, 315

Th
e Awakening of Japan (Okakura), 375

Asaoka Nobuo, 112

Azuma Hiroki, 445, 448–49, 452, 453

ASEAN (Association of Southeast Asian

Nations), 238

Back Door ( Hou men, 1959), 235

Ashida Keinosuke, 380

Back to the Future (1985), 420

Ashley, Robert, 402, 402 f, 404

Th
e Bad Sleep Well (1960), 370 f

Asia

Balabrat, Ricardo, 235–36

Asianist ideology, 212–13

A Ball at the Anjo House (1947), 330
education for cinema, 236, 243 n 60

“Th
e Bamboo Sword” (Fujisawa), 315
fi lm festivals and, 247–51, 248 f, 261 nn 5, 7

Bancroft , George, 112, 113

Hong Kong fi lms, 6, 209–22, 223 nn 8, 10, 16,

“Th
e Bandit Prince” (vaudeville act), 162

18, 224 n 32
band music, 7, 289, 290–91, 293–94, 295–96, 302

See also East Asia; Specifi c countries

Banishment ( Kingire tsuiho, 1930), 112

Asia Foundation, 231, 232 n 32

Barker, Reginald, 153

Asian Film Festival (AFF)

Th
e Barker (1928), 107

FPA beginnings, 229–32, 241 nn 20, 27,

Barnouw, Erik, 256

242 nn 32, 33

Barthes, Roland, 318

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Basara–Th
e Princess Goh (1992), 311, 318

Borges, Jorge Luis, 432

Th
e Base of Popular Recreation (Gonda), 88

Borzage, Frank, 105, 106, 158, 227

Battle Flag ( Senki), 139

Branded ( Rakuin, 1950), 193, 194 f

Battleship Potemkin (1925), 139, 140

Branded to Kill ( Koroshi no rakuin, 1967), 350,

Battles without Honor or Humanity series

357

(1970s), 313

Breakfast at Tiff any’s (1961), 200

Baudrillard, Jean, 442
broadside ballads, 294

Baudry, Jean Louis, 7

Brooks, Peter, 155, 156

Bauman, Zygmunt, 443

Buddhism, 23, 27, 40–41, 42, 43, 157–58, 211

Beautiful Duckling ( Yang yarenjia, 1965), 238

Bumming in Beijing– the Last Dreamers (1990),
beauty contests, 331

256

Beckett, Samuel, 388, 405

Bungei shunju, 139

Th
e Beckoning Flame (1916), 158
bunraku, 42, 44

Th
e Bellboy (1960), 201–2

Burch, Noël, 3, 39, 40, 43–47, 49, 52, 53, 54, 55,

Ben-Hur: A Tale of the Christ (1925), 182–84

56 n 3, 57 nn 11, 14, 58 n 24, 59 nn 40–41, 65, Benjamin, Walter, 101, 113, 115, 117, 127–28,

105

145, 442

Busan (Pusan) International Film Festival, 239,
benshi/byeonsa See Korean colonial fi lm

250, 251
spectatorship
byeonsa/benshi See Korean colonial fi lm
benshi silent fi lm sound and, 289
spectatorship

Berlin, Irving, 197

Berlin International Film Festival, 231, 245, 247,

Cabinet Information Bureau, 284, 285

313, 325

Cacciari, Massimo, 446

Berlin: Symphony of a Big City (1927), 131,

Café Lumirè (2003), 310

134–37

Cage, John, 400

Berman, Marshall, 442

Cahiers du Cinéma, 41, 75, 247

Bernardi, Joanne, 164

Camera–Toy/Weapon (Sasa), 139

Betamax, 253

Campaign for Improving Life ( Seikatsu kaizen

Betty Boop cartoons, 111
undo), 85

Between Calm and Passion ( Reisei to jonetsu no

Campaign for Lifestyle Improvement the Home
aida, 2001), 214

Ministry, 83

Beverly Hills Cop (1984), 203

Camphor Monopoly Law, 267

B fi lms, 195, 196

Candide (Voltaire), 445

Biao, Yuen, 215

Cannes International Film Festival, 227, 230,

Bicycle in Dream See Ginrin (Matsumoto)

239, 245, 259, 306

Bicycle Manufacturing Association, 366
capitalism

Bijutsu techo, 398, 404

Asia and, 211

Biosphere II, 431, 432
intermedia and, 384

Birthday (Suzuki), 417
in Japan, 85
blackface in Japanese Cinema, 103, 103 f
late capitalism, 121 n 50

Blade Runner (1982), 216
modernism and, 117, 127–28, 145

Blood Will Tell ( Haitanghong, 1955), 212
nineteenth century and, 233

Blumenberg, Hans, 438, 442
popular culture and, 79, 89

Board for Research into Education Popularized
social education and, 82
for the General Public, 82, 86

Capone Returns ( Capone saigen, 1932), 112
the body as protrayed in fi lms, 29–30, 31

Captain Tsubasa ( Captain Majid), 451, 452

See also woman’s body as represented in

Carmen Comes Home ( Karumen kokyo ni kaeru,
postwar Japanese cinema

1951), 7–8, 337–45, 338 f, 339 f, 340 f, 341 f, body/street art, 396

342 f, 343 f, 344 f, 345 f, 351, 356–57, 356 f Th
e Book of Tea (Okakura), 375

Carmen Falls in Love ( Karumen junjo su, 1952),

Bordwell, David, 3, 39, 41, 47–49, 52, 53, 59 n 40,

7–8, 337, 345–50, 347 f, 348 f, 349 f, 351, 353, 105, 376–77

357, 361 nn 35–36, 39–40, 362 n 41

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460 index

Carmen From Kawachi ( Kawachi Karumen,

Christ of Nanjing (1995), 215, 224 n 32

1966), 350–56, 351 f, 352 f, 353 f, 354 f, Chua Lam, 212, 223

362 nn 42, 48

Chuo Koron, 163

Case Closed: Th
e Phantom of Baker Street (2002),

CIA (Central Intelligence Agency), 242 n 32, 249

326

CIE Eiga rinri kanri iinkai or Eirin (Film Ethics

Castells, Manuel, 443

Regulation Control Committee), 328, 329,

Cathay, 211

336

Th
e Cat Returns: Ghiblies Episode 2 (2002), 326

Cinema, Memory, Modernity (Kilbourn), 364

Cazdyn, Eric, ix, 2, 13–32
cinema studies/criticism

Celan, Paul, 387
as an academic discipline in Japan, 112

Celluloid Control Company, 283
fi lm companies and, 69
celluloid fi lm See raw fi lm industry (nitrate fi lm
historical overview, 3, 61–62, 75–76, 76 n 1
production)

horizontality, 108
censorship
ideological, 67–69, 77 nn 31, 34

Film Law of 1939, 90, 91, 328, 378

Japanese cinema, 1–9, 13–27, 16 f, 17 f, 18 f, 19 f, in Korea, 180–83, 181 f

20 f, 21 f, 22 f, 127
occupation era Japan, 191, 328, 336
post 1950, 69–72, 77 n 37

Soviet montage and, 140, 150 n 60

Proletarian School, 126, 137, 139, 146

“Tokyo March”, 132

Pure Film Movement and the impressionist

Th
e Wrath of the Gods, 161
paradigm, 62–66, 77 n 20

Centennial Exhibition of 1876, 155
radical nature of, 13

Central Intelligence Agency (CIA), 242 n 32, 249
technological determinism, 7

Central Motion Picture Exchange (CMPE), 191,
vernacular modernism, 4, 113–15, 122 nn 56,

229

58, 127

Cervantes, Miguel de, 432

Cio-Cio-San, 154, 155, 156, 158, 159, 161, 163,

Chakrabarty, Dipesh, 247

165, 167

Chan, Jackie, 212

Circle of Life ( Meguru, 2006), 371

Chan, Jordan, 215

Th
e City of Lost Souls ( Hyoryu-gai, 2000), 214,

Chan, Kelly, 214, 215

219, 221

Chang Kuo-sin, 231, 236, 237

Civil Information and Education Section (CIE),

Chaplin, Charles Spencer (Charlie), 105, 107,

328, 329, 336

193

Clarke, Paul, 249

Th
e Cheat (1915), 158, 161
classical music boom, 123 n 62

Chen, Edison, 214

A Class to Remember series ( Gakko, 1993–2000),

Chia Li, 238

308–9, 314

Chiao Hsiung-ping (Peggy), 250, 252, 252 f

Clift , Montgomery, 196

Chiba Nobuo, 105
climate metaphors, 441–42
children, 86, 103

Clonebough, G. Butler, 166

China

Clooney, Rosemary, 199

Hong Kong fi lms, 6, 209–22, 223 nn 8, 10, 16,

CMPC, 238

18, 224 n 32

CMPE (Central Motion Picture Exchange), 191,
horizontal writing in, 323

229

People’s Republic of, 233, 237, 249, 256

Cochrane, Tom, 190
prostitutes in, 335

Code Geass (2006), 444

Chinese revolution, 233

Cold War, 6, 228, 404

Chin Ping Mei (1955), 212

Colombo Plan, 233, 236

Chisui Takigawa, 416
colonial fi lm spectatorship See Korean colonial

Chocolate Girl ( Chokore-to ga-ru, 1932), 112
fi lm spectatorship

Choi Byeong-Ryong, 179
colonial project, Japanese, 27

Christianity in Madame Butterfl y, 156, 157–58

Columbus, Chris, 326

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Communism, 83, 128, 131, 231, 233

Dai Nippon Celluloid (Daicel), 267, 269, 270,

Comolli, Jean Louis, 7

271, 273–74, 275, 276, 278, 279, 283, 284

Compson, Betty, 112

Dai Nippon Motion Picture Association, 272–73,

“Th
e Concept of National Cinema” (Higson),

274, 277, 278

184

Daishokan Th
eater, 179

Confl agration ( Enjo, 1958), 311

Daito, 273

Confucianism, 211

Dai-to-a kyoeiken (Greater East Asian

Connelly, Bob, 255 f

Co-Prosperity Sphere), 228

Conrad, Joseph, 17

Danseongsa Th
eater, 182, 183

Constitution of the Empire of Japan (1889), 82

A Daughter of the Samurai (Sugimoto), 317

Continental fi lms, 122 n 61

Davis, Betty, 330

Cook, Ryan, 73

Davis, Darrell, 145, 255

Cool Britannia slogan, 442

Dawkins, Richard, 428

Cool Conduct (Lethen), 442

Th
e dawn of the Manchu-Mongolian empire

Cool Japan slogan, 442, 451, 452

( Manmo Teikoku no reimei, 1931), 130
copyright and media mix,

Day, Doris, 199

445–46

Days of Youth ( Wakaki hi, 1929), 105, 107
corporatization of Japan, 29

Dead or Alive 2: Tobosha (2000), 214

Coutinho, Eduardo, 254

Dead or Alive: Final (2002), 215, 216
cowboy movies, 116–17

Death of a Samurai ( jidaigeki Hara-Kiri, 2011),

Crane, Susan A., 363

306

Crazy Love (Okabe), 396

Degawa Mitsuo, 310

Creative Commons, 446

Deleuze, Gilles, 31
crisis time in Japan, 107, 120 n 23

DeMille, Cecil B., 158, 166, 198, 203

Cronenberg, David, 422
democracy

Crosby, Bing, 197
concert music and, 295

CROSS TALK, 8, 394, 396–407, 397, 399 f, 401 f,
cultural imperialism and, 184

402 f, 403 f, 405 f, 406 f, 412 n 42, 413 nn 43, 49, fi lm industry and, 231

414 n 52

Japan 1920–1943, 83–84, 85, 91, 142

Th
e Crowd (1928), 131
middle class and, 294–95, 298

Th
e Crucifi ed Lovers ( Chikamatsu monogatari,
postwar (WW II) Japan, 113, 186, 191, 233,

1954), 310, 311

327–30, 331, 332, 336, 349, 351, 355, 379,

Csikszentmihalyi, Mihaly, 443

380

CTI (CROSS TALK Intermedia) See CROSS
representative, 26

TALK

Taisho, 3, 80, 81, 85, 90–91

Cuckoo ( Hototogisu, 1922), 167

See also woman’s body as represented in

Cumings, Bruce, 232
postwar Japanese cinema

Cure (1997), 27–28

Denis, Claire, 29

Curtis, Tony, 196

Deocampo, Nick, 252, 252 f, 253

Derrida, Jacques, 424, 428, 429, 433

Daiei Kyoto, 310–11, 314

Descartes, René, 445

Daiei studio
descriptive music (keiyo ongaku), 296–97

AFF and, 228, 229

Desertion at Dawn ( Akatsuki no Dasso, 1950),
bankruptcy of, 203, 239

337

Eastman color fi lm use by, 227

Detective Conan series, 447
foreign sales by, 230–31

“Detective Story” (1951), 197

Hong Kong and, 235

Devil in the Flesh ( Nikutai no akuma, Tamura),
relationship with Hong Kong, 236

334

Shaw Brothers and, 212

Diary of a Prostitute ( Shunpuden, 1950), 337

Vista Vision camera use by, 202
digital multimedia technology, 6–7, 260–61

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462 index

Dinteville, Jean de, 425 f

Eastman color fi lm, 227, 230

Dissanayake, Wimal, 249

Eastman Kodak, 265, 269, 270, 272, 274, 278,

Docks of New York (1928), 111–12

386, 409 n 7
documentary fi lms

East-West Center, 249–50

Amsterdam International Documentary Film

ECAFE (Economic Commission of Asia and the

Festival, 245

Far East), 231, 232

Association for Viewing Documentary Film,

Eda Fushiki, 293–94

365, 371, 379

Edo (Tokyo), 126, 317
avant-garde and documentary relationship,

Edo Period, 297–98, 316, 319

387–91, 390 f, 410 nn 14, 16, 19–20,

See also jidaigeki fi lms (period dramas set in

411 nn 21–25
the Edo Period); jidaigeki fi lms ( Twilight

Nyon International Documentary Film

Samurai)

Festival, 245
educational cinema, 378–79, 380

People’s Republic of China fi lmaking, 256
education and movie audiences, 3, 79–93, 94 n 5,

Philippines fi lmmaking in, 256

95 nn 23, 38, 96 nn 59–60, 97 nn 64, 66

South Korea fi lmmaking in, 256

Education Ministry, 86, 89, 92, 93

Taiwan fi lmmaking, 256

Egan Dramatic School, 157

Yamagata International Documentary Film

Egawa Saburo, 403, 404, 406 f

Festival, 245, 248–50, 248 f, 252 f, 255 f, 257 f, Ehata Kiju, 80, 82

261

Eiga Banso Kyokushu (Shinfoni), 298

See also memory and cinema Nishijin

Eiga chisihi, 132

Dogase Masato, 375–76

Eiga geijutsu to kattingu (Film art and cutting)

dojin media, 440, 446

(Iwasaki), 138

Don Quixote (Cervantes), 432

Eiga Haikyo Shaho, 285

Doraemon, 452

Eiga hihyo (Film Criticism), 73

Douchet, Jean, 254

Eiga Hyoron (Cinema Criticism), 371

Douglas, Kirk, 197

Eiga hyoron (Film Criticism), 70, 75, 371

Dower, John W., 8, 232, 328, 331, 333, 334,

Eiga kantoku to eiga kyakuhon ron (Study on fi lm

364
direction and screenwriting) (Pudovkin),

Th
e Dragnet (1928), 112

140, 150 n 61

Dragnet ( hijosen) series, 112

Eiga no tomo, 65

Dragnet Girl ( Hijosen no onna, 1933), 112

Eiga rinri kanri iinkai or Eirin (Film Ethics

Th
e Dragon Painter (1919), 158–59, 159 f

Regulation Control Committee), 328, 329,

Dream Works Pictures, 416, 417, 434, 435

336

Dreiser, Th
eodore, 196

Eisenhower, Dwight, D, 199, 404

Duan Jinchuan, 256, 257, 257 f

Eisenstein, Sergei, 24, 139–40, 140

Dulles, John Foster, 232

Eizo Kyoto, 310–11, 312, 314

Dupont fi lm products, 269

Ekberg, Anita, 201

Durbin, Deanna, 116

Electronic Mechanical Orchestra No. 1 (Akiyama),
dystopian fi lms, 27

394–96, 394 f

Emerging Photography Movement, 274

Early Summer ( Bakushu, 1951), 376
end and opening credits, 323–24

Th
e Earth (1930), 140

Th
e End of St. Petersburg (1927), 140
earthquakes, 104, 108, 112, 141–42, 297, 445, 453

An Enemy of the People ( Minshu no teki, 1946),

East Asia

329
capitalist modernization of, 117

England, celluloid making in,
cinema studies, 13

265, 269

Hong Kong fi lms, 6, 209–22, 223 nn 8, 10, 16,
environment and intermedia See intermedial

18, 224 n 32
practices of cinema

Japanese cinematic practices and, 176
ero-guro genre, 39, 332
material conditions and fi lmmaking, 115

Europe

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art cinema, 376–77
competing theories of the, 39–56, 57 nn 5, 11,
fi lm festivals and, 230, 246–51, 248 f, 261 nn 5, 7

58 n 24, 59 nn 38–41, 47
fi lm style, 43
heightened stylization in the, 3, 33–39, 34 f–38 f
fi lm style vs. Japanese fi lm style, 38
shinpa-style, 164, 167
impressionist critics and, 67
theory of Japaneseness nihonjinron, 3, 39, 41

Japanese fi lm exports to, 230

Film Technique and Film Acting (Pudovkin), 140

Japan’s eff orts at equal status with, 161

Final Cut Pro (1999), 256

Japan’s power and, 83
fi nger boxes, 395, 395 f, 396
market share in Japan, 214

FIPRESCI Prize, 257
rationalism in, 125

First Nations fi lmmaking, 254

Everybody’s Crazy ( Zenbu s eishin ijo ari, 1929),

First Steps Ashore ( Joriku daiippo, 1932), 111, 112

103

Fitzmaurice, George, 107

Exhibition and Exhibition Sites Regulation,

Flaherty, Monica, 103

(Korea, 1922), 181

Flaherty Film Festival, 246

Expo’ 70, 399 f, 404

Flashbacks in Film (Turim), 364

Th
e Extended Phenotype (Dawkins), 428

Fleischer Brothers, 111

Flow (Csikszentmihalyi), 443

Fairbanks, Douglas, 193

Folklore Study (Yanagita), 375

Fanck, Arnold, 198

Footloose (1984), 203
fan clubs, 188, 194, 206 n 42

Ford, John, 248 f

Far Eastern Survey, 232

Forsaken ( Horoki, 1954), 226

Far East Film News, 231

Foucault, Michel, 318
fascism, 127–28, 145, 146

“Fourth Dimension” (Fukuro), 140

Federation of Economic Organizations, 366

FPA (Federation of Motion Picture Producer’s

Federation of Motion Picture Producer’s

Association), 6, 227, 231, 240 nn 1–2

Association (FPA), 6, 227, 231, 240 nn 1–2

France, celluloid manufacturing in, 269 t

See also Asian Film Festival (AFF)

Frankfurter Zeitung, 137
female singers, 301

Frankfurt School, 113–14, 115
female stars

Frankfurt’s Nippon Connection, 259, 260

Chinese, 215

Free Asia Association, 231

Madame Butterfl y in Hollywood, 155–60,

Freedom and People’s Rights Movement, 167

159 f, 160 f

Freedom School ( Jiyu Gakko, 1951), 337

Madame Butterfl y in Japan, 161–68, 165 f, 166 f

Frege, Gottlob, 449
overview, 152–55

Friday the 13th (1980), 420

See also woman’s body as represented in

From Space to Environment exhibition (1966), 8,
postwar Japanese cinema

391–97, 392 f, 395 f, 411 nn 26–27

Fighting Elegy ( Kenka elergy, 1966), 350

Fu, Poshek, 227
fi lm editing, haiku and, 24

Fujii Hiroaki, 312

Film Ethics Regulation Control Committee

Fujiki, Hideaki, ix, 3, 79–97, 154, 167–68

(CIE), 328, 329, 336

Fuji Negative Film (type 100), 279
fi lm festivals

Fujin Koron, 161

Europe, 230, 246–51, 248 f, 261 nn 5, 7

Fujioka Asako, 255
the West and, 230, 246–51, 248 f, 261 nn 5, 7

Fuji Photo Film Co., Ltd, 265–66, 271, 272, 273,

See also international fi lm festival circuit;

276, 278, 279, 281, 284–85

Specifi c festivals

Fuji Positive Film (type 150), 265, 266, 270, 277,
fi lm industry, 189, 190, 191, 203, 204, 309, 435

278

See also Specifi c companies/studios

Fujisawa Shuhei, 315–16, 316–17, 322, 326

Filmkunst und Filmshnitt (Timoshenko), 138

Fuji Sound Recording Film (type 250), 281

Film Law of 1939, 90, 91, 328, 378

Fuji Studio, 275

Film Quarterly, 42

Fukasaku Kinji, 313
fi lm style of Japanese cinema

Fukasawa Hiroshi, 312, 315

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464 index

Fukkatsu (1914), 300

Gordon, Andrew, 130

Fukuro Ippei, 139, 140

Gosha Hideo, 311

Futaba Juzaburo, 65

Gosho Heinosuke, 54

Futari Shizuka (1917), 164

Grand Guignol, 39

Fuwa Suketoshi, 91, 92, 284

Th
e Grass-Cutters ( Kusa wo karu musume, 1954),

226

Gable, Clark, 199

Great Depression and Paramount, 190
gangster fi lms, 112, 114, 195, 220–21

Greater East Asia Co-prosperity fi lms, 92

Garcia, Roger, 250

Greater East Asian fi lm ( Daitoa-eiga), 211

Th
e Garden of Women ( Onna no sono, 1954),

Th
e Green Mountains ( Aoi sanmyaku, 1949), 329,

226, 349

330, 351, 355

Garmes, Lee, 197

Griffi
th, D. W., 29, 138, 147 n 13, 179

Gate of Flesh (1965), 350, 351, 354–55, 357

Group Ongaku, 402

Gate of Flesh (Tamura), 334, 335, 336, 337, 350

Guangchang (1994), 257

Gate of Hell (1953), 310

Guattari, Felix, 318

Gate of Hell ( Jigokumon, 1953), 226–27

Gulf + Western, 203

Geijutsuza, 300

Gundam I (1981), 452

General Principles of Drastic Change for Japan

Gwangmudae Th
eater, 179

(Kita), 82

Gyeonggi Province (Korea), 180, 181

Genette, Gerard, 418, 423

Gyeongseong High Entertainment Th
eater, 179
geomorphic metaphors, 444–45
geopolitics, twentieth-century Japan, 4, 101, 106,

Habermas, Jürgen, 84

107, 113

Hacking, Ian, 363

Germany, 269 t, 450

Hagiwara Kyoshiro, 126

Gerow, Aaron, ix, 3, 45, 61–78, 109, 110, 111,

Ha! Ha! Ha! ( Betti no warae warae, 1934), 111

182, 230, 255
haiku, 321

Gershwin, George, 199
haiku and fi lm editing, 24

Gevaert, 269, 270

Hanada Kiyoteru, 71

Ghost in the Shell ( Kokaku kidotai, 1995), 216,

Hanayagi Harumi, 5, 152

217

Handycam, 253

Gideon’s Day (1958), 248 f

Hankyu Umeda Station, 194 f

Gilbert, Lewis, 313

Hansen, Miriam Bratu, 4, 113–14, 127, 153

Gilbert, William S., 155

Hao Zhiqiang, 256, 257

Ginrin (Matsumoto), 365, 366, 384–87, 385 f, 388,

Harakiri ( Seppuku, 1962), 306

407, 414 n 16

Hara Setsuko, 330

Ginza, 142

Hardboiled Wonderland (Murakami), 453

Ginza Can Can Girl ( Ginza Kankan Musume,

Harootunian, Harry, 364

1949), 338

Harry Potter and the Chamber of Secrets (2002),
globalization, 14–15, 26, 28, 30, 439

326

See also Paramount’s business campaign in

Harry Potter and the Sorcerer’s

Japan; transnational fi lm history

Stone (2002), 326

Going My Way (1944), 191

Haryu Ichiro, 396

Gokenin Zankuro (1995–2002), 311

Hasegawa Kazuo (Hayashi Chojiro), 112

Golden Demon ( Konjiki yasha, 1954), 226, 227

Hasegawa Nyozekan, 87

Golden Harvest, 212

Hase Seishu (Bando Toshihito), 220, 221

Gombrich, E. H., 47, 51

Hasumi Shigehiko, 3, 73, 73–74

Gonda Yasunosuke, 68, 77 n 34, 79–80, 87, 88–89,

Hatano Fukutaro, 296

92

Hatano Saburo, 192

Gone with the Wind (1939), 116

Hatano Tetsuro, 64, 66, 72, 72–73

Gonzalez, Myrtle, 167

Hata Toyokichi, 139
goodwill fi lms (shinzen eiga), 210

Hawaii, 176

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Hawai’i International Film Festival, 249–50, 251,
fi lm festivals and, 246

258, 259
fi lms in Korea, 177, 184, 186

Hayakawa, Sessue, 152, 158, 160 f, 161–63
fi lm style vs. Japanese fi lm style, 38, 43, 45

Hayashi, Tadahiko, 337
franchises, 421

Hayashi Chojiro (Hasegawa Kazuo), 112
impressionist critics and, 67

Hayes, Alexander (Yukio Hayakawa), 162,

Japanese cinema’s position in relation to,

163

176–77

Hays, Will H., 191

Japanese fi lms vs., 28–29

Hazumi Tsuneo, 69, 197

Madame Butterfl y in, 5, 153, 155–60
healthy realism genre, 238
national fi lm industries and, 435

Heart of Darkness (Conrad), 17
opening and ending credits, 323

Th
e Heart of Youth, Puppy Love (1919), 166

Ringu and, 416, 434–35

Heat Summer Th
eater ( Kageo-za, 1981), 350
storyboards, 322

Hegel, Georg, 389
transparent style of, 68

Heidegger, Martin, 442

See also adaptation as transcultural mimesis;

Hello Kitty, 452, 453
fi lm style of Japanese cinema; Paramount’s

A Hen in the Wind (1948), 336
business campaign in Japan; United States

Hepburn, Audrey, 195, 200, 202

Home Ministry, 86, 141, 283–84

Heyworth, Rita, 342

Home Town (1930), 137

Hi8, 256

Honda Ishiro, 230

Th
e Hidden Blade (2004), 322, 325, 326

Hong, Henry Gong, 238

Hideko Takamine, 330

Hong Kong fi lms/fi lm industry, 6, 209–22,

Hidenori Okada, x–xi, 7, 265–87

223 nn 8, 10, 16, 18, 224 n 32, 235, 238

Higashiyama, Chieko, 347

Hong Kong International Film Festival, 239, 250,

High Entertainment Th
eater, 172, 179

251, 254, 258

Higson, Andrew, 184

Hong Kong Night Club ( Hon Kon dai yasokai:

“Higurashi When Th
ey Cry” ( Higurashi no Naku

Tatchi & Magi, 1997), 209, 210, 214, 219

Koro ni, 2002), 440–41, 454 nn 3–4, 6, 8, 9

Honma Hisao, 87

Hijikata Tatsumi, 403

Hoop-la (1933), 107

Hikone Castle, 320

Horoyoi Jinsei (1933), 274

Hirano, Kyoko, 328, 337
horror fi lms, 28–29

Hirayama Hideyuki, 306, 326

See also Ringu (J-Horror)

Hirayama Shiho, 300

Hoshi no Koe, 453

Hiromeya publicity agency, 291

Hosoda Tamiki, 104

Hiroshi, Abe, 215

Hosokawa, Shuhei, ix, 7, 288–304

Hiroshi, Unno, 126

Houchi Shimbun, 273

Hiroshi ( Vital), 28

Hou Hsiao-Hsien, 310, 318

Hiroshi Kitamura, 229

Houseguest and a Mother ( Sarangbang

Hiroshi Shimizu, 51 f

Sonnimgwa Eomeoni, 1961), 237–38

Hiroshi Takahashi, 420

Hsing Lee, 238

Hisamatsu Seiji, 226

Hui, Andy, 217

Hitchcock, Alfred, 193, 195, 200, 201 f, 202

Huyssen, Andreas, 127

Ho Chiu-Yee, Josie, 215
hwaldongyeonghwa byeonsa See Korean colonial

Holbein, Hans, 424–26, 425 f
fi lm spectatorship

Holden, William, 193, 195

Holkheimer, 80

I Am Furious Yellow... (1991),

Hollywood

253, 256

African-Americans and, 173

Ichikawa Kon, 311

Asian fi lm and, 211

Ichikawa Raizo, 310

Asian stars in, 5, 152–55, 168

Ichi the Killer ( Koroshiya ichi, 2001), 214–16, 219
cutting and editing, 138

Ichiyanagi Toshi, 391, 395 f, 396, 400

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“Icon on the Source of White Noise” (Yuasa),

International Film Almanac (Showa 9, 1934),

405, 406–7

276, 277

Th
e Ideal of the East (Okakura), 375
international fi lm festival circuit
idea pictures, 329

Asian-Western interaction, 246–51, 260–61,

See also woman’s body as represented in

261 nn 5, 7
postwar Japanese cinema
overview, 6–7, 245–47, 261 n 2

Igarashi, 333, 334
short circuit/Yamagata, 251–61, 252 f, 256 f,

Iijima Tadashi, 73, 132

257 f, 262 n 8

Ikeda Gishin, 167

See also fi lm festivals; Specifi c festivals

Ikeda Toshio, 67, 68

International Film Festival

Ikeda Yoshinobu, 300

Rotterdam, 250, 259

Ikenami Shotaro, 315

International Short Film Festival Oberhausen,

Ikenohata, 142

260

Ikeru Shikabane (Tolstoy), 300

Internet, nudity on the, 28

Imada Kentarô, 292

Internet and digital media and fi lmmaking, 6–7,

Imaifuku Ryûta, 446

260–61

Imamura Shohei, 29

Internet fi lm distribution rights, 308

Imamura Taihei, 68, 129, 130

Inukai Tsuyosh, 120 n 23
imperialism, 176, 184, 211, 213–14

Ireton, Glenn, 231

Imperial Rescript on Education (1890), 82

Ise Toshio, 192
impressionism, 62–66, 77 n 20

Ishida Tamizo, 45

Inagaki Hiroshi, 296

Ishihara, Shintarao, 336

Ince, Th
omas H., 153, 157, 163

Ishihara, Yujiro, 354

India, 213, 214, 230

Ishii, Teruo, 33, 38

Indonesia, 231, 233, 234–35, 238

Ishii Iwao, 310

Industrial Revolution, 374

Ishii Kaori, 371
infl ammable fi lm See raw fi lm industry (nitrate

Ishiko Junzo, 408
fi lm production)

Ishizaki Koichiro, 398, 400

Th
e Infl uence of Foreign Film on Japanese Films

Ismail, Usmar, 234, 237

(Yamamoto), 102

Isoda Koichi, 141, 142

Information Dissemination Section, 328

Isozaki Arata, 384, 388, 396, 445
infrastructure, 383–84, 391

Isozaki-Tono, 405 f, 445

Innocence ( Inosensu, 2004), 216–17

Th
e Issue of National Recreation

Inoue Umetsugu, 212

(Gonda), 89

In Spring (1929), 140

Th
e Issue of Popular Recreation (Gonda), 89
intermedial practices of cinema

Italian Film Week in Spain, 260
avant-garde and documentary relationship,

Ito Daisuke, 139

387–91, 390 f, 410 nn 14, 16, 19–20,

Ito Go, 453

411 nn 21–25

Ivens, Joris, 254, 365
from environment to apparatus, 398–400,

Iwai Shunji, 217

399 f, 412 nn 39, 42, 413 nn 43, 46

Iwamoto Kenji, 62, 105, 124–25
multi-projection and totality, 400–406,

“I Wanna Get Down” (Captain Funk), 24

401 f, 402 f, 403 f, 405 f, 406 f, 413 nn 49–51, Iwasaki Akira, 66, 67, 68, 69, 134, 138, 139, 168,

414 nn 52, 57

333
overview, 8, 383–87, 385 f, 386 f, 409 nn 1, 4, 7–8

Izbicki, Joanne, 332, 333
politics of apparatus, 406–9, 414 nn 63, 66, 68,

415 n 70

J.O. Talkie Studio, 273
from space to environment, 391–97,

Japanese Association for International

392 f, 394 f, 395 f, 411 n 27, 412 nn 28, 30, 33, Promotion of the Moving Image

35

(UNIJAPAN), 254

International Exhibition in London (1862), 375

Japanese Cinema (Richie), 40, 41

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index 467

Japanese Cinema and Modernism, 1920–1930

Jun Murakami, 279

( Nihon eiga to modanizumu, 1920–1930)

juvenile delinquency, 103

(Iwamoto), 124–25

Th
e Japanese Film (Anderson & Richie), 176

Kabei: Our Mother (2008), 310

Japanese Girls at the Harbor (1933), 50–51 f, 53
kabuki

Japanese Imperial Army, 233
cinema and, 103–4, 119 n 12

Japanese Mingei Art Museum (Nihon Mingei
fi lm style and, 40, 42, 44

Bijutsukan), 374
makeup, 166, 166 f

Japanese Movies (Richie), 40, 41
onnagata, 153, 154, 164

Japaneseness, 3, 39, 41, 110–13, 121 nn 40, 50

Pure Film Movement and, 63, 164

Japanese New Wave, 52, 71
sound eff ects, 292–93

Japanese sound system, 107, 120 n 26

Kabukiza Th
eater, Tokyo, 291

Japanese theater, 24–25

Kadokawa Holdings, 446

Japan Foundation, 451, 452

Kadokawa Tsuguhiko, 446

JASRAC, 446

Kaeriyama Norimasa, 62, 63, 64
jazz, 199–200, 207 n 79

Kaganovich, Lazar, 233

JDRIII fund, 404

Kagawa Kyoko, 370 f

Jenkins, Henry, 441

Kagawa Shizue, 300

Jeong Han-Seol, 180

Kagemusha (1980), 319

JETRO, 384, 386

Kaizo, 82

Jewish Community Library (Los Angeles),

Kakura Film, 270

198

Kamarck, Edward, 398

J-Horror See Ringu (J-Horror)

Kamata, 111
jidaigeki fi lms (period dramas set in the Edo

Kamei Fumio, 24, 254

Period), 229, 297–300, 358 n 6

Kaneko Fuminori, 306
jidaigeki fi lms ( Twilight Samurai)

Kano Ryoichi, 379
camera tracks, 322–24

Kansai Electric Power Company, 366
cast of Twilight Samurai, 318

Kant, Immanuel, 428, 445
changes to Japanese people over time, 319

Kanto earthquake of 1923, 60 n 48, 104, 108, 112,
current status of, 306–7

141–42, 297, 445

Daiei Kyoto and Eizo Kyoto, 310–11

Kanto Film Society, 108
fi lm festivals and Twilight Samurai, 325

Kanze Hideo, 371, 373 f
fi lm industry geography, 309

Karatani Kôjin, 445

Kyoto Eiga Juku, 311–13

Karisome no Kuchibeni (1934), 278, 279

Kyoto setting for, 309–10, 320–21

Kasutori (cheap, poor-quality alcohol) culture,
overview, 7

332
plot of Twilight Samurai, 314–15

Kato Kazuro, 405
premiere and box offi
ce, 324

Katori Shingo, 209, 219
production committee system, 307–8
katsudoeiga benshi See Korean colonial fi lm
publicity, 324–25
spectatorship
script for Twilight Samurai, 315–16, 316–18

Katsudo Gaho, 164, 167
shooting schedule and aesthetics, 321–22

Katsudo Kurabu, 162
studio system tradition, 314

Katsudo Shahin Zasshi, 164

Toei Kyoto Studio, 313–14

Katsudoshashinkai (Moving Picture World), 62

Twilight Samurai as an ofuna-cho, 316

Katsu Shintaro, 215, 310
wigs and makeup, 319–20

Katusha’s Song ( Kachûsha no Uta), 300

Yamada Yoji and Ofuna Studio, 308–9

Kawabata Yasunari, 126, 142

Jikken kobo (Experimental Workshop), 384

Kawachi, Tamio, 352

JOBK (radio station), 129

Kawahara Setsuko, 132

Jost, Jon, 251

Kawai Kinema, 278

Junjo no Miyako (1933), 274, 286 n 16

Kawakami Otojiro, 157

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Kawakita Kashiko, 116, 248 f, 249, 250, 259

Kinugasa Keinosuke, 41, 227

Kawakita Memorial Film Institute, 249

Kinugasa Teinosuke, 310

Kawakita Nagamasa, 249

Kinuyo Tanaka, 330

Kawase Naomi, 258

Kishida Kazumi, 310

Kawashima, uzo, 355

Kishi Matsuo, 112

Kawazura Ryuzo, 229, 284

Kishi Nobusuke, 234

Kaye, Danny, 193, 197

Kishitani Goro, 209, 219

Keene, Donald, 40, 55

Kitada Akihiro, 146
keiko eiga (tendency fi lms), 139

Kitagawa Fuyuhiko, 65–66, 134–36
keiko fi lms, 67

Kita Ikki, 82

Keisuke Kinoshita, 7

Kitamura, Hiroshi, x, 5, 188–208

Kenji Mizoguchi, 329

Kitamura Komatsu, 112

Kennan, George, 232

Kitano Takeshi, 310

Kid Commotion ( Kodakara sodo, 1935), 103

Kitchen ( Wo ai chu fang, 1997), 215, 224 n 32

Kidlat Tahimik, 252, 252 f, 253, 256

Kitchin (Yoshimoto), 215

Kido Shiro, 104, 107, 120 n 26

Kobata Kazue, 318

Kieslowski, Krzystof, 254

Kobayashi, Toshiko, 337

Kikan fi rumu (Quarterly of Film), 73

Kobayashi Akira, 116, 203

Kikuchi Kan, 104, 129, 130, 302

Kobayashi Issa, 24

Kilbourn, Russell J. A., 363, 364, 376–77

Kobayashi Masaki, 306

Kim, Dong Hoon, ix, 5, 172–87

Kobayashi Nenji, 313

Kim Deok-Gyeong, 179

Kobe earthquake of 1995, 445, 453

Kim Dong-bin, 417, 423

Kodak See Eastman Kodak

Kim Dong-won, 256

Kodama Kenji, 326

Kim Duk-Gyeong, 178

Kodansha, 130

Kim Duk-Ryong, 179

Kogarashi Monjiro (1972), 311

Kim Kwan-soo, 231

Koichi Iwabuchi, 214

Kimura, Takechiyo, 236, 237

Koizumi Junichiro, 324–25

Kimura, Takeo, 351

Kokkatsu studio, 108

Kimura Chieo, 132, 137, 138, 141

Komada Koyo, 291, 292

Kimura Takeo, 312

Komaki Toshiharu, 193

Kinema, 273

Komatsu Hiroshi, 110

Kinema junpo (Movie Times), 17, 63–64, 65, 69,

Komori Kazuko, 75

70, 114, 138, 158, 302

Kong Su-Chang, 252, 252 f

Kinema Record, 63, 64, 65, 164, 296

Konishiroku (Konica Corporation), 266, 271,

Kineya Rokuzaemon, 291

272, 276

King, Geoff , 197

“Konparu March” (Hatano), 296

King, Rodney, 21

Kool Killer (Baudrillard), 442

Th
e Kingdom and the Beauty ( Jiangshan meiren,

Kopple, Barbara, 254

1958), 212

Korea, 214, 228, 234, 235, 237, 238, 256, 366

King Kong ( Wasei Kingu Kongu, 1933), 103

Korean Asianist ideology, 213

Kingsley, Sidney, 197

Korean colonial fi lm spectatorship

Kingu (King), 85, 129, 130, 302
byeonsa/benshi and national cinema, 184–86

Kinnea Shuk-Ting Yau, 108
byeonsa/benshi and the formation of,

Kinoshita, Chika, ix, 4–5, 124–51

174–84, 175 f, 181 f, 185 f, 186 f

Kinoshita Keisuke, 226, 275, 329, 330
overview, 5, 172–74

AFF submission, 226

Korean War, 366

Oriental Photo School and, 275

Koshien baseball stadium, 193
woman’s body in postwar Japan cinema, 329,

Kotani Soichi (Henry), 166

330, 337, 339, 342, 345, 347, 349, 350, 351,

Koyasu Nobukuni, 210

352, 353, 354, 355, 357

Kozaburo Yoshimura, 330

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Kracauer, Siegfried, 79–80, 84, 137, 442

Lewis, Jerry, 193, 200, 201–2

Kramer, Robert, 251, 254

Li Cheuk-to, 250

Kudo Eiichi, 314

Lightening Robbery (Inazuma Gôtô, 1899), 292

Kuginuki Jizo, 371, 374 f
lighting, 4, 5, 164–65, 165 f, 166, 166 f, 167, 301,

Kume Masao, 104

311–12
kung fu fi lms, 212

Li Han-hsiang, 228

Kuo, Dylan, 215

“Th
e Limiting Imagination of National Cinema”

Kurahara Korehito, 139

(Higson), 184

Kurishima Sumiko, 154, 165–68, 166 f

Lisbon earthquake of 1755, 444

KuroDalaiJee (Kuroda Raiji), 396
literature

Kurosawa Akira, 41, 70, 229, 248 f, 309–10, 317,
adaptations and sequels, 8, 102, 104, 117, 315

319, 329, 330, 337, 366, 370 f

Asama Yoshitaka and, 315

Kurosawa Kiyoshi, 2, 27, 29, 30, 31, 49
the body in, 333, 334, 335–36

Kurotsuchi Mitsuo, 326
criticism, 67, 70

Kuze Hiroshi, 326
modernism, 126, 145
kyogen, 24
modern literature in Europe, 364

Kyoto Eiga Juku, 311–13
montage and, 138

“the people” in, 85

Labor and Imperial Democracy in Prewar Japan

Tokyo in, 126

(Gordon), 130
women in, 7
labor problems and education, 83, 84

Liu, Lucy, 152

La Dame aux camellias (1988), 315

A Living Doll ( Ikeru ningyo, 1929), 139

Ladd, Alan, 196

Lloyd, Frank, 107

Th
e Lady Shogun and Her Men ( Ooku, 2010),

Lloyd, Harold, 105

306–7

Lo, Kwai Cheung, x, 6, 209–25

Lai-Choi, Nam, 215

Lokanathan, P. S., 232

Lamorisse, Albert, 365

Loke Wan-tho, 229, 238, 243 n 64

Landsberg, Alison, 364

Long Fang, 243 n 64

Th
e Last Chushingura ( Saigo no chushingura,

Loop ( Rupu, Suzuki), 417, 432

2010), 306
looped worlds and media mix, 440–41, 454 nn 3–

Th
e Last Samurai (2003), 314

4, 6, 8, 9

Late Spring ( Banshun, 1949), 330, 355, 376

Loridan, Marceline, 251
laughter, 15–27, 16 f, 18 f, 20 f, 22 f

Los Angeles Examiner, 157
law and media mix, 449–50

Los Angeles Times, 162

Law of Edifi cation, 90

Th
e Lost Weekend (1945), 191

Leach, Bernard, 374

Love and Honor (2006), 322, 325

Le Bon, Gustave, 84

Love of Actress Sumako ( Joyu sumako no koi,

Lebran-Movietec, 234

1947), 329

Lee, Bruce, 212

Lubitsch, Ernst, 105

Lee, Laila, 166

Lumières’ cinématographe, 290

Lee, Sam, 215

Lunn, Eugene, 138

Lee, Sangjoon, x, 6, 226–44

Lu Xun, 213

Lee Chan-Sam, Sam, 215

LVN Pictures, 231, 234

Lee Chi-Ngai, 220

Leibniz, Gottfried Wilhelm, 445

MacArthur, Douglas, 188, 191

Leon, Manuel de, 231

MacDonald, Margaret I., 158

Les Journés Cinématographiques de Carthage,

Mace, Fred, 153, 157

260

MacLaine, Shirley, 193, 196

Lethen, Helmuth, 442

Madame Butterfl y

Leung Ka-Fai, Tony, 215
in Hollywood, 5, 153, 155–60

Lewis, Diane Wei, x, 306–26
in Japan, 161–68, 165 f, 166 f

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Madame White Snake ( Byaku fujin no yoren,

Kikan fi rumu and, 73

1956), 235

New Wave and, 71

MAD movies, 446

See also memory and cinema Nishijin

Mahan, Alfred T., 155

Mavo’s collage, 138
makeup, 166, 166 f, 314, 319–20

Ma Wai-Ho, Joe, 215

Makino, 351

Maya, Borneo, 354–55

Makoto, Ogino, 215

McCray, Porter, 404

Makoto Shinkai, 453

McLuhan, Marshall, 393, 413

Malaya, 236
media mix

Malaysia, 226, 235, 237, 238
climate and liquid metaphors, 441–44

Malik, Djamaludin, 234, 237
copyright, 445–46

Manchu-Mongolian empire, 130
identity and possibility, 447–49

Manchuria, 335
identity/liquidity, 444–45
manga, 54
law, 449–50

See also media mix
looped worlds and, 440–41, 454 nn 3–4, 6, 8, 9

Manop Udomdej, 252, 252 f
overview, 9, 438–39, 453–54, 456 n 39

Manovich, Lev, 441
politics/culture, 451–53, 451 f, 452 f

Th
e Man with a Movie Camera (aka Th
is Is

Meiji candy company, 112

Russia, 1929), 140

Meiji era, 125

Marchand, Roland, 198

Meiji Restoration, 45

Margaret Mead Film Festival, 245

Th
e Melancholy of Suzumiya Haruhi series, 446,

Marker, Chris, 27

447–49, 448 f, 453

Maro Akaji (Sekiji), 405

Melchior, Lauritz, 199

Martin, Dean, 201
melodrama, 155, 156

Marx, Karl, 410 n 20, 442
memory and cinema Nishijin

Marxism

Matsumoto and Nishijin, 365–74, 367 f, 368 f, A-list order and make-up, 246

369 f, 370 f, 371 f, 372 f, 373 f, 374 f falling rate of profi t, 121 n 50
overview, 8, 363–65, 380–81, 381 nn 10, 13, 16

Gonda Yasunosuke and, 79, 89
recalled memory of cultural nationalism,

Marxist fi lm criticism, 67–69, 77 nn 31, 34, 134,

374–80, 377 f, 378 f

139, 150 n 60, 168, 407, 410 n 20
metaphors, 438, 441–45
masses and how they should be seen, 411 n 23

METI (Ministry of Economy, Trade and

Matsumoto’s work, 370, 391

Industry), 239, 254

Mizoguchi’s work, 142, 149 n 50

Metori Nobuo, 192, 193, 194, 195, 196, 201, 202,

Monday, 27

203
montage and, 131, 139, 149 n 50

Metropolitan Museum of Art, 198
neo-Marxist theory, 454 n 6

MGM, 193

Ohara Institute for Social Issues and, 88
middle class, individualism and democracy

Masahiro Makino, 335
concerns, 294–95

“the masses” ( die Masse) and movie audiences,
middle class fi lm, 110–11, 121 n 40

79, 80, 84

Miike Takashi, 28, 29, 30, 31, 214, 215, 219, 221,

Masumura, Yasuzo, 336

306, 314, 326
materiality of Japanese cinema

Th
e Mikado (1885), 155

Matrix (1999), 221

Mika Ko, 221

Matsuda Kazuo, 310

Mikami Hiroshi, 215

Matsuda Masao, 71, 73

Mikhail Kaufman, 140

Matsui Junko, 105

Miller, J. Hillis, 416

Matsui Sumako, 300

Milliken, Carl E., 191

Matsumoto Toshio

Minami Hiroshi, 125
intermedia and, 8, 384–91, 385 f, 390 f, 393,

Mine Junichi, 310

397, 400–402, 401 f, 405, 406–7, 408–9,

Mingei movement, 374, 375

410 n 16

Minh-ha, Trinh T., 254

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Ministry of Commerce and Industry, 270,

Japanese vs. Western, 8, 364–65

271
modernity and Japaneseness, 110–13,

Ministry of Communications (Teishinsho), 132

121 nn 40, 50

Ministry of Economy, Trade and Industry
postwar (WW II) Japan, 375–80, 381, 381 n 16

(METI), 239, 254

Soviet Union, 5, 138–41, 150 n 60

Ministry of Education, “the people” ( minshu)

Tokyo March phenomena, 4–5, 128–38, 135 f,
and the, 3, 79, 80, 81–93, 95 n 38, 97 n 66

136 f, 141–42, 147 nn 14, 17, 20, 148 n 36

Minoru Kuribayashi, 279
vernacular modernism, 4, 113–15, 122 nn 56,

Minoru Takada, 279

58, 127

Minowa Masaru, 326

Western fi lm, 4, 113–15, 122 nn 56, 58, 127
die minshu (“the people”) and audiences, 3,
modernity, European vs. Chinese, 213

79–93, 94 n 5, 95 nn 23, 38, 96 nn 59–60,

Mohan Gakufu Shuppan, 299

97 nn 64, 66

Molasky, Michael S., 333

Misora Hibari, 116

Molloy (Beckett), 388

Misumi Kenji, 310

Momose Yoshiyuki, 326

Mitchell camera, 227

Monday (2005), 2, 15–27, 16 f, 17 f, 18 f, 19 f, 20 f, Mito Komon series, 313

21 f, 22 f, 31

Mitsubishi, 267

Monopoly Bureau, 267, 276, 284

Mitsuhiro Yoshimoto, 75

Monroe, Marilyn, 200

Mitsui, 267
montage, changes of formalism and, 67–68

Mitsui Products Company, 270

See also modernism ( modanizumu)

Mitsuo Miura, 278

“Montage and Japanese Culture” (Fukuro), 140

Miura Tamaki, 163

Moon Children (1991), 256

Miyadai Shinji, 440

Mori Iwao, 69

Miyagawa Kazuo, 311, 312

Mori Kazuo, 310

Miyao, Daisuke, x, 1–9, 152–71, 265–87

Morisaki Azuma, 254

Miyazawa Rie, 318

Morita, 267

Miyoshi Akira, 365–66

Morita Fujio, 312

Mizoguchi Kenji

Morita Yoshimitsu, 306
awards, 310

Th
e Morning of the Osone Family ( Osone-ke no
fi lm style of, 41, 42, 45, 47, 49
ashita, 1946), 329, 330

47 Ronin, 146

“Morning Sun” Shines ( Asahi wa kagayaku, 1929),

Shochiku Uzumasa Studio and, 313

142, 143 f, 144 f, 145 f
success of, 366

Mother (1926), 140

Tokyo March, 4, 124, 129, 130, 132, 139, 140,

Motion Picture Export Association (MPEA),

141, 142, 303

188, 191

Ugetsu, 310, 323

Motion Picture Producers and Distributors of

Victory of Women, 330

America (MPPDA), 191

Women of the Night, 337

Motion Picture Producer’s Association (MPPA),

Yokihi/Princess Yang Kwei-fei, 212, 235

227, 235

Mizukubo Sumiko, 113

Motion Picture Raw Film Control Counsel, 285

Mizuno Haruo, 69

Motion Pictures and Edifi cation (Yamane), 86–87

Mizuno Miki, 215

Th
e Mountain (1956), 198

Mobile Suit Gundam ( Kidô Senshi Gundam,

Mount Fuji, 386

1978), 441

Movie, 41
modern boys ( modan boi), 190

Movie Times ( Kinema junpo), 17, 63–64, 65, 69,
modernism ( modanizumu)

70, 114, 138, 158, 302
advertising and, 126

Moving Picture Film Censorship Regulation
capitalism and, 117, 127–28, 145

(Korea, 1926), 181–82, 181 f

Facism and, 127–28, 145, 146

Moving Picture World ( Katsudoshashinkai), 62
interwar years overview, 4–5, 124–28, 145–46,

Moving Picture World (MPW), 153,

147 n 13, 151 n 75

156, 158

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472 index

MP & GI (Motion Picture & General

Nakata, Hideo See Ringu (J-Horror)

Investment) Studio, 212, 238

Nakata Shunzo, 80, 82, 87

MPEA (Motion Picture Export Association),

Nakayama Shinpei, 130

188, 191

Nanbu Keinosuke, 69, 195

MPPA (Motion Picture Producer’s Association),

Nan guo dian ying (Southern Screen), 227

227, 235

Nankin no Kirisuto (Akutagawa), 215

MPPDA (Motion Picture Producers and

Naruse Mikio, 41, 45, 47, 54, 112, 226

Distributors of America), 191
national cinema, 451–53, 451 f, 452 f

Mr. Smith Goes to Tokyo (Kyoko), 328

See also adaptation as transcultural mimesis;

Muchaku Seikyo, 380
fi lm style of Japanese cinema; Hong Kong

Mukojima, 110
fi lms/fi lm industry; Korean colonial fi lm

Murakami Haruki, 453
spectatorship

Murata Minoru, 42, 112

National Film Center, 386

Murayama Tomoyoshi, 138

National Film Center (Tokyo), 365

Musashino Shuho (of Musashinokan in Shinjuku,

National Film Control Committee, 270

Tokyo), 297
nationalism
music
audiences and, 85
bands, 7, 289, 290–91, 293–94, 295–96, 302

CIE’s censorship and, 328
concert music, 294–97
economic, 233
early silent movie, 291–93
fi lm industry and, 237
jidaigeki fi lms (set in Edo Period), 297–300
recalled memory of cultural, 365, 374–80,
musical accompaniment ideals in 1910,

377 f, 378 f

293–94
shame, 111
popular song and fi lm, 300–303

Tokyo March phenomena, 130

Mutual Film Corporation, 152
transnationalism, 101–2

Myer, Karl, 137

See also Korean colonial fi lm spectatorship

My Love Has Been Burning ( Waga koi wa moenu,
nationalist slogans, 442, 451, 452

1949), 329
nationalist symbols, 451 f, 452 f

My Love with Stars ( Ai yo hoshi to tomoni, 1947),

National Lecture Series for Local Administrators

330
and Educators of Film (Zenkoku kyoiku

My Neighbor, Miss Yae ( Tonari no Yae-chan,
eiga jimu tanto kyouikusha koshukai), 88

1934), 111

Natsume Soseki, 375
mystifi catory illusionism, 49
negative dialectic, 113

Neighbor’s Wife and Mine ( Madamu to nyobo,

Naganuma Mutsuo, 310, 312, 321, 322, 323

1931), 107

Nagata Masaichi, 6, 226–27, 228, 229, 230–31,

Neill, R. William, 166

234, 235, 239, 245, 279

Nemuri Kyoshiro series (1963–1969), 310

Nagoya train station, 193

Neon Genesis Evangelion (1995), 444

Naito Akira, 312

New Asian Currents, 258, 260

Nakae Isamu, 214

New Film Regulations of 1942, 90

Nakagawa Nobuo, 226

New German Cinema, 260

Nakagawa Shigehiro, 312

New Left , 29, 67

Nakagawa Yukio, 323

New School ( sinpa) groups, 177

Nakahara Yusuke, 408

New Taiwan Cinema, 249, 250

Nakahira Takuma, 399

New York Clipper, 157

Nakajima Shinpei, 128

New York Motion Picture Company (NYMPC),

Nakamura Kasen, 152

153, 158

Nakamura Seiko, 87

Nickelodeon pianists, 297

Nakamura Tsutomu, 312

Nihon eiga sangyo shinkokai (Society for the

Nakano Jiro, 296

Promotion of Japanese Film Industry), 229

Nakaoka Gengon, 311, 312

Nihon University College of Art (Tokyo),

Nakasone Yasuhiro, 440

365

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Nikkan Kogyo Shimbun, 270

Ogawa Toru, 3, 70–71, 74

Nikkatsu studio, 108, 110, 113, 130, 132, 229,

Ogi Masahiro, 69

239, 273, 279, 300, 301, 354

Ogonkan Th
eater, 179

Nikkatsu Uzumasa studio, 112

Oguchi Tadashi, 164

Nikko temples, 40

Oguma Eiji, 222

Nippona Artista Proleta Federacio (NAPF, or All

Ogura Shigeru, 103

Japan Federation of Proletarian Arts), 139

Ohara Institute for Social Issues, 88

Nippon Celluloid Jinzo Kenshi, 267

Okabe Michio, 396

Nippon Connection, 259, 260

Oka Joji, 112, 113

Nippon modern, 48, 110

Okakura Tenshin, 375

Nippon Puroretaria Eiga Domei (Proletarian

Okamoto Kenichi, 311, 312

Film League of Japan), 139

Okamura Akira, 114

Nippon Television, 309

Okuyama Junosuke, 8, 394, 396–97, 405, 406,

Nippon Times, 230

406 f, 408

Nishida Kitaro, 375

Th
e Old and the New (1929), 140

Nishijin, Th
e Song of Stone ( Ishi no uta, 1963),

O Mimi San (1914), 153

366, 387, 389–91, 390 f, 407

One Piece (2000s), 444

See also memory and cinema Nishijin

Ongaku Shohosha, 300

Nishioka Yoshinobu, 311, 313
onnagata, 153, 164

Nitchitsu Kayaku, 276
opening and end credits, 323–24
nitrate fi lm production See raw fi lm industry

Orgies of Edo (Zankoku ijo gyakuai monogatari:

(nitrate fi lm production)

Genroku onna keizu, 1969), 33–39, 34 f, 35 f,

Noble, Ruth, 162

36 f, 37 f, 38 f, 55–56

Nobusuke Kishi, 271

Oriental Exclusion Act of 1924, 110

Nogami Teruyo, 310
orientalism

Nogawa, Yumiko, 350

Chinese culture as represented in Japanese

Noh, 24, 42, 44, 371, 373 f
cinema, 214, 215, 220
noise, white, 402, 405, 407, 408
feminine depiction, 154, 156, 158, 168

Nora, Pierre, 363

Oriental Photo Industrial Co. Ltd., 271–72,

No Regrets for My Youth ( Waga seishun ni

273–76, 286 n 11
kuinashi, 1946), 329, 330, 351

Oriental Photo School, 275

Norisugi Kaju, 80, 82, 83, 85

Osaka Expo (1970), 384, 387

Nornes, Abé Mark, x, 1, 6, 71, 245–62

Oscar winners, 196, 227, 229

North American fi lm festival circuit, 249

Oshii Mamoru, 216

North Korea, 237

Oshima Nagisa, 29, 71, 309, 311

Nyon International Documentary Film Festival,

Osugi Sakae, 75, 87

245

Otani Takejiro, 226

Otomo Katsuhiro, 443

Th
e Oath of O Tsuru San (1913), 153

Otsuka Eiji, 441, 451, 453

Oba Mie, 232

Oyama Ikuo, 87

Obayashi Soshi, 87

Oyster Girl ( Ke nu, 1964), 238

Oberhausen Manifesto, 260

Ozu Yasujiro
occupied Japan See postwar/occupied Japan;
adaptation of Hollywood fi lms by, 4, 104–7,
woman’s body as represented in postwar

106 f, 112, 114, 119 n 20, 120 n 23, 120 n 29

Japanese cinema

A Hen in the Wind, 336

Odewonza Weekly (of Odewonza, in Yokohama),

Café Lumirè and, 310

297
directorial style, 29

Offi
ce of the Governor General (Department of
fi lm style, 41, 42, 45, 47, 49, 54, 55, 376, 384

Documentation and Publication, Toshoka),

Late Spring, 330

182
season fi lms, 321–22

Ofuna studio, 107, 309, 314

Shochiku Ofuna Studio and, 309

Ogawa Shinsuke, 251, 252, 252 f, 253, 257

Tokyo Story, 347

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474 index

P.C.L. (Toho Company), 274, 275, 278

Ping Pong (2002), 215, 220
pain in fi lm, 371, 371 f, 372 f, 373 f, 374 f Piper, William, 191

Panafricain du cinéma et de la Télévision de

Pistol Opera (2001), 356, 357

Ougadougou, 260

A Place in the Sun (1951), 196–97

Pan Am, 404
politics

Paramount, 69
of apparatus, 406–9, 414 nn 63, 66, 68, 415 n 70

Paramount (newsletter), 194–95
manga and anime, 451–52, 451 f, 452 f

Paramount’s business campaign in Japan
political montage, 140–41, 149 n 50
hegemonic infl uence, 202–4
politicization of aesthetics, 127, 146
overview, 5–6, 188–90, 204 n 3
tendency fi lms, 139
post-occupation, 191–202, 194 f, 201 f, 207 n 73
twentieth-century Japan geopolitics, 4, 101,
prewar through occupation, 190–91

106, 107, 113

Paramount “Tomo no kai” (Meeting of Friends),
urban masses and, 64

194–95

See also capitalism; Communism; democracy;

Park Chung Hee, 237
fascism; imperialism; nationalism;

Parker, Eleanor, 197
socialism

Park Seung-Pil, 179

Ponge, Francis, 387, 389

Passing Fancy ( Dekigokoro, 1933), 106

Poppy ( Gubijinso, 1921), 166, 166 f

Pathé, 265
popular culture/mass culture

Pathé Baby 9.5 mm fi lm projector, 139
cinema’s close ties with, 112

Pathé fi lm products, 269
modernism and, 127

Patwardhan, Anand, 255 f
recreation, education and movie audiences,

Paulson, Jeannette, 249

3, 79–93, 94 n 5, 95 nn 23, 38, 96 nn 59–60,

Peacock King ( Kujaku o, 1989), 215

97 nn 64, 66, 189

Peking Man ( Pekin genjin, 1997), 214
popular literature and Japanese cinema, 104

“the people” See die minshu (“the people”) and
pornographic fi lms, soft -core ( Roman Porno),
audiences

239

People on Sunday ( Menschen am Sonntag)

Post-Earthquake Tokyo Recovery Plan ( Teito

(1930), 131
fukko keikaku, 1925), 141–42

People’s Films, 116
posters, 105–6, 106 f

People’s Republic of China (PRC), 233, 237, 249,
postmodernity, 121 n 40, 119, 121 n 50, 126, 445

256
postwar/occupied Japan

See also China
advertising/promotion by U.S. studios, 192–

People’s Rights movement, 112

93, 194 f, 195–99

Pepsi, 404
censorship, 191, 328, 336
period fi lms ( jidaigeki) See jidaigeki fi lms (period democracy and, 113, 186, 191, 233, 327–30,
dramas set in the Edo Period); jidaigeki

331, 332, 336, 349, 351, 355, 379, 380
fi lms ( Twilight Samurai)

fi lm criticism during, 69–72, 77 n 37

“Petition for Regulation of Motion Pictures, Th
e”

Japanese vs. U.S. studios, 202–4

(Society for Imperial Education), 86

Paramount’s business campaign during, 191–

Philippines, 226, 228, 231, 233, 234, 235–36, 237,

202, 194 f, 201 f, 207 n 73

256

See also woman’s body as represented in
phonography and silent fi lms, 301–2
postwar Japanese cinema

Photo Chemical Laboratory (P.C.L.), 273
poverty and education, 83
photography in Japan, 274–75

Practical Research on Social Education (Ehata),

Photo Times, 274

82

Picture-Play Magazine, 160 f

Th
e Practice of Social Education (Norisugi), 82

“Pierre Menard, Author of the Quixote” (Borge),
praxis, 31–32

432

Premier Pictures, 234, 235

Ping (1968), 405
press sheets ( puresu shiito), 193

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index 475

Th
e Princess Goh (Basara, 1992), 311, 318
cinematic, 317

Princess Yang Kwei-fei ( Yokihi, 1955), 235
fi lm criticism and, 68

Production Code Administration, 192
healthy realism fi lms, 238

“Projection for Icon” (Matsumoto), 401–2, 401 f,

Japanese fi lm style and, 41–43, 54–55

408
photographic, 156

Prokino, 139
postwar Japan, 375–80

Proletarian School, 126, 137, 139, 146
socialist, 68
promotion See advertising/promotion

Rear Window (1954), 189, 200
propaganda

Record of a White Long Line ( Shiroi nagai sen no

Asian fi lmmakers and, 253
kiroku, 1960), 366
in China, 257

Reel Life, 152
in Japan, 70, 88, 93, 146, 328, 379

Refl ections on Forty Years of Film Manufacturing

Nazi Germany, 378

(Fuji Photo Film), 277

United States, 404

Reis, Michelle, 214, 219

See also Hong Kong fi lms/fi lm industry

Remarque, Erich Maria, 102
propaganda (Kitada), fi lm as, 146

Research Board on Popular Recreations (Minshu
propaganda fi lms, 209, 223 n 8
goraku chosa iinkai), 87–88
prostitutes and streetwalkers, 334, 335, 337, 350,

Resurrection, (Tolstoy), 300

355, 357

Reynolds, Karen, 398

Provoke, 399, 408

Reynolds, Roger, 394, 394 f, 398, 405 f

Psycho (1960), 189, 201 f

Rhapsody in Blue (1945), 199

Puccini, Giacomo, 155, 157

Richie, Donald, 3, 39, 40–43, 53–54, 176, 229,

Pudovkin, Vsevolod, 130, 139, 140

234, 249, 250, 259

Pure Film Movement, 62–66, 77 n 20, 108, 110,

Ricoeur, Paul, 363

163–64, 230

Ri Koran, 116, 152, 209–10, 211, 212, 223 nn 8, 10

Pusan (Busan) International Film Festival, 239,

Rikyu (1989), 311

250, 251

Ringu (J-Horror)

Hollywood and, 416–17, 434–35

Quarterly of Film ( Kikan fi rumu), 73
overview, 8, 416–18
parasites, 429–34, 429 f, 430 f

Radiance of Life ( Sei no kagayaki, 1918), 5, 152
paratexts, 418–24, 419 f, 420 f, 421 f

Radon ( Sora no Daikaiju Radon, 1956), 230
parergons, 424–29, 425 f, 436 n 21

Raiders of the Lost Ark (1981), 420
riots and education, 83, 84

Raine, Michael, xi, 4, 101–23

Ritsumeikan University, 313

Rainer, Yvonne, 254

Road to Rio (1947), 191

Rashomon (1950), 70, 229, 230, 245, 310, 311,

Robert and Frances Flaherty Grand Prize, 258

376

Robinson Crusoe (1954), 292
rationalism, 125

Rojas, Carlos, xi, 8, 416–37
raw fi lm industry (nitrate fi lm production)

Rokumeikan’s ball, 294
battle over celluloid, 275–77, 277 t

Rokuosha, 266, 270
domestic Japanese products quality and use,

Roman Holiday (1953), 189, 200, 202

271–74, 277–79

Roman Law, 449–50
history of celluloid in Japan, 266–70, 268 t,

Roman Porno, 239

269 t

Ronin (1941–1942), 146
nitrate fi lm as national policy, 270–71, 271 t

Rosen, Philip, 445–46

Oriental as visionary, 274–75, 286 n 11

Ross, Sara, 162
overview, 7, 265–66

Rostow, W. W., 233
war years, 280–85, 280–81 t, 282–83 t, 285 t

Rotterdam See International Film Festival

Rayns, Tony, 250, 259

Rotterdam
realism

Rush Hour 3 (2007), 314

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476 index

Russo-Japanese War, newsreels, 292

Season of Youth ( Wakai kisetsu, 1962), 116

Rustling a Bride (1919), 166
seasons and Japanese fi lm, 321–22

Ruttmann, Walter, 131, 134, 137

Second Daishokan Th
eater, 179

Ryo Iwase, 270

Th
e Secret Garden (1919), 166

Ryuzo Kawazura, 283

Seidl, Ulrich, 255 f

Seiji Lippit, 142

Sadami, Suzuki, 126

Seiter, William, 236

Sadayakko, 157
sekai-kei (world type), 453

Saga of the Phoenix ( Kujaku o: Ashura densetsu,

Selve, Georges de, 425 f

1990), 215

Sendo Kouta (Boatman Ditty), 300

Saijo Yaso, 128, 129, 130, 131, 132, 142

Senki (Battle Flag), 139

Saito, 445, 453

Seo Sang-Ho, 172, 179, 184, 185 f, 186 f

Saito, Ayako, xi, 7, 265–87, 327–62
serial rensageki, 152–53

Saito Tatsuo, 105

Sessue Hayakawa, 152, 153, 158

Saito Tomohiko, 310

Seventh Heaven (1927), 105

Saito Torajiro, 102, 103, 103 f

Seventy Years of Oriental Photo Industry (1970),

Sakae Haruki, 269, 271, 279

275

Sakai Celluloid, 267
sexploitation, 39

Sakura 16mm Cine Film, 266

Shadow Warriors series (1980–1985), 313

Sakurajima volcano eruption, 157

Shaka (1961), 202

Sampaguita, 234

Shakai kyoiku (Social Education), 82
samurai fi lms See jidaigeki fi lms ( Twilight

Shakai to kyoka (Society and Edifi cation), 82,

Samurai); Specifi c fi lms

86, 88

Th
e Samurai I Loved ( Semishigure, 2005), 326

Shanghai International Film Festival, 239

Samurai Vendetta ( Hakuoki, 1959), 311

Shanghai melodramas (1930s), 114

Sanada Hiroyuki, 313, 314, 318

Shaw, Run Run, 228, 238

San Francisco Peace Treaty, 233

Shaw Brothers, 211, 212, 223 n 16, 228, 234, 235,

Sanggye-dong Olympics (1988), 256

238

Sanshiro (Natsume), 375

She (Saishu), 453

Sas, Miryam, xi, 8, 383–415

Shiba Ryotaro, 315

Sasa Genju, 139

Shibui, 40, 41

Sasaki Norio, 140

Shibuya, Minoru, 337

Sasaoka Tadayoshi, 380

Shigeno Yukiyoshi, 65, 162

Sasho Shozaburo, 203

Shigeyoshi Suzuki, 278

Sasori (2008), 215

Shima Koji, 226, 227, 338

Sato Junya, 214

Shimamura, 321

Sato Makoto, 255 f, 257 f

Shimamura Hogetsu, 87

Sato Tadao, 70, 112, 114, 371

Shimazu Yasujiro, 111, 112

Sato Takumi, 146

Shimizu Akira, 69

Satow, Ernest, 389

Shimizu Chiyota, 70

Saturday Night Fever (1977), 203

Shimizu Hiroshi, 45, 47, 54

Saunders, Jackie, 164–65, 165 f

Shinema 69 (later Shinema 70 and Shinema 71), Sawaragi Noi, 440

73

SCAP (Supreme Command for the Allied

Shinfoni Gakufu, 298

Powers), 188, 191

Shinjuku, 141, 142, 396

Scarface (1932), 112

Shinko Kinema, 279

Th
e Scarlet Gang of Asakusa (Kawabata), 126, 142

Shinoda Masahiro, 309

Schmitt, Carl, 444

Shinohara Toru, 215

School of Echoes (Muchaku), 380

Shinriken-eiga, 378

Scott, Ridley, 216

Shin Sang-ok, 228

Season of the Sun (Taiyo no kisetsu, Ishihara),

Shintoho, 203

336

Shin Toho, 226, 229

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Shirai Yoshio, 69
singing cowboy genre, 116–17

Shishido Jo, 203, 357

Sino-Japanese War

Shiso no kagaku (Science of Th
ought) study
raw fi lm industry and the, 280–84, 280–81 t,
group, 70

282–83 t

Shochiku Kamata studio, 110–11, 112, 116, 273,
silent movie sound during the, 290

275

Skyscraper ( Matenro, 1930), 112

Shochiku Kyoto studio, 308, 309–10, 311, 314

Sleepless Town ( Fuyajo, 1998), 220

Shochiku’s foreign fi lm chain (“SY” chain), 194
social education See education and movie

Shochiku studio
audiences
benshi, 180

Social Education ( Shakai kyoiku), 82

A Class to Remember series, 309
social education and movie audiences, 3, 82–93,

Dai Nippon Motion Picture Association and,

94 n 5, 95 nn 23, 38, 96 nn 59–60, 97 nn 64, 66

273
socialism
fi lm festival fi lms, 226, 229, 239
audiences and education, 83–84, 85
fi rst female actors, 168
capitalist exploitation and, 336

Hong Kong fi lms, 212
fascism and, 146

Kotani Soichi and, 166
socialist realism, 68

New Wave directors, 309
twentieth century, 233

New York offi
ce, 108
working class and, 130

Ofuna studio, 107, 309, 314

Society and Edifi cation ( Shakai to kyoka), 82,

Ozu Yasujiro, and, 105

86, 88
popular songs in fi lms by, 301

Society for Imperial Education ( Teikoku kyoiku),

Seijun Suzuki and, 354

86
sound, use of, 107, 120 n 26

Society for Praising Good Films, 108

Suzuki Denmei and, 104
soft -core pornographic fi lms, 239

Tora-san series, 308

Sogetsu Art Center, 396, 400

Twilight Samurai, 313

Sokurov, Aleksandr, 255 f
wartime restructuring, 284

Th
e Song of Stone ( Ishi no uta, 1961), 366, 387,

Yamada Yoji and, 307

389–91, 390 f, 407

Shochiku theaters, 324

See also memory and cinema Nishijin

Shonai Eigamura (Shonai Movie Village),

Sontag, Susan, 318

326

Sony, 404

Showa Japan, 289

Sony Handycam, 253

Shura Hakko (1927), 299

Sorekara (Natsume), 375

“Signifi cance and Value of Popular Arts, Th
e”

Sori (aka Masuri) Fumihiko, 215

(Honma), 87

Sorrows of the Forbidden City ( Qinggong mishi,
silent fi lms, 107, 120 n 26

1948), 212

See also Korean colonial fi lm spectatorship;

Sotoji Kimura, 274
silent fi lm sound
sound
bands, 7, 289, 290–91, 293–94, 295–96, 302
everyday sounds, 87
concert music, 294–97
exhibits/performances, 394–96, 394 f, 401–2,
early attempts at, 291–93

405, 405 f, 406–7
jidaigeki fi lms (set in Edo Period), 297–300

Fuji Sound Recording Film, 281
kouta eiga (popular song and fi lm), 300–303

Makino Talkie Studio, 313
musical accompaniment ideals in 1910,
in Nishijin, 377

293–94
in Song of Stone, 389–91
overview, 7, 288–90, 303
talkies, 278, 303

Silent Film Sound (Altman), 288–89
transition to talkies, 104, 107, 120 n 26, 129,

Silverberg, Miriam, 129

237

Silver Wheels See Ginrin (Matsumoto)

white noise, 402, 405, 407, 408

Singapore, 235, 236, 237, 238

See also silent fi lm sound

Singer, Ben, xii, 3, 33–66

Sound of the Mountain ( Yama no oto, 1954), 226

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478 index

Sousa, John Philip, 296

Sullivan, Arthur, 155

Southeast Asia, 213

Sumitomo Corporation, 309

Southeast Asian Economic Mission, 234
sumo fi lms, 292

Southeast Asian Film Festival See Asian Film

Sundance Film Festival, 245

Festival (AFF)

Sunset Boulevard (1950), 191

Southern Screen ( Nan guo dian ying), 227

Super-8 video, 256

South Korea, 214, 228, 234, 235, 237, 238, 256,

Suppé, Franz, 296

366

Supreme Command for the Allied Powers

South Korean Civil War, 233

(SCAP), 188, 191

South Korean Motion Picture Association, 231

Sure Death series, 313

Soviet Union, 5, 138–41, 150 n 60, 233

Sutoton Bushi (1924), 301–2

Space Battleship Yamato (Uchû Senkan Yamato,

Suzuki, Seijun, 336, 350–57, 352 f, 353 f, 354 f

1974), 441, 443 f, 451 f

Suzuki, Shigeyoshi, 278, 279

Spanish cinema, 260

Suzuki Denmei, 104

Special Guard ( Hijo Keikai, 1929), 112

Suzuki Jukichi, 139
spectatorship, 2, 3, 61, 62, 63, 72, 75, 87, 93, 289

Suzuki Koji, 8, 416, 417, 422, 426, 431, 433, 434,

See also audiences; Korean colonial fi lm

435
spectatorship

Suzuki Sadahiro, 375

Speedy (1928), 105

Suzuki Sadami, 126

Spielberg, Steven, 420

Suzumiya Haruhi anime series, 440

Spiral (Rasen, Suzuki), 417, 422, 426–27, 431–32,

Swallowtail Butterfl y ( Suwaroteiru, 1996),

436 n 21

217–19

Th
e Square (1994), 257

Swickard, Charles, 158

Th
e Stars Are Singing (1953), 199–200

Sword of Desperation ( Hisshiken torisashi, 2010),

Star Wars (1977), 420

306, 326

Sternberg, Joseph von, 107, 111, 112

Systems of Contemporary Japanese Film Th
ought

Stevens, George, 196

(Gendai Nihon eigaron taikei) (Sadao),

Stewart, Jacqueline, 173

69–72

Stewart, James, 193

Sze-Yu, Lau, 215

Stony Point’s Movie Drome, 400

Storm over Asia (1928), 130, 140, 150 n 60

Taboo ( Gohatto, 1999), 311, 312

Story of a Prostitute (1965), 350, 355, 357

Tachibana Takahiro, 63, 87, 88

Story of a Prostitute (Tamura), 350

Tachibana Teijiro, 164

Story of Floating Weeds ( Ukikusa monogatari,

Tadashi Imai, 329

1934), 106 f, 107

Taikatsu studio, 108

Strategic Air Command (155), 193

Taisho “cinemaniacs”, 295

Stray Dog (1949), 355

Taisho democracy, 3, 80, 90–91, 94 n 4
street/body art, 396

Taisho period, 289

Strike (1925), 140

Taiwan
strip shows, 331
benshi practice in, 176

See also Carmen Comes Home; Carmen Falls
camphor production in, 267
in Love
documentary fi lmmaking in, 256

Studies on Japanese Modernism ( Nihon
fi lm exports to Japan by, 214
modanizumu no kenkyu) (Minami), 125
fi lm festivals and, 226, 228, 237

Study Group for Social Education, 82
fi lm industry in, 238

Study of Recreation, A (Nakata), 82

Japan’s economic ties with, 234

Study of Virtue (Nishida), 375

New Taiwan Cinema, 249

Suen, Pauline, 214, 219
theater chains in, 235

Sugimoto Etsuko, 317

Taiwanese camphor, 267

Sugita Shigemichi, 306

Takagi Koichi, 2, 15–25, 16 f, 17 f, 18 f, 19 f, 20 f, suicide, 19

21 f, 22 f

Sukiyaki Western Django (2007), 326

Takahashi Yuji, 400

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index 479

Takamine, Hideko, 337, 338, 339, 342, 345, 349,

Tiexi Qu, 258

350

Tie Xi Qu: West of the Tracks (2003), 258

Takekuma Kentaro, 445

Timoshenko, Semyon, 138, 139, 140

Takemitsu Toru, 384, 385, 390

Titanic (1997), 203

Takemura Tamio, 125

Toei, 39, 56, 226, 229

Takenouchi Yutaka, 215

Toei Kyoto Studio, 313–14, 314

Takeuchi Atsushi, 216

Togawa Naoki, 62

Takeuchi Yoshimi, 213

Toho Block production companies, 273, 278

Taki Shinji, 116–17

Toho Company (P.L.C.), wartime restructuring,

Th
e Tale of Chunhyang ( Chunhyangjeon, 1935),

284

185

Toho Studios, 212, 226, 229, 235, 236, 314

Tamura, Taijio, 334–35, 336, 337, 350, 351,

Tokai kokyogaku ( Metropolitan Symphony, 1929),

355

139

Tanaka, Kinuyo, 336, 355

Tokatsu studio, 112

Tanaka Hiroyuki (Sabu), 2, 15, 23, 24, 25, 27, 31

Toko Kon, 350

Tanaka Jun’ichiro, 300

Tokugawa-era, 33

Tanaka Masasumi, 105

Tokyo Drift er ( Tokyo nagaremono, 1966),

Tanaka Min, 318

350

Tanaka Satoshi, 251

Tokyo in literature, 126

Tanaka Tetsunosuke, 112

Tokyo International Film Festival, 239, 247, 254,

Tanba Tetsuro, 313

255

Tange Kenzo, 399, 404

Tokyo March ( Tokyo koshinkyoku) phenomena,

Taniguchi, Senkichi, 337

4–5, 128–38, 135 f, 136 f, 141–42, 147 nn 14,

Tanizaki Jun’ichiro, 296

17, 20, 148 n 36, 303

Taylor, Elizabeth, 196

Tokyo Metropolitan Government, 254

TEAC, 404

Tokyo School of Art (Tokyo Bijutsu Gakko), 375

Teacher’s Pet (1958), 199

Tokyo Story ( Tokyo monogatari 1953), 347, 370 f, Teddie Co, 252, 252 f

376

Teikine studio, 108, 301

Tokyo the Modern City (Unno), 126

Teinosuke Kinugawa, 329

To Live ( Ikiru, 1952), 337

Teiso Mondo (1934), 278

Tolstoy, Leo, 300
television and fi lm criticism, 69, 75

Tomita Yasuko, 215

Th
e Ten Commandments (1956), 198

Tono Yoshiaki, 8, 396, 399 f, 408
tendency fi lms ( keiko eiga), 139

Top Gun (1986), 203

Tenrikyo, 279

Tora-san series (Otoko wa tsurai yo,

Teo, Stephen, 250, 252, 252 f, 255

1969–1995), 239, 308, 315

Terada Shiro, 161

Toronto International Film Festival, 245

Terada Torahiko, 130

Tosaka Jun, 85

Terdiman, Richard, 364
totalitarianism, 80

Teshigahara Hiroshi, 311, 318

Total Mobilization, 90

Tezuka Is Dead ( Tezuka izu Deddo, Itô), 453

To the Distant Observer (Burch), 43

Tezuka Osamu, 441

Towa, 69

Th
ailand, 176, 226, 227, 235, 238

Toyoda, Shiro, 41, 235

“Th
at Morning Th
ing” (Ashley), 402, 402 f,

Toyo Kanpan, 269

404

Toyo Kikuchi, 274

Th
at Night’s Wife (1930), 114

Tracked ( Usugesho, 1985), 311

Th
elma and Louise (1991), 19

Tracy, Spencer, 198

Th
irteen Assassins ( Jusannin no shikaku, 2010),

“Traditional Th
eater and the Film in Japan”

307, 313–14, 326

(Richie), 42

Th
irty Years of Oriental Photo Industry (1950),

Tragedy of Japan ( Nihon no higeki, 1953), 349,

275

356

Tian Zhuangzhuang, 252, 253

Transcritique (Karatani), 23

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480 index
transcultural mimesis See adaptation as

United Kingdom, celluloid manufacturing in,
transcultural mimesis

269 t
transnational fi lm history See adaptation as

United States
transcultural mimesis; Asian Film Festival

African-Americans and cinema, 173

(AFF); female stars; Hong Kong Films;

Americanization in Japan, 125
international fi lm festival circuit; Korean
anti-Japanese sentiment in, 155
colonial fi lm spectatorship; modernism

Asia Press and the, 231

( modanizumu); Paramount’s business
avant-garde art, 404
campaign in Japan

Berlin International Film Festival and the,

Träumelei (Schumann), 296

231, 242 n 32

“Travel around the World” (1920), 294

CMPE and the, 229

Truman, Harry S., 232
criticism standards in the, 65

“Trunk Th
eater”, 139

ECAFE and the, 232

Tsai Ming-Liang, 29
foreign policy, 155–56

Tsubouchi Shoyo, 87
geopolitical imbalance with Japan, 111–13

Tsuburaya Eiji, 384
image of Japanese women in, 160, 160 f, 162

Tsuchihashi brothers, 107

Japanese cinema’s position in relation to,

Tsuchimoto Noriaki, 252, 252 f

176–77

Tsuda Kozo, 167

Japanese sound technology and, 107

Tsui Hark, 221

Japan’s eff orts at equal status with, 161

Tsukamoto Shinya, 28, 29, 30, 31

Japan’s power and the, 83

Tsukuba Expo, 239
market share in Japan, 214

Tsumura Hideo, 65

Nickelodeon pianists, 297

Tsurumi Shunsuke, 3, 70, 72
policy toward Asia, 232–33

Tudor, David, 400
raw fi lms production in the, 265, 269

Turim, Maureen, 364
realism in fi lm, 42

Turner, Bryan, 443
sexploitation fi lms, 39

20th Century Fox, 69, 191, 203
silent movie sound in, 289

Twenty-Four Eyes (1954), 349
university courses on cinema, 236

Twenty-Four Eyes (1987), 315

Yamagata International Documentary Film

Twilight Samurai See jidaigeki fi lms ( Twilight Festival and the, 254

Samurai)

See also Hollywood; woman’s body as

“Twilight Samurai” (Fujisawa), 315
represented in postwar Japanese cinema

United States Information Services (USIS), 404

U.S. State Department, 191

University of California, 236

Uchida Tomu, 139

University of Chicago, 198

Udine Far East Film Festival, 250, 259

University of Southern California, 236

Uemura, Sumisaburo, 275

Universum Film AG (UFA), 378

Uemura, Taiji, 275

Uno Tsunehiro, 453

UFA (Universum Film AG), 378

Th
e Untouchables (1987), 203

Ugetsu (1953), 310, 311, 323, 376
urbanism/urban populations

Ultimate Weapon, (Saishu), 453
desire for a preurbanized world, 214

Umigwan Th
eater, 175, 179, 180, 184

Dickens and, 151 n 75

Underworld (1927), 112
ethnically segregated urban space, 179, 185

Underworld ( ankokugai) series of fi lms, 112
fascism and, 145

UNIJAPAN (Japanese Association for
interwar cultural production and

International Promotion of the Moving
consumption and, 125

Image), 254
modernism/modernity and, 125, 127, 129,

Union Station (1950), 195

145, 151 n 75, 155

United Artists, 203

Paramount and, 195, 199, 200

United Artists Toho, 69
politics and, 64

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index 481

Pure Film Movement and, 64

Wang Ain-ling, 250
silent fi lm era and, 294–95

Wang Bing, 258
technical changes in urban space, 383–84,

War and Peace (1956), 189

385, 391, 392, 395, 396, 398, 399

Ward, E. E., 232
urban culture of Tokyo, 129

Waseda bungaku, 87

See also die minshu (“the people”) and

Watanabe, Ken, 311
audiences

Watanabe Daisuke, 453

Uryu Tadao, 67

Watanabe Takayoshi, 209

Ushihara Kiyohiko, 105

Th
e Weaving Town, Nishijin ( Orimono no machi,

Utada Hikaru, 325

1961), 380

Utter Confusion ( Tenyawanya, 1950), 337

Weerasethakul, Apichatpong, 29

Weimar Americanism, 113

VanDerBeek, Stan, 400, 401

Weimar Germany, 134
van der Keuken, Johan, 251

Weltner, George, 192, 198

Van Sant, Gus, 29
western movie genre, 116–17, 195, 199, 203, 307

Venice Biennale, 445

West/Western fi lm

Venice International Film Festival, 229, 239, 245,
criticism standards and Japanese cinema,

259, 364, 376, 379

65–66, 70

Verbinski, Gore, 416, 417, 418, 423, 434,
dance music, 294

435

East vs. West, 127, 439

VHS, 256
end credits, 324

VHS-C, 253
fi lm festivals and, 230, 246–51, 248 f, 261 nn 5, 7

VHS video recorder, 420–21

Japanese cinema and, 43–47, 44

Victor Japan, 129, 130, 131

Japanese power vs. Western power, 213

Th
e Victory of Women ( Josei no shori, 1946), 329,

Japan’s recommended fi lms, 90

330

Korean fi lm and, 176–77, 178

Videodrome (1983), 422
market share in Japan, 214

Vidor, King, 131
modernism/modernity, 8, 126, 364–65

Vietnam, 238
sound in silent fi lm, 289, 290, 292, 295, 296,

Villarreal, Luis, 433

297–98, 299, 303
violence in fi lms, 29

See also adaptation as transcultural mimesis;

Th
e Virginian (1946), 191

Europe; fi lm style of Japanese cinema;
virus, 418, 427–28, 432–34

United States

Visions of Japanese Modernity (Gerow), 110, 111

What Made Her Do What She Did? ( Nani ga

VistaVision, 197–98, 202
kanojo o so saseta ka, 1930), 139

Vital (2004), 28

White Christmas (1954), 189, 197

Vitrine (1952), 386–87, 386 f, 408

Whiteman, Paul, 199

Voice of Th
ings ( Le parti pris des choses, Ponge),
white noise, 402, 405, 407, 408

387
wigs and makeup, 319–20

Voices of a Distant Star (2002), 453

Wilder, Billy, 131

Voltaire, 445

Willat, Irvin, 166

“Winter Music” (1958), 400

Wada-Marciano, Mitsuyo, xii, 8, 110, 111,

Winters, Shelly, 196

363–82

Wiseman, Frederick, 255 f, 256, 257

Wagner, Robert, 198

Withered Grass ( Karesusuki, 1924), 300

Waiting for the Sun (Nogami), 310

Woese, Carl, 433–34

Wakai Makiko, 255

Wolf Howling in the Blizzard ( Fubuki ni sakebu

Walk Cheerfully ( Hogaraki ni ayume, 1930), 114
ookami, 1931), 112

Wan Chi-Wai, Terence, 215

Woman of Tokyo ( Tokyo no onna, 1933), 114
wandering outlaw series, 116
woman’s body as represented in postwar

Wang, Joey, 214

Japanese cinema

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482 index

Kinoshita’s Carmen, 336–50, 338 f, 339 f, 340–

Yamamoto Ichiro, xii, 7, 306–26

41 f, 342 f, 343–44 f, 345 f, 346 f, 347 f, 348 f, Yamamoto Kajiro, 115, 330

349 f, 361 nn 35–36, 39–40, 362 n 41

Yamamoto Kikuo, 102, 105, 111, 112, 113
overview, 7–8, 327–33, 331 f, 356–57, 356 f,

Yamanaka Sadao, 45

358 nn 5–7, 359 nn 8–10, 12–14, 18, 362 n 51

Yamane Mikihito, 86–87
sexualized image of women, 333–36, 360 nn 25,

Yamane Sadao, 69–72, 73

27–29, 361 nn 32, 34

Yanagi Soetsu, 374, 375

Siejun Suzuki’s Carmen, 350–56, 351 f, 352 f,

Yanagita Kunio, 84, 375

353 f, 354 f, 362 nn 42, 48

Yang, Edward, 254

See also female stars

Yang, Evan (Yi Wen), 212
women See female stars; woman’s body as

Yasui Yoshio, 254
represented in postwar Japanese cinema

Yasuko, Tomita, 215

Women of the Mito Domain (Yamakawa), 317

Yellow Earth ( Huang tudi, 1984), 250

Women of the Night (1948), 336, 337

Th
e Yellow Handkerchief of Happiness ( Shiawase

Wong, Anna May, 152
no kiiroi hankachi, 1977), 308, 315

Wong, Cindy Hing-Yuk, 228

Yeoseongza, 185

Wong, Faye, 215

Yi Gu-Yeong, 183

Wong, Michael, 215

Yi Han-Gyeong, 179

Wong Ain-ling, 250

Yi Pil-Wu, 180

Woo, John, 221

Ynang Bayan: To Be a Woman Is to Live in a Time

Woods, Frank E., 64
of War (1991), 253

“Work of Art in Its Age of Technological

Yodogawa Nagaharu, 43, 65, 69

Reproducibility, Th
e” (Benjamin), 127–28

Yokihi/Princess Yang Kwei-fei (1955), 212

World War II

Yokomitsu Riichi, 138
education during, 380

Yomiuri shinbun, 197, 198
fi lms during, 146, 211

Yomota, Inuhiko, 350
raw fi lm industry and the, 280–84, 280 t, 281 t,

Yoshida, Detective, 183

282 t, 283 t, 285 t

Yoshida Kiju, 71, 309

Worthington, William, 158

Yoshihara Junpei, 379

Th
e Wrath of the Gods (aka Th
e Destruction of

Yoshimi Shunya, 233

Sakurajima, 1914), 156–58, 161

Yoshimoto Banana, 215

Wu Jeong-Sik, 179

Yoshimura, Kozaburo, 337

Wu Wenguang, 255 f, 256, 257, 257 f

Yoshino Sakuzo, 85

Wu Yii-feng, 256

Yoshiyama Kyokko, 62, 63

Yoshiyuki Eisuke, 126, 333

Yagi Wigs, 320

You Only Live Twice (1967), 313

Yahoo!, 308

YouTube, 446
yakuza, 19–21, 20 f, 24, 221

Yoyogi National Olympic Gymnasium, 398, 399,

Yam, Simon, 215

399 f, 404, 405 f

Yamada Kazuo, 67

Yuasa Joji, 391, 398, 405, 406–7, 408

Yamada Koichi, 73

Yuen, Anita, 209, 214, 219

Yamada Yoji See jidaigeki fi lms ( Twilight

Yuki Ichiro, 105

Samurai)

Yukimura Izumi, 116

Yamagata International Documentary Film

Yukio, Hayakawa, 152

Festival, 245, 246, 248, 251–58, 252 f, 255 f,

Yuko Kikuchi, 374

257 f, 260, 262 n 8

Yun Chi-Ho, 183

Yamaguchi, Sayoko, 356, 357

Yushima Shinhana-cho, 142

Yamaguchi Katsuhiro, 8, 386–87, 386 f, 393, 408

Yutaka, Abe (Jack), 112

Yamaguchi Yoshiko/Shirley (aka Ri Koran Li

Xianglan), 116, 152, 209–10, 211, 212,

Zahlten, Alexander, xii, 9, 438–56

223 nn 8, 10
zaibatsu (Japanese fi nancial clique), 233

Yamakawa Kikue, 317

Zamecnik, John Stepan, 296

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index 483

Zanjin zangaken (sword that chops people and

Zhu Shilin, 212
horses, 1929), 139

Zigeunerweisen ( Twigoineruwaizen, 1980), 350

Zarul Albakri, 252, 252 f

Zigomar (1911), 86

Zatoichi series (1962–1989), 310

Zigomar fi lms of 1

Zen and fi lm style, 40–41, 42, 47

912, 103
zero, 23, 25

Zoo (1993), 256–57

Zhang Yuan, 257

Zukor, Adolph, 190

Zhang Ziyi, 152

Zwick, Edward, 314

21_Miy

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Document Outline

- Cover
- JAPANESE CINEMA
- Copyright
- Contents
- List of Contributors
- Introduction

- PART I WHAT IS JAPANESE CINEMA STUDIES?: JAPANESE CINEMA AND CINEMA STUDIES

- 1. Japanese Film without Japan: Toward a Nondisciplined Film Studies

- 2. Triangulating Japanese Film Style

- 3. Critical Reception: Historical Conceptions of Japanese Film Criticism

- 4. Creating the Audience: Cinema as Popular Recreation and Social Education in Modern Japan

- PART II WHAT IS JAPANESE CINEMA?: JAPANESE CINEMA AND THE TRANSNATIONAL NETWORK

- 5. Adaptation as “Transcultural Mimesis” in Japanese Cinema

- 6. The Edge of Montage: A Case of Modernism/Modanizumu in Japanese Cinema

- 7. Nationalizing Madame Butterfly: The Formation of Female Stars in Japanese Cinema

- 8. Performing Colonial Identity: Byeonsa, Colonial Film Spectatorship, and the Formation of National Cinema in Korea under Japanese Colonial Rule

- 9. Outpost of Hybridity: Paramount’s Campaign in Japan, 1952–1962

- 10. Erasing China in Japan’s “Hong Kong Films”

- 11. The Emergence of the Asian Film Festival: Cold War Asia and Japan’s Reentrance to the Regional Film Industry in the 1950s

- 12. Yamagata–Asia–Europe: The International Film Festival Short Circuit

- PART III WHAT JAPANESE CINEMA IS!: JAPANESE CINEMA AND THE INTERMEDIAL PRACTICES

- 13. Nitrate Film Production in Japan: A Historical Background of the Early Days

- 14. Sketches of Silent Film Sound in Japan: Theatrical Functions of Ballyhoo, Orchestras and Kabuki Ensembles

- 15. The Jidaigeki Film: Twilight Samurai —A Salaryman–Producer’s Point of View

- 16. Occupation and Memory: The Representation of Woman's Body in Postwar Japanese Cinema

- 17. Reading Nishijin (1961) as Cinematic Memory

- 18. By Other Hands: Environment and Apparatus in 1960s Intermedia

- 19. Viral Contagion in the Ringu Intertext

- 20. Media Mix and the Metaphoric Economy of World

- Index

Table of Contents

- Cover
- JAPANESE CINEMA
- Copyright
- Contents
- List of Contributors
- Introduction

- PART I WHAT IS JAPANESE CINEMA STUDIES?: JAPANESE CINEMA AND CINEMA STUDIES

- 1. Japanese Film without Japan: Toward a Nondisciplined Film Studies

- 2. Triangulating Japanese Film Style

- 3. Critical Reception: Historical Conceptions of Japanese Film Criticism

- 4. Creating the Audience: Cinema as Popular Recreation and Social Education in Modern Japan

- PART II WHAT IS JAPANESE CINEMA?: JAPANESE CINEMA AND THE TRANSNATIONAL NETWORK

- 5. Adaptation as “Transcultural Mimesis” in Japanese Cinema

- 6. The Edge of Montage: A Case of Modernism/Modanizumu in Japanese Cinema

- 7. Nationalizing Madame Butterfly: The Formation of Female Stars in Japanese Cinema

- 8. Performing Colonial Identity: Byeonsa, Colonial Film Spectatorship, and the Formation of National Cinema in Korea under Japanese Colonial Rule

- 9. Outpost of Hybridity: Paramount’s Campaign in Japan, 1952–1962

- 10. Erasing China in Japan’s “Hong Kong Films”

- 11. The Emergence of the Asian Film Festival: Cold War Asia and Japan’s Reentrance to the Regional Film Industry in the 1950s

- 12. Yamagata–Asia–Europe: The International Film Festival Short Circuit

- PART III WHAT JAPANESE CINEMA IS!: JAPANESE CINEMA AND THE INTERMEDIAL PRACTICES

- 13. Nitrate Film Production in Japan: A Historical Background of the Early Days

- 14. Sketches of Silent Film Sound in Japan: Theatrical Functions of Ballyhoo, Orchestras and Kabuki Ensembles

- 15. The Jidaigeki Film: Twilight Samurai —A Salaryman–Producer’s Point of View

- 16. Occupation and Memory: The Representation of Woman's Body in Postwar Japanese Cinema

- 17. Reading Nishijin (1961) as Cinematic Memory

- 18. By Other Hands: Environment and Apparatus in 1960s Intermedia

- 19. Viral Contagion in the Ringu Intertext

- 20. Media Mix and the Metaphoric Economy of World

- Index